Scope Of Article

1. Introduction

2. The concept of roots

3. Development on Lens

4. Analytics

5. Investors

6. Projects on Lens

7. Conclusion

Introduction

Lens Protocol is a Web3 social graph on the Polygon Proof-of-Stake blockchain. It is designed to allow creators to own the connections between themselves and their community, forming a fully-component social graph owned by users. The protocol is built from the ground up with modularity in mind, allowing new features and fixes to be added while ensuring unchanged user content and social relationships.

Lens Protocol seeks to solve major problems in existing social networks. Namely, all Web2 networks read from their unique centralized database. There is no portability. Your profile, friends and content are tied to a specific network and belong to the network operator. This forces each network to compete for your attention in a zero-sum game.

The Lens protocol fixes this by being a user-owned open social graph that any application can connect to. Because users own their data, they can transfer it to any application built around the Lens protocol. Creators, as the true owners of their content, no longer have to worry about losing their content, audience and livelihood to the vagaries of algorithms and the policies of a separate platform. In addition, every app that uses the Lens protocol benefits the entire ecosystem, turning a zero-sum game into a collaborative game. Developers can create meaningful social interactions without resorting to feedback mechanisms to capture the user's attention.

The concept of roots

The main object of the Lens Protocol is the user profile, which is created as an NFT with a set of properties. The owner of such an NFT can manage the profile.

Profile owners can:

• Make profile postings.

• Comment on other publications.

• Mirror - The equivalent of a retweet.

• Set profile subscription terms - other users can subscribe to your profile with no conditions, or give you a designated fee for subscribing.

• Set profile picture.

• Set profile "manager" - set an address (wallet) that can do things with the profile.

How does it work?

The updatable contract is the primary entry point for most interactions in the protocol. Almost all interactions begin as an ERC721 contract for NFT, which are issued when the profile is created.

The first time a profile is subscribed, an ERC721 NFT contract unique to the profile is deployed, it is an ERC721 NFT contract, and it represents the subscription position.

The first time you save a publication (collect), it expands the contract unique to the publication.

Creating a profile you form the NFT of the profile, subscribing to someone's profile you form the NFT that will be saved in your wallet and will fix the subscription to the profile, saving someone's publication you form the NFT with that publication.

Development on Lens

Lens has its own SDK and API for developers created in JavaScript and TypeScript. There are detailed instructions in the official documentation of the project, with which you can create your own web3 application using Lens.

Analytics

Let's move on to the most interesting part of this article - the analytics of interest in the project. We will break down the charts and the people following the project. Let's start with the project's Twitter.

Twitter

The project's Twitter was created a year ago and at the time of writing has 264,000 followers. Among them are noticed NFT degens (6529 and DeeZe), projects (Bankless and Polygon), employees of foundations and foundations (Fred Ehrsam, a16z, Paradigm) and a huge number of other influential people. There are 2,000 to 3,000 people who subscribe to their tweets daily.

Profile activity and why a profile costs $200.

If we analyze the activity of Lens profiles (Posts, Comments, Mirrors) over the last 5 months, we see that it has almost quadrupled since September. In January 2023, that number reached a crazy number - 474,575 interactions per month.

Based on the chart of secondary sales on OpenSea, we can see that the increase in the price of profiles began as well from November 2022. There are two answers to the question why it happened. The first one is analytical. Since November, there are far fewer opportunities to minify a profile, with extremely limited promotions, where 50-100 profiles are allocated per user. The second is potential. There is a possibility that active profiles will receive a valuable retrodrop of project tokens. Already to date there have been several third-party NFT giveaways for those who have high activity in Lens.

Investors

There is no open information about investments in the project, but the Internet has information that the project is supported by FTX, Sonar, and most likely Polygon.

Much more interesting situation with Aave, this project, the team of which is currently working on Lens Protocol. They have published investments, among them are Blockchain Capital, Blockchain.com Ventures, Three Arrows Capital, Pantera Capital, and even Alameda Research.

Projects on Lens

RE:MEME - On-chain meme generator, built on top of Lens Protocol.

Buttrfly - You own your data. The social media you deserve.

DumplingTV - Steaming and streaming.

Lenster - Lenster is a composable, decentralized, and permissionless social media web app built with Lens Protocol.

Lenstube - Lenstube is a decentralized video-sharing social media platform built with Lens protocol.

Orb - Decentralized professional social media app with an end-to-end on-chain credibility system.

Phaver - **Help us curate interesting stuff online and offline and get rewarded.

Lensta - **Feed of the most recent images posted on Lens Protocol.

Conclusion

Lens Protocol is actively gaining popularity, it can be seen in its social networks and charts, the project curbs the excitement by not allowing everyone to mint profiles. Lens is still in beta and is being finalized, and applications built on it still have bugs and instability in operation.

In addition, the protocol is designed with the concept of modularity at its core, which allows infinite expansion of the number of use cases. This, from the user's point of view, means a new paradigm of ownership and customization, which is not possible in Web2.

Thank you for reading to the end. I hope this article has helped you find something new for yourself. No action from this article is a financial recommendation.

If you found it useful, subscribe to my Twitter and feel free to share it with others. If you have any suggestions for edits, whether it's something I missed or said wrong, feel free to write in the comments.

I asked each admin three questions:

1. What will 2023 be like for cryptocurrency in their opinion.

2. Top 3 tokens in their opinion.

3. Why these particular tokens?

Scope Of Article

1. Kevin Susanto

2. Takoa

3. Philakone

4. openthefridge

5. mags.eth

6. Kosher Plug

7. Herro

8. Daniel100.eth

9. 33

10. EVXN

11. Portfolio

12. Conclusion

Experiment participants

Kevin Susanto

1) What will 2023 be like in cryptocurrency in your opinion?

- Pretty much still bearish... Floating between 15k -18k BTC...

2) Tell me the top 3 coins in your opinion?

- BTC, ETH, BNB

3) Why?

- BTC - gold of Crypto. ETH - the software of Crypto. BNB - the exchange token of world leading exchange.

Takoa

1) What will 2023 be like in cryptocurrency in your opinion?

- I think 2023 will be a year for rebuilding the trust that was lost with investors and people who have yet to participate in the crypto space. Expect to see charts bottoming out an consolidating for majority of next year.

2) Tell me the top 3 coins in your opinion?

- BTC, ETH, MATIC

3) Why?

- BTC - Gold standard of crypto. ETH - Smart contracts, major adoption, (DEFI, NFTs, more). MATIC - Faster & cheaper transactions, Layer 2.

Philakone

1) What will 2023 be like in cryptocurrency in your opinion?

- Slow accumulation period. Always 400+ days after bear market cycle ends till we see a rally.

2) Tell me the top 3 coins in your opinion?

- BTC, ETH, MATIC

3) Why?

- BTC is and will always be king for now, same with ETH. Matic is fast and cheap, gaining ground.

openthefridge

1) What will 2023 be like in cryptocurrency in your opinion?

- 2023 will probably face a bear based on macro but it’s just the tail end of the cycle.

2) Tell me the top 3 coins in your opinion?

- I’m not really deep into Tokens but I can say I’m bullish on BTC, ETH & most probably Matic.

3) Why?

- Because it’s the foundation behind the tokens and performance imo.

mags.eth

1) What will 2023 be like in cryptocurrency in your opinion?

- Volatile.

2) Tell me the top 3 coins in your opinion?

- BTC, ETH, MATIC

3) Why?

- My definition of "top coins" is based on risk-adjusted return, rather than absolute return - and in volatile times flight to safety (that BTC and ETH represent) is the best bet. As for MATIC, I'm bullish because it has become a clear leader when comes to being partner-of-choice for web2 brands building in the web3 world.

Kosher Plug

1) What will 2023 be like in cryptocurrency in your opinion?

- 2023 I believe will be the start to recovery in crypto as long as no major black swan events.

2) Tell me the top 3 coins in your opinion?

- ETH, Polygon, Bitcoin

3) Why?

ETH - insane amount of utility, Polygon - so many platforms are building on top of their platform since ease of convince, Bitcoin - If all goes to hell bitcoin seems to be the one most people accumulate over time. I think of bitcoin as the gold of crypto.

There are way better options in term of potential growth, but as with all ALTs it comes with higher risk.

Herro

1) What will 2023 be like in cryptocurrency in your opinion?

- Up Q1, downsideways until halving, up a lil early end of 2023, then really up fall 2024.

2) Tell me the top 3 coins in your opinion?

- Biased but if I were new, Ethereum, AI tokens, Ampleforth ecosystem (AMPL/FORTH/SPOT), Synapse (Bridge).

3) Why?

- I drew some triangles, looked good UwU.

Daniel100.eth

1) What will 2023 be like in cryptocurrency in your opinion?

- 2023 will most likely be a sideways year with a few mini bull runs throughout imo. I think there’s room to go lower but def a lot more room to go higher. Macro makes a huge difference especially since crypto really follows the Nasdaq now.

2) Tell me the top 3 coins in your opinion?

- I think ETH and XTZ will be really interesting to watch this year especially since both chains are used largely for NFTs and art. $APE is one that’s still down quite a bit from ATH and depending on Yuga it could probably pump more.

3) Why?

