# Lengtoo Branding Introduction By [XRabbitsClub](https://paragraph.com/@xrc) · 2021-12-21 --- ![](https://storage.googleapis.com/papyrus_images/403d6a32e646167f0af5f1384a8fd2d4026c4d6b2daa5c781c9bfbb72d9be628.png) **Brand Introduction** ### about X rabbits X Rabbit was originally born in the “We Love to Tell Lame Jokes” group on Douban, referred to as the “Cold Group”. Cold has the same meaning as Lame. With increasing influence, a culture that everyone tells and spreads should have a spokesperson. The most popular animal in lame jokes is rabbit, so on March 15, 2010, the “Lengtoo Rabbit” was officially born. From the birth of the rabbit to the present, the shape setting has changed five times. Each change is not only an iteration of the color scheme, but also accompanied by the increasing number of fans, together with the changes of the Internet. ### Introduction of main characters **Lengtoo rabbit** Gender:male Features:a pink fur, left long right short two incisors. Personality big-hearted and enthusiastic, not easily defeated, but easy to do things impulsively. Hobbies:Enjoy telling funny jokes and helping people solve their problems and issues. A pink rabbit who loves to tell jokes, warm-hearted, not easily defeated, easy to do things impulsively. Although he bitchy and chilly,but he is good at actoing cute! ![](https://storage.googleapis.com/papyrus_images/0151155aea63242bd94823d4c2ac8c55e115bc78274fd9df147303a3950445f8.png) **Lengtoo rabbit baby** Age:human age 3 years Gender:male Personality:curious, has the unique emotional nature of a child, will be a little more sensitive to many things than normal, also more easily provoked, and does not like to be tied down. Hobbies: like adventurous, explore unknown areas, disassemble things, organize things. Likes: sweets, soft objects, sleeping. Dislikes: Spicy foods, untidy objects. Lengtoo rabbit baby is a very curious child. He is very good at being cute! But don’t be fooled by his naive appearance! He is very adventurous,and may appear in any place you can’t expect. Of course, he usually has a lot of childish performance, but after all, it is a cute baby,everyone still likes him very much. ![](https://storage.googleapis.com/papyrus_images/512311155c872ec8c08e5f7b587596d00bbca9a1391e2b83f5693d1ba6e87dc7.png) ### Lengtoo rabbit stickers Sending usage at home and abroad：15,000,000,000 and more 30+ sets of boutique emojis are on WeChat 19 sets of high-quality stickers are available on the QQ stickers store on international platforms such as LINE and KAKAO. There are also cold rabbit emoticons on domestic social platforms such as Momo and other domestic social platforms. Lengtoo rabbit’s single article sent 1,000,000,000 and more ![](https://storage.googleapis.com/papyrus_images/9f9c7db0c95ee858418703fb24ecf199f3a2f96c7a5f752c27018b96a47f20a9.png) ### Fans of Lengtoo rabbit ![](https://storage.googleapis.com/papyrus_images/61d5e5d0ed8838248856f3f857e5782163e4900ce57b52b82754ed2c55f42ba7.png) Total number of fans: more than 50M Male to female ratio: Female 55% Male 45% Age distribution: 14–28 years old teenagers mainly ### Products & Stores ### Lengtoo rabbit Online Shop ![](https://storage.googleapis.com/papyrus_images/a5eca04b093e16510780a1377429bf19ff247b864b9396ff7bb5f584559f823c.png) Figure 1 Online Store ### Self-developed products We have rich experience in the design and production of IP derivatives, and there are more than 50 kinds of related peripherals in various categories. Figure 2 Albums, calendars ![](https://storage.googleapis.com/papyrus_images/7b472114f511c36f6011ff367000a5b96a25ee9b3253c52e11718471d62be079.png) Figure 3 Pillows, socks, dolls, coasters, etc. ![](https://storage.googleapis.com/papyrus_images/a73e8cd79ddd5d79561a1eea68b9fbd9003c3b0a3b26d397dd3d0db4dbf9fa07.png) Figure 4 Cold Rabbit Pearl Earring Girl 3D Sculpture ![](https://storage.googleapis.com/papyrus_images/c904aecc0af5e02d7777a14350420d67f72599d109660649fce37b5b27262a34.png) ### Brand Partnership Products Figure 5 Lengtoo Rabbit X China Post 2018 Zodiac Package ![](https://storage.googleapis.com/papyrus_images/48da5e650d7e662a43f2819b5d9da27008c09a8256196509e9a767523b6f5c22.png) Figure 6 Lengtoo Rabbit time cloister Xito cooperation version of the suitcase ![](https://storage.googleapis.com/papyrus_images/3dcafe28f7b3d2f991b182bce93d3318bccaf39cf4ea1e55a502ce1415516086.png) Figure 7 Lengtoo Baby Rabbit X Yong Pu cooperation version of hanging ear coffee ![](https://storage.googleapis.com/papyrus_images/b4c188b9805d81a14550c335b4a1eb05db9e70b4bc2bfc41ee7885e40db96d90.png) Figure 8 Lengtoo Baby Rabbit X Nayuki Tea cooperation version of the tea gift box and other peripheral products ![](https://storage.googleapis.com/papyrus_images/0bd91fdc776430c81d4a575a1c33479bfcdb49ee12ee810555670bcd87a3699d.png) Figure 9 Lengtoo Baby Rabbit X JEFood New Year’s Cookies Gift Box ![](https://storage.googleapis.com/papyrus_images/445fec7a676e62748e164852ccd26f297545934d91ed9193fca11d1a41e69dd4.png) Figure 10 Lengtoo Baby Rabbit X MarkFox 520 limited chocolate gift set ![](https://storage.googleapis.com/papyrus_images/04f09d4e201962e70521199743e4ee7cc8810aa58768ba14df9d8cec794b0023.png) Figure 11 Lengtoo Baby Rabbit X MISSRAIN children’s umbrella ![](https://storage.googleapis.com/papyrus_images/4d1d1bc5842689cfd4dedfc468f889f4b7114316261c9b0afd51e2a8112414db.png) Figure 12 Lengtoo Baby Rabbit small home appliances products effect picture show ![](https://storage.googleapis.com/papyrus_images/ffe010c4809c7923b42f14ef8fa4e3808fc140bbb508bc269a0e2dc42b4c8bc6.png) Figure 13 Lengtoo Baby Rabbit small home appliances products effect picture show ![](https://storage.googleapis.com/papyrus_images/c544964da29cdc31215f11f0737ad83a9da3e996cd402071a5815b47c41ba4a1.png) Figure 14 Lengtoo Baby Rabbit Custom Knife Set ![](https://storage.googleapis.com/papyrus_images/8eb359dffd14a830ed731b402aa67ec56a6ad68f71569ecb7358299c81e25fdd.png) Figure 15 Lengtoo Baby Rabbit X White Elephant Flavor Fresh Noodle ![](https://storage.googleapis.com/papyrus_images/75362eb9bb22f8768eee8861facf37a3b70f3201459f641c029f888ed28de639.png) Figure 16 Lengtoo Baby Rabbit X Cai Hao’s Selection of Four Seasons Series Whisky ![](https://storage.googleapis.com/papyrus_images/2f373195f37933b55bc74659848ff724316199d0b291d8eb07ed431281d60fa1.png) Figure 17 Lengtoo Baby Rabbit X Cai Hao’s Selection of Four Seasons Series Whisky ![](https://storage.googleapis.com/papyrus_images/c29b6f7ba7f24d514ac50ed527829d3c71c59a67e3f461852a542afeeff2ff17.png) Figure 18 Lengtoo Baby Rabbit sheet set ![](https://storage.googleapis.com/papyrus_images/42978dbe5ee901944dfffe8ac675eae7015855a744cd5b8c79adbd9388b6ccee.png) Figure 19 Lengtoo Baby Rabbit X Good Morning Orange cooperation version of the juice gift box ![](https://storage.googleapis.com/papyrus_images/849c855066267a1c2b9a926d63b3ccc76b2f0baed5ae159680b4cf51b6aa2b06.png) Figure 20 Lengtoo Baby Rabbit X Bears Cooperative Dried Fruit Gift Set ![](https://storage.googleapis.com/papyrus_images/168097345ecd6fd9508c3c05f786aebc0ef3fd8c2ca73a3cec755e4c7e37e8a9.png) Figure 21 Lengtoo Baby Rabbit X Fastvsum cooperation gift box ![](https://storage.googleapis.com/papyrus_images/ee281ac1e13b389b1804c4bb445b285138479c21efbcfc1c951d9e5b5fbf3e63.png) Figure 22 Lengtoo Baby Rabbit X Chaozhou Lang Collaborative Edition Quinoa Chia Seeds ![](https://storage.googleapis.com/papyrus_images/c314845020c16ca9b37fb2e7adfaebb90afa58ac142580050c135d0f22db2850.png) Figure 23 Lengtoo Baby Rabbit marine series drip rubber doll ![](https://storage.googleapis.com/papyrus_images/6d84b2bb41ae8f03e9d1d8b279ae46947345f16e29ca57e95f1ed3e3b9b66512.png) ### Design and Application ### Common design elements Lengtoo Rabbit Cos Pokemon Series