There were more guest competitions in the original opening phase of the Thai team, the first eight rounds of which were three main five passengers. The first main site, the Tta hill team 1 pairs the South at 1 p.m., with no three minutes. The second main site, the main site of the Thai team, is even more important for the martyr.

From the fourth round, the Thai team has faced the test of continuous guesthouses, continuously targeting PFSI and Misseriya. The sixth round of the Tta Mountains returned to the main town, but now, because of the arrangements for large-scale events in the occupier area, the main stadium of the competition came first to the thread of the city and then to the main site on 8 August.

As a result of the restructuring of the trip, the TIR team will conduct five consecutive competitions from 29 April to 20 May, with the adversaries of the country, the State of May, the city of Kandun, the State of May, the State of Java and the State of Sik Yuen. In terms of overall strength, the state of national security, the State of May and the state of play are weak, the strength of the State of Bensaiti and the State of Sik Yuen has increased, and the Tta hill team will face a great test of achieving good results in five guest farms.

The staff said that the footprints of the Amur tiger were found to be very short. The footprints were beside a small puddle with the footprints of Sika Deer nearby. Beside the puddle is a forest with leaves on the ground. Because animals walk on the leaves without leaving traces, the staff only found a few footprints on the mud. It is inferred that the Amur tiger may be ready to prey on sika deer and follow its prey to the forest.

This is the footprint of the second Wild Amur tiger found in Chaoyanggou forest farm in half a month. The last drama of “King chasing deer” took place on March 20. It was found in the snow by villagers in the local construction area. According to the footprint palm pad of 12 cm, it is judged to be an adult male Wild Amur tiger. The footprints are located on the edge of the forest, close to the farmland. Through tracking the footprints, the staff found that the Amur tiger came out to look for food and chased the sika deer all the way.

It is reported that the Amur tiger likes to eat wild boar and sika deer. Now, the sika deer population in the construction area of Chaoyang ditch forest farm of Dongning forestry and grass Bureau has gradually multiplied. The staff witnessed more than 30 sika deer groups. Therefore, it has become normal for the Amur tiger to prey on sika deer. The whereabouts of the Amur tiger found in these two times are accompanied by the footprints of sika deer.

The staff told reporters that the footprint of the Northeast Tiger found this time is much smaller than that found last time. The straight-line distance between the two discovery sites is about 10 kilometers. It can be said that they are two different tigers. Since no hair has been collected, it is temporarily impossible to judge the relationship between the two Amur tigers.

It is understood that Wild Amur tigers have frequently appeared in Chaoyang ditch forest farm in recent years, and different footprints of Amur tigers have been found continuously, indicating that Amur tigers have frequent activities. Especially in spring, tigers love to “show up”. This is because it is convenient for wild animals to travel and forage after the melting of ice and snow. Northeast tigers are also constantly trying to expand their new territory at this time.

To this end, Chaoyang ditch forest farm has issued a reminder to the nearby villages and town governments to inform the villagers not to enter the mountain unless necessary, and to report the trace of the Amur tiger immediately.

Spring is a season full of hope and youth. During the Qingming holiday, the tulip flower exhibition in Zhengzhou people’s Park attracted many tourists to enjoy the flowers. In a colorful scene, tourists took out their mobile phones and cameras to have a romantic date with spring.

There are 53 varieties of tulips on display in Zhengzhou people’s Park, with a total of more than 90000 plants and 60000 pots of grass and flowers. Among them, more than 10 varieties such as “Olympic flame”, “love of the sun” and “blue diamond” are exhibited in Zhengzhou people’s Park for the first time; More than 700 cherry blossoms, including 20 cherry blossoms, such as “tanai Yoshino”, “Songyue” and “Oshima”, were also displayed at the same time. The exhibition arrangement adopts the combination of whole park distribution and primary and secondary. The east gate of the park and the central square of autumn garden are the main exhibition areas, while Yingxiang garden, west gate, bamboo garden and other areas are sub exhibition areas. Different exhibition areas adopt different modeling settings.