- ETH because I am an eth maxi and think it has the most use cases and high usage. Tezos because Fxhash and Objkt have been thriving, Tezos is really an art chain at this point and has a huge presence in NFTs and art. And Ape because of Yuga + Staking!

33

1) What will 2023 be like in cryptocurrency in your opinion?

- I have no idea about 2023. Generally I feel the following will have success long term.. Bitcoin, ETH, Monero.

2) Tell me the top 3 coins in your opinion?

- Bitcoin, ETH, Monero.

3) Why?

- Bitcoin - store of value, Ethereum - programmable money, Monero - as people become privacy aware.

EVXN

1) What will 2023 be like in cryptocurrency in your opinion?

- 2023 will be the year when the true builder build and great quality projects come to life. the "casuals" or "normies" have essentially left, which gives a lot of room for patience to be in the space. so the builders can have time to build without being harassed on a daily basis.

2) Tell me the top 3 coins in your opinion?

- BTC, ETH, SOL

3) Why?

- Can't really go wrong with these coins. Each has their own communities and use cases and should have the ability to survive market cycles.

Portfolio Creation

A total of 10 tokens were mentioned. Among them:

• ETH - 10 mentions

• BTC - 8 mentions

• Matic - 5 mentions

• BNB, AMPL, SYN, XTZ, APE, XMR, SOL - 1 mentions

I put together a test portfolio on the DropsTab platform and the initial amount is $10,000. The experiment will last exactly one year and after some time we will come back to this portfolio and find out which coins performed better or worse. The link to the portfolio - https://dropstab.com/p/2023-by-influencers-yki155m4jx.

Thank you for reading to the end. I hope this article has helped you find something new for yourself. No action from this article is a financial recommendation.

If you found it useful, subscribe to my Twitter and feel free to share it with others. If you have any suggestions for edits, whether it's something I missed or said wrong, feel free to write in the comments.

Please read

All information in this article is current at the time of publication. The text contains a huge number of links to various sources, items on marketplaces, wallets, etc. If you see underlined text, feel free to click on it, for example here.

Scope Of Article

1. History

2. Team

3. The secret of success

4. Conclusion

History

11/2021

The first tweet from Azuki appeared on November 15. It was a 24-second video that showed several NFTs.

https://twitter.com/AzukiOfficial/status/1460337104391528449?s=20&t=TDw8h1qE9rU3QfImg8kXPg

12/2021

In the first month of its existence Azuki received support from famous and influential people. In December, the collection shows cinematic videos.

https://twitter.com/AzukiOfficial/status/1468641733210566658?s=20&t=TDw8h1qE9rU3QfImg8kXPg

https://twitter.com/AzukiOfficial/status/1468729793801691137?s=20&t=TDw8h1qE9rU3QfImg8kXPg

01/2022

January was very productive for Azuki. It was the peak of the collection's popularity, everyone wanted to get a WhiteList in this project and get their NFT. At the beginning of the month there was information about the plans and values of the collection.

🌄 Vision & Values

Vision: To create the largest decentralized brand for the metaverse that is built and owned by the community.

Values: 1/ Community first 2/ Dope sh*t only 3/ Trust the process

👥 COMMUNITY

Full-time moderationMods help protect and grow our community, the most valuable part of Azuki. We've recently brought on a group of paid full-time and part-time mods. In an effort to professionalize community management in the NFT space, Azuki mods have daily calls within the Community and Product teams, work set hours, take regular breaks, and spend time off-screen.

Azuki GrantsINCalling all builders, artists, and creatives. The Garden is full of talented human beans that want to use their skills and passion for Azuki to create additive things for the community. Azuki will empower and provide grants to excellent members with great ideas through a grants program. We are working through the legal framework and application process.

Community SpacesINFrom casual hangouts to heartfelt stories, we have seen community-run spaces sprout all over Twitter. These forums are important places to grow the connective tissue of our community. See you at the next Red Bean Soup, or any of the other great spaces that are hosted by Azuki holders.

🌐 Metaverse

Azuki 3D: For Azuki, 3D means much more than simply making a 2D avatar 3D. We aim to create an immersive 3D experience when the time is right.

Digital Drip: If you're on #TeamAzuki, you'll be dripped out in the metaverse from head to toe.

🧥 Physical World

Streetwear: Expect exclusive drops in perpetuity

Physical collectibles: Figurines, toys, skateboards

IRL events: Meet-ups, exhibits, music festivals, & more

🌉 The Bridge Between

The bridge between the physical and digital world presents a playground to create a new type of media. Here we will experiment with meta-games, interactive experiences, and unique ways to grow an IP.

🌱 Seedlings

Ideas we're considering:

Partnerships: Take existing web2 IP which we know and love and revive them in web3, Azuki style.

$BEAN: A native currency to be used in the Azuki-verse.

DAO: Experimentation with governance structures to create an everlasting brand.

📝 Your Ideas

"Human history is, in essence, a history of ideas." - H.G. Wells

What ideas do you have for Azuki? Let's write history together.

The next big news this month was the mint date of the collection.

And perhaps most important is the announcement of the new NFT ERC721A standard. Azuki has developed a new algorithm that, for the first time in the NFT space, allows creating multiple NFTs at almost the same cost as creating a single NFT.

Ethereum prices have been high for months, prompting development teams to adapt. When multiple tokens are minted, the required cost of gas is proportional to the number of tokens being minted. ERC721A has three key optimizations that significantly reduce the need for additional gas.

On January 12, Azuki was minted and all NFTs with a starting price of 1 ETH were sold in less than 30 minutes. The minimum price on the secondary market immediately began to rise and Azuki took the first place in terms of volume on OpenSea.

https://twitter.com/AzukiOfficial/status/1481326232427909120?s=20

https://twitter.com/AzukiOfficial/status/1483507826718691328?s=20

02/2022

February for Azuki was a month of record sales and new influential people among the holders of the collection. At the beginning of the month NFT number #4588 was bought for 90 ETH ($264,254).

https://opensea.io/assets/ethereum/0xed5af388653567af2f388e6224dc7c4b3241c544/4588

A week later the record was updated and NFT number #4841 was bought for 150 ETH ($400,080).

https://opensea.io/assets/ethereum/0xed5af388653567af2f388e6224dc7c4b3241c544/4841

On February 23 Azuki will be announcing a new collection. It will be a token in the amount of 20,000 copies. Ownership of the token will mean ownership of the NFT part number #40. This is the main character of the Azuki universe, Bobu Farmer. The price for one token is 0.01 ETH.

https://twitter.com/AzukiOfficial/status/1496585348536692739?s=20

https://opensea.io/assets/ethereum/0xed5af388653567af2f388e6224dc7c4b3241c544/40

03/2022

In early March, Bobu tokens were minted and peaked at 0.37 ETH ($1250).

https://twitter.com/AzukiOfficial/status/1500558814277476357?s=20

The Azuki team has been busy all of March with a holding event for the collection in Los Angeles and so not a lot of announcements came out, but it was announced at the event that there was an airdrop waiting for the holders.

https://twitter.com/AzukiOfficial/status/1508514859415089153?s=20

04/2022

After the success of two collections, the team decided to launch a third and possibly final collection called "BEANZ".

BEANZ - This is a collection that was a very strong splash of excitement. Each holder of the main collection received two new NFTs of the second collection on March 31. At the time of this article's release, the maximum price was 5.1 ETH, which is about $14,000.

https://twitter.com/AzukiOfficial/status/1510366463521030147?s=20

The team never ceases to amaze and sends 2,000 Bobu tokens ($1,000,000) to the International Space Station (ISS) for 31 days. During this time, Bobu will explore his interest in intergalactic sake.

https://twitter.com/AzukiOfficial/status/1515430686496202756?s=20

That same month also sees the announcement of Azuki's merch collection.

https://twitter.com/AzukiOfficial/status/1518288152397443074?s=20

05/2022

On the night of May 9-10, Azuki, known as ZAGABOND.ETH, posted an article on his Twitter page, in which he told us about his past collections. The post immediately went viral on Twitter and all social networks, a lot of holders doubted their purchases and started selling their NFTs.

Before Azuki, ZAGABOND worked on CryptoPhunks, Tendies and CryptoZunks. All three of these projects were launched within eight months. Yep, and all of them are scandalously famous, as evidenced by the tweets of the projects' participants.

The community was very indignant at what they read, so you could see a sharp decline in flor on Azuki. At the moment, the price is gradually returning to previous positions.

Amid this revelation, the minimum price was dropping to 7 ETH, but it was quickly bought back. As a result, the collection was able to recover almost completely due to its strong community.

https://twitter.com/ZAGABOND/status/1523775812893249537?s=20&t=BimAbSkcjAUa5gcXN9DqFQ

The same month Azuki creates quality merch of their collection, a $2,000 double-sided jacket.

https://twitter.com/AzukiOfficial/status/1527787187353202688?s=20&t=zRTVWlB5WJrKqTSyjhAp0A

06/2022

Azuki held another party in NY. The location was decorated in Japanese style. Anyone could get in, even those who didn't have an NFT.

https://twitter.com/AzukiOfficial/status/1541929986327777281?s=20&t=zRTVWlB5WJrKqTSyjhAp0A

https://twitter.com/AzukiOfficial/status/1541930020544954368?s=20&t=zRTVWlB5WJrKqTSyjhAp0A

09/2022

Azuki has created a limited edition of nine gold skateboards: custom-made, precision-milled and fully plated in 24-karat gold. Each skateboard is fully functional and features an exquisitely detailed gold dragon. It also weighs 45 pounds. Since September, Azuki began using PBT technology, a physical cryptographic chip that independently generates a pair of asymmetric keys, in their physical items.

https://twitter.com/AzukiOfficial/status/1582057971739025420?s=20&t=zRTVWlB5WJrKqTSyjhAp0A

The skateboard auction ran out and all items sold for between 300 and 200 ETH.

https://twitter.com/AzukiOfficial/status/1586123001694543872?s=20&t=zRTVWlB5WJrKqTSyjhAp0A

11/2022

Azuki and Ambush collaborated in November. The Azuki x AMBUSH set includes:

• Black hoodie (with PBT support).

