# Picture a subreddit with a shared bank account

*Celebrating two years of feeling Nounish*

By [The Bigger Picture by Yash Bora](https://paragraph.com/@thebiggerpicture_2) · 2023-06-02

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gm creators!

Hope everyone is having a great Friday 😎

This is post two of my 30 day writing challenge. In case you missed it, here was the first post I published yesterday! I broke down the a16z state of crypto report released in April.

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![](https://paragraph.xyz/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fpapyrus_images%2Fae479ecf530fe87608bb5d587e47dd7c.png&w=640&q=75)

https://tbp.tech

Picture yourself bullish in a bear market
-----------------------------------------

gm creators! It's already June 🤯....2023 is seriously flying by. Wishing all of you a relaxing and ~cool~ month ahead. I'm in Texas and temperatures are already averaging above 90 degrees. For the month of June, I'm committing myself to one post daily on this newsletter.





](https://tbp.tech/state-of-crypto)

If you're new to The Bigger Picture (TBP), welcome! I write about web3 products, strategy, & metrics. Subscribe below so you don't miss any future TBP posts 🥂

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Note: If you're reading this post the day it was published (Friday, June 2nd), be sure to join the Nounders history highlight today on Discord!

[![User Avatar](https://pbs.twimg.com/profile_images/1624088337739919372/U8o6lTFM_normal.jpg)](https://twitter.com/punk4156)

[4156](https://twitter.com/punk4156)

[@punk4156](https://twitter.com/punk4156)

[![Twitter Logo](https://paragraph.xyz/editor/twitter/logo.png)](https://twitter.com/punk4156/status/1664351390683021312)

On the eve of the second Nouniversary, we invite you to join us in a Nouniversary Discord, where, starting tomorrow at 4:27 ET, the original Nounders Discord will start playing back in real time, running from conception to launch of the project on 8/8 ![👇](https://twemoji.maxcdn.com/v/14.0.2/72x72/1f447.png)  
[discord.gg/PaZVHc7phm](https://t.co/3WTsJdCX2A)

 [![Like Icon](https://paragraph.xyz/editor/twitter/heart.png) 41](https://twitter.com/punk4156/status/1664351390683021312)[

2:21 PM • Jun 1, 2023

](https://twitter.com/punk4156/status/1664351390683021312)

* * *

### Time Flies

Today is the two year Nouniversary! Two years ago, Punk4156 posted this iconic thread below which led to the development of a project that has generated $50M+.

[![User Avatar](https://pbs.twimg.com/profile_images/1624088337739919372/U8o6lTFM_normal.jpg)](https://twitter.com/punk4156)

[4156](https://twitter.com/punk4156)

[@punk4156](https://twitter.com/punk4156)

[![Twitter Logo](https://paragraph.xyz/editor/twitter/logo.png)](https://twitter.com/punk4156/status/1400154938186031104)

After pronouns, there were Nouns.![👇](https://twemoji.maxcdn.com/v/14.0.2/72x72/1f447.png)

 [![Like Icon](https://paragraph.xyz/editor/twitter/heart.png) 342](https://twitter.com/punk4156/status/1400154938186031104)[

1:18 PM • Jun 2, 2021

](https://twitter.com/punk4156/status/1400154938186031104)

For those of you that have been in the NFT space for a few years, it probably feels like NounsDAO has been around forever! In the past two years, the Nouns community has made an impact in web3 that is unfathomable. From Superbowl ads to luxury sunglasses, the community has seen all kinds of projects successfully come alive. And the craziest part about the whole thing is that things got done without a core leadership team.

Was there a CEO? Nope.

Was there a roadmap? Nope.

Was there any pressure from Wall Street? Nope.

### Copy Pasta

You're probably wondering how this "company" was able to generate more revenue than most startups you know today. Simply put, the key to success was a ton of memes and an overzealous community playing a positive sum game!

