Arweave TX
Philcoin has officially launched PhilSocial, a blockchain-based social platform that integrates social media engagement with philanthropy. Built on the Polygon blockchain, this hybrid app introduces a "Get2Give" model, where users can contribute to charitable causes while engaging in everyday online interactions. To drive PhilSocial’s global presence and social-impact agendas, Jeff Pollack, former CFO of Cardano, has joined Philcoin as Chief Operating Officer.
Traditional social media platforms generate revenue primarily through advertising and user data monetization. PhilSocial takes a different approach by rewarding users not just to engage with content, but to contribute to meaningful causes. The "Get2Give" model rewards interactions such as chatting, posting content, playing games, and referring others. However, before these rewards can be unlocked, users must first give back to a cause, effectively making philanthropy a built-in function of user participation.
Beyond engagement, PhilSocial prioritizes decentralization. Unlike traditional social networks, which store and control user data centrally, the platform operates on the Polygon blockchain, aiming to improve transparency and privacy protections. This setup is designed to give users better control over their data while ensuring security through blockchain verification.
The platform offers a range of tools designed to merge digital interaction with philanthropy. Users can share posts, videos, and live streams while also creating fundraisers to support causes they care about. Private messaging and video call features allow for direct communication, integrating social connection with impact-driven initiatives. As part of its ecosystem, users earn PHL tokens and NFTs, which can be redeemed within the platform or donated directly to charitable organizations, reinforcing the model of peer-to-peer philanthropy.
PhilSocial also aims to address accessibility challenges. A focus of its mission is supporting initiatives that expand internet access to underserved regions, aligning with Philcoin’s wider objective of leveraging blockchain technology for global social impact.
Jerry Lopez, the founder and CEO of Philcoin stated: “Our mission is to create a community where users not only connect with others but also drive change through collective social responsibility. PhilSocial is a game-changer for how we use technology to leave a legacy for future generations and foster a better world.”
The launch of PhilSocial is accompanied by strategic leadership addition to the Philcoin team. Jeff Pollack, former CFO of Cardano, has joined the company as Chief Operating Officer. With a background in blockchain and finance, his role includes managing operations, forming partnerships, and driving expansion efforts.
"PhilSocial represents a shift in how social media operates by integrating philanthropy directly into engagement," Pollack noted, emphasizing the platform’s goal of redefining digital interaction.
As PhilSocial enters the market, it will face competition from both mainstream social networks and emerging blockchain-based alternatives. The platform reflects a trend toward integrating decentralized technology with social good. By joining forces with experienced leaders like Jeff Pollack and staying true to its mission of driving positive change, the platform can establish itself as a sustainable alternative in the evolving landscape of blockchain-powered social networks. Its adoption and long-term viability will depend on user engagement, the effectiveness of its incentive model, and the broader acceptance of decentralized social platforms.
