# This Week on Base: Brand reimagining, QR auctions, onchain newsletters, and microtransactions


By [This Week on Base](https://paragraph.com/@thisweekonbase) · 2025-05-30

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#### Brand in the Open

We're reshaping the Base brand. Not from the top down, but from the ground up. With artists. With builders. With you.

[Now, we’re sharing the first step](https://brand.base.org/). We started with building blocks. Blank canvases. Pixels to push. We took the shape that holds all of those things—a square—and asked 10 artists to reimagine Base from their point of view.

In the coming weeks, we’ll be sharing the progress, inspiration, and ideas behind what’s next.

The first case study: Discovery, is now live. [Browse through the assets](https://brand.base.org/discovery), and [collect the first week on Zora](https://zora.co/coin/base:0x9cb2b6d53aefb5539c02392226b94b46d46ec8bf?referrer=0x9652721d02b9db43f4311102820158abb4ecc95b).

[![User Avatar](https://storage.googleapis.com/papyrus_images/1d0b34b1c9e7b79aa8f0d5055a6b986d.jpg)](https://twitter.com/base)

[Base](https://twitter.com/base)

[@base](https://twitter.com/base)

[![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/base/status/1928139487001071983)

What does creation start with? Building blocks. Blank canvases. Pixels to push.  
  
We took the shape that holds all of those things — a square — and asked 10 artists to reimagine Base.  
  
In the coming weeks, we’ll be sharing the progress, inspiration, and ideas behind what's next.

![](https://pbs.twimg.com/amplify_video_thumb/1928136943633846273/img/UXtY40LBmp1ayHqY.jpg)

 [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 343](https://twitter.com/base/status/1928139487001071983)[

10:20 AM • May 29, 2025

](https://twitter.com/base/status/1928139487001071983)

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#### QR code as attention engine

What if a QR code could change the internet, every single day?

[QRcoin.fun](https://qrcoin.fun/auction/86) is a daily auction where the highest bidder decides where one persistent QR code points for 24 hours.

Created by [@0FJAKE](https://twitter.com/0FJAKE), it's part game, part performance art, part "onchain attention machine™". One code, but endless destinations.

[![User Avatar](https://storage.googleapis.com/papyrus_images/0c11c75c0e574402216f2bccb60f8480.jpg)](https://twitter.com/qrcoindotfun)

[qrcoin.fun](https://twitter.com/qrcoindotfun)

[@qrcoindotfun](https://twitter.com/qrcoindotfun)

[![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/qrcoindotfun/status/1928534059661041800)

today's bids:  
  
→ $969 by [@DropsBotHQ](https://twitter.com/DropsBotHQ)  
→ $777 by [@DeFiDough](https://twitter.com/DeFiDough)  
→ $666 by [@CoatDogBase](https://twitter.com/CoatDogBase)  
→ $120 by [@CapHillCrypto](https://twitter.com/CapHillCrypto)  
→ $50 by [@RemiByte2077](https://twitter.com/RemiByte2077)  
→ $11 by [@soliditybank](https://twitter.com/soliditybank)  
  
still 19 hours remaining in auction #86!

![](https://pbs.twimg.com/amplify_video_thumb/1928533984859901952/img/_v11jWIYEwefPnNG.jpg)

 [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 9](https://twitter.com/qrcoindotfun/status/1928534059661041800)[

12:28 PM • May 30, 2025

](https://twitter.com/qrcoindotfun/status/1928534059661041800)

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#### Pay great posts. Automatically.

With [Noice](https://twitter.com/noicedotso), every like, repost, reply, quote, or follow on Farcaster can send tokens to the original poster.

Microtransactions are starting to make sense on the new internet that's being built onchain.

**Noice.**

[![User Avatar](https://storage.googleapis.com/papyrus_images/cf29730b7281b749af71908a9c482f6f.jpg)](https://twitter.com/HeetTike)

[tk](https://twitter.com/HeetTike)

[@HeetTike](https://twitter.com/HeetTike)

[![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/HeetTike/status/1927926863063831026)

eat mango, make money

![](https://pbs.twimg.com/amplify_video_thumb/1927926391930007552/img/lUehLxxBYwmTijMV.jpg)

 [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 449](https://twitter.com/HeetTike/status/1927926863063831026)[

8:15 PM • May 28, 2025

](https://twitter.com/HeetTike/status/1927926863063831026)

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#### Your newsletter, onchain — no moving required

Tried onchain writing but don’t want to rebuild your whole newsletter? Now you don’t have to.

[Paragraph](https://paragraph.com/home) just launched **auto-crossposting**. Drop your RSS feed from platforms like Substack or Medium, hit publish, and your writing goes onchain automatically.

It’s never been easier to write onchain.

[![User Avatar](https://storage.googleapis.com/papyrus_images/6cc7ec50a60e0086d41765c141dc5505.jpg)](https://twitter.com/paragraph_xyz)

[Paragraph](https://twitter.com/paragraph_xyz)

[@paragraph\_xyz](https://twitter.com/paragraph_xyz)

[![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/paragraph_xyz/status/1924881567614435762)

Introducing a new way to grow your audience and get more from your writing.  
  
Automatically crosspost from Medium, Substack, Ghost, and more to Paragraph — reach new readers, spark deeper discussion, and unlock new ways for people to support your work.

![](https://pbs.twimg.com/amplify_video_thumb/1924881402300080128/img/9whr_CS8Y02P4Y2q.jpg)

 [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 166](https://twitter.com/paragraph_xyz/status/1924881567614435762)[

10:35 AM • May 20, 2025

](https://twitter.com/paragraph_xyz/status/1924881567614435762)

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_As always, this is just a slice of what’s happening onchain. Around the world, people are building, creating, and reshaping what the internet can be — and it's happening on Base._

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*Originally published on [This Week on Base](https://paragraph.com/@thisweekonbase/05-26-25)*