# web3 & NFTs

By [Auli](https://paragraph.com/@teteauli) · 2022-07-31

---

Love this visual illustration to explain the differences and the evolution of the web, from web1 to web3.

![   ](https://storage.googleapis.com/papyrus_images/3c141c11bf4bdadfc53eb83cf7801b8bde3dc7cbcbbc85b314b57af7f8a773f7.png)

* * *

Understanding that we don't own shit in web2 might seem hard if you haven't experienced digital ownership in web3. Seems wild, but digital ownership is not the norm yet.

![](https://storage.googleapis.com/papyrus_images/ef346fac22175416207d98bda93d95d2ed81baa5f6d97b562a1b64cfa3143646.png)

* * *

web3 lets you own a piece of the internet. This is possible thanks to blockchain technology & through tokens (both fungible and non-fungible)

![](https://storage.googleapis.com/papyrus_images/ad73df911804b7aedff83978ca87897503794a9df6e434e3660b8b697c1ffc5d.png)

* * *

I like this quote from [@cdixon](https://twitter.com/cdixon), someone who's seen & experienced the evolution of the web.

![](https://storage.googleapis.com/papyrus_images/86b65990b1c969dfe2f005da6c2d1da2ce5f2f6df0507a37d7543208cf1e51cd.png)

* * *

On average, we already spend more than half of our waking hours in front of a screen. The metaverse is inevitable when you also factor in the evolution of VR/AR tech and the power of digital ownership.

![](https://storage.googleapis.com/papyrus_images/56667f8f4f845b4aae1a69889f389429b9e0503ad9b29bb8dffffe46ff54657e.png)

* * *

When you understand digital ownership, explaining the potential of NFTs isn't so hard.

![](https://storage.googleapis.com/papyrus_images/6217b16a390ae6f46157cd0f60b55165bc667502b602697732bae88cb9a5fc82.png)

* * *

Love this visual from [@punk6529](https://twitter.com/punk6529) on the evolution of NFTs over the current decade.

![](https://storage.googleapis.com/papyrus_images/3aec016410a600a8ddaeca95aa06c8c689cc848229274b182a98bd3063c9f135.png)

* * *

Collecting NFTs doesn't seem so wild, when you look at the dimension of the traditional Art & Collectibles market.

![](https://storage.googleapis.com/papyrus_images/f1a9eab2aa0bc12718b17c003b75e64ef03f2b4f18de2b528bc138002e99287b.png)

* * *

web3 native brands have a competitive advantage, when it comes to innovation, creating new experiences, building web3 native communities, etc.

![](https://storage.googleapis.com/papyrus_images/4e28c036c0bba8125f53708ab1c3aabb241cc92c0f18d35de1eec1ebad660af4.png)

* * *

World of Women is a brand being built, a web3 native brand. The team has been executing since the beginning on their vision for the future of World of Women.

![](https://storage.googleapis.com/papyrus_images/d42eb58c212262b6c42075fb0a92e4b04bcc2a8e7301d84c585ebc49a4d0e294.png)

* * *

The potential of World of Women's IP. A community having the possibility to experiment with their IP rights & a brand focusing on fashion, content, physical good, etc. to build the brand's IP.

![](https://storage.googleapis.com/papyrus_images/7e7d1d6f8076c71ca4c8e7cf3fed84945e89cbbe32a6150a99f5d92e50929b12.png)

* * *

Love the approach Doodles has taken since day one. From launching 10000 NFTs in October to now positioning themselves for a mass-market framework and to monetize the brand's IP.

![](https://storage.googleapis.com/papyrus_images/a99c30ec23e2100ae34e6b278ad782fc07bde417a65f6bea374c27effd7887a0.png)

* * *

Doodles is focusing on developing their IP and become a leading entertainment company through music, gaming, consumer products, events, etc.

![](https://storage.googleapis.com/papyrus_images/204d26ba3049d1640abbf77e9be007a01c1abe52b27a5cba36920bac9e0cc8b1.png)

* * *

Gaming will be one of the biggest industries in web3. But only once sustainable economic models are executed on & when the mass-market is onboarded into web3 gaming models & experiences.

![](https://storage.googleapis.com/papyrus_images/7fd913543be6233c9a318bd4b526b730a0b38439c50e02c17fb25769e57cbc4e.png)

* * *

The potential growth when it comes to adoption in NFTs, and specially the gaming industry is immense.

![](https://storage.googleapis.com/papyrus_images/0b174e54db7a88342fe829a26e2e1876004ae31bf496b33acfb0c44b3435e775.png)

* * *

Unthinkable returns, short-term speculation & market craziness might blind the mass-market to look further into the potential of web3, but this will change over the coming years.

![](https://storage.googleapis.com/papyrus_images/887396863a34b3ce1a01f2c7e8866350292ae1da13e94f8510960445e5586759.png)

* * *

The tech is here. NFT will inevitably break into regulated market. It is not about 'if' it will happen, but about 'when'.

![](https://storage.googleapis.com/papyrus_images/555ee6cd95312de0009bf06c6282b99f80aaeacad009499eac1108e052b69d41.png)

* * *

THE END.

![](https://storage.googleapis.com/papyrus_images/fa8abe0a967eb1d2e31ed6a5dc03d16546cc20258514f095186c52ffb8a07679.png)

---

*Originally published on [Auli](https://paragraph.com/@teteauli/web3-nfts)*