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        <title>Audience of One</title>
        <link>https://paragraph.com/@0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF</link>
        <description>Reflections on Media, Tech and Finance</description>
        <lastBuildDate>Tue, 13 Oct 2026 21:07:52 GMT</lastBuildDate>
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            <title><![CDATA[Ghost Town Mini App]]></title>
            <link>https://paragraph.com/@0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF/ghost-town-mini-app</link>
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            <pubDate>Wed, 28 Jan 2026 17:21:46 GMT</pubDate>
            <description><![CDATA[New Features and Changelog for Ghost Town]]></description>
            <content:encoded><![CDATA[<h3 id="h-new-features" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>New Features</strong></h3><p><strong>Full Following Scan (Pagination)</strong></p><ul><li><p>Previously only scanned the first 100 accounts you follow</p></li><li><p>Now scans ALL accounts using API pagination</p></li><li><p>Added loading message: "This may take a moment if you follow a lot of people..."</p></li></ul><p><strong>Pinned Post Fix</strong></p><ul><li><p>Fixed issue where pinned posts (which can be months old) were being treated as the user's most recent activity</p></li><li><p>Now sorts posts by timestamp to find the actual most recent post</p></li></ul><p><strong>Activity Indicator</strong></p><ul><li><p>Shows "Replied or recasted in last 3 days" badge for users who are still active but not posting original content</p></li></ul><h3 id="h-bug-fixes" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Bug Fixes</strong></h3><ul><li><p>Fixed profile link to open in Warpcast's main window (not new tab)<strong>Empty Cast Filtering</strong></p><ul><li><p><strong>Problem</strong>: Accounts with no fetchable cast text (showing as "") often have broken profiles that crash the SDK</p></li><li><p><strong>Solution</strong>: Now filters out accounts where <code>lastCast</code> is empty</p></li><li><p><strong>Exception</strong>: If the cast is an image/video only (has embeds but no text), it shows "[Media post]" instead of being filtered out</p></li></ul><h3 id="h-accurate-unfollow-count" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Accurate Unfollow Count</strong></h3><ul><li><p><strong>Problem</strong>: The completion screen said "Unfollowed X accounts" based on how many cards you clicked "Next" on - confusing since Next doesn't actually unfollow anyone</p></li><li><p><strong>Solution</strong>: Now compares your actual following count at scan start vs. completion</p><ul><li><p>Captures your following count when you hit "Start Cleanup"</p></li><li><p>Re-fetches your following count when you finish reviewing</p></li><li><p>Shows the real difference: "You unfollowed X accounts"</p></li><li><p>Shows "Calculating unfollows..." while fetching</p></li><li><p>If you didn't unfollow anyone, shows "Review complete!" instead</p></li></ul></li><li><p><strong>Share text updated</strong>: Only mentions unfollows if you actually unfollowed someone</p></li></ul></li></ul><h3 id="h-known-issues" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Known Issues</strong></h3><p><strong>Farcaster SDK viewProfile Bug</strong></p><ul><li><p>Certain accounts (e.g., @popfi) cause the Farcaster SDK to crash when attempting to view their profile</p></li><li><p>The SDK enters a corrupted state and all subsequent profile views fail</p></li><li><p><strong>Workaround</strong>: Skip these accounts using the "Next" button. If the app breaks, close and reopen it.</p></li><li><p>If anyone knows how to solve for these deleted accounts feel free to reach out</p></li></ul><hr><h2 id="h-why-cant-unfollow-be-a-button-in-the-mini-app" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0"><strong>Why Can't "Unfollow" Be a Button in the Mini App?</strong></h2><h3 id="h-the-technical-limitation" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>The Technical Limitation</strong></h3><p>Farcaster mini apps run inside an iframe sandbox within the Warpcast app. To perform <strong>write actions</strong> (like following, unfollowing, posting, or liking), an app needs a <strong>signer</strong> - a cryptographic key that proves the user has authorized the app to act on their behalf.</p><p>There are two ways to get a signer:</p><ol><li><p><strong>Signer UUID from Neynar</strong> - This requires a full authentication flow where the user explicitly grants your app permission to perform actions on their account. It's designed for full-fledged apps, not lightweight mini apps.</p></li><li><p><strong>Farcaster SDK Actions</strong> - The SDK provides actions like <code>viewProfile</code>, <code>openUrl</code>, <code>composeCast</code> etc. However, <strong>there is no </strong><code>unfollowUser</code><strong> action</strong> in the SDK. The SDK only exposes read operations and navigation - not social graph mutations.</p></li></ol><h3 id="h-why-this-design-choice-exists" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Why This Design Choice Exists</strong></h3><p>Farcaster intentionally restricts write actions in mini apps for security reasons:</p><ul><li><p>Prevents malicious apps from mass-unfollowing or spamming on behalf of users</p></li><li><p>Keeps the trust model simple - users know mini apps can't modify their account</p></li><li><p>Write actions should be explicit and visible in the main Warpcast UI</p></li></ul><h3 id="h-our-solution-view-profile-manual-unfollow" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Our Solution: View Profile → Manual Unfollow</strong></h3><p>Since we can't programmatically unfollow, we use <code>sdk.actions.viewProfile({ fid })</code> to:</p><ol><li><p>Navigate the main Warpcast window to the user's profile</p></li><li><p>Keep the mini app open in the sidebar</p></li><li><p>Let the user manually tap the "Unfollow" button on the profile</p></li></ol><p>This is the best UX we can achieve within the platform's constraints. The user still gets the value of <strong>discovering</strong> inactive accounts - they just have to tap one extra button to actually unfollow.</p><hr><h2 id="h-future-improvements-if-farcaster-adds-support" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0"><strong>Future Improvements (If Farcaster Adds Support)</strong></h2><p>If Farcaster ever adds <code>sdk.actions.unfollowUser()</code> to the mini app SDK, we could:</p><ul><li><p>Add a direct "Unfollow" button that works inline</p></li><li><p>Re-enable bulk unfollow functionality</p></li><li><p>Make the whole flow much faster</p></li></ul><p>Until then, the current "View Profile → Unfollow → Next" flow is the best we can do.</p>]]></content:encoded>
            <author>0xc578958dd1880cf00bffbb7feb9c28cbbbcad3bf@newsletter.paragraph.com (Audience of One)</author>
