In the current macroeconomic environment, boosting consumption and stabilizing the real economy has become a long-term consensus. Whether through ongoing policy emphasis on expanding domestic demand or the market’s renewed focus on real transactions and sustainable growth, all signals point to one core direction: consumption scenarios must return to real life.

Against this backdrop, BeFlow is accelerating the construction of a consumption-centric ecosystem. Through its service center and experience store framework, BeFlow continues to strengthen the connections between users, merchants, and brands—ensuring that digital capabilities genuinely serve the real economy.

Building a Localized Consumption Ecosystem with Service Centers as the Hub

BeFlow is steadily advancing the development of its service center network across multiple regions. These service centers are not merely operational nodes of the platform, but vital hubs that connect local merchants, brand resources, and users.

By leveraging service centers, BeFlow can more efficiently integrate regional consumption resources, encourage local merchants to participate in ecosystem collaboration, and provide users with more direct, trustworthy services and support. This region-based deployment model helps establish a stable and sustainable consumption network, rather than one-off transactional relationships.

The role of service centers goes beyond promotion—they function as core infrastructure for ecosystem operations and serve as critical anchors for the long-term implementation of BeFlow’s consumption scenarios.

Experience Stores: Bringing Digital Consumption Back to Real-World Scenarios

Building on the service center framework, BeFlow is simultaneously advancing the rollout and refinement of experience stores. These are not traditional retail outlets, but integrated spaces designed for consumption experiences, brand presentation, and ecosystem awareness.

Within experience stores, users can complete real purchases, understand the platform model, and experience payment and service workflows—transforming abstract digital finance concepts into tangible, understandable, and participatory real-world experiences. Such visible and hands-on scenarios play a crucial role in building user trust and enhancing engagement.

Through experience stores, BeFlow embeds digital capabilities into everyday life, allowing consumption to move beyond screens and naturally integrate into users’ daily behaviors.

Centered on Consumption: Connecting Merchants, Brands, and the Platform

BeFlow’s emphasis on consumption scenarios is not a single-point initiative, but a systematic strategy centered on consumption as the main axis. Currently, the platform is strengthening its ecosystem structure through multi-layered collaboration:

• Merchant Side: Lowering participation barriers and improving operational efficiency through standardized access and coordination mechanisms;

• Brand Side: Establishing demonstrative consumption models through key partnerships and joint scenarios;

• Service Centers & Experience Stores: Enhancing user stickiness and consumption frequency through localized operations and offline touchpoints.

This structure enables BeFlow to continuously unlock consumption potential at multiple levels, while also laying a solid foundation for future large-scale replication.

Making Consumption a Carrier of Long-Term Value

As consumption logic continues to evolve, BeFlow has chosen a path that prioritizes long-term value. Rather than relying on short-term stimuli or creating empty traffic, BeFlow focuses on real consumption, real scenarios, and real participation—building an ecosystem capable of sustainable operation.

The advancement of service centers and experience stores is a concrete embodiment of this philosophy. Looking ahead, as more regional nodes and partners join the network, BeFlow will further deepen the integration of consumption scenarios, fostering a positive interaction between the real economy and the digital ecosystem.

BeFlow is not focused on the completion of a single transaction, but on the long-term accumulation and extension of value behind every act of consumption.

BeeVault is more than a product iteration; it represents an ecosystem-level leap forward.
It signifies BeFlow’s evolution from building payment infrastructure to constructing a value-driven financial network — a true turning point in the project’s global development journey.

1. Global Trend — Finance Is Being Redefined

Over the past few years, the global landscape of payments, asset management, and wealth creation has undergone dramatic change.
As Web3 adoption expands and on-chain assets grow, users are demanding greater ownership, transparency, and sustainable growth.
The convergence of digital payments and decentralized finance is giving rise to a Value Internet, where:

• Assets are liberated from centralized systems, empowering autonomy and trust.

• Payments evolve from mere transactions into value-driven financial actions.

• HashPower Finance emerges as the new measure of protocol vitality and productivity.
  BeeVault was born in this context — not just adapting to the era but shaping its future.

2. BeFlow’s Strategic Evolution — From Payment to Value Network

Since inception, BeFlow has pursued the vision of “making every payment create value.”
Through its PayFi infrastructure, merchant systems, and multi-chain wallet, BeFlow built a comprehensive consumer-finance ecosystem.
Yet payments alone cannot sustain long-term value; users need a growth engine — a financial infrastructure that enables value to self-generate and circulate.
BeeVault Protocol fulfills this need, transforming BeFlow from a payment network into a value network — not merely carrying payment flows, but channeling value flows worldwide.

3. BeeVault Protocol — The Value Operating System of BeFlow

The launch of BeeVault is a landmark moment.
Unlike traditional reward systems, it builds a sustainable value logic: mapping user consumption and ecosystem participation into continuously growing hashpower, allowing assets to autonomously appreciate within the protocol.
BeeVault acts as BeFlow’s financial operating system, creating a cycle of aggregation → release → recirculation.
This evolution transforms BeFlow’s model from linear to exponential growth — a true dimensional upgrade for the ecosystem.

4. Industry Outlook — Why HashPower Finance Is the Next Frontier

Hashpower is becoming the new benchmark of real economic output in Web3.
Unlike inflationary token incentives, it reflects authentic productivity, participation, and long-term value.
BeeVault introduces this concept into the consumer-finance domain, enabling users to engage in value growth with minimal barriers.
As more consumption data, transactions, and real-world assets (RWA) — such as loyalty points, miles, or memberships — integrate into BeeVault’s model, the protocol will become a key anchor of the future global financial flow.

5. Node Network Opening — The Start of Global Co-Creation

Coinciding with the launch, BeFlow announces the opening of 999 limited BeeVault Nodes worldwide.
Nodes represent the foundation of ecosystem governance, hashpower growth, and long-term returns.
Each node carries threefold value:

• Hashpower Binding: directly tied to protocol productivity and ecosystem expansion;

• Revenue Rights: participating in protocol rewards and long-term deflation benefits;

• Governance Rights: enabling DAO-based decision-making in the BeFlow ecosystem.
  With only 999 available globally, nodes stand as the most scarce and valuable assets within BeeVault’s financial system.

6. BeFlow App Upgrade — Gateway to BeeVault

To support the launch, the BeFlow App underwent a major structural upgrade — enhancing transaction performance, synchronization speed, and system stability.
The updated app is now the gateway to the entire BeeVault ecosystem, integrating asset management, hashpower growth, node participation, and ecosystem interaction — a true access point to the global value network.

7. Looking Ahead — BeeVault Leads the Global Wave of HashPower Finance

With BeeVault now live, BeFlow enters a new chapter defined by value autonomy, hashpower driven growth, and a global node network.
Future development will focus on:

• Global Expansion: leveraging synergies with Nivex, PopChain and BeFlow to extend the worldwide node network;

• RWA Integration: incorporating real-world assets into hashpower models for tighter value linkages;

• Financial Self-Circulation: enabling users to own and control their growth momentum.

From a payment network to a value network, from consumption incentives to HashPower Finance — BeeVault represents BeFlow’s next great leap.
This is not merely an upgrade, but the dawn of a new era where assets self-grow and value flows endlessly.

BeeVault Protocol is live.
The future of HashPower Finance starts now.

This upcoming module will provide a tangible consumption utility for BEE, transforming abstract on-chain rewards into real-world value. More than just a marketplace, the Premium Zone Mall reflects BeFlow’s core vision: making every payment a meaningful part of a user’s financial journey.

From Reward to Real Use: A Leap Toward True Utility

Since its inception, BeFlow has been committed to a “spend-to-earn” model that gives consumption enduring value. Users receive hashpower from real-world payments at partner merchants, which drives BEE reward generation over time. With the arrival of the Premium Zone Mall, BEE will evolve beyond “accumulated rewards” to become a direct medium of exchange for tangible goods and services.

This expansion marks a critical step in BeFlow’s mission to make Web3 rewards usable, intuitive, and embedded in daily life. Though the full item catalog remains under wraps, the Mall will follow a curated-access model that prioritizes excellence and contribution.

Only top-tier brands and merchants with outstanding impact on the BeFlow ecosystem will be eligible to apply for Premium Zone entry. This ensures quality control while promoting a high-trust, high-conversion shopping environment.

Closing the Loop: A Regenerative Consumption Cycle

What sets the Premium Zone Mall apart is its embedded mechanism to promote continuous consumption:

30% of all newly released BEE must be spent within the Premium Zone.

This system establishes a self-sustaining economic loop:

• Real spending generates hashpower

• Hashpower releases BEE over time

• A portion of BEE is recycled back into the ecosystem via Premium purchases

It’s not just about spending BEE—it’s about reinforcing an economic model where value circulates rather than dissipates.

