Internal and External Challenges When Building Community from Scratch

In the initial stage, community managers often face internal and external challenges.

Internal Challenges

Resource Limits

A project in the initial stage may need more human, time, and financial resources to support community building, which means that the community manager has to invest a lot of work to deal with limited resources.

Lack of experience and community management mechanism

When building a community from scratch, community managers must test different community management strategies to find the one that works best for the project. However, this trial-and-error process often comes with higher risks and costs. Considering the limited team resources, community managers must be careful about taking the risk of trial and error and not try too much.

External Challenges

Difficulty in acquiring customers

High product usage thresholds and poor user experience are hurdles that Web3 projects face when acquiring customers. Compared with Web2’s multi-channel customer acquisition strategy, Web3’s customer acquisition strategy is more complicated. Moreover, new projects emerge in a bull market, and users have multiple choices. For users who have already participated in Web3, many competing products are in the market for projects.

Low awareness and weak community culture

The entire market is highly profit-driven, and users are more concerned about how to make profits rather than the project's intrinsic value. Therefore, users' awareness of the project could be increased. To attract users, overemphasizing Token Generation Events (TGE) may lead to low user loyalty and is not conducive to developing a mature community.

How to overcome external challenges?

Customer acquisition in the community

The first thing to do is to acquire customers when building a community. A community is where there are people. There are three questions that community managers can consider to find the best way to acquire customers in the community:

Who: Clarify the target users of the community

Business in Web3 can be roughly divided into trading and non-trading categories, with users having significant differences in their behaviors and habits.

Trading users mainly focus on market fluctuations and investment opportunities, pursue maximizing returns, are extremely sensitive to the security and liquidity of trading platforms, tend to use professional trading tools and platforms, and pay attention to the project's technical strength and team background.

Non-trading users are more interested in applying digital assets in real-life and innovative fields, focus on community building, product functions, and user experience, and are willing to contribute time and resources to projects with social impact and innovation.

After clarifying the target users, the community manager can create appropriate customer acquisition hooks based on the characteristics of different user groups and combine them with product attributes.

What: The hook to acquire customers

For trading users, TGE is one of the fastest ways to attract users, but relying solely on TGE is not conducive to the long-term and healthy development of the community because this type of user has low loyalty. In addition to TGE, the project can promote the product based on the professionalism, safety, solutions, and technical strength of the project.

Non-trading users are more pragmatic and pay more attention to connections between people. Therefore, the community manager can resonate emotionally with such groups, making them think this project and this community can deepen their sense of identity in the virtual world.

Community managers need to consider choosing appropriate hooks carefully. Inappropriate hooks may create unrealistic expectations before users join the community, leading to backlash effects.

Where: Channel

In addition to traditional channels such as social platforms and media advertising, many projects choose KOL as an essential channel. At present, growth platforms have become the choice of more and more projects. For example, 1inch has launched growth campaigns on various growth platforms since 2023:

Why are more and more community managers choosing growth platforms like TaskOn?

1. Growth platforms usually have powerful user data analysis capabilities, which can help communities accurately locate target user groups. Platforms can display marketing activities to interested users, improving customer acquisition efficiency.

2. Reduce the cost of user education. Users acquired by the growth platform will have basic knowledge, and this will reduce the workload of community managers.

3. Growth platforms usually have growth drivers and achieve growth goals by attracting more users. Therefore, working with a growth platform can fully use its growth momentum to help the community expand rapidly.

4. Compared with traditional marketing channels, choosing a growth platform to acquire customers can reduce user acquisition costs. Because the growth platform has a vast user base and traffic, the community can invest little additional money in advertising or marketing activities.

With a limited budget, community managers must choose channels carefully to maximize the use of limited resources. Community managers must evaluate the costs of paid advertising, KOL, or growth platforms. There are many growth platform options on the market. Community managers need to fully understand the fees and effects of each growth platform and pay attention to the changes and trends of the growth platform to ensure the maximized customer acquisition effect.

