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        <description>Animated shorts and other creative ventures rooted in public domain crypto-native intellectual property.</description>
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            <title><![CDATA[Rollercoasters Before Souvenir Shops]]></title>
            <link>https://paragraph.com/@cc0-studios/rollercoasters-before-souvenir-shops</link>
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            <pubDate>Mon, 17 Jun 2024 15:52:27 GMT</pubDate>
            <description><![CDATA[The Status Quo: Souvenir Shop SyndromeCrypto creatives have gotten into the bad habit of building souvenir shops before rollercoasters. The money has largely been there for the taking, but it’s mostly bread and circuses at the end of the day - eternally chasing the next thing to hype without really having a reason to build what you’re building. Oh, the narrative is Solana bad because Solana go down - I should become Ethereum-aligned as a way to perform future potential. Oh, the narrative is u...]]></description>
            <content:encoded><![CDATA[<h2 id="h-the-status-quo-souvenir-shop-syndrome" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">T<strong>he Status Quo: Souvenir Shop Syndrome</strong></h2><p>Crypto creatives have gotten into the bad habit of building souvenir shops before rollercoasters. The money has largely been there for the taking, but it’s mostly bread and circuses at the end of the day - eternally chasing the next thing to hype without really having a reason to build what you’re building.</p><p>Oh, the narrative is Solana bad because Solana go down - I should become Ethereum-aligned as a way to perform future potential. Oh, the narrative is utility is the be-all and end-all, I should airdrop tokens, fungible and non, to anyone holding my token, diluting the direction of what has meaning within my ecosystem. Oh, the narrative is X so I should write thought pieces on X, and if the narrative is Y I can pivot to writing thought pieces on Y. Or, and how about maybe, you opt to have some semblance of a ball sack, AKA an honest product.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/861add9becdca82466332e3450b618d839b570464985211a71fb09bc63bf4bf9.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><h2 id="h-honest-products" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Honest Products</h2><p>There is nothing inherently wrong about a souvenir shop or even something that borders on a lottery, but when creators disguise souvenir shops as visionary endeavors (an amusement park with state-of-the-art roller coasters) while primarily seeking to capitalize on current trends for a quick buck, you create a dishonest product.</p><p>Products that openly position themselves as &quot;souvenir shops&quot; or &quot;lotteries,&quot; are necessary, inevitable, play a unique and valuable role in the ecosystem, and like it or not, honest.</p><p>Casinos have always had PMF.</p><p>These projects do not pretend to offer more than what they are (in their current form); exciting, hype-driven experiences that provide quick thrills, the potential for rapid gains, entertainment value, and even help accelerate the growth of and awareness of a new meme/idea. No user is being misled.</p><p>Similarly, if your goal is to crowdfund using crypto-native rails, be honest about that. <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://alliance.xyz/ideas">Alliance’s Crypto Startup Ideas</a> list highlights an example for scientific research in the quote below, explaining how matching risk-seeking crypto capital with speculative ideas is also a big unlock, this is also the case for creative ventures. Creatives should leap at the crypto industry for this very reason, but they stay at arm’s length because the amount of dishonest creative crypto products have vastly outnumbered the honest ones.</p><blockquote><p>“One of the biggest problems plaguing scientific communities is the lack of funding. And the lack of funding stems from the risky and speculative nature of scientific discoveries. On the other hand, crypto capital is risk-seeking, open-minded to new speculative ideas, and abundant. The idea is to match the two groups.</p></blockquote><h2 id="h-what-constitutes-a-souvenir-shop" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">What Constitutes a Souvenir Shop</h2><p>A &quot;souvenir shop&quot; in the context of the crypto creative space refers to projects and initiatives that are built primarily to capitalize on immediate hype and trends, without a strong foundational vision or long-term value prop. These projects often prioritize short-term gains over sustainable growth and meaningful impact.</p><h3 id="h-how-to-spot-a-souvenir-shop" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">How to Spot a Souvenir Shop</h3><ul><li><p>Do they tweet low-effort content?</p></li><li><p>Do they extract engagement or add to a conversation?</p></li><li><p>Do they have a stated mission?</p></li><li><p>Can you quickly identify a stated mission as bullshit?</p></li><li><p>Do the actions of the team contradict the mission?</p></li><li><p>Is their roadmap just the 🔜 emoji?</p></li><li><p>Does their communications strategy drastically change when price go up / down?</p></li><li><p>Do team members talk about price more than product?</p></li><li><p>Does the founder take screenshots of market cap more than they ship features?</p></li><li><p>Do they shift buzzwords &amp; tag lines to fit “the current thing?”</p></li></ul><p>This is not to say a bet on a souvenir shop can’t hit, but Jesus Christ just build something honest and believe in something other than the existence of a greater fool.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/ae0a55a11748c312c37b11a63a7bf60fe93a19600ec90a67f0401681a3e138c6.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><h2 id="h-what-constitutes-a-rollercoaster" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">What Constitutes a Rollercoaster</h2><p>A &quot;rollercoaster&quot; in this context represents a project or initiative that is built with a strong foundational vision and designed to provide meaningful experiences to its audience. These projects focus on long-term engagement, innovation, and genuine value creation.</p><h3 id="h-how-to-spot-a-rollercoaster" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">How to Spot a Rollercoaster</h3><ul><li><p>Do they have a clear and inspiring long-term vision?</p></li><li><p>Is their vision reflected in every aspect of their work?</p></li><li><p>Can you easily understand their core mission?</p></li><li><p>Do their actions align with that mission?</p></li><li><p>Are they actively engaging with their audience beyond superficial interactions?</p></li><li><p>Do they create content that sparks meaningful conversations?</p></li><li><p>Is their growth strategy focused on long-term sustainability?</p></li><li><p>Are they prioritizing quality over quick wins?</p></li><li><p>Are they consistently bringing innovative ideas to the table?</p></li><li><p>Do they anticipate trends and proactively adapt?</p></li></ul><h2 id="h-rollercoasters-and-souvenir-shops-in-that-order" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Rollercoasters &amp; Souvenir Shops (In That Order)</h2><h3 id="h-applying-the-model-to-cc0-studios" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Applying the Model to CC0 Studios</h3><p>I see cc0 studios evolving into a creative studio that lives on the frontier of crypto content creation, experimenting with novel nft/memecoin/onchain music/media etc. minting tools and platforms. But, first, we have to earn it. As Luca Netz would say, “create value before you ask for it back.”</p><div data-type="twitter" tweetId="1794461210458325264" tweetData="{&quot;__typename&quot;:&quot;Tweet&quot;,&quot;lang&quot;:&quot;en&quot;,&quot;favorite_count&quot;:601,&quot;created_at&quot;:&quot;2024-05-25T20:11:06.000Z&quot;,&quot;display_text_range&quot;:[0,42],&quot;entities&quot;:{&quot;hashtags&quot;:[],&quot;urls&quot;:[],&quot;user_mentions&quot;:[],&quot;symbols&quot;:[]},&quot;id_str&quot;:&quot;1794461210458325264&quot;,&quot;text&quot;:&quot;Create value before you ask for value back&quot;,&quot;user&quot;:{&quot;id_str&quot;:&quot;807982663000674305&quot;,&quot;name&quot;:&quot;Luca Netz 🐧✳️&quot;,&quot;screen_name&quot;:&quot;LucaNetz&quot;,&quot;is_blue_verified&quot;:true,&quot;profile_image_shape&quot;:&quot;Circle&quot;,&quot;verified&quot;:false,&quot;profile_image_url_https&quot;:&quot;https://storage.googleapis.com/papyrus_images/bb116757ea447e3d9be4a9cd675ef05c3ad84959919cc7401d08733818ff4036.jpg&quot;,&quot;highlighted_label&quot;:{&quot;description&quot;:&quot;Pudgy Penguins&quot;,&quot;badge&quot;:{&quot;url&quot;:&quot;https://pbs.twimg.com/profile_images/1848765927451492364/VysuN6mu_bigger.jpg&quot;},&quot;url&quot;:{&quot;url&quot;:&quot;https://twitter.com/pudgypenguins&quot;,&quot;url_type&quot;:&quot;DeepLink&quot;},&quot;user_label_type&quot;:&quot;BusinessLabel&quot;,&quot;user_label_display_type&quot;:&quot;Badge&quot;}},&quot;edit_control&quot;:{&quot;edit_tweet_ids&quot;:[&quot;1794461210458325264&quot;],&quot;editable_until_msecs&quot;:&quot;1716671466000&quot;,&quot;is_edit_eligible&quot;:true,&quot;edits_remaining&quot;:&quot;5&quot;},&quot;conversation_count&quot;:71,&quot;news_action_type&quot;:&quot;conversation&quot;,&quot;isEdited&quot;:false,&quot;isStaleEdit&quot;:false}"> 
