Apeverse 的目标给ApeCoin 更多赋能，提供有关 Ape 生态相关信息，并构建一个活跃的 Ape持有者社区。

由于Ape社群成员数量众多，且分布范围广泛，很多新闻和线上线下活动由于语言和地域的限制，不能有效传达到特定社群。因此我们想构建一个主要面向亚洲社群的APE生态网站，起名为Apeverse，给ApeCoin亚太地区持有人及时传递APE相关信息，并向其他地区持有人展示亚太地区生态进展。

Apeverse 还将为 ApeCoin 带来更多用例，包括支付、活动和会员系统。我们的目标是为用户创建一个信息中心，并通过 ApeCoin 更好地相互交流。

发起背景

Ape 拥有庞大的全球社区，但由于语言和用户行为的差异，信息可能无法有效传递。我们的团队在亚洲举办和参与了许多与无聊猿相关的活动，发现许多高质量的亚洲活动并没有完全展示在国际社群中。同样，西方活动也没有很好地呈现给亚洲社区。因此，我们希望提供一个打破地域壁垒的国际平台，特别是向全球成员展示亚太社区的活跃。

我们是 Ape亚洲社区的活跃成员，$APE 持有者， BAYC/MAYC/Otherdeed 持有者。我们在亚太地区（Twitter：@98Kdao @BroLeonAus）有社区建立的成功案例，拥有 8 万多粉丝。我们希望建立 Apeverse 来更好地服务于 Ape 社区。

我们在亚洲媒体平台上发表了与猿相关的文章，例如：BAYC的成功进化：背后的品牌价值分析。该文章在中文社区广泛传。(https://mp.weixin.qq.com/s/h3OpFpfWUdVevKMpdd_o0Q)

我们还定期向亚洲社区社群汇总 Ape NFT 的统计数据。这是我们之前做的一个例子。（https://mirror.xyz/chrisli.eth/L1uNHzCCPenOgUQZrplqKPhWSosJsxL6rT48I2lZaD8）

无聊猿欧美区媒体The Bored Ape Gazette也转发了我们的文章。 （https://www.theboredapegazette.com/post/stats-take-a-closer-look-at-the-sales-numbers-for-the-bayc-mayc-from-aug-14-20-2022）

关于我们：

Chris Lim：自 2018 年以来曾在多个 Top 200 密项目（基于 CMC 排名）工作；具有丰富的项目管理、业务开发和多语言社区管理经验；在 30 多个国家（尤其是亚洲）建立过十余种不同语言的社区。

Albert Kim：自 2016 年以来的加密 OG； 2017年中国第一批加密KOL；成功孵化过亚洲知名社群98Kdao（Twitter:@98Kdao）和BroLeon（Twitter:@BroLeonAus）；多个元宇宙平台（sandbox, cryptovoxels, otherdeed）活跃贡献者。

目标

社区可以从以下方面受益于 Apeverse：

多语言

Apeverse 将是一个多语言网站，主要以英语、中文、日语和韩语开头。随着我们将社区扩展到新地区，我们会寻找新成员来添加更多语言版本。

信息中心

我们希望 Apeverse 成为一个包含所有 Ape 相关信息的枢纽，呈现不同的地区多新闻活动，展示 ApeCoin 和 Ape NFT 的实时统计数据，供用户了解 Ape 市场的动向。

周边和支付

Apeverse 将开设线上商城，销售我们和社区设计的衍生产品。我们希望利用中国制造的优势，为全球会员带来最优质的实物产品。我们将在 Apeverse 商店实现 ApeCoin 支付（仅限 $APE），并与亚洲的活动和展览合作，使用 $APE 进行门票销售，并拓展更多支付场景。

社区参与

我们希望让 Apeverse 成为一个成员可以相互交流的地方，而不仅仅是显示信息。在不同的页面会有一个聊天板块，供观众分享他们对猿币和猿NFT的看法，或者在商品页面下为衍生产品设计师与NFT所有者进行匹配。还将有链接到实时 AIP、活跃投票和 $APE 质押（功能上线后）。

产品细节

产品以网页形式呈现，主要分为首页、新闻、活动、ApeCoin、ApeNFT、周边几个页面。网站会以多语种形式呈现，包括但不限于英文、中文、日文、韩文等，后续看社群发展情况增加语种。

