# Sui Name Service (SNS)

By [Victorius](https://paragraph.com/@vi468) · 2023-01-03

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It's about using the historically revolutionary technology that Sui is for a commercial purpose that consumers can actually use. The $SNS is so focused on gaming because it is the parallel most natural for crypto-currency to break into. People who use games are more computer-savvy than regular consumers and people who use games are already familiar with practical use cases for crypto-concepts - csgo skins as NFTs, etc.

At the $SNS, we seek to build a community-owned Sui Name Service that will act as your digital identity for crypto gaming services and products, or as I like to call it - Gmail for Crypto Gaming. Right now, we're starting out as a name service for Sui, but our goal is to create an eco-system of products on Sui that you can access via your web browser by the ".sui" top-level domain - each ".sui" registration will control its equivalent ".sui" TLD as well.

### We will connect Web2 to Web3 with Community Oversight.

Epic Games? Blizzard? Steam? These all serve as game launchers and marketplaces to some extent. What do they all have in common? A profile system on each of them where you can message friends, view their inventories of skins / in-game items and achievements and send/confirm trades. All of these things would be so natural to build on Sui. And our name service will be that digital identity platform. Our vision is for 5+ years, but we will realize it... and we want you to be a part of the process as we do it.

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*Originally published on [Victorius](https://paragraph.com/@vi468/sui-name-service-sns)*