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              <a target="_blank" href="https://twitter.com/LucaNetz" class="twitter-displayname">Luca Netz 🐧✳️</a>
              <p><a target="_blank" href="https://twitter.com/LucaNetz" class="twitter-username">@LucaNetz</a></p>
    
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          <a target="_blank" href="https://twitter.com/LucaNetz/status/1794461210458325264"><p>3:11 PM • May 25, 2024</p></a>
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  </div> 
  </div><p>Because we believe the future of content creation and consumption will be onchain, tokenized, and increasingly more speculative, we are building our amusement park first, roller coasters in the form of TV shows, Instagram reels, TikTok videos, GIFs, comics, games, IRL film screenings, art galleries, and rooting this content in internet/crypto culture. We become a crypto-native content machine that has earned the right to thoughtfully experiment with financialized products.</p><p>Think of it as if Kevin Rose just took his own money and made cool shit before selling you pictures of birds instead of selling you pictures of birds and quitting. We will win, not because we are curious and want to experiment with onchain IP and forms of content creation, but because we spent time laying a foundation for these experiments.</p><p>Because we are taking the time to build on existing web2 and crypto infra, we can pick our moments and experiment in a way where there is no question that we created value before asking for it back.</p><p>Learn more about the amusement park we’re building below. 👇</p><p>Want to help fund this initiative? DM <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/0xLawl">@0xlawl</a> on Twitter / <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://warpcast.com/lawl">@lawl</a> on Warpcast</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://mirror.xyz/0x0aA54D91A27C8DE32F61677C3ca958692fB8fc5e/tDa36QCdIpzdp4Kow1--WHPa1H7nsNZZG7VDWusK180">https://mirror.xyz/0x0aA54D91A27C8DE32F61677C3ca958692fB8fc5e/tDa36QCdIpzdp4Kow1--WHPa1H7nsNZZG7VDWusK180</a></p>]]></content:encoded>
            <author>cc0-studios@newsletter.paragraph.com (CC0 Studios)</author>
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            <title><![CDATA[Building An Internet-Native Content Universe (That Isn't the Internet)]]></title>
            <link>https://paragraph.com/@cc0-studios/building-an-internet-native-content-universe-that-isn-t-the-internet</link>
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            <pubDate>Wed, 29 May 2024 14:06:04 GMT</pubDate>
            <description><![CDATA[Intro: Why Decentralized Disney Didn&apos;t Catch OnLast cycle, both retail investors and VCs latched onto the idea that crypto could give birth to a "decentralized Disney." Despite many a seed check and high hopes, this vision hasn&apos;t materialized. Why? Sure, bad UX, high transaction fees, slow speeds, and lacking infrastructure played a part. But the main point of failure is failing to realize that the foundation for a decentralized Disney already exists, thriving on the internet throug...]]></description>
            <content:encoded><![CDATA[<h2 id="h-intro-why-decentralized-disney-didnt-catch-on" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Intro: Why Decentralized Disney Didn&apos;t Catch On</h2><p>Last cycle, both retail investors and VCs latched onto the idea that crypto could give birth to a &quot;decentralized Disney.&quot; Despite many a seed check and high hopes, this vision hasn&apos;t materialized. Why?</p><p>Sure, bad UX, high transaction fees, slow speeds, and lacking infrastructure played a part. But the main point of failure is failing to realize that the foundation for a decentralized Disney already exists, thriving on the internet through the rapid spread of memes.</p><p>Gen Z is desperate for a show in their language - the language of internet culture. The 3 guys 3 girls in their 20s trying to make it in NYC meta is kinda fucking played out my guy.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/9bc26344c591d63a86a984a6a5fa7e236d2951d2789abbce9e442d5f1ab9c296.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><h3 id="h-the-real-issue-curation-not-creation" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>The Real Issue: Curation, Not Creation</strong></h3><p>Doge, Wojak (Feels Guy), Chad, Giga Chad, Trad Girl, Soyjack, Doomer, NPC, Zoomer Wojak, Virgin Wojak, dogwifhat, Popcat, Pepe the Frog, the Are ya winning, son dad and son, Schizo, Yes Chad, Midwit, LoFi Girl, Simple Jack, Retardio, Milady, Intellectual Chad, etc.</p><p>The amount of characters and derivatives of characters the internet produces has no limit and is increasing exponentially in every direction (good, bad, ugly, left, right, wholesome, extremist, hyper-financialized, etc).</p><p>We don&apos;t need to create new intellectual property (IP). Instead, we need to curate the organic, beloved communities and visual languages that already exist. Memes are the backbone of Internet culture, and their decentralized nature embodies the spirit of crypto. We don’t need to invent new IP. And we certainly don’t need to let hundreds of people slow down the creative process.</p><p>What we need to do, is curate existing, organically developed, and beloved communities.</p><p>Look no further than the diagrams below to see that there’s no shortage of character and content creation/development.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/747fd7d4da1d28b7173f3718192e620824524ef8a5e32a4bf1ec825b41fda363.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/c7ef89f43d12cad5d8f434a88fce44a94615d6adfb9c3fcce1d59f8d934e8a68.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/36e2f88bc4b9702c3ff28cfaa08c45c42bc4df1f98a9e4a4bb153f0116a86c60.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><h3 id="h-the-efficiency-of-a-centralized-curator-for-decentralized-content" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">The Efficiency of a Centralized Curator for Decentralized Content</h3><p>While decentralizing the creative process promotes diverse contributions, it often results in fragmentation and inconsistency. A centralized curator (in this case I propose CC0 Studios fills this role) can manage these contributions, ensuring a unified vision and maintaining quality control. This approach pulls from the strengths of decentralized creativity while providing the structure needed for coherent and marketable content.</p><p>By centralizing curation, we can streamline communication and ensure a more cohesive final product. You don’t want to fall victim to the too many cooks scenario.</p><h3 id="h-why-cc0-studios-and-normal-mfer" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Why CC0 Studios &amp; normal mfer?</h3><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.cc0studios.com/">CC0 Studios</a> and <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.tiktok.com/@normalmfer_">normal mfer</a> aim to leverage existing Internet and crypto-native memes and intellectual property to craft content that speaks the language of the Internet. By living at the intersection of internet-native culture and crypto-native meme culture, we will create a library of hyper-spreadable and shareable online content. This strategy, backed by communities with aligned financial incentives (for example, if you own an mfer NFT or the $mfer coin why wouldn’t you share the <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://giphy.com/search/cc0-studios">normal mfer GIFs</a>?), seeks to bring these characters to the masses, bringing about a new wave of digital culture with both creative and economic benefits.</p><p>We dive further into the idea of CC0 NFT IP as hyper-efficient culture Legos in the article below.</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://mirror.xyz/0x0aA54D91A27C8DE32F61677C3ca958692fB8fc5e/EPuZQk84D5cvkcqSWmO-4PVDctjWeUl2-obGPBXCb9U">https://mirror.xyz/0x0aA54D91A27C8DE32F61677C3ca958692fB8fc5e/EPuZQk84D5cvkcqSWmO-4PVDctjWeUl2-obGPBXCb9U</a></p><h2 id="h-conclusion" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Conclusion</h2><p>The future of entertainment isn&apos;t about creating a new Disney, it&apos;s about recognizing and nurturing the decentralized Disney that&apos;s already here. By curating and animating the vibrant meme communities that thrive online, we can create a new paradigm of entertainment that&apos;s high-quality and rooted in internet culture.</p><p>For a look behind the scenes at the universe cc0studios is building check out the video below and follow us on Twitter <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/cc0_studios">@cc0_studios.</a></p><p>Want to help fund this initiative? DM <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/0xLawl">@0xlawl</a> on Twitter / <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://warpcast.com/lawl">@lawl</a> on Warpcast</p><div data-type="youtube" videoId="tzXcT_rTpUQ">