• Cloud hoodie (with PBT support)

• Pendant with silver dragon

• Pendant with gold dragon

  https://twitter.com/AzukiOfficial/status/1589618859127894016?s=20&t=zRTVWlB5WJrKqTSyjhAp0A

  Team

  Azuki was created by a group of artists and developers from Chiru Labs. According to the official website, they have experience working for large tech companies such as Facebook and Google, as well as experience in games. The group consists of pseudonymous members 2pm.flow, location tba, HoshiBoy, and is headed by ex-big tech entrepreneur Zagabond.

The secret of success

1. The concept

Focusing on the Asian market Azuki made an emphasis on anime themes. It occupied an important niche in the field of NFT - anime - and became the standard for hundreds of projects after it. The avatars are aesthetically pleasing and, according to Zagabond, simply "resonate" with viewers, especially in Asia, where anime is much more popular.

https://twitter.com/AzukiOfficial/status/1571898908913324032?s=20&t=eGddGMkRW_VBb7-Fx0Bm2A

2. Technology

Despite Zagabond's unfortunate past path, the team created the new NFT ERC721A standard. This technology is actively used by new collections on the Ethereum blockchain and is updated by the team, the standard has over two thousand stars on Github. Azuki solved one of the most important blockchain problems and saved people a huge amount of ETH.

3. Interaction with the community

Like every successful NFT collection, Azuki pays attention to the community. One of the surprises for holders was the Beanz Collection Air Drop, the new collection really had value and demand. Another important factor is the community meetings, the team takes care of the events and arranges them at a very high level. And of course the merch, every owner can now wear their favorite collection on their clothes.

Conclusion

Azuki may not have originally been intended to be a collection that would receive the Blue Chip title, but past experience has given the creator insight into the structure of creating a successful NFT collection.

Azuki today is a fledgling ecosystem that will show its development in the future, the collection is less than a year old. So we will hope and believe that the creators will still be able to surprise the community and show a cool result.

Thank you for reading to the end. I hope this article has given you some new insights into this beautiful project.

If you found it useful, subscribe to my Twitter and feel free to share it with others. If you have any suggestions for edits, whether it's something I missed or said wrong, feel free to write in the comments.

Please read

All information in this article is current at the time of publication. The text contains a huge number of links to various sources, items on marketplaces, wallets, etc. If you see underlined text, feel free to click on it, for example here.

Scope Of Article

1. History

2. Team

3. The secret of success

4. Conclusion

History

06/2017

The first mention of punks was on June 9, 2017. The project was created by Lavra Labs. Studio founders Matt Hall and John Watkinson created a character generator and experimented with it. They were thrilled with the fun little pop art style portraits they were able to make. At first Hall and Watkinson thought their idea had the makings of a mobile app or game, but then they decided to create a collection of 10,000 NFT on the Ethereum blockchain.

https://twitter.com/cryptopunksnfts/status/873173289455288320?s=20&t=naFzVoz1Wa1vuJB_6Wkg7g

On June 16, the first sale of punk on the secondary market happened. CryptoPunk #6491 was sold for $38.

https://opensea.io/assets/ethereum/0xb47e3cd837ddf8e4c57f05d70ab865de6e193bbb/6491

When volumes began to grow along with the popularity of punks, a bug was found in the contract. The user could buy a punk on the secondary market without having money to pay, thereby taking NFT out of the seller's wallet, but getting no money. A few days later, the bug was fixed and a new contract was rolled out, punks were returned to the former owners.

https://twitter.com/cryptopunksnfts/status/878365709297999872?s=20&t=naFzVoz1Wa1vuJB_6Wkg7g

On June 30, CryptoPunk #1374 was sold for 1.89 ETH ($563). It was a new record in price at that time.

https://opensea.io/assets/ethereum/0xb47e3cd837ddf8e4c57f05d70ab865de6e193bbb/1374

A few hours later there was a new record, Punk #1886 was sold for 2.29 ETH ($650).

https://opensea.io/assets/ethereum/0xb47e3cd837ddf8e4c57f05d70ab865de6e193bbb/1886

07/2017

Throughout July, sales were up, with an average price of $100 for a punk, but there were also many big sales of about $2,000.

08/2017

In addition to the daily sales growth, Lavra Labs is announcing merch for CryptoPunks owners.

https://twitter.com/cryptopunksnfts/status/893492756160577538?s=20

09/2017 - 04/2020

There have been no major announcements or updates from the team for almost 3 years, and the price for the punks has been kept around $200. All the value of the collection was held on the faith of the community, probably the team did not fully realize the seriousness of the collection and continued to develop their mobile games.

05/2020

May 2020 sets a new record for punk sales. Punk #8348 was sold for 85 ETH ($18,102). It is the only punk in the collection with 7 attributes.

https://twitter.com/cryptopunksbot/status/1262986409364852736

Four days later the record was updated and Punk #6487 was sold for 100 ETH ($20,857).

https://twitter.com/cryptopunksbot/status/1264423942732886016?s=20&t=CiIWj39iCF-Uje-ekgsgyA

06/2020 - 01/2021

Prices continued to rise, there was again no big news for half a year.

02/2021

In February 2021, the floor on punks started at 10 ETH. The collection was in second place by volume, behind only the NBA Top Shot.

https://twitter.com/cryptopunksnfts/status/1362154675827597313?s=20&t=__2H0clxZjqVp7kwl-sWWw

https://twitter.com/cryptopunksnfts/status/1362462977354584067?s=20&t=__2H0clxZjqVp7kwl-sWWw

03/2021

In March a new record was set, Punk #3393 sold for 500 ETH ($954,650).

https://twitter.com/cryptopunksbot/status/1370816207704760322?s=20&t=ZERnO6OtdduxS6LT6t9k8Q

05/2021

On May 12, the Christie's venue held an auction for nine punks from Lavra Labs' personal collection. The nine punks sold for $16,962,500.

https://twitter.com/ChristiesInc/status/1392282036417728519?s=20&t=hB59LeIYFiarbwF4UnjEVg

10/2021

At the end of October there was a transaction to buy Punk #9998 for 124,457 ETH ($532,414,877). This is no mistake, one of the users created a Flash Loan transaction and set a record price for Punk.

https://opensea.io/assets/ethereum/0xb47e3cd837ddf8e4c57f05d70ab865de6e193bbb/9998

03/2022

After a long lull in the CryptoPunks collection an important event happens. Yuga Labs is acquiring the intellectual property of CryptoPunks and will transfer intellectual property rights to individual token holders.

https://twitter.com/yugalabs/status/1502420714527334406?s=20&t=cUixMf5UlZ59hiUMq6JhBA

06/2022

Since the deal, Yuga has been showing its marketing skills and CryptoPunks appearing on city posters.

https://twitter.com/cryptopunksnfts/status/1538895716369801216?s=20&t=__2H0clxZjqVp7kwl-sWWw

07/2022

At the end of July, jewelry brand Tiffany is announcing exclusive pendants for punk holders. A total of 250 NFTs worth 30 ETH ($50,000) will be produced.

https://twitter.com/TiffanyAndCo/status/1553811244536270852

https://opensea.io/assets/ethereum/0xe8f88d16f24255fcfab25959705d724406d67d9d/250

10/2022

As a tribute to the community, Yuga Labs began rebuilding the cryptopunks.app website, the company fixed all the vulnerabilities and improved the interface. Initially, before OpenSea, all punk purchases and sales took place on this site.

https://twitter.com/cryptopunksnfts/status/1579864409916465154?s=20&t=__2H0clxZjqVp7kwl-sWWw

Team

The project was started by a team of two Canadian software developers, Matt Hall and John Watkinson, who call themselves "creative technologists." And many of the attributes they mixed with CryptoPunks can be found throughout the NFT scene.

The secret of success

1. Article from Mashable

CryptoPunks took off after an article on Mashable. It said that CryptoPunks could "change the idea of digital art". The authors also honestly wrote that their NFTs "don't do anything" and can only be bragged about on their social media pages. Despite this, within hours of the article's release, all of the crypto-punks were sold out. Hall and Watkinson kept 1,000 NFTs in case they "became something special."

https://twitter.com/mashable/status/875749080596611073?s=20&t=mQKKoR3umC325Pf-7LBRMw

2. The bull market

In 2017, bitcoin rose almost 20 times in a short time, reaching a historic high of $19,783. This figure "held" until the end of 2020, when the bitcoin rate rose to $19,808. In addition, the Ethereum cryptocurrency, which supports smart contracts or "smart contracts," was created. CryptoPunks began to grow in popularity in mid-2017, at which time there were already many other NFT collections. Among them is NBA Top Shot.

