As a bishop, Baldwin came to the attention of King Henry II of England, who was so impressed he insisted that Baldwin become archbishop. In that office, Baldwin quarrelled with his cathedral clergy over the founding of a church, which led to the imprisonment of the clergy in their cloister for more than a year. Baldwin spent some time in Wales with Gerald of Wales, preaching and raising money for the Third Crusade. After the coronation of King Richard I, the new king sent Baldwin ahead to the Holy Land, where he became embroiled in the politics of the Kingdom of Jerusalem. Baldwin died in the Holy Land while participating in the crusade; his long-running dispute with his clergy led one chronicler to characterise Baldwin as more damaging to Christianity than Saladin.