# Potential Distribution Methods for Dot Swoosh Access NFTs

By [Vincent R.](https://paragraph.com/@themetavince) · 2022-11-15

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The day has come, Nike (@dotSWOOSH) has entered the chat with a launch on RugRadio. This will be a platform to onboard web3 curious folk who want to be both a part of the Nike Inc ecosystem while trying out NFTs.

With that in mind, I take a look at potential **distribution methods** for Nike as it relates to **token-gated access to their .SWOOSH platform** and some thoughts on how to manage their sibling CloneX Ecosystem at the same time.

_Note: This assumes the platform will be token-gated via an “access pass” NFT_

![](https://storage.googleapis.com/papyrus_images/8ae5cf19b46e66e757a6c2d833e6a8e66a47c649889ec552eea594bf1c65e5c6.jpg)

From Left to Right:

**Public mint @ 0.08E**

*   **Pro:** Assuming a 40K supply for the genesis pass, this would bring in $3.8M in revenue for NVS just for access to paid mints / utility alone and gives Nike execs & breathing room to operate and secure a budget
    
*   **Con:** Most extractive method of distribution, could lead the team to be in massive “utility debt” from community. Ignores CloneX holders
    
*   Least likely option in my opinion, but if they went this route, I’m sure it would sell out
    

**Free Claim for first 40K users**

*   **Pro:** Allows users to claim their .SWOOSH ID for free and the access pass as an incentive to sign up and join the platform
    
*   **Con:** No financial confirmation of willingness for users to spend on the platform and missed revenue opportunity off the bat. Ignores CloneX holders
    
*   Given that we know the .SWOIOSH IDs are free claims, this could be a good pathway to future paid mints
    

**Free Claim for Clones + 20K Paid Mint**

*   **Pro:** Gives a nod to CloneX holders while also implementing a revenue generating mechanism (bringing in just shy of $2M). Could also drive interest in the CloneX ecosystem from traditional web2 collectors who are on edge from entering the ecosystem
    
*   **Con:** Potential competing priorities with RTFKT and NVS + missed revenue opportunities
    

**All Clones Get Auto Whitelist (in perpetuity?)**

_Note: Assumes no general token gated access pass_

*   **Pro:** Clones have “god tier” not only within the RTFKT ecosystem but also Nike Inc’s - potentially putting them on par with an avatar project that NVS may or may not launch
    
*   **Con:** Potential competing priorities with RTFKT and NVS + missed revenue opportunities
    
*   This would be the easiest option to implement
    

**X Number of “Active” Clones Can Claim Access Pass**

*   **Pro:** Rewards the most “active” participants within the ecosystem (MNLTH questooors, Gagosian attendees, etc etc) with a special “soul bound” badge that gives them priority access to NVS utility
    
*   **Con:** Difficult to assess **“active users”** within an NFT ecosystem (has never been done before - yet Azuki is working on a badging system)
    
*   This would be the most interesting of the 5 options I presented, yet would need to be implemented well in advance of the .SWOOSH launch (there’s still time)!

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*Originally published on [Vincent R.](https://paragraph.com/@themetavince/potential-distribution-methods-for-dot-swoosh-access-nfts)*