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            <author>cc0-studios@newsletter.paragraph.com (CC0 Studios)</author>
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            <title><![CDATA[Onchain CC0 IP as Hyper-Efficient Culture Legos]]></title>
            <link>https://paragraph.com/@cc0-studios/onchain-cc0-ip-as-hyper-efficient-culture-legos</link>
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            <pubDate>Thu, 01 Feb 2024 17:55:54 GMT</pubDate>
            <description><![CDATA[From Money to Culture LegosPopular among those emersed in DeFi narrative-driven meme-making, the term “Money Legos” is used to easily visualize the first principle of composability. It maps a seemingly unapproachable subject for most noobs, decentralized apps (dApps) built on blockchain rails) onto something almost every 4-year-old understands (Legos). Onchain composability isn’t restricted to moneyness, some of the best examples of onchain composability are non-financial. It applies to anyth...]]></description>
            <content:encoded><![CDATA[<h2 id="h-from-money-to-culture-legos" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">From Money to Culture Legos</h2><p>Popular among those emersed in DeFi narrative-driven meme-making, the term “<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.bankless.com/ethereum-the-digital-finance-stack">Money Legos</a>” is used to easily visualize the first principle of composability. It maps a seemingly unapproachable subject for most noobs, decentralized apps (dApps) built on blockchain rails) onto something almost every 4-year-old understands (Legos). Onchain composability isn’t restricted to moneyness, some of the best examples of onchain composability are non-financial. It applies to anything built with the intention to be combined in a way that is independent but also can function seamlessly together.</p><p>I am, as you might have guessed based on the title of this piece, talking about public domain intellectual property and the user-generated content (UGC) that has been and will be created using it.</p><p>Just as financial protocols on the blockchain can be pieced together like Legos to create new, innovative financial products, CC0 IP assets can be combined, modified, and built upon to tell new stories, reach different audiences, build new worlds, and churn out the next generation of dank memes.</p><p>CC0 IP is the most future-proof and exponentially growing horse in the race.</p><h3 id="h-how-does-this-lego-structure-map-itself-onto-onchain-cc0-ip" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">How does this Lego structure map itself onto onchain CC0 IP?</h3><ul><li><p><strong>The Base Layer (The Blockchain)</strong></p><ul><li><p>Where the sausage gets made. There is no onchain IP without the chain itself. The base layer is identical to that in the “money Lego” example.</p><p>Having your IP on something as hardened as an immutable ledger gives that IP a certain “content permanence.” I know A wallet signed B transaction in C block, that’s the original. I also see that X wallet signed Y transaction in Z block at a later time, that’s the derivative.</p></li></ul></li><li><p><strong>CC0 IP Assets</strong></p><ul><li><p>The ERC-20 token standard maps pretty obviously onto his less fungible sibling token standards ERC-721 and ERC-1155 and their non-Ethereum equivalents. This is where the first instance of IP tends to take place, be it within a 10k PFP collection like <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://mirror.xyz/sartoshi.eth/QukjtL1076-1SEoNJuqyc-x4Ut2v8_TocKkszo-S_nU">mfers</a>, or a 1 of 1 like <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/GrantYun2">Grant Riven Yun’s</a> “Cow.”</p></li></ul></li><li><p><strong>Content Platforms and Derivative Works</strong></p><ul><li><p>Once the IP has been thought up, put onchain, and placed into the public domain - if the IP resonates with people, the IP will be reimagined in different styles and mediums at a rate a centralized entity could not keep up with. A process which not too long ago I dubbed “the mfer effect.”</p></li></ul></li></ul><div data-type="twitter" tweetId="1611092698638737443" tweetData="{&quot;__typename&quot;:&quot;Tweet&quot;,&quot;lang&quot;:&quot;en&quot;,&quot;favorite_count&quot;:276,&quot;possibly_sensitive&quot;:false,&quot;created_at&quot;:&quot;2023-01-05T20:10:06.000Z&quot;,&quot;display_text_range&quot;:[0,97],&quot;entities&quot;:{&quot;hashtags&quot;:[],&quot;urls&quot;:[],&quot;user_mentions&quot;:[],&quot;symbols&quot;:[],&quot;media&quot;:[{&quot;display_url&quot;:&quot;pic.x.com/3R08kjih8C&quot;,&quot;expanded_url&quot;:&quot;https://x.com/0xLawl/status/1611092698638737443/photo/1&quot;,&quot;indices&quot;:[98,121],&quot;url&quot;:&quot;https://t.co/3R08kjih8C&quot;}]},&quot;id_str&quot;:&quot;1611092698638737443&quot;,&quot;text&quot;:&quot;“mfer effect”\n\na phenomenon whereby an mfer does what they want so other mfers do what they want. https://t.co/3R08kjih8C&quot;,&quot;user&quot;:{&quot;id_str&quot;:&quot;415952161&quot;,&quot;name&quot;:&quot;lawl&quot;,&quot;screen_name&quot;:&quot;0xLawl&quot;,&quot;is_blue_verified&quot;:true,&quot;profile_image_shape&quot;:&quot;Circle&quot;,&quot;verified&quot;:false,&quot;profile_image_url_https&quot;:&quot;https://storage.googleapis.com/papyrus_images/878fae291912019cfe7de95680f2554c77711fc945212e6829b3a822ef5012a4.jpg&quot;},&quot;edit_control&quot;:{&quot;edit_tweet_ids&quot;:[&quot;1611092698638737443&quot;],&quot;editable_until_msecs&quot;:&quot;1672951206000&quot;,&quot;is_edit_eligible&quot;:false,&quot;edits_remaining&quot;:&quot;5&quot;},&quot;mediaDetails&quot;:[{&quot;display_url&quot;:&quot;pic.x.com/3R08kjih8C&quot;,&quot;expanded_url&quot;:&quot;https://x.com/0xLawl/status/1611092698638737443/photo/1&quot;,&quot;ext_media_availability&quot;:{&quot;status&quot;:&quot;Available&quot;},&quot;indices&quot;:[98,121],&quot;media_url_https&quot;:&quot;https://pbs.twimg.com/media/Flu-j2uWYDQA6pq.jpg&quot;,&quot;original_info&quot;:{&quot;height&quot;:598,&quot;width&quot;:1074,&quot;focus_rects&quot;:[{&quot;x&quot;:0,&quot;y&quot;:0,&quot;w&quot;:1068,&quot;h&quot;:598},{&quot;x&quot;:0,&quot;y&quot;:0,&quot;w&quot;:598,&quot;h&quot;:598},{&quot;x&quot;:33,&quot;y&quot;:0,&quot;w&quot;:525,&quot;h&quot;:598},{&quot;x&quot;:146,&quot;y&quot;:0,&quot;w&quot;:299,&quot;h&quot;:598},{&quot;x&quot;:0,&quot;y&quot;:0,&quot;w&quot;:1074,&quot;h&quot;:598}]},&quot;sizes&quot;:{&quot;large&quot;:{&quot;h&quot;:598,&quot;resize&quot;:&quot;fit&quot;,&quot;w&quot;:1074},&quot;medium&quot;:{&quot;h&quot;:598,&quot;resize&quot;:&quot;fit&quot;,&quot;w&quot;:1074},&quot;small&quot;:{&quot;h&quot;:379,&quot;resize&quot;:&quot;fit&quot;,&quot;w&quot;:680},&quot;thumb&quot;:{&quot;h&quot;:150,&quot;resize&quot;:&quot;crop&quot;,&quot;w&quot;:150}},&quot;type&quot;:&quot;photo&quot;,&quot;url&quot;:&quot;https://t.co/3R08kjih8C&quot;}],&quot;photos&quot;:[{&quot;backgroundColor&quot;:{&quot;red&quot;:204,&quot;green&quot;:214,&quot;blue&quot;:221},&quot;cropCandidates&quot;:[{&quot;x&quot;:0,&quot;y&quot;:0,&quot;w&quot;:1068,&quot;h&quot;:598},{&quot;x&quot;:0,&quot;y&quot;:0,&quot;w&quot;:598,&quot;h&quot;:598},{&quot;x&quot;:33,&quot;y&quot;:0,&quot;w&quot;:525,&quot;h&quot;:598},{&quot;x&quot;:146,&quot;y&quot;:0,&quot;w&quot;:299,&quot;h&quot;:598},{&quot;x&quot;:0,&quot;y&quot;:0,&quot;w&quot;:1074,&quot;h&quot;:598}],&quot;expandedUrl&quot;:&quot;https://x.com/0xLawl/status/1611092698638737443/photo/1&quot;,&quot;url&quot;:&quot;https://storage.googleapis.com/papyrus_images/778b486bfac074f01c417a1c7ed4856e6406437eb04a36b3e39fc24ea529e678.jpg&quot;,&quot;width&quot;:1074,&quot;height&quot;:598}],&quot;conversation_count&quot;:56,&quot;news_action_type&quot;:&quot;conversation&quot;,&quot;isEdited&quot;:false,&quot;isStaleEdit&quot;:false}"> 
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              <a target="_blank" href="https://twitter.com/0xLawl" class="twitter-displayname">lawl</a>
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      “mfer effect”<br /><br />a phenomenon whereby an mfer does what they want so other mfers do what they want. 
