“I think that he is an excellent coach, and he has experienced a number of different circumstances, which have made him himself the present man, who worked on the personal side of Popović, Bret-Brown, Steven-Nash, and who performed very well in the Kelte people.”

“I think he has a good way to live with people, both to promote the progress of balloons and to make them feel very important for the success of the team, which he is a qualified NBA coach.” (魑魅)

Silicon based spin qubit is a strong competitor to realize quantum computer in the future. It has the unique advantages of long quantum decoherence time and high manipulation fidelity, and can also be compatible with modern semiconductor technology.

High manipulation fidelity requires that bits have a long quantum decoherence time and a fast enough manipulation rate. The traditional bit manipulation method, electron spin resonance, has a slow flip rate due to the limitation of heating effect.

When there is strong spin orbit coupling in the system, theoretical and experimental studies show that the spin bit flip can be realized by electric dipole spin resonance, and its flip rate is directly proportional to the spin orbit coupling strength, which can greatly improve the bit manipulation rate. Therefore, the study of spin orbit coupling effect in the system can provide an important physical basis for the high fidelity manipulation of spin qubits.

In order to further study the spin orbit coupling mechanism and realize high adjustability in the hole system of Si based Ge nanowires, based on the previous work, the research group systematically measured the variation of the leakage current in the spin blocking interval with the external magnetic field and the energy level detuning of quantum dots, and obtained the spin orbit intensity in the system through theoretical modeling and numerical analysis. By adjusting the gate voltage and changing the coupling strength between the two quantum dots, the large-scale regulation of the spin orbit coupling strength in the system is realized.

At the same time, the researchers found that in the recently realized new graphical controllable growth one-dimensional germanium nanowire system, due to its Dresselhaus spin orbit coupling caused by interface asymmetry and the highly adjustable direct Rashba spin orbit coupling, the growth direction of nanowires can be changed by adjusting the spin coupling intensity in the system, We can not only find a position where the spin orbit coupling is completely closed in the momentum space, but also use the spin orbit switch to find the best control point that can achieve the bit ultrafast control rate and keep the bit for a long quantum decoherence time.

The reviewer believes that the researchers found a strong dependence between the spin orbit coupling strength and tunneling coupling, which provides a physical basis for realizing the ideal bit state of spin orbit coupling switch and ultrafast bit manipulation compatible with slow decoherence time. The experimental results are novel and valuable.

Relevant paper information: https://doi.org/10.1103/PhysRevApplied.17.044052

“Brush your face” to complete the freshman check-in process

Last year, sunshine college put into use the freshman check-in intelligent analysis system developed by the teacher team of the school’s artificial intelligence college. Freshmen can easily complete the check-in process in only 8 seconds. This year, the school further increased research and development on the basis of this system, further upgraded the function, strengthened the face recognition function, and improved the check-in efficiency to 5 seconds. This year, the system is also “transplanted” to mobile terminals. Freshmen and parents just need to open wechat and search the “sunshine smart welcome” applet to browse the school profile, freshman big data, school location, check-in time, etc. Students who come to school by school bus can also fill in their own information, open the exclusive QR code, and realize the prediction after being scanned by the counselor on the bus.

Freshman check-in intelligent analysis system network terminal

“This small program makes the information more open, which not only makes it easier for freshmen and parents to understand the check-in information of schools and freshmen, expand their sense of participation and experience, but also helps us better realize the prediction of orientation work.” You Ling, the leader of the system R & D team and associate professor of Artificial Intelligence College of sunshine University, said that the system adopts big data analysis technology, which can effectively predict the trend of people flow, better help the school to allocate the manpower and resources of orientation work, greatly improve the registration efficiency of Freshmen, and also contribute to the prevention and control of the epidemic.

