The past year has been one of the most promising of my career.

I’ve been fortunate to generate ~75 ETH of onchain revenue - a testament to the opportunity this new sector has to offer.

That being said - I feel strongly that we need to make being onchain exciting for the next generation of collectors.

It can’t all be about the money - it needs to be about the experience.

That’s why I’ve been exploring projects like MODERN ROMANCE and CURRENCY to bring an element of culture to onchain music.

Next - I’m excited to cement my back catalog onchain ahead of my biggest move to date.

CLASSICS is a 5-part series dropping on Sound everyday this week.

It features 5 singles that defined my career prior to utilizing web3 - and creates a canvas to explore music that my collectors may have never heard until now.

Here’s how it works

Bloody White Classics

The project will consist of 5 singles and 1 bonus track.

Each song will highlight a different period and chapter of bloody white before coming onchain.

Songs are released in descending order, with the supply becoming more scarce with each drop.

1. TONGUE TIED - 250 editions at 0.002 ETH 

2. IM BUSY - 150 editions at 0.002 ETH

3. SICKENING - 100 editions 0.0025 ETH

4. VIOLENCE - 50 editions 0.005 ETH

5. SCARS - 25 editions 0.01 ETH

There will be a 30 minute presale for 20% of the supply of each song at 0.001 ETH for CLASSICS collectors.

Golden Egg winners will all receive a different edition of a bloody white song currently onchain - increasing in rarity with each drop. 

Background

Each of these songs has played a significant role in my career to date. 

tongue tied - Most Streams

This song validated my career choice more than any of my other releases.  It currently sits at 3,436,782 Spotify streams at the time of writing this.  It garnered me a fair amount of label attention and blog write ups.  I hadn’t experienced anything like that before.  While my style and taste has evolved since this release, it still remains an integral part of my history as an artist.

i’m busy - New Music Friday

This was my first New Music Friday placement.  I remember being in a session at night and my manager called me freaking out.  It was surreal being on an official playlist alongside artists I had admired since I was a kid.  

In terms of style, this release cemented my love for electronic music into my catalog.  Its positive reception gave me more confidence in the releasing future electronic-oriented releases.

Sickening - Reality Check

I’ve grown up having a love for more intimate alternative music.  This song, at the time, felt to me like my most experimental release within the alternative genre.  It also marked the end of my working relationship with people within the traditional music industry.  It was my first solo release after releasing through traditional web2 outlets for several years.

Violence - New Lane

This is one of my darkest releases.  Much of the music that really sold me on becoming a producer was darker, more evil sounding electronic.  I wanted to combine my existing vocal style with a more threatening instrumental.  I think this song further expands the range of what is expected of me in terms of genre.

Scars - Underrated

This is a song that I wished had gained more attention.  In the final chorus it scratches an itch for me that I don’t quite know how to explain.  Despite its lackluster reception, I love this track wholeheartedly.  I hope you do too.

Onchain Permanence

Minting these songs gives them a special place in my onchain catalog.

As I bounce between one-off singles and curated projects - combining the two by offering a collection of my most prized songs of the past ties the two worlds together.

You can think of this series as my greatest hits series - reimagined in a new way.

Collectors of the full series will receive an airdrop of a special bonus track - one that exists from my back catalog and that ties a bow on the whole series.

Making a Living Onchain

Being an independent artist in 2023 is not easy.

Despite making 6-figures on my onchain music (which I’m extremely thankful for) - it’s been difficult for me to find financial stability between living in LA and marketing my music.

This series is a way for me to shine light on the songs that have brought me this far, and grants me some runway to power the next chapter of my career.

I can’t say much yet - but know that something big is coming.

And if you’re reading this. You’re early.

Welcome to CLASSICS.

Early collectors acted as investors. The more gimmicky the drop, the better.

Music NFTs haven’t had their Bored Ape moment.

So now we’re here. In limbo.

To the average person NFTs are goofy, confusing, and even shady.

I’ve only recently been able to separate my gratitude to this community with my alignment on the general perception of it.

The notion that the world we’ve built is about art is bullshit.

It’s about novelty. Art comes second.

Until we can open this up to the rest of the world in a compelling and welcoming way, I’ve decided to play the game as it exists currently.

But let’s be honest about what this is about.

CURRENCY

CURRENCY is 4 song project that entitles collectors to onchain royalties.

They will be released as open editions at 0.01 ETH running for 3 days using Sound Swap.

On May 26th the first song titled SEPUKU will drop.

Collectors will receive 20% of the primary and secondary sales of the next 3 songs from CURRENCY.

Before the next upload, a snapshot will be taken of all collectors of SEPUKU.

These addresses will be allocated a pro-rata share of 20% of the earnings from UNFAMILIAR BONES, BASe iNStinCts and UNDO.

Collectors will all be added to a 0xSplits contract, and that Splits contract address will be included on the splits of each subsequent song on CURRENCY.

UNFAMILIAR BONES will drop next. Followed by Base Instincts and then UNDO.

Similar to SEPUKU, collectors of UNFAMILIAR BONES will receive 10% of the earnings from BASe iNStinCts and UNDO.

Then, collectors of BASe iNStinCts will receive 10% of the earnings from UNDO.

So - by the end of CURRENCY, 40% of the earnings from UNDO will be going to existing collectors.