For users, this means BEE is now a utility asset, not just an incentive. For merchants, it’s an invitation to engage deeper, participate in co-governance, and benefit from direct conversion of user rewards into brand loyalty.

Merchant Participation: A Signal of Real-World Integration

The Premium Zone isn’t open to every vendor. This is a selective commerce space, intended to highlight the best of BeFlow’s business ecosystem. Merchants who’ve contributed meaningfully to the platform’s growth—through user activation, loyalty programs, or integrated BEE campaigns—can apply for listing.

For those accepted, the Mall offers more than exposure:

• Direct access to high-retention users

• Participation in platform-wide promotional events

• Integration into ecosystem narratives and loyalty campaigns

This is not simply e-commerce. It’s a strategic extension of BeFlow’s consumption network into daily life.

Elevating the PayFi Paradigm

While many platforms stop at rewarding users, BeFlow’s model pushes further—transforming temporary engagement into long-term financial behavior. The Premium Zone Mall is a bridge between DeFi theory and consumer reality.

It answers critical questions:

• “Where does my reward go?”

• “What can I really do with it?”

• “Is this token valuable in real life?”

Now, the answer is: Buy something. Own something. Reinforce the ecosystem by participating in its economy.

Looking Ahead: A Sustainable Growth Engine

Though details on access, tiers, and featured merchants will be released gradually, the Premium Zone Mall will be seamlessly integrated into the BeFlow App—no separate login, no complex onboarding. Just rewards, utility, and trust.

As this new feature rolls out, BeFlow is also preparing initiatives like the BEE Consumption Festival, aimed at catalyzing early excitement and user adoption. Together, these efforts mark a decisive shift from “incentive-driven” growth to “utility-anchored” expansion.

The future of BeFlow is not just about distributing tokens. It’s about using them—in ways that create meaning, value, and shared prosperity.

Conclusion

The Premium Zone Mall represents a pivotal moment in the BeFlow journey. It reinforces the platform’s commitment to turning on-chain assets into real-world value, and rewards into empowerment. As BEE transitions from being a symbol of incentive to a tool of utility, the PayFi vision enters a new era—one where every transaction is both a choice and an investment.

This is where utility meets ambition.

BeFlow Premium Zone Mall—coming soon.

As digitalization redefines traditional commerce, consumption itself is undergoing a structural shift—from a one-off transaction to a continuous path of participation and reward. BeFlow’s PayFi model responds to this by linking payments directly to on-chain incentives, while paving the way for asset-based, composable financial ecosystems.

Structuring Hash power into Assetized Consumer Rights

BeeVault Protocol, a joint initiative by Nivex Exchange, PopChain, and BeFlow, marks the next logical step in the evolution of BeFlow’s ecosystem. Its core mission is to formalize and tokenize the hashpower generated from real-world consumer behavior, transforming it into liquid, governable assets within a decentralized framework.

Within BeFlow’s architecture, consumers earn hashpower from each real transaction. BeeVault aggregates these units, registers them on-chain, and builds a ledger of economic rights and governance credentials. This transition elevates transactional activity into structured asset ownership—moving from user incentives to programmable, equity-like positions.

A Node-Based Governance and Economic Model

BeeVault introduces a 999-node structure, where each node functions as a unit of economic participation, governance, and long-term incentive alignment. This structure moves beyond the simple staking models seen in DeFi 1.0 or 2.0, into a model that mirrors capital market dynamics.

Node holders are entitled to:

• Proportional platform revenue sharing;

• Participation in governance proposals and votes;

• Access to long-term gains tied to network hashpower dynamics and user growth.

This design reframes users from passive consumers to economic co-builders, tying platform longevity to community governance.

Strategic Integration with BeFlow and PopChain

Far from an isolated product, BeeVault plays a strategic role in BeFlow’s broader roadmap. It acts as a middleware between user-facing consumer activity and higher-level financial applications on PopChain.

As more merchants integrate into BeFlow and PopChain-native applications scale, BeeVault nodes will serve as dynamic rights packages—comprising not just claimable returns, but access to future financial instruments, collaborative governance, and third-party application utility.

The protocol will underpin new use cases, including loyalty point tokenization, decentralized consumer lending, and cross-brand collaboration layers.

Conclusion: From Transaction to Networked Finance

The launch of BeeVault Protocol extends BeFlow’s model from “payment → hashpower → incentives” into “payment → hash power → node assets → governance + dividend rights.” In this framework, every transaction contributes to a network-wide financial structure—defining a new path for decentralized economic infrastructure.

BeeVault is not just an add-on feature. It represents a fundamental reimagination of how consumer finance is governed, structured, and expanded across decentralized systems. At the confluence of Web3 architecture and real-world commerce, BeeVault transforms daily spending into network equity—one block at a time.

BeFlow: The First PayFi Ecosystem

BeFlow is the world’s first decentralized consumer finance ecosystem built on the PayFi model. Powered by its high-performance BeFlow Chain and BeFlow Wallet, it integrates payments, hashpower, credit, and digital assets into a seamless closed loop. This enables “consume-to-mine, payment-as-asset,” ensuring that every transaction generates real value.

Keynote: “Consumption Makes Value”

At the event, BeFlow’s CMO Ghassen Barkache delivered a keynote speech titled “Consumption Makes Value”, outlining the project’s strategic vision in consumer finance innovation and global expansion.

POP Night, co-hosted during TOKEN2049, brought together leading projects such as Nivex, PopChain, and BETV, combining technology, finance, and cultural performances. It attracted industry leaders, investors, developers, and community members worldwide, making it one of the most celebrated side events of TOKEN2049.

Highlights from BeFlow’s Keynote

Industry Pain PointsGlobal payments and consumer finance continue to face major challenges — high fees, cross-border complexity, data privacy leaks, and lack of incentives. For the 1.7 billion unbanked individuals worldwide, digital payments remain an urgent necessity.

BeFlow’s PayFi ModelBeFlow pioneered the “Consume-to-Mine, Payment-as-Asset” model, transforming payments from the end of a transaction into the beginning of value growth.

Technical AdvantagesWith BeFlow Chain (5000+ TPS, PoS-PoA hybrid consensus, ZKP privacy protection) and BeFlow Wallet (multi-chain asset support, QR payments, near-zero gas fees), users can enjoy a Visa-like payment experience enhanced with on-chain financial rewards.

Merchant and Ecosystem PartnershipsBeFlow introduced its Merchant Self-Integration Program, enabling global businesses to integrate via API/SDK, supporting stablecoin settlement and cross-border payments to increase revenue and strengthen user retention.

Growth RoadmapOver the next three years, BeFlow will roll out wallet and mainnet launches, onboard global merchants, and progressively build a worldwide consumer finance super-ecosystem.

Industry Impact

BeFlow’s presence at TOKEN2049 and POP Night not only highlighted the unique strengths of its PayFi model but also fostered collaboration with other leading projects, driving the convergence of crypto payments, short-video social platforms, and decentralized value networks.

As Ghassen Barkache emphasized:

“BeFlow’s mission is to ensure that every single payment brings real value back to the user. Payment is no longer an expense — it is the creation of a financial asset and the beginning of value growth.”

With the successful conclusion of TOKEN2049 and POP Night, BeFlow is set to accelerate its global expansion, working hand-in-hand with merchants, users, and ecosystem partners to drive forward the decentralized revolution in consumer finance.

Centering on the mission to make every purchase create value, BeFlow is focusing on two key directions: strategic merchant and supply chain management, and offline lifestyle venue pilots in cooperation with service centers. Through these two paths, BeFlow aims to build a more comprehensive people–product–place collaborative system, driving continuous scenario accumulation and fully unleashing ecosystem value.

Focusing on Key Merchants to Build a Reliable Value Loop

In constructing a consumption ecosystem, merchants and products are the first point of user interaction. BeFlow is implementing a key merchant strategy, concentrating resources on a group of flagship, representative ecosystem partners. Through platform resource allocation, traffic support, and system integration, these merchants are assisted in building stable operational loops within the BeFlow ecosystem.

A typical example is Jianwu Select, one of BeFlow’s first major merchant partners. Its marketplace covers multiple high-frequency product categories including daily necessities, baby & maternity, beauty, digital electronics, and home appliances — perfectly aligning with users’ everyday consumption scenarios. Within the ecosystem, when users complete payments via U-Card or BeFlow Wallet, they receive cashback rewards and computing power releases, forming a positive cycle from spending behavior to value return.

At the same time, BeFlow is introducing product selection and supply chain coordination mechanisms, curating a collection of “ecosystem premium products” for recommendation and promotion. This ensures users not only meet daily needs but also participate in a value system with clear growth logic. In the future, BeFlow will launch product digitization management tools and explore user behavior analytics and recommendation algorithms to further improve supply precision and ecosystem efficiency.