Intelligent temperature measurement system helps epidemic prevention and control

“I experienced the high-tech scene in film and television works as soon as I went to college. The school is really cool!” Lin Jiawei, a 2021 freshman majoring in electronic information, was very proud when he learned that this “fast and interesting” check-in system came from the teacher team of his college. He said that in the next four years, we should cultivate professional knowledge and strive to join the R & D team to add strength to the orientation work in the future. (correspondent Lin Luoyu, Chi Li / Wen Linjie, Wang Huiling / picture)

Case 1: product audio is “stolen” to protect rights

“X” app is a well-known audio sharing platform operated by X company. It mainly provides users with services such as online listening to audio works, downloading and listening to audio works, etc. In June 2020, company X found company Y on its website www.listener.com COM and wechat official account “listener” to provide the public with the download and use instructions of “automatic sentence segmentation software”. At the same time, the “listener” repeater produced and sold by Y company also comes with the software. Through the software, users can extract the audio resources of the “X” platform for free and play them on the “listener” repeater without downloading the “X” app.

Hefei intermediate people’s court held that company Y downloaded and played the audio resources of website X by combining software and hardware, so that users can listen to Himalayan audio works offline and repeatedly without downloading “X” app, which makes company X lose the traffic brought by users’ subsequent access behavior and its potential paying users. This behavior hinders and destroys the normal operation of company X’s app and constitutes unfair competition, Order company y to compensate Company X for the loss of 100000 yuan.

Typical significance: the actor uses technical means to break through the technical measures set by the obligee, so that users can obtain the obligee’s works without downloading the obligee’s exclusive app or reducing subsequent visits, which is a new challenge brought by new technology to intellectual property protection. According to the law, this case finds that this behavior intercepts the users of the obligee, destroys the normal market competition order, constitutes unfair competition, and has guiding significance for regulating the orderly competition among Internet enterprises.

Case 2: it’s hard for businesses to get off the shelves if they “don’t follow”

From the first half of 2018, Tianchang e takeout service station (operated by Wang) required merchants to choose e takeout platform for exclusive operation by reducing service fees and subsidies, cracked down on merchants who did not cooperate by reducing distribution scope, providing service fees, increasing distribution price and starting delivery price, and forcibly removed individual merchants who did not cooperate on the grounds that they did not comply with food safety management regulations. After receiving a report from merchants, Tianchang market supervision and Administration Bureau imposed an administrative penalty on Tianchang e takeout service station on September 10, 2019, determined that Tianchang e takeout service station constituted unfair competition, and decided to give Tianchang e takeout service station an order to stop the illegal act, impose a fine of 100000 yuan and turn it over to the state treasury.

Beijing s company believes that the behavior of Tianchang e takeout service station disturbs the order of market competition and damages the interests of its responsible m platform, which has constituted unfair competition. Because Tianchang e takeout service station has been cancelled, the operator Wang was sued as the defendant.

Chuzhou intermediate people’s court held in the first instance that taking advantage of its high market share, the takeout platform required merchants to choose its exclusive operation by reducing service fees and subsidies, and cracked down on merchants who did not cooperate by reducing the distribution scope, providing service fees, raising the distribution price, raising the starting price and forcing them to go offline, It belongs to the act of unfair competition stipulated in Item 2, paragraph 2, Article 12 of the anti unfair competition law. On this basis, Wang was sentenced to compensate 80000 yuan for the economic loss of Beijing s company. The second instance judgment of Anhui high court rejected Wang’s appeal and upheld the original judgment.

Typical significance: this case uses judgment guidance to advocate the development concept of fair competition, inclusive development, openness and innovation, which is not only in line with the spirit of the rule of law of the guiding opinions on giving full play to the role of judicial functions to help the development of small, medium and micro enterprises issued by the Supreme People’s court, but also provides behavior guidance for local Internet operators, which is helpful to curb operators from abusing their market dominant position and implementing “one out of two” unfair competition, It is of great significance to create a benign market competition order with clean air and positive atmosphere.

Case 3: Cracking the chip for self-interest is absurd

In February 2018, the defendants Cheng and Wang disassembled the four chips in the CNC system of Zhejiang H company and sent them to Chen (another case) of Beijing Zhongguancun G company for chip decryption. After the program was cracked, it was displayed as the CNC program with copyright owned by Chengdu X company. In order to seek illegal interests, the defendants Cheng and Wang bought blank chips, burned and copied the cracked programs through G company and Chen, and then assembled the CNC system through the purchase of motherboard, metal shell, display screen, cable and other parts. In November 2018, Wang registered and established Bengbu H company. The two sold CNC systems infringing the copyright of Chengdu X company on Taobao, wechat and other network platforms in the name of the company. As of the crime, the defendants Cheng and Wang copied 2511 copyrighted program chips of X company through Chen, and made a total profit of more than 300000 yuan excluding relevant expenses.

