It was interesting and I loved most learning experiences I had, but, it wasn’t enough for me. Only a few days after graduating, I felt the imposter syndrome. It was like I didn’t have my place among my peers.

I pondered about it for months and I concluded that most of what bothers me in my life are things that are within my control. I knew my strengths but now I know most of my weaknesses. I decided to create this anonymous blog to share my story while I make my dream a reality.

I also decided to create this blog to keep myself accountable as the lack of self-accountability is one thing I despise about myself. Nonetheless, this is not the time to talk about what I dislike but to come up with a plan that will change my life for the better.

What is your end?

I heard this question twice in my life. Once in my second year of university while we were discussing the second habit from the “7 habits of highly effective people” by Steven Covey and once by watching a talk by Jordan B. Peterson on youtube.

After years of advancing and reaching what I thought was my end goal, I understand now that I was mistaken. Since my initial end goal was graduating, I didn't pay much attention to what I truly wanted to be. It was probably the cause for the ambitionless years I recently had. What I knew overall is that I wanted knowledge and expertise in a specific field, Initially, I couldn’t care much about the field as long as it was one of my fields of predilection.

But the choice is now set, I want to be an expert in Marketing & Data. At the end of my life, I would love to have contributed significantly to this field. Whether it is through the crypto industry or another industry, it doesn’t matter. What matters would be my ability to acquire transversal skills.

My end goal is to get as much experience and knowledge as possible in the marketing field and bring clarity to some marketing questions to be able to, eventually, teach them.

How to achieve it?

While the time span is inherently obvious from what I previously wrote, the way might be more complicated to present. How can I set a plan for a lifetime? Should I target specific knowledge? How can I lay down the strategy?

Carlos Ghosn, before his fall, was acclaimed as a successful businessman, also known as the “le cost killer”. When he first arrived at Renault, his strategy was to make Renault a well-renowned luxury brand. Yet, what saved the company was a car, that was called internally the “Frankenstein car”. The Dacia Logan was built with parts from multiple other cars, hence the internal name.

My point is that the strategies that work might not be the ones we expect, what is important is our ability to adapt fast and accept change. Hence, I will not create a detailed strategy to achieve my end goal.

My strategy is simple, learn every day and keep this blog as a journal of my quest.

The rules of the journal

Since my strategy can be summed up in this journal. It will need to have specific rules in order for it to help me achieve my goal. I will need knowledge in Marketing, Data Analysis, UX, Digital Marketing, and Business strategy.

This means that the blog will have different types of content, to be able to navigate through, the titles will have tags. The only exceptions are updates about the journal. Each update about this journal is a new chapter and will be marked by a number (E.g: 1. A new beginning). Below is a small guide to understand this blog’s tags.

• Marketing → Articles will have the tag [M]

• Data & Data Analysis → Articles will have the tag [D]

• UX → Articles will have the tag [U]

• Digital Marketing → Articles will have the tag [DM]

• Business and Business Strategy → Articles will have the tag [B]

• Thoughts and others → Articles will have the tag [A]

But the biggest rule is the frequency of posting. If I hold myself to standards higher than what I can currently achieve, I will not be able to keep the promised frequency of posting and I will probably not learn that much.

Instead, I’ll publicly share my targeted frequency of posting. If you see me posting one blog post per day for 21 consecutive days, know that I achieved a personal challenge and that would make me proud.

Now is the true beginning after the end. Starting from the Ethereum block 15963770, I will be competing with my previous self every day. Let the competition begin and I thank you wholeheartedly for following this journey.