1.  首页

首页展示几个分页面的概览，包括新闻、活动、ApeCoin、ApeNFT、周边分页面。同时展示合作伙伴，以及联系我们的方式。

$APE质押功能上线后，首页会添加质押数据面板展示相关数据，如APR/APY，TVL，抵押人数等。该页面能直接链接到$APE抵押页面，方便持有者获取收益。

2.  新闻页

新闻页分为3个模块，第一个模块展示APE相关新闻。我们会从ApeCoin，yugalabs，othersidemeta等官方途径抓取最新消息，也会从知名媒体抓取APE相关新闻。

第二个模块为Ape生态文章及特邀专栏区。我们会定期邀请主流媒体或自媒体撰稿人（亚太地区），报道Ape的最近发展，也会转载合作方的Ape生态相关文章。

第三个模块是ApeCoin论坛最新提案，会囊括近期最火热的API提案以及正在进行的投票，方便ApeCoin持有人阅览并参与投票。

3.  活动页

活动页分为2个模块，线上活动和线下活动。线上活动我们会定期发起内容创作相关的市场活动，例如，推文大赛《我与Ape的故事》或Ape表情创作大赛等。

线下活动我们会收集并展示ape和相关nft持有人在亚洲的线下聚会，大型活动出席，以及NFT的展出等。

4.  ApeCoin

这部分我们会展示ApeCoin的价格走势图，与tradingview类似，同时在数据面板上展示实时数据（随时更新）和每日数据（每天更新）。

在该页面会加入留言版功能，所有持有1$APE的持有者都可以签名登陆并且在留言版发表对ApeCoin的相关看法，并加入$APE打赏功能，用户可以对其他用户的留言进行打赏并发送ApeCoin。越专业的交易员将会获得更多的曝光，因为我们认为稳定的交易策略具备不错的价值。

5.  Ape NFT

这部分会抓取并展示NFT的相关数据，包括BAYC/MAYC/BAKC/Otherdeed的地板价交易量等数据，并提供简单的数据分析对比给1$APE持有人，例如历史价格变化等。

我们还提供复杂的数据分析给付费会员，会员费为月付且只支持$APE付款。高级功能包括巨鲸动态，大户推特追踪，大额成交、地址收益追踪等功能。

6.  周边

周边页面会展示Ape周边可购买商品及社区设计商品，仅支持$APE支付。初期我们会为社区定制三款商品：T恤、手机壳、飞盘并在商城开启售卖，后续会加入社群设计的其他周边商品。

为把控商品质量，我们会定期对社区设计的周边进行展示和评选，点赞数量位于前列的商品会优先放到售卖商品列表。未来还会在该页面加入留言板功能，方便NFT持有人与设计师直接对话，撮合周边产品的设计和生产。

实施步骤

• 网站UI设计与开发

• 支付和打赏功能的智能合约开发

• Apeverse正式版上线

• 衍生产品的设计、制造和销售

• 持续监控新闻信息和实时统计，更新新的事件和活动

• 定期邀请专栏作家及开展社群活动

• 添加社区设计商品并启动商品上架投票系统

• 启动Apeverse会员系统，给付费用户提供高级数据分析功能

路线图

• 提案及投票 – 2022年10月

• 网站设计和开发 – 2022年11-12月

• 第一版网站上线 – 2023年1月

• 上线打赏功能 – 2023年2月

• 加入社区周边商品 – 2023年3-4月

• 上线网站会员体系 – 2023年5-7月

• 后续运营 – 2023年8-10月

预算

盈利方式包含周边商品销售利润，社区商品销售分成，和会员订阅费用。预计1年后达到盈亏平衡，需要前期1年的搭建和运维费用作为启动。

• UI/UX设计*2人*2月=5,000*2*3=20,000

• 网站第一版开发*3人*2月=4,000*3*2=24,000

• 网站后续开发及维护*1人*10月=5,000*1*10=50,000

• 智能合约开发*1人*1个月=7,000*1*1=7,000

• 网站内容运营及维护*1人*10月=3,000*1*10=30,000

• 特邀撰稿*每月2篇*10月=200*2*10=4,000

• 衍生产品设计和开模=10,000

• 其他（域名，服务器等）=3,000

费用总计：第一年148,000 美元。

This week’s average floor price of BAYC is 83.49 eth, 4.54% lower than last week. The minimum floor price for this week is 71 eth.

