A Step-by-step Guidance

1. Download ECHO Chrome Extension

https://chrome.google.com/webstore/detail/echo/cbmifpaenihfoaegkiaogmeknmhbfhgf

2. In Mirror article editing mode, click “Comments” to embed

3. Customize your widget and insert (and don’t forget to fill your own wallet address if add tipping feature! )

4. And here is your widget! Don’t forget to leave a comment for any suggestion or question!

https://embed.0xecho.com.ipns.page/?color-theme=light&desc=&has-h-padding=true&has-v-padding=true&modules=comment%2Clike%2Ctip&receiver=0x25f4400Bb5AFa58784F418105EAC61A3cED811Df&target_uri=dapp%2Fmirror%2F7EMVFR066Fq_sOhh6b2eQHkRUH7Dmw7HZy8yppKcrv0&height=800&display=iframe

In this article, we will first list some of the existing problems that we identify, and what can be done to help resolve this on a web3 social standpoint.

Problems

1. Within Music NFT

   Segregations between communities, between community and platform, between platform and platform happen everywhere. For example you won’t know Oshi’s new song on Catalog while listening his previous work on sound.xyz or audius.

   Moreover, there needs to be right tool to meet the need of Web3 pioneering artists, such as @DanielAllan and @RAC, to keep leveraging the equal opportunity of communication with their fans.

   What do I mean by “right tool”?

   A tool that can motivate huge fans to spread the word about the artists and their work; a tool to keep tracking such efforts and aggregating all the music-related activities and achievements as a whole to present the context of this user in Web3 music.

   And Twitter/Discord/tokenized websites in our humble opinion are far less than satisfying in this purpose.

2. Music NFT ↔ Other NFT & Web3 Sectors

   Music NFT is lack of exposure in Web3, even though we hit 10k unique collectors this year, it is still very small comparing to general NFT collectors market. We need a better medium to connect music NFT with massive web3 users.

3. Music NFT ↔ Traditional Music Industry

   Music NFT is lack of exposure in Web2, even though big artists like Snoop Dogg and One Republic have entered Web3 for a while. The barrier still exists to onboard Web2 fans.

Admittedly, so many great music NFT Dapps, DAOs, and other entities have emerged this year, as outlined in the Music NFT Landscape curated by @Coopahtroopa.

https://twitter.com/Cooopahtroopa/status/1519370392363753477?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1519370392363753477%7Ctwgr%5Ef8ac9d7ae358b07f6608cbf7800ba5112eb01dac%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcoopahtroopa.mirror.xyz%2Fvo4Fhw21hxNG3T_zDGnIG-hCeHsutaJL_TXx_NDE5E0

But we think this is just the beginning - only the network effect of Web3 music can lead to the mass adoption of music NFT. Currently there is no easy way for people to communicate with each other in a cross-platform and cross-Web3-music-scenario manner, while aggregating, tracking, and presenting all their social activities as a proof of involvement in the long run.

Our Logic

To be more specifically, let’s dig into the current communicative relationships of Web3 music parties.

We categorize social scenarios of Web3 music into two types: on-chain conversation and off-chain messaging. The on-chain part simply means that all conversations within these scenarios are worth to be stored on-chain for reasons as follow:

• Users are motivated to engage with each other actively as all activities will accumulate into their web3 music portfolio, which essentially proves users’ substantial influence in this sector.

• All such activities in different scenarios will be based on the sole DID, either .eth or .bit, so that they can always present a full version of themselves at any corner of Web3.

• These on-chain engagements will positively boost the vibe of engagements in any platform or community, and eventually form a network effect.

On the other hand, the off-chain messaging, which tends to be more exclusive and private, will be largely affected by the on-chain conversation, or public opinion.

Our Solution

So the above are just all tentative tactics. What exact solutions are we proposing here?

We think a standardized comment widget embedded in place will be a great start. Here is our widget embedded in Mirror as an example (yes it’s live):

https://embed.0xecho.com.ipns.page/?color-theme=light&desc=&has-h-padding=true&has-v-padding=true&modules=comment%2Clike%2Ctip&receiver=0x25f4400Bb5AFa58784F418105EAC61A3cED811Df&target_uri=dapp%2Fmirror%2FajlP5wmW2JJ-0JOq0isYYloXOnUQBN5V22arL7Rp_d4&height=800&display=iframe

Comment in place means

• I can tell everybody how lucky I am to find this artist since he released his first song.

• I find out someone collecting my latest music also runs a web3 label that we can have a potential collaboration.

• the new friend I met on Uniswap commenting on Dogecoin also likes collecting 1/1s so I introduced him to Catalog.

• a fan who doesn’t have crypto wallet but met the web3 fan club and uses his email address to sign in to interact with people.

• all possibilities, as it is the short form of content creation, to prove yourself how much passion you have towards music. And it deserves to be permanently stored on chain……

To better serve this purpose, we built some specialties in our widget as follow:

• All social engagements data (comments, tips, likes) are built into our data standard and store on Arweave permanently, at 0 gas cost to users.

