This is drawn from a platform for pre-valuation analysis of the value of the YouTube channel, which shows that although Lee has been suspended for more than a year, she still has a maximum of 17.4 million flour on her channel, with a total of 128 videos overloaded up to 2.92 billion, and with a monthly advertising gain of about $7.85 million from videos.

In other words, Lee has been cut off for more than a year and still has an annual income of nearly $7 million on YouTube.

This yield, equivalent to the net profits of many small and medium-sized enterprises, allows domestic creators of increasingly “inner volume” to start rethinking the value of content.

In fact, as far back as 2019, when Lee was walking on the YouTube platform for the production of a well-developed Chinese field park video, a series of Chinese special IPs, such as office jungles, tiny, hormone and mercy, began to be known on YouTube.

However, with the advent of short videos and winds, what are the Chinese creators who have left the sea on YouTube? Is it possible for Chinese creators to obtain significant gains overseas as the country’s medium- and long-term video creators strang up? What are the opportunities and challenges faced by the MCN body, which is working with its creators?

Chinese creators “recurrence” on YouTube

In a short period of four years, there has been a doubling of the situation in which creators leave the sea.

According to material observations, following the succession of Chinese creators from the sea, such as Lee, Congregation, Congregation, Acak and Ronme, the contents of the sea became an important development direction for domestic video creators.

Although there have not been phenomena of equal flour and influence with Lee in the past four years, the base figure for the creator has been very large.

On the one hand, the rapid development of domestic video platforms over the past few years has given birth to a large number of high-quality creators who have seen the unlimited potential of overseas markets and are feeling increasingly competitive in domestic markets, thereby offering to leave;

On the other hand, the MCN is also actively engaged in a globalizing attempt to understand the operational logic and flow codes of the offshore content platform, which will reverse the movement of qualified domestic video creators abroad.

As the founder of the Shanghai MCN, the owner of the YouTube platform, we have been able to achieve the top of the Grand-Chinese side.

In a recent interview, he disclosed to the product that the MCN body currently being created had worked with more than 1,000 individual creators or content agencies in the country, running the YTube channel, which essentially covered most of the items that could be seen on the domestic video platform.

The success of the first batching of IP creators, such as Lee, who have been able to rely on the visual epidemiology of China’s traditional culture and who have a monopoly bypassing the difficult problem, “the entire video is not spoken but understood by all, and this has had a certain global impact”.

Also due to language barriers, many of the early domestic video creators from the sea have only opened the YouTube, Facebook, and the Instagram account number, and have sent the video “removal” issued by the domestic platform to overseas, or even have not been specifically equipped with a English curtain.

A creator with millions of powdered wires on the domestic short video platform tells the product that, several years ago, the idea of the creator was “simplistic” and that “We are the main players in the domestic market, with whom we are doing and whose effects are lost”.

It is undeniable that language barriers, as well as cultural barriers, continue to be the first challenge for domestic video creators to leave the sea. While domestic language video creators have gained some influence in the Chinese-speaking districts of Porto, Malaysia and Singapore, there are few ways to break down to markets outside the Chinese-speaking community.

“The typology of the breaking circle is better than the country’s roaming and spectacular dramas, which are very popular in the South-East Asian market, and which are largely word-curtain, combined with the influence of the shadow IP and the stars.” By contrast, the content of language-based creators is relatively difficult.

But this does not affect the success of non-linguistic videos.

Various content practitioners have told to play, similar to in the country, that the consumption of video content by overseas users over the past four years has shifted from 5-7 minutes of cross screen videos to 1-2 minutes of short-wave videos, including the YouTube Shorts, TikTok and the Reels Content Platform under the flag of Meta, all of which have attracted the attention of short video users.

The emergence of short videos offers new opportunities for content creators to leave the sea.

As a result of the reduction in video spaces, content has often been reduced to complex and lengthy language dialogues and interpretations, which allow many messages to be resonated by language, while short video forms are easier to break cultural barriers and broaden the audience.

The musical video creators of the French street skirmishes, who already have nearly millions of powdered wires on YouTube, and who, under her video, “the myth of the myth”, have commented by a foreign network friend that this threw him into a throw of throws, but the end of love is tragic.

Videos of the pacific motto in the streets abroad broadcast more than 1.1 million on YouTube

“It was very surprised to see this comment, because the friends of the network did not see the Myth, but he was able to understand the story through the compos.” Pengirth has once again witnessed music, a universal language of the world, and it is possible to give the creators a story with sound symbols.

Similar to musical videos, home gardens, toys, beauty, home gardens, etc.

Many fashion actors have been born in recent years. There is a white lily elevator ootd in front and Deng Jiajia’s RV ootd after work.

▲ picture source: xiaohongshu @ Deng Jiajia

I have to say that the trend vision of “little aunt” is still very accurate. Chanel 22 was started by her shortly after it was launched. With the off shoulder sweater, it is full of rebellious and neutral temperament.

Simplicity without obvious logo is the highlight of Deng Jiajia’s dressing. Classic and timeless big brand items are her first choice. Relying on the basic items and her strong folding skills, she wears one satisfactory look after another.

