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        <title>Ashish Kumar</title>
        <link>https://paragraph.com/@ashventuredoteth</link>
        <description>Brand &amp; Product Designer</description>
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            <title>Ashish Kumar</title>
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            <title><![CDATA[Coinvise Brand Design]]></title>
            <link>https://paragraph.com/@ashventuredoteth/coinvise-brand-design-2</link>
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            <pubDate>Tue, 25 Jun 2024 12:58:23 GMT</pubDate>
            <description><![CDATA[Coinvise: Joining a Revolutionary Force2021 was a pivotal year for crypto. DAOs and social tokens were exploding in popularity, fueling the rapid growth of vibrant online communities. ConstitutionDAO, a decentralised community, raised 47 Million USD to try to buy one of the original copies of the United States Constitution. Other leading DAOs such as FWB, Bankless, Uniswap, PleasrDAO, BAYC, Olympus, Seed Club, ENS were also making waves.In less than a week ConstitutionDAO raised 11,613.39 ETH...]]></description>
            <content:encoded><![CDATA[<h3 id="h-coinvise-joining-a-revolutionary-force" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Coinvise: Joining a Revolutionary Force</h3><p>2021 was a pivotal year for crypto. <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.coinbase.com/learn/market-updates/around-the-block-issue-21">DAOs and social tokens were exploding in popularity</a>, fueling the rapid growth of vibrant online communities. <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.constitutiondao.com/">ConstitutionDAO</a>, a decentralised community, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.theverge.com/22820563/constitution-meme-47-million-crypto-crowdfunding-blockchain-ethereum-constitution">raised 47 Million USD</a> to try to buy one of the original copies of the United States Constitution. Other leading DAOs such as FWB, Bankless, Uniswap, PleasrDAO, BAYC, Olympus, Seed Club, ENS were also making waves.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/9a64d30f4bddc7d343d4b7e6012fff2c6558019e3582c046e801bcb9b2ec6b03.png" alt="In less than a week ConstitutionDAO raised 11,613.39 ETH from 17,000 contributors" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">In less than a week ConstitutionDAO raised 11,613.39 ETH from 17,000 contributors</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/balajis/status/1449591094191218688">https://x.com/balajis/status/1449591094191218688</a></p><p>It was in this electrifying environment that I joined Coinvise, a visionary startup with a bold mission: <em>becoming the essential toolkit for crypto communities</em>. Coinvise recognized the transformative potential of social tokens to empower these groups, and I was eager to contribute to shaping this future.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/67685a73629c4d05a34b926da9159b6eced98f37dee7fa9ce474779d7880e109.png" alt="Problem to Solve" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Problem to Solve</figcaption></figure><p>As the first designer on board, I had the exciting challenge of crafting Coinvise&apos;s visual identity. To ensure it resonated perfectly, I embarked on a deep dive into the brand&apos;s DNA. This involved:</p><ul><li><p><strong>Unveiling the Brand Core:</strong> We meticulously dissected Coinvise&apos;s purpose, target audience, and desired brand image. Together, we explored the keywords that best captured its essence and identified those to avoid.</p></li><li><p><strong>Competitive Landscape Analysis:</strong> We conducted a thorough analysis of the competitive landscape to understand Coinvise&apos;s unique position within the crypto space.</p></li><li><p><strong>Bringing the Brand to Life:</strong> Coinvise wasn&apos;t just a company, it was a personality waiting to be discovered. Through creative exercises, we imagined Coinvise as a person – its age, goals, music taste, and even favorite shows!</p></li></ul><p>By delving into these questions, I gained a comprehensive understanding of Coinvise&apos;s core values and aspirations. This foundation proved instrumental in shaping a powerful visual identity that perfectly captured the brand&apos;s essence.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/fe02867937cbea288d181804d48aa5c074584b52e4504f2e0458445c843638da.png" alt="Coinvise identity, when I joined in 2021" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Coinvise identity, when I joined in 2021</figcaption></figure><h3 id="h-brand-identity-and-visual-design" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Brand Identity and Visual Design</h3><p>In collaboration with the founder <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/0xjenil">Jenil</a>, we established three key pillars for Coinvise&apos;s brand identity:</p><ul><li><p><strong>Simplicity:</strong> The logo should be simple, clean and straightforward</p></li><li><p><strong>Visual Impact:</strong> The logo should be visually strong</p></li><li><p><strong>Meaningful Connection:</strong> A brand identity that reflects Coinvise&apos;s purpose and values, fostering a connection with the community builders</p></li></ul><h3 id="h-unveiling-the-coinvise-portal-a-gateway-to-crypto-communities" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Unveiling the Coinvise Portal: A Gateway to Crypto Communities</h3><p>After exploring various design options, we landed on a powerful brand element: <strong>the portal</strong>. This wasn&apos;t just a shape; it was an <em>invitation</em>. The portal beckons users to enter a new world – a world brimming with crypto-enabled communities and the exciting potential of social tokens.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/3ab378d9e420c2faf9bcb2dd2786ccea8eda0a4164f494dc0d174eb48dec610f.png" alt="Logo Identity &amp; Brand Element (Portal)" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Logo Identity &amp; Brand Element (Portal)</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/4ac80772a3ef5a8768d8e9f7ce1a7eca5ed937be7114f21fbb63787e8864c12b.png" alt="Visual Moodboard for the Coinvise Portal Shape" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Visual Moodboard for the Coinvise Portal Shape</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/a0dbee3921d66d62ef7dad050ee3ed49f3ebba81697bb86cd4dcfd41e4d6a4a4.png" alt="Profile Images" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Profile Images</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/dc6f0394992f82848431d412296f611402ebf328e881dba34963d6af4813d71a.png" alt="Early Iconography" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Early Iconography</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/d5272867510ff12a4a8d7cf18c9fc112523e332612b4bea77ac153cba27e139a.png" alt="Supporting Identities" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Supporting Identities</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/3be876d278459afa7d59a9c901a058d64153d95f0af944ab6e835fd0436267f1.png" alt="Identities for custom Campaign pages" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Identities for custom Campaign pages</figcaption></figure><h3 id="h-crafting-the-first-impression-coinvises-landing-page" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Crafting the First Impression: Coinvise&apos;s Landing Page</h3><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/f1665f77c377d43165ad07c65363bf5de42ac3402f928917f2ae228a9af48e3b.png" alt="Original Landing page, 2021" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Original Landing page, 2021</figcaption></figure><p>When I joined Coinvise, the user experience lacked a central hub – there was just an intro header followed by a quest feed and other tools. It was clear we needed a strong first impression.</p><p>Leveraging the newly developed brand personality, I started working on the creation of a landing page that clearly communicated Coinvise&apos;s <strong>purpose</strong>. This landing page served as the gateway to the Coinvise experience. It concisely explained the value proposition and enticed users to explore further with a compelling &quot;Explore&quot; button. This button led them to a comprehensive dashboard showcasing the full suite of Coinvise&apos;s product offerings.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/565c5f563ab70d09466ced45d4149f9d4e7c0e04956f433c6b369829fc5d1b9e.png" alt="Landing page redesign 2021" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Landing page redesign 2021</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/3f9d77870e742e267d224defb63ada5bbdddca27808cd5ab604fa94301283781.png" alt="Landing page, January 2023" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Landing page, January 2023</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/3e2e3456e1ad8e9d032d1de8dfe75aa089be8690f18b77a2648e257205db69ad.png" alt="Landing page, February 2024" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Landing page, February 2024</figcaption></figure><p>Coinvise has always been at the forefront of innovation within the crypto community. Initially envisioned as a comprehensive suite of community tools, Coinvise strategically pivoted to become a leading platform for rewards tooling. This shift reflects the ever-evolving needs of crypto communities, and the Coinvise landing page has continuously adapted to keep pace.