            <category>miniapp</category>
            <category>developer</category>
            <category>farcaster</category>
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            <title><![CDATA[The New Luddite]]></title>
            <link>https://paragraph.com/@0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF/the-new-luddite</link>
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            <pubDate>Wed, 30 Jul 2025 23:04:54 GMT</pubDate>
            <description><![CDATA[We don’t lack tech, we lack filters. The New Luddite isn’t anti-tech, they’re pro-agency, building with intent over distraction.]]></description>
            <content:encoded><![CDATA[<p><strong>We don’t lack tools. We lack filters, boundaries, and meaningful defaults.</strong><br>This idea has been kicking around in my head since FarCon NYC.</p><p>Lately, I’ve felt an overwhelming sense of opportunity, masked by the distraction of constant newness in AI and tech. It’s made me more sympathetic to the original Luddite movements. Not because I reject technology, but because I understand how easy it is to become paralyzed by abundance. The Luddites weren’t anti-progress; they were reacting to systems that moved faster than their ability to adapt. I get that now. When everything is possible, choosing becomes exhausting. And when you can’t choose, you don’t build.</p><p>The problem isn’t that we have too much tech. It’s that we don’t have enough clarity around how to use it. We don’t lack options. We lack filters. We need better systems to help us stay focused, make meaningful choices, and do the kind of work that matters.</p><p>I used to be obsessed with the idea of <strong>Maker’s Time</strong>, the belief that creativity needs uninterrupted space. One meeting in the middle of your day can ruin your momentum. Try being creative in the hour before a meeting. You’re not in flow, you’re in limbo. And after the meeting? Good luck. That loss of rhythm is expensive. With AI now compressing weeks of work into hours, the cost of that lost leverage is only growing.</p><p>That’s why I’ve started filtering more aggressively. I’ve removed tools and habits that distract from momentum. Swapping out traditional social media like Instagram and Facebook for builder-focused platforms like <strong>Farcaster</strong> has been one of the most important shifts. Strategic social feels like a co-working space for the internet. Status social feels more like a runway show. One is aligned. One is performative.</p><p>We’re at a turning point. The most successful people won’t be the most connected. They’ll be the most aligned. They’ll be the ones who act on their interests without waiting for permission or validation. AI is dissolving old bottlenecks, but the noise remains. How many companies still won’t get built? Not because the tools don’t exist, but because the signal gets drowned in the feed.</p><p>I’m not writing this because I have answers. I’m writing it because I know I’m missing things. FarCon amplified that for me. The most exciting part of this network isn’t the tech. It’s the people. Future cofounders are already in conversation here. That kind of intentional design matters.</p><p>One of my favorite builders, <strong>Db from Intori</strong>, said it best:</p><blockquote><p>“Social media has become anti-social.”</p></blockquote><p>It’s not about connection anymore. It’s about flexing. And that shift shapes what gets built and who gets seen. When was the last time you posted something because it felt expected? And when was the last time you shared something that felt creatively true? What was the difference in how you felt afterward?</p><p>Here are a few of the filters that have helped me lately:</p><ul><li><p>I got rid of my TV. Not because I don’t watch anything, but because it nudges me out of passive consumption and back into my environment.</p></li><li><p>I prioritize reading. Both trashy fiction for fun and new releases from <strong>Striped Press</strong> to stretch my thinking.</p></li><li><p>I track which spaces make me feel focused and energized, and I structure my weeks around spending more time in them.</p></li></ul><p><strong>So what is a New Luddite?</strong><br>It’s not someone who fears technology. It’s someone who respects their attention.<br>Someone who chooses alignment over influence.<br>Someone who builds on purpose.</p><p>And increasingly, I’m seeing more of those people here on Farcaster. Respecting your attention isn’t about app blockers or productivity hacks. It’s about knowing yourself and making choices that feel out of step with the world’s distractions but fully aligned with your curiosity.</p>]]></content:encoded>
            <author>0xc578958dd1880cf00bffbb7feb9c28cbbbcad3bf@newsletter.paragraph.com (Audience of One)</author>
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            <title><![CDATA[FAFO: Aerodrome Edition]]></title>
            <link>https://paragraph.com/@0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF/fafo-aerodrome-edition</link>
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            <pubDate>Mon, 16 Jun 2025 02:45:07 GMT</pubDate>
            <description><![CDATA[Using Aerodrome to earn daily rewards and build long-term exposure. Not advice, just sharing what’s working for me so far.]]></description>
            <content:encoded><![CDATA[<p>Aerodrome is a decentralized exchange built on Base, designed to incentivize liquidity through high emissions and ve-token mechanics. It’s part of a broader push to bootstrap onchain activity in the Base ecosystem by rewarding early participants. Like many protocols in their early phase, the opportunity comes with high yield and high volatility.</p><p>As with everything in the FAFO Series, none of this is financial advice. It’s a reflection on my own experience, what I’m doing, why I’m doing it, and what I would have found useful when I was starting out. If the paragraph above makes zero sense to you, that doesn’t mean you should walk away. I’m still figuring out all that Aerodrome offers. But even without knowing everything, I’ve found value in simply getting started, learning by doing, and paying attention to their evolving incentive programs.</p><p>Aerodrome has actually become part of my daily routine. I wake up, make my claims, and vote with my locks to earn other tokens and increase the APY on the pool, which yields more $AERO. My thinking is this: if you believe in Base, then it makes sense that Aerodrome will continue to grow over the next four to six years as crypto regulation ramps up. Over the past year, I’ve started to understand how I can get the flywheel working in my favor.