The tulip flower exhibition lasts from March 25 to April 6. As there are many tourists in the park during holidays, please pay attention to epidemic prevention and control, wear masks and keep a safe distance.

Xinhua news agency, Beijing, April 24 (reporters Hu Zhe and Song Chen) - at this moment, on the track nearly 400 kilometers from the ground, Tianhe core module “feels good” and has received two groups of “visitors”, waiting for the moment when the space station is completed this year; At an orbital altitude of 36000 kilometers, Beidou satellite has become a “Navigator” in everyone’s life; Hundreds of millions of kilometers away from the earth, the zhurong Mars rover is still writing the “Adventures of Mars”

This is spaceflight, which is physically far away from us, but psychologically very close. Scientific detectors are like brave “explorers” in the unknown world, and application satellites are like “little bees” to fly industriously for people on earth. On the occasion of the seventh “China Aerospace day”, China’s aerospace is still “busy”. According to the latest information released by the National Space Administration, more than 60 launch missions are planned for this year. If successfully realized, it will once again set a new record for China’s annual space launches.

52 years ago, China’s first man-made satellite “Dongfanghong 1” was successfully launched. A song “Dongfanghong” resounded all over the world, announcing that China has entered the space age since then.

Over the past 52 years, our rocket capability has become stronger and stronger: Although the Long March 5 is “fat”, it has stronger capability. The Long March 7 is busy transporting materials for the space station, the Long March 8 “one arrow 22 stars” has set a record, the Long March 6 solid-liquid hybrid has a wonderful recipe, and a new generation of carrier rockets have appeared one after another.

Our satellites have more and more functions: at present, China has more than 500 satellites in orbit, which widely serve economic and social development. Communication satellites provide services to more than 140 million families in rural and remote areas. Remote sensing satellite images have been distributed to more than 100 million scenes, and Beidou satellite is used for public travel.

Our astronauts travel around the world: the first spaceflight of the Shenzhou 12 manned space station, and the Shenzhou 13 manned space teaching is busy; Our aerospace dream: on the occasion of this year’s “China Aerospace day”, more than 200 activities have been held one after another, and a number of aerospace pavilions and facilities are centrally open to the public and students; A group of academicians and experts entered the campus, and a number of Aerospace Science Popularization programs and lectures appeared one after another.

Great undertakings begin with dreams. They are based on innovation and become practical. The theme of this year’s space day is “space lighting up the dream”. The seeds of space dream take root, germinate and bear fruit in China. In 2022, China’s aerospace is still “busy”, the space station has been completed in orbit, and the space infrastructure satellites continue to take off. Only by continuing to struggle can we write a new miracle.

At the “future Mars base” on the first floor of the science and Technology Museum, visitors can see the highest mountain in the solar system - Mount Olympus on Mars, drawn at a scale of 1:2000, and the sailor canyon on Mars, the largest canyon in the solar system, displayed at a scale of 1:30000. This area also shows the 1:1 models of the “zhurong”, “courage” and “sojena” rovers, as well as the future rovers, scientific research devices and underground city models designed by teenagers. In the “Mars novice village” on the second floor, the audience can experience the large interactive device of “Mars walk” and feel weightless walking; Wear “Penguin suit” to understand the special equipment of astronauts; Watch the blue Martian sunset caused by Mir scattering. You can also make creative spacesuits, build Mars rovers and assemble rocket models. The “Mars arena” located on the third floor will have a fierce competition. Children can operate the intelligent Mars rover to complete tasks. They can also carry out an exhibition hall exploration activity with their parents with the help of the rich exhibition resources of the science and Technology Museum and the story full of science fiction. “Mars farm” is located in the glass room on the fourth floor of the exhibition hall. The fog culture and hydroponic equipment are cultivating potatoes. The audience can plant their own space plants and continuously observe the growth through cloud live broadcasting.