</p><h3 id="h-social-media-design" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Social Media Design</strong></h3><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/784784a00c5b709af9ed0b75979089d0d202ce4d79c1a375d34507fced57ba15.png" alt="Coinvise Social Creatives" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Coinvise Social Creatives</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1502310081601634307">https://x.com/CoinviseCo/status/1502310081601634307</a></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1567913802930454529">https://x.com/CoinviseCo/status/1567913802930454529</a></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1724323880209412509">https://x.com/CoinviseCo/status/1724323880209412509</a></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1671909992436498434">https://x.com/CoinviseCo/status/1671909992436498434</a></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1649062201297182721">https://x.com/CoinviseCo/status/1649062201297182721</a></p><p>In 2021, Coinvise <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://coinvise.mirror.xyz/-8jI4r9zZriROBYpXJXRFZmUeq5d5yGoMxVXBp-Nizs">published a guide</a> to help creators navigate the process of launching DAO tokens. To spread the word, I even created a short Twitter promo!</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://vimeo.com/942697462">https://vimeo.com/942697462</a></p><h3 id="h-crafting-compelling-stories-coinvise-deck-design" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Crafting Compelling Stories: Coinvise Deck Design</h3><p>Over my three years at Coinvise, I had the privilege of designing a comprehensive suite of presentation decks. These decks, encompassing topics like Events, Creators, Memberships, Products, Funding, Partnerships, and even Coinvise Wrapped, played a crucial role in the company&apos;s growth.</p><p>Each deck represented a perfect marriage of data and visual design. They effectively communicated complex information with clarity and impact. Importantly, thanks to the trust placed in me by founder Jenil Thakker, I enjoyed complete creative freedom throughout the design process.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/47364fa55969966200d5a9121ea558e70b5185755e14a502f4107f185f13f5f6.png" alt="Coinvise Deck Designs" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Coinvise Deck Designs</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1467900146981560324">https://x.com/CoinviseCo/status/1467900146981560324</a></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1742211388679094427">https://x.com/CoinviseCo/status/1742211388679094427</a></p><h3 id="h-coinvise-learn" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Coinvise Learn</h3><p>In 2022, I led the relaunch of <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.coinvise.co/learn">Coinvise Learn</a>, the company&apos;s educational platform. I spearheaded a complete overhaul, involving our design intern, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/snehatea">Sneha</a> in crafting a fresh interface and redesigned landing page. To further elevate the user experience, I also redesigned the Learn branding and visual system, ensuring a cohesive and engaging learning environment.</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1588208164264091650">https://x.com/CoinviseCo/status/1588208164264091650</a></p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/f62e1138af9b0865ea785c09210cbd557f36ec12609823389da766dbd2990bef.png" alt="Coinvise Learn Branding &amp; Visual Design" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Coinvise Learn Branding &amp; Visual Design</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/87591b5f7cfe5cf757af22bd21cd20a9866ec43c1492660f1af2814a39faa5fc.png" alt="Coinvise Learn Case Studies&apos; Covers" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Coinvise Learn Case Studies&apos; Covers</figcaption></figure>]]></content:encoded>
            <author>ashventuredoteth@newsletter.paragraph.com (Ashish Kumar)</author>
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            <title><![CDATA[Coinvise Product Design]]></title>
            <link>https://paragraph.com/@ashventuredoteth/coinvise-product-design-2</link>
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            <pubDate>Tue, 25 Jun 2024 12:56:49 GMT</pubDate>
            <description><![CDATA[I’m a crypto product designer with a marketing background in consumer brands and web3 startups. I am not an expert, but I have a really curious mind. I ask a lot of questions around the problem we are trying to solve. I believe this approach has helped me exceed user expectations and drive positive brand impact in my previous roles.Design SystemIn 2021, I launched my product design journey at Coinvise by developing the brand guidelines and a comprehensive design system for their web applicati...]]></description>
            <content:encoded><![CDATA[<p>I’m a crypto product designer with a marketing background in consumer brands and web3 startups. I am not an expert, but I have a really curious mind. I ask a lot of questions around the problem we are trying to solve. I believe this approach has helped me exceed user expectations and drive positive brand impact in my previous roles.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/edce1a503924154cba54e19907e5659e4347b2637e882f5cf3c0e0a8ee729b66.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><h3 id="h-design-system" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Design System</h3><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/5b0b1af3ba4b8c55d8bd34ae819ab5cd7268a161ffeddb88c71c4ef9a8d5574c.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>In 2021, I launched my product design journey at Coinvise by developing the brand guidelines and a comprehensive design system for their web application. I meticulously established the design system&apos;s core elements, from typography styles and color palettes to padding and corner rounding values. This comprehensive system, provided a foundation for a consistent and scalable user experience.</p><p>I feel Design systems are living documents, not static style guides. Through continuous design optimisation, the addition of new elements and components, they stay relevant and responsive to evolving needs.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/7844c481c871430678ae29aaab58de8e8004ef5002123367b745a21dd14c5046.gif" alt="A good Design System is always becoming" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">A good Design System is always becoming</figcaption></figure><h3 id="h-dashboard-design" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Dashboard Design</h3><p>Once we had the fundamentals of Design System in place, my first design job was to revamp the Coinvise Dashboard. At the time, Coinvise offered a robust suite of tools for managing community tokens and incentives. However, as community needs evolved and the crypto landscape shifted, Coinvise proactively pivoted its product offerings to stay relevant.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/ff1aaad7ea3e3ae1b934003018ba6d3d9e8e6fd7609caa1fcbf8f4c6ce5a1ab5.png" alt="2021" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">2021</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/e53cb6db1c3b129153ae6c4662d86e18b33a99835c78306b98b06ef38cb19485.png" alt="2022" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">2022</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/e77df7d8777a126ab2f073140d57543805864205e19d704232e119ef102db5f5.png" alt="2023" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">2023</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/4893c0981100e838d4d8b86f6dffd77e02758688de96b45bd86ac3310379c435.png" alt="2023" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">2023</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/238de0109e6e81c38be43d9d2f342dc64367ba2a39571a3a752c57cb554dd682.png" alt="2024" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">2024</figcaption></figure><h3 id="h-campaign-page-design" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Campaign Page Design</h3><p>Once the team realised <strong>Campaigns</strong> is the product-market fit for Coinvise, it was time to revamp our claim page designs. I redesigned the <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.coinvise.co/campaign">campaign creation</a> flow and the claim pages to meet the growing user demands.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/4666d36d67c2c746aa751f9454f875e2c5b8aba1be1422faac1b9fc9c93bbe31.png" alt="Claim Page before the redesign" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Claim Page before the redesign</figcaption></figure><p>We introduced setting claim <strong>Requirements</strong> which the user has to complete in order to be eligible for claiming the asset (token/NFT). These requirements could be as simple as provide your email id, to complex tasks such as follow on Farcaster/ Lens/ Orb/Twitter, provide Uniswap liquidity, hold a token/NFT, join Discord, collect NFT on Zora/Sound/Mirror etc.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/f027d759f8e87149d0ce702d2047f3ae84d299c6a70a11118030b0d7492d7b6b.png" alt="Select Requirements Panel" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Select Requirements Panel</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1669416551102173184/photo/1">https://x.com/CoinviseCo/status/1669416551102173184/photo/1</a></p><p>We also introduced setting Campaign <strong>Perks</strong> to the users who’re eligible for the claim. In addition to the token/NFT, now the creator can also reward the user on successful completion of the campaign. The perks could range from access to unique content to communities on Discord/Telegram, exclusive merch, event tickets and subscriptions. These rewards could be distributed via two methods: enable to all or, to selected winners through a raffle draw.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/d7d74cf4073ba9906104d1d7609752a13b6e5661585e75530b10e052725c334b.png" alt="Select Perks Panel" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Select Perks Panel</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1740047358258520410/photo/1">https://x.com/CoinviseCo/status/1740047358258520410/photo/1</a></p><p>The new claim page design is based on the following strengths:</p><ul><li><p><strong>Storytelling:</strong> Leveraging storytelling is a great way to engage users and create an emotional connection with the campaign. This can lead to a deeper understanding and potentially higher claim rates.