On July 27, 2020, according to the appraisal of Shanghai Chenxing electronic data judicial appraisal center, the similarity ratio between the CNC system motherboard chip program produced by the defendants Cheng and Wang and the copyrighted chip program data provided by Chengdu X company was greater than or equal to 96.57%.

The first instance judgment of Chuzhou intermediate people’s Court of Anhui Province: 1. The defendant Cheng committed the crime of copyright infringement and was sentenced to fixed-term imprisonment of three years, suspended for four years and fined 320000 yuan; 2、 The defendant Wang committed the crime of copyright infringement and was sentenced to three years’ imprisonment, suspended for four years and fined 320000 yuan; 3、 The stolen money returned to the record shall be confiscated and turned over to the state treasury; The seized infringing and counterfeit chips shall be confiscated.

Typical meaning: chip is the “heart” of information industry. Intellectual property infringement, such as chip piracy and reproduction, has seriously damaged the independent innovation and development of the chip industry. Without the permission of the copyright owner, the actor disassembles the chip and hands it over to others for decryption, inserts the cracked program into a blank chip and assembles it into a numerical control system for sale for profit, which belongs to the act of copying and distributing computer software. If the number of copies is more than 2500, his act constitutes

In recent years, Weishi County, Kaifeng City, Henan Province, on the premise of ensuring the grain planting area, has guided the people to adopt the model of “company + cooperative + base + farmers” to develop characteristic agriculture such as garlic and watermelon and help revitalize the countryside. Issued by Xinhuanet (photographed by Li Xinyi)

The regulations innovatively set up commendation measures for commanders’ meritorious deeds, designed a system of medals and commemorative medals focusing on winning wars and strengthening the army, uniformly standardized the treatment of military meritorious deeds and honorary commendation recipients, and enriched the forms of honor commendation and incentive.

The medal is a reward badge. The meritorious service medal is a tangible symbol of military honor and achievements. The medal and medal is an important reward system in the army. It plays an important role in stimulating the motivation and sense of honor of officers and soldiers and consolidating and improving the combat effectiveness of the army. It has always been valued by the armies of various countries.

Medals for meritorious service were awarded during the Red Army period

It is a tradition of our army to carry out meritorious activities. As early as the Red Army period, our army encouraged the front-line officers and men to kill the enemy and do meritorious service by formulating the standard of meritorious service in wartime, which greatly improved the morale of the army.

The draft regulations on discipline of the Chinese workers’ and peasants’ Red Army was issued in October 1930 and promulgated for trial implementation by the Central Revolutionary Military Commission of the Soviet Republic of China in May 1932. The chapter on rewards stipulates the methods and approval authority of rewards, and establishes the principle of “giving priority to spiritual encouragement and supplemented by material reward”.

Draft regulations on discipline of the Red Army in 1932

On July 9, 1933, in order to adapt to the regular operation of the Red Army and reward the Red Army officers and soldiers who made special achievements in the struggle against the enemy, the Central Revolutionary Military Commission of the Chinese Soviet Union issued an order to issue the Red Star Medal on the anniversary of the founding of the army on August 1. The awards are divided into one and two according to their merit.

According to the regulations:

The first class shall be distributed to “those who have made special achievements in leading the progress of all or part of the revolutionary war”;

The second class shall be distributed to those who “have transferred the battle situation and won a great victory in a certain battle”;

The third class shall be distributed to “those who often show bravery and determination”.

The Red Star Medal was only awarded twice on the “August 1st” army building day in 1933 and 1934. Later, due to the long march of the Red Army, the situation changed, and the Red Star Medal was no longer awarded.

Zhu De, Zhou Enlai and Peng Dehuai won the first-class Red Star Medal;

Chen Yi, Zhang Yunyi, Luo Ruiqing, Xiao Ke, he Changgong, Luo Binghui and other 34 people won the second-class Red Star Medal;

53 people including Wang Zhen, Yang Dezhi, Cheng Zihua, Yang Yong, Su Zhenhua and Li Tianyou won the third-class Red Star Medal.