This week’s average floor price of BAYC is 16.63 eth, 6.22% lower than last week. The minimum floor price for this week is 13.86 eth.

Transactions

Whales Activities

The Biggest Deal

Bored Ape Yacht Club member 99th.eth purchased Bored Ape #6567 for 195 ETH (equal to $334,500 USD). Bored Ape #6567 is a six-trait cheetah fur primate with a caveman’s pelt and a King’s crown. "Double cheetah King is here," 99th.eth tweeted after the purchase.

TOP Holder Intro

This week we introduce jrnyclub.eth, the #2 most BAYC holding address (except for BendDao). Above is his profile with incredible holding value, profits, and returns. He has been holding most of his apes for 463 days. This address hasn’t sold apes since Oct 3, 2021.

The Rise of Apes

Yuga Labs, a Web3 marketing company, with BAYC as its brainchild, is an exclusive collection of 10,000 programmatically generated NFTs in different combinations of 170 different traits.

“BAYC” went on sale on April 23, 2021, at 0.08 Ether (ETH) each, which was worth about $190. BAYC didn't get much attention at first, until one day on May 1st, the well-known collector Pranksy paid attention to the project and announced that he had purchased more than 250 apes. From the moment he tweeted, BAYC saw a surge in sales, users, and transactions. After only 117 minutes, BAYC was sold out.

The NFT holding BAYC is also equivalent to holding the membership card of the BAYC ecosystem and obtains exclusive benefits for members. Needless to say, it's so popular that Hollywood A-listers and the best players in the NBA are spending big bucks to own BAYC NFTs.

The price of NFTs has skyrocketed as big-name celebrities like Justin Bieber, Eminem, Paris Hilton, Snoop Dogg, and Post Malone get their own Bored Ape avatars. The cheapest Bored Ape currently listed on OpenSea sells for about 145 ETH, which is close to 270W RMB.

Following the successful launch of BAYC and the sale of all 10,000 NFTs, Yuga Labs created "Mutant Ape Yacht Club" and "Bored Ape Kennel Club" and airdropped BAYC holders.

ApeCoin

As BAYC quickly gained traction and evolved into the exclusive membership ecosystem it is today, Yuga Labs turned its attention to creating a Decentralized Autonomous Organization (DAO) to serve as the backbone of the burgeoning community.

Ape Foundation, as the base layer of ApeCoin DAO, is responsible for daily management and project management within the ecosystem. The Eco-Fund pays the Ape Foundation fees as directed by the DAO and acts as the infrastructure for ApeCoin holders to participate in the governance process.

ApeCoin (APE) is an ERC-20 token used for governance and transactions within the Ape ecosystem. Holders can participate in the ApeCoin DAO, transact with other participants, and gain access to exclusive ecological services, game activities, and items.

Yuga Labs has capped the supply of ApeCoins at 1 billion, and these tokens are gradually unlocked over a 48-month window. 150 million tokens will be airdropped directly to BAYC and MAYC holders at launch, while a total of 470 million Tokens will serve as the DAO's treasury and ecosystem resources. 117.5 million pieces will be unlocked initially, and 730W pieces will be unlocked every month within four years.

Yuga Labs received a total of 150 million tokens. These tokens have a 12-month lock-up period and unlock 410W per month for three years. Of their total assets, 6% will be donated to the Jane Goodall Legacy Foundation, founded by primatologist and conservationist Jane Goodall.

Another 140 million tokens were allocated to initial contributors, and the four Yuga Labs and BAYC founders received a total of 8,000W tokens. These also have a 12-month lock-in period, which will unlock 220W per month for 36 months.

Five days after the release of Ape Coin, Yuga Labs announced that it had completed a $450 million financing at a valuation of 4 billion, which is a great benefit for ApeCoin and the industry.

