XD (@web3nomads), SS (@seanouyang), and I (@dailycafi) have known each other for a very long time, we started coding Web3 products only from 2020, but we actually have been involved in building other traditional web2 projects for many years. XD and I were college classmates, we lived on the same floor, and played FIFA every week from 2009 to 2022. He is now my best friend because of lots of things. I met SS in Bay Area when we worked together in a startup. The startup did not have a good ending but knowing him made the experience not a waste of time.

Each of us started our own business in the past few years, until XD sold his company last year, and I finished an AI medical project. After a short time after that, a cafe next to his company let us use his basement for free. We simply cleaned up and finished a few Defi projects there.

One day SS drew HippyGhosts, I can remember his earliest explanation was that Ghost is the lonely wandering soul of the Web3 world, I actually didn't know much about Hippy Spirits at that time, I just thought he paid his respects to Punk ...... later he said it expressed a kind of rebellion, at first he even wanted to call this project FuckTheShit, to satirize the early low-quality NFT project from the designer's dissatisfaction.

My understanding of the name HippyGhosts was an added bonus while preparing for an AMA, before that my mind was filled with the trident peace signs, LGBT, Volkswagon minivans, endless road trips, rainbow gypsy costumes, or Jenny from Forrest Gump. I only know songs from Pink Floyd and Bob Dylan but did not read the lyric carefully before. I thought hippies are someone in some deserted corner of Nevada, some people who live a minimalist life for their beliefs, chasing "psychedelic utopia". These symbols may be still easy to see in some parts of California, such as the small stores on Castro Street in San Francisco, but they are somewhat difficult to see elsewhere.

But in reality, this symbolic view is imperfect and unfair, perhaps even with some artificial distortions, making the campaign the opposite of what it was intended to be (he was at odds with the traditional "American spirit"), the movement started by the "middle-class kids" from the 60s to the 70s, although some people deliberately created trouble in the process in order to oppose authority, the spirit can be pioneering, but never extreme. It can be anti-authority, but never violent. They oppose the establishment and mainstream culture, but they are not anti-intellectual, they oppose what people value about too much in daily life, oppose unjust power. They asked people to stop a little while, and think about the true meaning of life, they want more people to become poets instead of bankers

My Twitter feed was just getting enthusiastic recently. When I was involved in the Web3 world, I unfollowed all the non-Web3 people and focused on what I felt were "fellow travelers" living in a new web3 world, but lately, it's always reminded me of Allen Ginsberg’s quote. "I saw the best minds of my generation destroyed by madness". More and more threads are about political bickering, more and more are discussions about everything related to money, and there is less and less meaningful discussion.

Till one day I felt a tear in my eye when I saw this tweet:

When I saw that I found something was wrong lately: we were trying to join in the madness, and even worse, not doing it very well. Our project started in January this year, and we tried to do a marketing round in the way "everyone is doing it", but the result of this was not only to find some small investors who were expecting us to make a small profit from our project but also a very small group of supporters who were interested in our project, but also taught us: Firstly, we are good at coding and making product, but not that good at marketing, we can only do it first to attract people who agree with our product; secondly, we are not happy doing this; and it is not hippy at all, it can really fuck the shit up.

So now we are ready to go back to the beginning to do what we are good at, this time we found the name HippyGhosts actually appropriate, reminding us to keep their original appearance, still to do those things that should be done, but easy to ignore.

We are now focusing on building, as we've done in other startups over the past few years, a little ghost camp in the middle of a desert-like the original hippies did decades ago, and we put up a camp flag with HippyGhosts painted on it, maybe now it is very small, but hoping that one day we'll just be part of a large camp field.

Now we come back to the beginning of the question, so who do we want to move into this camp with us, what are HippyGhosts?

HippyGhosts have their own attitude, gently standing against the low-quality and short-term profit-seeking projects of the Web3 world.

HippyGhosts will contribute their skills or use good products to attract other community members.

HippyGhosts don't get involved in politics and real-life hot topics now, and don't get involved in seemingly politically correct things like donate to increase their exposure.

HippyGhosts don't need to be loud, but they can insert a small flower into the noise source or write romantic poems that belong to Web3.

HippyGhosts are friends.

Join us, Ignore the noise, let’s keep building.

Let's hippy.

www.hippyghosts.io

首先介绍一下你们的团队和产品吧

Let's start by introducing your team and products

我们是HippyGhosts团队， 一个以工程师和设计师为主的团队，分布在上海和洛杉矶， 几乎每个人都有10年左右的工作经验了， 我们有web2产品的开发和设计，游戏的开发， AI工程师， 以及在高校工作的科学家。 同时我们在web3项目也开发了一定时间了， 但一年时间我们已经为多个项目贡献过了， 所以在技项目的各方面， 最不担心的应该就是产品本身。

无论是工程师还是设计师， 都是在给Web 3世界创造事务的角色， 我们叫自己创造者（Creators）. 所以我们的产品也是为Creators而生的。我们希望提供一个工具集来服务所有的创造者， 这些创造者不只包含工程师和设计师， 也包括作家， 作曲家， 和所有需要创造力来完成复杂工作的角色。 我们希望我们能让他们在自己工作和协作工作时能有更高的效率， 也希望接下来他们的作品能被更多人看到， 他们能获得更多回报。

We are Team HippyGhosts, a team of engineers and designers based in Shanghai and Los Angels, almost everyone has about 10 years of working experience in web2 product development and design. And we also have game developers, AI engineers, and scientists even working in universities.

We are nomads from the old universe but have worked on web3 projects for a while. We have contributed to multiple projects, have our own strengths in building products. I am very confident in the product aspect.

Every engineer and designer is in the role of creating things for the Web 3 world, we call ourselves Creators. That's why we build this product, we build a platform for someone like us in the crypto world. We are willing to provide a toolset to serve all creators, not only engineers and designers, but also writers, composers, and all roles that require creativity to finish a complex work. We hope we can make them more productive when creating their own masterpiece and help them to collaborate with each other better. and something even more important: help them to show their work to the new world, touch more people then hopefully they will get more profit.

那NFT的计划是什么？和这个产品的关系是什么呢？

And what is the plan for NFT? What is the relationship with this creator platform?