Zhou Enlai won the first-class Red Star Medal No. 9

Yang Dezhi won the third-class Red Star Medal

In addition to the Red Star Medal of the whole army, various units of the Red Army have also awarded some medals to reward Red Army officers and soldiers who have made meritorious service in combat. For example, the “super class winning Medal” of the red second front army, the “soldier Medal” of the 30th army of the red Fourth Front Army, the medal of the third column of the red Fourth Army, the “heroic model Medal” of the 17th division of the Red Army, the medal of the first division of Jiangxi military region, the “winning Medal” of the fourth graduation of the first branch of Pengyang military academy, etc.

“Heroic model Medal” of the headquarters of the 17th division of the Red Army

During the Agrarian Revolutionary War, due to the war environment, there was no unified provision for our army to issue and make medals. Medals are generally awarded to troops above the division level, but at least there are troops at the regimental level. The material of the medals is also different. During the Red Army period, although the conditions were difficult, they still attached importance to the quality of the medals. For example, the first, second and third “Red Star medals” were made of gold, silver and copper respectively, the “super class Victory Medal” of the red second front army and the “effort Medal” of the Revolutionary Military Commission of Northeast Jiangxi Province were all made of silver.

Medal of the third column of the Fourth Army of the Red Army (silver)

Medals of our army in the war of resistance against Japan and the war of Liberation

During the Anti Japanese War, the Eighth Route Army, the New Fourth Army and the troops in the Anti Japanese base areas carried out the selection of heroes and models with combat, production and mass work as the main contents.

The disciplinary regulations (Draft) issued in May 1939 in the name of the Central Revolutionary Military Commission did not make a special distinction between wartime and peacetime.

On April 9, 1940, the Central Military Commission and the General Political Department issued the instructions on the reward of the Eighth Route Army, in which the reward standards were basically formulated around combat.

Medals awarded by various units include the “Iron Army avant-garde Medal” of the Shanxi Chahar Hebei military region, the “May Day Medal” of the central Hebei military region, the “red flag Medal” of the Hebei Shanxi military region, the “Mao Zedong flag Medal” of the 11th division of the New Fourth Army, the “battle Hero Medal” of the fourth column of the Eighth Route Army, the “Nanniwan labor Hero Medal” of the 359 brigade, the “model production worker Medal” of the cavalry brigade of the Central Military Commission, and so on.

“May Day Medal” of Jizhong Military Region

Honorary Medal of “Anti Japanese hero” for the wounded in the Anti Japanese War of the Eighth Route Army

“Nanniwan labor hero” Medal of 359 Brigade

During the war of liberation, the people’s Liberation Army won one glorious victory after another. In order to cope with this favorable situation, our army carried out a wide range of meritorious activities and emerged thousands of heroic models. In order to ensure the healthy development of meritorious service movement, all military regions and field armies have successively formulated meritorious service regulations, which stipulate the standard of meritorious service evaluation, the level of meritorious service and the steps of evaluating, reporting, approving, rewarding and congratulating meritorious service, as well as the methods of awarding the title of hero model.

The launching of the meritorious campaign has greatly mobilized the enthusiasm of officers and soldiers to fight the enemy bravely. Heroic collectives such as “Linfen brigade”, “Tashan hero regiment”, “Jinan first regiment”, “iron and steel battalion” and “Da Lian Dao company” have emerged in the whole army, as well as thousands of combat heroes and models such as Dong Cunrui, Zhi Shunyi, Liu Meicun, Wang Keqin and Wei Laiguo.

Due to the improvement of economic conditions during this period, in order to commend and reward heroes and models, our military forces issued more medals than during the war of resistance against Japan. Such as the “great Merit Medal” and “special Merit Medal” of the Shanxi Chahar Hebei military region, the “Red Star Hero Medal” of the Chahar military region, the “Hero Medal”, “model Medal”, “Bravery Medal”, “Mao Zedong Medal” and “Zhu De Medal” of the Northeast Democratic Coalition Army (post Northeast People’s Liberation Army), the “people’s Hero Medal” of the East China Field Army, the “first-class Merit Medal” of the East China People’s Liberation Army, and the “people’s meritorious Hero Medal” of the Hebei Shandong Henan military region, The Taihang military region’s “Medal of hero in killing the enemy”, the Third Army’s “Medal of battle hero”, the 14th army’s “Medal of model Party member”, the 16th army’s “Medal of hero in crossing the river” and “Medal of meritorious hero of the people’s Liberation of Southwest China”, etc.