</p></li><li><p><strong>Requirement &amp; Perks:</strong> Providing clear information about the requirements to participate and the benefits of claiming tokens streamlines the process and incentivizes users.</p></li><li><p><strong>Six Prominent Sections:</strong> Having a well-structured page with dedicated sections guides creators through the campaign setup process and ensures clarity.</p></li></ul><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://vimeo.com/967672052">https://vimeo.com/967672052</a></p><p>The new Campaign page design divided the UI into two parts: The left part is scrollable and is dedicated to the storytelling, requirements, perks and FAQs. The right side of the page is fixed (no scroll) and has space for the NFT/token details, and a clear button with the CTA- <strong>Collect</strong>, prompting users to claim tokens or participate in the campaign. The new design stood out coz of two reasons:</p><ul><li><p><strong>Clear Separation:</strong> Dividing the page into a dedicated storytelling/information section and a fixed action section creates a clear hierarchy and guides users effectively.</p></li><li><p><strong>Focus on Action:</strong> Having the NFT/token and the CTA button on the right side, fixed and readily visible, keeps the action at the forefront and encourages participation.</p></li></ul><p>Campaign page demo:</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://vimeo.com/851213309">https://vimeo.com/851213309</a></p><p>I also designed custom Campaign pages for ecosystem clients, e.g. <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.coinvise.co/AISC">AISC Summer Campaign</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.coinvise.co/switch">Polygon Social Switch</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.coinvise.co/amplified">Arbitrum Amplified</a> and <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.coinvise.co/spotlight">Base Spotlight</a>.</p><p>After completing the initial design, I took the initiative to further refine the campaign page aesthetics with an eye towards the future updates. Inspired by the iOS album art background effect, I conceptualised a design upgrade that I believe enhances the overall appeal and longevity of the page. I&apos;d be happy to hear your thoughts and get some feedback on this new direction.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/3f781c52c32557288305ada291cbd1d27552ab938e0cb0d1decdb51bc00838db.gif" alt="Design Concept for Campaign Page" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Design Concept for Campaign Page</figcaption></figure><h3 id="h-campaign-templates-design" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Campaign Templates Design</h3><p>We made the Campaign creation process even simpler by introducing Campaign Templates. While retaining the original flow, we introduced four new templates with preselected requirements:</p><ul><li><p><strong>Follow on Socials</strong> (Twitter/Farcaster/Lens)</p></li><li><p><strong>Join our Community</strong> (Discord/Farcaster/Orb)</p></li><li><p><strong>Collect Email</strong></p></li><li><p><strong>Share a Post</strong> (Twitter/Farcaster/Lens)</p></li></ul><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/cd4b8544a268b0624c4eec3b7fb8f7473718d3dc88c761099980251709871539.png" alt="Campaign Creation Flow" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Campaign Creation Flow</figcaption></figure><p>To further speed up the flow, I introduced WYSIWYG blog-like format which significantly improved the user experience and streamlined campaign creation for users. Here&apos;s how:</p><p><strong>Benefits of WYSIWYG format:</strong></p><ul><li><p><strong>Faster Creation:</strong> By eliminating forms and replacing them with editable sections, users can see their campaign page come together in real-time, accelerating the creation process.</p></li><li><p><strong>Improved Visualisation:</strong> The WYSIWYG format allows users to visualise the final page layout as they add content, leading to better decision-making and a more cohesive campaign page.</p></li><li><p><strong>Easier Editing:</strong> Editing text, images, and other elements within the page itself is intuitive and avoids the need to switch between forms and preview modes.</p></li></ul><p><strong>Using Popup Modals Effectively:</strong></p><ul><li><p><strong>Focus on Specific Content:</strong> Popup modals for adding details like requirements, perks, and rewards keep the main page uncluttered and allow users to focus on specific content at a time.</p></li><li><p><strong>Clarity and Organization:</strong> Each modal can be designed with clear labels and instructions to guide users through adding the necessary information. Consider using examples or templates for requirements and perks to assist users.</p></li><li><p><strong>Saving and Previewing:</strong> Ensure users can save their progress and preview the entire campaign page before finalizing it. This allows them to catch any errors and make adjustments before publishing.</p></li></ul><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/9fb4d7a011f5bd851e5e74cead68fb129b9b96c5e119a7e2b32a329256cebe4f.gif" alt="Sample Campaign Template" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Sample Campaign Template</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1778454758359253414/photo/1">https://x.com/CoinviseCo/status/1778454758359253414/photo/1</a></p><h3 id="h-campaign-metrics-design" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Campaign Metrics Design</h3><p>After launching the new Campaign page design, the next obvious step was to design for Campaign metrics. We introduced a <strong>Manage</strong> panel (visible only to the Creator) keeping these points in mind:</p><ul><li><p><strong>User-Centric Design:</strong> By creating a dedicated Manage panel with clear tabs, prioritize user needs and made campaign data readily accessible.</p></li><li><p><strong>Actionable Information:</strong> The combination of real-time data, milestones, and campaign control options empowers Creators to take action and optimize their campaigns.</p></li><li><p><strong>Flexibility and Control:</strong> The Settings tab provides a good range of options for Creators to manage their campaigns according to their specific needs and goals.</p></li></ul><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/e5a41570d550f53ce9e565d7d782b36feca4a1b5cb28ac0e26b8588e495cf823.gif" alt="Manage Panel" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Manage Panel</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1677012370798018562/photo/1">https://x.com/CoinviseCo/status/1677012370798018562/photo/1</a></p><p>We introduced three tabs in the Manage panel for very specific tasks:</p><ul><li><p><strong>Insights &amp; Monitoring</strong> The Insights tab empowers Creators to track campaign performance in real-time, allowing them to optimize their strategies for better results.</p></li><li><p><strong>Actionable Data</strong> The Activity tab with the live minting graph and milestones provides valuable data points like first/last mint, total minted tokens/NFTs, and unique minters (export as CSV). This allows Creators to gauge user interest and campaign effectiveness.</p></li><li><p><strong>Campaign Control</strong> The Settings tab offers Creators flexibility by allowing them to pause/withdraw campaigns, generate embed URLs, set custom URLs, list campaigns on the Orb app, and customize accent colors.</p></li></ul><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/7bacaa338c3979330b96693ed879eb5714549ed0bdc694cd361278f578402aba.png" alt="Insights Tab" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Insights Tab</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/7a2231409f24999d6214f5826425fad36cb35f526f0164596bb169737e2f64d8.png" alt="Activity Tab" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Activity Tab</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/3133a7e748f71793bfd463ba968be8e68ba5f21b7ead3b6bab76951f5176d183.png" alt="Settings Tab" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Settings Tab</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1690022434055839744/photo/1">https://x.com/CoinviseCo/status/1690022434055839744/photo/1</a></p><h3 id="h-protocol-rewards-xp-and-streaks-design" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Protocol Rewards, XP &amp; Streaks Design</h3><p>On 1st March, 2024 Coinvise introduced <strong>Protocol Rewards</strong>. With Protocol Rewards, both Creators and collectors can now earn rewards by using Coinvise. Creators can now earn 30% of the platform fees from their Campaigns on Coinvise. Collectors can earn 10% of the platform fees through unique referral links. I designed the Rewards UI by integrating the Rewards component in the page header design.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/da9716d3d575d77f9aa36d4787406af39fafc5a354531970e1b37e0b32e5c1a6.png" alt="Rewards in Page Header" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Rewards in Page Header</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/1e9ec011bf8782382e93c00a088e913ebb855273f4234f63648555820225c8e5.gif" alt="Withdraw Rewards UI" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Withdraw Rewards UI</figcaption></figure><p>Subsequently, we also launched Leaderboard Ranking, XP awards and Daily Streaks. I designed the iconography, colors and the overall experience for all three components.</p><p><strong>Overall Experience:</strong></p><ul><li><p><strong>Integration:</strong> The Rewards, Ranks, XP and Streaks were seamlessly integrated into the Coinvise user experience. By placing these components in the header, they easy to access and always visible.</p></li><li><p><strong>Engagement Loops:</strong> Components like Leaderboard Ranking, XP and Streaks were designed to create engagement loops, e.g. Streaks incentivised users to return regularly to the platform.