BAYC’s Business Modle

Bored Apes Yacht Club (BAYC) has successfully created the most iconic and recognizable brand in the NFT community. The team achieves this by combining arts, entertainment and social capital. In addition, the team has adopted the De-Collab (Decentralized Collaboration Model) business model and has been committed to bringing utility to community members and holders.

According to Yuga Labs CEO Nicole Muniz, BAYC is an experiment built on three fundamental ideas: identity, ownership, and utility.

De-Collab vs Ce-Collab

In a centralized collaborative model (Ce-Collab), the intellectual property (IP) owner is the center, and the IP owner owns the rights and strictly controls the use of the intellectual property. This model enables intellectual property owners to better control the quality and consistency of products and to coordinate development against a larger strategic vision. However, this permission-based model limits potential derivative work of IP in terms of flexibility, speed to market, and cost.

Identity

Here we analyze identity from three perspectives—status, belonging, and culture. As the world continues to evolve into a digital space, digital identities are becoming increasingly important. It allows people to express their worldviews, beliefs and connect with communities that share the same values. Online identities provide people with a fairer footing than others. In the online world, individuals have no assigned social status, origin, age, gender, appearance, or other characteristics that do not relate to personal identity. This allows users to get rid of the "burden" and can easily build an atmosphere club full of personal ideas.

Status

NBA player LaMelo ball, NBA chairman Daryl Morey, DJ duo Bassjackers, DJ 3lau and many Chinese stars including Chen Bolin, Wu Jianhao, Shawn Yue have or have owned BAYC, BAYC is already a status. People with BAYC will definitely be called "big guys" on social media. Whether they have or have the ability to own BAYC seems to have become a standard for identifying financial resources in the industry - after all, no one will be impulsive enough to change their entire net worth. To become BAYC, the person who owns it must have other investment allocations.

Like luxury car watches, BAYC has become a status symbol.

Sense of Belonging

The rapid development of BAYC is inseparable from the role of the community. Since the BAYC project was released in April, it has rapidly grown into a huge community in a short period of time. For players who hold BAYC, it's not just a collectible, it's a club.

BYAC represents the internet culture of crypto/blockchain enthusiasts who believe in this space and see many applications of the technology in industries such as art, music, gaming and entertainment. This belief makes people willing to join a community that shares the same values ​​and beliefs.

A sense of belonging has always been an important need for human beings. BAYC members now belong to the most exclusive and valuable NFT brands and are at the forefront of innovation in the NFT field. Plus, it's a great feeling to share the same aesthetic and values ​​as so many celebrities.

The background of BAYC's story stems from the voice of many NFT collectors: investors in the digital field realize the dream of financial freedom in NFTs. BAYC completed the first sale in the form of FL, that is, the price of each ape is 0.08ETH. This provides a lower entry cost, enables all users to stand on the same starting line, and does not have to worry about investment institutions or giant whales having an absolute advantage. This fair and just approach has attracted many investors.

1. This cycle of the bull market is finished, but we will not enter a bear market.

2. The bubble will be internally digested, that is, capital resources will move closer to top projects and institutions, and wealth will shift to top-tier practitioners.

3. The promising fund classifications:

   a) big names that can partake in regulations;

   b) technical and innovative that participates in project design;

   c) past success in the secondary market;

   d) specialized in a certain sub-sector.

4. Sub-sector forecast:

   a) Only several public chains will keep their leading role, while special-purpose public chains have more rooms to grow;

   b) GameFi upstream and downstream ecosystem will be prosperous;

   c) More jobs will be created in Metaverse over GameFi;

   d) Web3 SocialFi will be derived from GameFi and Metaverse, not copying of Web3 social app;

   e) Institutions are new users for DeFi projects, and compliance will be a competitive advantage.

Financial Cycle

Since 2020, it shows a high correlation between Bitcoin and US stock market. The trend of the US stock market is one of the most vital effects on the price of Bitcoin. There’s a saying in the industry: if you made a lot of money in the past year, it could be a misunderstanding by attributing to your success. It might be just you are on the trend.

I agree with this. It’s important to realize the cycle, and don’t do things against it.

There is a strong expectation of tapering next year since the strong recovery of the US economy and low unemployment rate as Powell stated recently. It’s time to pay back for QE of the past 2 years. The fundamentals of BTC, after futures ETF approval in October, is lack of bullish elements in the near future. It was said by the SEC that Bitcoin spot ETF will be considered in 6 months. Therefore, I see the market for next year be relatively moderate, especially in the first half of the year.