Modeling Lengtoo Rabbit cosplaying Pokemon series as an example, as well as cos Hayao Miyazaki movie series, Slam Dunk series, One Piece series, Naruto series, Sailor Moon series and so on. ![](https://storage.googleapis.com/papyrus_images/29263f2c4bdbbfa95f3a23c0ecceb868984c790116b48509b9c708e3348ec7cf.png) ![](https://storage.googleapis.com/papyrus_images/75addf2de357ea152403b4b1b3677fd93ca9e2901d12fcacbdd7a664c760b243.png) Figure 24 Movie Poster Series ![](https://storage.googleapis.com/papyrus_images/86f27d04d7a3f5ac62a6585a9e0c3f860467c237c4d9741407401e4ec096c91f.png) Figure 25 Magazine Cover Series ![](https://storage.googleapis.com/papyrus_images/7a8615f36f9e198bfad5c16b074775abebeb9efe1c5a5cebbff0236ad53afd3a.png) Figure 26 The combination of Lengtoo Baby Rabbit and trendy culture ![](https://storage.googleapis.com/papyrus_images/aeb94ee9d1850c90cd0b57646316b16f16adce4d4c97c7833f2b58a707cc3ed6.png) ![](https://storage.googleapis.com/papyrus_images/41b66f414935c127e682e9c4be29a222301a20062b7a955b3e509ff28eacca63.png) ![](https://storage.googleapis.com/papyrus_images/c74f11bfae7635622f47056b3a543f45b34f65b318273105cb4dd0fb0e8b9188.png) ### Sina Weibo avatar pendant and card background ![](https://storage.googleapis.com/papyrus_images/3c0d7a50f736c91ef9b8be5b6e95040acee98c90d0a54ba62dc8d3c3246c94ae.png) ### Taobao theme skin Figure 27 Jungle theme; New Year theme; Summer theme ![](https://storage.googleapis.com/papyrus_images/919938b8c8c46a4793cf1e9b93c1c77c3b75059eecb013c57bf5fda5256ac637.png) ### Mobile QQ Theme Figure 28 Good night theme ![](https://storage.googleapis.com/papyrus_images/16bb7d0bb0f8b38923ce0b7fbf578316e7e32fac47647c36bcd2395657777e5f.png) ### Sogou input method mobile skin Figure 29 Lengtoo Baby Rabbit cute mobile skin ![](https://storage.googleapis.com/papyrus_images/91eb26897c7273468fc2b6cad4da8ba2685b1486828f837b596d8f22dd4407ed.png) ### NetEase Cloud Music theme skins Figure 30 Lengtoo Baby Rabbit and breeze theme skin ![](https://storage.googleapis.com/papyrus_images/ac88570a6a0607409f6710d30c8f08111ec85da5f06f8e5eebb8222536f8b47a.png) ### Offline cooperation ### Lengtoo Baby Rabbit × Nayuki Tea — Children’s play theme activities ![](https://storage.googleapis.com/papyrus_images/3904c397f289894d0c4727159d840529b5ce429bf5af25d5d3145311ddc8022f.png) ![](https://storage.googleapis.com/papyrus_images/6186e4fb4979062ce77b2c201cad30f649397258b20fe3217cc84438aaaa9768.png) **Live event photo show** ![](https://storage.googleapis.com/papyrus_images/2d00936bcc04715a6d0b6efdc84749c9485e0d45e183372dc7dbe9a6c30e6751.png) **Animated short film to watch** ![](https://storage.googleapis.com/papyrus_images/9c65f18a860667da812d26656cf3cda0ae2b35cdf7844f73b102a64f8a1b25cc.png) **Peripheral product design drawings** ![](https://storage.googleapis.com/papyrus_images/345c7586bdb5f20d66c27ca0ad5c44449eafee30adf4ddd383c0b3724a9b01ee.png) **Postcard and gift card design** ![](https://storage.googleapis.com/papyrus_images/aa53e5c6fe074a8e06d9e614e2a0f80d1d3d4ea1a68a493406f732a564aac7bc.png) **Stickers** ![](https://storage.googleapis.com/papyrus_images/bd3b920f31cf599514bf3b5696771b4b48a3452c755c0a21edbdfcc293812db0.png) ### Interstellar theme activities ![](https://storage.googleapis.com/papyrus_images/5d1f8adc3c2f9a42829d639ea1ad4d122c776c9695d3ff1eb50a838b5a4a6d32.png) ### Lengtoo Baby Rabbit x Xiang Yun Town:Christmas Events ![](https://storage.googleapis.com/papyrus_images/f48a93fde6946b71b782be93abe6e72651b48f14d57c5f5ce38386221570834a.png) **Discord**: [https://discord.gg/xrc](https://discord.gg/xrc) **Twitter**: [https://twitter.com/XRabbitsClub](https://twitter.com/XRabbitsClub) ![](https://storage.googleapis.com/papyrus_images/89dca384086ba3b0e8c820a59e33172fe591f8c039126642342784ecd3ded90c.png) --- *Originally published on [XRabbitsClub](https://paragraph.com/@xrc/lengtoo-branding-introduction)*