</p></li></ul><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/f92697572c56e2e615d4a880c13e43f444e9f13e40ad476badac873f4091a9e5.gif" alt="Leaderboard Rank" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Leaderboard Rank</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1782756313446961359/photo/1">https://x.com/CoinviseCo/status/1782756313446961359/photo/1</a></p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/936798bb49fca62e12669473465a0ecfbba2463e8a71b8f57fcbf83ecad2b6dd.gif" alt="XP Points" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">XP Points</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/7e1434f2b972b5755f930eda72773069a8920a4c5f6f672c81e31148b3c04730.gif" alt="Streaks UI" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Streaks UI</figcaption></figure><p>On 1st March, 2024 Coinvise launched Protocol Rewards.</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1763613941500887410">https://x.com/CoinviseCo/status/1763613941500887410</a></p><p>Within a month of launch, Creators reported earnings through Protocol Rewards.</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/gamiwtf/status/1787376878271250583">https://x.com/gamiwtf/status/1787376878271250583</a></p><p>The new feature updates resulted in huge response from the Creator and Collectors.</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/0xjenil/status/1771785493174260146">https://x.com/0xjenil/status/1771785493174260146</a></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/0xjenil/status/1783852117884842312">https://x.com/0xjenil/status/1783852117884842312</a></p><p>The new features- Rank, XP and Streaks also found prominent place in the revamped <strong>Profile Page</strong> design.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/a9bbd25e6b2a64cce957c12d26800f51f21d1a2721e8db53ee7efc91f799fc4a.png" alt="Revamped Profile Page Design" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Revamped Profile Page Design</figcaption></figure><h3 id="h-crosschain-minting-design" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Crosschain minting Design</h3><p>With the launch of multiple L2 chains like Polygon, Optimism, Base, Arbitrum, Avalanche and Binance, collecting tokens/NFT Coinvise Campaigns became harder as most of the collectors did not hold any balances on the upcoming new chains. E.g. to mint on Polygon, the user needs to have MATIC balance to pay for the assets as well as for the gas fees accrued. This posed a serious problems for the new chains- how to get users to engage on new chains.</p><p>The rise of multiple L2 (Layer 2) chains like Polygon, Optimism, Base, Arbitrum, Avalanche and Binance presented a challenge for user engagement, especially for new chains. Here&apos;s a breakdown of the situation and some potential solutions:</p><p><strong>The Challenge:</strong></p><ul><li><p><strong>Lack of Native Tokens:</strong> Users might not hold any MATIC (Polygon) or other native tokens of the new L2 chains, making it difficult to participate in Campaigns and pay gas fees.</p></li><li><p><strong>Unfamiliarity:</strong> Users might be unfamiliar with the new chains and hesitant to explore them.</p></li><li><p><strong>Clunky Ux:</strong> To be able to participate in these Campaigns, users had to first <strong>bridge</strong> and then <strong>swap</strong> their balance into native tokens. This adds an unnecessary step in the entire minting experience.</p></li></ul><p>In 2023, Decent <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/decentxyz/status/1663914889935478788">launched</a> <strong>The Box,</strong> thus solving the problem of crosschain minting on any chain, without holding any balance on the same chain. With Decent Box integration, users can mint from any chain and pay for the gas fees with any assets they hold in their wallet. It feels just like you’re interacting on a single chain.</p><p>In early 2024, Coinvise integrated the Decent Box SDK into its minting process. I designed the frontend for the seamless crosschain minting experience.</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://vimeo.com/967717979">https://vimeo.com/967717979</a></p><p>Key features of the Coinvise minting ux:</p><ul><li><p><strong>Smart Chain Selection:</strong> No more worrying about gas fees! The system automatically analyzes gas prices across different chains (e.g., Polygon, Optimism) and selects the most cost-effective option for minting.</p></li><li><p><strong>Seamless Minting:</strong> With just one click on the &quot;Sign&quot; button, the Decent Box integration facilitates a smooth interaction between your wallet and the minting process.</p></li><li><p><strong>Direct Mint Option:</strong> If you have sufficient balance on the native chain required for the specific campaign, the system bypasses Decent Box and utilizes the familiar direct mint interface. (This might involve switching the network to the NFT chain.)</p></li><li><p><strong>Low Balance Alerts:</strong> In the rare case where you don&apos;t have enough balance on any supported chain, the system clearly informs you with a &quot;low balance&quot; message, so you can take necessary actions before attempting to mint.</p></li></ul><p>These improvements ensured a more efficient, user-friendly, and cost-effective minting experience on Coinvise.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/c2e9792e430e0401de2703b5476d69c05310067026491041eb97db9ae18243c3.gif" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>Beyond the above product designs, I also played a key role in designing earlier product flows. This included:</p><ul><li><p><strong>Engagement Features:</strong> Design of user journeys for quests, vesting/lockup schedules, and airdrop claim links.</p></li><li><p><strong>Innovative Functionality:</strong> Creating a &quot;wallet multidrop&quot; feature that airdrops tokens to multiple wallets based on on-chain data filters and criteria.</p></li><li><p><strong>User Experience:</strong> Designing intuitive navigation systems for both desktop (sidebar) and mobile (pull-up menus and side-scrolling).</p></li></ul><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/83fe107b561ba61d2200840721f3b50a9f47c54426fcdc9409c87fbd8794a088.png" alt="Product Design, in a Nutshell" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Product Design, in a Nutshell</figcaption></figure>]]></content:encoded>
            <author>ashventuredoteth@newsletter.paragraph.com (Ashish Kumar)</author>
            <enclosure url="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/724b93498b7c8f38281637e4df094d168a9505adadb975fdb3a621a1df4a8c6e.png" length="0" type="image/png"/>
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            <title><![CDATA[Coinvise Event Design]]></title>
            <link>https://paragraph.com/@ashventuredoteth/coinvise-event-design</link>
            <guid>X6df65SOv6BAhdTHL9VJ</guid>
            <pubDate>Tue, 25 Jun 2024 12:55:23 GMT</pubDate>
            <description><![CDATA[During my three years at Coinvise, Coinvise hosted a number of domestic and international events & meetups. Each event was created like a sub-brand with its own brand identity and design elements.NFT NYC 2022https://x.com/CoinviseCo/status/1543287068662571009/photo/1Coindesk Consensus 2022https://x.com/CoinviseCo/status/1529129861016539137/video/1Coinvise Berlin Meetup 2022Coinvise x FWB FEST 2022https://x.com/CoinviseCo/status/1562454615127642114/photo/1Creator Cocktails, ETHDenver 2023https...]]></description>
            <content:encoded><![CDATA[<p>During my three years at Coinvise, Coinvise hosted a number of domestic and international events &amp; meetups. Each event was created like a sub-brand with its own brand identity and design elements.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/64a37c874161c450aef3cbc2273deec7d287f948ff520a33a7650295c1a59c20.png" alt="NFT NYC 2022" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">NFT NYC 2022</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1543287068662571009/photo/1">https://x.com/CoinviseCo/status/1543287068662571009/photo/1</a></p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/826ba57e9ef2efb4795908a1bcd3de2fac4b62f14f3d0460c5a8c230c29e1181.png" alt="Coindesk Consensus 2022" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Coindesk Consensus 2022</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1529129861016539137/video/1">https://x.com/CoinviseCo/status/1529129861016539137/video/1</a></p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/da4efd3224cd4559c5eb630f9da2dd5fcca546bd50d0410398455e935d87024a.png" alt="Coinvise Berlin Meetup 2022" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Coinvise Berlin Meetup 2022</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/6bbbb0357c79b989f245711afa179a93f44463883701736c2f0b1e9642b85b46.png" alt="Coinvise x FWB FEST 2022" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Coinvise x FWB FEST 2022</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1562454615127642114/photo/1">https://x.com/CoinviseCo/status/1562454615127642114/photo/1</a></p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/bf685390ba13cd2921d932e76b795e92efe3392db48d35d526f7803560cea467.png" alt="Creator Cocktails, ETHDenver 2023" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Creator Cocktails, ETHDenver 2023</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1630628559575236613/photo/1">https://x.com/CoinviseCo/status/1630628559575236613/photo/1</a></p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/36179bd154f6bc25ae6d878ac17df6240e511b07f7fa55a46c71c5d130613a2f.png" alt="Cosmo Night, ETHIndia 2022" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Cosmo Night, ETHIndia 2022</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1599384273467113472/photo/1">https://x.com/CoinviseCo/status/1599384273467113472/photo/1</a></p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/c737cd2258b534c274b80e8e17584e7dafba2a80ab442add9e1efe787185421a.png" alt="&apos;Cosmo Night&apos; Collaterals" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">&apos;Cosmo Night&apos; Collaterals</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/aa21336219c3e6ba55dfacbaa5e949f1487c09b89ee13b89281cecdcc9ba926f.png" alt="&apos;Incognito&apos;, ETHIndia 2023" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">&apos;Incognito&apos;, ETHIndia 2023</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/CoinviseCo/status/1729763235069333788/photo/1">https://x.com/CoinviseCo/status/1729763235069333788/photo/1</a></p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/bca28a2d07004a81d76e2d5472a71314cac054e0fdef285b4efeda5b55daffd9.png" alt="&apos;Incognito&apos; Merch" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">&apos;Incognito&apos; Merch</figcaption></figure>]]></content:encoded>