User conversion

Maximizing customer flow is achieved by combining a clear user portrait, precise hook, and channels, and then the community can grow. However, community managers must realize that simply joining and quickly exiting a community cannot be regarded as real community growth. Community managers must convert the traffic the channel attracts into actual community members.

Community Content

Enriching community content is critical to increasing user awareness. The community's content plays a vital role in determining members' first impressions of the community, allowing members to understand the community's discussion topics and what to expect, and subtly adjusting the mentality of new community users.

Considering that new users may have a highly profit-seeking mentality, the community's content should be attractive and educational, helping users understand the core values of the community and promoting interaction and communication among members. Regarding content, community managers can start from two aspects: educational content and interactive content.

Educational content: Convey valuable information and knowledge

In community building, educational content is crucial. Suppose new community members need help obtaining the necessary information and finding the project's positioning in time. In that case, they will likely lose interest and turn to other projects quickly. To this end, community managers should deliver valuable information and knowledge to new members by publishing particular articles and guides, organizing AMA activities, etc., to help them better understand the core concepts and values of the project.

In addition, the help manual is also essential. A good help manual can reduce a lot of repetitive work. The help manual helps members understand the project's positioning and is the first guidance material that members come into contact with when they begin to experience the product. For example, eth provides developers and everyone with a complete and step-by-step eth operation document:

Interactive content: Encourage user in interaction with products

Community interaction includes interaction among members and interaction between members and products. For community managers, promoting the interaction between members and products and transforming community members into product users are the core goals of community operations.  To this end, community managers can design enjoyable but straightforward tasks and games to cultivate users' habits of using the product. Some community managers set up a Q&A on a third-party community platform and put the information the project wants to convey to users into each question. While exploring answers, users unconsciously build up an initial impression of the project.

TaskOn supports the construction of systematic QA sets, offering diverse formats such as simple questions or multiple-choice options. The survey mode facilitates the rapid collection of user feedback for projects.

The interactive content extends beyond just Q&A. In communities such as DeFi and GameFi, there's a desire to encourage users to gain a deeper understanding of the products through active usage. These communities utilize TaskOn's rich selection of on-chain task templates to guide users step by step through experiencing the functionalities of their products.

Loyalty Program: Establish level system

With the establishment of community customer acquisition channels and the completion of user education content, community managers need to devote their energy to establishing a user loyalty system to cultivate a core community of users. Community managers of many projects convert users' contributions into staged achievements, which users can exchange for various benefits, thus deepening the connection between users and the project.

In the early stages of a project, when time and resources are limited, community managers can leverage tools to initiate the establishment of a loyalty program. There are numerous community solutions platforms available in the market that can assist community managers in swiftly setting up loyalty systems, starting with the creation of a points system. TaskOn can help you.

By rewarding users with points for their current actions, users accumulate points that can be redeemed for certain privileges in the future, creating anticipation and motivation among users.

Internal Challenges

The shortage of team resources and people will continue for a long time, considering the development of Web3. What the community manager can do is use various means and resources within limited time and resources, use the Who, What, and Where mentioned above to find the customer acquisition formula suitable for the community quickly, use tools to improve the community management experience, reduce the cost of trial and error, and improve the efficiency and quality of community construction.

According to incomplete statistics, there were 36 financing events in the global blockchain market from 01.22 to 01.28 last week, with a total financing scale of US$169 million. Compared with last week, the number of financings increased by 9, and the financing size increased by 2.4%.

Judging from the number of financing events, infrastructure and DeFi financing were the most active last week. There were 11 cases in the infrastructure track and 6 cases in the DeFi track.

Judging from the financing scale of disclosed amount events, the infrastructure track has the highest financing scale, with a total financing scale of US$66 million.

Track distribution

infrastructure

zkLink

zkLink is a transaction-centric multi-chain L2 network with unified liquidity secured by ZK-Rollups. dApps built on the zkLink L2 network leverage seamless multi-chain liquidity to provide rapid deployment solutions for decentralized and non-custodial order books, AMMs, derivatives and NFT exchanges. zkLink operates as a trustless, permissionless and non-custodial interoperability protocol designed to connect different blockchains, eliminate the differences between different tokens, and solve the problem of liquidity islands formed on isolated chains.

zkLink announced that it has completed a $4.68 million token sale on CoinList. At an FDV valuation of $150 million, the 31.25 trillion tokens sold are slightly more than 3% of the total supply.