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          <a target="_blank" href="https://twitter.com/0xLawl/status/1611092698638737443"><p>2:10 PM • Jan 5, 2023</p></a>
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  </div><p>Below is one (there are many) concrete example of the “mfer effect” and the culture Lego thesis playing out.</p><p>Vitalik Creates Ethereum → ERC-721 Token Standard is created → Sartoshi creates the 10k PFP collection “<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://mirror.xyz/sartoshi.eth/QukjtL1076-1SEoNJuqyc-x4Ut2v8_TocKkszo-S_nU">mfers</a>” → <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/HeresMyETH">Heresmy</a> creates “<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/mfer_avatars">mfer avatars</a>” → mfers are playable characters in the newly launched UGC-focused game “<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/Nifty_Island">Nifty Island</a>” → <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/AnotherMFerFren/status/1750700763058249924?s=20">another mfer</a> builds an island that reached the <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/AnotherMFerFren/status/1750927027559862704?s=20">top 50 in global popularity</a></p><div data-type="twitter" tweetId="1716888351952023800" tweetData="{&quot;__typename&quot;:&quot;Tweet&quot;,&quot;lang&quot;:&quot;en&quot;,&quot;favorite_count&quot;:216,&quot;possibly_sensitive&quot;:false,&quot;created_at&quot;:&quot;2023-10-24T18:44:16.000Z&quot;,&quot;display_text_range&quot;:[0,158],&quot;entities&quot;:{&quot;hashtags&quot;:[],&quot;urls&quot;:[],&quot;user_mentions&quot;:[{&quot;id_str&quot;:&quot;1615424371048468481&quot;,&quot;indices&quot;:[10,19],&quot;name&quot;:&quot;heresmy backup account&quot;,&quot;screen_name&quot;:&quot;HeresMyX&quot;}],&quot;symbols&quot;:[],&quot;media&quot;:[{&quot;display_url&quot;:&quot;pic.x.com/qxOXYM4TkM&quot;,&quot;expanded_url&quot;:&quot;https://x.com/Nifty_Island/status/1716888351952023800/video/1&quot;,&quot;indices&quot;:[158,181],&quot;url&quot;:&quot;https://t.co/qxOXYM4TkM&quot;}]},&quot;id_str&quot;:&quot;1716888351952023800&quot;,&quot;text&quot;:&quot;Thanks to @HeresMyX, every single mfer will be playable in Nifty Island! Play as your individual mfer. Open beta is coming soon and every mfer is invited. 🏝️ https://t.co/qxOXYM4TkM&quot;,&quot;user&quot;:{&quot;id_str&quot;:&quot;1370259329056657408&quot;,&quot;name&quot;:&quot;Nifty Island 🏝&quot;,&quot;screen_name&quot;:&quot;niftyisland&quot;,&quot;is_blue_verified&quot;:true,&quot;profile_image_shape&quot;:&quot;Square&quot;,&quot;verified&quot;:false,&quot;verified_type&quot;:&quot;Business&quot;,&quot;profile_image_url_https&quot;:&quot;https://storage.googleapis.com/papyrus_images/5f89c14a849935753595d077b189a1995557c27800a8897eae977a6cac18723f.jpg&quot;},&quot;edit_control&quot;:{&quot;edit_tweet_ids&quot;:[&quot;1716888351952023800&quot;],&quot;editable_until_msecs&quot;:&quot;1698176656000&quot;,&quot;is_edit_eligible&quot;:true,&quot;edits_remaining&quot;:&quot;5&quot;},&quot;mediaDetails&quot;:[{&quot;additional_media_info&quot;:{},&quot;display_url&quot;:&quot;pic.x.com/qxOXYM4TkM&quot;,&quot;expanded_url&quot;:&quot;https://x.com/Nifty_Island/status/1716888351952023800/video/1&quot;,&quot;ext_media_availability&quot;:{&quot;status&quot;:&quot;Available&quot;},&quot;indices&quot;:[158,181],&quot;media_url_https&quot;:&quot;https://pbs.twimg.com/amplify_video_thumb/1716888130551492609/img/YmXm1kZofX8Y_yu-.jpg&quot;,&quot;original_info&quot;:{&quot;height&quot;:1080,&quot;width&quot;:1920,&quot;focus_rects&quot;:[]},&quot;sizes&quot;:{&quot;large&quot;:{&quot;h&quot;:1080,&quot;resize&quot;:&quot;fit&quot;,&quot;w&quot;:1920},&quot;medium&quot;:{&quot;h&quot;:675,&quot;resize&quot;:&quot;fit&quot;,&quot;w&quot;:1200},&quot;small&quot;:{&quot;h&quot;:383,&quot;resize&quot;:&quot;fit&quot;,&quot;w&quot;:680},&quot;thumb&quot;:{&quot;h&quot;:150,&quot;resize&quot;:&quot;crop&quot;,&quot;w&quot;:150}},&quot;type&quot;:&quot;video&quot;,&quot;url&quot;:&quot;https://t.co/qxOXYM4TkM&quot;,&quot;video_info&quot;:{&quot;aspect_ratio&quot;:[16,9],&quot;duration_millis&quot;:25000,&quot;variants&quot;:[{&quot;content_type&quot;:&quot;application/x-mpegURL&quot;,&quot;url&quot;:&quot;https://video.twimg.com/amplify_video/1716888130551492609/pl/c0MONi2lSCGVLYFm.m3u8?tag=14&quot;},{&quot;bitrate&quot;:288000,&quot;content_type&quot;:&quot;video/mp4&quot;,&quot;url&quot;:&quot;https://video.twimg.com/amplify_video/1716888130551492609/vid/avc1/480x270/V6j-npBB8EFg7q-u.mp4?tag=14&quot;},{&quot;bitrate&quot;:832000,&quot;content_type&quot;:&quot;video/mp4&quot;,&quot;url&quot;:&quot;https://video.twimg.com/amplify_video/1716888130551492609/vid/avc1/640x360/7tvQX9eJHqeW4XQK.mp4?tag=14&quot;},{&quot;bitrate&quot;:2176000,&quot;content_type&quot;:&quot;video/mp4&quot;,&quot;url&quot;:&quot;https://video.twimg.com/amplify_video/1716888130551492609/vid/avc1/1280x720/jACLkOA2ljFsDsMo.mp4?tag=14&quot;}]}}],&quot;photos&quot;:[],&quot;video&quot;:{&quot;aspectRatio&quot;:[16,9],&quot;contentType&quot;:&quot;media_entity&quot;,&quot;durationMs&quot;:25000,&quot;mediaAvailability&quot;:{&quot;status&quot;:&quot;available&quot;},&quot;poster&quot;:&quot;https://pbs.twimg.com/amplify_video_thumb/1716888130551492609/img/YmXm1kZofX8Y_yu-.jpg&quot;,&quot;variants&quot;:[{&quot;type&quot;:&quot;application/x-mpegURL&quot;,&quot;src&quot;:&quot;https://video.twimg.com/amplify_video/1716888130551492609/pl/c0MONi2lSCGVLYFm.m3u8?tag=14&quot;},{&quot;type&quot;:&quot;video/mp4&quot;,&quot;src&quot;:&quot;https://video.twimg.com/amplify_video/1716888130551492609/vid/avc1/480x270/V6j-npBB8EFg7q-u.mp4?tag=14&quot;},{&quot;type&quot;:&quot;video/mp4&quot;,&quot;src&quot;:&quot;https://video.twimg.com/amplify_video/1716888130551492609/vid/avc1/640x360/7tvQX9eJHqeW4XQK.mp4?tag=14&quot;},{&quot;type&quot;:&quot;video/mp4&quot;,&quot;src&quot;:&quot;https://video.twimg.com/amplify_video/1716888130551492609/vid/avc1/1280x720/jACLkOA2ljFsDsMo.mp4?tag=14&quot;}],&quot;videoId&quot;:{&quot;type&quot;:&quot;tweet&quot;,&quot;id&quot;:&quot;1716888351952023800&quot;},&quot;viewCount&quot;:0},&quot;conversation_count&quot;:39,&quot;news_action_type&quot;:&quot;conversation&quot;,&quot;isEdited&quot;:false,&quot;isStaleEdit&quot;:false}"> 
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              <a target="_blank" href="https://twitter.com/niftyisland" class="twitter-displayname">Nifty Island 🏝</a>
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      Thanks to <a class="twitter-content-link"  href="https://twitter.com/HeresMyX" target="_blank">@HeresMyX</a>, every single mfer will be playable in Nifty Island! Play as your individual mfer. Open beta is coming soon and every mfer is invited. <img class="twitter-emoji" draggable="false" alt="🏝️" src="https://abs-0.twimg.com/emoji/v2/72x72/1f3dd.png"/> 
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          <a target="_blank" href="https://twitter.com/niftyisland/status/1716888351952023800"><p>1:44 PM • Oct 24, 2023</p></a>
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  </div><p>Many such cases.</p><h2 id="h-luca-is-mr-beast-we-all-mfers" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Luca is Mr. Beast. We all mfers.</h2><p>“No! Look at Pudgy Penguins! You’re shilling your bag the only model for an NFT collection to be successful and reach a broader audience is to do what Pudgy Penguins is doing!”</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/LucaNetz">Luca Netz</a> who is in a league of his own and an absolute fucking monster, along with <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/pudgypenguins">Pudgy Penguins</a> are the exception, not the rule, and even he saw the value in tapping into the <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://nouns.wtf/">Nouns</a> community (one of the most well-known CC0 NFT IPs) when he proposed a collab.</p><div data-type="twitter" tweetId="1721921588096835822" tweetData="{&quot;__typename&quot;:&quot;Tweet&quot;,&quot;lang&quot;:&quot;en&quot;,&quot;favorite_count&quot;:1602,&quot;possibly_sensitive&quot;:false,&quot;created_at&quot;:&quot;2023-11-07T16:04:33.000Z&quot;,&quot;display_text_range&quot;:[0,27],&quot;entities&quot;:{&quot;hashtags&quot;:[],&quot;urls&quot;:[],&quot;user_mentions&quot;:[],&quot;symbols&quot;:[],&quot;media&quot;:[{&quot;display_url&quot;:&quot;pic.x.com/1rbb0DY2gO&quot;,&quot;expanded_url&quot;:&quot;https://x.com/LucaNetz/status/1721921588096835822/photo/1&quot;,&quot;indices&quot;:[28,51],&quot;url&quot;:&quot;https://t.co/1rbb0DY2gO&quot;}]},&quot;id_str&quot;:&quot;1721921588096835822&quot;,&quot;text&quot;:&quot;Who’s ready to proliferate? https://t.co/1rbb0DY2gO&quot;,&quot;user&quot;:{&quot;id_str&quot;:&quot;807982663000674305&quot;,&quot;name&quot;:&quot;Luca Netz 🐧✳️&quot;,&quot;screen_name&quot;:&quot;LucaNetz&quot;,&quot;is_blue_verified&quot;:true,&quot;profile_image_shape&quot;:&quot;Circle&quot;,&quot;verified&quot;:false,&quot;profile_image_url_https&quot;:&quot;https://storage.googleapis.com/papyrus_images/bb116757ea447e3d9be4a9cd675ef05c3ad84959919cc7401d08733818ff4036.jpg&quot;,&quot;highlighted_label&quot;:{&quot;description&quot;:&quot;Pudgy