</p><p>One of the key mechanics is something called the "Flight School Bonus" during each epoch. That just means a weekly time window. If you create a lock of 2500 $AERO or more during an epoch, you get an additional 4-year lock. It’s essentially a bonus veNFT that you can vote with or deposit into a relay. I’m now approaching my second 2500 $AERO deposit, and it’s becoming clear how this can start to compound over time.</p><p>But let’s back up. What is a lock, how long can it be, and why would you do it?</p><p>A lock can vary in length, but a full 4-year lock gives you the most voting power. The more voting power you have, the more influence you have over APYs on liquidity pairings and the more voting rewards you receive weekly. Personally, I keep my Flight School bonus in the veAERO Maxi Relay. That means I don’t have to vote. It auto-compounds and generates $AERO for me each week. My other lock I use to vote for $VEIL, which has been offering around 100 percent APY paid in $AERO.</p><p>Right now, I’m consistently staked in two pools: $TN100X and $VEIL. Both have been offering average APYs over 100 percent. At the time of writing, $TN100X is at 188 percent and $VEIL is at 125 percent, both up from last week. The third pool I rotate in and out of is the $AERO-USDC pair. When I’m still building toward the 2500 $AERO threshold for a new lock, this pool helps me earn around 30 percent APY and accumulate more $AERO, especially when its price drops relative to USDC.</p><p>This past week, I felt some momentum building for $AERO. Since I already qualified for the Flight School bonus and didn’t want to get clipped by impermanent loss if the price moved up (which it did), I unstaked that pair. Once I’ve made my new lock deposit, I’ll go back to the $AERO-USDC pool to start accruing for a third lock.</p><p>I don’t know if $AERO will be successful years from now, but I’ve reached the point where I’m comfortable being wrong. If I can accumulate a few more locks by the end of this year, I’ll be curious to see when the compounding effect really starts to accelerate.</p>]]></content:encoded>
            <author>0xc578958dd1880cf00bffbb7feb9c28cbbbcad3bf@newsletter.paragraph.com (Audience of One)</author>
        </item>
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            <title><![CDATA[The Trial Run That Worked]]></title>
            <link>https://paragraph.com/@0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF/the-trial-run-that-worked</link>
            <guid>Sm2EUP3weHkzF9z46j9B</guid>
            <pubDate>Mon, 02 Jun 2025 02:19:12 GMT</pubDate>
            <description><![CDATA[Gave my first free consult this week. Walked away with clarity on the clients I want and the conversations that matter most.]]></description>
            <content:encoded><![CDATA[<p>One of the pieces of advice I got while at FarCon regarding my new business was to give away the services for free to a few people in my circle. This was already part of my plan, but it was nice to get some affirmation behind it. In a referral-focused space, strong relationships will be key for customer discovery.</p><p>My apartment building has a conference room I can book ahead of time, and I met with my first client there this week. I guess I feel a little less worried now about the fact that my home address is also my business address.</p><p>Ahead of our meeting, I gave him some prep work. This was to make sure we had talking points ready, but more importantly, it was a way to gauge how serious he was about wanting to learn something new.</p><p>I know I’m looking for high-agency clients. People who can learn and research on their own are exactly the kind of people I want to work with. Not only did he show up with his prep done, but he took notes throughout as well.</p><p>One of my concerns coming into the first consultation was whether I’d have enough to talk about to fill an hour-long session. I realized early in the conversation that this was a foolish thought. People want to talk about their plans, their strategy, and their goals. Helping them define those and make them feel tangible isn't a hard conversation to have. Listen, ask good questions, and repeat.</p><p>What I’m walking away with from this client experience is a better understanding of the types of conversations I’ll be focusing on. Traditional finance education. Crypto and decentralized social education, which Farcaster makes much easier to explain and show. And maybe the most surprising one of all, helping people identify what they’re actually striving for.</p><p>What signals do you look for in someone worth investing your time into?</p>]]></content:encoded>
            <author>0xc578958dd1880cf00bffbb7feb9c28cbbbcad3bf@newsletter.paragraph.com (Audience of One)</author>
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            <title><![CDATA[Risk is a Muscle]]></title>
            <link>https://paragraph.com/@0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF/risk-is-a-muscle</link>
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            <pubDate>Mon, 26 May 2025 16:52:56 GMT</pubDate>
            <description><![CDATA[Starting a business taught me this: risk is a muscle, not a moment. Most people don’t need a plan, they need permission to try.]]></description>
            <content:encoded><![CDATA[<p>One of the parts of creating a business that I’m enjoying the most is how many hypothetical “what ifs” I’ve been able to let go of.</p><p>I used to ask myself, what if it’s not successful? The answer now feels simple: who cares? The older I get, the more willing I am to try, to take risks, or even explore without a clear plan. Maybe for the first time in my life.</p><p>We often tell young people to take risks while they’re still early in life and have less to lose. I don’t disagree with that. In fact, I’ve been thinking about how I might encourage my friends’ kids to take more meaningful risks than I did in my teens and twenties.</p><p>But what I’ve learned recently is that risk-taking feels more like a muscle than a moment. The more I practice it, the more natural it becomes. That feels like a skill, just like creativity. The two easiest personal examples of risk for me have been teaching myself to trade options and pushing myself out of my introverted state to build a stronger local network.</p><p>What also intrigues me about risk is how much it varies from person to person, even among those with experience. This leads me to believe that while experience is important, it’s not the only factor that leads to better decisions or projections.</p><p>This has led me to ask: what makes some people more willing to take calculated risks than others? What’s the actual difference between people who act on intuition and those who don’t?</p><p>I used to think this was mostly about agency, and to a degree, it is. But the more I think about it, agency feels too broad. The real gap I keep seeing is confidence in navigating ambiguity. And that’s what I want Incipient Strategies to help solve.