我们将在3月中下旬发布6666个Hippy Ghosts， 包括了4000个预售白名单， 其他的部分包括很少量的预留， 这些预留除了早期贡献者会拥有一个， 我们还会送一些给我们认为为Web3世界积极的create东西的人们， 剩下的2000多个会进入公售。 Hippy Ghosts的销售收入将用来建设我们的后续产品， 同时Hippy Ghosts NFT也是通往我们这个世界的门票， 用户拥有了NFT才能进入我们的平台来使用我们的产品。

此外我们这个版本的NFT是pixel的， 其实市面上做的很高质量的pixel产品不是很多，我们希望大家喜欢这个产品。 但我知道有些人会喜欢不同的风格， 所以我们目前给限量款也在绘制一个3D的version， 我们的设计负责人也有一些其他很棒的想法， 我们后续会去实践。 但无论如何作为我们的第一个系列的NFT， 这个系列的持有人也是早期支持者，无论后面我们的产品怎么迭代， 这些持有人们一定会在我们的platform中获得最高的权限。

Our team is planning to release 6666 Hippy Ghosts in mid to late March, including 4000 pre-sales whitelist spots, and a very small amount will be reserved for Nomads’ friends, which includes teams, teams friends literally who helped us in this project, and also someone can be called creators to web3 world, the detail will be posted in official website. And we still have more than 2000 entering the public sale stage. The profit from the sale of Hippy Ghosts will be used to build our products, we will post a roadmap next week on the official website, and the Hippy Ghosts NFT is also the ticket to our world, the holders will be able to access our platform with their hippyghosts.

In addition, this NFT version is pixel style, which is very classic, a lot of pixel style is there on the market but just a few of them with high quality, so we tried our best to create one, we hope you’ll like the design. But I know some people will like a different style, fancy, scientific, so we are currently drawing a 3D version of the limited edition, our design director also has some other great ideas, we’ll try some brand new style later in the following series. But anyway, this is our first series of NFT, the holders of this series are also early supporters, and no matter how we iterate on the product later, these holders will definitely get the highest authority in our platform.

我们看到你们的RoadMap中提到首先要构建一个小说平台， 能说说这个想法么， 为什么要做一个这样的产品？他的特别点在哪里？

We saw that your RoadMap mentioned you will build a novel platform first, can you tell us about this idea and why you want to make such a product and what makes this product special ?

正如我刚才说的， 我们的目标是做一个给Creator的平台， 作家也是一种Creator, 而选择小说作为开始的原因是因为他足够典型也足够简单。我并不是说创作一部很好的小说这件事简单， 而是小说只需要写出来， 而如果我们一开始就做一个游戏， 除了需要剧本外， 还需要设计， 还需要写代码， 而小说只需要写出故事就好了， 这样我们能相对快速的创作出内容， 让我们能更快的发现问题和解决问题。同时写小说这件事可能也需要协作， 作家把小说写出来， 比如需要一个翻译的过程， 这里我们就可以去测试怎么让不同角色的贡献者们去合作。

而特点， 我们希望这里的小说有一点所谓元宇宙的特点， 也就是当你拥有不同的ghost， 你就用了这个角色在这个世界中的视角， 比如在同一个小说中， 黄色皮肤的ghost可能看到的是主人公1的视角， 而蓝色皮肤的可能是主人公2的视角， 或者说可能看到不同的结局。 这里我们有多方面的考虑， 首先给这个平台增加一些趣味性， 另外我们也希望用户看完了一个小说的一个侧面， 更愿意去看另一个侧面， 这样能促进一些NFT的流动性。

As I said earlier, our goal is to make a platform for creators, and writers are creators for sure, and the reason we chose novels as a starting point is that this form is typical and simple enough. I'm not saying it's easy to create a good novel, but a novel only needs to be written and do not need any extra tools and high curve skills, but if we start with a, for example, a game, we need to design and write code, test, and we need a novel like a script as well.

For a novel platform, we can create content relatively fast, so we can find problems and solve them in this stage with this product. Writing a novel may also require collaboration, as the writer writes the novel, which requires some to translate, for example, and here we can test how to get different contributors to collaborate with the same product.

And your second question is, what is the special point, we hope that the novel here has a few so-called metaverse characteristics, which is, when you have ghosts, you’ll have a totally different perspective in the world. for example, we have some multiple endings, multiple characters novels. in the same novel, the yellow-skinned ghost may see the perspective of the main character 1, while the blue-skinned may have another angle, he/she may experience the main character 2’s story. Or different holders may see a different ending.

Even for this fun part, we actually do this with multiple purposes, first of all, to make this platform interesting, second, we’ll test what we should do for the functionality of one user with multiple NFT login, and the third one, we also hope that after reading one side of a novel, users will be more willing to read another side, so we can promote some NFT mobility.

那在小说上线后呢？ 有没有一些别的计划？

And after that? Are there some other plans?

首先我们工作的中心是寻找一种合适的能给创作者利润的方式， 早期的阅读都是免费的， 未来他们会再把创作分享给读者的时候获取一些收益。 或者有的有开放结局的小说， 当社区中有人愿意去续写的时候， 也会给原作者一些收益。

目前我们有计划做一个多角色的页游， 因为我们有Game Developer。 其实我们还有一些关于音乐创作的想法。 音乐创作是个典型的需要多角色协作的创作过程， 我们希望从小说这里的协作经验可以帮到后续的产品开发和设计。 但是很明显音乐创作需要工具， 我们也希望可以再后续社区中找到一些社区里更加专业的成员， 能帮我们去完成后续我们想做的数不清的工作。

The most important thing is how to find suitable, long-term ways to give the creators profit, like tickets income, reading in the early stage is free, but in the future, the reader may need to pay some fee to express their gratitude. Another plan is for some novels with open endings, when there are people in the community who are willing to continue, they will also give the original author some revenue, we are thinking about this, we don’t want to create a Ponzi, our team wants this product probably not to grow too fast, but live in a healthy status.

And we also have a plan to make a multi-character web game, one reason is we have Game Developers, and novels are games, but text games without animations, so they are similar, easy to move from one to the other. We also have some ideas about music creation. we called hippy, right? Music creation is typically a collaborative process that requires multiple creators to work with each other, and we hope that the collaborative experience from building the novel platform will help us in subsequent product development and design. But obviously, music creation requires tools, and we hope to find some more professional members of the community to help us with the countless tasks we want to do later.

