# How to Work with GenZ

By [The Symmetrical](https://paragraph.com/@the-symmetrical) · 2023-01-15

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**The Symmetrical is a genZ DAO on the forefront of the internet.**

We are a diverse group of genZ with many broad experiences: VCs, consultants, engineers, founders, and college students.

Our **vision** is to define internet culture for a new generation. We do this by:

*   Investing in the most compelling and innovative ideas (NFTs, tokens, and startups)
    
*   Working with web2 and web3 consumer brands
    
*   Giving grants to web3 x consumer startups to be up-to-date with the latest products
    
*   Hosting fireside chats with thought leaders in the space
    
*   Socializing online and IRL
    

GenZ is the first digitally native generation, and we are quickly becoming one of the driving powers of the economy of the future.

**Need in The Market**

Businesses face an unprecedented mix of challenges associated with growing their brands:

*   Many brands’ customers are genZ consumers. They need access to the genZ perspective
    
*   In order for brands to stay relevant, they must adapt to genZ's move to web3 technology
    
*   The macroeconomic downturn severely impeded investors’ interest in new projects
    

**Opportunity to Help**

Through informal work with brands, we’ve identified a clear opportunity for more structured consulting work. With diverse entrepreneurial capabilities and broad industry networks, we are well-positioned to help brands grow their ideas into mature businesses.

As a result, we established **GenZ Consulting**. Because of our organization’s diversity, we are able to help with:

*   **Research:** Research from students and alumni from top research schools on any topic of choice (e.g., genZ insight)
    
*   **Fundraising Support:** Direct contact to 200+ angels, VCs, and syndicates worldwide
    
*   **Talent Hiring:** Access to the best and brightest talent in the world through our university associations
    
*   **Product & Beta Testing:** Early product feedback from 60 genZ consumers on functionality, UI, customer needs, and suggested improvements
    
*   **Promotion & Community Building:** Thorough content research and detailed strategic approaches for promoting content guided by your brand’s marketing objectives, KPIs, and goals
    

**Who do we work with?**

We work with any web2 or web3 brand that needs support in the areas listed above. We are also open to customizing a solution based on your brand’s needs.

If you would like to partner with us, please DM [@erika\_echaniz](https://twitter.com/erika_echaniz) or [@jakub\_rusiecki](https://twitter.com/jakub_rusiecki) on Twitter.

**Follow** [**@TheSymmetrical**](https://twitter.com/TheSymmetrical) **on Twitter**

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*Originally published on [The Symmetrical](https://paragraph.com/@the-symmetrical/how-to-work-with-genz)*