</p><p>At its core, Incipient Strategies is about helping others build the life they want, especially people who feel stuck because they’re “past school” and may believe they’ve missed the on-ramps traditional education was supposed to provide.</p><p>When I talk to close friends and others in my circle about what holds them back, I’ve noticed many of them can’t quite articulate the hesitation they feel. I think a missing piece in the entrepreneurial space is the kind of delusional encouragement that pushes people to keep going. To remind them their idea isn’t crazy. That there’s always a real place to begin turning a vision into reality.</p><p>The simplest way I’ve started to see it is this: many people are focusing on the work, rather than discovering the obsession.</p><p>Most people I know never really learned how to keep educating themselves after school ended. School teaches us to memorize, to test, to perform. But rarely to question, adapt, or teach ourselves.</p><p>It also skips the real-life stuff. How to talk about money. How to make decisions under uncertainty. How to understand financial risk. And when you can’t talk about money, you can’t talk about freedom. That’s part of what pushed me to start Incipient Strategies. I want to help close that gap.</p>]]></content:encoded>
            <author>0xc578958dd1880cf00bffbb7feb9c28cbbbcad3bf@newsletter.paragraph.com (Audience of One)</author>
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            <title><![CDATA[Fuck Around & Find Out: The Leap]]></title>
            <link>https://paragraph.com/@0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF/fuck-around-and-find-out-the-leap</link>
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            <pubDate>Sun, 18 May 2025 23:35:35 GMT</pubDate>
            <description><![CDATA[Feeling the pull to leap into the unknown, I’ve started asking: why not me? Farcaster is full of people doing just that.]]></description>
            <content:encoded><![CDATA[<p>The past week I’ve continued making personal outreach calls to Farcaster users. I’m not exactly sure when I got over my hesitation with cold calls outside of work, but lately I’ve been more drawn to understanding how people grow comfortable in the lives they’ve built for themselves.</p><p>Part of that comes from a growing realization: I don’t live what many in my circle would call a “normal” life. And I still wrestle with the opportunities I might find or create for myself in the years ahead. It’s getting harder to ignore the urge to just fuck around and find out.</p><p>Lately I’ve been obsessing over what I’m truly capable of. And honestly, why not me? Why can’t I be a VC? Why not build a successful company? Why not write a book? Why do I have to work the way I was raised to believe was the only option?</p><p>In the past two weeks, nearly every conversation I’ve had with friends, Farcasters, even strangers on the golf course has ended the same way: so why not take the leap?</p><p>I think I tricked myself into believing I already did by forming an LLC and setting up early events and consulting infrastructure. And sure, that is progress. But it’s safe progress.</p><p>One person I spoke with this week said their best work happened when they leapt into the unknown with no plan, just momentum and inspiration. That stuck with me. A theme that’s been running through these recent reflections is what makes someone take the leap? And why does it feel like there’s such a high concentration of those people here on Farcaster?</p><p>Curiosity brought many of us here. But the willingness to live in ambiguity, to create, to try weird things and share them publicly, that seems to be growing.</p><p>One of the best pieces of advice I’ve ever received came from an old Market Leader:</p><blockquote><p>“Pay attention when you realize you're part of something great. It will eventually get broken up and the talent will spread. Ask yourself: have you learned everything you can from the people around you before that happens?”</p></blockquote><p>I used to only think of that in the context of work. But Farcaster is showing me it applies to so much more. Here's to another week of reaching out and connecting with more of the people who have found their way to this cozy corner of the internet. I certainly haven’t learned all I can from those who are here.</p><p>To those of you who have recently made time to talk with me, thank you.</p>]]></content:encoded>
            <author>0xc578958dd1880cf00bffbb7feb9c28cbbbcad3bf@newsletter.paragraph.com (Audience of One)</author>
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            <title><![CDATA[When Confidence Catches Up]]></title>
            <link>https://paragraph.com/@0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF/when-confidence-catches-up</link>
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            <pubDate>Sun, 11 May 2025 20:27:01 GMT</pubDate>
            <description><![CDATA[Started my LLC, found clarity, and began believing in myself the way others already did. This month, I finally followed through.]]></description>
            <content:encoded><![CDATA[<p>I used to think confidence came before action. Turns out, it usually shows up later, after everyone else sees it in you first.</p><p>This wasn’t the post I planned to write this week, but the theme of follow-through has been gnawing at me for days. It doesn’t feel like residual FarCon glow. It feels like a real shift in how I’m starting to see myself within the community I’m actively working to be part of.</p><p>April was packed with big events and life logistics. My parents visited. Taxes were due. I had to find a new apartment, move, and then fly to FarCon. It left me in a reactive state, more focused on keeping up than building momentum.</p><p>But coming home to a quiet May with no travel or visitors, something clicked. I had space to act.</p><p>And I did. I got off the sidelines, formed my first LLC, applied for an EIN, and set up business bank accounts. I’m even seeding it with part of my tax refund... once it arrives. But what’s surprised me most isn’t the paperwork. It’s how these steps have changed the way I see myself.</p><p>For the last few years, “what I do” has been hard to explain, and honestly, one of my least favorite questions. Now, I’m less interested in titles and more focused on direction. What people are working toward. Whether they follow through. And what’s getting in their way.</p><p>There’s a growing space of the unknown in my life, and strangely, it’s energizing. I don’t know if my consulting and financial education work will succeed long-term, but I do know how it feels to have friends and acquaintances refer clients and ask how to sign up.</p><p>What’s really settled in is this: I want to create positive change for the community I live in. I want to add value to the lives of others, both financially and with purpose. In the short term, that looks like hosting dinners at the local nonprofit I discovered last night, organizing a crypto-focused golf tournament at my neighborhood course, and throwing an event at the local wine shop to onboard more people onchain.</p><p>For a long time, I struggled to feel part of the places I lived. It’s a big reason I’ve moved around so much. But now, the confidence and energy I feel aren’t just about building a business. They’re rooted in the realization that the life I’ve been seeking is one I’m capable of creating, and already am.</p><p>With space to act, and momentum growing, life seems to be coming together.</p><br>]]></content:encoded>