3. Luxury

As soon as NFT CryptoPunks moved into the "expensive" category, rich buyers became interested in them. A cryptopunk on a social network avatar became an indicator of social status.

https://twitter.com/steveaoki/status/1456734058130460675?s=20&t=O0Abryn_VHMZtsWAC_T4Hw

https://twitter.com/Banks/status/1413555460775448577?s=20&t=O0Abryn_VHMZtsWAC_T4Hw

https://twitter.com/LoganPaul/status/1422659980252094467?s=20&t=O0Abryn_VHMZtsWAC_T4Hw

Conclusion

CryptoPunks started as an experiment and were given away for free, and in 2021 they became valuable collectibles. Blockchain helped secure ownership and NFT made each CryptoPunks unique.

Cryptopunks are no longer just 10,000 24×24 pixel pictures. They are unique pieces of digital art that give their owners the opportunity to demonstrate their social status and influence the art world.

Thank you for reading to the end. I hope this article has given you some new insights into this beautiful project.

If you found it useful, subscribe to my Twitter and feel free to share it with others. If you have any suggestions for edits, whether it's something I missed or said wrong, feel free to write in the comments.

Please read

All information in this article is current at the time of publication. The text contains a huge number of links to various sources, items on marketplaces, wallets, etc. If you see underlined text, feel free to click on it, for example here.

Scope Of Article

1. History

2. Team

3. The secret of success.

History

04/2021

The story begins in April 2021. At that time, the bull cycle was in full swing. And just at that time, the Bored Ape Yacht Club appeared. Behind the project was a team consisting of the following funny nicknames: Gargamel, Gordon Goner, Emperor Tomato Ketchup, and No Sass.

On April 17, the first announcement from BAYK comes out.

https://twitter.com/BoredApeYC/status/1383466067419299840?s=20&t=Uobzl3jMNGv4P_lQNnNNNQ

On April 23rd at 23:13 UTC, the smart contract minted the first 30 apes. Over the next 7 days, most of these monkeys were distributed to the founders and active members of web3. Many of whom still have their monkeys and have become community leaders. Here's what BAYK #0 looks like, this NFT is now in the wallet of one of the creators of Yuga Labs.

https://opensea.io/assets/ethereum/0xbc4ca0eda7647a8ab7c2061c2e118a18a936f13d/0

On April 24, the public mint went live. And Emperor Tomato Ketchup minted the first NFT at 21:56 UTC.

https://opensea.io/assets/ethereum/0xbc4ca0eda7647a8ab7c2061c2e118a18a936f13d/30

After 2 minutes, the user known as Genomic in OpenSea created the next 10 apes. All 10 apes minted by Genomic will be sold, 7 of them below 0.6 ETH.

Of all the NFTs, this user left only one, which is still stored in one of his wallets.

https://opensea.io/assets/ethereum/0xbc4ca0eda7647a8ab7c2061c2e118a18a936f13d/6006

The first secondary sale took place on April 30, when user ShotChewie accepted an offer of 0.16 ETH from jackmaschka, who sold this NFT for 3.33 ETH a couple of months later. At the time of the sale, a week after public sale began, 373 monkeys had been minted. After the first secondary sale, all NFTs will be minted within 12 hours.

https://opensea.io/assets/ethereum/0xbc4ca0eda7647a8ab7c2061c2e118a18a936f13d/33

05/2021

On May 1, the collection finally sold out, the volume began to grow, but the collection was still selling at a disadvantage on the secondary market.

https://twitter.com/BoredApeYC/status/1388438503986446337?s=20&t=Uobzl3jMNGv4P_lQNnNNNQ

On May 15, the collection is noticed by The SandBox and RTFKT, which further increases interest in BAYK.

https://twitter.com/TheSandboxGame/status/1393546483106975747?s=20&t=CXa0ZggQ6rBa6Tf4J53jCw

https://twitter.com/RTFKT/status/1393612222924984323?s=20&t=CXa0ZggQ6rBa6Tf4J53jCw

Two weeks after the sold-out the first expensive purchase of NFT number 5840 was made, it was bought by the user with the nickname PTM for 7.5 ETH.

https://opensea.io/assets/ethereum/0xbc4ca0eda7647a8ab7c2061c2e118a18a936f13d/5840

As early as May 24, the project began creating the first of its own merch for the collection's holders.

https://twitter.com/BoredApeYC/status/1396910783582416897?s=20&t=Uobzl3jMNGv4P_lQNnNNNQ

The value of the collection was growing every day, there were collaborations with famous brands, ads were bought on billboards in major cities, fans were going crazy, and it was only the first month after the sold-out.

06/2021

The most important event in June was the announcement of a new collection - Bored Ape Kennel Club. Every BAYK owner got his or her dog airdrop.

https://twitter.com/BoredApeYC/status/1406008690004611076?s=20

08/2021

In early August, RTFKT showed a concept pair in collaboration with BAYK, which will not be released.

https://twitter.com/RTFKT/status/1424458723548925958?s=20&t=d7kZ-wnDOrimG3Fr39R6Ng

Not even a month has passed since the Bored Ape Kennel Club airdrop, and BAYK are announcing a new collection, the Mutant Ape Yacht Club.

https://twitter.com/BoredApeYC/status/1426645054869934087?s=20

Two weeks after the announcement occurred, BAYK Holders received their NFT mutation capsules and 10,000 more mutants were sold at the public sale.

09/2021

On September 9, a historic moment occurred. 101 NFT BAYKs were sold at a Sothebys auction for $24,393,000.

On September 21, the company is releasing a finished version of the roadmap, promising to create a fest for holders, collaboration with The SandBox, and so on.

A week after the roadmap was announced, the famous DJ Marshmello bought himself NFT number 4808 for 75 ETH.

https://opensea.io/assets/ethereum/0xbc4ca0eda7647a8ab7c2061c2e118a18a936f13d/4808

10/2021

On Oct. 1, BAYK announced five events for holdovers, including Bright Moments Gallery, Ape Fest Yacht Party, Ape Fest Merch Pop-Up, Ape Fest Warehouse Party and Ape Fest VIP Charity Dinner.

That same month, it was decided to create its own token for the BAYK ecosystem. A legal entity was necessary to enter into partnerships with the real financial sector. The creation of Yuga Labs allowed BAYC to start a partnership with MoonPay, a service for fast purchase of cryptocurrency from a card. A team of lawyers from FenwickWest helped with the legalization of the blockchain project.

The cooperation with MoonPay has opened new promotion opportunities for BAYK. At the end of October, a new merchandise and festival were announced with the support of MoonPay.

https://twitter.com/BoredApeYC/status/1451359546149163008?s=20

https://twitter.com/BoredApeYC/status/1453911020137816068?s=20

11/2021

Yuga Labs kicked off November with popular American magazine Rolling Stone putting Bored Ape Yacht Club on the cover of the new issue of NFT. The magazine sold a limited edition of 2,500 pieces.

On November 10, at the SuperRare auction, Yuga Labs partnered with Rolling Stone to launch a collectible cover sale in variations with MAYK and BAYK. The mutant cover was purchased by user jmogul21 for 47 ETH and is now in that user's vault wallet. The cover with the usual monkey was purchased by user saintbayview for 100 ETH. And now it is also in his vault.

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/30248

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/30247

At the end of November, Yuga shows a monkey in a suit from Adidas, it was another collaboration with the biggest brand.

12/2021

December didn't turn out to be as busy, with BAYK trying to have a competition in their own mobile game, but encountering difficulties from Apple. The only important event of December was the release of NFT Adidas x BAYK. These NFTs provided holdovers to exclusive merch.

https://twitter.com/adidasoriginals/status/1471909577658675204?s=20&t=Kyfx5pqC2oSo6q6ksSbj0w

03/2022

Another high-profile event in the history of Yuga Labs was the acquisition of CryptoPunks and Meebits collections. In the same way, all commercial rights for NFT were transferred to their holders.