![It's a Meme World Out There – bloomfield knoble](https://storage.googleapis.com/papyrus_images/765f92267f737e3ce5fe736c75d861eb.png)

Nouns is a creative commons (CC0) NFT project. Essentially, all intellectual property is placed in the public domain. What does that mean? Well, the project is basically saying that no rights are reserved for this project and that all members involved in the development are relinquishing their copyright. So anyone can use the artwork, NFTs, and ideas produced by the Nouns community in any form or fashion they'd like.

Technically speaking, I could take Punk4156's profile picture, who is a Nounder (Nouns Founder), and build a whole coffee shop themed around that one single image and I would be legally safe. Imagine if you took the Starbucks logo and put it up on your coffee shop. You'd be drinking all your own coffee just reading through the lawsuits 😂

Even if you haven't heard of CC0 projects before, you've probably interacted with work from the public domains in some form or fashion already. For example, NYC's Metropolitan Museum of Art released 375,000 images via CC0 in 2017 so artists could reuse and remix them any way they'd like. [Figshare](https://figshare.com/) is another great example - the product allows researchers from around the world to publish their data sets in an easy & organized manner.

> Putting a database or dataset in the public domain under CC0 is a way to remove any legal doubt about whether researchers can use the data in their projects.

![](https://storage.googleapis.com/papyrus_images/b8a6614f70320264a7c2552a10251b04.png)

Searching MOMA digital library

### Positive Sum Game

The beauty of Nouns and other public domain projects is that they don't gatekeep! In a world consumed by property rights and notions of ownership, it's refreshing to embrace a mindset that says, "wait a minute...why can't we all use this?" Projects like Nouns encourage people to join the community, engage with excited members, utilize preexisting assets, and contribute to the next layer of growth.The 'Nounders' built the foundational layer, early community members constructed tools on top of that, and then the next person used those tools to build a project, and so on.

![](https://paragraph.xyz/editor/callout/information-icon.png)

These projects epitomize composability.

Think about a traditional company and all that is required just to ship one single feature. I'll use myself as an example.

I started my career off at Salesforce. At the beginning, I had to apply through the portal. Then do a HR filter to make sure I wasn't some malicious character. After that, I went through two rounds of technical interviews. Then I eventually got my offer only to start another round of interviews against thousands of other new Salesforce grads trying to get on the coolest teams. Eventually, after a few manager intros, I got on a team I liked but then had to patiently wait to make changes on the GitHub repo until I went through my onboarding training. And even after the training, I was still forced to pick things to work on from a scrum board!

Don't get me wrong. The process I described above is necessary for many corporations that are operating with the purpose of making shareholders happy. The reality is that organized-chaos can't serve all use cases. But the point is that people shouldn't be forced to operate under such tight constraints for the entirety of their working life. To me, Nouns serves the creatives that are excited to hack away without anyone breathing over their shoulder non-stop. And that's what makes the project so incredible. _Everyone in the community wants to be there._

To me, it's no different than folks engaging in their favorite subreddit on a Saturday morning. They are excited to engage with other like minded folks.

![](https://paragraph.xyz/editor/callout/tip-icon.png)

Everyone is a creator at heart and deserves an open, permissionless creative outlet.

I'll end this section with a quote that [Salvino D'Armati said in episode 2 of the The Bigger Picture Podcast](https://tbp.tech/salvino):

> pfps are a new kind of institution. A new way to coordinate human beings. It's worth paying attention when humans start to coordinate in new ways. The last time that happened was with LLCs and that basically led to the industrial revolution. Ultimately, what we're trying to do here is to figure out new ways to coordinate and create value together.

### Going down Memory Lane

To end today's post, I thought it would be fun to highlight some of my favorite Nouns moments in the past two years! These moments were all possible only because of the incredible community that the OG art work attracted.