            <author>0xc578958dd1880cf00bffbb7feb9c28cbbbcad3bf@newsletter.paragraph.com (Audience of One)</author>
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            <title><![CDATA[FarConNYC 2025 Reflections]]></title>
            <link>https://paragraph.com/@0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF/farconnyc-2025-reflections</link>
            <guid>zKF3Qopou5nTu9e9tv6C</guid>
            <pubDate>Sun, 04 May 2025 17:40:01 GMT</pubDate>
            <description><![CDATA[FarCon NYC helped me find clarity, momentum, and finally launch what I’d been putting off for months. Some reflections from the week]]></description>
            <content:encoded><![CDATA[<p>After committing to writing more regularly, especially in longer form, I signed up for First Draft while away at FarCon NYC this week. I often begin pieces with energy, only to lose momentum when something interrupts the flow. This writing program is my way of staying accountable and actually finishing.</p><p>I’ll admit, I was a little nervous flying into New York. Not because the city is unfamiliar; I lived here for a few years in my 30s. But in the past, I’ve left large-scale events here feeling like I hadn’t gotten much out of them. Maybe it’s confidence, or maybe it’s clarity, but this trip felt different from the moment I landed. I had a purpose.</p><p>When I went to ETHDenver last year, it felt chaotic. The chains I spoke with had no interest in Media &amp; Entertainment. Most people seemed more eager to pitch than to learn. Then came Nounstown LA. It was smaller, more focused. I hosted panels, supported others, felt seen, and that experience stuck with me. It made me want something bigger, with more diversity, but the same sense of connection.</p><p>When I applied to Summit Day, I assumed I wouldn’t get in. Time passed. No word. Then suddenly, I was accepted. I minted my pass and immediately started planning. My goal for the trip was simple: connect with the builders behind the apps I use, learn from people who inspire me, and help others see what's possible when animation meets crypto.</p><p>The conversations I had this week gave me real confidence that I’m exactly where I’m supposed to be. More than that, they reinforced my belief in the importance of showing up, asking questions, and sharing what you’re building, even if you don’t have all the answers yet.</p><p>Looking back, the week naturally split into two chapters: pre-Summit Day and post-Summit Day. Past experience has taught me not to overbook myself, so I was intentional about leaving space between 121s and avoided event overload. Those gaps made the trip more productive. I assumed most of my meetings would run 20 to 30 minutes, but every single one went over an hour. People wanted to share, learn, and listen. I walked away from each conversation more motivated to adjust how I’m taking action.</p><p>Even the happy hours felt different. Casual bar conversations turned into deep dives on projects, priorities, and purpose. By the time Summit Day arrived, I was grateful not to be relying on that one event to meet everyone. It gave me room to focus on the moments that mattered.</p><p>I had applied to the speaker series and was especially curious about the presenters, many of whom I had followed online but never met. Two talks stood out in particular: Jihad’s and Tayyab’s.</p><p>Jihad’s call to action about measuring your impact as a founder through the agency you create completely reframed how I think about presenting my own business. Tayyab’s breakdown of how the direction of acceleration shapes outcomes hit just as hard. His talk carried a quiet reminder: show me the incentive and I’ll show you the outcome. It stuck with me.</p><p>If anything, the speaker series left me more motivated to get on stage at the next FarCon.</p><p>If we crossed paths this past week, thank you. I wasn’t sure what to expect going into FarCon NYC. But it doesn’t feel like a coincidence that after procrastinating for months about starting my business, I finally followed through the day I got home.</p>]]></content:encoded>
            <author>0xc578958dd1880cf00bffbb7feb9c28cbbbcad3bf@newsletter.paragraph.com (Audience of One)</author>
            <category>farcon</category>
            <category>farconnyc</category>
            <category>firstdraftclub</category>
            <category>firstdraft</category>
            <enclosure url="https://storage.googleapis.com/papyrus_images/e3cbfaed717975f6a6605625733cec9d.jpg" length="0" type="image/jpg"/>
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            <title><![CDATA[The Character Effect]]></title>
            <link>https://paragraph.com/@0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF/the-character-effect</link>
            <guid>tyoHgmnFr8gNnknpD2GS</guid>
            <pubDate>Wed, 14 Feb 2024 16:57:32 GMT</pubDate>
            <description><![CDATA[Why we are seeing a growing focus on character development for brands and games vs the standard outreach methods of blogs, email, and on most notably commercials.]]></description>
            <content:encoded><![CDATA[<p>There is a growing focus on character development IP for brands and games vs the standard outreach methods blogs, ads, email, and on most notably commercials. People's emotional attachment to a character can drive clicks and conversion at higher rates while increasing the possibility of viral content. Developing reels and character shorts creates the opportunity to address seasonal events, holidays and leverage content created as GIFs to increase public presence. Advertisements have a chance to enter the realm of content permanency and embed themselves in culture.</p><div data-type="zora" embedid="zora:0xd5a78c4830946f1dd5ea807cd56a916849b818af/23" referral="0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF">
    <div style="text-align:center;"><img src="https://zora.co/api/thumbnail/7777777/0xd5a78c4830946f1dd5ea807cd56a916849b818af/23" class="zora-embed"></div>
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    " href="https://zora.co/collect/zora:0xd5a78c4830946f1dd5ea807cd56a916849b818af/23?referrer=0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF">