我们注意到你说你们有一些AI功能， 可以介绍一下么？为什么要做这个？

We noticed that you said you have some AI features, can you tell us about them? Why do you want to do this?

目前有一些简单的功能， 比如我们让Ghost有一段自己歌词， 是GPT-3 根据一首很Hippies的歌词， 根据他们的穿着生成的，我们原来的目的是给这些Ghost增加一些趣味。生成的结果有的不错， 有的感觉好像在说梦话， 但正好我们都是Ghost， 说梦话似乎也符合他们的特点。

我们接下来的计划是做一个chatbot， 让鬼可以和人来对话，总的来说就是我们希望让他不只是一幅jpg， 还是一个拥有灵魂， 拥有性格的朋友。

但在那之后我们想， 既然我们以前做过AI项目， 又想要做一个给Creators的平台， 为什么不做一些具体的能帮助他们的产品呢， 所以这也是我们正在计划的部分。 我一直觉得区块链和AI是很好的组合， 一个是生产力一个是生产关系和协作制度， 都是为了提高工作效率而生。

Currently there are some simple functionalities, for example, we make the Ghosts have their own lyrics, you can see the lyrics on our official website later, the lyrics are generated by GPT-3 based on the lyrics of a very Hippies song, and based on what they are wearing, our original purpose is to add some fun part to these Ghosts. Some of the results were good, some felt like they were talking in their sleep, but that’s ok, we are all Ghosts, so talking in our sleep seems to fit their profile.

Our next plan was to make a chatbot where the ghosts could talk to people, in general we wanted to make our NFTs not just a jpg, but a friend with a soul and a personality.

After we come to this point, we are start thinking why not to create some useful things, since we've done AI projects before and we want to make a platform for Creators, why not make some functions that can help them: like the AI may give the writer some inspiration of where this story going. We hope our community give us feed back of what they need in futre. I always think blockchain and AI are a good combination, one is productivity and the other is production relations and collaboration system, both are made to improve efficiency.

作为工程师团队， 你们在技术方面有什么优势么？

As a team of engineers, what are your technical strengths that you want to introduce to people?

我们是 2020 年初接触 solidity 语言和区块链开发。我们早期一直在参与朋友的 DeFi 项目，以及在一些 L2 的区块链上进行基础工具的开发，2021 下半年开始接触 NFT 和 web3 应用开发。在决定自己发行一套 NFT 的时候，已经有将近两年的链上开发经验。很多 solidity 的坑，比如 gas 的优化，重入的避免，链下签名的漏洞，等等，我们都踩过。

在2020年之前我们自己在创业，积累了很多前后端开发和服务器运维的经验，这是我们的另一个优势，我们相互之间的配合比较熟练和规范，迭代效率高，并且在处理高并发和系统可用性上，相对于其他团队我们还是有不少优势。

We were introduced to solidity language and blockchain development in early 2020. We had been working on a friend's Defi project and on some L2 blockchains for basic tool development in the early days, and then we started to get into NFT and web3 applications development in the second half of 2021. By the time we decided to release our own set of NFTs, we had almost two years of on-chain development experience. We have a lot of experience on how to solve problems in solidity may fuck things up, and how to optimize the product, such as gas optimization, preventing reentrant, off-chain signature vulnerabilities, and so on.

We have accumulated a lot of experience in front-end development, back-end development, server operation, and maintenance since we started our own business before 2020, like in 2015, which is another advantage of us. We know how to cooperate with each other, with high iteration efficiency, we know how to build products step by step, and we still have many advantages over other teams in dealing with high concurrency and system availability. So, you’ll see.

你们和其他蓝筹NFT有合作么， 合作方式是什么？

Do you work with other blue chip NFTs and how do you do it?

我们聊了一些蓝筹NFT项目， 之前我们刚刚聊过BAYC和Punk的社区**（这个再确认一下）**， 我们希望他们也能参与到我们早期的产品的使用中来。我们的团队还是Crypto Coven的粉丝， 我们非常喜欢他们的相性， 不着急卖很多NFT， 而是慢慢做自己的事情， 运营自己的社区， 这让他们的持有者社区的质量很高。所以我们也和他们聊过了， 平台的一些功能也会开放给他们的持有者。还有很多最近知名的项目我们都和他们聊过了， 当然有一些我们也会采用赠送一些白名单的方式， 但如果只是这样就太无聊了， 我们希望能让他们的支持者们也变成我们的支持者， 变成我们的早期用户

We talked with some of the blue-chip NFT projects. like we just talked with the BAYC and Punk communities earlier, and we'd like them to be involved in using our early products as well. Our team is also a huge fan of Crypto Coven, and we really like what they are doing, learnt a lot of things from them, not rushing to sell a lot of NFTs, but taking their time to do what they should do and run their own community nicely, which makes their holder community very high quality. So we have talked to them and will open up some of the platform features to their holders. We've also talked to a lot of recent well-known projects, and still talking with more teams with high potential, of course, some of them we're going to give whitelist to them, but that would be boring, and we'd like to make them our friends, our supporters, to become our early users.

其他呢？ 还有什么有补充的

What about the rest? What else do you have to add?

我们设计了很酷的周边， 有hoodies， 甚至还有underpants和一双看上去很fancy的袜子， 我很喜欢那双袜子， 晚些时候我们的官方twitter会发出我们的设计， 我觉得你们也会喜欢他的

We designed a cool bundle, there are hoodies, there are even underpants and a pair of fancy looking socks, I really like the socks, later our official Twitter will send out our design, I think you will also like him.

目前团队背后有大型投资机构的支持么？

Is the team currently backed by a large investment institution?

目前没有， 团队现在的目标是做好产品， 刚才介绍过了， 我们是一个由有足够产品经验的core contributors组成的团队， 有足够的能力来建设一个不错的产品， 而且作为一个web3社区，面向的又是创造者， 在产品完成后， 我们也更希望力量的来源是社区， 甚至不是我们自己。 但是未来如果有机构和我们的creators一起来创造点什么的话， 我们也始终欢迎大家来一起完成一个不错的产品。

Not for now, our main goal is to build a good product, like I just introduced, we are a team of core contributors with enough product experience to be able to build a good product, so we do not raise funds to pay for development. And as a web3 community for creators, after the milestones for now achieved we would prefer the community, not ourselves, to be the source of power. But in the future, if there are organizations interested in working with us and our creators to create something, we always welcome them to come together to join us.