I take now as the end of the current cycle, not only because of changes in the micro economy but also the full-scale crypto bull market has come to an end with a big bubble. Clues are as follows:

1. PFP-like NFT stands for the profitability of the whole industry. Even though it started to calm down in the past 2 months, these new luxury goods tell that people in the industry are too rich.

2. GameFi was much hyped in November. It reminds me of the end of DeFi summer in August/September 2020. When the price is going up too fast while the fundamental is not strong enough, a crash is just a matter of time.

3. There are stages of a full-cycled bull market. The first level, mainstream coins rise; the second level, altcoins boom, and profits are taken; the third level, when it is hard to be profitable on the secondary market, capital moves to primary market (private sale) for pursuing alternative profits.

With the fiercer competition among the primary market, funds start to provide “incubation services” such as CEX listing, community management, and other non-necessary supportive services. Funds are trying to distinguish themselves from others to acquire allocations. We saw this in 2018 when all funds started to provide PR/marketing services.

If we look at the market before the slump of May 19, it followed this trend. Everyone in the market was looking for private allocations. It became even worse in recent weeks. We've seen this happen in 2018, where BTC started to drop, the primary market was still hot, until in late 2018 BTC crashed to the bottom of $3000ish then projects started to shut down and funds lose their money.

Is The Bear Market Coming?

This was the question asked in June, and maybe this time again. My one-word answer is -- No. In the past 2 years, major institutions started to put BTC in their portfolios and compliances are on the roadmap. The whole industry’s fundamental has changed. Bitcoin becomes one of the mainstream assets. Huge buy orders appear whenever a crash happens. It is very hard to go into a bear market like in 2019.

However, we are still in a big bubble. If we are not entering a bear market, how to eliminate the bubble?

There are 2 ways to eliminate bubbles. One path is crash, such as what happened in 2018-2019. Another one I name it internal digestion. When a bubble is not huge enough to break, it can be slowly decreased by itself.

Let’s see how exactly the bubble was created. In the past year, the player in the industry accumulated much wealth, especially paper wealth. Let’s define paper wealth here. One type of paper wealth is locked tokens. You cannot sell those at this moment, so they are on paper yet. This one is easy to understand. Another type is low-liquidity assets, such as some NFTs. When you want to sell them, you might not be able to do that in a very short period, and it might strike the market price if you sell all you have.

When we convert paper wealth to real wealth, there will be an impact on the market. The level of this impact becomes the size of the bubble. In the circumstance of enough in-flow capital, it’s easy to convert paper wealth to real wealth, such as the end of 2020 or early 2021. However, let’s assume the market starts to sell off their paper wealth now, what will happen?

As said, traditional finance is adopting Bitcoin, so the buying power of Bitcoin is huge. But altcoins have a different story. Even though old money seems to start to pay attention to alts, they are much slower adopting than the hype of the market. Plus the restrictions on regulation, in-flows for alts are much less than what we need.

Following the logic above, if we don't go towards a bear market, and there is not enough capital to take over paper wealth sell-off, where the market will go? We don’t have much choice now. Internal digestion seems to be the only way.

Internal digestion, or wealth transferring inside of the industry, will be the keynote of 2022.

Let's explain internal digestion in an example. A crypto fund invested in 100 projects. 20 of them are profitable whereas 80 of them are not. Or, 100 funds on the market, 20 of them are profitable whereas 80 of them are not. In this way, bubbles are digested within its players, transferring from one group to another. The winner will be the top-tier players in the industry. Gaps between different tiers will be much huger than what we see today.

The Outstanding Funds

Resources will approach the best players. For funds, there are several types of potential winners:

A) big names, such as a16z, who is close to regulators and has an influence on regulations.

B) technical and innovative, such as Paradigm and the new star Delphi Digital, which takes deep dives into the design of projects.

I believe there is no disagreement about these two categories. But I mainly want to introduce another 2 types of funds with special advantages.