            <author>ashventuredoteth@newsletter.paragraph.com (Ashish Kumar)</author>
            <enclosure url="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/b2ef94fd8e22ccdf5aebdd6fbe537859a51c527dd2fe25783ecfbee31cc72adb.png" length="0" type="image/png"/>
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            <title><![CDATA[Promax BDA 2009 silver]]></title>
            <link>https://paragraph.com/@ashventuredoteth/promax-bda-2009-silver</link>
            <guid>zl0PWjOakCSq5PafwZbA</guid>
            <pubDate>Fri, 21 Jun 2024 12:24:40 GMT</pubDate>
            <description><![CDATA[2009: Art Directed Award-Winning Poster Campaign for Fox History & Entertainment (Promax BDA Silver Award). The posters aimed to grab attention and spark curiosity about the channel&apos;s unique programming, which offered a wide range of historical content beyond traditional war documentaries (History that Entertains).Brand Poster for Fox History & EntertainmentCreative Director: Sudhir Bhagat Copywriter: Shwetabh Gupta Art Director: Ashish Kumar Account Director: Shubrojyoti Roy Agency: TBW...]]></description>
            <content:encoded><![CDATA[<p>2009: Art Directed Award-Winning Poster Campaign for Fox History &amp; Entertainment (<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.gema.org/awards">Promax BDA</a> Silver Award). The posters aimed to grab attention and spark curiosity about the channel&apos;s unique programming, which offered a wide range of historical content beyond traditional war documentaries <em>(History that Entertains)</em>.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/944cad25b28992494293e60dcb99d00d423d7cb7615e042138138b60b4bfa4ff.png" alt="Brand Poster for Fox History &amp; Entertainment" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Brand Poster for Fox History &amp; Entertainment</figcaption></figure><p><strong>Creative Director:</strong> Sudhir Bhagat</p><p><strong>Copywriter:</strong> Shwetabh Gupta</p><p><strong>Art Director:</strong> Ashish Kumar</p><p><strong>Account Director:</strong> Shubrojyoti Roy</p><p><strong>Agency:</strong> TBWA</p>]]></content:encoded>
            <author>ashventuredoteth@newsletter.paragraph.com (Ashish Kumar)</author>
            <enclosure url="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/471218452ebd64efd591a26202753710ba9da97333d3d3cda4f25ce71ef5853f.png" length="0" type="image/png"/>
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            <title><![CDATA[Generative AI Explorations]]></title>
            <link>https://paragraph.com/@ashventuredoteth/generative-ai-explorations</link>
            <guid>uq1vfc45tU1iUhBiWN9D</guid>
            <pubDate>Wed, 24 Apr 2024 19:47:13 GMT</pubDate>
            <description><![CDATA[Generative AI&apos;s journey began with foundational research, when the groundwork was laid in the development of Generative Adversarial Networks (GANs) around 2014. These algorithms act like artistic rivals, one creating images, the other critiquing them, leading to a continual refinement process. This technology exploded into the public eye in 2022 with the launches of platforms like OpenAI&apos;s DALL-E, Midjourney, Stable Diffusion and Adobe&apos;s Firefly (public beta in March 2023). The...]]></description>
            <content:encoded><![CDATA[<p>Generative AI&apos;s journey began with foundational research, when the groundwork was laid in the development of Generative Adversarial Networks (GANs) around 2014. These algorithms act like artistic rivals, one creating images, the other critiquing them, leading to a continual refinement process.</p><p>This technology exploded into the public eye in 2022 with the launches of platforms like OpenAI&apos;s <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://openai.com/index/dall-e-3/">DALL-E</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.midjourney.com/showcase">Midjourney</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://stability.ai/news/stable-diffusion-3">Stable Diffusion</a> and Adobe&apos;s <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.adobe.com/in/products/firefly.html">Firefly</a> (public beta in March 2023). These user-friendly interfaces allowed anyone to describe an image, and generative AI would conjure it into existence.</p><p>In 2023, Adobe Firefly&apos;s launch brought a revolutionary development to the world of image editing. Unlike other AI tools, Firefly seamlessly extends existing images within Photoshop, without requiring any prompts! Intrigued by this capability, I pushed its limits by feeding it classic art. The results were incredible, sparking a fascination with Adobe&apos;s Generative AI.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/0d5057ff7d47d8b6724f5e6174b303993524fe657579b43ae1f45a0e22c75efe.jpg" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/9f57aa0ddbcd64ffcac3926d86f39eba6767ca9c068f0725e8d43bf9096f094c.jpg" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/ecb7ab56bb754ba53d402c6fa39cbbfc484ac5fa05eadb8d79835567bd1d872a.jpg" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/d13dbbeaa188260bfb3296ff5ea1bcdcfa57ddbd59887631acfc2f3de269f770.jpg" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/b97826144cc4faa7c8060024d56710cfbf2c4b3e1d747f960879c7b2e888ff67.jpg" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/9de6ffe842c2f1d17f2aa02e3cc5bbef65761b5d00ee852d67a0455701646ce1.jpg" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/974e9c49e52c82b2be84b74ff8f58a5796a4464ed74fd542b4d51da164b90824.jpg" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/0fe78f691c2865c2747f11f816dd302fe6c95ebbaa3dc88f733ad0dc1e66d87c.jpg" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/451db1a3bfe8443927d0df901d939b16619554b5a7c1bb87171960a7b24409bb.jpg" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/c768315d44132dbaa641119fc451619763d4d4e09dd6575cdb5cb31c950fcedd.jpg" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/ashventure/status/1666512709129498625">https://x.com/ashventure/status/1666512709129498625</a></p><p>Since then, Adobe&apos;s Generative AI capabilities have grown tremendously. Today, image fills would produce even more impressive results than what I achieved back in 2023.</p><h3 id="h-midjourney" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Midjourney</h3><p>I subscribed to Midjourney in the middle of 2023 and have been using it to generate images for brandwork and refine my prompt writing ability. I also took a <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://maven.com/nick-st-pierre/midjourney-for-creatives">prompt engineering course</a> by <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/nickfloats">Nick St. Pierre</a>.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/ef504cb14c556a9cb484eabdebe242dfe8dbb062eae13e62db4906919ada6296.png" alt="Some of My Midjourney Explorations" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Some of My Midjourney Explorations</figcaption></figure>]]></content:encoded>
            <author>ashventuredoteth@newsletter.paragraph.com (Ashish Kumar)</author>
            <enclosure url="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/a3a285c6b33754aa0a2f75ba1de71502a9947ebfe1c3256841bb89424963511a.png" length="0" type="image/png"/>
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            <title><![CDATA[Procreate Illustrations]]></title>
            <link>https://paragraph.com/@ashventuredoteth/procreate-illustrations</link>
            <guid>xT5GnIivpyV7AEkLFSIf</guid>
            <pubDate>Wed, 24 Apr 2024 19:44:55 GMT</pubDate>
            <description><![CDATA[There&apos;s something special about hand-drawn illustrations that I just can&apos;t resist. So, when I got my iPad Pro in 2018, I dove headfirst into the world of digital art using Procreate. I challenged myself by recreating some famous illustrations - check them out!Illustration for Polygon Social Switch Campaign]]></description>
            <content:encoded><![CDATA[<p>There&apos;s something special about hand-drawn illustrations that I just can&apos;t resist.</p><p>So, when I got my iPad Pro in 2018, I dove headfirst into the world of digital art using <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="">Procreate</a>. I challenged myself by recreating some famous illustrations - check them out!</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/5782591bea5c44aa42763fe1316ac1d6868b330de8d6a6b4ff92743b34fc08ab.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/6b1a84c60a8fceefffd2487d6842081c6a9a2decb48e4c9bcbaeaf1b51f9c46d.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/d3440c6dc8ed2a0c8864b12af534f9c0871b707a58b4724daf62bb03ca361e06.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/b067811b5547565b9e013ffac2b7d11d8ad1a6cb8d1b4edee50aa4daaf5cb8cf.jpg" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/6f035a5ce9fd32ee9d5228dcca9c9f54f317527ca132b3c514b06a99d4823080.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/9df82d7f94c695da5dd08ecc32e21a0b33013f380f2731dceba191dd268bbadd.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/588b89ab86984e4f56dbf49430e51a3b17fde3389cb2ed243ee2f0b8a0970e75.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/5fbf229669671fa00b3a3327d8fd52f1cf2808e1a6a4a392f640a973f5721f00.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/f8f1e44026b45c084d7725135efae43ba912ef1f29cc7a8a47afe534add9a0bc.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/f701b3ded01f82eb3aba6e941013d1c0a1485001c2a079710f9f4c28699906f7.jpg" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/dedabcdcb931d5edde954824d6c4e5549f853557d022b5f637f4768b90c64f4b.gif" alt="Illustration for Polygon Social Switch Campaign" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Illustration for Polygon Social Switch Campaign</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/bd5f11233ad965138c057c2f2f135052079cabd0885566cf4cac2655f0a161f8.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure>]]></content:encoded>
