# ATTENTION!

By [ Web3 World](https://paragraph.com/@yng17) · 2022-02-06

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### The currency of the New Economy won't be money, but attention -- A radical theory of value.

> _By definition, economics is the study of how a society uses its scarce resources. And information is not scarce - especially on the Net, where it is not only abundant, but overflowing. We are drowning in information, yet constantly increasing our generation of it. So a key question arises: Is there something else that flows through cyberspace, something that is scarce and desirable? There is. No one would put anything on the Internet without the hope of obtaining some. It's called attention. And the economy of attention - not information - is the natural economy of cyberspace._

Read full article [here](https://www.wired.com/1997/12/es-attention/) .

Thank you for reading.

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Further reading : [tokens-in-the-attention-economy](https://cobie.substack.com/p/tokens-in-the-attention-economy)

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*Originally published on [ Web3 World](https://paragraph.com/@yng17/attention)*