1.  Nouns Coloring Book
    

[![User Avatar](https://pbs.twimg.com/profile_images/1473875770024026112/XH0ulfka_normal.jpg)](https://twitter.com/nounsense_wtf)

[Nounsense](https://twitter.com/nounsense_wtf)

[@nounsense\_wtf](https://twitter.com/nounsense_wtf)

[![Twitter Logo](https://paragraph.xyz/editor/twitter/logo.png)](https://twitter.com/nounsense_wtf/status/1487802290241261573)

GM fam the first [@nounsdao](https://twitter.com/nounsdao) coloring book is here!  
Get a free copy at [nounsense.wtf](https://t.co/eWkfZqRuxN)  
Thanks so much for the support ![🥳](https://twemoji.maxcdn.com/v/14.0.2/72x72/1f973.png)![🥳](https://twemoji.maxcdn.com/v/14.0.2/72x72/1f973.png)![🥳](https://twemoji.maxcdn.com/v/14.0.2/72x72/1f973.png)

![](https://pbs.twimg.com/media/FKW6KjIWQAM-dkf.jpg)

 [![Like Icon](https://paragraph.xyz/editor/twitter/heart.png) 94](https://twitter.com/nounsense_wtf/status/1487802290241261573)[

8:58 AM • Jan 30, 2022

](https://twitter.com/nounsense_wtf/status/1487802290241261573)

2.  Nouns in a Superbowl commercial
    
    [![User Avatar](https://pbs.twimg.com/profile_images/1534278271055151104/FjS2wdwZ_normal.jpg)](https://twitter.com/Rex416_NFT)
    
    [Rex416.eth](https://twitter.com/Rex416_NFT)
    
    [@Rex416\_NFT](https://twitter.com/Rex416_NFT)
    
    [![Twitter Logo](https://paragraph.xyz/editor/twitter/logo.png)](https://twitter.com/Rex416_NFT/status/1493012370188345344)
    
    Congrats [@nounsdao](https://twitter.com/nounsdao) for making history!  
      
    First [#NFT](https://twitter.com/hashtag/NFT) to appear in a [#SuperBowl](https://twitter.com/hashtag/SuperBowl) commercial ![🚀](https://twemoji.maxcdn.com/v/14.0.2/72x72/1f680.png)
    
    ![](https://pbs.twimg.com/media/FLg-zyvXIAAK8fI.jpg)
    
     [![Like Icon](https://paragraph.xyz/editor/twitter/heart.png) 314](https://twitter.com/Rex416_NFT/status/1493012370188345344)[
    
    6:01 PM • Feb 13, 2022
    
    ](https://twitter.com/Rex416_NFT/status/1493012370188345344)
    
3.  Nouns Barber Shop
    
    [![User Avatar](https://pbs.twimg.com/profile_images/1604410661337014272/poyLfzk4_normal.jpg)](https://twitter.com/nounish)
    
    [nounish ⌐◨-◨](https://twitter.com/nounish)
    
    [@nounish](https://twitter.com/nounish)
    
    [![Twitter Logo](https://paragraph.xyz/editor/twitter/logo.png)](https://twitter.com/nounish/status/1650092435425435651)
    
    A 60 year-old barbershop fell in love with the ⌐◨-◨ and deciding to establish itself as the first Nounish Barber Shop in the world, nounish! ⁠  
    ⁠  
    With over 200 free haircuts, [@mucholovedr](https://twitter.com/mucholovedr) brought love, hope, and fun to Barrio El Batey in Santo Domingo, Dominican Republic.⁠
    
    ![](https://pbs.twimg.com/media/FuZOL5VWcAIzPmy.jpg)
    
     [![Like Icon](https://paragraph.xyz/editor/twitter/heart.png) 224](https://twitter.com/nounish/status/1650092435425435651)[
    
    6:01 AM • Apr 23, 2023
    
    ](https://twitter.com/nounish/status/1650092435425435651)
    