Hebei Shandong Henan military region “people’s hero” Medal

“Great merit” Medal of the Second Corps of North China Military Region

The 16th army’s Medal of “fighting hero crossing the river”

Our army’s wartime awards are to carry out meritorious service along the line of fire, timely reward and organize mass competitions such as meritorious service and model creation

April 23 is the “world reading day”. The topic of how to read (read) once brushed the screen in these two days. Occasionally, some friends will also ask about the recommended books for introduction to art. Although many celebrities have said that reading is a very personal thing. Just as everyone’s body needs different nutrition. But from the perspective of introduction, it seems to be able to sort out a basic framework of reading.

Now there are a wide range of books on art theory, which are not only subdivided and rich, but also divided into popular and professional readings. If you want to understand the changes of Western art from the perspective of door categories, the history of western culture and the general history of the world can be said to be the most basic foreshadowing. On this basis, you can then read Gombrich’s story of art, but it should be emphasized that this can only explain various art schools before contemporary art, because Gombrich doesn’t pay much attention to what happened after modern art in his book, It’s an unfinished story. Therefore, in order to further understand modern art and contemporary art, Wang Tianbing’s western modern art criticism, Robertson and Mike Daniel’s theme of Contemporary Art - visual art after 1980, Dover’s Kant after Duchamp, Danto’s the end of art and the evolution of ordinary things - a philosophy about art are necessary readings, especially Danto’s two great works, It explains the changing process of how ordinary objects become works of art in contemporary art. Of course, you can also add an additional copy of Jimenez’s “the struggle for contemporary art”. So far, the context of Western art can be basically sorted out clearly.

For the part of Chinese art, let’s focus on painting and calligraphy. On the premise of mastering the general development of Chinese history, it is necessary to read through the outline of Chinese art history co authored by Bo Songnian, Chen Shaofeng and Zhang Tongxia, while Zhou Jiyin’s Compendium of Chinese painting theory is a book that can not only systematically and comprehensively understand the theoretical discourse of Chinese painting in previous dynasties, and Fu Baoshi has also compiled a Book of Chinese painting theory, which is better for comparison. In addition, in order to understand the charm and artistic conception pursuit of Chinese painting, Chen Chuanxi’s “Research on painting theory in the Six Dynasties” and Fang Wen’s “Xinyin: style and structure of Chinese painting and calligraphy” are required bibliographies, Then Gao Juhan’s “color across the river and mountains: painting of the Yuan Dynasty (1279-1368)”, “farewell along the river: painting in the early and middle Ming Dynasty (1368-1580)”, “momentum shaking: nature and style in Chinese painting in the 17th century” and “mountains beyond the mountain: Painting in the late Ming Dynasty (1570-1644)”, which almost connect the characteristics of Chinese painting before the Qing Dynasty.

If you want to find some books with alternative views, Wan Qingli’s “not a century of decline” provides an alternative evaluation of paintings in the Qing Dynasty. After that, Su Liwen’s “Chinese art and artists in the 20th century” is also worth reading.

Of course, there are also Xu Fuguan’s “Chinese artistic spirit”, Zong Baihua’s “aesthetic walk” and Zhu Liangzhi’s “15 lectures on Chinese Aesthetics”.

Specifically, in terms of manufacturers, Samsung once again surpassed Intel to rank first. The company’s revenue increased by 28% in 2021, while Intel’s revenue decreased by 0.3%, ranking second with 12.2% market share, slightly inferior to Samsung’s 12.3%.

Among the top ten enterprises, the other eight are SK Hynix, micron technology, Qualcomm, Broadcom, MediaTek, Ti, NVIDIA and AMD.

The agency said that by region, South Korea’s market share increased the most in 2021, and the strong growth of the memory market enabled South Korea to obtain 19.3% of the global semiconductor market. “

There are such a group of instant people who are “haggling over every ounce” and “fighting for every penny” every day. Their essence is the almost paranoid pursuit of numbers and accuracy: the error may not be a few percent, not a few thousandths, but one ten thousandth. It is still such a group of people who constantly explore various factors affecting the accuracy of power calculation, excavate the underlying logic affected by various factors, and constantly optimize the power calculation algorithm to make the results expressed by the algorithm more in line with the internal attributes of power calculation.