问一个轻松一点的问题， 你们叫HippyGhost， 你觉得什么是Hippies呢？

The last question, you guys are called HippyGhost, what are Hippies in your opinion?

说实话在做这个项目之前， 我印象里的嬉皮士是Roadtrip,  Anti-power with a peaceful way, 比如枪管中的玫瑰， 甚至是drugs或者是过于开放的性关系。 但后来因为做了这个项目我找到一段Jobs的话， 大概意思是， 后来的Hippies只是太极端了， Hippies的出发点是可贵的， 是超越日常生活的， 生活中充满着琐碎， 关于财产， 关于职业， 但是真的Hippies是在这样的日常生活中去寻找一些不一样的东西， 去寻找真相， 为此有的人愿意去当诗人也不去当银行家。

我觉得这也是我们的追求， 虽然名字不是我取的。 这个新世界里最近也有很多让人觉得不太愉快的， 过于逐利的项目， 我们也希望我们是其中的那些Hippies， 去做Web3世界中的诗人， 能真的为这个新的世界contribute一点我们的所长。

To be honest, before I started doing this project, the meaning of Hippies for me was Roadtrip, Anti-power parades with a peaceful way, like roses in the barrel of a gun, or even drugs or too open sexual relationships.

But later, because we start building this project, I found a quote from Jobs, which he said in an interview, that one really moved me. He said that the starting point of hippy is valuable, that is something beyond the daily life, beyond the career, the family, the two cars in the garage, but hippy is the other side of the coin we don’t talk that much. And the hippy is to find what real life all about, the understanding from most of us, the sex and drug thing is someone swing too far. The actual hippy is the reason some people are willing to become a poet rather than a banker.

I think this is also our pursuit. In this new world, there are a lot of unpleasant and overly profit-oriented projects recently, and we hope that we are among those Hippies, to be poets in the Web3 world, to work and stand with creators all around the world, use our strengths and skills we learned to make this new world better.

我(@dailycafi)和XD(@web3nomad), SS(@seanmonkey)认识都很久了，虽然开始正式的了解Web3的产品也只是2020年的事情， 但是参与其他项目已经很多年了， 我和XD是大学同学， 我们从FIFA2009一直踢到FIFA2022，把他踢成了我最好的朋友（从我的角度， 并没有问他的意见）； 而和SS虽然也是校友， 但认识是因为在湾区时共同参与了一个结局不那么愉快的创业项目， 虽然好像浪费了一两年时间， 但因为这个项目认识他我觉得也不错。

我们在过去的几年里各自做着自己的事情，直到去年XD卖了自己的公司， 我也结束了一个AI医疗项目， 在之后短暂的日子里一个他公司旁的咖啡馆收留了我们， 好心的老板给了我们一间之前用来存东西的地下室， 我们简单收拾了一下，在这里完成了几个Defi项目， 算是入了Web3的行。

SS参与的公司还不错， 但也想去尝试一些新东西， 关注和参与Web3的产品比我们更长。 有一天他画了HippyGhosts, 我能记得他最早的解释是说Ghost是Web3世界的孤独的游魂， 对Hippy其实我们最早都不太了解， 我起先只以为是一个和Punk的对仗……后来他说表达了一种反叛， 最早甚至想叫这个项目FuckTheShit, 以喊出对早期低质量NFT项目源自设计师的不满。还好没有叫这个名字， 这个名字可能太摇滚了， 即使有不满我们其实并没有这么愤怒， 应该摇滚不大起来。

对HippyGhosts这个名字的理解是准备一次AMA时的额外收获， 在这之前我的脑海中是三叉和平标， 同性恋， 大众小面包， 无尽的Roadtrip，彩虹的吉普赛服饰和有时有些极端的政治化， 相比Pink Floyd和鲍勃迪伦， 更直观的印象反而是阿甘正传里的Jenny， 或者在内华达和波特兰某个荒无人烟的角落里一些为了信仰坚持着极简生活的群居的， 追求“迷幻的乌托邦”的人们。 这些符号在加州的一些地方也许还容易见到， 比如旧金山的Castro Street路边的某些卖着同性恋用品的小商店里， 其他地方确实有些难以看到了。

但实际上这种符号化的看法是不完善和不公平的， 甚至也许还掺杂着一些人为的歪曲（他和传统的“美国精神”是相左的）， 让这个活动和他的初衷是相反的， 60s到70s这些“中产阶级的孩子们”发起的运动，虽然不免在这个过程中有人为了反战而刻意制造了事端， 但他的精神可以是先锋， 但绝不是极端。可以是反权威， 但绝没有暴力。如果非要用符号来代替， 反而是枪管中的鲜花更能代表， 他们反对建制派和主流文化但不是反智， 而是反对的是人们习以为常的， 觉得正确却又不合理的事情。他们停下来， 讨论诗歌， 讨论生活的本质。

我的twitter在刚刚热情的投身于Web3世界的时候取关了所有的和Web3无关的人们， 转而关注了我觉得是生活在新世界中的“同好们”，但最近的样子总会让我想起艾伦斯堡的那句， “我看见这一代最杰出的头脑毁于疯狂”。 每次刷新后的相关话题里， 除了在政治话题下的争吵， 就是在讨论着所有和金钱相关的问题，有意义的讨论越来越少，以至于有一天我看到这条twitter都有一种热泪盈眶的感觉。

看到这句话的时候我觉得我们最近的重点出了点问题，我们也试图加入到这种疯狂中， 更糟糕的是还做的不大好。 我们的项目在今年的1月开始， 也尝试过用“大家都在用的方式”进行一轮营销， 但这波的结果除了找到了一些对我们怀有着一点期待的想要通过我们项目赚点小的收益的小投资者， 一小部分对我们项目感兴趣的支持者们； 更多是告诉我们三件事： 第一我们不擅长做偏向于营销的事情， 只能低头做实际的事情来吸引认同我们产品的人； 第二做这些我们一点也不高兴； 第三， 这一点也不hippy， 真的可以fuck the shit了。

