Back in the day, Enron’s influence in the financial world was no less significant than the impact FTX had on the crypto world two years ago.

Apparently, Enron has been preparing for this for a while. It registered a new Twitter account back in May this year, but it only became active today.

The first tweet was a declaration of its return, followed by an official statement:

“Today, Enron Corporation announces its rebirth, dedicated to addressing the global energy crisis. With a bold new vision, Enron will leverage cutting-edge technology, human ingenuity, and adaptability to tackle the pressing challenges of energy sustainability, accessibility, and affordability. Key pillars of Enron’s vision include:

Permissionless innovation: Decentralized technology is advancing rapidly, and Enron will undoubtedly play a vital role in its future development.”

The statement then listed four major strengths:

1. Adaptability as an asset – Recognizing the ever-evolving energy landscape, Enron is committed to continuous innovation and agility to meet the changing demands of renewable energy integration and climate resilience.

2. Leadership by example – Enron’s leadership team is devoted to setting high ethical standards in business practices, transparency, and sustainability, serving as a model for global corporate responsibility.

3. Forgiveness and progress – Acknowledging its past, Enron’s relaunch is built on a renewed commitment to integrity, prioritizing collective growth and learning in a forward-looking manner.

4. Addressing the energy crisis – Enron will focus on scalable, sustainable solutions, including investments in renewable energy infrastructure, cutting-edge energy storage, and advanced power distribution systems.

It sounds suspiciously like a wealthy ex-boyfriend who cheated on you and then came back begging for another chance.

Would you trust them?

For us in the crypto community, honestly, as long as they have money to pump the market, nothing else really matters.

Enron’s interest in crypto has been brewing for quite some time. Recently, it might have been inspired by Ripple—a company with no real performance—managing to achieve a market cap of hundreds of billions just by issuing a token and even escaping SEC penalties.

Perhaps Enron, as an “old scammer,” couldn’t sit still any longer.

When FTX went bankrupt and underwent liquidation, Enron lamented how it was born too early.

With the recent wave of favorable crypto policies, Enron’s expertise in the energy sector aligns with a popular trend long championed by A16Z: “distributed energy.”

To be fair, Enron was indeed a powerhouse back in the day. It became North America’s largest natural gas supplier.

But in its pursuit of further expansion, it overreached and got burned.

Back then, Enron facilitated trading through its platform “EnronOnline,” offering over 1,500 products ranging from electricity and natural gas to complex derivatives.

If that business had survived to this day, it would undoubtedly be a proper exchange.

For now, Enron’s exact moves remain unclear. Its website currently features a countdown, claiming something major will happen in seven days.

The show is just beginning. Let’s see what other shady players emerge!