Collaborating with Service Centers to Launch Offline Lifestyle Spaces

While the online ecosystem continues to grow, BeFlow is actively exploring tangible, immersive offline experience carriers. Moving forward, BeFlow will work with selected regional service centers to launch offline lifestyle venue pilots.

These venues will integrate payment experiences, product displays, brand partnerships, and community events, acting as a physical extension of the BeFlow ecosystem. They will serve as crucial touchpoints for users to participate in, understand, and experience the ecosystem’s value.

Every purchase made within these venues can be completed through the BeFlow Wallet or U-Card with instant cashback rewards. Users will also be able to redeem points, participate in raffles, and join ecosystem activities, creating a seamless connection between online and offline consumption rights.

These lifestyle venues will act as regional ecosystem nodes, showcasing BeFlow’s long-term vision and services and completing the experience loop from online to offline.

Strategic Outlook: From Connecting Payments to Closing the Value Loop

With the dual-track progress of the key merchant mechanism and offline scenario pilots, BeFlow is gradually evolving from a “payment tool” into a “consumption scenario system.” In the future, the platform will expand these initiatives to more countries and regions, connecting more real merchants, authentic products, and real users, building a sustainable global consumption loop network.

BeFlow’s vision remains unchanged: to ensure that every payment is not just a transaction, but the beginning of long-term value.

Join BeFlow now and be part of the next chapter in the new era of consumer finance.

CMO Live on Stage with Strategic Insights

BeFlow Co-Founder and Chief Marketing Officer (CMO) Ghassen Barkache will be on-site in Singapore to deliver a keynote address.

Born in France, Ghassen has over a decade of global market and brand management experience. He has worked with world-renowned brands including LVMH, Carrefour, and Decathlon, leading projects in brand strategy, localized marketing, channel development, and user growth — successfully expanding brands from domestic markets to the global stage.

In addition to his brand expertise, Ghassen holds international blockchain certifications and remains deeply engaged with Web3 and the digital economy. His combined background gives him both the strategic vision and forward-looking perspective needed to drive BeFlow’s global growth and technological innovation.

Key Themes of the Talk

In his keynote, Ghassen will focus on the BeFlow PayFi model, exploring:

• Redefining Consumer Logic – Turning payments from the end of a transaction into the beginning of value creation

• Merchant and User Win-Win – Seamless API/SDK integration enabling “consume-to-earn” and “payment-as-asset”

• Global Strategy – Achieving full-scenario coverage across retail, e-commerce, travel, education, and more

• Tokenized Consumer Rights – Transforming everyday spending into on-chain, provable, and tradable assets

This will be a deep and inspiring session, offering attendees a vision of where consumer finance is heading in the next decade.

Call to Action: Be Part of the BeFlow Ecosystem

BeFlow is not just a payment innovation platform — it is building the new infrastructure of global consumer finance. TOKEN2049 is a pivotal moment to showcase our progress and connect with partners and users worldwide.

We invite you to:

• Merchants – Integrate BeFlow’s payment API/SDK and turn every transaction into a source of value while gaining on-chain exposure and marketing support.

• Partners – Join the BeFlow Partner Program, earn hashpower rewards, BF token allocations, and share in ecosystem growth dividends.

• Users – Experience BeFlow U-Card with 1% instant cashback and hashpower rewards, turning daily spending into long-term value.

Follow BeFlow’s official channels for product updates, strategy announcements, and partnership opportunities. Let’s witness together at TOKEN2049 how payment is no longer just consumption — it is the beginning of value.

With the launch of the U-Card, BeFlow takes its “spending turns into value, payment becomes asset” philosophy into more real-world scenarios, enabling users and merchants to share a new era of value creation.

U-Card Core Benefits: One Card, Your Spending Becomes an Asset

The BeFlow U-Card is not just a payment tool — it is a gateway into the entire BeFlow ecosystem. Its advantages include:

• Global Acceptance – Accepted at 1.5M+ merchants worldwide and supports 3M+ ATMs for withdrawals, delivering a seamless cross-border spending experience.

• Spending-to-Value – Every transaction automatically generates on-chain computing power, releasing BEE rewards over time and turning every payment into an asset.

• 1% Cashback – Users receive 1% cashback in USDT on every purchase, credited to their wallet in the BeFlow App.

• Multi-Scenario Coverage – Dining, shopping, transportation, travel, or online purchases — the U-Card fits seamlessly into everyday life.

• Seamless Ecosystem Integration – Directly connected to the BeFlow wallet and on-chain reward system, ensuring rewards are recorded and credited instantly.

• Exclusive Perks – The standard U-Card issuance fee is $10, but partners enjoy a free first card as a special privilege.

With the U-Card, every payment is no longer just an expense — it becomes the starting point for value accumulation and future returns.

Building the Global Consumer Finance Infrastructure

Since its inception, BeFlow has been committed to its mission of “spending turns into value”, working to build a decentralized, global consumer finance infrastructure. Powered by a high-performance blockchain and multi-chain wallet system, BeFlow connects Payment → Hashpower → Asset → Credit into a complete value cycle.

The launch of the U-Card is a crucial step in BeFlow’s long-term vision:

• Focusing on payment as the core scenario to realize “payment-as-asset”.

• Creating a full-chain, full-scenario consumer entry point that covers e-commerce, offline retail, digital content platforms, and brand stores.

• Opening up merchant payment APIs and brand onboarding programs to lower integration barriers and co-build a value-sharing network.

By bringing the U-Card into daily spending and cross-border payment scenarios, BeFlow further connects users and merchants, online and offline, accelerating the scalable, scenario-based adoption of the PayFi model.

Ecosystem Value: Win-Win for Users and Merchants

The BeFlow U-Card is not just a card — it is a driver of ecosystem growth.

• For Users: Every purchase automatically converts into on-chain assets and continues to release BEE rewards over time. Users enjoy 1% instant cashback directly credited to their wallet and additional long-term rewards via hashpower release — delivering a real “spend-to-earn” experience.

• For Merchants: The U-Card becomes a powerful tool for digital transformation. By integrating with BeFlow, merchants can increase user stickiness and repurchase frequency, converting discounts into incentives and maintaining stable cash flow. With BeFlow’s API/SDK, integration requires little to no technical overhaul, while benefiting from traffic exposure, technical support, and ecosystem resources.

• For the Ecosystem: The U-Card, combined with merchant APIs and brand onboarding, accelerates the construction of a global consumer finance network and brings more scenarios on-chain — step by step realizing a true global PayFi super network.

Co-Creating the Future of Consumer Finance

The official launch of the BeFlow U-Card marks a new turning point for the ecosystem. More users will join the value cycle through the U-Card, and more merchants will leverage it to integrate into BeFlow’s network, driving digital transformation and revenue growth.

U-Card applications are now open! Users can apply directly through the BeFlow App, and partners can enjoy a free first card as an exclusive benefit. We also warmly welcome more brands and merchants to join BeFlow and co-create an open, inclusive consumer finance ecosystem — together stepping into the new era of the value-driven internet.

On September 17, as a key milestone in BeFlow’s globalization strategy, the BeFlow Global PayFi Merchant Ecosystem Conference was grandly held in Beijing. Under the theme “Connecting Merchants · Empowering Users · Redefining Payments” and the goal of “Building a New Future for Consumer Finance, Empowering Global Merchants and Users,” the event brought together global ecosystem partners, strategic enterprises, industry experts, as well as merchant partners and users to witness BeFlow’s latest strategic announcements and future vision.

Partner Training and Ecosystem Foundation

Ahead of the main conference, on September 15–16, BeFlow hosted exclusive training sessions for its partners, providing systematic knowledge and tools to help them fully understand the PayFi model and ecosystem logic. These initiatives strengthened the foundation of the BeFlow ecosystem and injected strong momentum for its global expansion and local implementation.

Keynote: Redefining Consumer Finance

BeFlow’s Chief Marketing Officer Ghassen Barkache delivered the opening keynote, articulating BeFlow’s core vision. He noted that under the traditional payment model, transactions end without generating continuous benefits — users lack long-term rewards, and merchants face high acquisition costs with low retention. BeFlow addresses this through its Payment → Hashpower → Asset → Credit closed-loop mechanism, enabling a win-win scenario for users, merchants, and the platform.

Ghassen also reviewed BeFlow’s rapid global expansion:

• Wuhan, China: Hosted the first summit to kickstart local market activation.

• Dubai: Opened the BeFlow Lounge, becoming a flagship brand hub and community base in the Middle East.

• Tokyo, Japan: Participated in WebX events, stepping onto the global Web3 stage.

• Partnerships: Established strategic collaborations with leading partners, including HiShopping (top Middle Eastern e-commerce platform) and key players in tourism and retail.

