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In this fascinating episode of Exploring the AI Rainforest, we dive deep into the evolution of community engagement and decentralized decision-making with David Phelps, co-founder of JokeRace. What starts as a conversation about building the world's highest-paying tutoring platform evolves into a compelling exploration of why traditional DAOs fail, how gamification can revolutionize participation, and what the future holds for reputation systems in Web3.
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David's journey from Forum (his tutoring platform that cut traditional agency fees from 75% to just 15% through automation) to JokeRace offers invaluable insights into how technology can eliminate middlemen and empower communities. His early experience with Stripe Connect in 2014 provided a glimpse of what would later become his crypto philosophy: the more you can cut out intermediaries, the better people can get paid.
But the real revelation comes when David unpacks the fundamental problem with DAOs through a brilliant analogy to "Crypto the Game." Why do people eagerly vote each other off in a reality show where not voting would actually benefit everyone, while simultaneously avoiding participation in DAOs where voting is incentivized? The answer lies in gamification and what David calls "sportsification" – people need something to rally against, not just for.
JokeRace's new "vote and earn" mechanism is generating close to $2 million in volume just five weeks after launch, with most of that going directly to participating voters. The platform creates conviction-based voting through price curves that reward early participation with higher risk and higher returns – turning community decision-making into an engaging, financially rewarding experience.
David shares a compelling example of Avalanche's three-week community showdown, where one-on-one bracket tournaments created genuine excitement and attention for ecosystem projects, culminating in over a million dollars in voter rewards for the final contest.
What makes this conversation particularly relevant to our AI-focused audience is David's vision for how these on-chain voting behaviors create valuable reputation data. He envisions a future where you can find people who voted similarly to you across hundreds of contests about music, books, or other interests – essentially creating social graphs based on shared beliefs and preferences.
The permissionless nature of blockchain data means anyone can build reputation tools on top of JokeRace without coordination. MegaETH recently demonstrated this by using JokeRace voting data to determine NFT sale eligibility, showing how on-chain participation can translate to real-world benefits.
The episode takes a thoughtful turn when discussing AI's role in creative work. David offers a nuanced perspective, comparing AI to photography's initial disruption of traditional art. While he uses AI for video creation (combining AI-generated characters with manual After Effects work), he draws clear lines – never for smart contract coding, but embracing it for lowering creative barriers.
His concerns about AI surveillance are particularly prescient, highlighting how AI transforms passive surveillance into active tracking and profiling. Yet he remains optimistic about AI's democratizing potential, even as he acknowledges the complex trade-offs involved when elite skills become accessible to everyone.
Perhaps most importantly, David presents a compelling argument for why traditional voting mechanisms fail and how entertainment can serve as a foundation for genuine community formation. JokeRace isn't trying to make "better decisions" in some objective sense – it's creating better communities through more engaging processes.
This episode will resonate with anyone interested in the intersection of gamification, blockchain technology, community building, and the evolving role of AI in creative work. David's insights challenge conventional wisdom about governance, participation, and the value of entertainment in serious decision-making processes.
Links mentioned in the episode:
- JokeRace: https://jokerace.xyz
- Follow JokeRace on X: https://x.com/jokerace_io
- Follow David on X: https://x.com/divine_economy
- Crypto the Game: https://cryptothegame.com
- Zeru zScore: https://myzscore.ai
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Derek @ Zeru
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