# New Apple Headset Takes 30% of Your Eyeball

By [The Rug](https://paragraph.com/@therug) · 2023-06-24

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In a strategic move that has sent shockwaves through the tech industry, Apple has announced it will take 30% of all eyeballs that use its highly anticipated augmented reality (AR) headset, the "Apple Vision Pro."

Apple's aim is to cultivate an engaging ecosystem that offers immersive experiences, captivates users, and builds the company’s stockpile of eyeball parts.

While most early adopters have greeted the news with shrugs and “I’ll still buy it” sentiments, critics express concern over the potential impact on app pricing.

“When you’ve got AR goggles on, you really only need one eyeball,” Apple fan Steve Lester said while camping outside an Apple store in preparation for the launch of the Vision Pro. “And as for when the goggles are off...it’s about time for eyepatches and glass eyeballs to make a comeback.”

Apple's new model sets a precedent for other AR headset manufacturers. Competitors may be compelled to adopt similar eyeball collection models. This could create a standard across the AR industry that developers must adhere to, potentially driving up costs throughout the ecosystem and having a vast impact on the amount of eyeballs available for other platforms and activities.

“Sure, Apple’s only taking 30% of an eyeball -- but what am I supposed to do with that remaining 20%?” one Apple superfan asked. “Is the remainder something I can sell to Zuckerberg or Worldcoin?”

Ultimately, the success of Apple's eyeball collection model for the "Apple Vision Pro" AR headset hinges on striking a delicate balance. Apple must ensure profitability for both themselves and developers while avoiding making their users blind IRL.

As the AR industry continues to evolve, Apple's decision to collect eyeballs for the "Apple Vision Pro" headset will undoubtedly shape the future of AR app development.

$AAPL is up 4% on the news.

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*Originally published on [The Rug](https://paragraph.com/@therug/new-apple-headset-takes-30-of-your-eyeball)*
