# Lengtoo Branding Introduction

**Published by:** [XRabbitsClub](https://paragraph.com/@xrc/)
**Published on:** 2021-12-21
**URL:** https://paragraph.com/@xrc/lengtoo-branding-introduction

## Content

Brand Introductionabout X rabbitsX Rabbit was originally born in the “We Love to Tell Lame Jokes” group on Douban, referred to as the “Cold Group”. Cold has the same meaning as Lame. With increasing influence, a culture that everyone tells and spreads should have a spokesperson. The most popular animal in lame jokes is rabbit, so on March 15, 2010, the “Lengtoo Rabbit” was officially born. From the birth of the rabbit to the present, the shape setting has changed five times. Each change is not only an iteration of the color scheme, but also accompanied by the increasing number of fans, together with the changes of the Internet.Introduction of main charactersLengtoo rabbit Gender:male Features:a pink fur, left long right short two incisors. Personality big-hearted and enthusiastic, not easily defeated, but easy to do things impulsively. Hobbies:Enjoy telling funny jokes and helping people solve their problems and issues. A pink rabbit who loves to tell jokes, warm-hearted, not easily defeated, easy to do things impulsively. Although he bitchy and chilly,but he is good at actoing cute!Lengtoo rabbit baby Age:human age 3 years Gender:male Personality:curious, has the unique emotional nature of a child, will be a little more sensitive to many things than normal, also more easily provoked, and does not like to be tied down. Hobbies: like adventurous, explore unknown areas, disassemble things, organize things. Likes: sweets, soft objects, sleeping. Dislikes: Spicy foods, untidy objects. Lengtoo rabbit baby is a very curious child. He is very good at being cute! But don’t be fooled by his naive appearance! He is very adventurous,and may appear in any place you can’t expect. Of course, he usually has a lot of childish performance, but after all, it is a cute baby,everyone still likes him very much.Lengtoo rabbit stickersSending usage at home and abroad：15,000,000,000 and more 30+ sets of boutique emojis are on WeChat 19 sets of high-quality stickers are available on the QQ stickers store on international platforms such as LINE and KAKAO. There are also cold rabbit emoticons on domestic social platforms such as Momo and other domestic social platforms. Lengtoo rabbit’s single article sent 1,000,000,000 and moreFans of Lengtoo rabbitTotal number of fans: more than 50M Male to female ratio: Female 55% Male 45% Age distribution: 14–28 years old teenagers mainlyProducts & StoresLengtoo rabbit Online ShopFigure 1 Online StoreSelf-developed productsWe have rich experience in the design and production of IP derivatives, and there are more than 50 kinds of related peripherals in various categories. Figure 2 Albums, calendarsFigure 3 Pillows, socks, dolls, coasters, etc.Figure 4 Cold Rabbit Pearl Earring Girl 3D SculptureBrand Partnership ProductsFigure 5 Lengtoo Rabbit X China Post 2018 Zodiac PackageFigure 6 Lengtoo Rabbit time cloister Xito cooperation version of the suitcaseFigure 7 Lengtoo Baby Rabbit X Yong Pu cooperation version of hanging ear coffeeFigure 8 Lengtoo Baby Rabbit X Nayuki Tea cooperation version of the tea gift box and other peripheral productsFigure 9 Lengtoo Baby Rabbit X JEFood New Year’s Cookies Gift BoxFigure 10 Lengtoo Baby Rabbit X MarkFox 520 limited chocolate gift setFigure 11 Lengtoo Baby Rabbit X MISSRAIN children’s umbrellaFigure 12 Lengtoo Baby Rabbit small home appliances products effect picture showFigure 13 Lengtoo Baby Rabbit small home appliances products effect picture showFigure 14 Lengtoo Baby Rabbit Custom Knife SetFigure 15 Lengtoo Baby Rabbit X White Elephant Flavor Fresh NoodleFigure 16 Lengtoo Baby Rabbit X Cai Hao’s Selection of Four Seasons Series WhiskyFigure 17 Lengtoo Baby Rabbit X Cai Hao’s Selection of Four Seasons Series WhiskyFigure 18 Lengtoo Baby Rabbit sheet setFigure 19 Lengtoo Baby Rabbit X Good Morning Orange cooperation version of the juice gift boxFigure 20 Lengtoo Baby Rabbit X Bears Cooperative Dried Fruit Gift SetFigure 21 Lengtoo Baby Rabbit X Fastvsum cooperation gift boxFigure 22 Lengtoo Baby Rabbit X Chaozhou Lang Collaborative Edition Quinoa Chia SeedsFigure 23 Lengtoo Baby Rabbit marine series drip rubber dollDesign and ApplicationCommon design elementsLengtoo Rabbit Cos Pokemon Series Modeling Lengtoo Rabbit cosplaying Pokemon series as an example, as well as cos Hayao Miyazaki movie series, Slam Dunk series, One Piece series, Naruto series, Sailor Moon series and so on.Figure 24 Movie Poster SeriesFigure 25 Magazine Cover SeriesFigure 26 The combination of Lengtoo Baby Rabbit and trendy cultureSina Weibo avatar pendant and card backgroundTaobao theme skinFigure 27 Jungle theme; New Year theme; Summer themeMobile QQ ThemeFigure 28 Good night themeSogou input method mobile skinFigure 29 Lengtoo Baby Rabbit cute mobile skinNetEase Cloud Music theme skinsFigure 30 Lengtoo Baby Rabbit and breeze theme skinOffline cooperationLengtoo Baby Rabbit × Nayuki Tea — Children’s play theme activitiesLive event photo showAnimated short film to watchPeripheral product design drawingsPostcard and gift card designStickersInterstellar theme activitiesLengtoo Baby Rabbit x Xiang Yun Town:Christmas EventsDiscord: https://discord.gg/xrc Twitter: https://twitter.com/XRabbitsClub

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