# How to Properly Engage in InfoFi and Avoid Empty "Shitposting"?

**Published by:** [DEPIN](https://paragraph.com/@web3_depin/)
**Published on:** 2025-07-13
**Categories:** infofi
**URL:** https://paragraph.com/@web3_depin/how-to-properly-engage-in-infofi-and-avoid-empty-shitposting

## Content

"The path of 'shitposting' is long and challenging—mindset is everything." Author: Biteye Feeling lost after endless shitposting? 🤔 Amid AI-generated spam and information noise, the InfoFi space may seem oversaturated, but effective participation isn't about mindless scrolling. We’ve compiled a practical guide to help you refine your approach, elevate content quality, and engage more strategically! 👇⭐ 1. Decoding InfoFi’s Core Metrics: Move Beyond "Spam" MentalitySmart Followers: High-influence, high-quality followers. Many InfoFi platforms prioritize follower quality over quantity in algorithmic rankings. Accounts with more Smart Followers earn higher rewards and visibility due to algorithmic "weighting." Mindshare: The essence of discussion heat and mindshare. Some platforms track social media buzz around tokens/topics, offering metrics like price trends, sentiment, and mindshare to gauge project popularity. Points System: Projects incentivize content creation with points (e.g., "Yaps points"). Algorithms evaluate post quality, engagement depth, and relevance, especially interactions from Smart Followers (comments, reposts). Points can be used for: Future airdrop eligibility, leaderboard rankings (e.g., Galxe Starboard rewards on-chain contributions like tweets, likes, and task completions). Key takeaway: Focus on value-driven content and meaningful community engagement, not just volume.⭐ 2. From Zero to Hero: A Tiered Growth StrategyPhase 1: Starting Out (100–1,000 Followers)Engage to gain visibility: Leave insightful comments under trending KOLs/project tweets to spark discussions.Content tips: Begin by retweeting quality posts or adding brief commentary on hot topics. Use hashtags for algorithmic traction.Pro advice:Check project leaderboards (7-day/30-day) to identify top KOLs for engagement.Avoid spamming your own links—keep comments relevant to avoid flags.Target responsive KOLs (e.g., @Leoninweb3, @0x_Todd, @sleepy0x13).Phase 2: Growth (1,000–5,000 Followers)Post original content: Market analyses, project breakdowns, airdrop strategies—keep it concise and timely.Quality > quantity: Avoid AI-generated fluff. Long-form, high-quality threads earn more points.Engage strategically: Comment thoughtfully on Top KOLs’ posts (add them to Twitter Lists + notifications).Phase 3: Advanced (5,000+ Followers)Niche down + build a brand: Specialize in specific ecosystems or unique market insights.Data shows: Accounts with 35K followers but high Smart Follower ratios dominate by focusing on original, niche content.Collaborate with projects: Engage official accounts for potential partnerships.Network with KOLs: Co-create content or cross-promote for mutual growth.Golden rule: Avoid over-relying on AI—authentic insights build lasting influence.⭐ 3. Case Study: Low-Follower Success@Alvin0617 grew his Smart Followers by 80% in 6 months (reaching 1,000) and ranked daily on InfoFi platforms. His secrets:Smart Follower Ratio: Attract experts (e.g., Hyperliquid’s DeFi/PerpDEX users) for exponential reach.Mindshare mastery: Be the first to spotlight gems (e.g., his early Huma coverage peaked at 15% mindshare during its hype).Precision engagement: Target mid-tier KOLs for meaningful connections ("ripple effect").⭐ 4. Picking the Right ProjectsHigh-competition (high rewards): @Galxe, @ethos_network—big airdrops but fierce rivalry.Mid-tier (balanced): @noise_xyz, @wallchain_xyz—moderate effort, solid returns.Early-stage (low competition): @MirraTerminal, @GiveRep—easier to qualify for airdrops.Tip: Track ≤3 projects to avoid burnout. Align choices with your expertise/time.⭐ 5. Content Strategy: Crafting High-Value TweetsStructure: Blend context, insights, and data (e.g., charts, on-chain stats). Long threads (1,000+ words) score higher in algorithmic "information weighting."Frequency: 1–3 tweets/day during peak hours (UTC+8 noon/evening). Mix originals with curated retweets + commentary.Engagement hacks:Set notifications for top KOLs/projects—comment early with depth.Debate respectfully to spark discussions.Leverage external tools (e.g., Mindshare leaderboards) to spot untapped trends.Pro move: Engage swiftly with Binance/CZ’s tweets for viral comment exposure.⭐ 6. Final ThoughtsInfoFi is a marathon, not a sprint. Don’t fret over others’ airdrop wins—top KOLs’ influence took years to build. Stay focused on quality, nurture patience, and help foster a healthier crypto-Twitter ecosystem! Remember: In InfoFi, substance beats spam. 🚀

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