He emphasized that BeFlow is enabling merchants to seamlessly join the Web3 payment and incentive network through its merchant payment API. He also announced the upcoming launch of the Global U-Card, which will connect to over 1.5 million merchants and 3 million ATMs worldwide, allowing users to instantly earn computing power and ecosystem rewards with every purchase.

Industry Insights: New Consumption · New Future

Zhang Zhigang, former Vice Minister of Commerce, delivered a keynote speech titled “New Consumption · New Future.” He shared insights on national policy directions and consumption upgrade trends, pointing out that today’s market is characterized by “recovering demand, structural upgrades, yet persistent challenges.” Zhang stressed that the future of consumption will be digitalized, green, and intelligent, and encouraged enterprises to drive inclusive finance through technological innovation and platform building.

Strategic Signing: Partnering Across Industries

A highlight of the event was the strategic signing ceremony, where BeFlow signed cooperation agreements with multiple leading enterprises, including:

• Shanghai Cell Therapy Group

• Tianxia Youli Tourism Group

• Lirui Lighting

• Yunmou Enterprise Management

• Wanliu Youhe Dental

• San Foods

• Yangtze No.1 Liquor

• China Resources Jiangzhong

• Tianchi Yayuan

These partnerships span medical and healthcare, cultural tourism, F&B, lighting equipment, and senior care services, expanding BeFlow’s application scenarios and delivering innovative consumer finance solutions across industries.

Industry Impact: Accelerating the Ecosystem

This conference was not just a showcase of results but also a convergence of industry consensus. Through keynote speeches, strategic signings, and product releases, BeFlow sent a clear signal: consumer finance is entering a new development phase.

• For merchants: BeFlow’s payment API and soon-to-launch U-Card provide a low-barrier gateway into Web3 payments and incentive systems.

• For users: Every purchase becomes an opportunity to accumulate value and enjoy long-term benefits.

The entire industry saw how the “Spending Turns into Value” concept can deeply integrate with traditional industries, opening new possibilities for payment and finance. This conference not only accelerated BeFlow’s global ecosystem rollout but also moved the PayFi model closer to mainstream adoption.

Looking Ahead: Building the Global Consumer Finance Infrastructure

BeFlow’s ambition goes far beyond being a payment platform. Its long-term vision is to build a global consumer finance infrastructure that supports everything from daily retail purchases to large-scale transactions such as car and home buying. With continuous improvements in its wallet, payment card, and merchant onboarding platform, BeFlow will provide merchants with sustainable growth engines and users with inclusive financial benefits.

Looking forward, BeFlow will continue to work with global partners to promote the globalization of consumer finance and create an open, transparent, and mutually beneficial ecosystem for the future.

As the digital economy rapidly evolves, consumer logic is undergoing an unprecedented transformation. Payment is no longer just the end of a transaction—it is becoming the starting point for value creation.

To further advance the construction of the global consumer finance ecosystem, the BeFlow Global PayFi Merchant Ecosystem Conference will be grandly held in Beijing from September 17, 2025. This is not only an industry event but also a significant milestone in BeFlow’s globalization strategy. Its purpose is to bring together the wisdom and strength of global partners to jointly explore and shape the future of consumption.

From Local to Global: BeFlow’s Expanding Potential

Since its launch in 2025, BeFlow has drawn wide attention for its rapid development.

• The successful Wuhan Conference marked BeFlow’s full-scale debut in the Chinese market.

• The opening of the BeFlow Lounge in Dubai established a brand presence and ecosystem hub in the Middle East.

• In Tokyo, BeFlow participated in events around WebX, taking the stage at the intersection of Web3 and AI.

• Meanwhile, BeFlow has forged partnerships with HiShopping and companies in industries such as tourism, hospitality, and retail, extending its cross-scenario consumer rights network.

In just a few months, BeFlow has showcased its powerful growth potential, becoming a representative force for innovation in global payments and consumer finance.

The BeFlow Ecosystem Grand Conference: Co-Creating the Future

The highlight of the Beijing event will be the BeFlow Ecosystem Grand Conference on September 17. Global ecosystem partners, strategic enterprises, industry experts, participating merchants, and users will gather in Beijing to witness BeFlow’s latest strategic releases and future vision.

Through keynote speeches, strategic signings, and ecosystem showcases, the conference will comprehensively demonstrate BeFlow’s achievements in consumer finance innovation.

The signing ceremony will also be a major highlight. Shanghai Cell Therapy Group, Tianxia Youli Tourism Group, Lirui Lighting, Yunmou Enterprise Management, Wanliu Youhe Dental, San Food, Yangtze No.1 Liquor, China Resources Jiangzhong, and Tianchi Yayuan are among the outstanding enterprises that will join forces with BeFlow to advance ecosystem development and explore new paths of cross-industry collaboration.

Strategic Vision: Building the New Infrastructure of Consumer Finance

The significance of this conference lies not only in presenting BeFlow’s past achievements but also in charting its future direction. As the integration of the digital economy and consumer upgrading accelerates, BeFlow aims to further drive the implementation of the PayFi model.

• For merchants: consumption is transformed from one-time spending into long-term returns, enabling sustainable growth in a highly competitive market.

• For users: everyday spending delivers tangible benefits, reinforcing loyalty and value accumulation.

This concept is gaining increasing recognition from both merchants and consumers, gradually becoming a new engine driving digital economic growth.

Looking ahead, BeFlow’s ambition is not just to build a payment platform but to create a global consumer finance infrastructure. From dining, retail, and beauty services to large-scale purchases like cars and homes, BeFlow will play a role in enhancing user value and strengthening merchant trust.

The BeFlow Global PayFi Merchant Ecosystem Conference will serve as a crucial starting point for realizing this grand vision. BeFlow sincerely invites all ecosystem partners, merchants, and like-minded friends to actively participate in the conference, witness BeFlow’s strategic announcements, and join hands in building a global consumer finance ecosystem.

Between 2023 and 2025, RWA (Real World Assets) has emerged as one of the hottest narratives in the Web3 space. From U.S. Treasury bonds and real estate to commodity notes and credit securities, assets from the traditional world are being digitized and brought on-chain. The core value of RWA lies in enabling real-world assets to achieve liquidity, fractionalization, transparency, and global allocation through blockchain technology.

However, within this discussion, we may have overlooked the most massive and frequent form of asset flow: consumption.

Consumption is not a one-off action; it is the most continuous and universal flow of assets in the global economy. Consumption expenditure typically accounts for over 60% of global GDP. This means that if “consumption,” the most frequent real-world asset flow, can be transformed into verifiable and incentivized on-chain rights, it would become the largest and most promising RWA in the blockchain world.

This is precisely where BeFlow enters the picture.

From Consumer Behavior to Asset Accumulation: BeFlow’s Core Logic

The traditional payment logic is simple: the user pays → the merchant receives → the process ends. In BeFlow’s design, this process is fundamentally restructured:

Consumption On-Chain: Every user payment is synchronized to the blockchain through BeFlow’s API, generating a traceable transaction record.

Consumption Generates Computing Power: Each payment is not the end of consumption, but the beginning of computing power, converting into incentivized on-chain rights.

Merchant Co-Win Mechanism: Merchants don’t need to overhaul their systems; they can directly benefit from higher retention and repeat purchases triggered by consumer participation.

In other words, BeFlow turns “payment” from a transactional action into the minting of on-chain rights. These rights are the digitized form of consumption, the most universal real-world asset.

We call this Consumption-Based RWA.

Why Consumption-Based RWA Has Greater Potential than Bonds or Real Estate

High Frequency: Real estate transactions may occur once every few years, bonds operate on cycles, but consumption happens every single day. Billions of people purchase something daily, making the volume and accumulation of consumption-based RWA the largest in the industry.

Universality: Not everyone can buy bonds or property, but everyone consumes. Consumption-based RWA has an inherently low barrier and universal participation.

Immediacy: Traditional RWAs require valuation, clearing, and certification, often leading to delays. Consumption, once it happens, can be instantly recorded on-chain with immediate value accumulation.

Scalability of Scenarios: Consumption spans all domains—food, clothing, housing, transport, education, entertainment, and travel—making it far broader than traditional financial assets.

In short, if bonds and real estate are “high-value, low-frequency” RWAs, then consumption is a “low-barrier, high-frequency” super RWA. It may well be the true entry point for blockchain adoption at a global scale.

How BeFlow Builds the Infrastructure for Consumption-Based RWA

To realize consumption-based RWA, ideas alone are not enough. Practical technology and mechanisms are essential. BeFlow’s answer lies in Merchant Payment APIs + Consumption Mining Logic:

Merchant Payment API Merchants do not need to modify their POS or cashier systems. With a simple API integration, their transactions are synchronized to the BeFlow chain. This automatically builds the bridge from “consumer behavior → on-chain rights.”