Penguins&quot;,&quot;badge&quot;:{&quot;url&quot;:&quot;https://pbs.twimg.com/profile_images/1848765927451492364/VysuN6mu_bigger.jpg&quot;},&quot;url&quot;:{&quot;url&quot;:&quot;https://twitter.com/pudgypenguins&quot;,&quot;url_type&quot;:&quot;DeepLink&quot;},&quot;user_label_type&quot;:&quot;BusinessLabel&quot;,&quot;user_label_display_type&quot;:&quot;Badge&quot;}},&quot;edit_control&quot;:{&quot;edit_tweet_ids&quot;:[&quot;1721921588096835822&quot;],&quot;editable_until_msecs&quot;:&quot;1699376673000&quot;,&quot;is_edit_eligible&quot;:true,&quot;edits_remaining&quot;:&quot;5&quot;},&quot;mediaDetails&quot;:[{&quot;display_url&quot;:&quot;pic.x.com/1rbb0DY2gO&quot;,&quot;expanded_url&quot;:&quot;https://x.com/LucaNetz/status/1721921588096835822/photo/1&quot;,&quot;ext_media_availability&quot;:{&quot;status&quot;:&quot;Available&quot;},&quot;indices&quot;:[28,51],&quot;media_url_https&quot;:&quot;https://pbs.twimg.com/media/F-V-juBXQAAjS_K.jpg&quot;,&quot;original_info&quot;:{&quot;height&quot;:1024,&quot;width&quot;:1024,&quot;focus_rects&quot;:[{&quot;x&quot;:0,&quot;y&quot;:200,&quot;w&quot;:1024,&quot;h&quot;:573},{&quot;x&quot;:0,&quot;y&quot;:0,&quot;w&quot;:1024,&quot;h&quot;:1024},{&quot;x&quot;:126,&quot;y&quot;:0,&quot;w&quot;:898,&quot;h&quot;:1024},{&quot;x&quot;:486,&quot;y&quot;:0,&quot;w&quot;:512,&quot;h&quot;:1024},{&quot;x&quot;:0,&quot;y&quot;:0,&quot;w&quot;:1024,&quot;h&quot;:1024}]},&quot;sizes&quot;:{&quot;large&quot;:{&quot;h&quot;:1024,&quot;resize&quot;:&quot;fit&quot;,&quot;w&quot;:1024},&quot;medium&quot;:{&quot;h&quot;:1024,&quot;resize&quot;:&quot;fit&quot;,&quot;w&quot;:1024},&quot;small&quot;:{&quot;h&quot;:680,&quot;resize&quot;:&quot;fit&quot;,&quot;w&quot;:680},&quot;thumb&quot;:{&quot;h&quot;:150,&quot;resize&quot;:&quot;crop&quot;,&quot;w&quot;:150}},&quot;type&quot;:&quot;photo&quot;,&quot;url&quot;:&quot;https://t.co/1rbb0DY2gO&quot;}],&quot;photos&quot;:[{&quot;backgroundColor&quot;:{&quot;red&quot;:204,&quot;green&quot;:214,&quot;blue&quot;:221},&quot;cropCandidates&quot;:[{&quot;x&quot;:0,&quot;y&quot;:200,&quot;w&quot;:1024,&quot;h&quot;:573},{&quot;x&quot;:0,&quot;y&quot;:0,&quot;w&quot;:1024,&quot;h&quot;:1024},{&quot;x&quot;:126,&quot;y&quot;:0,&quot;w&quot;:898,&quot;h&quot;:1024},{&quot;x&quot;:486,&quot;y&quot;:0,&quot;w&quot;:512,&quot;h&quot;:1024},{&quot;x&quot;:0,&quot;y&quot;:0,&quot;w&quot;:1024,&quot;h&quot;:1024}],&quot;expandedUrl&quot;:&quot;https://x.com/LucaNetz/status/1721921588096835822/photo/1&quot;,&quot;url&quot;:&quot;https://storage.googleapis.com/papyrus_images/2e56eb2a35d2e2d31dc495789d5353c46ac0f247564bf701a90e1429f09f9185.jpg&quot;,&quot;width&quot;:1024,&quot;height&quot;:1024}],&quot;conversation_count&quot;:202,&quot;news_action_type&quot;:&quot;conversation&quot;,&quot;isEdited&quot;:false,&quot;isStaleEdit&quot;:false}"> 
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      Who’s ready to proliferate? 
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          <a target="_blank" href="https://twitter.com/LucaNetz/status/1721921588096835822"><p>10:04 AM • Nov 7, 2023</p></a>
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  </div><p>Below see the two short films produced by CC0 Studios. Here you can see the blending of multiple onchain CC0 IPs in one animated world. A living onchain reflection of the culture legos we mentioned to begin.</p><div data-type="youtube" videoId="n54RGMtp444">
      <div class="youtube-player" data-id="n54RGMtp444" style="background-image: url('https://i.ytimg.com/vi/n54RGMtp444/hqdefault.jpg'); background-size: cover; background-position: center">
        <a href="https://www.youtube.com/watch?v=n54RGMtp444">
          <img src="{{DOMAIN}}/editor/youtube/play.png" class="play"/>
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      </div></div><div data-type="youtube" videoId="VOWSQwsVGTA">
      <div class="youtube-player" data-id="VOWSQwsVGTA" style="background-image: url('https://i.ytimg.com/vi/VOWSQwsVGTA/hqdefault.jpg'); background-size: cover; background-position: center">
        <a href="https://www.youtube.com/watch?v=VOWSQwsVGTA">
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      </div></div><p>Here is another example of the “mfer effect” and the culture Lego thesis playing out in the second film above:</p><p>Vitalik Creates Ethereum → ERC-721 Token Standard is Created → Sartoshi Creates the 10k PFP collection “<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://mirror.xyz/sartoshi.eth/QukjtL1076-1SEoNJuqyc-x4Ut2v8_TocKkszo-S_nU">mfers</a>” → Studio TBD makes an mfer inspired THC product “mini mellow mfers” → CC0 Studios produces crypto-native CC0 IP → Studio TBD and CC0 Studios hop on a call and drum up a positive sum idea where mini mellow mfers will be featured in the latest CC0 Studios short film and CC0 Studios will be given an affiliate link and take X% of sales generated through said link…</p><p>Here it is if you’re feeling spicy 👉 <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="http://tbdshop.io?aff=9">tbdshop.io?aff=9</a></p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/5261f0e6eae7a37418b22b93a26c7b8c4c5e362825bba2e940d490b616e27da9.png" alt="Our first test render of Studio TBD&apos;s &quot;mellow mini mfers&quot;" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Our first test render of Studio TBD&apos;s &quot;mellow mini mfers&quot;</figcaption></figure><h2 id="h-hyperefficiency-of-onchain-public-domain-ip" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Hyperefficiency of Onchain Public Domain IP</h2><p>Why is onchain CC0 IP hyper-efficient?</p><h3 id="h-cc0-ip-is-hard-to-kill" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">CC0 IP is Hard to Kill</h3><ul><li><p><strong>Even with a great key man comes key man risk.</strong> A concept, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/MLeeJr/status/1586490324947415040?s=20">mleejr</a> described well in a tweet one time…</p><blockquote><p>“mfers have no ceo, ruler, or king…no key man risk. mfers dont have centralized entity execution risk…meaning there isnt a company calling the shots about what to do and build with mfers.. mfers are the utility…its like a cryptopunk but you can build whatever you want with it.”</p></blockquote><p>Most well-known art in the public domain gets its IP designation from copyright expiration but if that story, painting, character, or meme, was initially placed in the public domain, the proliferation would get a giant head start.</p><p>If initially placed in the public domain, the art itself is less connected to any potential negative actions from the artist. This is especially notable in the crypto space where people love to over-promise and under-deliver on highly speculative assets and in a world where cancel culture looms large.</p></li><li><p><strong>If you are beholden to someone you can’t operate without the influence of that person.</strong> In crypto, this “person” is often a VC or angel investor. While they may be well-intentioned, their job is the make a return on their investment not proliferate dank memes (regrettably). While each party’s goals may be able to be accomplished simultaneously, the potential for conflicts of interest that stymie juicy and holistic memetic goodness are almost infinitely more likely to exist.</p></li><li><p><strong>If you make no promises you can not break one.</strong> Promises in this context relate more to promises made to your “community” (a term in crypto so overused at this point I want to blow my brains out) than to a VC.</p><p>If Bored Apes don’t build a metaverse, or build one that’s lackluster, or build one that just doesn’t meet the expectations of one particularly loud “community member,” you could be fucked.</p><p>If DeGods bridge to a chain at the wrong time, or DeGods don’t bridge back at the right time, or DeGods don’t bridge to the chain of choice of one particularly loud “community member,” you could be fucked.</p><p>If Moonbirds restrict IP rights, or if Moonbirds make their IP CC0, or if one particularly loud “community member” wants to make everyone else’s IP CC0, but restrict their own so they can start an obscure on-demand merch printing store…you could be fucked.</p></li></ul><h3 id="h-onchain-cc0-ip-is-even-harder-to-kill" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Onchain CC0 IP is Even Harder to Kill</h3><ul><li><p><strong>Blockchain is hard to kill so its native IP will be too.</strong> A blockchain’s inherent resilience and decentralized nature make it exceptionally difficult to alter or erase. This means that once IP is recorded onchain, it gains a level of permanence and protection against tampering that traditional forms of IP storage cannot match. That is if the IP is onchain and not just uploaded to IPFS.</p></li><li><p><strong>More/New proliferation incentives exist onchain than offchain.</strong> As highlighted by <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/QwQiao">Qiao</a> in <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://alliance.xyz/ideas">Alliance’s Crypto Startup Ideas</a> piece, tokens can serve as a continuous prediction market for real-world events.</p><blockquote><p>Most people want continuous, unlimited upside. They don’t want to be limited by discrete, binary outcomes, which is the case in traditional prediction markets. We believe truly crypto-native prediction markets are actually meme coins in the form of plain-vanilla fungible tokens, like $BIDEN and $TRUMP.</p></blockquote><p>In this case, the market at hand relates to politics, and the coins are fungible but, these memecoins can just as easily relate to art and be non-fungible.