The Mars Carnival will last until May 15. The China Science and Technology Museum will also carry out a series of theme education activities on the “China space station science creation experience base”, and details will be announced at the palm science museum official account. Photographer / our reporter Hao Yi

Recently, the Ministry of housing and urban rural development solicited public opinions on the “code for residential projects (Draft for comments)” (hereinafter referred to as the “draft for comments”). The exposure draft requires that for supporting facilities, residential projects should be equipped with motor vehicle parking places; The number of supporting parking spaces shall be comprehensively determined according to the development level of local motorization, the location of residential projects, land use and public transport conditions. At the same time, new energy vehicle charging facilities or reserved installation conditions shall be configured.

The reporter of the rule of law daily learned that the exposure draft involves many aspects such as residential living environment, building space, structural safety, indoor environment and building equipment. Some standards have been improved compared with the current standards, which responds to the higher needs of the majority of residents for a better living life. Among them, the relevant provisions on the “charging difficulty” of electric vehicles are particularly eye-catching.

Unable to build private charging pile

The owner hesitated to pick up the car

Ms. Meng, who works for a state-owned enterprise in Beijing, was very upset recently. She bought a Tesla electric vehicle at the end of last year because the community property she lives in refused or prevaricated her application for “building a private charging pile in the parking space” for various reasons, which made her afraid to pick up the car. Now she is ready to sell the car at a discount.

In recent years, the production and sales of electric vehicles in China have increased greatly, but the problem of “shortage of charging piles” perplexing the development of electric vehicles has always been an unavoidable obstacle. Although the state has issued a variety of policies to support new energy vehicles, there are many cases that car owners are blocked from building charging piles in the community.

In addition to Ms. Meng above, Mr. an, who lives in Xicheng, Beijing, is also fed up with “cowardice” to charge his car. Mr. an’s community doesn’t object to him building charging piles, but it is stipulated that the money for burying underground cables is paid by the owner, 100 yuan per meter, and the money for optical cables exceeds 10000 yuan. In desperation, he had to buy a wire of more than 100 meters and two sockets with measurement, and “fly wire charging” from the seventh floor where he lived every day.

In order to solve the problem of “difficult charging” of electric vehicles in residential areas, Beijing has successively issued a number of measures to require property owners to support the construction of charging piles. As early as 2014, the Beijing Municipal Development and Reform Commission, the Beijing Municipal Science and Technology Commission and the Beijing Municipal Bureau of Finance issued the detailed rules for the construction and management of charging facilities for demonstration and application of new energy passenger cars in Beijing and the detailed rules for the management of financial subsidies for demonstration and Application of new energy passenger cars in Beijing, which specified the construction process, charging costs and financial subsidies of self-use charging facilities, and clearly pointed out that the community property The industry committee shall support and cooperate with the construction of charging facilities.

The “draft” clearly proposed that residential projects should be supporting the construction of motor vehicle parking places; At the same time, new energy vehicle charging facilities shall be configured or installation conditions shall be reserved.

It is understood that in order to adapt to the general rules of international technical regulations and technical standards, since 2016, the Ministry of housing and urban rural development has proposed the work plan for the government to formulate mandatory standards and social organizations to formulate voluntary standards, and defined the reform plan to gradually replace the scattered mandatory provisions in the current standards with full-text mandatory engineering construction specifications, gradually forming a reform plan composed of laws, administrative regulations The “technical regulations” system is composed of the technical provisions in the departmental rules and the full text of the mandatory engineering construction specifications.