C) funds with a secondary market basis. Since the allocations for private sales are often limited, and we believe that winners will be the top few projects, funds may need to buy from the secondary market instead of selling at launch if they are optimistic enough about a project. Funds with strong secondary market experience have an inherent competence, such as Alameda Research.

D) funds focus on a specific sector, for instance, YGG. Yes, you heard that right. I said YGG is a fund. We know that YGG has invested in many games in addition to its guild business. In the GameFi sector, YGG has unique advantages that can be helpful for projects on user acquisition, marketing, and ecosystem development. With the increased competition among funds, focusing on one track can easier seize the opportunity in that sector.

Sub-sector Forecast

Public chains are the biggest winners in this cycle. Looking at the top market cap projects, the list is full of public chains. Many people say multi-chains co-exist will be the keynote of public chains' future. I cannot fully agree. As stated, there are always cycles. The public chain sector is not an exception. Let’s ask ourselves, do we need that many Ethereum forks? Do you really want to bridge your assets to 10 chains??? Same logic, not everyone will become a winner. Only the top ones will gather the most users.

On contrary to the general-purpose public chain, specific-used chains have more rooms to grow. Such as ImmutableX/Flow/Ronin/Efinity (just examples, not mean all of them will be winners), they may not grow as big as general-purpose chains but it’s a less crowded sector that has not finished value discovery yet.

GameFi is in its early stage, like DeFi in 2018-2019, which has a huge potential. Unlike the development environment of DeFi, traditional gaming players are running into this space. It may harvest sooner than we thought. We will see more projects upstream and downstream of the games, such as guilds, tools, dev platforms, and more.

Metaverse is a border sector. This year we saw job opportunities in GameFi. We will see more of them happen in metaverse as it has stronger freedom and connections to the real world. For example, I see metaverse architect as a future career. When projects are selling lands, they will need buildings as content in their universe. Such work needs a special technique that is similar but not exactly the same to real-world architects.

SocialFi attracted much attention, but unfortunately, has not made enough breakthroughs. Web3 version of social should not be the copy of the on-chain version of web2 social. It has to be crypto native. Think about why we want to socialize. Will you use a new platform just because it is decentralized, or even semi-decentralized? The key element is connection. GameFi is naturedly connecting players. You may know that Discord was a gaming company in the beginning. From this logic, the next SocialFi will be derived from GameFi, or Metaverse.

Last but not least, DeFi. The previous pioneer seems not in the spotlight for a while. As DeFi business logic being more mature, products are more professional and complicated. High returns no longer exist. It marks that DeFi has passed the starting stage and is entering into a relatively stable period. Degens may not be the core users anymore. To bring more assets into DeFi, institutions should be the next major users and thus compliance is a vital part of the further development of DeFi.

Last

I haven’t covered all sectors here. Details will be discussed in future series. I’d like to end this chapter by a saying -- The future is already here. It's just not evenly distributed yet. Let’s embrace the industry in 2022, and find the next pleasance.

In the past 2 years, many people made money by investing in crypto. Some of them made tons of dollars and it's common that when you see other people are making money while you are not, and you become anxious. We all have that time. I was in that mode for a period of time.

However, this is totally unnecessary. Let's take a look at a story. There are 1024 people trading BTC in a room. They can only choose to buy or sell each day, and the trading will last for 10 days. If they try their best to choose different directions (buy or sell) in 10 days, then at least 1 of them traded the right direction for a continuous 10 days. If you just look at the result: someone predicts the trend of BTC every day of the past 10 days. It sounds like a god, right? But the possibility is 1/1024. If 100 million people are trading BTC, 100k of them were on the right directon for 10 days. That’s incredibly high. Even though we extend the time to 20 days, there are still 100 people doing perfectly. And what we see on the market may be some of those.

Why I’m taking this as an example? Investment is full of randomness. Sometimes when you see people make money, it might be just luck. And we are jealous of other people’s luck and become anxious. Sounds ridiculous?

Then it comes to my point. When making investments, don't look too much at the result, but focus on the reason: why they make money, or why this project let them make money. I call this investment logic. If the logic is not strong, the success won't be able to duplicate. If we have an integrated logic, returns are just a matter of time.

In this series, I will focus on elaborating investment logic. It may include general trends, sectors, and specific projects. The next article will start with an overview. See you soon.