• Tracking all contents by token ID, aggregate them and across different platforms and present them in the single widget that can be embedded in any website that supports iframe widget.

• Auto-integrate user’s DID such as .eth and .bit, and present their achievements in Web3 music seamlessly with multi-chain, multi-wallet, email, and phone# login.

In such way, the most composable, decentralized, ubiquitous, user-friendly social engagement layer is created.

But what specifically for music NFT?

We think that comments, opinions, stories that connect with music have a much higher value to be stored on-chain permanently. Doesn’t matter if you are a huge fan since day 1, a music critic, an agency, a collector DAO, or simply an degen player of NFTs, this is the most straightforward way to build your on-chain portfolio and influence. And that will mater so much in the future, as this is the first time that such data becomes your real invisible asset.

Just like what our slogan goes: Long live our opinion.

And to simplify this into three most important parties: artist, fans/collectors, and platforms:

So music NFT, we are coming.

Who are we?

ECHO is the first decentralized social engagement protocol based on Arweave. Our goal is to provide the fundamental infrastructure of Web3 social by introducing the first comment widget that can be deployed on any Web3 website with permanent data storage, so that users can speak up for themselves in a decentralized, permissionless, and censorship-resistant environment. It is our conviction that every person deserves to be heard, and we strive to create the right tool to make that happen. “Long live our opinion”, as our slogan goes.

More importantly, as we are providing a multi-chain, multi-platform, and multi-disciplinary solution, ECHO will energize the social mobility in an aggregated manner to address the current social segregation issue in Web3. And our protocol-based data structure of social activities both on-chain and off-chain will be the cornerstone of the future Web3 social paradigm.

We are a team of three Web3 digital nomads. If you like what we are doing and want to give more suggestions, definitely reach out to us. We are developing more products for content creators on top of this widget, so please stay tuned. Let’s boost social engagements in Web3 together!

Long Live Our Opinion

Website | Twitter | Discord | Introduction

Mirror writers can now insert a free widget into their articles to collect comments, likes, and tips with no gas fee, and it only takes 30 seconds to set up:

1. On your Mirror article edit page, click the gear icon at top right corner and copy the Permalink.

2. Visit www.0xecho.com and click “GET MY WIDGET”, paste the Permalink and customize the widget setting.

3. Click “Generate”, copy the code and paste into in your article, then publish.

Alternative: You can download our Chrome extension to generate and insert widget code in one click and no need to leave your draft page.

A Step-by-step Guidance

1. Copy the Permalink.

2. Visit www.0xecho.com or download our Chrome extension to generate widget code.

3. Paste the code into your article.

4. Publish and ta-da. This is the magic.

Why comment in place?

Web3 content creators need a user-friendly medium to interact with their audiences. That’s why we create this non-profit tool for you. Besides creating and sharing your articles in Twitter, Discord, or other Web2 centralized social platform, readers have the instant demand to express their opinions at where the content is created. And a comment, a tip, or even a like, might be the start of a new friendship or business corporation.

On top of that, our opinion is our intellectual asset. Neither you nor your readers need to worry about losing the data anymore, since all comments are permanently stored on Arweave (the best affordable decentralized storage solution). And there is no cost of users to login with their crypto wallet to leave comments a.k.a. 0 gas fee.

Who are we?

ECHO is the first decentralized social engagement protocol based on Arweave. Our goal is to provide the fundamental infrastructure of Web3 social by introducing the first comment widget that can be deployed on any Web3 website with permanent data storage, so that users can speak up for themselves in a decentralized, permissionless, and censorship-resistant environment. It is our conviction that every person deserves to be heard, and we strive to create the right tool to make that happen. “Long live our opinion”, as our slogan goes.

More importantly, as we are providing a multi-chain, multi-platform, and multi-disciplinary solution, ECHO will energize the social mobility in an aggregated manner to address the current social segregation issue in Web3. And our protocol-based data structure of social activities both on-chain and off-chain will be the cornerstone of the future Web3 social paradigm.

We are a team of three Web3 digital nomads. If you like what we are doing and want to give more suggestions, definitely reach out to us. We are developing more products for content creators on top of this widget, so please stay tuned. Let’s boost social engagements in Web3 together!

https://twitter.com/0x_ECHO

https://discord.com/invite/b6WF9njPze

https://mirror.xyz/0x25f4400Bb5AFa58784F418105EAC61A3cED811Df/Q2sv4KQAEDczP7SqwBy4JJ9e0AnaSSFmsquXagmviRM

https://embed.0xecho.com.ipns.page/?color-theme=light&desc=&has-h-padding=true&has-v-padding=true&modules=comment%2Clike%2Cdislike%2Ctip&receiver=0x25f4400Bb5AFa58784F418105EAC61A3cED811Df&target_uri=dapp%2Fmirror%2FJsRxbg6ICKknY-vJpbP_eCViRrmEO-suxqVQbUNwiK0&height=800&display=iframe

And because of this innovative and affordable data permanent storage framework, ECHO is able to fight to preserve every single person’s opinion on anything in the world.