    Collect NFT
        </a>
      </div></div><p>According to a<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.bloomberg.com/news/articles/2021-11-17/gen-z-has-360-billion-to-spend-trick-is-getting-them-to-buy"> <u>Bloomberg report</u></a> in November of 2021, GenZ had an estimated ~360 Billion in spending power, a report from<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://forbusiness.snapchat.com/blog/unlock-gen-z-spending-power#:~:text=Globally%2C%20Gen%20Z%20commands%20over,per%20consumer%20of%20US%248%2C894."> <u>SnapChat Business</u></a> estimated their spending power had grown to ~450 Billion in 2023. As their spending power grows it isn't a coincidence to see brands investing in animated and anime based advertisement strategies. We have also seen recent changes to Google ad policy allowing the advertisement of crypto ETFs, and Coinbase consistently improving global commerce options. Combined these have the potential to reshape the demographics of spending power and dramatically shift the way we think about advertising and engagement.</p><p style="text-align: center"><code>Almost two-thirds of the anime-watching Gen Z audience say they emotionally connect better with anime than they do with traditional media due to the types of storylines and characters present- </code><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.polygon.com/c/2024/1/22/24034466/anime-viewer-survey-research">Polygon</a></p><p>Animation allows for the testing of multiple themes, styles, settings and formats while providing valuable data. Ultimately animation allows for a creative narrative that is likely to foster a deeper emotional connection with audiences. For brands, game studios, or even upcoming films, character based accounts are a clear way to cater towards a growing consumer base. How many brands could you see benefiting from having a consistent character like<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.instagram.com/meetquack/"> <u>MeetQuack</u></a> from <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.polygon.com/c/2024/1/22/24034466/anime-viewer-survey-research">Atrium Animation</a>? How would you see Bored Ape Yacht Club if Curtis was regularly coming across your feed? A short animated anthology of Stranger Things ahead of a release? M&amp;Ms could completely replace their ads with character content. An Azuki series of animated clips and reels bringing the world to life. Looking at what Claynosaurz have done is a great example of a team that is leveraging their strengths. Looking at doodles, they saw a need and purchased Goldenwolf to have in house animation that has resulted in a tailored social profile rooted in character. Nike has historically done an exceptional job with narrative based advertisements, but with the growing accessibility of animation, more brands will be looking to capture similar emotional sentiment.</p><p>Smaller animation studios are rising in prominence as major studios are locked into large budget animations. Feature length films are able to be made with the help of growing technology, a decentralized studio team, and focusing on consistent content to grow an audience while a film is built in public. Be sure to follow updates at <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="http://nouns.movie"><u>nouns.movie</u></a> for an example of what is possible. An animation studio offers consistency and allows for a marketing team to have a cadence to plan campaigns. A studio with the familiarity of "meme culture" is likely to provide added value. Animated content often can become part of internet culture, an ad or reel that becomes a meme can benefit from "evergreen" proliferation. This type of long term engagement and connection is harder to achieve without animation. A MeetQuack reel recently broke into the top 20 reels of all time, what brand, business or project wouldn’t want that type of exposure?</p><div data-type="twitter" tweetid="1756831165858689511"> 
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              <a target="_blank" href="https://twitter.com/MKBHD" class="twitter-displayname">Marques Brownlee</a>
              <p><a target="_blank" href="https://twitter.com/MKBHD" class="twitter-username">@MKBHD</a></p>
    
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      Super high production value<br>Celebrity appearance<br>Witty joke<br>Another celebrity appearance<br><br>... wait what was that a commercial for again? I already forgot
      
      
       
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          <a target="_blank" href="https://twitter.com/MKBHD/status/1756831165858689511"><p>7:02 PM • Feb 11, 2024</p></a>
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  </div><p>Brands that embrace a consistent character content model for socials and marketing will benefit from increased data points over a standard single commercial. Animated marketing content can help identify trends in consumer engagement allowing brands to tailor their strategies during key seasonal peaks. Posting twice a week for a year would allow you to generate data on preferred holidays, settings, with over 100 chances to have content become a viral ad. Most ads feel new once and then suffer from an effect of diminishing returns. I believe we are on the cusp of a large shift in advertising as AR / VR become common, and animation will be at the forefront.&nbsp;</p><p></p><p></p>]]></content:encoded>
            <author>0xc578958dd1880cf00bffbb7feb9c28cbbbcad3bf@newsletter.paragraph.com (Audience of One)</author>
            <category>branding</category>
            <category>animation</category>
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            <title><![CDATA[A Look Inside the World of RedRum]]></title>
            <link>https://paragraph.com/@0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF/inside-the-world-of-redrum</link>
            <guid>xcuZWxmMcIxgouuCNlsX</guid>
            <pubDate>Thu, 08 Feb 2024 15:33:56 GMT</pubDate>
            <description><![CDATA[Explore RedRum's digital art journey, where AI meets surrealism, in the first 1155Tech Artist Spotlight]]></description>