于是我们准备回到起点来做我们擅长的事情， 这个时候我们发现HippyGhosts这个名字居然恰到好处， 提醒我们保持自己本来的样子， 依然去做那些应该做， 但却容易忽略的事情。

我们把重点回归到build, 就像我们过去几年在其他创业项目中做的那样，我们和几十年前那些最初的嬉皮士一样在一片荒漠中来搭一片小小的幽灵营地， 我们竖起一个画着HippyGhosts的营旗， 也许一开始我们是发起者， 但是希望有朝一日我们只是这个营地的一员。

正好回到一开始的问题， 那么我们希望和我们搬进这个营地的是谁， 什么是HippyGhosts呢，

HippyGhosts们有自己的态度， 温和的站在那些Web3世界中低质量的和短期逐利项目的反面；

HippyGhosts们都会用自己技能的交换， 或者用好的产品来吸引其他社区的成员；

HippyGhosts们不会参与政治和实事热点， 不会参与类似donate这样看似政治正确的事情来提高自己的曝光度；

HippyGhosts们的声音不需要很大， 但他们可以给发出噪音的地方插入一支支小花，或是写一些属于Web3的浪漫的小诗；

HippyGhosts们都是朋友。

Ignore the noise, let’s hippy.

From the middle of last year, more and more PFP NFT (Profile Picture Avatar) projects started to be noticed. Some very simple-looking pictures made of stitched-together components, go up in price with the virtual currency bubble. A rare artwork in the most famous project called BAYC, traded with 1000 ETH (over $2.6 million) at the time this article was first written.

而外星cryptopunk随后用一个非常大的涨幅刷新了成交记录， 甚至达到了8000ETH

And alien cryptopunk then set a new record with a very large increase, even reaching 8,000 ETH

大量有意义的和更多的垃圾的NFT项目被创造出来。巨大的利益吸引了圈内圈外人，旁观的只是简单了解的人们总是会断言“这是泡沫和炒作， 这是毫无意义的”， 泡沫和炒作不能否认， 货币超发和数字货币场内的循环抵押， 外加确实web3因为各种原因依然严重缺乏应用， 让有限的“有趣”的事情变得过于昂贵， 我总喜欢用一个比喻：“一伙提前飞到火星的人在火星发现了取之不尽的金子， 但火星上只有不多的几家酒馆可以让这群已经赚的盆满钵满的人们度过欢乐的一个周末， 所以这几家酒馆的有限的入场券， 在地球人看来就被炒的价格离谱了“。 但除此之外， 真的没有意义么？

A lot of meaningful and more junk NFT projects were created. The huge profit attracts people inside and outside the crypto circle, and people on the sidelines who are only briefly informed will always assert "it's bubble and hype, it's meaningless", the bubble and hype cannot be denied, the monetary overshoot and the circular collateralization of the digital currency in Defi, combined with the fact that web3 is still severely underutilized for various reasons, makes the limited "fun" things too expensive. "I always like to use an analogy: "A group of people who flew to Mars early found an inexhaustible amount of gold on Mars, but there are only a few pubs on Mars for this group of people who have already made a lot of money to spend a weekend for fun, so these few Tavern's limited admission, in the eyes of the people of Earth is speculative prices are outrageous". But other than that, is there really no point?

以下从几个方面的价值来讨论：

The following are discussed in terms of several areas of value.

艺术？ART?

PFP之前， 图片类的NFT总会被说成某种艺术， 但如今看着简陋的头像， 喜欢艺术的人有时会嗤之以鼻， 觉得这种东西也能叫艺术？

Before PFP, picture-based NFT was always described as some kind of art, but nowadays when you look at a rough avatar, people who like art sometimes scoff and think that this kind of thing can be called art?

之前在一次讨论中我问”类似于纯色的现代艺术作品， 他的意义是什么“，得到了一个很满意的答案， ”有些看似的没有意义的艺术作品， 他的意义主要是为了反叛，只是要做某种现在被广泛认同的艺术的反面， 为了打破现有的定义而生的“。 这个回答当时让我有种恍然大悟感， 之后第一个让我想起的就是《泉》

In a previous discussion, I asked my friend: "what is the meaning of modern artworks like solid color" and got a perfect answer: "Some artworks that seem to have no meaning are meant to be rebellious, just to be the opposite of some kind of art that is now widely accepted, to break the existing definition. He was born to break the existing definition. This answer gave me a sense of enlightenment, and the first thing that came to my mind afterward was "Fountain".

当杜尚购买了这个小便池并且签上名的时候， ”他相信自己发明了一种新的雕塑形式， 即艺术家可以选择任何已有的物件…………使他变成一件艺术品“， 当他在小便池上签名并把它投给博物馆馆长们的时候， 更多的意义在于说明应该由”艺术家决定什么是艺术品， 什么不是， 而不是所谓的审美仲裁人“。

When Marcel Duchamp bought the urinal and signed it, "he believed he had invented a new form of sculpture in which the artist could choose any existing object ............ and turn it into a work of art," and when he signed the urinal and pitched it to museum curators, it was more about "the artist should decide what is a work of art and what is not, rather than the so-called arbiter of aesthetics.

这里面有两层意义， 一个是提出一种概念，”新的雕塑形式， 去除用途， 署名“而构成一个艺术品，另一个就是一种反叛， 或者讽刺了。

There are two meanings here, one is to propose a concept, "a new sculptural form, de-purposed and signed" to constitute an artwork, and the other is a rebellion or irony.

第一层含义在NFT中比较典型的是loot， 在这之前大家对NFT的定义主要是”图片“， 或者还算小众的是”音乐“， 至少是一段创作做作品， 但是loot提出NFT本身（或者你可以理解为这种艺术本身）并不需要一定是多彩的创作形式， 可以是一些属性， 这些属性用来做什么可以由后面的人决定。当时作为一种新的概念被广泛讨论， 至今这些只有一组字符的”袋子“并没有很好的应用（也许项目方还是需要适当引导）， 但是依然保持了2.15ETH的地板价。除此之外， 有一些知名的项目也都有自己的一些主张， 总体上”提出一个特别的意义“， 是一部分比较火热的产品的一个特性。

Representative project of the first layer of meaning, “purpose a concept” is loot, before this project appeared the definition of NFT is mainly "pictures", or "music", at least a piece of creative work. However, loot proposes that NFT itself does not need necessarily to be a colorful form of creation (or, as you might understand it, this kind of art itself doesn’t need to have a traditional form of artwork with it). But could be a number of attributes, and what those attributes were used for could be determined by the person behind it. It was widely discussed as a new concept, and so far these "bags" with only one set of characters have not been well used (perhaps the project still needs proper guidance), but still have a floor price of 2.15 ETH when this article finished. In addition, there are some well-known projects that have their own propositions, and in general "making a special meaning" is a characteristic of some of the hotter products.