To all content creators, DeFi traders, NFT collectors, DAO builders, and many many other substantial components in Web3 - our opinion is our spiritual asset, and we deserve to have a better tool to speak up, with the true right of the freedom of speech.

In this article we will introduce our observation of current issues with Web3 social engagement and how ECHO strives to tackle them down.

We Need Better Tooling

The following comment widgets have been existed for a good amount of time.

• https://disqus.com

• https://giscus.app/ (Github discussion)

• twikoo.js (Self hosted)

• https://utteranc.es/ (GitHub issue)

• https://github.com/gitalk/gitalk (GitHub issue)

However there are some obvious problems with these tools:

• The data does not belong to the person who made the comment or obtained it.

• Accounts in centralized services, like GitHub, may be banned due to geopolitics.

• Self-hosting on a server has substantial cost and technology barriers.

Therefore ECHO is designed to solve these issues with principles as follow:

• Each comment will be uploaded with signature of user.

• Wallet and data can’t be deleted or modified.

• It is an out-of-the-box solution.

Key Features

Decentralization

Decentralization consists of three aspects: decentralized authorization, decentralized data and decentralized front-ends.

Users sign into ECHO with a decentralized wallet. It means you can sign and upload data to Arweave with and without using a front-end page. The related SDK will be released as open source later.

Arweave is a decentralized solution for archiving data. We will provide multiple official gateways and open source our codebase. We also encourage the community to set up their own gateways. Any gateway will synchronize valid data uploaded by other gateways.

Our front-end code has been deployed to ipfs. People can use any ipns gateway to visit our widget.

Besides web3 products, we also encourage non-web3 or non-dweb products to use our widget.

Opinion Aggregation

ECHO uses target_uri to identify the comment target. We have designed a set of url schema to identify different objects. Users may comment on the same object, such as a NFT, on different websites and apps, but as long as the target_uri is the same, the corresponding comments will all be displayed.

The followings are some examples of schema:

dweb/ipfs/{cid} // ipfs page
dweb/ipns/{path} // ipns page
database/imdb/{imdb} //  movie
database/isbn/{isbn} // book
https://{path} // http url

Multi-chain Login and Tip

ECHO supports MetaMask (EVM chains) and Phantom (Solana). If user log in with MetaMask, we will retrieve and display reverse record and avatar of their ens or .bit.

The comment target of the following widget is https://0xecho.com.

Fee

The price to store data on Arweave is less than $2.5/1G at this point (2022-09-01), which is cheaper compared to annual fee of Amazon S3 in the long run. The data in ECHO is lightweight text-based. We use Arseeding to upload data to Arweave regularly.

Each user will get the first 200 uploads/day for free. These free uploads are able to cover most people’s daily use. You will feel at ease just like using Web2 apps, when you make comments or thumb-ups via ECHO.

Also, to avoid abuse, a wallet with non-zero balance is required.

Out-of-the-box Solution

The iframe embed widget is easy and hassle-free to get in our website.

• Modules are configurable.

• Theme color is configurable.

• DID to receive donations is configurable. (.bit and ens are supported)

“Tip” module only demo:

“Like” module only demo:

Why “ECHO”

When we comment on a thing, we call it an echo; when someone makes a response to the comment, maybe a thumb-up, it is also an echo.

In Shell and PHP, echo is also used as a command to output the strings that are passed to it as arguments.

The word “echo” presents voice, and also response. We want ECHO to record them all.

Our Slogan

Individual’s views are ignored in recorded history. However, History should not be just about the thing but also the thought. Our opinion is a part of things. Saving our views, emotions, likes and dislikes permanently equals capturing the moment forever.

With internet and blockchain, it is possible for experience and thoughts of our current era to reach far into future. That is, time fades, but views live on.

That’s why our slogan is Long live our opinion.

Feedback

ECHO is in beta, and will be continuously optimized and promoted. Please feel free to contact us and share with us your views and suggestions.

Website: https://0xecho.com

Twitter: https://twitter.com/0x_ECHO

Credits

• .bit Web3 identities for you and your community

• Planet Content publishing app based on IPFS

• Arseeding Lightweight Arweave data seed node

https://embed.0xecho.com.ipns.page/?color-theme=light&desc=&has-h-padding=true&has-v-padding=true&modules=comment%2Clike%2Cdislike%2Ctip&receiver=0x25f4400Bb5AFa58784F418105EAC61A3cED811Df&target_uri=dapp%2Fmirror%2FQ2sv4KQAEDczP7SqwBy4JJ9e0AnaSSFmsquXagmviRM&height=800&display=iframe