Let’s take a look at how dashian technology keeps improving on sd77561 mobile phone battery meter products!

Sampling resistance from 5mohm to 1MOhm

The electricity meter measures the current by measuring the voltage on the current sampling resistance outside the chip to calculate the current. The greater the external current sampling resistance, the greater the voltage value generated by the same current flow, and the easier it is to measure. However, all current of mobile phone charging and discharging must pass through this sampling resistance and be lost in the form of I2R heat. Therefore, the pursuit of smaller sampling resistance has become the unremitting goal of large instantaneous engineers. When similar products are still tangled on 5mohm and 2.5mohm sampling resistance, Dashin sd77561 has realized supporting 1MOhm sampling resistance and began to challenge 0.75mohm sampling resistance.

Voltage measurement accuracy from + / - 10mV to + / - 2mV

The accuracy of ADC directly determines the accuracy of voltage sampling. A good ADC should not only control the noise, but also have good temperature characteristics. Sd77561 integrates a high-precision 16bit voltage ADC with its integrated patented filtering algorithm to minimize the impact of noise. Its advanced temperature compensation technology enables the ADC to achieve a voltage measurement accuracy of + / - 2mV in the full temperature range. Compared with the full temperature range accuracy of similar products + / - 5mv, or even + / - 10mV, the accuracy is fully improved by 5 times!

Current measurement accuracy from + / - 20mA to + / - 5mA

Electricity meters of similar products usually share a voltage ADC to sample current in consideration of cost. Such accuracy is generally difficult to be high, and many accuracy deviations are as high as + / - 20mA. Sd77561 specially integrates an independent low-power current sampling ADC for the demand of high-precision current measurement. With the algorithm of large instantaneous patented technology, this ADC realizes the sampling accuracy of + / - 5mA (+ / - 1A current sampling range) under 1MOhm sampling resistance. Compared with similar products, the accuracy is improved by 4 times!

1% SOC accuracy

SOC (state of charge) directly reflects the battery power information and is the core index of the whole electricity meter. Different mobile phone application scenarios and different ambient temperatures have a great impact on battery power estimation. The mobile phone battery meter chip sd77561 launched by Dashin technology this time can make the power calculation smarter and the user experience more perfect based on the accurate battery model and its unique second-generation power estimation algorithm. Its second-generation power estimation algorithm fully considers different application scenarios and different ambient temperatures, and carries out algorithm evolution and underlying data analysis in combination with battery modeling data, so as to make power calculation more accurate. The SOC accuracy in its typical discharge mode is close to 1%!

Between the slightest bit, it shows the true colors of a hero! Dashin technology, a Chinese local high-tech company focusing on the development of electricity meter chips, will adhere to the tradition of excellence, continue to cultivate in the field of electricity meter, keep enthusiastic and innovate. Its electricity meter products will become the industry benchmark!

1、 Do a good job in health protection. Keep in mind that low risk does not mean no risk. Prepare masks, disinfectants and other protective articles before going out. Consciously abide by the regulations on epidemic prevention and control, and standardize the wearing of masks, frequent hand washing and frequent disinfection. When visiting, consciously keep a distance from other tourists, gather less, avoid getting together, and form the good habit of “one meter line”. Reduce touching public parts and do not touch mouth, nose and eyes.

2、 Plan your trip reasonably. Before traveling, make an appointment in advance and travel off peak. Understand the latest epidemic prevention and control policies of departure and destination in advance, inquire about the opening of scenic spots and ticket reservation measures in advance, and reasonably plan the tourism route and time. Try to avoid popular scenic spots and peak travel hours, and do not travel to the cities where medium and high-risk areas are located.

3、 Actively implement the requirements for epidemic prevention and control. When going in and out of public places and taking public transport, take the initiative to show the travel code and health code, cooperate with inspection and registration, and accept temperature detection. Obey the arrangement of management personnel when visiting and visiting.