In this regard, Xiong Wenzhao, a professor at the Law School of Central University for nationalities, pointed out: “after the implementation of the mandatory engineering construction specifications, the mandatory provisions in the current relevant national and industrial standards for engineering construction shall be abolished at the same time. The mandatory provisions in the current local standards for engineering construction shall be revised in time and shall not be lower than the provisions of the mandatory engineering construction specifications.” Once the above provisions are implemented, the configuration of new energy vehicle charging facilities or reserved installation conditions in residential areas will be a mandatory requirement of construction engineering specifications, which will also greatly reduce the phenomenon of wrangling and prevarication in the construction process. “

Serious shortage of charging facilities

Restrict the development of electric vehicles

At present, China has become the world’s largest new energy vehicle market. Among new energy vehicles, pure electric vehicles have received the most preferential treatment from the government in the past few years, and have become the largest market segment in the new energy vehicle market. However, the inconvenience of energy supplement has also become the biggest constraint on the development of the electric vehicle industry, which is mainly reflected in the serious shortage of charging infrastructure, long waiting and charging time, and uneven distribution of charging facilities.

According to the data released by China Business Industry Research Institute, as of December 31, 2020, less than 25% of households in first tier cities have parking spaces that can install household charging piles. Therefore, a large number of pure electric vehicle owners have to rely on public charging infrastructure, and the proportion of new energy vehicle ownership to public charging piles is 6.1:1.

It is understood that the public charging pile can be divided into slow charging pile and fast charging pile. At present, fast charging piles account for only 38.3% of the total number of public charging piles, and the proportion of new energy vehicle ownership to public fast charging piles is 15.9:1. Generally speaking, the time required for the public fast charging pile to be fully charged is generally 30 to 60 minutes. The public slow charging pile takes hours to fully charge the battery of a pure electric vehicle. Coupled with the search, long journey and waiting in line, the actual time spent by car owners will be longer.

Electric vehicle charging piles in big cities such as Beijing are mainly distributed in public underground parking lots, residential areas and parking places in office areas, gas stations or highway service areas, while there are serious problems of insufficient charging piles and crowded queues around schools, hospitals and other places with large flow of people and vehicles.

It is urgent to promote the construction of charging facilities in residential areas, but the obstacles can not be ignored.

A staff member of the property in Mr. an’s community told reporters that the installation of family charging piles is not profitable for the property, but also increases the workload, so most properties have the mentality of “one thing more than one thing less”. At the same time, the installation and use of charging piles also need to bear corresponding responsibilities. If it is the owner’s personal parking space, the property should bear the responsibility for safety risks; If it is shared parking spaces or rented in the community, the opinions of other owners have to be solicited, so it is often not settled.

In addition, complicated procedures also give operators a headache. A charging pile operation enterprise presented a charging pile construction application business process table to the reporter, including power application, determination scheme, engineering design, engineering construction, completion acceptance and installation

Editor in charge / Gao Mengyang

The vigorous forest hit by giants began to abandon the Internet development model of “holding high and fighting high” and began to return to “tradition”.

On April 15, Li Guoxun, vice president of Yuanqi forest, who had just been in office for half a year, went to the stage to respond to many rumors, such as the supply chain being “stuck”, layoffs, Liu Zhen’s resignation and unfavorable going to sea, and disclosed some performance data to the outside world for the first time.

In the first quarter of 2022, the revenue of Yuanqi forest increased by 50% year-on-year, and the number of suppliers increased from more than 200 at the beginning of last year to 370.

However, this does not mean that Yuanqi forest has the ability to compete with several major beverage giants.

In the upstream supply chain, from bottle embryo production to raw material supply, Yuanqi forest has been “stuck” for many times; Terminal sales have also been tightened by other brands. Yuanqi forest began to shrink its organizational structure and reduce costs while investing heavily in R & D and plant construction.

Under the background that the market share of bubble aquatic products of Coca Cola and nongnongshan spring is gradually increasing, 2022 may become a key node for the growth of vitality forest.

Organizational expansion “pause”

Self built factories try to master the supply chain

Changes in the market environment have slowed down the growth of Yuanqi forest. According to latepost, the sales collection amount of Yuanqi forest in 2020 was 2.7 billion yuan, an increase of about 2.7 times compared with 2021, but slightly lower than the previous internal maximum collection target of 7.5 billion yuan.