此外， 制作精良的和讨喜的新的美术风格也会更容易获得比较高的人气。

In addition, a well-made new art style is more likely to gain popularity.

第二层”反权威的“含义在整个币圈都是广泛存在的，一方面也许是从业者相对年龄比较小， 一方面可以说本来数字货币的主张就是对传统金融行业的挑战， 因此在NFT的艺术意义上， 也包含了一种反叛的主张， 杜尚说”艺术家决定什么是艺术品“， 而在NFT的艺术层面也许追求的是”让全民决定什么是艺术品， 以及艺术品的价值“。

The second layer of "anti-authority" meaning is widespread in the whole cryptocurrency circle, perhaps because the practitioners are relatively young on the one hand, and on the other hand, it can be said that the original claim of digital currency is a challenger to the traditional financial industry, so in the artistic sense of NFT, it also contains a kind of rebellious claim, Duchamp said "the artist decides what is a work of art", while in the artistic level of NFT, perhaps the pursuit is "to let every people decide what is a work of art, and the value of art".

互信和认同 Mutual trust and identity

认同在NFT的价值中是最重要的， 这一点不只是对NFT，向上说对BTC， 甚至对货币本身也是如此。 《人类简史》中说货币是人类讲的最成功的故事， 是有史以来最普遍也是最有效的互信系统， 这种互信越深， 越多的人们“觉得”某个东西越有价值， 这件东西就越有价值。 因此本质上无论是对虚拟货币还是NFT本身，互信和认同越深， 长期来看（短期是会被人为和随机事件改变）这个东西就会越有价值。

Recognition is paramount in the value of NFT, or not only for NFT, but also for BTC, and even for the currency itself. A Brief History of Mankind says that money is the most successful story ever told by mankind, the most universal and effective system of mutual trust ever created, and the deeper this mutual trust is, the more people "feel" that something is valuable, the more valuable it is. So in essence, the deeper the mutual trust and recognition, both for the virtual currency and the NFT itself, the more valuable it will be in the long run (short term, it can be changed by artificial and random events).

NFT的互信的理由比较多样， 可以是美术的风格受到一群人喜欢， 可以是因为持有人在圈子被认可， 也可以是某种特殊的文化符号（其实美术作品似乎也是如此？）

NFT's mutual trust for a variety of reasons, can be the art style by a group of people like, can be because the holder in the circle is recognized, or can be a special cultural symbol (in fact, the artwork seems to be the same?)

喜欢某个风格或者某个艺术家的人单独可以形成一个团体， 他们之间自然而然的形成一种筛选和社交基础。 我能联想到的例子是我被拉进了一个交响乐群， 或者是某个播客节目的粉丝群， 虽然里面并不是所有人都会说话， 但是其中有一部分人， 因为这种共同的爱好会更容易相互熟识。或者对画作来说， 喜欢梵高或者喜欢蒙德里安的人群， 当发现对方也是同好， 自然也更容易接纳对方。

People who like a certain style or artist can form a group individually, and there is a natural filter and social base among them. I can think of examples where I've been drawn into a symphony group or a fan group of a podcast. Not everyone in the group talks daily, but some of them are more likely to get to know each other because of that common interest. Or for paintings, people who like Van Gogh or Mondrian are more likely to accept each other when they find out that they are also good at it.

最近比较有趣的经历是因为买了crypto coven而进入了一个持有者的community， 这个项目的持有人们的认同感， 是远超过之前的交响乐群或者粉丝群的， （可能是小众的团体更容易互相认同）， 被非常用心做的PFP系列， 在产品上花了比较多的精力， 而在持有人的社区增长上显得有些佛系。 但正是一些不着急（但有效的）运营手段， 让持有人的质量方面得到了保证， 对这个项目为什么成功， syan.eth的twitter我觉得分析的挺全面了

Recently, I had an interesting experience after I bought two “crypto coven” and entered a community of holders. The sense of identification of the holders of this project is much more than the previous symphony group or fan group, (maybe it is easier for niche groups to identify with each other). They did not use a very aggressive strategy to promote their product, but it's the unhurried (but effective) operation that has ensured the quality of the holders, and I think syan.eth's twitter feed is a comprehensive analysis of why this project is successful

https://twitter.com/emmthesqui/status/1486917797297156097

对于这个项目的认同和价值的互相转化可以大概概括为：项目做的认真， 营销手段好 → 持有人越来越强 → 认同和互信感也越来越强 → 项目越来越贵 → 持有人有更大的动力来做一些基于这个项目的项目 → 项目越来越好的循环。

The mutual transformation of the project's recognition and value can be summarized as follows: the project is good, the marketing strategy is good → the better holders are attracted → the recognition and mutual trust is getting stronger → the project is getting more expensive → the holder has more incentive to do some projects based on the project → the project is getting better and better.

参与者的付出 “What I’ve Paid”

相比前后所说的， 这一点似乎就要”土“一些了，他面向了不理性的投资者们，是项目的另一面。

Compared to what was discussed before, this is the “Dark Side” of the NFT project.