4、 Travel safely. Before traveling, you should timely understand the weather change, passenger flow, traffic flow and accommodation of the tourism destination, and reasonably arrange the itinerary to visit the scenic spots that are not open; Pay attention to keeping personal belongings and important certificates during tourism; Carefully select high-risk tourism projects, always give priority to safety and act according to your ability; In case of extreme weather, adjust the trip in time and fasten your seat belt during the journey.

5、 Civilized travel. Keep a distance when dining out, actively use public spoons and chopsticks, and wear masks when not dining. When coughing or sneezing, pay attention to cover it with elbows or paper towels and do not spit everywhere. Consciously abide by social public order and social ethics, respect local customs, cultural traditions and religious beliefs, take good care of tourism resources, protect the ecological environment, and abide by the code of civilized tourism behavior.

Epidemic prevention and control service consultation and tourism complaint hotline: 0351-12345

It is understood that the Provincial Department of finance actively plans the construction implementation plan with the Publicity Department of the provincial Party committee and the Provincial Sports Bureau. The “15 minute reading circle” takes the urban reading space as the main carrier and the urban and county as the basic unit to build a national reading service system with vertical connection and horizontal interaction at the four levels of city, county (District, city), street and community; The construction of “15 minute fitness circle” covers the national fitness venues and facilities of basic sports venues, ball games venues, ice and snow sports venues, mass fitness venues, large comprehensive venues, outdoor sports venues and other sports venues, forms a national fitness implementation network with rich supply, reasonable layout and perfect functions, and constructs a higher-level national fitness public service system. According to the plan, in 2022, about 600 urban reading spaces and about 3500 national fitness venues and facilities will be built in the province.

The provincial finance will strengthen the overall planning of funds internally, actively strive for the financial support of the central government at the upper level, strengthen the main responsibilities at the municipal and county levels at the lower level, and actively encourage social forces to jointly build joint offices and jointly participate in the construction of 15 minute fitness circle and reading circle. By raising funds from various sources, we will promote the construction of fitness circles and reading circles to be more efficient, so that the people can enjoy the achievements of people’s livelihood projects earlier.

The provincial finance department will also establish an assessment and evaluation mechanism for the construction of “15 minute reading circle” and “15 minute fitness circle” together with the departments of publicity, sports and culture, entrust a third party to carry out social situation and public opinion survey, publish the assessment and evaluation standards and results to the society, take the assessment results as an important basis for provincial financial awards and subsidies, and encourage social forces to participate in market-oriented operation, Promote the orderly, efficient and sustainable operation of “15 minute reading circle” and “15 minute fitness circle”.

Mapping

On February 25, keep, a fitness technology company, officially submitted a prospectus to the Hong Kong stock exchange for listing on the main board.

Keep was founded in 2014 - that was the era when the domestic entrepreneurial tide was the most enthusiastic. There were a large number of science and Technology entrepreneurial projects that tried to transform all kinds of traditional offline service industries with “mobile Internet thinking”. It was relatively easy to see the pain points of users, but most products were on the way of difficult exploration of business models.

Around the online sports and fitness services, a number of apps have also emerged, and their functions are basically concentrated in two parts: the online sharing platform of fitness teaching content and sports management tools.

From the naming of app to slogan such as “self discipline gives me freedom”, keep is the most “model” of dozens of fitness apps emerging at the same time. Therefore, it has successfully completed the accumulation of early users among young people in first tier cities, and obtained several rounds of financing involving star VC such as Bai, Jiyuan capital and Tencent in the first three years of entrepreneurship.

By January 2021, when keep announced the completion of the last round of financing before IPO, it disclosed that the scale of registered users had exceeded 300 million. In the prospectus released at the end of last month, keep called itself the “largest online fitness platform” in China and the world, and disclosed that the average number of monthly active users in 2021 was 34.4 million (including 328000 monthly paying users). Relying on this user base, keep achieved a revenue of 1.159 billion yuan in the first three quarters of 2021.

The above set of data is enough for us to clearly see that as a head exercise and fitness app, the precipitation of the actual users of keep and the commercial value thus transformed do not seem to be a light business of “four or two kilos”.