In 2022, Yuanqi forest lowered its growth rate and set a sales collection target of 10 billion yuan, with a growth rate of only 37%, significantly slower than in the past.

Under the pressure of performance, there are constant rumors of layoffs in Yuanqi forest. However, Li Guoxun denied this claim, saying that Yuanqi forest is promoting the construction of sinicization and digitization. “In the past, each product of Yuanqi forest has its own product R & D, e-commerce and growth teams. The efficiency of these overlapping cross departmental teams is not high. Through the construction of Zhongtai chemical, we have released a lot of resources and improved the overall ability.”

In terms of organizational structure, Li Guoxun said that the number of employees of Yuanqi forest has increased from more than 2000 at the beginning of last year to more than 8000. In 2022, Yuanqi forest will slow down or even “suspend” organizational expansion. “The focus of this year’s work is to improve organizational capacity, build more stable business and processes, and further improve per capita efficiency and combat effectiveness”.

In other words, Yuanqi forest is trying to reduce the cost pressure caused by rapid expansion. However, facing the current situation of market reshuffle, Yuanqi forest has to increase R & D investment and build its own factories to maintain the stability of the supply chain.

At present, Yuanqi forest has six self built factories. Chuzhou factory in Anhui is aimed at East China, Zhaoqing factory in Guangdong to South China, Xiqing factory in Tianjin to North China, Xianning factory in Hubei to central China, Dujiangyan factory in Sichuan to southwest China and Taicang factory in Jiangsu to Yangtze River Delta.

“The model of Yuanqi forest is getting heavier and heavier, and the pressure on performance is getting greater and greater. If you are careless, you will fall into the hands of giants.” FMCG industry analysts told reporters.

Li Guoxun frankly said that in the process of rapid development in the past few years, Yuanqi forest has indeed encountered a lot of pressure from the supply chain and production end. Through self built factories and strict supply chain management system, Yuanqi forest has initially bid farewell to the situation of being controlled by others.

Giant pressure, bubble water market reshuffle?

With the slogan of “0 in 2018, the company has rapidly occupied the market share of” 0 in 2018 “. Although the follow-up milk tea, burning tea and other products have also been out of the circle, the status of bubble aquatic products in Yuanqi forest has always been unshakable.

In 2020, the annual sales of Yuanqi forest reached 3 billion yuan, of which the sales of bubble water accounted for about 70%; In 2021, according to media reports, the sales collection amount of Yuanqi forest was 7.3 billion yuan, of which bubble water, as its landmark product, accounted for 4 billion yuan, and alien energy drink and milk tea were 1 billion yuan respectively.

But it was also in 2021 that the bubble water market changed rapidly. Coca Cola’s small universe Ahha, nongnongshan spring’s Soda bubble water and Xi tea’s “Xi Xiaocha bottler” bubble water have been listed successively, squeezing the market share of Yuanqi forest bubble water.

After entering the sugar free bubble water market, beverage giants also began to continue to put pressure on Yuanqi forest. In the upstream, in the previous interview, Yuanqi forest once told reporters that at the beginning of 2021, the main agent factory of Yuanqi forest milk tea products said to it that “the whole line will be shut down and the cooperation will be terminated at the weekend” because it could not withstand the pressure This statement is referred to as one of the “two music” giants.

Some media reported that when Yuanqi forest first made bubble water, it suffered from lack of production capacity, because most of the production lines of aerated drinks are “liangle” filling plants.

With the change of sugar free beverage market, the market share of Yuanqi forest bubble water has declined. The data show that in the second half of 2021, the market share of Yuanqi forest bubble water is up to 50%, and the market share of small universe Ahha and nongnongshan spring soda bubble water is about 25% and 18% respectively.