Consumption as Computing Power Each purchase generates computing power, allowing users to accumulate long-term benefits. Spending ceases to be mere expenditure; it becomes value accumulation.

Merchants as Nodes Every integrated merchant becomes a node in the BeFlow network. With API connectivity, merchants collectively form a distributed payment infrastructure, aligning closely with the DePIN narrative.

Data as Credit Consumption history accumulates into a user’s digital spending profile and credit foundation, paving the way for future financial services, cross-border transactions, and even credit-based applications.

The Global Significance of Consumption-Based RWA

If DeFi is the experimental field for finance, and RWA is the on-chain practice for traditional assets, then Consumption-Based RWA has the potential to become the foundational infrastructure for global inclusive finance.

For Consumers: Every payment is no longer just an expense—it becomes asset growth.

For Merchants: Transactions are no longer limited to revenue—they become user retention and data accumulation.

For the Ecosystem: By digitizing consumption flows, blockchain finally extends into daily economic life, beyond the realm of investment and speculation.

This means BeFlow is not merely a product. It is the initiator of a new narrative where “Payment is Asset.” On a global scale, it opens a new pathway by making consumption the blockchain’s super RWA.

Conclusion: Consumption is the Largest RWA

In the next chapter of blockchain, RWAs will not be limited to bonds, real estate, or securities. They will extend into the most universal and continuous activity of all: consumption.

What BeFlow does is transform this massive, everyday asset flow—consumption—into verifiable, tradable, and accumulative rights on-chain through its Payment API and incentive mechanism.

Consumption Creates Growth. Payment Becomes Asset. BeFlow is bringing the world’s largest RWA—consumption—onto the blockchain.

Accordingly, we are officially releasing BeFlow’s September operational strategy preview. From consumer experience to merchant management, from the linkage of service centers and partners to channel expansion and cross-industry collaboration, BeFlow will implement systematic actions to lay a solid foundation for the full-scale growth expected in the fourth quarter.

Focus on Consumer Experience: Making Consumption the True Starting Point of Value

In every business model, consumers remain the core of the ecosystem. BeFlow’s value logic has always been centered around consumers: payment is no longer the endpoint, but the beginning of long-term rights and benefits. Starting in September, BeFlow will further enhance the construction and implementation of consumption scenarios, ensuring that every payment brings users both continuous experiences and cumulative value.

We will focus our efforts on three dimensions:

Scenario Expansion: Continuously increase the number of merchants and service centers, extending to dining, retail, travel, tourism, and other industries—so that users can “use BeFlow anytime, anywhere.”

Service Upgrade: Strengthen service center staffing and build localized customer support teams to ensure consumer issues are resolved swiftly during the purchase journey.

Experience Optimization: Further streamline the payment process to ensure “instant use, instant benefit,” making every transaction seamless and rewarding.

We firmly believe that once consumer trust and habits are established, they will become the most solid foundation for the BeFlow model.

Merchant Management Upgrade: Transparency, Fairness, and Long-Term Trust

BeFlow has always believed that merchant quality determines ecosystem quality. If users are the soil of the ecosystem, merchants are the roots growing within it. Only when the roots are strong can the ecosystem flourish.

In September and throughout the fourth quarter, BeFlow will implement a more systematic merchant management framework:

Higher Admission Standards: Establish rigorous application and review mechanisms to ensure every merchant possesses legitimate qualifications and service capabilities.

Comprehensive Oversight: Introduce merchant supervision guidelines covering everything from transaction compliance to after-sales service, ensuring transparent and responsible conduct.

Faster Dispute Resolution: Set up merchant fraud prevention and dispute handling procedures to provide both users and merchants with a fair and efficient arbitration system.

This is not only the perfection of management systems but also the embodiment of “long-termism.” Only by building a healthy, transparent merchant ecosystem can BeFlow secure enduring trust in the future.

Service Centers and Partner Linkage: Re-energizing Channel Power

Service centers and partners are BeFlow’s backbone for expansion. They are the front-line executors of the ecosystem and the most direct link between users and merchants. How to make this force more efficient and vibrant is BeFlow’s next key challenge.

Starting in September, BeFlow will roll out a series of initiatives to strengthen this linkage:

Exclusive Partner Support: Dedicated communication and feedback channels for partners to ensure fast issue resolution.

One-to-One Service Center Support: Each service center will be paired with an official 1v1 support resource, guaranteeing efficient local business execution.

Upstream-Downstream Coordination: Build collaborative mechanisms between partners and service centers, enabling partners to become not only business developers but also co-builders of the service framework.

This approach will not only improve efficiency but also enhance partners’ and service centers’ sense of belonging and motivation within the BeFlow ecosystem.

Channel Expansion and Cross-Industry Collaboration: Making Brands and Key Clients Accelerators of the Ecosystem

Without high-quality brands and key clients, no ecosystem can achieve true scale effects. BeFlow fully recognizes this, which is why in the fourth quarter, channel expansion and cross-industry collaboration will become strategic priorities.

Our objectives are clear:

Brand Standards: Select brands that have launched relevant products and gained recognition on a global scale to join the BeFlow ecosystem.

Key Client Standards:

Online: E-commerce platforms with logistics coverage in at least one country and no fewer than 50 product categories.

Offline: Flagship stores of at least 200 square meters, offering well-recognized products with market influence.

BeFlow will provide these brands and key clients with:

Comprehensive Technical Integration: Rapid API onboarding to unify payment and settlement systems.

Robust Exposure and Traffic Support: Utilize BeFlow’s ecosystem communication channels to amplify brand visibility.

Seamless Operational Assistance: From customer service to backend support, ensuring smooth onboarding and continued growth.

When these brands and key clients enter BeFlow, it is not just about expanding scenarios—it is also the strongest endorsement of the BeFlow model.

September as the Prologue, the Future as the Panorama

September’s strategy is only one part of BeFlow’s global vision, but it is a critical one. Enhancing consumer experience, upgrading merchant management, activating channels, and onboarding brands are all essential steps toward BeFlow’s path of scaling and internationalization.

Looking ahead, BeFlow aspires to partner with more stakeholders to build not just a payment tool, but an entirely new consumer finance order. In this new order, users are no longer mere consumers but holders of value; merchants are no longer just sellers but co-creators of the ecosystem.

BeFlow believes that every payment can create value. September marks not just the start of a commitment, but the prelude to a broader blueprint for the future.

In August 2025, Tokyo, Japan, will host the annual WebX 2025. As Asia’s most influential Web3 event, this year’s WebX is expected to attract over 1,000 companies, more than 150 exhibitors, and host 150+ official side events, making it one of the largest and most dynamic gatherings in the industry.

The conference will bring together global industry leaders, including the Prime Minister of Japan, Arthur Hayes (CEO of Maelstrom and co-founder of BitMEX), and CZ (founder of Binance), as well as political and business representatives. They will share insights on blockchain, digital assets, AI and Web3 integration, and the future of consumer and financial innovation—positioning WebX at the center of global industry attention.

BeFlow Sponsors WebX Official Side Event

Among the side events, AI Booming | Tokyo Alpha Night is one of the most highly anticipated official gatherings. Held on August 25 at the CÉ LA VI rooftop in Shibuya, Tokyo, the event will center on the theme of AI × Web3 Convergence. It will bring together global KOLs, developers, investors, media representatives, and community leaders for deep exchanges of ideas and visions against the backdrop of Tokyo’s skyline.

BeFlow is honored to serve as an official sponsor of the event. As a pioneering project at the intersection of AI, Web3, and consumer finance innovation, BeFlow is committed to building a global value network through its consumption-driven innovation model.

BeFlow CMO Ghassen Barkache was invited to deliver a keynote speech and join a roundtable discussion, presenting BeFlow’s vision and model to the international audience. He emphasized that in the digital economy era, “consumption” is undergoing a profound reconstruction.

CMO Keynote: Reshaping Consumption Logic, Building a Global PayFi Infrastructure

In his speech, Ghassen Barkache shared BeFlow’s core insight: consumption is shifting from one-time spending to value-bearing assets.

He explained BeFlow’s original PayFi model, a closed-loop mechanism of “Payment – Computing Power – Asset – Credit.” Through this structure, real-world consumption is transformed into sustainable rewards, making “consumption as value creation” a reality.

• For consumers, every payment leaves a trace of value, becoming the starting point of long-term rewards.

• For merchants, this model ensures customer retention and repeat purchases.

• For the platform, it builds credit and data infrastructure, creating a three-way win-win business network.

