# This Week on Base: Brand reimagining, QR auctions, onchain newsletters, and microtransactions


**Published by:** [This Week on Base](https://paragraph.com/@thisweekonbase/)
**Published on:** 2025-05-30
**URL:** https://paragraph.com/@thisweekonbase/05-26-25

## Content

Brand in the OpenWe're reshaping the Base brand. Not from the top down, but from the ground up. With artists. With builders. With you. Now, we’re sharing the first step. We started with building blocks. Blank canvases. Pixels to push. We took the shape that holds all of those things—a square—and asked 10 artists to reimagine Base from their point of view. In the coming weeks, we’ll be sharing the progress, inspiration, and ideas behind what’s next. The first case study: Discovery, is now live. Browse through the assets, and collect the first week on Zora. Base @base What does creation start with? Building blocks. Blank canvases. Pixels to push. We took the shape that holds all of those things — a square — and asked 10 artists to reimagine Base. In the coming weeks, we’ll be sharing the progress, inspiration, and ideas behind what's next. 343 10:20 AM • May 29, 2025 QR code as attention engineWhat if a QR code could change the internet, every single day? QRcoin.fun is a daily auction where the highest bidder decides where one persistent QR code points for 24 hours. Created by @0FJAKE, it's part game, part performance art, part "onchain attention machine™". One code, but endless destinations. qrcoin.fun @qrcoindotfun today's bids: → $969 by @DropsBotHQ → $777 by @DeFiDough → $666 by @CoatDogBase → $120 by @CapHillCrypto → $50 by @RemiByte2077 → $11 by @soliditybank still 19 hours remaining in auction #86! 9 12:28 PM • May 30, 2025 Pay great posts. Automatically.With Noice, every like, repost, reply, quote, or follow on Farcaster can send tokens to the original poster. Microtransactions are starting to make sense on the new internet that's being built onchain. Noice. tk @HeetTike eat mango, make money 449 8:15 PM • May 28, 2025 Your newsletter, onchain — no moving requiredTried onchain writing but don’t want to rebuild your whole newsletter? Now you don’t have to. Paragraph just launched auto-crossposting. Drop your RSS feed from platforms like Substack or Medium, hit publish, and your writing goes onchain automatically. It’s never been easier to write onchain. Paragraph @paragraph_xyz Introducing a new way to grow your audience and get more from your writing. Automatically crosspost from Medium, Substack, Ghost, and more to Paragraph — reach new readers, spark deeper discussion, and unlock new ways for people to support your work. 166 10:35 AM • May 20, 2025 As always, this is just a slice of what’s happening onchain. Around the world, people are building, creating, and reshaping what the internet can be — and it's happening on Base.

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