Polymer

Polymer is Ethereum's interoperability hub that provides IBC execution for connected Layer 2 without the need for native IBC integration, enabling new L2s to connect to IBC networks permissionlessly. Polymer enhances composability across Ethereum rollups while leveraging IBC’s growing network of applications.

Polymer Labs is building an “Ethereum Interoperability Hub” that will connect first Ethereum and its rollups, then all blockchains, with the goal of building the next generation internet.

Axiom

Axiom is a ZK coprocessor that allows smart contracts to access and process all on-chain data trustlessly. This is a protocol that processes data off-chain, then transfers this data to the Ethereum mainnet and verifies it using ZK proofs.

Ethereum ZK co-processor Axiom has completed $20 million in financing, led by Standard Crypto and Paradigm. It is reported that the funds will be used to further develop the agreement and conduct new recruitment. Axiom allows smart contract developers to access Ethereum’s historical data and then perform calculations off-chain.

DeFi

Scallop

Scallop is the currency market for the Sui ecosystem. By emphasizing institutional-grade quality, enhanced composability, and strong security, Scallop strives to build a dynamic money market that provides high-interest lending, low-fee lending, AMM, and asset management tools on a unified platform. Professional traders provide SDK.

Scallop currently ranks first in SUI ecosystem TVL, with TVL exceeding 100 million. Scallop is currently launching an online airdrop point gameplay. The first phase has ended and you can ambush the second phase: after completing the interaction, you can submit PoW to the task platform TaskOn and have a chance to receive SUI rewards.

Synonym Finance

Synonym is the universal cross-chain credit layer for DeFi professionals. Built on Wormhole, Arbitrum and Circle. Synonym allows users to lend, borrow and earn on any chain through a seamless interface. Currently Synonym has launched its own mainnet.

BitFlow

Bitflow is a decentralized exchange that aims to solve the liquidity fracture problem of the entire Bitcoin ecosystem, providing a user-friendly platform for trading BTC, stablecoins, Stacks tokens, BRC20, and more. By working with strategic wallet partners such as Hiro (Leather), Xverse, and Asigna, and leveraging technologies such as PSBT, atomic swaps, AMM, and layer 2 solutions such as Stacks, Bitflow provides efficient decentralized exchange and sustainable BTC rate of return.

Know Finance

Veta is the first DeFi structured products platform for margin trading, offering a basket of exotic options-based products to generate safe and superior returns. It has now been launched on the mainnet.

GameFi

Arcade

Arcade is the GameFi platform that gives the community the opportunity to earn meaningful rewards from a variety of Play-and-Earn Metaverse games without having to directly play the games or own in-game NFTs. Anyone approved by Arcade can become a task pool operator, including gaming guilds. Operators will be able to play games using NFTs owned by Arcade’s treasury or loaned to Arcade, which will then be used to generate rewards. Mission pool contributors, on the other hand, are arcade token holders who can decide which operators and in-game activities they wish to support by depositing their game tokens into the mission pool. Deposited xarcade tokens are locked in the task pool and returned upon completion along with the corresponding reward share.

Spellborne

Spellborne is a retro-style massively multiplayer creature-collecting adventure game developed by Mon Studios, previously known as Defimons. It tells the story of three children from Isogi City who go on adventures to achieve their goals in a world full of magic and monsters.

SocialFi

Singular Protocol

Singular is an NFT lending protocol for virtual and real-world assets that uses a peer-to-pool and peer-to-peer model to balance risk and reward. The peer-to-peer model provides average pool returns to liquidity providers, while the peer-to-peer model allows users to define their own returns. Singular Protocol uses a dynamic risk-based interest rate matching model that enables users to define returns based on risk appetite.