In her private clothes, there is not only the atmosphere of mature women, but also the sense of playfulness of girls. Each set can be used as our early spring wear formula.

The spring breeze is blowing and the weather is getting warmer and warmer. It’s better to wear fashionable clothes with “little aunt” with vitality!

From the colorless autumn and winter to the bright spring and summer, Deng Jiajia crowned his spring and summer look with gorgeous colors.

Colorful striped sweaters, tight jeans, long straight hair, gentle and playful, cowboy fisherman hat, add a bit of cool feeling, and my sister is too good!

As a classic element, the stripe seems to have never quit the fashion circle in the impression of coco. With the advent of spring, the contrast stripe sweater with both fashion and warmth covers all kinds of shapes of fashionable icon.

The bright striped style adds a little more fun than the ordinary knitted style, especially after adding the color contrast design, it magically presents the mature femininity and childlike and girlish feeling at the same time.

The styles of fine stripes and thick stripes are different, and the atmosphere created is also very different:

The dense layers of fine stripes are full of delicacy and have a strong visual contraction effect. Especially with the sweet beauty department, it is just like a young girl.

On the contrary, thick stripes are more in line with cool girls. When the stripes are further thickened and widened, close to the “color matching sweater” and matched with the color contrast design, the visual effect of jumping can’t be more fashionable.

For color control, “little aunt” really has her own set. In fact, the harmony of color matching in a whole set of outfit is the more important and difficult knowledge to master. Let’s “start” from her and steal some tricks.

Of course, the simplest is to match with the color. The colors of hats and shoes echo and are harmonious.

The red sweater skirt reveals the slim leg lines, and the canvas shoes are matched in color to unify the overall visual effect. Deng Jiajia will also focus on accessories. She uses a small sweater with red elements to decorate the overall look.

Back to the street shooting field, many fashionable icons will also use sweaters + suits to decorate their out of street look. They tie their sweaters at will and hang them on their bodies, which not only looks like a cloak, but also increases the sense of modeling hierarchy, killing two birds with one stone; You can also tie the sweater obliquely on your body to keep warm, and your personality is also 100 points.

Players with a higher segment can play sweaters freely, with great space to play.

In addition to matching the color system, “little aunt” is the master who can grasp the sense of atmosphere. The short blouse and ankle length pants are very casual and fashionable in French style.

The round neck is matched with the H version above the sleeves and hips, which clearly highlights its own temperament. It is like a basic style and is compatible with everything. Then integrate the golden buttons into it, showing the taste of Paris girls who traveled in the 1970s.

Many people worry that the round neck is easy to show a short neck. In fact, they can work hard from the inside. T-shirts with lower necklines and shirts with slightly unbuttoned two buttons are good ways to crack.

The small lapel of a suit always gives people a strong feeling, but choose the style with lace decoration to let a feminine flavor between maturity and liveliness come to your face. It’s good to show the leg lines at will!

If you want to dress more casually? May wish to refer to the “little aunt” and hip length version of the jacket. Such a large version shows a strong neutral atmosphere and full marks for personality.

Deng Jiajia’s street sense is nothing more than a trace of sweet girl’s convergence attitude. For example, when wearing a sweater, we should choose this style with lovely printing.

The super large animation print is frank and lovely, while the smaller pattern will show the overall exquisite feeling up, and the next pair of jeans is not heavy at all.

Cardigans and sweaters are also good items for street sweet girls. The furry cardigan and sweater of “little aunt” make the whole person shine from the inside to the outside, and the more important factor of keeping warm is doubled.

The playing method of matching with skirt has been tried repeatedly. The slim skirt shows a light and familiar charm, and the pleated skirt brings a playful ghost horse experience; The long skirt is a model of literature and art. Whoever wears it is beautiful!

Of course, it’s best to use CP with jeans group. Frankness and tenderness easily collide with sweet and cool temperament. Take it easy!

On the screen, Deng Jiajia created a multifaceted life, but off the screen, she just wanted to live a romantic life. She said: “my life is simple and beautiful. If you don’t like it, you can bypass it, but please don’t disturb…”

She likes to watch movies at home and study acting skills. She also likes to practice dancing and fitness with her friends. She knows what she wants and enriches herself before proving herself to the world again and again.

In her spare time, she makes an appointment with two or three friends to travel, because “travel can understand everyone’s views on life and emotion in your different cultural backgrounds,” which helps her create more different characters in the future.

She has few business hours on weekdays. It is Deng Jiajia’s principle to precipitate herself, enrich herself and endure loneliness.

Now, the ootd class of “little aunt” has started, which also allows us to see more possibilities of her off screen.

May we live an interesting life and wear good clothes like her.

What are the immediate needs of middle-aged and old mothers?

Look at school homework, cram school homework and interest class homework.

Why don’t you even have such a natural thing as flirting with a man when you come to a middle-aged old mother?

Because we have become big brothers with the men around us, who has spare time to flirt with the men outside.

But think about it. It’s also a great pleasure in the world if the man who comes back can only pay money, not food, and keep the children from going to bed.