On March 17, Yuga Labs will announce details of the $APE token. 15% of the total token saplay has been sent to holders of Bored Ape Kennel Club, Bored Ape Yacht Club and Mutant Ape Yacht Club collections. NFT BAYC holders claim an Airdrop of about 10,094 ApeCoin ($APE) + 846 tokens for BAKC, MAYC holders for 2,042 coins.

https://twitter.com/apecoin/status/1504201556165644298?s=20&t=TGlWJQlbGeWxRPE0_tUhOA

At the end of March, Yuga posted a link to doing KYC in their future metaverse.

https://twitter.com/BoredApeYC/status/1502056861624946688?s=20&t=Z8QRmBvsA9VMFfaR0_OX3g

04/2022

KYC closes and BAYK announces information about their land sale. There will be a total of 100k lands, 30k of which will go to MAYC/BAYC holders and 70k to the public sale. At the end of April, Yuga will begin pre-assembly of participants' wallets.

https://twitter.com/OthersideMeta/status/1520391607815753730?s=20&t=wEqRllu0dBycAXuA2ENsIA

On the night of April 31 the minting of the Otherside lands began. All NFTs were sold out in less than three hours.

https://twitter.com/OthersideMeta/status/1520568874609127425?s=20&t=kOQU2ti9onZEg8EETGLMOg

06/2022

In June, BAYK held another festival in New York and made special merch that you can only get at the festival.

https://twitter.com/BoredApeYC/status/1538693521917501441?s=20

In the same month another collaboration between BAYK and Rolling Stone took place. Two more 1/1 covers sold in mutated and classic versions. The mutated version was purchased by user brandonkangfilms for 22,696 $APE tokens. The classic version was purchased by an anonymous user for 42,106 $APE tokens.

https://opensea.io/assets/ethereum/0x495f947276749ce646f68ac8c248420045cb7b5e/90185568349136980610009985130841770646367886002131022466353020512625861066753

https://opensea.io/assets/ethereum/0x495f947276749ce646f68ac8c248420045cb7b5e/90185568349136980610009985130841770646367886002131022466353020513725372694529

Another high-profile event took place the same month at ApeFest, Eminem and Snoop Dogg presented their joint track right on stage at the festival.

https://twitter.com/BoredApeYC/status/1540153474851246080?s=20

10/2022

On October 8, during season 3 of The SandBox, the BAYK MIAMI 2035 map was released. Also in collaboration with the game were created avatars of BAYK holders and special events for them.

https://twitter.com/BoredApeYC/status/1578742507600740353?s=20

Team

The original founders, Greg Solano and Wylie Aronow, met out of a shared love of literature - they were supposedly brought together by a heated discussion about the work of writer David Foster Wallace.

No NFT project is without programmers and here Emperor Tomato Ketchup and No Sass came to the rescue. The two coders were capable of coding on blockchain, but neither of them had worked on NFT projects before, let alone on such large-scale projects.

Although each monkey was not drawn individually - there are 10,000 of them - each element was created with great care by artist and designer Seneca.

The secret of BAYK’s success

1. Collaborations

One of the most important partnerships was with MoonPay. It is this partnership that will play a big role in the promotion of BAYC, MAYC, and BAKC. MoonPay had connections with the artist's managers to buy him NFT BAYC. In return, the artist would post on Twitter/Instagram and put the purchased NFT on his avatar.

MoonPay was almost always mentioned and that they helped Eminem, Post Malone, Madonna, Lil Baby and others become members of the Bored Ape Yacht Club community.

MoonPay even sponsored a music video of Post Malone and The Weekend where he buys NFT.

https://twitter.com/lilbaby4PF/status/1456130223012032516?s=20&t=J_RsUpVrpxnw2SOp_Lqs4Q

https://twitter.com/Madonna/status/1507183071551971330?s=20&t=3bdK88geX8KioxM9Ys6CXg

https://twitter.com/GwynethPaltrow/status/1486482496883625984?s=20&t=OH_T7Mh8OwyVM5L2znWFmA

Also, the collaboration with Rolling Stone allowed the collection to go beyond the blockchain and become a fashion brand.

2. Community

Aside from the community buying NFTs and raising the price of the collection, tell me, have you ever seen someone with a BAYK who fliping an NFT on Solana for a $10 profit? No. Every BAYK Community member is a wealthy person, which means....why am I telling it......just look at these photos....

https://twitter.com/theboredcafe/status/1590841435427082240?s=20&t=nmBUEWEvyw6POOzgNeuLHw

https://twitter.com/babyape113/status/1584460869601497088?s=20&t=nmBUEWEvyw6POOzgNeuLHw

https://twitter.com/MutantDave/status/1575847527500300289?s=20&t=nmBUEWEvyw6POOzgNeuLHw

https://twitter.com/friesframe/status/1567903932994797568?s=20&t=nmBUEWEvyw6POOzgNeuLHw

https://twitter.com/StonedAbu/status/1563667842603573248?s=20&t=nmBUEWEvyw6POOzgNeuLHw

3. Attention to the community

Let's imagine that you bought BAYK at the start for 0.08 ETH.

You get:

1. Bored Ape Kennel Club ~ 6 ETH

2. Mutant Ape Yacht Club ~ 20 ETH

3. ApeCoin Airdrop (10000 for BAYK, 2000 for MAYK, 850 for BACK)

By doing the math, you can see that the collection holders got between $200,000 and $300,000 airdrop, not taking into account the increase in value of the main BAYK collection. It is the team's attention to the community that makes people believe and go crazy with their NFT.

Thank you for reading to the end. I hope this article has given you some new insights into this beautiful project.

If you found it useful, subscribe to my Twitter and feel free to share it with others. If you have any suggestions for edits, whether it's something I missed or said wrong, feel free to write in the comments.

First I want to tell you about the team, then let's move on to the history of the brand.

Team

Each member of the team is a person with extensive experience in their field, learning the history of the creators, you can see that the project are working on real professionals.

• Yobs [Co-Founder] - Yobs is a Multi disciplinary artist and visionary. Best known for his fine detailed custom paintwork on luxury leather goods. Since starting to customize sneakers and clothing for the streetwear scene in London from the age of 15, he has collaborated and worked with brands such as NIKE, Hummel and Footlocker, as well as creating customs for high profile clientele such as Ronaldinho & Travis Scott. Previously working as a lead airbrush artist for RTFKT was a major catalyst into entering the web3 space. Now a prominent and positive community member in the Clone X ecosystem, Yobs found his calling creating wearables for clones under his brand CLNWR.

• Saffakanera [Co-Founder] - Saffakanera is highly awarded creative director specializing in branding, working at some of the worlds best creative agencies including M&C Saatchi, Frost, BBDO, and RGA. At present he’s Head of Brand Design at Proto, where he utilizes his skills in motion design, art direction, graphic design and branding to help shape brands at the forefront of technology and innovation. He’s helped clients big and small including the likes of Coca Cola, Pepsi Co, Google, Amazon, L’Oreal, Harvey Nichols, MTV, KFC, Centrepoint and Australian Cancer Research Foundation. Saffa accidentally fell into web3, when trying to support a friend’s “art project”. But it was only after joining the CloneX community that he truly fell in love with the space and began to see the real potential that this new world could unlock. Saff also has its own project to create limited edition clothing.

• TOPRAK3D [Co-Founder] - Toprak is a 3D Generalist, mixing innovative technologies with his art. After receiving 3D education from Plato MYO, he spent the next 5 years working in the industry. During this time, he specialized as a lighting & shading artist at the top advertising and animation studio in Turkey, creating animations for clients such as Sony, Coca Cola, Sensodyne and many more. After discovering web3, Toprak decided to quit his job and give his full focus to creating animations and models for the Metaverse. One of his most notable creations being the 'Gothic Throne Room' submission for the RTFKT creators loot pod challenge, which landed him the number 1 spot in the challenge making him an official RTFKT.

• LOKAGG [Chief Operating Officer] - LokaGG is a long time investor and collector in the web3 space with an economic and administration degree from Handelshoyskolen BI in Norway. A triumphant entrepreneur in web2 who fell down the rabithole back in 2016 with a lot of sucessful investments in numerous startups both in and outside of web3. Among his best early investments, you can find the likes of IOTA, OMG Network (OmiseGo), Tezos, EOS, NEO (Antshares) and CryptoKitties. And in recent years the likes of Beeple art, BAYC, FEWOCiOUS, Cool Cats NFT and last but not least RTFKT. Loka gained the title of “eligble for most mintvials” ١ 5452 leading up to the drop of Clone X by holding 47 eligible items, most of which were minted from the early days of RTFKT, meaning he was able to mint a whopping 141 mint vials. Loka is the epitomy of diamond hands, a certified degen who only invests in things that are dope and innovative with a solid team behind it.

• EDDSKI [Head of Animation] - Eddie is the founder and primary educator at Griffin Animation Academy. He has a background in Media Arts from Curtin University and has been in the VFX / Animation industry for nearly 20 years. Eddie has worked on over 50 animated projects ranging from TV shows, Game Cinematics to Hollywood productions including Godzilla vs Kong, The Hobbit: The Desolation of Smaug and The Battle of the Five Armies, Spiderman: Into the Spider-verse, Diablo 2: Resurrection, Halo Infinite and most recently the upcoming Transformers: Rise of the Beasts. Eddie founded Griffin Animation Academy with the hopes of helping aspiring animators reach the next level in their careers. Aligning with the core fundamentals of web3 drove Eddie to take his skills to the metaverse.

• NOX [Developer] - Nox is an experienced software engineer who's been in the industry for over 10 years. He's an entrepreneur, a full-stack developer, and a passionate learner in every aspect of his life. Nox has experience working for the biggest companies in the world, including Google - LVMH - L'Oreal, building scalable, distributed systems. He quit his job a few years ago and started freelancing, where he met lots of amazing folks all over the world and built lots of interesting projects. He recently got into the web3 world and immediately fell in love with it. It's a whole new decentralized world, waiting to be built from the ground up, which makes it extra interesting to him.