因为我们现在也在运营一个社区，所以也去看了一些仅追求短期利益的项目方， 以及一些在社群运营比较强的项目方的做法， 大概过程基本差不多， 首先把数万潜在的购买者拉入Discord server， 在server中项目方会进行一些活动， 从而发放白名单（即可以更早， 更便宜的购买首发NFT的名额）， 白名单每个阶段会有每个阶段的任务， 随着任务的发布， 获得白名单也越来越难。 比较成功的典型项目是Invisible Friend，他们的Discord中有数十万人， 大家争抢几千个白名单名额。 而活动的选择， 除了包括做出非常出色的二创， 也包括在Discord中提供有益的回答， 非常活跃（聊天数百句甚至上千句）之后， 再多次完成项目方的任务（任务包括才艺表演， 或者有一些密码学的题目）。 这些题目的主要作用有两个， 一个是筛选用户， 让拥有白名单的用户更容易比较长期的持有自己的NFT； 一个是让每个得到白名单的人都要付出非常多的努力， 努力付出的越多， 得到白名单的人会有更大的概率用比较高的价格购买； 而没有得到白名单的关注者也因为这种门槛的存在， 也会默认这个项目本身是非常难得的， 也倾向于比较高的价格购买。

We are also running a community recently, we also learned strategy from some projects who are only pursuing short-term profits, and projects who are good at community operations. The process is basically the same:

Firstly, thousands of potential buyers are invited into the Discord server, where the project owner will publish some tasks to giveaway whitelist spots (i.e., you can buy the first NFT places earlier and cheaper).The tasks for getting the whitelist in each phase become harder and harder. A typical successful project is “Invisible Friends” which has hundreds of thousands of people on their Discord, competing for 5000 whitelist spots. The selection of activities includes not only making a very good creation, but also providing useful answers in the Discord, being very active (hundreds or even thousands of sentences), and then completing the project's tasks (which can include talent shows, or some cryptography topics) several times. The main purpose of these questions is twofold: one is to filter users, so that users with whitelists are more likely to hold their NFTs for a longer period of time; one is to make everyone who gets a whitelist put in a lot of effort, and the more effort they put in, the higher the probability that they will buy it at a higher price; and the followers who do not get a whitelist will, by default, because of the existence of this threshold The more effort they put in, the more likely they are to buy at a higher price.

这让我想到有一些传销的案例和在人际交往中的心理， ”送上门的不值钱“， 在任何一个有群体心理影响存在的地方都是正确的, 甚至在追求异性时也是正确的……

It reminds me that there are cases of pyramid schemes, and even in interpersonal psychology, where "what easy to get is worthless" which is true anywhere where group psychological influences exist, even in the pursuit of a girl ......

开放 Open

有一点和过去的互联网项目是不同的， 整个区块链， 可以当做是一个人人都可访问的巨大的开放数据库。而NFT记录了一种所有权， 这种所有权也是人人可以访问的。

这就和传统的Web2项目有了本质的不同， 微博因为他有巨大的用户数据而有很大的价值， 腾讯的产品也是一样。

但Web3项目这些数据是公开的，一个新的项目完全可以使用另一个项目的用户(以及其他数据)， 这种行为不会被阻止，甚至会带来双赢的结果。

Unlike Web2 Internet projects, the entire blockchain can be thought of as a huge open database that everyone can access. The NFT records information about ownership, and this ownership is also accessible to everyone.

This is fundamentally different from the traditional Web2 project, Twitter has great value because of its huge user data, and so does Facebook’s product.

But Web3 projects are public, so a new project can use another project's users (and other data), and this behavior will not be prevented, and even bring win-win results.

比如继续以Crypto Coven女巫项目来举例， 我们自己在做的是一个Hippy Ghosts嬉皮幽灵的项目， 而Coven中是一个比较知名的项目。新项目的其中一种获客方式是， 我们写一个包含了幽灵和女巫元素的游戏（或者其他产品）让幽灵，和女巫的持有者们， 都可以参与到这个产品中。而不需要得到Crypto Coven项目的同意， 因为一切都是公开的。

For example, continuing with the Crypto Coven witch project as an example, we're working on a Hippy Ghosts project ourselves, and Coven is one of the most famous projects. One way to get customers for us is to write a game (or other kinds of product) with ghost and witch elements and allow both ghost and witch owners can participate in the product. No need to get Crypto Coven's permission, because everything is public.

这样我们在twitter， 或者是coven的社区去宣传， Hippy Ghosts的产品，变成了Coven上面的一层， 为Coven提供了一个新的应用的同时，Coven的用户也有很强烈的意愿进入到Hippy Ghosts的产品中， 这种开放性同时为两个项目提供了价值。而不会和某些通过微信传播的产品， 有可能被微信封杀。

除了区块链本身的技术开放性决定之外， 其他还包括区块链项目的团队一般都很小， 不需要通过垄断来提供利润， 同时因为这种开放性， 也降低了项目在”资源方“花费的成本， 而可以更专心的追求产品本身能带来的收益。 这在过去的产品中是不存在的， 这种对产品本身的资源的倾斜和磨损的降低， 也让Web3应用有发展的更快， 和更健壮的潜力。

In this way, we can advertise on Twitter, or in Coven's community, Hippy Ghosts' product becomes a layer above Coven, providing a new application for Coven while Coven's users have a strong desire to enter Hippy Ghosts' product, and this openness provides value for both projects. And will not be the same as some of the products that spread through Facebook, if it becomes a competitor later, there is a risk of being banned by Facebook.

In addition to the openness of the blockchain technology, the team of the blockchain project is generally very small, so it does not need to provide profits through monopoly, and because of this openness, it also reduces the cost of the project in the "resource side", and can concentrate more on the pursuit of the revenue that the product itself can bring. This is something that did not exist in the past, and this tilting of resources and wear and tear on the product itself gives Web3 applications the potential to grow faster and be more robust.

未来、以及其他的获得 Future

如上所述， 在一个PFP产品发售前做的每一件事， 都在为一个虚拟产品赋予价值， 进一步说是赋予共识。

As mentioned above, everything that is done before a PFP product goes on sale gives value to a virtual product, and furthermore, gives consensus.

但无论在做什么， 如果只是站在“火星上的酒馆”的意义上， 一定（也许？）不能长期支撑现在每个明星项目的价格， 最终还是需要真的有高价值的产品。

But no matter what you're doing, if you're just standing in the sense of a "pub on Mars" example, it must (or maybe?) be a good idea. It's not going to be able to sustain the price of every star project in the long run, and ultimately it needs to be a really high value product.