            <content:encoded><![CDATA[<p>As part of <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://1155.Tech">1155Tech</a>'s Artist Spotlights I had the chance to get to know RedRum, his work, and his inspirations a little bit better. Read through our written interview below.<br><br>Redrum is an Italian digital artist who started creating digital art in June 2022 when AI tools combined with his previous software knowledge unlocked a new ability of expression. His art, often featuring surrealistic scenes in red hues, is inspired by various sources including films, literature, music, manga, and mythology.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><a href="https://foundation.app/@RedruMxNFT/r3d-a097/11" target="_blank" rel="noopener noreferrer nofollow ugc" style="cursor: pointer;"><img src="https://storage.googleapis.com/papyrus_images/264c22d6dfc1ee4d7cca57b9c7d5ac03.jpg" class="image-node embed"></a><figcaption htmlattributes="[object Object]" class="">The World is Gone</figcaption></figure><p><strong>Anaroth:&nbsp;</strong>How has technological advancement over the last year and a half allowed you to express your artistic intent better? Or, do you find yourself wishing for the early days of AI tools?<br><br><strong>Redrum:&nbsp;</strong>The latest technological advances in AI have given me the opportunity to make my artistic thinking tangible in an increasingly faithful way. I certainly hope that the evolution of the technology continues so I can continue to create a more realistic reflection of the ideas born within my mind. If the earlier versions of software unlocked my ability to create the current and future versions will help me refine.<br><br><strong>Anaroth:&nbsp;</strong>How do you distinguish the right moment of inspiration to act on? What has the consistency of your thoughts, ideas, and preferences taught you about honing in on key moments and how to recognize them?<br><br><strong>Redrum:&nbsp;</strong>It has been an effort to focus on the feelings I have that become more like a need to tell something. I’ve gotten better at recognizing that moment and feeling, but also separating it from the sharing of the work. Just because I have the feeling or need to create, doesn’t mean I have the need to share. I think that is why in the end most of the works I create I archive with the anticipation of releasing them when the moment is right. The creation and the release of the work are different acts for me.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><a href="https://superrare.com/0xbc0f38c9a3fe63d621b8dce10c7e3500ecc5353d/my-way-1" target="_blank" rel="noopener noreferrer nofollow ugc" style="cursor: pointer;"><img src="https://storage.googleapis.com/papyrus_images/586c33645ea8b0d5e1d3cce660c9f189.jpg" class="image-node embed"></a><figcaption htmlattributes="[object Object]" class="">My Way</figcaption></figure><p><strong>Anaroth:&nbsp;</strong>What do you wish AI tools could let you accomplish with your art? How do you think that would change the way your work is viewed?<br><br><strong>Redrum:</strong>&nbsp;I don’t think it is just the AI tolls that will improve but my ability to work in collaboration with the tools as well. I see how my prompt creation has become more refined, but at the moment I am succeeding for what are “simpler” scenes. When I think about the further advancement of AI tools I know I will be able to get closer to making the out the exact image that is displayed in my mind. I look forward to the day that the world gets to see my scenes in their complicated and intricate detail as I do.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><a href="https://superrare.com/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/when-red-called-me-43552" target="_blank" rel="noopener noreferrer nofollow ugc" style="cursor: pointer;"><img src="https://storage.googleapis.com/papyrus_images/8ec565c1211a2644d3cc3f390e390976.jpg" class="image-node embed"></a><figcaption htmlattributes="[object Object]" class="">When Red Called Me</figcaption></figure><p><strong>Anaroth:&nbsp;</strong>How have your relationships with other artists grown in the past year and a half and what impact has it had on your work?<br><br><strong>Redrum:&nbsp;</strong>My relationships with artists, collectors and builders is one of the things I appreciate most about this space and time in my life. The relationship with artists specifically is something fundamental in my journey of artistic and personal growth. In an environment that can feel niche, being able to see others constantly pushing and creating serves as a great source of inspiration and drive to continue to learn and perfect my craft.<br><br><strong>Anaroth:</strong>&nbsp;Have you had a moment that brought you close to giving up? How do you fight back against doubt and disbelief?<br><br><strong>Redrum:&nbsp;</strong>The artist’s life is one based on a kind of continuous uncertainty, you have to find the right balance and then never waver because a presence and consistency is valued. Have there been ups and downs? Of course, but the idea of quitting has never occurred to me. I have found that the events that happen to me end up breathing life into my works.</p><hr><p>RedRum was part of the genesis collection of artists on <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://1155.tech">1155Tech</a>. Collect their&nbsp;<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://1155.tech/market/13">key</a>&nbsp;and earn royalties on all future transactions of the piece.<br><br>For more information about artists involved with 1155Tech check out the platform, tune in to our spaces on X for artist interviews, and join the Discord&nbsp;<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://discord.gg/ASP2w4jcDk">here</a></p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><a href="https://1155.tech/market/13" target="_blank" rel="noopener noreferrer nofollow ugc" style="cursor: pointer;"><img src="https://storage.googleapis.com/papyrus_images/5b7143a6a7c8783aaf38f58fc383fd53.jpg" class="image-node embed"></a><figcaption htmlattributes="[object Object]" class="">Coming for Your Planet</figcaption></figure><p></p>]]></content:encoded>
            <author>0xc578958dd1880cf00bffbb7feb9c28cbbbcad3bf@newsletter.paragraph.com (Audience of One)</author>
            <category>1155tech</category>
            <category>redrum</category>
            <category>artist spotlight</category>
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            <title><![CDATA[The Growing Relevance of Onchain Media]]></title>
            <link>https://paragraph.com/@0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF/onchain-relevance</link>
            <guid>ZbejxhQFchn0izBe1D8W</guid>
            <pubDate>Thu, 08 Feb 2024 00:36:44 GMT</pubDate>
            <description><![CDATA[The blockchain isn't integrated with the social networks we use daily, and that's hindered the stickiness of onchain content and media.]]></description>
            <content:encoded><![CDATA[<p>The blockchain isn't integrated with the social networks we use daily, and that's hindered the stickiness of onchain content and media. It is also likely that the walled garden approach of the largest platforms will be a key part of their eventual fall. Relevant social discourse requires the ability to discuss and engage in app. Not just content on a single platform, but all content.</p><div data-type="zora" embedid="zora:0xd5a78c4830946f1dd5ea807cd56a916849b818af/21" referral="0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF">
