# Starbucks terminates Odyssey NFT program

By [ZZVC](https://paragraph.com/@zzvc) · 2024-03-16

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Starbucks announced on Friday it was ending its Odyssey NFT program in beta to "prepare for the next steps as we continue to grow the project." Starbucks will launch Starbucks Odyssey in 2022, making its first foray into the Web3 world. The project combines the company’s loyalty rewards program with NFTs to enhance customer experience.

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*Originally published on [ZZVC](https://paragraph.com/@zzvc/starbucks-terminates-odyssey-nft-program)*