The rise of AI is reshaping the internet, quickly. From deepfake videos and synthetic influencers, to AI-generated tweets and autonomous agents, it’s getting harder and harder to know who or what you’re interacting with.

In Web3, where identity is already pseudonymous, this creates a dangerous new challenge: how do we know who to trust?

Web3 has always leaned into pseudonymity, which has leads to millions of people being able to access products and tools to help raise themselves out of poverty. But AI now enables thousands of “sockpuppet wallets” to behave like real users.

• Fake DAOs stacked with bots

• Protocol farming by armies of agents

• Manipulated airdrops and sybil attacks

• Fake contributors applying for grants or bounties

As AI lowers the cost of spinning up credible-looking activity, the signal-to-noise ratio collapses. Trust becomes the bottleneck for growth.

Zeru’s zScore flips the paradigm. Instead of relying solely on identity, we measure behavior.

Every transaction, strategy, repayment, vote, and contribution builds your zScore—your onchain reputation that can’t be faked by a bot or spoofed by AI.

Using a neural network trained on real user behavior and verified data sources (onchain and offchain), zScore becomes a universal signal of trust across DeFi, DAOs, and beyond.

AI can fake identity. It can fake content.

But it can’t fake consistent, verifiable actions onchain.

Zeru is also working with Reclaim Protocol to anchor real-world data—like credit scores, academic records, and KYC credentials—into zScore using zkTLS, a privacy-preserving, zero-knowledge transport layer.

This means your reputation isn’t just based on wallet activity—but also provable offchain signals you choose to bring onchain. It’s opt-in, secure, and unstoppable.

• DeFi protocols can identify high quality borrowers, not just whales

• DAOs can filter contributors based on real participation

• Grant programs can resist sybil attacks

• Reputation-based bots (yes, even AI agents) can be evaluated based on history, not claims

We’re not here to fight AI! We’re here to build a system that coexists with it in simpatico. zScore is your way to prove you’re real, trustworthy, and valuable in a world flooded with noise.

In the age of deepfakes and AI agents, reputation is your anchor.

It’s not just about being early anymore.

It’s about being verifiably good.

Want to be one of the first wallets with a real, onchain reputation?

Check your zScore now, and subscribe to our Mirror, follow Zeru on X, or join the Discord to find out when you can mint your zClaim NFT and join the movement!