# Web3 Marketing: top stories of the week 19 Feb 2024

*From Wrangler's denim blockchain collection to Christie's "first on-chain generative art sale" + AI and UNI token*

By [Web3Marketing](https://paragraph.com/@web3-marketing) · 2024-02-26

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1.  **Wrangler launched a blockchain-integrated line of vintage clothing during NFT Paris in collaboration with vintage clothing brand MNTGE.**  
    The collection, featuring 60 pieces exclusively available to Wrangler NFT holders, included phone-scannable near-field communication (NFC) tags for traceability and access to exclusive brand content. Items were sourced from Parisian vintage stores and decades-old pieces found in a German barn, showcasing the brand's rich history.
    
    ![](https://storage.googleapis.com/papyrus_images/8e22f22c8a28f4b8c0239a798cf258ce.jpg)
    
    Wrangler X MNTG archive connected capsule at Future Fashion Summit.© Lola Mansell
    
      
    As part of Wrangler's Reborn program, launched in April 2022, the brand's objective is to revitalize old garments by incorporating NFC chips to enable customers to learn about the item's origin, history, and lifespan, building a deeper connection with the brand.
    
2.  **Christie's is returning to the NFT market with Robert Alice's SOURCE \[ON NFTs\].**  
    The auction house will launch a sale of 400 works by the artist on March 12 through a Dutch auction, marking its first "on-chain generative art collection."  
    Robert Alice is the first artist to have an NFT sold by Christie, predating even the auction of Beeple’s _Everydays._  
    In addition, luxury art publisher Taschen has recently released a substantial 600-page tome, "On NFTs," edited by Alice.
    
    [![User Avatar](https://pbs.twimg.com/profile_images/1487418854091460613/x3lvJ81N_normal.jpg)](https://twitter.com/TASCHEN)
    
    [TASCHEN](https://twitter.com/TASCHEN)
    
    [@TASCHEN](https://twitter.com/TASCHEN)
    
    [![Twitter Logo](https://paragraph.xyz/editor/twitter/logo.png)](https://twitter.com/TASCHEN/status/1760722398335132159)
    
    1/ Today, TASCHEN and [@robertalice\_21](https://twitter.com/robertalice_21) are proud to introduce [#OnNFTs](https://twitter.com/hashtag/OnNFTs), the largest art historical survey of the medium to date. Collect On NFTs now: [taschen.com/en/collection/…](https://t.co/6c3XiDId9R)
    
    ![](https://pbs.twimg.com/media/GG9Q5t9WIAA7dkd.jpg)
    
     [![Like Icon](https://paragraph.xyz/editor/twitter/heart.png) 737](https://twitter.com/TASCHEN/status/1760722398335132159)[
    
    5:45 PM • Feb 22, 2024
    
    ](https://twitter.com/TASCHEN/status/1760722398335132159)
    
    The Collector's Edition, priced at $850 comes featuring exclusive NFTs and signed prints.
    
3.  **Google and Reddit have entered a partnership where Reddit will provide its content to train Google's AI models.**  
    Through Reddit's data API, Google gains access to real-time content to improve language models' understanding of human conversations and writing style. In return, Reddit gains access to Google's Vertex AI platform to enhance its search functionalities.  
    The deal, reportedly valued at $60 million per year for Reddit, highlights the importance of Reddit's diverse conversational data for training large language models.
    
4.  **Uniswap's price increased in response to a proposal by the Uniswap Foundation.**  
    Uniswap's governance token (UNI) increased by over 50% following the proposal to reward UNI holders who have staked and delegated their tokens.  
    This proposal aims to incentivize token holders' engagement with the protocol. A snapshot vote is scheduled for March 1, 2024, with an on-chain vote to follow on March 8, 2024.

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*Originally published on [Web3Marketing](https://paragraph.com/@web3-marketing/19feb)*