Nongnongshan spring puts pressure on the vitality forest at the sales terminal. In 2021, it was reported that several regional dealers of nongnongshan spring received a “notice” from the headquarters that “they shall not act as agents for the products of Yuanqi forest, especially bubble water.” At that time, some dealers also confirmed this statement to reporters, but they said that head beverage brands would not allow their own dealers to act as multiple agents, and nongnongshanquan was only the first to tighten management.

Liu Zhen’s resignation has changed the business of going to sea

The competition in the domestic market is becoming increasingly sticky, and Yuanqi forest once pinned its hope on the overseas market. In 2020, Liu Zhen left the company and joined Yuanqi forest to take charge of overseas business.

Youqi forest staff once told reporters that Liu Zhen’s joining has brought many employees, and Liu Zhen himself has also become a “signboard” for international business recruitment. When interviewing new people, HR always mentions that Liu Zhen is the boss of international business.

However, for Liu Zhen’s contribution, there are also disputes within Yuanqi forest. Some employees believe that although Liu Zhen has become the symbol of Yuanqi forest’s international business, he has not led the company’s international business to develop by leaps and bounds.

After taking office for less than two years, Liu Zhen confirmed her resignation from Yuanqi forest.

According to Li Guoxun, the founder is currently responsible for managing international business

“Su Yiming, a 17-year-old Chinese snowboarder, successfully completed the super difficult action of BS 1980 Indy crail (inside turn 1980) during the training in Stuart Ski Park, Austria, on October 28, 2021, becoming ‘the first athlete (male) to complete the inside turn 1980 degree grasping action of snowboarding’, which has been certified by Guinness and broke the world record.” The official social media account of Guinness World Records was released on the 22nd.

The account also said: “Su Yiming joined China’s national snowboarding slope obstacle skills and large platform training team at the age of 14, unlocked China’s first BS triple cork 1620 mute (three week somersault 1620 degrees) in March 2020, and successfully completed China’s first cab 1800 (five week reverse foot outward rotation 1800 degrees) in January 2021.”

Su Yiming then forwarded the message and wrote: “it’s a great honor to be certified by the Guinness Book of records. I’m lucky to be born in this era. As long as I devote myself to my love, my efforts will be rewarded! And each of us has our own unique light, and we will work tirelessly. There are more world records waiting for us to create in the future.”

On January 15, Su Yiming won the final of men’s group of slope obstacle skills in the world cup of U-shaped ski field and slope obstacle skills of the International Snow Federation from 2021 to 2022. Photo by Xinhua News Agency reporter Zhang Cheng

Su Yiming performed well in this season’s Snowboarding World Cup, won the championship of the big jump and the championship of the season in steinbott, USA, and met the qualification requirements of the Beijing Winter Olympics in the world cup of slope obstacle skills in Calgary, Canada.

What kind of charm do these two roads have? Let’s “go on the road” with Xiao bu~

Qishen highway, Nanhu District, Jiaxing City

Qishen highway, with a total length of 9 kilometers and grades of class I and class II, is an important county road in Nanhu District of Jiaxing City. At the same time, it is one of the main roads of “party construction leading beautiful rural boutique line” in Jiaxing City.

The theme of “Happy Village + happy village” has been fully demonstrated along the line of “Happy Village + happy village”, which fully demonstrates the theme of “Happy Village + happy village” and the theme of “Happy Village + good village” Red industry and rural grass-roots party building have achieved fruitful results.

Yucun Avenue, tianhuanping Town, Anji County, Huzhou City

Yucun Avenue, with a total length of 3.701 kilometers, is located in the blue waves of the bamboo sea of Tianmu Mountain. In order to better develop rural tourism, the village has built a 15000 square meter tourism distribution center and 20 kilometers of leisure greenway to realize the full coverage of asphalt roads and get on the highway in 20 minutes.