History

07/2022

The story of Clone Force begins on July 20. The team posted a short video on their social media, in which they demonstrated their professional skills. The tweet immediately received support from the RTFKT team and interest in the project was immediately high.

https://twitter.com/CloneForceTM/status/1549796022355910657?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

08/2022

On August 5, the team opened a discord server for 5 days. Then it became closed. At that time, about 7 thousand people joined discord, among which there were about 700 bots who were banned.

https://twitter.com/CloneForceTM/status/1555541930578165760?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

Already the day after the closure of Discord, August 11, the first quest was announced. The whole point of the quest was to link your discord and wallet to the website. For the quest was allocated 5 days.

https://twitter.com/CloneForceTM/status/1557778966366273538?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

On August 16, Clone Force announced a free NFT The Calling - Clone Force MintStone (ATH 0.3 ETH). This NFT was a pass to the main NFT in the ecosystem, Echostone.

https://twitter.com/CloneForceTM/status/1559603523331190784?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

Another important event in August was the release of the roadmap. The project itself states that they have abandoned the roadmap concept with all future plans because they are subject to change.

https://twitter.com/CloneForceTM/status/1561760679589072896?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

Finally, the last announcement in August was a trailer showing a huge Demon EchoStone.

https://twitter.com/CloneForceTM/status/1565703605381890050?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

09/2022

In early September, details of the EchoStone, the ecosystem's capstone mint, were announced. The stones were of varying rarity - Human(25%), Robot(20%), Demon(16%), Angel(16%), Reptile(11%), Undead(8%), Alien(5%).

https://twitter.com/CloneForceTM/status/1567575327374823424?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

On September 12 mint EchoStone happened, for sending MintStone + 0.05 ETH you received depleted MintStone 2 and EchoStone of random rarity.

On the same day, the news came out that in addition to the usual stones, there was an opportunity to get a gold version.

https://twitter.com/CloneForceTM/status/1569342447221719047?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

Two days later, the roadmap changed slightly and an updated version was released.

https://twitter.com/CloneForceTM/status/1570095768995872775?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

As early as September 15, Clone Force will announce Airdrop, an act of unity. EchoStone owners commit to 8 types of quests on the site. When all signatures are achieved, the 1st airdrop for ALL Echostone owners is activated. Every EchoStone owner has received The Nexus Relic.

https://twitter.com/CloneForceTM/status/1570168992270290945?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

On September 16, users discovered eight EchoStone DNAs in the contract. It had the classified name XXXX in the contract. It was necessary to burn 7 known DNA to create the 8 type of DNA. The developers said that it was too early to call this feature and you won't get any benefits from it, but the user with the nickname Kami burned his 7 stones two hours after the announcement. Now there is an eighth DNA called Kami.

https://twitter.com/prollynuthin/status/1570614177424896001?s=20&t=vpwDki8d3d5XhknixywciA

https://twitter.com/yobsyobsyobs/status/1571818154715918336?s=20&t=xe0RgDj0mVdEn_g3iGSdDw

At the end of September, Clone Force announces Trials of the Seven. This is a quest consisting of 7 trials pertaining to different DNA. With each solved quest, the relic changes its appearance and one of the character bars begins to illuminate.

https://twitter.com/CloneForceTM/status/1575202546574315520?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

10/2022

The team is showing another cinematic trailer, you just have to enjoy it.

https://twitter.com/CloneForceTM/status/1576979145573089287?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

On October 3, the Angel's quest ends.

https://twitter.com/CloneForceTM/status/1577021774461816833?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

On October 7, users solve the Robot's trial.

https://twitter.com/CloneForceTM/status/1578420479320129547?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

The Demon's task is solved on October 12.

https://twitter.com/CloneForceTM/status/1580251548055408640?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

On October 17, the Alien's trial is solved.

https://twitter.com/CloneForceTM/status/1582093678826622979?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

On October 21, the Reptilian trial ends.

https://twitter.com/CloneForceTM/status/1583442610869633024?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

October 26 The Trial of Undead is done. There is one last trial left, and the team decided not to rush into it.

https://twitter.com/CloneForceTM/status/1585356641658339329?s=20&t=DAUIOb5Iv8WQaGKzAZHWdw

11/2022

In early November, the team shows off parts of the future NFT, most of all it looks like a weapon.

On November 14, what everyone had been waiting for over a month happened - the final trial of The Trials Of The Seven. After solving a simple quest, it was possible to burn a relic and get an guardian. The guardians has 5 types of rarity:

38% GUARDIAN - 40 points across 5 stats

28% PROTECTOR - 50 points across 5 stats

19% CHAMPION - 60 points across 5 stats

12.5% HERO - 70 points across 5 stats

2.5% LEGEND - 80 points across 5 stats

https://twitter.com/CloneForceTM/status/1592252218450780161?s=20&t=pHAKflUa8AzY033CC2KeXA

At the end of the last challenge, the team once again showed their skills and showed a cinematic video of the destruction of a relic. I think everyone should see it.

https://twitter.com/CloneForceTM/status/1592226614162919424?s=20&t=pHAKflUa8AzY033CC2KeXA

On November 15, Clone Force explains the mechanics of EchoStone staking. Each stone will give a shard each week, a maximum of 3 stones can be placed in 1 armor. After the DNA shards, they will periodically release cosmetic traits to further customize the avatar, opening up the possibility to truly create a unique and personalized Guardian.

https://twitter.com/CloneForceTM/status/1592581482882945025?s=20&t=FwlB6WkccCNfZydYo48_oQ

Conclusion

Why does this project have potential?

It is enough that the team consists of professionals who show quality. When people get tired of 2D pictures made in Paint, Clone Force will already be a big project with a large audience.

Where are the volumes?

You can only answer this question with examples: Bored Ape Yacht Club couldn't sell their collection for 7 days, Bitcoin was once worth $1. I believe that the slower a project develops, the stronger it becomes.

Support from RTFKT?

Yes, this support is there. RTFKT helps the young collection on Twitter, gives the copyright to build a brand around Clone X. It's also no small factor that the collection creators communicate well and keep in touch.

What is Clone Force?

Clone Force is a story driven project delivered through multimedia content and powered by evolutive NFT's, a project that will utilise story telling to bridge the distance between NFT and utility.

Thank you for reading to the end. I hope this article has given you some new insights into this beautiful project.

If you found it useful, subscribe to my Twitter and feel free to share it with others. If you have any suggestions for edits, whether it's something I missed or said wrong, feel free to write in the comments.

Please read

All information in this article is current at the time of publication. The text contains a huge number of links to various sources, items on marketplaces, wallets, etc. If you see underlined text, feel free to click on it, for example here.

Scope Of Article

1. History

2. Team

3. Numbers

4. The secret of success.

5. Conclusion

History

04/2019

The first genesis of RTFKT began with a pair based on Iron Man from Marvel, it was an AR model of the shoe, which was based on the legendary pair of Jordan 1. The video of this sneaker became popular and gave the first impetus to the popularity of RTFKT.

https://twitter.com/clegfx/status/1121852626323165184?s=20&t=cwUYX64tyiswFtTDuAAa4g

05/2019

RTFKT continues to create digital footwear concepts based on MARVEL and creates Air Thanos 1s sneakers.

https://twitter.com/clegfx/status/1128343368952532992?s=20&t=nEse62DoXbChCyMILT5v_g

01/2020

The birth of the brand began with a team of three. Benoit was the branding and marketing director for the Fnatic Esports team. While working there, he met Chris, who is one of the most prolific skin designers in Counter-Strike, and together they adapted these skins for sneakers. Chris has previously worked in hip-hop, music and the film industry and has even made several films. Steven is a digital marketing and sneaker expert who previously created a successful automation company called Supreme to help people buy clothes without waiting.

02/2020

In February 2020, RTFKT created "CYBERSNEAKER" and photoshopped it into a photo of Elon Musk. Later, on October 13, the CyberSneaker NFT was sold at a SuperRare auction for 30 ETH. The buyer was @ericwithac, and the NFT was then sent to an anonymous wallet, where it is now.

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/14504

05/2020

In May 2020, the community challenge was completed and the Bones Drop Sneakers, inspired by a character from Fortnite, were created.

https://twitter.com/RTFKT/status/1264265569638981634?s=20&t=4KC5bkXkZzIao3JR_bnnKw

11/2020

In November 2020, inspired by the Air Jordan 1 OG, RTFKT created the X Evolutions and auctioned them off at MetaGrail. It was a collaboration with artist MGXS, and the final design was created using AI, with new paint colors added with each successive bid. The winner of the auction also received a pair of custom sneakers. The final "The X Evolutions" had six colors and was assembled by WhaleShark for 22 ETH.

https://twitter.com/WhaleSharkETH/status/1559391333080449025?s=20&t=e87XEtkVd66hrxD6TYBVfQ

That same month, to celebrate the launch of the PS5, a pair of RTFKT sneakers were released, demonstrating their ability to create their own sneakers with features of current trends. Using augmented reality and Snapchat Lens, anyone could try in AR digital sneakers before purchasing them. On December 21 were sold to user @wpking for 4.2 ETH and currently listed for 137,330 ETH.