Metaverse也许是个方向， 但和AR/VR无关。没有人知道未来是什么样， 我们要做的只是用快速的迭代知道哪些事情是不对的而已；我记得有一天听到一个播客中的说法， 在web1中上网只是一小部分年轻人的方式。在web2中这种方式普及给了所有人； 而web2中有一些游戏中的扮演的方式， 也许也在web3中普及给所有人， 这种普及的方式不一定是VR/AR, 甚至不一定是游戏。这是个挺好的角度， 在用户也许metaverse中真的要完成一种多身份的普及， 这是我们目前产品想要完成的。 但是也许后来发现也没有意义， 那只要看接下来做下一个产品就好。

The Metaverse may be the way to go, but it has nothing to do with AR/VR (Sorry Meta). No one knows what the future looks like, all we have to do is iterate fast to know what's wrong; I remember hearing a podcast one day that in web1 the internet was only a way for a small group of young people. In web2, it is accepted by everyone; and in web2, there's some way to play in games with a role, and maybe in web3, it's accepted by everyone, that's not necessarily VR/AR, and it's not necessarily even games.

That's a good perspective, in that the user might really want to accomplish a kind of multi-identity popularization in the metaverse, which is what we want to accomplish with our current product. But maybe it turns out later that it doesn't make sense either, so just see what we do next.

但至少在现在这个时间点已经有很多获得了， 认识了许许多多很年轻的充满才华的人们；了解了怎么用尽可能民主和高效的方式去分配和提高效率， 这种方式甚至也影响了我对传统行业公司中分配方式的考虑；Web3也好NFT也好， 他们的未来都是新的生产关系的不同表现形式， 而未来一定会出现的越来越好的产品， 都是这些新的生产方式带来的结果而已。

But at least at this point in time, I have gained a lot, I met a lot of young and talented people, learned how to distribute and improve efficiency in a democratic and efficient way. This has even influenced my consideration of distribution in traditional industry companies;

Web3 or NFT, their future is a different expression of new production form, and the better and better products that will definitely appear in the future are the result of these new production methods.

那么产品要有几个特点：

1. 用户要创造价值， 产品会随着用户变多而越来越有意义， 要么内容越来越多， 要么生态越来越完整（比如内容平台等等）

2. 随着产品完善， 运营方或者生态里的任何一个人或者一个群体， 不能随意的改变自己在整个生态中获利的比例（这个容易）

还有几个问题：

1. 具体的模式是什么， 尤其是现在其实使用区块链的人远不占到总人口1%的情况下， 什么样的场景是合适的。比如文学创作平台这样的场景， 虽然很适合上面说的特点， 但是看小说的人和作家是比较难触及的， 可能也有问题。

2. 要让普通人方便的使用这些工具， 有很多基础设施和工具需要完善， 虽然可能做的过程中会有各种各样的改变， 但是一开始的milestone还是要想的比较清楚。

3. 最近看一些和民主相关的书， 其中一个观点是， 民主是随机出现的， 但是在经济发展较为发达的地区会更容易存活，在落后地区会因为无法存货而被淘汰。 那么是不是如果在熊市， 只依托币价的模式也一定存在问题， 所以也要想好整个项目比较良好的运转机制， 还是要有一个健康的盈利模式来保证民主体系的正常运转。

以上， 想到什么再补充。

第一种是punk猴子， 或者是doge和shib这种， 就是ETH上的BTC， 这种的特点是 1. 早期 2. 公平 3. 有一个很好的故事， 理想主义。

最近的这次是Constitution Dao他觉得很符合， 所以他早期捐了3个， 后来涨了10倍的时候又补了5个， 现在一共有100来个ETH（现在排在所有持有的人的145名）， 准备长持。 他也说了XD昨天提到的， 一个token的价值主要取决于持有人这个观点， PEOPLE持有的足够分散， 也有很多很有名的人持有。

他觉得拍卖没有成功以及之后没有事情做是一件很好的事情， 如果真的完成一件事， 他就更像一个产品， 产品有个上限，是后面一种情况， 而没有完成的话他就会转成一个比较有象征性的东西， 就是第一种情况， 要么没有价值要么价值就是无限的。

第二种是Uni这样的产品， 甚至比他更小， Web3的产品如果是工具的话应该是非常小团队， 每个人有足够大的作用，并且不太计较短期的得失。这个团队的每个产品要好好选择， 尽可能做一件特别专精非常单功能的事情， 但是让更多的人用和受益， 让自己变成一个大的事情中的一个小拼图， 既然是新的协作关系就不应该老想着做一个特别完整和方方面面涉及的东西， 所以就算是社交项目也尽量做的简单， 或者只是解决一个社交环节中的问题。 传统项目， 比如说巴菲特这种投资的方式是建立壁垒， 壁垒和垄断是熵增， 剥削别人， 为做一件事提高了磨损。 但是Web3产品其实应该目的是降低磨损， 一个项目的能量是有限的， 他所提供的能量有限， 自身价值应该是自己所在的链上， 提供的价值给整个这条链的社区中降低的磨损， 或者提供的贡献占整个链的价值的百分比（所以应该在高价值的链上做事）。

VIP社交这种事有他存在的原因， 但是本身并不符合以上这一点， 所以不太会真的发展非常大，如果ETH本质上是一种宗教， 应该还是参考宗教的一些做法， 无论是毛， 还是耶稣，参与者也许角色有不同，但听上去都是平等和无私的， 好像你的币和我的币没有什么不同， 本质上还是给人有一种比较平等， 我要参与到其中的感受。

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另外关于组织形式， 他说前两年他研究动态股权的事情和他家里人商量， 他家里的企业需要管理上万人， 家里人和他说组织形式是重要的， 最关键的还是有个非常明确和统一的目标， 战略问题还是优先于组织形式的。 放在DAO上也是一样， 在保证公平的基础上， 首先要说我们这个DAO去完成一件事，这件事是一个非常具体， 具有煽动力， 很特别和理想主义的事情最好， 有点像企业的愿景， 比如去买一部宪法， 或者和CityDAO一样真的去买一块地， 建立一个现实的平等化的社区（虽然这件事情他不是非常认同， 但是也说这是个听上去很有故事性的idea）， 所以就算是3Nomads， 我们也要想好自己最终要完成一件什么事情， 这个早点想清楚， 其他的人员和组织结构， 分配机制， 都是为这个target服务的。

大概以上， 想到什么我再补充。