Like other Internet platforms, as an internet tool product, keep also needs to take traffic as the fulcrum to find a feasible value-added service model. In order to continuously gather users and find a stable and promising business model, keep has continuously adjusted its product strategy and expanded its service boundary in the past 8 years. The whole process is not easy. It is not until the first half of 2021 that keep’s overall business logic and commercialization exploration enter a stable period.

Of course, as an external factor, the epidemic has also played a great role in boosting the growth of keep since 2020.

In the first three quarters of 2021, keep’s sales and marketing expenses reached 818 million yuan, 4.42 times that of the same period of last year. The proportion of relevant expenses in the company’s total revenue directly increased to 70.6% from 22.6% in the same period of the previous year. Keep describes it as “strategically deciding to increase spending on user acquisition and brand promotion”. Keep began to burn a lot of money, which is not only that the business architecture has gradually matured, but also to accelerate the listing process. From round a to round F, keep raised more than 4 billion yuan. IPO is the only way for these investors to get off safely.

But when it comes to the company’s future growth space, especially the profit expectation, the answers to many questions are not clear enough. In other words, the current keep is far from being able to breathe a sigh of relief.

01

Difficult commercialization exploration

Yimagazine disclosed keep and its “business addition and subtraction method” in its report in 2019 (read here). In short, keep has made such explorations: from being a fitness tool to becoming a fitness consumer brand, from realizing online content production to developing offline space, from providing fitness software services to peddling fitness hardware In October 2020, Liu Dong, executive director and co-founder of keep, explained in an interview with yimagazine that it is possible to compare Xiaomi style brand ecological chain with mobile phone as the core, but the core of keep is “fitness”. Keep’s model is to obtain users with fitness tools, and then achieve the consumption link of “eating, wearing, using and practicing” around fitness. “Take fitness tools, treadmills and other products as the drainage entrance, and then complete the renewal and re purchase of food, clothing and other products, with the cooperation of high gross profit and low gross profit.”

Dismantling the revenue structure of keep, we can see that its revenue sources are mainly three parts: member subscription and online paid content, private brand products, advertising and other services.

Advertising, e-commerce products, course fees and event services are the revenue means adopted by most apps on the market.

Keep’s course fees and event services can bring limited cash flow. Although advertising services can be used as a source of revenue, they also need to balance the contradiction between brand owners and users, otherwise it is very easy to hurt the user experience. Therefore, keep’s clear profit model is consumer goods and members. “In terms of scale, consumer goods will be larger, but its gross profit is certainly not as high as that of member business.” Liu Dong said in a previous interview.

At present, the sales of private brand products is the main revenue engine of keep. According to the prospectus, in the first three quarters of 2021, the revenue of keep’s private brand products, member subscriptions and online paid content, advertising and other services accounted for about 5:3:1. Private brand products include smart fitness equipment and fitness equipment sold by keep on its own mall and third-party e-commerce platforms, as well as clothing, food and other branded products.

In other words, keep is a company that relies on the flow of fitness content app to complete the brand out of the circle, and then mainly relies on selling fitness equipment and related consumer goods for profit.

In terms of the positioning of consumer goods, keep uses its brand power to seize users who have both functional quality and price demands, and to some extent avoid duels with major brands and tonal products. Liu Dong told yimagazine that the pricing of keep consumer goods is at the second peak - the price is lower than big brands, but higher than Taobao and other brands.

The idea of keeping consumer goods is obvious. Pricing first, and then find a balance between user needs, functions and costs. Highlight keep consumption

Guterres will visit Antigua and Barbuda and Dominica this weekend to investigate the disaster situation in the two countries and study and judge the scale of United Nations Disaster relief assistance. When meeting reporters before his departure, he said that the United Nations had previously urged the international community to provide $113.9 million in emergency assistance to the affected countries in the Caribbean, but the response was not positive. Guterres called on the international community to respond positively in the coming weeks.

Guterres said that although people cannot link isolated weather events with climate change, scientists have found that the emergence of extreme weather is indeed related to climate change and will become the new normal after global warming.

He said that in the past 30 years, the number of weather related disasters has tripled every year, the economic losses have quadrupled, and the sea level has risen by 25 centimeters since 1870.

Guterres called on all countries to effectively implement their obligations under the Paris Agreement, believing that the Paris Agreement is an important step in addressing climate change and provides a solid foundation for future action. (end)