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/16071

01/2021

In January 2021 there was a collaboration with the 19-year-old artist FEWOCiOUS. The "FEWO Crypto Brick" collection was released, with a total of 24 pieces. The NFT acted as "access passes" that gave holders access to future NFT issues.

https://opensea.io/assets/ethereum/0x50B8740D6a5CD985e2B8119Ca28B481AFa8351d9/5

At the end of January, a sneaker concept with a PC inside was created. It was a collaboration with the NZXT brand. The video made went viral on the Internet and brought RTFKT wide popularity.

https://twitter.com/RTFKT/status/1351966812880183296?s=20&t=ZGZ-541Op4YTg-Jf8lEV4g

02/2021

In February 2021, Metajacket OG was created and auctioned off on SuperRare. User @ajv won the auction and bought NFT for 37 ETH. Then NFT was moved to wallets ajvchuk, ajvnft2, ColdajvCold and was sold for 0.5 ETH to user BWeb3 (I do not know if it was an error in price or a special method of transferring NFT to another wallet)

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/19616

Four other 1/1 Artist Editions were also simultaneously auctioned off at Digitalax Marketplace with:

• Zaid Kirdsey

• VIII

• Retrocoin

• Toby1Tooth

All jackets except Toby1Tooth are on the same wallet right now, the Toby jacket here. Bids at the auction could not be found, there were no secondary sales.

There was also a special exclusive for FaZe Banks in the form of a Metaverse jacket.

https://opensea.io/assets/ethereum/0x50B8740D6a5CD985e2B8119Ca28B481AFa8351d9/56

The first collection of three FEWOCIOUS shoe designs was a 7-minute-long Open Edition. This meant that the supply went as much as number of shoes minted during the 7-minutes on Nifty Gateway. The three tiers were Rare, Epic, and Legendary, and costs $3K, $5K, and $10K respectively. Each NFT came with the Physical sneakers, and buyers were later surprised with a hoodie and a custom Ledger during the delivery of the sneakers.

In addition, a 1/1 Fewo Charm was auctioned off, and 300 Fewo Drips were released on a lucky draw basis. The Fewo World Trophy and Fewo World Mini Charm were also Bonus Items given to major collectors who supported the drop.

03/2021

March was a very busy month for RTFKT. At the beginning of March, the Golden Ox Enchanted Sneaker auction was launched. The pair was purchased by user Mialalala2 for 15.75 ETH and subsequently resold to the collector who owns a large number of RTFKT sneakers for 35 ETH.

https://twitter.com/RTFKT/status/1368679850861498369?s=20&t=IBA6oTqsKfTFDoVZN5f6Ew

In March 2021, RTFKT partnered with ATARI to launch a series of virtual sneakers used in Metaverse (The SandBox and Decentraland). An exclusive pair of ATARI SNEAKER SHINY ltd edition was released and sold for 10 ETH to user @Cronus, who holds this NFT.

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/21133

At the same time Rarible released six other Artist releases (50 units each) in collaboration with:

• MGXS (Super Breakout edition)

• ZOMEWORK (Black Widow edition)

• NBO (Asteroids edition)

• RETROCOIN (Solaris edition)

• Blenderdac (Pong edition)

• VIII (Food Fight edition)

Each sneaker was offered for sale for 2 ETH, now the price of one starts at 35-40 ETH.

That same month, a partnership with Eva Bravado's label, WHO DECIDES WAR , was a strategic move that demonstrated RTFKT's desire to focus on fashion in a broader sense, beyond sneakers. DAISY DISTRESSED DENIM RTFKT ltd edition and VIOLET FUSION DENIM RTFKT ltd edition jeans were created and sold at a SuperRare auction, whose owners were able to get a physical copy of their jeans. DAISY DISTRESSED DENIM was sold at auction for 5.94 ETH to user @RockyPocky123 (NFT is now in the wallet-vault of the same user). VIOLET FUSION DENIM were sold for 2.5 ETH to the same user as DAISY DISTRESSED DENIM. Both NFTs are on the same wallet.

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/21723

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/21724

At the end of March, in collaboration with the virtual character FNMEKA, the "SUPER TOILET," a portable Lamborghini-style pot designed by RTFKT, was created and auctioned off by SuperRare. The buyer was the famous Dutch DJ Don Diablo, the toilet was bought for 4 ETH. The NFT is still on the DJ's wallet.

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/21852

At the end of March, a SPACE DRIP collection of 152 space characters from the maker community was created and sold for 0.5 ETH apiece.

https://twitter.com/RTFKT/status/1375386191755902976?s=20

04/2021

In early April, another SPACE DRIP 1.2 collection was created. This drop contained 348 NFTs at the same price of 0.5 ETH apiece.

The studio's biggest collaboration was probably in April 2021, when RTFKT collaborated with 18 artists, including Paris Hilton, to create custom sneakers. The founder of ClegFX also put his design on a pair of sneakers.

Instead of launching a fixed number of units per design, RTFKT launched this drop as mystery capsules, from which holders had to exchange their capsules for a random design – this ‘gachapon’ mechanism would later be employed in Clone X and MNLTH.

After more than a year, RTFKT released forging for this collection in June 2022. Forging refers to the redemption for physical products. There was also “a twist” to the drop in how the shoes will be based off the Nike AF1, and each shoe will have a Nike Swoosh on one side and an RTFKT Blade on the other. Space Drip holders had to pay 0.33ETH to receive a Sneaker NFT, which was then used to redeem for the physical sneakers of that particular design. Delivery was scheduled for Aug/Sep 2022.

https://twitter.com/RTFKT/status/1379191834388365317?s=20&t=8J9kRo16IbcJdSIomNmmSA

In April 2021, RTFKT already had a large audience and there was a giveaway in which fans had a chance to win exclusive Meta Haze and Crypto Kush 420 sneakers. Five pairs were raffled off among Twitter followers and five among Instagram followers. Recent sales of sneakers on the secondary market were in the 2 ETH range.

https://twitter.com/rtfkt/status/1384835910391500811

05/2021

May 2021 was a memorable RTFKT collaboration with sneaker legend Jeff Staple. The Meta-Pigeon collection was created. An exclusive pair of The Meta-Pigeon Boss was sold at a SuperRare auction to user @soby for 25.3 ETH. Subsequently, Soby accepted an offer from user bottiblue.eth and sold his sneakers for 0.3 ETH. The legendary pair is now in the zkysl.eth wallet.

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/24329

At the same time, THE META-PIGEON MK pairs of 100 pieces at a starting price of $2021 per pair and THE METAPIGEON K-MINUS pairs of 212 pieces at a starting price of $500 per pair were created. Now the price for a pair of K-MINUS starts at 1.5 ETH and MK at 3 ETH on the secondary market.

https://twitter.com/PlanetRock2012/status/1460473171514060800?s=20&t=7J7eABa6k81NpMrn9m5C1A

https://twitter.com/RTFKT/status/1455910350260510726?s=20&t=9KkWIIwxamZtuGt5adEQgwexRxg2DatljO4wUjx1W_M

The third and final product is in the form of the NFT Collectible Cyber-Pigeon. This "legendary" product was available in limited quantities - 100 copies - but cost $1 for those interested in the collection but not willing to spend. A 1/1 Meta Pigeon Boss was also auctioned on SuperRare and was sold for 25.3E. Additionally, all holders who forged i.e. redeemed for their physicals received a Meta Pigeon OG. This was a surprise airdrop, which promised no utility at the time of the drop, but later on was included the list of pre-sale items that gave access to the Clone X Mint Vial drop.

https://twitter.com/RTFKT/status/1390033992326463489?s=20&t=7J7eABa6k81NpMrn9m5C1A

The main breakthrough of this month was the Punks project. The Punks project was genius because it demonstrated RTFKT's ability to create custom sneakers by working with a very reputable OG community in the NFT space. The Punks sneakers are 1/1 unique because all Punks are unique and all Punks owners could redeem them for 1ETH. A total of 245 custom Punk sneakers were redeemed.

Crypto Punk owners received:

• NFT sneakers in the style of their punk;

• A physical version of the sneakers;

• 1/1 VXL Portrait;

• Metaverse Wearable voxel files.

  Today, the flor for a pair of shoes starts at $3,000.

https://twitter.com/RTFKT/status/1394008709190324224?s=20&t=JgkJj_ZDFrEltLl0yFeuWw

At the end of May, the NZXT Creator Challenge was completed and two pairs of extra sneakers were sold in collaboration with GuiMarconi and Mikered. The pairs were sold for 0.1 ETH each in quantities of 10.

https://twitter.com/RTFKT/status/1397988528492105730?s=20&t=macPZSRSXigKtBCcp2qqNg

06/2021

In the early summer of 2021 a collaboration between RTFKT and Highsnobiety happened. A collection of eight hoverboards, two pairs of Alien sneakers and an Eiffel-Invasion NFT were created together. The hoverboard collection was created jointly by artists we already know:

• Bilelis (Was purchased by user @theeagle for 2.2 ETH)

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/25582

• Timpers (Was purchased by user @nftmuseum for 1.65 ETH)

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/25583

• Brock Hofer (Was purchased by user @deeze for 2.75 ETH)

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/25584

• Defaced (Was purchased by user @samiracle for 1.6 ETH)

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/25585

• NoParadigms (Was purchased by user @ninjaboffinfor for 1.1 ETH)

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/25587

• Yugal (Was purchased by user @asherah for 6.31 ETH)

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/25588

• Zaid Kirdsey (Was purchased by user @theeagle for 1.93 ETH)

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/25590

• Eric Lefaure (Was purchased by user @auregimon for 2 ETH)

https://opensea.io/assets/ethereum/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/25591

Each hoverboard holder received a pair of Alien Carapace Shiny Sneaker NFT

https://twitter.com/RTFKT/status/1407044276547207168?s=20&t=ldUCNp3TyKm10AJ-sZKVcw