Tools

bitsCrunch

BitsCrunch is a decentralized NFT data platform that enables developers to quickly and easily build reliable NFT applications (dApps). By leveraging artificial intelligence technology, the network provides accurate and in-depth analysis of NFTs to help users make informed investment decisions. BitsCrunch Network also provides detailed forensic data on NFTs, allowing users to identify potential risks, fraudulent activity and maintain security.

Dopamine

Dopamine is a crypto investing app for beginners and experts alike, allowing users to access all the information they need (browse all coins, read whitepapers, learn about the team, progress, events, and more), interact with peers, work on DeFi protocols trade and access their favorite crypto tools and projects on.

Others

KEKKAI

KEKKAI is a Web3.0 security plugin that detects dangers by analyzing transaction simulations, aiming to eliminate fraud in the growing Web3 space. If users use KEKKAI, they can obtain the risk judgment information provided by it during transactions - if there is an abnormality, KEKKAI will display a risk prompt on the page.

Lion

Ingonyama is a next-generation semiconductor company designing accelerators for advanced cryptography. The technology stack accompanying the Ingonyama accelerator will enable programmers to build increasingly complex applications while taking advantage of the privacy and scalability promoted by ZKP.

The infrastructure area is the focus of the top investment institutions such as a16z, Binance labs, Paradigm.

From the above figure, we can see that the infrastructure accounts for a lot of the institutions’ investment. Besides infrastructure, a16z attaches great importance to the game area; Polychain, Coinbase Ventures, and Binance Labs also focus on DeFi;  Paradigm has fewer investments, and the number of its investments in other fields is relatively average.

This article will summarize the promising projects in Web3 infrastructure:

B² Network

B² Network is an EVM-compatible Rollup based on Bitcoin’s zero-knowledge proof verification commitments. Rollup data and zk-proof verification commitments are recorded on the Bitcoin network and ultimately confirmed through a challenge-response mechanism.

B² Network participated in the road show of the Bitcoin ecological projects held by ABCDE in 2023 and finally received investment. The core members of the B² Network technical team are active members of mainstream open-source communities such as Ethereum and Bitcoin.

This week, B² Network will upgrade from the Alpha Testnet to the Haven Beta Testnet. Their Odyssey mission is also in progress. Go to their official website and click Odyssey to participate.

Mind Network

Mind Network is a zero-trust layer designed to bring the next billion users and trillions of dollars to Web3. Mind Network provides security and data privacy solutions that enable true CrossFi scale and comply with regulatory requirements while adhering to Web3 principles of asset tokenization and personal data ownership. The project was previously selected for Binance Labs’ fifth-season incubation program and Chainlink BUILD program.

On June 29, 2023, Mind Network announced the completion of financing of 2.5 million US dollars from Binance Labs, Comma3 Ventures, SevenX Ventures, HashKey Capital, etc.

Omni Network

Omni Network is Ethereum’s interoperability layer and serves as the core infrastructure supporting all modular applications on Ethereum. When building applications, developers will no longer be forced to build within the confines of a single rollup or execution environment, while they will be able to seamlessly build applications that live everywhere in the Ethereum ecosystem while accessing all users and all capital. Omni was formerly known as Rift Finance, a DeFi protocol that provides financial services for Web3 projects.

Omni has received a total of 18 million US dollars in financial support from investment institutions including Coinbase Ventures, Jump Capital, Pantera Capital, etc.

Its testnet launched in June 2023. Currently, there is no official news about the airdrop plan.

Wormhole

Wormhole is a decentralized universal messaging protocol that enables developers and users of cross-chain applications to take advantage of multiple ecosystems.

Wormhole, at an estimated valuation of 2.5 billion US dollars, received an investment of 225 million US dollars from Coinbase ventures, Folius Ventures, Multicoin Capital, etc, which is the largest-scale fundraising in 2023.

Enter its official website to view the complete ecosystem.

CESS

CESS is committed to building a distributed cloud storage system based on blockchain, effectively managing distributed resources through the use of virtualization technology, and providing customers with consistent and efficient distributed storage services. The CESS global content delivery network enables users to access their data anytime, anywhere easily.