Ghassen also highlighted BeFlow’s global roadmap: from enabling frictionless merchant onboarding, to building a cross-border payment network, to the future rollout of the BeFlow U Card for global payments. BeFlow aims to become the next-generation consumer finance infrastructure, delivering tangible value to hundreds of millions of users and merchants worldwide.

Event Impact: BeFlow’s Vision Sparks Global Interest

BeFlow’s participation in Tokyo Alpha Night drew significant attention from attendees. Builders, investors, and partners from around the world expressed strong interest in the “consumption as value creation” model, recognizing its alignment with both global consumption recovery and the evolution of the digital economy.

The atmosphere at the event was lively, with active interactions and discussions. BeFlow successfully showcased its brand positioning and long-term vision on the global stage, further strengthening its connections with international ecosystem partners.

Accelerating Global Expansion: Building Consumer Finance Infrastructure

By participating in WebX and its official side events, BeFlow has enhanced its visibility on the international stage and laid a strong foundation for future ecosystem expansion. Moving forward, BeFlow will accelerate the establishment of local nodes in Asia, the Middle East, and Europe, collaborating with merchants, platforms, and developers to promote the global adoption of its vision of “consumption as incentive, consumption as credit.”

BeFlow’s ambition is not only to build a platform, but to establish a new global infrastructure for consumer finance. From dining, retail, and lifestyle services to future scenarios like car and home purchases, every transaction in the BeFlow ecosystem will be recorded, respected, and rewarded—connecting users with merchants, linking data with real-world scenarios, and bridging the present with the future.

In an era where AI and Web3 are converging, BeFlow will continue to leverage its innovative advantages in consumer finance and work hand-in-hand with global partners to explore and drive the next evolution of commerce and finance.

Now, the two parties have officially announced a strategic partnership. The collaboration between BeFlow and Learning Chain is not only a combination of technology and education but also a deep integration between financial innovation and knowledge dissemination. This partnership will inject new momentum into Vietnam’s rapidly growing digital economy while providing a new model for global exploration in Web3 and PayFi.

About the Partners

BeFlow is a global decentralized consumption-finance ecosystem built around the concept of PayFi, pioneering the model of “Consumption as Appreciation.” Through its Cash Hash computational mechanism, BeFlow transforms merchant discounts and user payments into on-chain computing power and assets. This empowers consumers to gain sustained value growth while enabling merchants to achieve long-term development by participating in the ecosystem. BeFlow has already established service centers in China, Dubai, Vietnam, Japan, South Korea, and other regions, actively expanding its merchant network and partner system to accelerate the global deployment of its consumption-finance ecosystem.

Learning Chain, headquartered in Ho Chi Minh City, is Vietnam’s leading education platform for blockchain, Web3, and AI. It is more than an educational institution — it is a gateway for international innovation into Vietnam. By bringing in world-class experts, frontier projects, and cutting-edge knowledge, Learning Chain bridges global pioneers with local talent, enabling Vietnamese learners to access international opportunities, master emerging technologies, and transform knowledge into practical market-driven skills. Through a community-driven approach and future-oriented ecosystem building, Learning Chain is shaping a new generation of digital leaders and accelerating Vietnam’s role in the global Web3 and AI landscape.

Strategic Cooperation: Creating Synergy

This collaboration will unfold across three main dimensions — education & awareness, ecosystem development, and internationalization — but more importantly, the two sides will create strong synergistic effects.

1. Education & AwarenessLearning Chain will help BeFlow gain faster understanding and adoption in the Vietnamese market through courses, lectures, and community events that embed PayFi and Web3 concepts into local consciousness. Meanwhile, BeFlow’s technology and ecosystem model will provide Learning Chain’s students and community with tangible, real-world applications. Learning will no longer be confined to books and classrooms but will extend directly into participation in a rapidly growing fintech ecosystem. Learning Chain will also introduce localized educational resources to ensure Vietnamese users can seamlessly understand and utilize the BeFlow ecosystem.

2. Ecosystem Development & EmpowermentOn the ecosystem front, Learning Chain will serve as BeFlow’s key partner in Vietnam, driving more local merchants and developers to join the BeFlow network and jointly create a value cycle powered by real consumption. As the merchant ecosystem expands and user adoption grows, Vietnam is set to become a crucial — and potentially leading — node within BeFlow’s global network.

3. Internationalization & Talent DevelopmentLooking further, both sides will collaborate on internationalization and talent cultivation. Leveraging its global resources and educational strengths, Learning Chain will provide BeFlow with strategic support for entering the Vietnamese market. At the same time, BeFlow will use its unique incentive model to attract more developers, merchants, and users to participate, cultivating the next generation of PayFi talents and practitioners.

Future Outlook

The cooperation between BeFlow and Learning Chain represents a forward-looking joint exploration. Together, they aim to position Vietnam as a hotspot for Web3 and PayFi innovation by combining education with fintech. Over time, this partnership will deepen and expand beyond the local market, evolving into a replicable model that can be applied to other emerging markets.

We can foresee the emergence of a new type of ecosystem — one driven by real consumption, fostering win-win outcomes for users and merchants, and powered by the mutual reinforcement of education and application. In this ecosystem, every payment is no longer just an expense but an opportunity to learn and grow; every participation is more than just an experience — it is a contribution to the future of finance and knowledge sharing.

BeFlow × Learning Chain — From Consumption to Knowledge, From Vietnam to the World, Co-Creating the Digital Future!

Growth Review: BeFlow Breaks New Ground

Since its launch in 2025, BeFlow has made remarkable progress worldwide.

• The successful Wuhan Launch Conference marked BeFlow’s official entry into the Chinese market.

• The opening of the BeFlow Bar in Dubai set a new brand benchmark and ecosystem hub in the Middle East.

• Meanwhile, BeFlow has partnered with e-commerce platform HiShopping, as well as leaders in the tourism, hotel, and retail industries, to expand its consumer rewards ecosystem.

In just a few short months, BeFlow has demonstrated its immense growth potential, becoming a representative force in global payments and consumer finance innovation.

Exclusive Training for Partners

The conference agenda is divided into two parts.From September 15 to 16, BeFlow will host a two-day closed-door growth training program for ecosystem partners. Courses will be delivered by advisors from the BeFlow Business Academy, covering topics such as:

• The core value and positioning of partners within the ecosystem

• Team building, market expansion, and marketing strategy upgrades

• Unlocking personal potential and developing leadership thinking

This program highlights the esteemed status of BeFlow partners and the platform’s commitment to their growth, giving them priority access to resources and opportunities at the heart of the ecosystem.Becoming a BeFlow Partner means not only joining the construction of a global consumption ecosystem, but also embracing a symbol of prestige and greater responsibility. Partners will receive priority support in ecosystem resources, market expansion, and cooperation, and have the opportunity to participate in high-level strategic discussions, becoming key drivers of BeFlow’s globalization strategy.

Ecosystem Grand Conference: Co-Creating the Future

On September 17, the Ecosystem Conference will bring together over a thousand attendees in Beijing. Global ecosystem partners, strategic business collaborators, and industry experts will gather to witness BeFlow’s latest strategic announcements and future vision.

The conference will feature signing ceremonies, roundtable forums, and ecosystem showcases, presenting BeFlow’s achievements in consumer finance innovation from multiple dimensions.

The significance of this event goes beyond showcasing BeFlow’s development. It aims to set the tone for the future. As the digital economy accelerates, consumer logic is undergoing profound transformation. BeFlow seeks to use this conference to further promote the integration of PayFi and consumption innovation, creating long-term, value-driven relationships for merchants and users.

Strategic Vision: Building the New Infrastructure of Consumer Finance

BeFlow’s goal is not merely to build a platform, but to establish a new global infrastructure for consumer finance.From dining, retail, and beauty services, to future scenarios such as purchasing cars and homes, users will be able to complete transactions within the BeFlow ecosystem and enjoy long-term value returns.

This model is gaining recognition from both merchants and consumers, injecting new vitality into the development of the digital economy.

The Beijing Conference marks a new starting point for BeFlow’s mission to drive innovation in payments and consumption. Through this milestone event, BeFlow hopes to attract more visionary partners to join and together advance the transformation and prosperity of global consumer finance.

BeFlow sincerely invites your participation in co-creating the future of the global consumer finance ecosystem.

Payments as the Core, Activating Everything

BeFlow will continue to place payment scenarios at the heart of its strategy, building a highly compatible, scalable global consumption value ecosystem: All-Scenario Access: Connect online e-commerce, digital content platforms, offline commercial districts, branded retail stores, and other diverse consumption scenes.

Assetization Drive: Every payment becomes a verifiable on-chain asset, delivering ongoing incentive returns.

Three-Party Win-Win: Establish a transparent, efficient commercial model where users, merchants, and the platform benefit together.

In BeFlow’s vision, payment is not merely a transaction—it is the gateway connecting global users to the Value Internet.