But, it doesn’t stop there.

Curator Campaign

The top 3 curators of every song will share in 5% of the proceeds of the next song.

Simply share your referral link and get people to collect CURRENCY to win.

The top curators of SEPUKU will earn 5% of UNFAMILIAR BONES.

The top curators of UNFAMILIAR BONES will earn 5% of BASe iNStinCts.

The top curators of BASe iNStinCts will earn 5% of UNDO.

Let’s summarize.

How it Works

May 26th - SEPUKU - 20% of UNFAMILIAR BONES, BASe iNStinCts and UNDO

May 29th - UNFAMILIAR BONES - 10% of BASe iNStinCts and UNDO

June 1st - BASe iNStinCts - 10% of UNDO June 5th - UNDO

The more you collect, the more you earn.

There is no utility.

Get Involved

Join the chat to shill CURRENCY.

Or don’t.

Good luck.

I’ve watched and waited as my closest friends and collaborators have dropped their projects natively in Web3.

Today - I am excited to announce MODERN ROMANCE.

A 5-track project blending sonic and visual worlds dropping over the next 3 weeks.

Listen here and view the magazine at bloodywhite.org.

Modern Romance will showcase activations across Sound, Spinamp, Bonfire, IYK and SuperRare.

Here’s what to know.

SO FAR

I started my artist project ‘bloody white’ in 2017. I was releasing songs primarily on Soundcloud and slowly building a small fanbase.

In 2018 I caught the attention of some major label A&Rs and I was making bimonthly trips to various soulless office buildings in Los Angeles and New York. It was the most validated I had felt since I started creating music, and I hated it. The world I had dreamed of being a part of quickly presented itself to me in all of its ugliness. The people that I met were cold and the conversations were discouraging.

I quickly realized I wasn’t cut from the same cloth as the other artists entering through their ever-turning revolving doors. I couldn’t be the person they wanted me to be. More importantly, I didn’t want to be.

I had been doing things that I hated for three years in attempts to gain traction and was making next to no money. In the summer of 2021 I parted ways with my team and decided to take a break. I had resigned myself to being a delivery driver and accepted the likelihood that my dream job would have to remain a hobby. That’s when I started working with Daniel Allan.  We started working with each other on Zoom every week. At the time, I was delivering burritos for tips and he was mixing songs he hated to make ends meet.

One day during our session he mentioned that he was going to start dropping music NFTs. I vaguely knew what NFTs were in general and the concept of music NFTs was new to me.  I asked him how I could get involved.

The rest is history.  For over a year I have been able to create the art that I want to create. I couldn’t ask for a better job.

THE PROJECT

MODERN ROMANCE represents a creative turning point for me.

It is the most cohesive and thought out body of work that I have created to date.  With this music and the associated visuals, I aim to provide a glimpse into another world.

As a whole, this project means whatever you feel that it means.

I want you to hear me and to understand in your own way, even if just for a moment.

https://twitter.com/bloodywhxte/status/1634726900949221376?s=20

MODERN ROMANCE consists of 5 songs:

• CRUSH

• BODY

• RUN

• PRAY

• BLOOD

Here’s how it will debut.

LISTEN

MODERN ROMANCE is available on Spinamp, SoundCloud and Audius today.

Following BlockchainBrett's lead, the songs will be released one week prior to the minting date, allowing ample time for listeners to enjoy the music on various platforms before the minting takes place.

https://twitter.com/web3brett/status/1636004360235913217?s=20

Each single cover art features a QR code that links back to its corresponding Sound drop. This gives the listener a direct way to explore the song’s collectible counterpart after hearing the track.

The Web3 rollout will be broken into two parts - music and visual art.

Part one will focus on music.

Part two will focus on visual art.

Here’s how it will work.

MINT

It starts with a 5-day open edition for RUN to build anticipation for the rarer mints.

On Monday, one new track will be available to collect per day.

• Wed - RUN - Open Edition - 0.003 ETH

• Monday - BODY - 100 Editions - 0.02 ETH

• Tuesday - BLOOD - 50 Editions - 0.03 ETH

• Wednesday - CRUSH - 25 Editions - 0.1 ETH

• Thursday - PRAY - 5 Editions - Auction

These drops will be described more in depth next week.

[M-R] MAG

On April 3rd, [M-R] MAG will go live.

The 16 page physical magazine paints additional color and life for each of the songs in a cohesive vision.

Each physical copy comes with an NFC chip, giving collectors access to BTS footage from MODERN ROMANCE.

You can preview [M-R] MAG on bloodywhite.org.

Produced in partnership with IYK - [M-R] MAG will be minted as a 5 day open edition at 0.03 ETH.

Each [M-R] MAG entitles the collector to a physical copy, estimated to ship ~3-4 weeks after the collection finishes minting.

A free mint of [M-R] MAG is available to all collectors of CRUSH and PRAY.

Lastly, I’m proud to be making my SuperRare debut with a 1/1 MODERN ROMANCE art piece.

More details on the SuperRare drop will be shared on April 3rd.

FINAL CONSIDERATIONS

I hope this project makes you feel something, anything.

For the latest info and updates, join the collector chat.

We’ve got a lot to cover over the next few weeks - so stay tuned.

Welcome to MODERN ROMANCE.

   - bloody