4.  Nouons Tokyo Exhibition
    

[![User Avatar](https://pbs.twimg.com/profile_images/1654539639682891782/ZMQ_e8RK_normal.jpg)](https://twitter.com/MidnightEtude)

[MidnightEtude](https://twitter.com/MidnightEtude)

[@MidnightEtude](https://twitter.com/MidnightEtude)

[![Twitter Logo](https://paragraph.xyz/editor/twitter/logo.png)](https://twitter.com/MidnightEtude/status/1587390680443518977)

So glad I could visit [@nounsdao](https://twitter.com/nounsdao) Sofubi exhibition in Tokyo today ![😳](https://twemoji.maxcdn.com/v/14.0.2/72x72/1f633.png) (curated by [@davidzhorvath](https://twitter.com/davidzhorvath))  
  
These custom made Garlic Nouns are amazing ![😭](https://twemoji.maxcdn.com/v/14.0.2/72x72/1f62d.png)![👍](https://twemoji.maxcdn.com/v/14.0.2/72x72/1f44d.png)

![](https://pbs.twimg.com/media/FgeLZs_UAAEKLQ8.jpg)

 [![Like Icon](https://paragraph.xyz/editor/twitter/heart.png) 159](https://twitter.com/MidnightEtude/status/1587390680443518977)[

5:26 AM • Nov 1, 2022

](https://twitter.com/MidnightEtude/status/1587390680443518977)

5.  Nouns funded prescription glasses for kids in need
    
    [![User Avatar](https://pbs.twimg.com/profile_images/1604410661337014272/poyLfzk4_normal.jpg)](https://twitter.com/nounish)
    
    [nounish ⌐◨-◨](https://twitter.com/nounish)
    
    [@nounish](https://twitter.com/nounish)
    
    [![Twitter Logo](https://paragraph.xyz/editor/twitter/logo.png)](https://twitter.com/nounish/status/1601906808716566530)
    
    Nouns funded 3,000 prescription glasses for kids & a specialized examination van, which was delivered this week!
    
    ![](https://pbs.twimg.com/media/FjsS85XVsAEsIEE.jpg)
    
     [![Like Icon](https://paragraph.xyz/editor/twitter/heart.png) 207](https://twitter.com/nounish/status/1601906808716566530)[
    
    5:48 AM • Dec 11, 2022
    
    ](https://twitter.com/nounish/status/1601906808716566530)
    

* * *

There's probably another 10 projects I could have mentioned but I'll stop here so the post isn't too long. If you you're up for some light reading, you can check out the full Nouns history thread I posted a few weeks ago on Twitter!

[![User Avatar](https://pbs.twimg.com/profile_images/1536483903774531586/KHNPU1AN_normal.jpg)](https://twitter.com/yb_effect)

[Yash Bora](https://twitter.com/yb_effect)

[@yb\_effect](https://twitter.com/yb_effect)

[![Twitter Logo](https://paragraph.xyz/editor/twitter/logo.png)](https://twitter.com/yb_effect/status/1655247460984578049)

I went through all 1,589 tweets from the [@nounsdao](https://twitter.com/nounsdao) account.  
  
The first tweet was on June 3rd, 2021.  
  
It's incredible to see the global impact this community has made in just 1.5 years.  
  
Feeling incredibly nounish after writing this thread ⌐◨-◨  
  
Here are the most iconic tweets:

 [![Like Icon](https://paragraph.xyz/editor/twitter/heart.png) 62](https://twitter.com/yb_effect/status/1655247460984578049)[

11:25 AM • May 7, 2023

](https://twitter.com/yb_effect/status/1655247460984578049)

That's all for today's post, hope you enjoyed it :)

If you have any other topics you'd like me to deep dive, just hit reply and shoot any ideas away!

Hope everyone has a ~Nounish~ weekend ⌐◨-◨

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*Originally published on [The Bigger Picture by Yash Bora](https://paragraph.com/@thebiggerpicture_2/nouniversary)*