Modular Global Layout, Community as the Lever

BeFlow’s global strategy will follow the “Nation as Unit, Community as Lever” model: Modular Operations: Build localized market and operational systems with countries and regions as primary units.

Community-Driven Growth: Use localized communities to ignite user acquisition and transactional activity.

Closed-Loop Expansion: Achieve a cycle of community coverage → consumption activity → merchant collaboration.

To accelerate global expansion, BeFlow is officially launching its Global Partner Program: Industry Identity: As a Partner, you are both a regional ambassador and a core ecosystem builder.

Multiple Incentives: Immediate consumption power reward (30T ≈ 3000U) upon joining; continuous BEE earnings; exclusive BF allocation and minimum 0.1% gas fees; additional power subsidies for referrals.

Long-Term Returns: Ability to develop sub-partners and onboard merchants, creating sustainable passive income streams.

Merchant Payment API: A Revolutionary Cross-Industry Access Tool

In August, BeFlow will officially roll out its Merchant Payment API, enabling merchants worldwide to join the ecosystem with zero process overhaul: Quick Integration: No change to existing checkout or payment flows—one-click connection to BeFlow’s public chain and wallet system.

Payment Becomes Asset: Upon payment completion, the system automatically transfers BEE on-chain and generates consumption power incentives.

Merchants Retain Revenue: The incentive portion comes from discounts; the remaining revenue is instantly settled to merchants.

Multi-Scenario Fit: Applicable to e-commerce, chain retail, hotels, tourism, dining, entertainment, education, and beyond.

Merchants will also receive official technical support, dedicated brand managers, full-channel promotional materials, and BeFlow ecosystem-wide traffic exposure. Applications will be processed within three working days after submission.

BeFlow U Card: One Card for Global Spending

Also launching in August, the BeFlow U Card is a globally accepted multi-scenario value card that allows users to enjoy BeFlow’s incentives and convenience in everyday spending and global travel: Worldwide Payments: Accepted by over 1.5 million merchants and 3 million ATMs worldwide.

Consumption as Appreciation: Every card transaction generates computing power and earns BEE incentives.

All-Scenario Coverage: Dining, shopping, travel, and online purchases.

Seamless Experience: Fully integrated with the BeFlow wallet and incentive system, ensuring all consumption data and rights are accumulated.

The U Card will serve as a key entry point for users to participate in the global BeFlow value network, bridging cross-border consumption with Web3’s Value Internet.

Shaping the New Era of Web3 Consumer Finance

The launch of the Merchant Payment API and the U Card marks a new chapter in BeFlow’s mission to integrate industries and build a global consumer value network: Every payment is the creation of an on-chain asset.

Every transaction fuels ecosystem growth.

BeFlow invites users, merchants, and partners worldwide to jointly usher in the next era of Web3 consumer finance. BeFlow – Consumption as Appreciation, Payment as Asset

To celebrate the opening, the bar will offer free drinks to all guests on the launch day, inviting global users and ecosystem partners to witness a brand-new chapter in BeFlow’s journey.

Merchants Embrace Brand Upgrade to Create BeFlow’s Middle Eastern Ecosystem Showcase

The birth of BeFlow Lounge Bar represents a proactive transformation driven by a merchant’s full recognition of BeFlow’s vision and ecosystem model.

Originally a well-regarded local bar in Dubai, the merchant team decided to fully integrate into the BeFlow ecosystem after learning about its long-term goals and operational philosophy. The venue has been rebranded as “BeFlow Lounge Bar”, adopting a new visual identity and incorporating BeFlow’s consumption incentive mechanisms into its daily operations.

The merchant shared:

“We strongly believe in BeFlow’s vision of building a new consumption ecosystem. We are proud to grow alongside the platform and make this bar a showcase for BeFlow’s presence in the Middle East.”

Benchmark Store for Immersive Real-World Applications

BeFlow Lounge Bar will serve as a key benchmark store in the Middle East, acting as a central hub for global users to connect and engage with the ecosystem.

Once operational, the bar will be fully integrated into BeFlow’s consumption-to-value mechanism, becoming a high-frequency offline application scenario for the ecosystem.

• Each consumer purchase will automatically generate consumption hash power,

• Rights-based assets will be periodically released through the system,

• Every visit will offer instant enjoyment and long-term value, enhancing user loyalty and repeat engagement.

From enjoying a single drink to receiving long-term incentives, BeFlow is redefining the value logic of consumption. In the future, BeFlow Lounge Bar will host brand events, community meetups, and ecosystem activities, serving as a vibrant hub for the Middle East market.

BeFlow: Building New Infrastructure to Connect Users and Merchants

BeFlow is a digital consumption finance platform that connects payment, incentives, assets, and credit based on real-world spending behavior.

By creating a closed-loop ecosystem, BeFlow empowers merchants to enhance operational efficiency through digital solutions, while allowing consumers to accumulate valuable rights and enjoy ongoing rewards in their everyday life.

The launch of BeFlow Lounge Bar in Dubai not only signifies further global expansion but also marks a tangible step in BeFlow’s real-world implementation. In the future, BeFlow users will enjoy an entire lifecycle of consumption experiences, from daily spending, shopping, and travel to major purchases like vehicles and real estate—all seamlessly connected to the ecosystem’s value growth model.

Join the Ecosystem and Build the Future of Digital Consumption

The opening of BeFlow Lounge Bar signals that forward-looking merchants are actively embracing the new paradigm of digital consumption.

As a key part of its global ecosystem, BeFlow has already established local service networks in China, the UAE, Vietnam, South Korea, and Japan, and formed partnerships with enterprises like HiShopping and Dongli Changheng, covering retail, dining, tourism, hospitality, and cross-border commerce.

We warmly invite more merchants, brands, and entrepreneurs to join the BeFlow ecosystem, explore multi-scenario incentive models based on real-world consumption, and co-create a global digital consumption finance network.

Project Overview: Reshaping Consumer Finance and Building a Win-Win Value Ecosystem

BeFlow is an innovative consumption platform driven by real-world spending and integrated with digital incentive mechanisms. Through the BeFlow application, the platform establishes a closed-loop consumption system where every payment translates into rights accumulation and continuous rewards. Consumers can enjoy a visible and tangible digital asset management experience, while merchants benefit from a low-threshold, high-retention, high-repeat-purchase user growth system.

BeFlow aims to bridge online and offline consumption with the digital economy, creating a new commercial infrastructure where consumers, merchants, and the platform achieve collaborative and sustainable growth.

Conference Highlights: Delivering the Value Proposition

The conference officially commenced with a tech-driven countdown ceremony, marking the launch of BeFlow’s global strategy in the Chinese market.BeFlow CMO Ghassen Barkache delivered a keynote address via video link, offering an in-depth explanation of the platform’s vision.

Ghassen emphasized that as the global digital economy accelerates, traditional consumption logic must be reconstructed. BeFlow’s mission is not only to optimize transaction experiences, but to transform every purchase into a starting point for value growth, enabling users to receive continuous rewards and helping merchants achieve long-term user retention.

He noted:

“BeFlow is not just a product—it is a new financial infrastructure that connects people, value, and the future.”

Guest Speeches: Multi-Dimensional Insights into Platform Logic and Industry Trends

Several distinguished speakers were invited to deliver keynote presentations, offering comprehensive insights into BeFlow from the perspectives of industry trends, commercial value, and future vision:

• Professor Jiang LibingSecretary General of the Token Economy Working Committee of the China International Promotion Council, Secretary General of the Boao Global Digital Consumption ConferenceShared a keynote titled “Consumption Logic”, analyzing the structural transformation of modern consumption and proposing that “equity-based consumption” will become a key driver for an inclusive digital economy.

• NathanIndependent Board Director of a listed company, blockchain industry expertPresented “BeFlow Business Model”, highlighting BeFlow’s systemic advantages in incentive structures, transaction closed loops, and scenario expansion.

• Benny LamChief Advisor of BeFlow Business AcademyDelivered “Enterprise Development Vision”, emphasizing the platform’s global growth strategy and ecosystem expansion in the Middle East and Southeast Asia.

Strategic Partnerships: Expanding Real-World Applications

During the conference, BeFlow signed strategic cooperation agreements with seven enterprises, spanning key industries including tourism, hospitality, biotechnology, and cross-border e-commerce. Partner companies include:

• Dongli Changheng

• Hubei Yuntong International Travel Service Co., Ltd.

• Zhongyan Technology Hubei Co., Ltd.

• Beijing Jingmei Zhonghe Hotel Supplies

• Lexiang Trip (Shenzhen) International Travel Co., Ltd.

• Yantai Ankang Biotechnology Co., Ltd.