</p><p>You have a monetary incentive to proliferate and create. And if there are no IP restrictions on how you can proliferate or create you are more likely to do just that.</p></li></ul><h3 id="h-cc0-ip-is-easy-to-proliferate" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">CC0 IP is Easy to Proliferate</h3><ul><li><p><strong>If you don’t define what you’ve made, or how to use it, people will make what they want.</strong> Perhaps best understood through the prevalence of the mantra better to ask for forgiveness than permission within Silicon Valley circles and other communities on the frontier of innovation, if you eliminate all barriers in the innovation or creation process you are more likely to innovate and create.</p></li><li><p><strong>Steal like an artist.</strong> I guess this section is just citing popular phrases to make my argument for me, but popular phrases are popular for a reason. No one says, to restrict IP like a businessman when trying to make cool shit, Zuck aside perhaps. If artists are going to steal anyway, why not just embrace it?</p></li><li><p><strong>“All fiction is fan-fiction”</strong> was a phrase used often by <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/fcoppa">Francesca Coppa</a>, a professor of mine, that really hammers home the silliness of IP restrictions in a world where people do what they want anyway. Harry Potter is just some fan-fiction of Lord of the Rings and James Bond with some magic. And given the accelerating pace at which we all consume and create content, our ideas are more meshed together today than ever. So, unless you are specifically taking the Luca Netz approach (good luck champ)…why not just make your work CC0 🤷‍♂️</p></li><li><p><strong>CC0 IP is more likely to represent the everyman.</strong> If you can represent everyone the path to becoming a Veblen good might not be fast, but your path to becoming a household name may be. Case in point there are countless crypto founders and Influencers who refer to their communities as mfers in addition to the project they founded or use as their identity.</p><p>This is not a slight by the way, rather I think it shows just how engaged these folks are with their target audience. The fact that mfer had a meaning before the NFT collection isn’t lost on me either, but it’s hard to ignore how seamlessly this everyman character makes it into every community’s vernacular. It would seem mfers live rent free in the collective mind of brypto bird app for some reason.</p></li></ul><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/77000ce673c6b4ca47d6497607975d731017a949fe3ed968e64e197803457254.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><h3 id="h-onchain-cc0-ip-is-even-easier-to-proliferate" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">Onchain CC0 IP is Even Easier to Proliferate</h3><ul><li><p><strong>Show me the incentive, and I’ll show you the proliferation.</strong> While the late Charlie Munger may not approve of his quotes being adapted to speak highly of onchain activity, the quote is highly relevant. The proliferation of onchain CC0 IP is accelerated by the existence of a speculative token. “SpeCUlaTioN bAD!” No, in the case of CC0 IP and onchain IP more broadly, the existence of a token that can be speculated on crates a realizable upside if the community builds something people find value in.</p><p>In recent years, technology has progressed to a point that it has abstracted away tedious or even dangerous parts of life that had previously been considered normal. Just 100 years ago air conditioning was rare in the west, today it is business as usual. As society becomes more and more conditioned to these advancements given to us by technology and the risk-takers who made them, we have begun to operate under the illusion that comfort is freedom, and engaging in industries or technology with an upside or downside is in some way taboo. Yet, gambling is increasingly pushed on us. We can’t watch TV for more than 5 minutes without having Kevin Hart push a risky parlay down our throats. That’s predatory and fucked up. It’s as if we are being told to strictly take risks to have fun instead of taking risks to improve the world. If we want to try to build something of use, or creative that has a speculative aspect to it, this illusion of “comfort as freedom” steps in and paralyzes us from building cool/useful shit.</p><p>Comfort is not freedom. Freedom is freedom. Don’t be paralyzed, speculation is a feature, not a bug.</p></li><li><p><strong>Everything Everywhere All at Once</strong> - When something is onchain, transparent, composable, and immutable, its permanence safeguards the work against censorship or alteration and establishes a perpetual, open-source artillery of creative assets that can continuously inspire new creations. In other words, they are hyper-efficient culture Legos.</p><p>CC0 IP is the most future-proof and exponentially growing horse in the race.</p></li></ul><p>End of blog. Thanks for your time motherfucker.</p><p>P.S. Thank you to <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/Anaroth__">Anaroth</a>, and <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/TrustlessState">David Hoffman</a> for their feedback on drafts of this piece and to <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/boldleonidas">Bold Leonidas</a> for illustrating the cover image.</p>]]></content:encoded>
            <author>cc0-studios@newsletter.paragraph.com (CC0 Studios)</author>
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            <title><![CDATA[On Creating for Different Types of Collectors]]></title>
            <link>https://paragraph.com/@cc0-studios/on-creating-for-different-types-of-collectors</link>
            <guid>z0ZIUzIqWOUQSgWEdxyG</guid>
            <pubDate>Tue, 24 Oct 2023 14:53:11 GMT</pubDate>
            <description><![CDATA[At CC0 Studios, our mission is to establish brands that prioritize art and storytelling over financial speculation, believing in the long run, creative games tend to be positive-sum games. That being said - a collector should be able to collect if they want to. So, to appeal to the wide range of folks both already onboarded into web3 and those who are not, who may fall on any point of the spectrum of willingness to spend money on a jpeg/mp4, we have created multiple nft creation streams for d...]]></description>
            <content:encoded><![CDATA[<p>At CC0 Studios, our mission is to establish brands that prioritize art and storytelling over financial speculation, believing in the long run, creative games tend to be positive-sum games.</p><p>That being said - a collector should be able to collect if they want to. So, to appeal to the wide range of folks both already onboarded into web3 and those who are not, who may fall on any point of the spectrum of willingness to spend money on a jpeg/mp4, we have created multiple nft creation streams for different types of collectors.</p><p>First, we will leverage <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/ourzora">Zora’s</a> creator rewards program. This platform enables fans to acquire unique content, behind-the-scenes glimpses, and special moments at negligible costs (fancy speak for Free). While a significant portion of the NFT sector extracts substantial value from their fanbase, Zora’s reward system permits creators like us to benefit incrementally, all while ensuring that the fan, collector, or consumer can acquire content with minimal financial strain. Frankly, we&apos;re not sure why this isn&apos;t the industry standard.</p><p>Read more:</p><div data-type="embedly" src="https://support.zora.co/en/articles/8192123-understanding-protocol-rewards-on-zora" data="{&quot;provider_url&quot;:&quot;https://support.zora.co&quot;,&quot;description&quot;:&quot;Zora&apos;s mission is to make the internet valuable and free-that&apos;s why we&apos;re building a social network that makes creating and trading coins easy, fun, a...&quot;,&quot;title&quot;:&quot;Understanding Rewards on Zora&quot;,&quot;url&quot;:&quot;https://support.zora.co/en/articles/2509953&quot;,&quot;thumbnail_width&quot;:334,&quot;thumbnail_url&quot;:&quot;https://storage.googleapis.com/papyrus_images/bc677e97eadf597c1a571f28bce20266df6690f149faebe5139cde9356cf8d89.png&quot;,&quot;version&quot;:&quot;1.0&quot;,&quot;provider_name&quot;:&quot;Zora&quot;,&quot;type&quot;:&quot;link&quot;,&quot;thumbnail_height&quot;:334,&quot;image&quot;:{&quot;img&quot;:{&quot;width&quot;:334,&quot;height&quot;:334,&quot;src&quot;:&quot;https://storage.googleapis.com/papyrus_images/bc677e97eadf597c1a571f28bce20266df6690f149faebe5139cde9356cf8d89.png&quot;}}}" format="small"><link rel="preload" as="image" href="https://storage.googleapis.com/papyrus_images/bc677e97eadf597c1a571f28bce20266df6690f149faebe5139cde9356cf8d89.png"/><div class="react-component embed my-5" data-drag-handle="true" data-node-view-wrapper="" style="white-space:normal"><a class="link-embed-link" href="https://support.zora.co/en/articles/8192123-understanding-protocol-rewards-on-zora" target="_blank" rel="noreferrer"><div class="link-embed"><div class="flex-1"><div><h2>Understanding Rewards on Zora</h2><p>Zora&#x27;s mission is to make the internet valuable and free-that&#x27;s why we&#x27;re building a social network that makes creating and trading coins easy, fun, a...