    <div style="text-align:center;"><img src="https://zora.co/api/thumbnail/7777777/0xd5a78c4830946f1dd5ea807cd56a916849b818af/21" class="zora-embed"></div>
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    " href="https://zora.co/collect/zora:0xd5a78c4830946f1dd5ea807cd56a916849b818af/21?referrer=0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF">
    Collect NFT
        </a>
      </div></div><p>The negative impact of outside links has hit a breaking point, and it comes at a moment where Farcaster and Warpcast are providing an alternative.  </p><p>But why will people care about content ownership? We don't really...not yet, but there is an inevitable digital rights battle that will focus a lot of attention on exactly this point. Many of us have bought a movie from Apple, Amazon etc, and we just assume it is ours. In reality we are renting them, and at any moment they can revoke access. Is it absurd to think that everything would be available only via streaming that you would need to subscribe to?<br><br>When this eventually happens it will be a strong signal around the importance of content ownership. Not just for film, animation, media etc, but for content as a whole. </p><p>A concern I've heard involves audience transfer to platforms like Warpcast. Yet, the Farcaster protocol ensures that regardless of what future client emerges, all your audience, analytics, and content will carry over. History has shown there will always be another app, but with Farcaster it provides a opportunity for you to have continuity into the future even among separate clients. The same way you always have your email even if you change what app / mail client you use to view it. Imagine starting from zero each time you switched mail clients. Why do we accept it from social media?</p><div data-type="twitter" tweetid="1755269731739930705"> 
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              <a target="_blank" href="https://twitter.com/a16zcrypto" class="twitter-displayname">a16z crypto</a>
              <p><a target="_blank" href="https://twitter.com/a16zcrypto" class="twitter-username">@a16zcrypto</a></p>
    
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      Don't learn the lesson of the attract-extract cycle the hard way.<br><br>Learn it the easy way by picking up a copy of Read Write Own.<br><br><a class="twitter-content-link" href="https://twitter.com/cdixon" target="_blank">@cdixon</a> <br><a class="twitter-content-link" href="https://twitter.com/rhhackett" target="_blank">@rhhackett</a> 
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          <a target="_blank" href="https://twitter.com/a16zcrypto/status/1755269731739930705"><p>11:38 AM • Feb 7, 2024</p></a>
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  </div><p>Most people aren't concerned with being censored, they aren't big enough to have that issue. But I would argue most people would prefer continuity of content. Moving more content onchain allows the user to own all that they create.</p><p>Why will people care about content ownership? We don't really...not yet, but there is an inevitable digital rights battle that will focus a lot of attention on exactly this point. Many of us have bought a movie from Apple, Amazon etc, and we just assume it is ours. In reality we are renting them, and at any moment they can revoke access. Imagine if everything was only available via streaming service instead...one that has a fee.</p><p>When this eventually happens it will be a strong signal around the importance of content ownership. Not just for film, animation, media etc, but for content as a whole.</p>]]></content:encoded>
            <author>0xc578958dd1880cf00bffbb7feb9c28cbbbcad3bf@newsletter.paragraph.com (Audience of One)</author>
            <category>meetquack</category>
            <category>onchain</category>
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            <title><![CDATA[Embracing New Protocols: The Promise of Farcaster]]></title>
            <link>https://paragraph.com/@0xc578958DD1880cF00BFfbb7Feb9c28cbbbcaD3bF/embracing-new-protocols-the-promise-of-farcaster</link>
            <guid>i2RXzLB5kxTTHKEgSx03</guid>
            <pubDate>Tue, 06 Feb 2024 15:57:00 GMT</pubDate>
            <description><![CDATA[The innovation of protocols on the scale of email and HTTP has been rare. This scarcity largely stems from the evolution of communication]]></description>
            <content:encoded><![CDATA[<figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/f724ebcc4e291931380e98c6c8705a2f.jpg" class="image-node embed"><figcaption htmlattributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>The innovation of protocols on the scale of email and HTTP has been rare. This scarcity largely stems from the evolution of communication, which has transitioned towards corporate-dominated networks. These platforms have defined the trajectory of social interactions online, moving us from the open landscapes of email and personal websites to the walled gardens of today’s social media. Despite their convenience, these platforms lack the foundational openness that their predecessors championed.</p><p>This context brings us to the excitement surrounding Farcaster, a protocol that embodies the principle of open development. It offers a foundation where developers can build without the looming threat of access revocation by corporate gatekeepers. This shift is significant, signaling a move away from proprietary networks towards a more decentralized and inclusive digital infrastructure.</p><p>The hesitation to migrate to new platforms is understandable. It reflects the effective strategies of corporate networks to instill a sense of immobility among their users. It’s akin to hesitating to try a new restaurant because it’s unfamiliar, despite it offering a unique culinary experience. Similarly, influencers may fear the loss of network effects and the potential impact on their brand, a concern directly fueled by the platforms they currently inhabit. </p><p>However, the rise of Farcaster and similar initiatives points towards a future where digital spaces are built by a community of builders prioritizing innovation over social clout and engagement metrics. This shift represents not just a technological advancement but a reevaluation of what it means to connect and communicate in the digital age, offering a path forward that reclaims the openness and inclusivity that the internet was originally built upon. Warpcast is just the beginning of what Farcaster has the potential to unlock. <br></p>]]></content:encoded>
            <author>0xc578958dd1880cf00bffbb7feb9c28cbbbcad3bf@newsletter.paragraph.com (Audience of One)</author>
            <category>farcaster</category>
            <category>onchain media</category>
            <category>warpcast</category>
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