            <author>ashventuredoteth@newsletter.paragraph.com (Ashish Kumar)</author>
            <enclosure url="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/882467c9771be9525a6416bfca515b1af5eb26d15ca5315ec1c4dc0abe553b4c.png" length="0" type="image/png"/>
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            <title><![CDATA[Wieden & Kennedy]]></title>
            <link>https://paragraph.com/@ashventuredoteth/wieden-kennedy</link>
            <guid>R8cTx1kXrchkcH0nalJQ</guid>
            <pubDate>Wed, 24 Apr 2024 19:42:57 GMT</pubDate>
            <description><![CDATA[In 2015 after finishing a full-time course at Hyper Island, I joined W+K Delhi as a Digital Designer for Government of India&apos;s Make in India initiative. The Make in India team at W+K was lead by V Sunil, Mohit, Shuchi and Hemant.The Prime Minister unveiling the Make in India Program, 2014https://twitter.com/narendramodi/status/515071381046689794?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E515071381046689794%7Ctwgr%5E7bc67523caff9a3cbc3920908fcd8240e0872683%7Ctwcon%5Es1_c10&ref_u...]]></description>
            <content:encoded><![CDATA[<p>In 2015 after finishing a full-time course at Hyper Island, I joined <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.wk.com/">W+K</a> Delhi as a Digital Designer for Government of India&apos;s <strong>Make in India</strong> initiative. The Make in India team at W+K was lead by <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://economictimes.indiatimes.com/industry/services/advertising/meet-v-sunil-from-wiedenkennedy-the-man-behind-make-in-india-campaigns-walking-lion-logo/articleshow/45161752.cms?from=mdr">V Sunil</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.livemint.com/Leisure/FREiBn7y0IWm2dvoOsKz9H/Mohit-Jayal--The-curator-of-modern-cool.html">Mohit</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://en.wikipedia.org/wiki/Shuchi_Thakur">Shuchi</a> and <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://rollingstoneindia.com/hemant-sreekumar-one-indias-earliest-noise-artists/">Hemant</a>.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/cd91f5bcee6d88cf75beeb5653d4233ed50aeef3d3adfe9e93d8a7abe88b328c.avif" alt="The Prime Minister unveiling the Make in India Program, 2014" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">The Prime Minister unveiling the Make in India Program, 2014</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/narendramodi/status/515071381046689794?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E515071381046689794%7Ctwgr%5E7bc67523caff9a3cbc3920908fcd8240e0872683%7Ctwcon%5Es1_c10&amp;ref_url=https%3A%2F%2Fwww.narendramodi.in%2Fpm-launches-make-in-india-global-initiative-6644">https://twitter.com/narendramodi/status/515071381046689794?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E515071381046689794%7Ctwgr%5E7bc67523caff9a3cbc3920908fcd8240e0872683%7Ctwcon%5Es1_c10&amp;ref_url=https%3A%2F%2Fwww.narendramodi.in%2Fpm-launches-make-in-india-global-initiative-6644</a></p><p>The Make in India program was launched by Prime Minister in September 2014 as part of a wider set of nation-building initiatives. Make in India is a major national program designed to facilitate investment, foster innovation, enhance skill development and built best-in-class manufacturing infrastructure. It aims to transform India into global industrial, investment and manufacturing hub.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/f5e394a807c3ba40836ac1f8c899af8285275ec69db29c2f77794f48fd09e3d1.png" alt="Problem to Solve" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Problem to Solve</figcaption></figure><p>Upon joining, my first task was to redesign of the Make in India Initiative (MII) landing page. I transformed it from a one-pager intro into a dynamic financial <em>news platform</em>, featuring rich articles on startups and industrial policies. This revamped design aimed to engage global manufacturers and make crucial information easily accessible.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/b4e42af23be91f57940c97df5fc1c0d4d3cb47a449d27cd4817c431ca0d755bd.png" alt="Make in India landing page during launch, 2014" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Make in India landing page during launch, 2014</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/70795e463a518b74680abd366669f865484bec379329256edbbcfb6c6621b098.png" alt="Make in India Landing Page redesign, 2015" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Make in India Landing Page redesign, 2015</figcaption></figure><p><strong>Contribution to Make in India&apos;s Digital Growth</strong></p><p>I played a key role in developing and evolving the MII brand&apos;s digital presence. This included:</p><ul><li><p><strong>Brand Visual Language:</strong> Lead the visual design for MII social media content and digital campaigns to establish the brand&apos;s design language.</p></li><li><p><strong>Sector-Specific Assets:</strong> Created targeted content and visuals for each industrial sector catered to on the website.</p></li><li><p><strong>UX Research and UI Design:</strong> Conducted user research to understand user needs and designed a user-friendly interface for the Make in India website.</p></li><li><p><strong>Event Landing Pages:</strong> Designed impactful landing pages for high-profile events like the ‘St. Petersburg International Economic Forum’ and ‘World Economic Forum’ in Davos, promoting MII&apos;s global presence.</p></li><li><p><strong>Measurable Success:</strong> My efforts contributed to a significant increase in Make in India&apos;s Twitter followers, growing from 1 million in March 2016 to <strong>3.5 million</strong> in January 2018.</p></li></ul><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/baa5ca8421b5c987828bd22d315ca9e7c21ee01dfe1d684ec2efeeb2506a47ac.gif" alt="MII Social Creatives" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">MII Social Creatives</figcaption></figure><p>In November, <strong>Make in India</strong>, one of the largest economic development initiatives run by the Indian government, became the first non-US brand to create its own Twitter emoji for a worldwide audience.</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/makeinindia/status/661703793055129600">https://x.com/makeinindia/status/661703793055129600</a></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://brandequity.economictimes.indiatimes.com/news/advertising/a-look-at-how-v-sunil-cracked-make-in-indias-branding-code/50732592">https://brandequity.economictimes.indiatimes.com/news/advertising/a-look-at-how-v-sunil-cracked-make-in-indias-branding-code/50732592</a></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.vogue.in/content/make-in-india-is-definitely-making-a-difference">https://www.vogue.in/content/make-in-india-is-definitely-making-a-difference</a></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.thehindu.com/life-and-style/v-sunil-the-creator-of-the-make-in-india/article19087200.ece">https://www.thehindu.com/life-and-style/v-sunil-the-creator-of-the-make-in-india/article19087200.ece</a></p><h3 id="h-make-in-india-at-hannover-messe-2015" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Make in India at Hannover Messe 2015</h3><p><strong>India as Official Partner Country:</strong> In April 2015, India took centre stage as <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.hannovermesse.de/en/news/news-articles/partner-country-india">Partner Country</a> at <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.hannovermesse.de/en/">Hannover Messe</a>, the world&apos;s leading trade fair for industrial technology.</p><p><strong>The theme:</strong> The Make in India campaign, which has captured the popular imagination and created a surge of renewed interest in India’s industrial capacities. As the creative agency that built the Make in India brand across all touch points, Wieden+Kennedy Delhi was asked to partner with various Indian firms to showcase India’s phenomenal potential at Hannover Messe 2015.</p><p><strong>The challenge:</strong> Transforming a vast amount of disparate information and business-related statistics into a rich, cohesive, engaging experience for visitors.</p><div data-type="youtube" videoId="cAhbfA6cg5s">
      <div class="youtube-player" data-id="cAhbfA6cg5s" style="background-image: url('https://i.ytimg.com/vi/cAhbfA6cg5s/hqdefault.jpg'); background-size: cover; background-position: center">
        <a href="https://www.youtube.com/watch?v=cAhbfA6cg5s">
          <img src="{{DOMAIN}}/editor/youtube/play.png" class="play"/>
        </a>