And also Eiffel-Invasion NFT

08/2021

The last of the smaller joint releases (except for their larger releases) was a community-initiated challenge where creators could submit designs for the RTFKT toy. The last winners were DeFi Demon, The Meta-Alchemist, and Urloc & Ghale, which were released at 0.1 ETH, 20 each, on Rarible. Now the price of toys starts at 6 ETH.

https://twitter.com/RTFKT/status/1422661498225242119?s=20&t=Ppx97ZQi-couU-yj34YQfg

https://twitter.com/RTFKT/status/1422665756840448001?s=20&t=WNzo5TujtczpQ2gL5AeAYw

https://twitter.com/RTFKT/status/1422671400486199301?s=20&t=m1sD2g-un5R6BeQ9bNk9rw

09/2021

The first news about the upcoming iconic Clone X collection has surfaced. The project was called "Akira" and the first avatars were shown.

https://twitter.com/RTFKT/status/1437087519154311172?s=20&t=qoSyh2noguRA4ysmJ6SUXA

10/2021

In October 2021 a snapshot was taken of all previous NFT holders from RTFKT and RTFKT MINTDISC of two kinds, red and blue. The red disk gave the opportunity to mint 3 Mint Vials Capluse, the blue only 1.

https://twitter.com/RTFKT/status/1463916354034184196?s=20&t=AR3HbAfQSaTkJs3rAyr-qQ

11/2021

One of the most pivotal moments in RTFKT history took place. The presale of the CLONEX MINTVIAL capsules from which the Clone X avatar emerged. The collection, in collaboration with Japanese artist Takashi Murakami, became iconic and leading the way.

https://twitter.com/RTFKT/status/1464672794965331971?s=20&t=NzwxJEjlLpi9OBTMA_-HEA

12/2021

At the end of the same month, RTFKT delighted Clone X holders with a new NFT in the collection, the Space Pod. It's a home in the meta universe that you can set up to your liking and place your NFTs from other collections. And then show it to everyone who wants to see it. It all works in 3D, you can move around like in a computer game.

https://twitter.com/RTFKT/status/1474786809456517122?s=20&t=pWmgRfQxlNL8AD6ljXoe3w

Also the news came out that RTFKT studio was bought by Nike.

02/2022

In February 2022, RTFKT distributed MNLTH to all clone holders. MNLTH remained dormant, and the team created a lot of hype leading up to the reveal.

https://twitter.com/RTFKT/status/1489902023109656578?s=20&t=JQfEap_xAWopBDMnbzEwEQ

The next gift for holders was the PodX (Loot Pod), which docks to the base capsule. It is a large marble hall, like a museum hall. The perfect place to display all your NFT art that wouldn't fit in the small base pod. The Nike family logos on the wall and a special niche also hint that the virtual sneakers will stand there later, like the shelves with sneakers of collectors in the real world.

https://twitter.com/RTFKT/status/1490381819052761088?s=20&t=3lViDFajdiTNdzuvqYVjOA

At the end of February, RTFKT delighted fans with a collaboration with the metaverse game The SandBox. They created a METADUNGEON map and a collection of avatars for the Clone X Holders.

https://twitter.com/RTFKT/status/1497259836261683203?s=20&t=mHsHR1a83Uuj6DVhV54pXQ

https://twitter.com/RTFKT/status/1497284172297261057?s=20&t=Ovz3F4LxgV984aPqdZTLIQ

04/2022

In April, all the puzzles of MNLTH were solved. Unlocking each MNLTH gave owners one CryptoKicks, one random vial of skins, and MNLTH2.

https://twitter.com/RTFKT/status/1519100532853460994?s=20&t=bAQAQrOYcBWoJ_ZLAq1lKg

05/2022

In May 2022, RTFKT hosted a series of holding events in New York City. Starting with the Clone X exhibition held in Gagosian, followed by a private dinner for top tier RTFKT collectors, and then a party for all holders. At the end of the party, 888 sets of Murakami t-shirts and bags were handed out. Not everyone who attended left with a t-shirt and a big bag, so they later gave away an NFT t-shirt to all attendees, which can be forged in the future. Attendees at the Clone X Virtual Exhibition at OnCyber also received RTFKT x Murakami Blade, a 3D collectible that can be displayed in OnCyber spaces.

https://twitter.com/RTFKT/status/1524610282877767680?s=20&t=gd9Q6bBRM-zIVaGylTaSMg

07/2022

In July 2022, RTFKT released an AR hoodie to Clone and CryptoKicks holders. It was available for 0.2 ETH apiece, and there were 8,888 on a first-come, first-served basis. This was one of their innovations, as each hoodie came with an NFC chip that could be tethered to an NFT to prove ownership. This is also the second instance of NFC chips (after the Space Drip sneakers). The hoodie will give its wearer wings if seen through an augmented reality app.

https://twitter.com/RTFKT/status/1550251728142012420?s=20&t=1FLLxVv-U3szUddJmfX2EQ

08/2022

RTFKT have launched a large-scale clothing collection - Clone X Forging SZN 1. That Сlone X holders will be able to mint, depending on their Clone DNA.

https://twitter.com/RTFKT/status/1564333647016206347?s=20&t=aKS8Ce8J8NuUUXkQGoOv5g

10/2022

At the end of October 2022 there was a collaboration of RTFKT with the world leader in the production of high-tech suitcases premium - RIMOWA. The 2,222 WorkerBots (0.07 ETH each) and 888 "Meta Artisan" Original Cabin Luggage (2 ETH each) were sold by raffle. Owners of the suitcases will be able to order them in real life, there is no information yet about the use of the robots.

https://twitter.com/RTFKT/status/1585633123915927552?s=20&t=modujZvM_JruDalRZtwpog

11/2022

A new collection from RTFKT called ANIMUS awaits Clone X holders in November. Holders will receive eggs, no information about their usefulness is available at this time.

https://twitter.com/RTFKT/status/1578470151304855553?s=20&t=modujZvM_JruDalRZtwpog

Team

The creators of RTFKT are three people: Benit0(Co-Founder), ClegFX(Creative Director, Co-Founder) and Zaptio(Co-Founder). In addition to them there is a huge number of talented designers, artists, creators, developers, whose number is growing every day.

Numbers

Let's calculate how much the Clone X Holder could have earned since the mint.

• RTFKT Space Pod: 1.6 ETH

• RTFKT Loot Pod: 1 ETH

• RTFKT MNLTH: 5 ETH

• RTFKT x Nike Dunk Genesis CRYPTOKICKS: 1.22 ETH

• RTFKT SKIN VIAL: 0.67 ETH

• RTFKT MNLTH2: 2 ETH

• RTFKT X NIKE AR HOODIE: 0.15 ETH

Total of almost 13 ETH, this amount completely pays off the price of the clone today on the secondary market. (Prices are calculated on the day of launch of each NFT)

The secret of RTFKT's success

1. Collaborations

An important strategic move for RTFKT has been ongoing collaborations, with almost every collection created in collaboration with a talented artist/known brand or studio. This decision expanded the brand's audience and attracted many fans and collectors.

2. Community

The most gratifying thing to see after many months is RTFKT's continued emphasis on community and co-creating the future. If a brand decides to do something completely irrelevant, the community can react negatively and possibly abandon the brand. Likewise, the community can also make certain suggestions and push the agenda in a certain direction. Beyond that, the community is made up of well-to-do people who don't discount the brand's products.

3. The Nike Acquisition

This event had a major impact on the popularity of the brand. Nike's entry into web3 gave RTFKT the opportunity and resources to create new products. It should not be forgotten that Nike is the leading clothing and footwear brand, so RTFKT will inevitably become popular even among people who are not associated with web3.

4. In the right place at the right time

Artifact has always felt the need of society and created trends that spread quickly by the Internet community. In the early days, RTFKT was all about custom-made digital sneakers and cool augmented reality filters, spreading and developing this love of fashion through Instagram and TikTok. They also hit the scene pretty early on, at a time when NFT was just about to take off, along with Top Shot. A time when people were stuck in isolation due to the onset of the pandemic and spent an inordinate amount of time online.

Conclusion

While some keep releasing a series of simple generated NFT pictures, RTFKT shows something of real value, creating an entire ecosystem for the community. It is now one of the best NFT projects in the world. The brand can truly be called the founders of fashion in Web3. RTFKT leads the Web3 Creator Economy. Creator economy is an economy where holders can create NFT resources and make money from their work. RTFKT added this when they gave their owners the 3D files, tools, and full commercial rights to Clone X.

The Creator Economy is the future. By allowing owners to create their own NFT resources and profit from them, users are rewarded for contributing to the ecosystem.

Can you see how crazy big this ecosystem is? RTFKT has given thousands of holders the opportunity to create value for the ecosystem and make money from it.

Conclusion. RTFKT were the first to :

• Entered the digital NFT apparel space;

• Merged digital and physical apparel;

• entered the Web3 Creator economy.

Current indicators suggest that RTFKT has a great future ahead of it.

Thank you for reading to the end. I hope this article has given you some new insights into this beautiful project.

If you found it useful, subscribe to my Twitter and feel free to share it with others. If you have any suggestions for edits, whether it's something I missed or said wrong, feel free to write in the comments.