</p></div><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link h-3 w-3 my-auto inline mr-1"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>https://support.zora.co</span></div><img src="https://storage.googleapis.com/papyrus_images/bc677e97eadf597c1a571f28bce20266df6690f149faebe5139cde9356cf8d89.png"/></div></a></div></div><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/5039440b960d4b01993a9df49614708f14e3ab07edf7aad4cec4a3b635de1a20.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>We recognized the challenge gas fees presented, especially when targeting the &quot;every collector&quot; and those that have yet to mint their first NFT - the bounce rate when someone sees a $50+ gas fee is a metric I&apos;m afraid to know. Hence, for these free mints, we opted for an ETH L2 solution, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/buildonbase">Base</a>.</p><h3 id="h-why-opt-for-an-eth-l2-instead-of-a-different-l1" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Why opt for an ETH L2 instead of a different L1?</strong></h3><p>Put plainly - that&apos;s where the collectors are, and while we&apos;re open to exploring other chains in the future, our current approach leans into what our audience knows best.</p><h3 id="h-why-base" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Why Base?</strong></h3><p>While part of the decision was just gut, Base&apos;s strong affiliation with the <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/nounsdao">Nouns DAO</a> community resonated with us, especially considering our aligned values rooted in the value of CC0 IP.</p><h3 id="h-going-beyond-the-casual-collector" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Going Beyond the Casual Collector</strong></h3><p>We understand and value the influence of 1/1 art collection curators. Not just for their financial contributions, but more importantly, for their role as industry trendsetters and tastemakers.</p><p>With this in mind, we&apos;re launching exclusive auctions for 1/1 NFTs of each episode. The proceeds will be channeled into producing the subsequent short film to &quot;cow.&quot; it will feature <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/osf_rekt">OSF’s</a> &quot;RektGuy&quot; and <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://GrantYun2">Grant Riven Yun</a> and <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/uncut_hems">Andrew Mitchell’s</a> “Primera.”</p><p>To understand the idea further, take a look at the 2x2 matrix below.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/17595337408719a5fb977b9254319bc56286ea3235a8c380b8d5fdf77838293f.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><h3 id="h-want-to-mint-some-behind-the-scenes-moments-for-free" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Want to mint some behind-the-scenes moments for free?</strong></h3><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://zora.co/cc0studios.eth">https://zora.co/cc0studios.eth</a></p><h3 id="h-want-to-bid-on-the-11" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Want to bid on the 1/1?</strong></h3><div data-type="embedly" src="https://opensea.io/assets/ethereum/0x348107995e1A1b7407222ebd88849B0B3D5971c0/4" data="{&quot;url&quot;:&quot;https://opensea.io/item/ethereum/0x348107995e1A1b7407222ebd88849B0B3D5971c0/4&quot;,&quot;provider_url&quot;:&quot;https://opensea.io&quot;,&quot;provider_name&quot;:&quot;Opensea&quot;,&quot;version&quot;:&quot;1.0&quot;,&quot;type&quot;:&quot;link&quot;}" format="small"></div><p>Don&apos;t want to do either of those things? That&apos;s cool too and we&apos;re happy you&apos;re following our content.</p>]]></content:encoded>
            <author>cc0-studios@newsletter.paragraph.com (CC0 Studios)</author>
            <enclosure url="https://storage.googleapis.com/papyrus_images/ed385d5154c3e32ce1cca89377d90957abb36d8a32302c4ba5b9314a94548ee0.png" length="0" type="image/png"/>
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            <title><![CDATA[Introducing CC0 Studios]]></title>
            <link>https://paragraph.com/@cc0-studios/introducing-cc0-studios</link>
            <guid>IuODUkPvrduGtq6iDUeT</guid>
            <pubDate>Mon, 23 Oct 2023 14:22:52 GMT</pubDate>
            <description><![CDATA[Today we’re proud to announce the launch of CC0 Studios, a production studio committed to building the worlds of public domain crypto-native intellectual property. To demonstrate this commitment, CC0 Studios has partnered with Atrium, to produce a series of short films and social shorts leveraging their network of artists and creators. Mission StatementReimagining the Crypto-Native Narrative: CC0 Studios endeavors to push beyond the current speculative scope of crypto-native content. Harnessi...]]></description>
            <content:encoded><![CDATA[<p>Today we’re proud to announce the launch of <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.cc0studios.com/">CC0 Studios</a>, a production studio committed to building the worlds of public domain crypto-native intellectual property.</p><p>To demonstrate this commitment, CC0 Studios has partnered with <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://atrium.art/">Atrium</a>, to produce a series of short films and social shorts leveraging their network of artists and creators.</p><div data-type="youtube" videoId="n54RGMtp444">
      <div class="youtube-player" data-id="n54RGMtp444" style="background-image: url('https://i.ytimg.com/vi/n54RGMtp444/hqdefault.jpg'); background-size: cover; background-position: center">
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      </div></div><h2 id="h-mission-statement" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Mission Statement</h2><p><strong>Reimagining the Crypto-Native Narrative:</strong> CC0 Studios endeavors to push beyond the current speculative scope of crypto-native content. Harnessing the power of public domain, crypto-native intellectual property, our mission is to establish brands that prioritize art and storytelling over financial speculation, believing in the long run, creative games tend to be positive-sum games.</p><h2 id="h-what-is-cc0" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">What is CC0?</h2><p>CC0, or &quot;Creative Commons Zero,&quot; refers to a public domain license where creators have relinquished all their copyright and related rights in their works. This means anyone can use, modify, and share the content for any purpose, even commercially. Still curious? Read this: <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://creativecommons.org/2022/09/09/new-faq-on-nfts-and-cc0/">NEW FAQ ON NFTS AND CC0</a></p><p>See also Punk 6529’s thread on the subject.</p><div data-type="twitter" tweetId="1611999180117118978" tweetData="{&quot;__typename&quot;:&quot;Tweet&quot;,&quot;lang&quot;:&quot;en&quot;,&quot;favorite_count&quot;:847,&quot;created_at&quot;:&quot;2023-01-08T08:12:08.000Z&quot;,&quot;display_text_range&quot;:[0,267],&quot;entities&quot;:{&quot;hashtags&quot;:[],&quot;urls&quot;:[],&quot;user_mentions&quot;:[],&quot;symbols&quot;:[]},&quot;id_str&quot;:&quot;1611999180117118978&quot;,&quot;text&quot;:&quot;1/ On CC0 NFTs (again)\n\nI think (hope) a relatively brief and non-exhaustive thread and practical thread but we will see.\n\nCC0 is shorthand for the Creative Commons 0 license, a license that aims to allow authors of copyrightable work to place it in the public domain&quot;,&quot;user&quot;:{&quot;id_str&quot;:&quot;1388487332093997057&quot;,&quot;name&quot;:&quot;6529&quot;,&quot;screen_name&quot;:&quot;punk6529&quot;,&quot;is_blue_verified&quot;:true,&quot;profile_image_shape&quot;:&quot;Circle&quot;,&quot;verified&quot;:false,&quot;profile_image_url_https&quot;:&quot;https://storage.googleapis.com/papyrus_images/f486fc69faffee507620681db4ba73a72e7ae8db0b445ba9adf385a9677e4aa7.jpg&quot;},&quot;edit_control&quot;:{&quot;edit_tweet_ids&quot;:[&quot;1611999180117118978&quot;],&quot;editable_until_msecs&quot;:&quot;1673167328000&quot;,&quot;is_edit_eligible&quot;:false,&quot;edits_remaining&quot;:&quot;5&quot;},&quot;conversation_count&quot;:68,&quot;news_action_type&quot;:&quot;conversation&quot;,&quot;isEdited&quot;:false,&quot;isStaleEdit&quot;:false}"> 
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              <a target="_blank" href="https://twitter.com/punk6529" class="twitter-displayname">6529</a>
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      1/ On CC0 NFTs (again)<br /><br />I think (hope) a relatively brief and non-exhaustive thread and practical thread but we will see.<br /><br />CC0 is shorthand for the Creative Commons 0 license, a license that aims to allow authors of copyrightable work to place it in the public domain
      
      
       
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          <a target="_blank" href="https://twitter.com/punk6529/status/1611999180117118978"><p>2:12 AM • Jan 8, 2023</p></a>