Yucun Avenue has effectively supported the economic development and ecological transformation of the village. At the same time, it radiates the three villages of Henglu, Shanhe and Yinkeng, and is interconnected with other road networks, which together constitute an important engine for the development of “Fanyu village”.

Nowadays, the beautiful environment, convenient transportation and perfect supporting facilities make Yu village a charming rural tourist resort.

According to AVC Omni channel push total data, in 2021, the retail sales of kitchen small electricity (12 categories) was 51.4 billion yuan, a year-on-year decrease of 14.1%, and the retail sales was 237.44 million units, a year-on-year decrease of 13.5%.

In contrast, the realization of other household appliances is much better. For example, air conditioners and refrigerators in household appliances, integrated stoves and dishwashers in kitchen appliances, and the whole cleaning appliances have achieved positive growth in sales.

Of course, this does not mean how hot the home appliance market is. On the contrary, in the past year, the vast majority of household appliances have been trembling.

There are many factors causing the embarrassment of the industry, but the sharp rise in the prices of large raw materials such as copper, aluminum and stainless steel in the upstream is the culprit.

Therefore, home appliance enterprises have entered the embarrassing situation of “stagflation”: with the rise of raw material costs and product retail prices, the total demand is at risk of shrinking.

01 rising prices of raw materials drive down profits

The industry is so cold that small power enterprises feel the most.

On February 26, Xinbao announced its 2021 performance express. During the reporting period, the revenue of Xinbao increased by 13.05% year-on-year, but the net profit attributable to the parent decreased sharply by 29.15%. When it comes to Xinbao, many users are not unfamiliar with it. After all, it has become popular with the domestic exclusive agent “Mofei”. However, Xinbao is no longer angry in the past.

According to Xinbao’s explanation, the main reasons for the decline in profits are: the rapid appreciation of the exchange rate of RMB against the US dollar in the early 2021 and the sharp rise in the price of bulk raw materials, which have a great impact on the profitability of the company’s products in the short term.

Of course, Xinbao shares are not the most frustrated in the small power market. Bear Electric Co., Ltd. won this “honor”. As a once prominent dark horse of small electricity, Xiaoxiong electric appliance realized a revenue of 2.365 billion yuan in the first three quarters of 2021, a year-on-year decrease of 5.32%, and the current net profit was 189 million yuan, a year-on-year decrease of 41.29%.

Compared with the sharp decline in profits of Xinbao shares and Xiaoxiong electric appliance, Supor and Jiuyang shares, the two giants of Xiaodian, are much more stable. According to the latest data, Supor’s net profit attributable to parent company in 2021 increased by 5.29% year-on-year. Even so, the sharp rise in the price of bulk raw materials also reduced SUPOR’s comprehensive gross profit margin by 0.38 percentage points.

Looking at the performance quarterly, the development context of the whole industry will be clear at once.

According to the time series, in addition to the high growth in the first quarter (except bear), the growth rate of small electric brands slowed down - negative growth trend in the second and third quarters, and then recovered and returned to varying degrees in the fourth quarter.

In the first stage, affected by the low base in the first quarter of 2020, and the cost of raw materials has not been fed back to the sales terminal, the major brands achieved a good start in the first quarter; In the second stage, the price of raw materials was fully reflected in the cost field, and the performance declined significantly in the second and third quarters; In the third stage, the performance of small power enterprises gradually recovered due to the improvement of operation efficiency and the effect of price increase strategy, as well as the curbing of the rise in raw material costs.

Focusing on various brands, Supor had the best overall performance in the whole year, but it seems that it has not fully recovered in the third and fourth quarters due to the strong performance in the first quarter. Jiuyang is remarkable, with the smallest decline in the third quarter and the most robust in the first three quarters. After a sharp decline in the second and third quarters, Xinbao rebounded strongly in the fourth quarter. The bear is expected to have the largest decline in the whole year. Whether it can rebound quickly depends on the specific data in the fourth quarter.