      </div></div><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/3d7b12e03393c282b0a6e3b144db14df5d3fd2e063a7461c36839c7d43ae1126.png" alt="Launch of India Pavilion at Hannover Messe 2015" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Launch of India Pavilion at Hannover Messe 2015</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="http://bit.ly/1G3BIMQ">Click here for a virtual tour</a> of the <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://archello.com/project/india-pavilion-for-hannover-messe-2015">India Pavilion</a> at Hannover Messe 2015</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/66688073248be06ff0e81999178e85f5e70816254eab83c49ce5513f96dcb5a2.png" alt="Hannover Messe 2015 Statistics" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Hannover Messe 2015 Statistics</figcaption></figure><h3 id="h-agency-pitch-subway-india" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Agency Pitch- Subway India</h3><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/b2ba27da0bf7399ef5df365a173894b2e3a60f574649529a6130813b5f6ede07.png" alt="Subway Business Pitch" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Subway Business Pitch</figcaption></figure><p><strong>Understanding Subway&apos;s Indian Audience</strong></p><p>During research for the <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://subway.com">Subway</a> pitch, we identified a key challenge: Subway&apos;s sandwiches feature many ingredients unfamiliar to the Indian palate. This can make the in-store customization process intimidating for customers, especially with a line waiting behind them.</p><p><strong>Introducing Self-Ordering Kiosks</strong></p><p>To address this, we proposed implementing self-ordering kiosks in Subway stores. These kiosks would feature digital touchscreens where customers could browse ingredients, customize their sandwiches at their own pace, and even name their creations for future orders. This would alleviate pressure and allow for a more comfortable ordering experience.</p><p><strong>Pitch Deliverables</strong></p><p>As part of the pitch, I designed an interactive prototype of a Subway self-ordering kiosk to showcase the concept&apos;s functionality.</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://vimeo.com/203876522">https://vimeo.com/203876522</a></p>]]></content:encoded>
            <author>ashventuredoteth@newsletter.paragraph.com (Ashish Kumar)</author>
            <enclosure url="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/eeae21e348ea961190c6f7daaef1003ff5419f2a1e6871ea2adad10eee720773.png" length="0" type="image/png"/>
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            <title><![CDATA[Lightspeed Venture Partners]]></title>
            <link>https://paragraph.com/@ashventuredoteth/lightspeed-venture-partners</link>
            <guid>wS0XxfzwaAb3Za1X2kN8</guid>
            <pubDate>Wed, 24 Apr 2024 19:40:55 GMT</pubDate>
            <description><![CDATA[For over twenty years Lightspeed has been the first investor and an early backer of some of the most innovative companies in the world. In 2020, I had a fascinating opportunity to work as a Design Consultant for Lightspeed India&apos;s operations. Before this, it had never occurred to me that even VC firms need to actively market themselves! This exposure changed my thinking on how VCs need to be on the edge of startup culture and to be top-of-mind when it comes to raising funds. My work help...]]></description>
            <content:encoded><![CDATA[<p>For over twenty years <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://lsvp.com/">Lightspeed</a> has been the first investor and an early backer of some of the most innovative <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://lsvp.com/companies/">companies</a> in the world.</p><p>In 2020, I had a fascinating opportunity to work as a Design Consultant for Lightspeed India&apos;s operations. <em>Before this, it had never occurred to me that even VC firms need to actively market themselves!</em> This exposure changed my thinking on how VCs need to be on the edge of startup culture and to be top-of-mind when it comes to raising funds. My work helped LSVP develop identity systems for various outreach programs and I focused on building their brand presence on social media.</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://vimeo.com/534802505">https://vimeo.com/534802505</a></p><h3 id="h-lightspeed-extreme-entrepreneurs" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Lightspeed Extreme Entrepreneurs</h3><p>Launched in 2018, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/lightspeedee?lang=en">Extreme Entrepreneurs</a> is an in-house training program for founders from India &amp; SEA. Each year, mentors from India and abroad are invited to deliver sessions, masterclass and mentorship to the upcoming founders. The success of Lightspeed EE also inspired the likes of Sequoia Capital’s <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://surge.peakxv.com/">Surge</a>.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/1b06bb0e01bc49c3c17cbe98c7bef560d63c0451689f9e5f69e377573d2a79e0.jpg" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>In 2021, I was tasked with designing the visual theme for a program and creating a design library for its landing page, marketing collaterals, and on-ground sessions. The 2021 edition was mentored by global leaders including <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/balajis"><strong>Balaji Srinivasan</strong></a>, former Chief Technology Officer of Coinbase and <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href=""><strong>Ryan Roslansky</strong></a>, CEO of LinkedIn.</p><p>My initial concepts explored two distinct design directions.</p><p>The first option drew inspiration from the program&apos;s venue, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://archello.com/project/common-room">The Common Room</a>, a unique space featuring clean geometric lines, wooden panels, and conversational platforms. I translated these elements into a visual theme that incorporated similar shapes and a warm color palette reflecting the use of wood.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/9a320f9b8901d47676a55c051dd5c312c6be3f9a4db88bdd717e752304ca38a8.jpg" alt="The Common Room, Dhan Mill Compound, Delhi" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">The Common Room, Dhan Mill Compound, Delhi</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/0d6b54eca52a683f7d9e71414ecabd45e7b9692587508bf03a292c5426a2b342.jpg" alt="The Common Room, Dhan Mill Compound, Delhi" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">The Common Room, Dhan Mill Compound, Delhi</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/3768f592190e3f23224a1a3430ba4fa7de9770d93132bcf3dbe6ad6ec41c2aee.gif" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>My second concept tackled the program&apos;s theme, &quot;<strong>Dare the Daredevils</strong>.&quot; This theme evoked images of fighter jets and the intense training pilots undergo. I envisioned a design using bold colors, dynamic compositions, and perhaps even abstract interpretations of speed and flight to capture the spirit of the program.</p><p>After exploring both options, the concept inspired by the theme was ultimately chosen for its bold and rich imagery, which aligned well with the program&apos;s goals.</p><p><strong>Launch teaser</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://vimeo.com/534836986">https://vimeo.com/534836986</a></p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/e59818731a0b71404f57dc2f486b17fff23877f4b7a35d9b7ca3936d1e0bff16.gif" alt="Refer a Daredevil" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Refer a Daredevil</figcaption></figure><p><strong>Landing page prototype</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://vimeo.com/534843386">https://vimeo.com/534843386</a></p><p><strong>Collaterals</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://vimeo.com/535206257">https://vimeo.com/535206257</a></p><p>The Lightspeed experience allowed me to develop my skills in designing for a target audience of startups and investors, while also focusing on building brand presence on social media platforms.</p>]]></content:encoded>
            <author>ashventuredoteth@newsletter.paragraph.com (Ashish Kumar)</author>
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            <title><![CDATA[About Me]]></title>
            <link>https://paragraph.com/@ashventuredoteth/about-me</link>
            <guid>WGHzCRz2YNAJxs8nc8ms</guid>
            <pubDate>Wed, 24 Apr 2024 19:28:52 GMT</pubDate>
            <description><![CDATA[Hello there! I&apos;m a multidisciplinary designer with over 10 years of experience crafting user-centered experiences and building strong brands. I&apos;ve worked with global advertising firms, in-house design teams for large clients, and recently delved into the exciting world of Web3 startups (remote). I am passionate about Web3 and the future it holds. I believe that the new models of rewards, transparency, ownership, and decentralisation offered by web3 have the potential to revolutionis...]]></description>
            <content:encoded><![CDATA[<p>Hello there! I&apos;m a multidisciplinary designer with over 10 years of experience crafting user-centered experiences and building strong brands. I&apos;ve worked with global advertising firms, in-house design teams for large clients, and recently delved into the exciting world of Web3 startups (remote).</p><p>I am passionate about Web3 and the future it holds. I believe that the new models of rewards, transparency, ownership, and decentralisation offered by web3 have the potential to revolutionise the internet and create a more equitable and democratic society. I am also impressed by the emerging apps and brands that are building on web3 like <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://zora.co/">Zora</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.farcaster.xyz/">Farcaster</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://mirror.xyz/">Mirror</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://sound.xyz/">Sound</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://rainbow.me/">Rainbow</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.decent.xyz/">Decent</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.fwb.help/">FWB</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://interface.social/">Interface</a> and <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://base.org/">Base by Coinbase</a>. I am excited to be a part of this emerging field and to help build the next generation of web3 experiences!</p><p>Flexible work schedule, available to collaborate remotely across global time zones.