• Panjiawan Yihong Group

These collaborations will enrich BeFlow’s real-world application scenarios, extending the “consumption-as-incentive” model from daily life to broader industry sectors.

Initial Value Consensus Achieved

The conference featured ecosystem videos, partner sharing sessions, interactive lotteries, and a grand countdown ceremony, creating a lively atmosphere filled with applause. Three rounds of live prize draws elevated excitement to its peak, with lucky participants winning brand gifts valued between RMB 1,980 and 29,800.

Many attendees remarked:

“BeFlow is not a conceptual platform that only talks about technology. It is a fully operational ecosystem with a commercial model, revenue mechanism, and real consumption scenarios.”

BeFlow has already deployed local service centers in China, Oman, Dubai, India, Vietnam, and South Korea, establishing a preliminary global service network. Next, the platform will accelerate:

• Building an incentive network centered on the BeFlow Wallet

• Opening cross-border payment channels

• Strengthening the ecosystem token system

• Advancing global implementation of its consumption ecosystem

Within the next three years, BeFlow aspires to become a key infrastructure for the new generation of the “Value Internet.”

Embracing the New Era of the Digital Economy

The successful launch of this conference not only marks the official start of BeFlow’s China strategy, but also signals that consumer finance is entering a new phase centered on equity and value sharing.

BeFlow will continue to uphold the philosophy of “real consumption driving real incentives,” working hand-in-hand with ecosystem partners to connect global users and build an open, inclusive, and future-oriented digital consumption paradigm.

BeFlow – Let Every Purchase Create Value.

Recently, the Web3 PayFi ecosystem platform BeFlow officially announced a major strategic partnership with Power Everlasting, a trailblazer in the wellness industry. The two parties will jointly launch co-branded wellness beverages, with Power Everlasting fully integrating into the BeFlow platform to activate the “Spend-to-Earn” model. Through BeFlow’s global channels, these innovative products will reach international markets—reshaping the future of consumer engagement.

The Rise of Wellness Meets the Power of Web3

The global wellness industry is growing rapidly and has become a key driving force in consumer markets. Meanwhile, Web3 is transforming traditional business logic, linking consumption directly with asset appreciation.

BeFlow believes that every transaction should be more than just spending—it should be the starting point of wealth creation. Power Everlasting upholds the view that wellness is not just a lifestyle, but a responsibility.

When these two philosophies converge, technological empowerment meets health value, giving birth to a new paradigm in consumption and lifestyle: purchasing a wellness drink is no longer only about physical well-being—it also accumulates long-term digital assets, delivering a win-win for both consumers and merchants.

BeFlow: Reimagining Consumption Value Through Technology

As a global leader in Web3 PayFi infrastructure, BeFlow aims to "make every transaction create value." Through its innovative PayFi model, it integrates payment with finance to build a holistic ecosystem spanning spending, value creation, credit, and digital assets.

BeFlow's proprietary BeFlow Chain supports over 5,000 TPS and integrates ZKP privacy protection to ensure transaction efficiency and security. Meanwhile, BeFlow Wallet enables multi-chain payments and settlements, empowering users worldwide to transact seamlessly across any environment.

BeFlow has already established strategic partnerships with major players in the finance and consumer industries, accelerating the globalization of its Web3-powered consumer value network. In BeFlow’s ecosystem, every purchase is not just a service but a pathway to asset generation—turning everyday transactions into wealth-building moments.

Power Everlasting: Merging Health Philosophy with Industrial Strength

Power Everlasting is deeply rooted in the health and wellness industry. Based on the scientific theory of the cellular microenvironment, it focuses on developing high-quality functional beverages that improve the sub-health conditions common among modern consumers.

Its core SKQ Ion Technology replicates the trace element environment found in early amniotic fluid to enhance cell energy, delay aging, and revitalize the body. A flagship product, “ZeroCal Essence”, promotes a 0-sugar, 0-fat, 0-calorie concept—infused with essential minerals and trace nutrients to support metabolism and body sculpting needs.

With three major production bases in Hunan, Guangxi, and Zhejiang, Power Everlasting boasts a robust supply chain capable of producing over 500 million bottled drinks annually, laying a solid foundation for global brand expansion. More than a beverage company, it is a health advocate striving to bring wellness into everyone’s daily life.

Innovation-Driven: Health Consumption Enters the Value Era

At Power Everlasting’s recent product launch, BeFlow’s Global CMO officially announced the strategic collaboration, stating:

“Congratulations to Power Everlasting on the successful launch of their new product! This is not only a fusion of health and technology but a revolution in consumer value. BeFlow will partner with Power Everlasting to create a unique experience through the integration of ‘Technology + Health + Web3,’ and bring innovative products to the global stage via our international channels.”

This partnership marks a key milestone in cross-industry innovation. The two companies will jointly release BeFlow × Power Everlasting co-branded wellness beverages, integrating blockchain technology into product consumption to deliver a one-of-a-kind experience.

At the same time, Power Everlasting will fully join the BeFlow platform, activating the “Spend-to-Earn” mechanism. In the near future, when users purchase Power Everlasting beverages, each transaction will not only bring health benefits—but also automatically generate on-chain computing power and release BEE tokens, turning every bottle into the starting point for asset appreciation.

A Global Wellness Vision, Powered by BeFlow

With BeFlow’s international infrastructure, Power Everlasting is set to accelerate its expansion into global markets, introducing health-driven, tech-enabled products to users worldwide. This isn’t just a commercial partnership—it’s a disruption of the traditional consumer model, transforming “drinking a beverage” into “creating value.”

The collaboration between BeFlow and Power Everlasting represents a landmark convergence of Web3 technology and the wellness industry, and sets a powerful precedent for consumer financialization. The co-branded beverages will launch soon, with Power Everlasting’s products going live on the BeFlow platform to kick off global distribution.

Together, they are opening the next frontier of Web3-powered wellness.

BeFlow × Power Everlasting — forging a new future for healthy, value-generating consumption.

Let every purchase create value. Let every sip spark vitality. Innovation and mutual success—the future is now.

Diverse Merchants Join, Unlocking Real Consumption Scenarios

Within just a week, BeFlow’s merchant ecosystem has expanded to cover multiple core consumer sectors. Through the BeFlow App, users can now book flights, reserve hotels, purchase daily goods, access wellness services, shop at local stores, and dine at restaurants—each action generating on-chain “Consumption Power” and unlocking BEE token incentives.

Significantly, the pace of merchant onboarding is accelerating. Numerous local retailers, service providers, and chain stores are integrating with the platform. Notably, BeFlow has partnered with nationally recognized brands such as Guizhou Xijiu, providing strong reputational backing to the platform’s credibility.

This trend highlights BeFlow’s grounding in real-world utility. It is not merely a speculative “consume-to-mine” concept, but a practical infrastructure that supports essential everyday spending—across food, clothing, housing, travel, and shopping.

“Payment-as-Asset” Model Delivers Real Utility, Boosting User Engagement

BeFlow’s growth on the user side is equally impressive. The platform’s proprietary “Spend-to-Earn” mechanism converts real spending behavior into on-chain computing power, which is algorithmically distributed over time as BEE token rewards. This model creates a long-term participation and incentive loop.

Each user can view the amount of power they’ve generated from purchases and track BEE release progress in real-time—enhancing platform transparency and user trust. Increased user engagement, in turn, improves merchant traffic and repeat transaction rates, creating a powerful feedback loop.

Merchant and User Growth Drive Ecosystem Self-Expansion

BeFlow's development showcases a rare "positive flywheel effect": merchant growth brings more consumption scenarios, encouraging user spending and participation; rising user activity and visibility attract more merchants to join. This mutual reinforcement has rapidly advanced BeFlow from concept to real-world deployment.

The platform has also launched features such as “Merchant Distributed Computing Power,” “Partner Merchant Referral System,” and “User Invitation Codes,” further increasing autonomy and dynamism within the ecosystem.

Building a Global Consumer Finance Network, from Local to Global

BeFlow’s ambitions go far beyond the initial launch regions. According to the team, the next phase will include expanding merchant networks in Southeast Asia, the Middle East, Africa, and Europe. The plan includes local partner programs, fiat settlement capabilities, and integration with regional payment systems.

In these regions, BeFlow aims to connect local small-to-medium businesses with global users through its “Web3-powered consumption model,” creating a borderless PayFi infrastructure that bridges traditional commerce with blockchain-based financial logic.

A New Era of Consumer Finance Has Quietly Begun

BeFlow’s week-one achievements prove that Web3 is not only about asset speculation—it’s a new engine for everyday consumption. A financial ecosystem based on real payments, user incentives, and merchant co-creation is taking shape.

Whether you’re spending, referring, or scanning to pay—you’re already part of this next-generation consumer finance network.

The story of BeFlow is only just beginning.