CESS raised 8 million US dollars in December 2023 from DWF Labs, Infinity Ventures Crypto, etc.

The CESS team won the Web3 Hackathon Competition organized by the Web3 Foundation in 2021 and passed all three milestones funded by W3F and will receive funding from the Web3 Foundation. In its official roadmap, there is a token issuance plan in 2024. At present, CESS has launched campaigns on the task platform TaskOn. You can participate in the testnet phase.

牛市什么时候到来

穿梭在大大小小的会议中，讨论的议题不断变化，从Gamefi、Layer2、支付项目到近期新锐RWA，众人对不同领域的观点各异，看法各有千秋，但最终许多话题都会汇聚到一点：牛市什么时候到来？

BitMEX 联合创始人兼前首席执行官 Arthur Hayes做出了大胆的预测：在Token2049 上他进行了主题为《Money Printing, AI, and Crypto: Fueling an Epic Bull Market Mania》的演讲，并提出：下一波牛市可能会从 2024 年初开始，这将是自第二次世界大战和大萧条以来，不仅是加密货币领域，而且是风险资产领域最大的牛市。

Cobo 联合创始人兼CEO神鱼也提出了自己的预测：明年 BTC 价格或在 4-6 万 USDT。

行业OG们对于牛市的到来给足了信心，并且对2024年也寄予厚望。从与会者的反应来看，许多人对于2024年牛市到来的预期相当乐观，即便是在这监管环境日趋严格的背景下。

在严苛监管下寻求破局之路

随着FTX去年的倒台以及越来越多的项目出现RUG丑闻，全球各地的机构愈加重视加密货币的监管问题，合规问题已经逐渐成为加密项目生存的关键之一。不同国家也陆陆续续出台了相关政策，表明了对加密货币的态度：

不同国家针对加密货币的态度不一，纷繁复杂的监管环境自然而然成为Token2049会议的焦点议题之一：

自去年年底以来，香港已经转向对加密货币友好的立场，以太坊创办人Vitalik Buterin 仍然对政策的稳定性抱有一个怀疑的态度。他在Token2049表示：“对我来说，香港加密友好政策的持续性是一个关键变量，我个人很难判断这个问题。当地监管让人们相信加密友好政策具有持续性是一件很有挑战性的事。”

Gemini 总裁：“公司可能会因误导公众而受到影响，而且可能会陷入很大麻烦，但 SEC 似乎不介意了，他们实际上没有关于未来如何监管的愿景，因此他们只是试图通过执法来减缓未来的发展或阻止它。所以你必须自问，为什么他们不制定规则和法规呢？我认为是因为他们实际上不知道，他们没有愿景或对加密市场应该是什么样的概念，而且他们无法跟上加密和人工智能的步伐，他们很快就会变得无足轻重。”

面对充满变数的监管环境，人们持有各种截然不同的看法。然而，对于绝大多数创业初期的项目而言，不进则退，保持前进的势头是至关重要的：即使在这愈加严苛的监管环境下，用户增长和社区建设仍然是重中之重，以确保项目能够持续增长。

笔者注意到，大多数项目在选择通过限定地区，转移阵地等手段来规避地区监管的影响，达到实现用户的增长的目的。

• 受到SEC指控的Binance采取一系列措施来最小化并隔离其在美国的风险：他们创立了独立的Binance.US平台，专门用于服务美国客户，并将大部分业务保持在美国以外的地区进行。在限制地区用户访问Binance主站时，还收到弹窗提示。

• 通过查看Binance公告中心可以发现，Binance计划推出特定地区的活动，并通过文案来规避风险：在活动的"条件"部分明确注明适用的特定地区。

• 也有些公司选择将业务重心逐渐转移到对加密货币更加友好的地区，例如新加坡。最近，区块链行业的两大盛会Token2049和Permissionless II，分别在新加坡和美国奥斯汀举行。然而，有趣的是，两者的现场反馈有所不同。与Token2049的热闹场面相比，Permissionless II的现场略显冷清，甚至部分赞助商对此表示不满。