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/91c7264d23d000b8f3a9fcee1bcb7e2b48e1b015539c5bbba650f9ad14397717.png" alt="My Design Experience" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">My Design Experience</figcaption></figure><h2 id="h-then" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0"><strong>Then..</strong></h2><p>I started my design career in advertising, working at <strong>TBWA</strong>, <strong>Leo Burnett</strong>, and <strong>McCann</strong>, where I worked on global consumer brands. Over the time, I realised that people recall better when they experience, over what they see or read. This led me to explore the intersection of technology and design, and during 2014 I took a study break for a Digital Media course at <strong>Hyper Island</strong> Manchester.</p><p>Upon returning, I joined <strong>Wieden+Kennedy</strong> as a Digital Creative for Government of Indiaʼs <strong>Make in India</strong> program. I kept the <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://mirror.xyz/ashventure.eth/-d2ln8CgyddbAnKErSkmIeSpm8FbS4IDM3d01pP0AT0">brand design</a> minimal and vibrant, while ensuring that the overall user experience surpassed expectations for a government website. In 2 years, the Make in India initiative was a global brand, and it helped to put India on the global map as a major manufacturing hub.</p><p>After spending 12 years in advertising, I got an opportunity to build brands from the client side, working for a vegan candy brand. I was responsible for developing the brand&apos;s identity, the online storefront and creating its marketing materials across all verticals.</p><p>Post this, I was a <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://mirror.xyz/ashventure.eth/HfkDXCS4lZXA4ubI3cwTMyzLACsG3KdQo4vpDHCA4eU">creative consultant</a> for <strong>Lightspeed Venture Partners</strong> with their outreach events and brand building in India. I developed various branded properties and created marketing materials targeting the Indian startup community.</p><h2 id="h-now" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0"><strong>..Now</strong></h2><p>For the past three years, I&apos;ve served as Head of Design (remote) at <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.coinvise.co/"><strong>Coinvise</strong></a>, a pioneering web3 startup. As the first designer on the team, I played a key role in shaping the company&apos;s <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://mirror.xyz/ashventure.eth/9zf6UqNskktgXBlIzvTZxT8i2iJR0SBkS8SPHa1HN60">brand identity</a> and designing our <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://mirror.xyz/ashventure.eth/0BQTaDfZaR4bfZWU-FdktFyD_WxnPcDxL5kpLchKi_0">product offerings</a>. I&apos;m grateful to the founder &amp; CEO <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/0xjenil">Jenil</a> for trusting me with this opportunity, and to my team for their continuous support and collaboration. My experience at Coinvise has allowed me to hone my skills in UI/UX design, brand strategy, and leading the design function in a fast-paced environment (remote).</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/edce1a503924154cba54e19907e5659e4347b2637e882f5cf3c0e0a8ee729b66.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/863dd857e8529947b4b2e1fc71e3bd0dc7be4b7ef955e631c02b5f74f5b9deb3.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><h2 id="h-experience" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Experience</h2><h3 id="h-head-of-design-remote" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Head of Design (remote)</h3><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.coinvise.co/">Coinvise</a> <em>(June 2021 - April 2024)</em></p><p>Coinvise (Series A) is a no-code platform that helps Creators grow and monetize Web3 communities. Creators can use Coinvise to create campaigns to find new community members, raise funds using custom membership tiers, and build incentives around their social tokens. Coinvise&apos;s tools are easy to use and accessible to creators of all levels of experience.</p><p>As the first designer on the Coinvise team, I was responsible for shaping the company&apos;s brand personality and product design. I worked closely with the engineering and product teams to translate our vision into tangible interfaces, and I led the iterative design process for our suite of products (Tokens, Campaigns, and Memberships).</p><p>I also conceptualized, designed, and refined the Coinvise visual identity, including the logo, typefaces, color schemes, and communication design.I created a comprehensive design system that encapsulates our methodologies, standards, and brand guidelines. This system has helped us to maintain a consistent brand identity across all of our products and marketing materials.</p><p>I am passionate about designing user-centred experiences that are both visually appealing and functionally effective. I am also skilled in leading and managing design teams, and I have a proven track record of delivering high- quality work on time and within project budgets.</p><h3 id="h-design-consultant-remote" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Design Consultant (remote)</h3><p><em>(1.5 years)</em></p><p>Creative consultant for <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://lsvp.com/global-presence/lightspeed-india/">Lightspeed India Partners</a>, Democratic Speciality Coffee, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://barenecessities.in/">Bare Necessities® Zero Waste</a>. Mentor to a Hyper Island Karlskrona student startup-project.</p><h3 id="h-brand-designer" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Brand Designer</h3><p><em>(2 years)</em></p><p>Karna Candy- Making a DTC brand for the US market: Bold-flavored vegan gummies. Developing the digital brand experience, packaging design, a mobile-first candy store and creative strategy + content for community building.</p><h3 id="h-senior-digital-creative" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Senior Digital Creative</h3><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.wk.com/">Wieden &amp; Kennedy</a> <em>(3 years)</em></p><h3 id="h-creative-group-head" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Creative Group Head</h3><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.mccann.com/">McCann Worldwide</a> <em>(2.5 years)</em></p><h3 id="h-creative-supervisor" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Creative Supervisor</h3><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://leoburnett.com/">Leo Burnett</a> <em>(1.5 years)</em></p><h3 id="h-art-director" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Art Director</h3><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://tbwa.com/">TBWA Worldwide</a> <em>(3.5 years)</em></p><h2 id="h-education" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Education</h2><h3 id="h-hyper-island-manchester" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Hyper Island, Manchester</h3><p>Full-time MA, Digital Media Management (2014)</p><h3 id="h-the-delhi-school-of-communication" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">The Delhi School of Communication</h3><p>Post Graduate Diploma in Communication (2006)</p><h3 id="h-kurukshetra-university" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Kurukshetra University</h3><p>Bachelor of Commerce &amp; Computer Applications (2004)</p><h2 id="h-certifications" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Certifications</h2><h3 id="h-hype-free-crypto-and-defi" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Hype-Free Crypto &amp; Defi</h3><p>Four-week course in 2021 By <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.drorpoleg.com/">Dror Poleg</a></p><p><em>Economic Historian, Author &amp; Speaker</em></p><h3 id="h-midjourney-for-creatives" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Midjourney for Creatives</h3><p>Three week course in 2023 By <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/nickfloats">Nick St. Pierre</a></p><p><em>Creative Director, Original Creative Agency</em></p><h2 id="h-socials" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Socials</h2><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://warpcast.com/ashventure">Farcaster</a>      <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/ashventure">Twitter</a>      <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.linkedin.com/in/ashventure/">LinkedIn</a></p><h2 id="h-skills" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Skills</h2><h3 id="h-visual-design-user-interface-design-product-design-prototyping-illustration-animation" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Visual Design, User Interface Design, Product Design, Prototyping, Illustration, Animation</h3><p>Figma, Adobe Illustrator, Adobe Photoshop, Artboard Studio, Principle, Procreate</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/b06a309934457ea1ca24f277bd111cf705de22b5e4f478b5f92669842a49d9ef.png" alt="My T-Shape Skillbase" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">My T-Shape Skillbase</figcaption></figure><h2 id="h-recognition" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Recognition</h2><h3 id="h-promax-bda" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Promax BDA</strong></h3><p>Brand posters for Fox History &amp; Entertainment (2010)</p><h2 id="h-time-zones" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0"><strong>Time Zones</strong></h2><p>Available for work during business hours in the PST, CST and EST zones.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://img.paragraph.com/cdn-cgi/image/format=auto/https://storage.googleapis.com/papyrus_images/5b6f57ef7ecacf49e7e8cccbea8527cc6114dfde64bb4b536d22e10d82e5c4a5.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://drive.google.com/file/d/1BiI8kag2qn-k7I4D430dZ6_kWQYwGeUq/view?usp=drive_link">https://drive.google.com/file/d/1BiI8kag2qn-k7I4D430dZ6_kWQYwGeUq/view?usp=drive_link</a></p>]]></content:encoded>
            <author>ashventuredoteth@newsletter.paragraph.com (Ashish Kumar)</author>
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