# Content monetization in Lens By [thatway.eth](https://paragraph.com/@thatway) · 2022-11-30 --- Hello, I'm thatway from the Crypto Girls team, and today we're going to chat about making money on distributed social networks. Let's start by asking: what is the most popular way to make money off of words right now? As far as I can see, there are two basic variants: advertising and author support via third- party services (which kindly take a decent percentage in their pockets) What distinguishes a Web2 content creator from a Web3 content creator using Lens Protocol? Lens is just getting started (yes baby, we're really early), so perhaps he'll surprise us more and provide us additional ways to monetize, but as of right now, our crew has counted six active options. Let's learn more about each of them in depth. ### Collect them all ![](https://storage.googleapis.com/papyrus_images/9ca25852da76ab89a1e39ff193c73eaabae34aa071e1ce7207f4e069597b4229.jpg) Creators can monetize their material using collects. Creators can allow their followers to buy their material since they control it through the Lens Protocol. Users have the opportunity to set a Collect Module when they publish something to their Profile NFT. Other users will be able to create NFTs using this module that point to the publication's ContentURI. Any arbitrary logic may be included in this module to be used with the minting operation and the generated NFT. A collect module can be attached by a creator to limit the number of collects or the duration for which collecting is open. Additionally, developers can create collect modules to offer extra features. ### Mirror ![](https://storage.googleapis.com/papyrus_images/014cb15b2e5e40935cadd38c98694d54ee1f02ee5e1a7d0605404acd3af9c039.jpg) The Lens Protocol's curation tool is the mirror. They are the equivalent of reposting or re-amplifying content in the protocol. Mirrors receive the same treatment as publishes, but with a few extra checks and minor features. Mirrors are governed by the terms of the Reference Module of the original publication since they contain references to other works. The transaction to mirror will fail if a publication contains a reference module that restricts mirrors to only accounts that follow the original poster and the mirrored account does not have a Follow NFT. Mirrors cannot be collected since they lack a ContentURI field and a Collect Module of their own because they just republish already published content. Mirrors are able to define which accounts are permitted to reflect or comment on the mirror in their own reference module. ### Mentoring ![Plant millet if your plans are for a year; trees if your ambitions are for decades; and people if your plans are for centuries.](https://storage.googleapis.com/papyrus_images/fb92c85f91f3e5958b5d42e66bc07f78d9cecfe40839f8ba910853eca89c0a40.jpg) Plant millet if your plans are for a year; trees if your ambitions are for decades; and people if your plans are for centuries. Curators - these individuals are in charge of spreading the creators' content by posting it on their social media platforms. In this approach, a user can follow the curators who share the best material in addition to her favorite creators. Special accounts can be made on a variety of topics to distribute material from contributors. Artists profit from having their material shared, while consumers benefit from having filters and the ability to find new creators. ### BUILDIN Web3 Social & Building w/Lens Protocol is a great option for proactive tech geniuses. ( and not just geniuses, thanks to the detailed Lens [documentation](https://docs.lens.xyz/docs) ❤️ ) There are different ways to build with Lens : Lens API Directly interact with the Lens Smart Contract Create new Modules Lens Protocol has already built such famous applications as [Lenster](https://lenster.xyz/u/thatway.lens) (our favorite), Lensfrens (it's the base), [https://lensport.io](https://lensport.io) and many others. You can see the full list [here](https://www.lens.xyz/apps) . To get started, you also can use the official Garden section. From myself I can also recommend a more detailed [video](https://www.youtube.com/watch?v=ESu4uSYEi50&t=2455s). ### Paid profile subscriptions The trend of paid subscriptions to celebrity profiles began rapidly in 2020 and is still going strong. And it makes sense, because if the information is valuable, why should it be free? Designed to encourage a more organic reach while yet allowing you to publish postings for only those who follow you, Lenster users are able to pay a subscription fee to follow their favorite creators in order to access exclusive content, with the price determined entirely by the creators themselves. Check out what your favorite creators are up to on Lenster, and remember to follow them if you want to see everything they post! Lens' special feature is that you can share fee from subscriptions with your idol depending on his popularity growth. Now it really makes sense to be early 🙂 ### The Marketplace I saved the simplest and most direct route for our most devoted readers. It's really quite easy - good old-fashioned speculating. Buy cheap and sell high. The simplest method is to boost your profiles and then sell them. Lens is unique in that profiles will be offered with subscribers. A good business, as you know, is one that does not fail when the founder leaves. In the near future, there will also be a mechanism for collaborative profile maintenance without the need to disclose private keys. Wow. The second method is through trade posts. It's common to be on social media and read a message and say to yourself, "Oh my god, this is legendary, if I could save it forever, I would do it and get rich." So you can now. Hello and welcome to [Lensport](https://lensport.io/) ### Conclusion Social in crypto is promising due to its novelty, the wide range of monetization options, and its accessibility to those outside the crypto industry. However, determining the winners will be difficult but winners will have all of the benefits That's all for now, thank you very much for your attention. There's more to come, subscribe to Crypto Girls DAO and thatway.lens. [Subscribe](null) --- *Originally published on [thatway.eth](https://paragraph.com/@thatway/content-monetization-in-lens)*