在Token2049活动上，Ripple CEO Brad Garlinghouse表达了与BitGo CEO Mike Belshe的观点一致的看法：即建议加密货币初创公司避开美国。并且他将眼光投向更加友好的地区寻找人才，不会在在美国招聘大量新员工。

• 还有一部分项目方会选择通过禁止IP地区访问来规避风险，限制用户访问官网的区域；在举办活动时设置条件筛掉限制地区用户等：

受美国监管的影响，MakerDAO已经通过治理决定，在旗下产品前端禁止了美国IP。

笔者注意到越来越多的项目开始使用Web3增长平台来发布活动，并且部分增长平台，如TaskOn，还推出地区限制功能来帮助项目在规避监管的风险，在一定程度上减少了项目方在筛选合规地区用户上的工作量。

通过Web3增长平台活动的地区限制功能，活动即使在推特、Telegram这类面向全球的渠道上推广，也不会有触犯地区法律的风险。

牛市前的充满挑战的时光

尽管一些行业领先者对牛市到来的预测表示乐观，但不可否认的是，纷繁复杂的监管环境引发了市场的焦虑。对于牛市到来的确切时间没有达成共识。然而，可以确定的是，下一轮牛市将不可避免地受到更为严苛的监管制约。在这个背景下，项目在强监管环境下进行全球化扩张需要更加谨慎。

面对严苛的监管环境，有些人积极拥抱监管，在合规的基础上发展项目；还有人选择转移阵地，将业务迁至更友好的地区，以寻求更广阔的发展空间。同时，还有些人采用了创新的方法，通过限制访问地区IP、灵活利用增长工具等手段来降低监管风险，实现更为精细化的地区运营。

尽管策略各异，但共同之处在于，大家都在监管的严峻环境下竭尽所能，以确保在牛市到来时，不会被市场的浪潮甩在身后。

然而在这种情绪低迷，用户沉寂的熊市中，仍然有一些项目能够激起水花，那么它们究竟是如何做到的呢？

营销之道：7Ps理论

从营销的角度来看，成功推出一款产品需要综合考虑七要素：Product、Price、Promotion、Place、People、Process、Physical Evidence，这就是全面营销模型：7Ps。

具体而言，前面4个要素侧重于对早期营销对产品的关注上面，是产品营销的基础；而后面3个要素更侧重于后期的服务营销，对除了产品之外的服务关注上，是服务营销的基础。

本文将以产品营销为出发点，探究在熊市中备受瞩目的项目是如何成功点燃市场的热情，激发用户的兴趣。

Product：让用户看到价值和潜在收益的Friend.tech

在市场陷入深熊情绪的时候，8月10号，Friend Tech带着亮眼的成绩进入了市场。截止笔者撰稿，friend.tech交易量超过5万枚ETH。

friend.tech是通过什么方式引起别人注意的：

一方面，对于社交平台红人来说，许多粉丝都希望与其对话，但通过主流的平台Twitter, Facebook等，鲜少能得到回应；friend.tech洞察到了这一点，邀请KOL入驻平台，提供与KOL对话的机会来吸引用户；并且入驻的KOL为了增加影响力，也会不留余力地宣传自己的账号。

另一方面，从社区的反馈来看，许多成员最常说的一句话是：这个账号怎么样？

在 friend.tech 中，影响力直接体现在价格上。对于购买者，在拥有A的股份之后，如果平台上有很多人想要购买A的份额，那么价格也会随着A影响力的涨跌而发生变动，购买者可以通过转卖份额的方式赚取利润。

friend.tech套在社交的壳子之下，让用户看到了“社交+金融”概念下自身产品的价值和潜在收益，以此来获取用户，并促使用户自发宣传和推广产品，打开市场。

Price：空投带来的价格期待

空投是一种能够瞬间扩大项目影响力的营销策略。利用用户对空投的价值期待达到出圈目的已成为项目方的常见手段。

不久前，Sei宣布主网上线并公布空投细则后，立即成为了众多人关注的焦点。

早在上线主网之前，Sei的测试网地址数量就突破100万，虽与zkSync，LayerZero的独立钱包地址数还有一定差距，但Sei测试网阶段的成绩也足够亮眼。可见这种利用用户空投预期来带动项目增长的手段屡见不鲜，但用户却十分受用。