I don’t care about the disputes in the harem. I just have to concentrate on cutting through the thorns and thorns ahead, killing the enemy and making money…

Forget it, I only allow myself to think for ten minutes a day.

Because most of the time is spent watching children’s homework.

Every middle-aged mother who mentions watching homework is full of anger, a brain lawsuit and a whole body of disease.

A few days ago, I saw a news that a 33 year old mother in Nanjing was too angry because she accompanied her child to do her homework, resulting in acute cerebral infarction and hospitalization.

The main reason why the child is so angry with her is procrastination.

It’s more than ten o’clock. The children in grade three haven’t finished their homework, but the children are not in a hurry, which annoys the strong old mother.

Reprimand the child until he can’t speak clearly, his mouth is crooked, and his hands and feet don’t obey orders.

The circle of friends was blown up in an instant.

Everyone vomited blood and talked about their mental illness caused by watching their children’s homework.

Before, many people said that watching homework made me have high blood pressure and heart disease. I didn’t feel much.

But the old mother with cerebral infarction made me heartbroken. I had similar symptoms once.

Once I advised Xiao Zhang, who played the piano for 10 minutes, ate, played, pinched and cried for comfort, to seize the time.

And he was eight times louder than me. He was very righteous. When I said it at that time, I felt confused and numb in my hands.

I’m scared. It’s not going to be hemiplegia!

Although I just need to watch my homework, I must at least let myself live first.

I immediately shut up and soaked the medlar in water.

Look at the middle-aged mother’s self rescue form:

Someone asked, why should you watch the child’s homework? The child’s father!

Middle aged old fathers are generally quite finished.

I particularly agree with one statement:

In fact, almost all babies are like their father at birth, which is the instinct of life self-protection.

The newborn announced to his father with his appearance that I am your child and asked his father to shoulder the responsibility of raising.

Later, children are basically more like their mother as they grow older, because after a period of time, they find that their father can’t count on it at all, or their mother is reliable!

For old fathers, the difference between one child and two children is basically the difference between one toy and two toys.

Only people have ever wondered how a woman with a little career can achieve work life balance,

But which man have you seen asked this question?

Someone said again that learning is a child’s business. Why should you watch so closely?

Learn to let go, love how!

Really, I can’t do it. No matter how much I hate him, I can do it.

At the age of six or seven, everyone is talking about cultivating habits.

But do you know that the cultivation habit is cultivated in all kinds of homework and in all kinds of accompanying classes.

If you don’t accompany me, you don’t know what habits to cultivate and how to cultivate them.

Company and cultivation are never separated.

It is often said that you were born to take advantage of Beijing. The college entrance examination is too simple to go to college.

Your children can learn at will. Is it necessary to spell like this!

If so, are the Haidian mothers in the center of the universe crazy?

Beijing has long been the Beijing of the world.

Top people all over the country, all kinds of outstanding people who have returned from overseas, their children will take the college entrance examination in Beijing in the future.

Even if they don’t take the college entrance examination, many will come back to serve their motherland.

Even if your child is willing to work for others, he must have the ability and level.

There are more opportunities for children in big cities, but the competition is also more intense.

Not to mention how hard the gambling king’s son and other people from super rich families work.

Look at the mines around you. People don’t relax their children’s education at all.

A rich lady beside me, in my opinion, is almost crazy to accompany her children to study.

‘I’m now taking advantage of my ability and resources to create more opportunities for my children,’ she said.

In the future, if I have no energy, the child is strong enough.

All roads lead to Rome. People born in Rome work like this. I just look at my homework and have nothing to complain about.

Tutu’s mother wrote an article before that primary school students see their parents.

I think it makes sense.

But in fact, there is a particularly realistic problem, that is, it’s useless to see me in junior high school, because I can’t understand the topic.

As a liberal arts student, in the child’s primary school stage, fight more, but also for their own safety through menopause.

For the benefit of happiness in my later years, I have done the bitter wine of homework.

Look at the homework, I accept my fate.

I’ve been much better since I accepted my life.

A female classmate was late for the weekend college reunion.

We asked: where have you been? Why are you so late.

She said: in the unit 12.9 chorus competition, I was the lead singer. I rehearsed today, so I was late.

We were all shocked. When she went to school, she couldn’t go up and down, and the middle tone was out of tune.

She looked at our stunned expression, smiled and said:

I didn’t know I had that potential.

In fact, I found a vocal music teacher for my son and wanted him to join the special cow choir in their school.

The institution he was sent to also had adult training teachers.

I wanted to wait until he had nothing to do, so I found a teacher to teach me.

As a result, my son didn’t make any progress, and I made rapid progress!

Now we can fly over the Qinghai Tibet Plateau in minutes.

I don’t think I’m crazy about learning, although I don’t think I’m crazy about it.

There is no waste of time, but also a harvest.

There are more than one such example around me.

Accompany the child to learn the piano. The old mother can play a song when she sits down.

Accompany the child to learn painting. The old mother has several works a week, each of which is decent.

Every old mother is an artist hidden in the folk!