02 “dare not” raise the price of small household appliances

Everything seems to be developing in a good direction, but there are too many uncertainties.

The reason is that the sword of Damocles is always hanging overhead: Although the rise of raw material prices is slow, it is still high. Another important factor is that the effect of raising the price of small electricity in the kitchen is not ideal.

According to the total data pushed by AVC, in 2021, the retail sales of refrigerators in the household appliances decreased by 2.1% year-on-year, but the retail sales increased by 7.9% year-on-year; The retail sales of air conditioners decreased by 8.7%, and the retail sales decreased slightly by 1.2%; The retail volume of integrated stove market increased by 28% year-on-year, and the retail volume increased by 41% year-on-year; The retail sales of dishwasher market increased by 1.7% year-on-year, and the retail sales increased by 14.4% year-on-year; The retail sales of clean appliances increased by 2.6% year-on-year, and the retail sales increased by 28.9% year-on-year. The retail volume of kitchen small electricity (12 categories) decreased by 13.5% year-on-year, and the retail volume decreased by 14.1% year-on-year.

As shown in the above figure, referring to the relative change of retail volume / price, we can roughly calculate the overall price change of each major electricity category in 2021. Among them, the price of clean appliances increased the most, as high as 25.6%. Other household appliances basically maintained at around 10%, with the exception of small kitchen electricity, which did not rise but fell.

According to the general business logic, the improvement of product efficiency can lead to the improvement of value, and the price rise is natural. In addition, even if the product performance remains unchanged, the rising cost of raw materials will also push up the retail price of the product.

From the current market environment, the rising cost of raw materials generally exists in all major electrical products, while product upgrading occurs more in new categories such as dishwashers and cleaning appliances. But in any case, the probability of falling product prices is very small.

Zhou Fei, a person in the industry, also holds a similar view. The home appliance market is on the road of consumption upgrading, and the trend of price reduction and promotion is not strong. Even the double 11 price war did not start. “Of course, the main reason lies in the rising cost of raw materials. Reducing the price means losing money.”

According to Wu ang, a salesperson engaged in small electricity in the kitchen, large electricity just needs large components and is less affected by the price, but small electricity is mostly supplementary consumer products and is greatly affected by price fluctuations. “In economic terms, small electricity is more flexible; in our own words, we dare not reduce prices.”

This may, to some extent, reveal the reason for the decline in the price of small electricity in the kitchen: “if you don’t want to, you can’t do it.”

But Wu ang may have said less, that is, the technical threshold of small electricity in the kitchen is low, and the market competition is extremely fierce, which also makes the price raising strategy of major brands more cautious.

03 new students in sight?

In addition to raw materials, rising overseas costs and tight international logistics are also important factors limiting enterprise profits.

But overseas markets

On February 6 Beijing time, the Los Angeles Lakers defeated the Indiana Pacers 94-136 away. It is worth mentioning that the Lakers were 23 points behind the Pacers at the end of the half-time. In the game, when Ingram made a free throw, the fans were shouting at him: LeBron is going to trade you.

At the end of the half-time, the US media spoofed James and sent a text message to the magician: “trade Anthony Davis quickly, or I will continue to sit on the bench in the second half.” At present, the Lakers are in the vortex of public opinion in the transaction. In such a transaction, the team’s hearts are naturally scattered. More importantly, almost everyone of these young players has been sent to the shelves by the management.

In the latest development of today’s transaction, the Lakers gave the final offer: Ball brother + Kuzma + Ingram + Hart + zubartz + pop + two first round signings for Anthony Davis and Solomon hill. At that time, when looking at the offer, Chumei had praised it, but then the offer was rejected by the pelican, and the Lakers withdrew all transactions about Chumei.

And every offer from the Lakers, Ingram and Kuzma are listed. No wonder the fans will react like this today! In this battle, Ingram got 12 points and 6 rebounds. （Emily）