在主网上线之后，尽管社区对于申领过程和代币空投的分发模式反应不一，但不可否认的是，那时候的Sei调动了整个市场的关注度，代币上线后24小时成交量超14亿美元。

Promotion & Place的绝佳选择：Web3增长平台

在竞争激烈的加密货币领域，项目方不遗余力地制定推广策略，以吸引用户的关注。他们不仅在推广形式上付出了巨大努力，在渠道的选择上也变得多样化。越来越多的项目方不再仅仅依赖自身的渠道，而是选择利用Web3增长平台，以提高推广效率，实现更快的增长。

当你的产品已经经过精心包装，或者你已经构建了一个引人入胜的叙事之后，通过选择合适的形式&渠道来推广，能达到事半功倍的效果。

• HashKey Exchange

在项目上线前夕，HashKey选择利用增长平台来实现市场最大化曝光。

为了庆祝香港首家持牌零售交易所Hashkey Exchange平台上线，HashKey联合其合作伙伴在Web3增长平台TaskOn发布活动，为正式上线做足了宣传，单单推特曝光量达到168k。

根据活动形式，我们可以看出HashKey用了小额活动奖励，联合合作方、增长平台的流量，最大化利用资源，达到短时间获得大量曝光，吸引市场关注的目的。

• Base

与HashKey同样选择了增长平台发起活动的还有Base。

Base前期在Bald和friend.tech双重加持下在圈内声名鹊起，在两者热度逐渐退去的情况下依然风头不减，并在Galxe发起了奥德赛任务：从8月9号到8月31号，每天都会开放新任务，鼓励用户参与每日任务mint NFT。截止笔者撰稿，参与人数达到322k。

与在自有渠道（例如官网或官方Medium等）上创建专题页面发布奥德赛或庆典活动相比，使用Web3增长平台发布活动有哪些优势呢？

笔者认为有以下几个优势：

节省资源：像奥德赛或者联合庆典活动，大多数任务较为繁杂，且重复性高。Web3增长平台提供多种任务模板，最大化简化推广活动任务的设置，减少团队的开发成本；并且目前多数web3增长平台是免费提供服务的，项目方只需要准备活动奖励的预算。

信息聚合：像HashKey这样需要和合作伙伴发布多个活动的大型活动，需要一个平台帮助用户获取完整活动信息，Web3增长平台可以做，最大程度保证了用户参与活动。

1. 最大化触达人群：Web3增长平台有自己的原生用户群体，在其平台发布活动能最大化扩张自己的触达人群；并且笔者推荐尝试在多个增长平台发布自己的活动，进一步扩大活动受众。

根据SimilarWeb上部分Web3增长平台近一个月的流量数据，可以看出作为赛道龙头的Galxe在各个方面表现都很亮眼，是首选的发布渠道。在制定推广时可以通过“Galxe + n”的方式。

当然，当资源有限无法在多个平台发布任务时，可以精细选择1-2个平台，尽量选择与Galxe用户重叠度较小的增长平台。此处笔者对比了Layer3、TaskOn、QuestN这三个平台在与Galxe的用户重合度：

TaskOn和QuestN与Galxe的用户重合度都低于10%，而Layer3达到20%。

在熊市中开辟胜利之路

在熊市背景下，市场的积极性降低，激发用户的活跃度变得十分困难。这是个逐利的市场，如果你能够让用户感受到财富效应，你将有机会在竞争激烈的市场中脱颖而出，获得用户和市场的高度关注。

打磨产品机制让用户看到价值和潜在收益的产品成功了；

利用用户对空投的价格期待的产品短时间内便成为了市场的焦点；

但对于预算有限的项目来说，预算不足以支持他们被市场看到，推广渠道的选择变得尤为重要，利用Web3增长平台这一拥有庞大用户基础的工具，发起一场小预算的推广活动，将自己的项目推向市场，开启在熊市中的发展之旅，也许是一个明智的选择。