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  </div><h2 id="h-capitalizing-on-pre-existing-foundations" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0"><strong>Capitalizing on Pre-Existing Foundations</strong></h2><p>Leveraging CC0 intellectual property (IP) provides a unique advantage to creators, it&apos;s akin to having a launch pad that&apos;s already been built. Instead of grappling with the challenges highlighted in Peter Thiel’s “<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://en.wikipedia.org/wiki/Zero_to_One">Zero to One</a>,” you&apos;re beginning from an established vantage point.</p><p>When sculpting brands from CC0 sources, there&apos;s the invaluable asset of pre-existing communities at your disposal. Such communities are treasure troves of enthusiastic, committed members who not only actively consume content but are also often driven to champion and amplify it further. The uphill battle many nascent brands face in attracting an initial following is substantially eased in this setup.</p><p>Consider the potential of intertwining multiple CC0 communities to create a singular, expansive brand universe — much like what <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/CC0_Studios">CC0 Studios</a> envisions.</p><p>Reaching that coveted milestone of <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://a16z.com/1000-true-fans-try-100/">1,000 true fans</a> might not be as prolonged a journey for those leveraging CC0 IP as it would be for brands building their identity from the ground up.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/b83a1fa5073ab99dd6b7f465b1468320875f18abc78cc1a7dbd938c1dcc42ac8.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><h2 id="h-why-atrium" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Why Atrium?</h2><h3 id="h-crypto-native" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Crypto-Native</strong></h3><ul><li><p><strong>Culturally Aware</strong>: In the world of crypto, being culturally tuned is essential. Atrium recognizes the nuances of the crypto community and caters to them, but not in a way that would alienate a non-crypto-native audience.</p></li><li><p><strong>Decentralized and Transparent:</strong> Collaborating mostly in channels like Discourse, Discord, and various DAO governance channels Atrium has a history of building in public.</p></li></ul><h3 id="h-global-independent-talent-pool" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Global Independent Talent Pool</strong></h3><ul><li><p>Pulling from talent that exists all over the world, Atrium makes it easier to connect with those artists and find the animation style that matches a producer’s vision.</p></li></ul><h3 id="h-proven-track-record" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0"><strong>Proven Track Record</strong></h3><ul><li><p>Atrium has experience building out high-quality crypto-native cc0 IP with their work on the <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://atrium.art/atrium-tv/64920b0f0465a34e268b45dd">Nouns Movie</a>.</p><blockquote><p>Nouns DAO has funded its first feature-length animated film, <em>The Rise of Blus: A Nouns Movie</em>, which features popular NFT characters from the Nouns community. This marks the first-ever animated movie to be <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://houseofnouns.wtf/nouns/proposals/245">funded by a DAO</a>. The film is produced by <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/AtriumNft/status/1634621528112504832">Atrium</a>, an animation studio and network of independent artists and creators who have previously worked with Pixar, Netflix, and Marvel. - <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://nftnow.com/news/nouns-dao-and-atrium-launch-first-animated-movie-funded-by-a-dao/">Nouns DAO and Atrium Launch First Animated Movie Funded by a DAO via NFT Now</a></p></blockquote></li></ul><div data-type="youtube" videoId="CTk3pgPOu4g">
      <div class="youtube-player" data-id="CTk3pgPOu4g" style="background-image: url('https://i.ytimg.com/vi/CTk3pgPOu4g/hqdefault.jpg'); background-size: cover; background-position: center">
        <a href="https://www.youtube.com/watch?v=CTk3pgPOu4g">
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      </div></div><h2 id="h-thoughts-from-the-atrium-team" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Thoughts from the Atrium Team</h2><blockquote><p>“With some inspiration from Studio A24, Atrium is focused on creating artist equity. Not just providing people a new opportunity to create, but for artists to feel empowered to do their best work.” - <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/next_roy">Supriyo</a>, Atrium Founder</p></blockquote><blockquote><p>“One of my favorite things about Atrium is seeing people begin to believe that more is possible. I’m a firm believer that creating changes you, and I am glad that people are having that experience.” - <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/Anaroth__">Anaroth</a>, Atrium Head of Community</p></blockquote><p>Also, learn how Atrium’s <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/3D_PrintGuy">3D Print Guy</a> is bringing <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="">Grant Riven Yun’s</a> “Cow” to life.</p><div data-type="embedly" src="https://atriumdotart.substack.com/p/behind-the-scenes-with-cc0-studios?r=1g9rxo&amp;utm_campaign=post&amp;utm_medium=web" data="{&quot;provider_url&quot;:&quot;https://atriumdotart.substack.com&quot;,&quot;description&quot;:&quot;Recreating a 2D style in 3D begins with designing the right shader. The goal? Achieve shadows with a flat color rather than a gradient, and a hard edge where light meets shadow.&quot;,&quot;title&quot;:&quot;Behind the Scenes with CC0 Studio&apos;s Debut Content&quot;,&quot;author_name&quot;:&quot;Atrium&quot;,&quot;url&quot;:&quot;https://atriumdotart.substack.com/p/behind-the-scenes-with-cc0-studios&quot;,&quot;thumbnail_url&quot;:&quot;https://storage.googleapis.com/papyrus_images/d1737ed16efd5e046de35da6c7615ad8906d0ac58affc4a3a1217897e71c5b6d.jpg&quot;,&quot;thumbnail_width&quot;:512,&quot;version&quot;:&quot;1.0&quot;,&quot;provider_name&quot;:&quot;Substack&quot;,&quot;type&quot;:&quot;link&quot;,&quot;thumbnail_height&quot;:291,&quot;image&quot;:{&quot;img&quot;:{&quot;width&quot;:512,&quot;height&quot;:291,&quot;src&quot;:&quot;https://storage.googleapis.com/papyrus_images/d1737ed16efd5e046de35da6c7615ad8906d0ac58affc4a3a1217897e71c5b6d.jpg&quot;}}}" format="small"><link rel="preload" as="image" href="https://storage.googleapis.com/papyrus_images/d1737ed16efd5e046de35da6c7615ad8906d0ac58affc4a3a1217897e71c5b6d.jpg"/><div class="react-component embed my-5" data-drag-handle="true" data-node-view-wrapper="" style="white-space:normal"><a class="link-embed-link" href="https://atriumdotart.substack.com/p/behind-the-scenes-with-cc0-studios?r=1g9rxo&amp;utm_campaign=post&amp;utm_medium=web" target="_blank" rel="noreferrer"><div class="link-embed"><div class="flex-1"><div><h2>Behind the Scenes with CC0 Studio&#x27;s Debut Content</h2><p>Recreating a 2D style in 3D begins with designing the right shader. The goal? Achieve shadows with a flat color rather than a gradient, and a hard edge where light meets shadow.</p></div><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link h-3 w-3 my-auto inline mr-1"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg>https://atriumdotart.substack.com</span></div><img src="https://storage.googleapis.com/papyrus_images/d1737ed16efd5e046de35da6c7615ad8906d0ac58affc4a3a1217897e71c5b6d.jpg"/></div></a></div></div><h2 id="h-a-personal-note" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">A Personal Note</h2><p>i’ve always really connected with the “mfer” character - one of the older and more resilient cc0 crypto-native brands derived from the popular “<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://knowyourmeme.com/memes/are-ya-winning-son">are ya winning, son</a>&quot; meme.</p><p>their creator, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/sartoshi_rip">sartoshi</a>, once said:</p><blockquote><p>“you can state a roadmap that says where you will go, but you can also plant seeds and see where they grow” - via Twitter and in “<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://mirror.xyz/sartoshi.eth/QukjtL1076-1SEoNJuqyc-x4Ut2v8_TocKkszo-S_nU">what are mfers</a>”</p></blockquote><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://mirror.xyz/sartoshi.eth/QukjtL1076-1SEoNJuqyc-x4Ut2v8_TocKkszo-S_nU">https://mirror.xyz/sartoshi.eth/QukjtL1076-1SEoNJuqyc-x4Ut2v8_TocKkszo-S_nU</a></p><p>cc0 Studios is the natural next evolution of <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="http://mfer.world">mfer.world</a>, a previous series of animated shorts i produced focusing solely on the mfer character. i hope cc0 studios proves to be a seed growing into something people love.</p><p>take a look at the past work below.</p><div data-type="youtube" videoId="wipNtBzbSE4">
      <div class="youtube-player" data-id="wipNtBzbSE4" style="background-image: url('https://i.ytimg.com/vi/wipNtBzbSE4/hqdefault.jpg'); background-size: cover; background-position: center">
        <a href="https://www.youtube.com/watch?v=wipNtBzbSE4">
          <img src="{{DOMAIN}}/editor/youtube/play.png" class="play"/>
        </a>
      </div></div><p>Follow the project on X at <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/CC0_Studios">@cc0_studios</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/AtriumNft">@atriumnft</a>, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/0xLawl">@0xlawl</a>, and learn more at <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.cc0studios.com">cc0studios.com</a>.</p><p>If you’re an artist or producer interested in collaborating please contact us on X or the <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://discord.gg/jk6K8eCT">Atrium Discord</a>.</p>]]></content:encoded>
            <author>cc0-studios@newsletter.paragraph.com (CC0 Studios)</author>
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