# NounsDAO - Brave Takeover Art

By [UndeadOracle.eth](https://paragraph.com/@undeadoracle-eth) · 2021-10-23

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Time is the most important factor when it comes down to ads and sponsorships. Brave’s “sponsored image” shows up once you open the browser ~ keeping that in mind we should consider the fact that we have a very **limited** amount of time before the said Brave user opens a new tab.

This should give us around **2-15 seconds** and that is the time we have to get their attention which is very limited, therefore we need an _eye-catching_ ad that either hooks them or delivers our message very _efficiently_. Taking all that into consideration ~ all signs lead to a **minimalistic art** design that delivers the most in a very limited amount of time.

Humans are curious creatures and successful minimal ads focus on capitalizing on that by using **icons** and **very little information**. We can take 3 different approaches:

1.  Iconic glasses
    
2.  Iconic glasses + keywords
    
3.  Visual storytelling + keywords
    

![1. Giving nothing away.](https://storage.googleapis.com/papyrus_images/7c7a4011375b06e27f26d182a2da5a14d93b29fc63f5c3fb593cab1aa064e84f.jpg)

1\. Giving nothing away.

![2. Using keywords and leading the users to the website.](https://storage.googleapis.com/papyrus_images/873bc4f8680be5ccadd50e47af2c7dfce10def574034099201bdf2e58d4cbd99.jpg)

2\. Using keywords and leading the users to the website.

![2. Creating a small exercise which will challenge the viewer to check out all the words before moving on.](https://storage.googleapis.com/papyrus_images/f46fd08e521bb788cc38acfe9d301729914dac8cfde02c204b807f92f0497c91.jpg)

2\. Creating a small exercise which will challenge the viewer to check out all the words before moving on.

![2. Creating the "George Orwell effect" as I'd like to call it, by differentiating Nouns from what seems to be the "typical" look of the "others".](https://storage.googleapis.com/papyrus_images/f86e635fb8af24fc501896d2c456799e97094866ec293cabb656c305a0a8b0f6.jpg)

2\. Creating the "George Orwell effect" as I'd like to call it, by differentiating Nouns from what seems to be the "typical" look of the "others".

![3. 1/3 of Web3 series \~ self-expression](https://storage.googleapis.com/papyrus_images/263e5d7ed389cb3d3d3d03e640a07bc76a6a3edc803df6a9be7c253f75729fc9.jpg)

3\. 1/3 of Web3 series \\~ self-expression

![3. 2/3 of Web3 series \~ decentralized community](https://storage.googleapis.com/papyrus_images/2744a59af4ecd6f4592e65487dba0a5a9c92925284108de25291730687bc8e5a.jpg)

3\. 2/3 of Web3 series \\~ decentralized community

![](https://storage.googleapis.com/papyrus_images/c758cbec94025f1ec6f92079ba9d0d7cb3874c762dd3e4e94ca4d9d671f9e5c9.jpg)

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*Originally published on [UndeadOracle.eth](https://paragraph.com/@undeadoracle-eth/nounsdao-brave-takeover-art)*