https://www.teeviit.ee/ru/kripto-nastya-web-3-social-novyj-trend/

Web 3 Social - is a new trend?

What is Web 3 and Web 3 Social?

To answer this question look at the history of the Internet, which can be conditionally divided into 3 stages.

In Web 1, we viewed static web pages and were just consumers of content.
Now we are in the Web 2 system, where users are not only consumers of content but also its creators.
However, the problem is that Web 2 has been captured by monopolies such as Facebook, Google, Amazon, Twitter.
They own all our data and monetize it - we get almost no benefit from the existing system.
Web 3 is a new concept of the Internet where every user has full control over their data and can actively participate in the network's economy, using cryptocurrencies and blockchain technologies.
It is assumed that such an open and free system will lead to a more fair and efficient distribution of resources, which will positively affect the well-being of both an individual and society as a whole.

Web 3 Social is a direction in Web 3 that is just beginning to emerge, and I believe it will become the next trend, significantly influencing the mass adoption of the "crypto world".

Web 3 Social categories

Web 3 Social can be understood as a social system built on open infrastructure (blockchain) and includes all categories related to the interaction of people/groups of people with each other in Web 3.

Now, based on market analysis, I see the emergence of the following categories (note that the trend is just appearing and in the future there will be many more categories, as the concept of a social system is very broad): DAO/communities, social networks, social tokens.

DAO, communities

DAO is understood as Decentralized Autonomous Organizations.
Let's break down all the components of this concept:

Decentralized - the management of the organization can be evenly distributed among many token holders.
Autonomous - all the rules of the organization can be written in computer code and execute autonomously, i.e without human participation.
Organization - in other words, a union of people.

Now DAOs are neither autonomous (since the rules are not written in code), not fully decentralized (since the decision is usually made by a limited group of people or even one person).
Therefore, it would be correct to call them just communities.
However, I believe that this is a gradual process and over time autonomy and decentralization will grow.

In simple terms, decentralized communities resist hierarchies (in the face of states/large corporations).
Throughout history, the balance of power has always changed and I believe that the time has come to strengthen the power of communities.
Thanks to open infrastructure (blockchain) this has become possible.

We are already seeing the emergence of many DAOs/communities with various goals. These can be joint investments, finding new Web 3 projects, creating their own products, achieving social goals, educational activities.

DAOs/Communities - it's about people working together online, achieving common goals, coordination, collaboration. This is a new form of corporations as we know them.

While most of the work in communities happens in Web 2 networks (usually, this is Telegram or Discord), however, Web 3 tools are emerging, including crypto social networks and tools for managing communities, so this process is gradually moving into Web 3.

Social Networks

Social networks consist of chains of various social interactions of people with each other.
In Web 2, they found their place on centralized social platforms (Instagram, Twitter, Facebook).
However, these platforms have gained complete power over the most valuable resource of the 21st century - information.
Moreover, they not only own all the information about us, but also have full control over users.

Web 3 offers a new construct for social interactions. I'll tell you what new networks might look like using the Lens Protocol project as an example.

You can also check the similar projects (like Farcaster).

The model proposed by Lens Protocol:

• You own your profile, content, social connections, messages, and other data as property in the form of NFTs.

• You can manage your data independently, monetize it, and benefit from it without sharing revenue with a centralized intermediary.

• You are not tied to the platform and can switch from one application to another, while your followers and content follow you across the limitless space of the Internet, which allows you not to lose accumulated social capital.

• You can monetize your data directly on Lens, as there are already features like paid subscriptions, conveniently integrated donations, advertising fees, rewards (tokens) for creating content, viewing or helping in distribution, etc.

• Any developer can come into the ecosystem and create their own unique application or algorithm based on the accumulated available information and user base.

Social Tokens

In history, states have not always had a monopoly on the issuance of money.
The balance of power changes.
The strengthening of open systems/decentralized networks/communities also means an increase in the importance of private money, which social tokens represent.

According to the concept of social tokens, any person or group of people can issue their own money.
Open infrastructure (blockchain) allows this, even without technical knowledge.
But what do personal tokens mean, and what are community tokens?

Personal tokens are digital assets created and issued by individual persons.
They represent a stake in a personal project, business, or a person's success.
Essentially, they are a tokenized representation of the reputation, skills, or work of a specific individual.
Personal tokens can be used to monetize content, skills, or time, and their holders get certain privileges.
These include exclusive access to content, the ability to participate in decision-making, or even a share of the profits from a person's projects or work.

Community tokens are similar to personal tokens, but they are issued by communities, groups, or organizations, not individuals.
They represent a stake in group projects, ideas, or the success of an entire community.
These tokens can be used to monetize public content, resources, or assets, as well as to encourage participation and collaboration in the community.
Holders of such tokens can also get certain privileges, such as voting rights in decision-making, access to exclusive content, or participation in the community's profits.

What is at the core of Web 3 Social?

At the heart of everything is decentralization, where power, functions, people, or things are distributed far from a single central location or authority.
Governance and decision-making are distributed to many participants or nodes in the network, rather than being concentrated at a single point.

In addition to this, the foundation of Web 3 Social is the ownership of any digital assets/rights.
If we look at human history, it was precisely the institution of property rights that led to the boom in trade and the economy.

The principle of system openness is also important.
It allows for quick responses to changes, as it does not require approval or information to be conveyed to the "top".
It also fosters innovation, as anyone can become part of the network and contribute, benefiting both the individual and the system as a whole.

Web 3 Social will promote the principle of ecosystem.
Ecosystem means creating an environment where various applications, platforms, and services are interconnected and interact with each other to provide users with a comprehensive experience.
This is fundamentally different from more traditional centralized systems, where each application or platform often operates independently and does not exchange information with each other.

Another principle worth mentioning is the principle of everyone's participation in the work of decentralized networks.
Web 3 Social aims for decentralized governance and active community participation. This means that users not only consume content or interact with the platform but also participate in decision-making that affects the development of the platform itself.

The principle of economic participation should not be forgotten – users can participate in the platform's economy directly, earning tokens for their activity, participation in platform governance, or investment in projects and communities they support.

Why should we bet on Web 3 Social?

• I believe it's time for more open and decentralized networks.

• You own your data, your profile, and connections; you can monetize them, taking power away from monopolies – in my opinion, these are the ideas that can easily become mainstream, as they have always been at the heart of historical revolutions and overturns in various forms.

• Cryptocurrencies (not the stock or other markets) – this is what interests the youth, who will set the next trends.
  It doesn't require financial expenses, as you can invest not money, but time.

• Web 3 Social is in the early stages of development, which allows entering the market at the very beginning with low competition and taking a good place.

• The principle of the ecosystem.
  My investment experience led me to the conclusion that it is better to bet on ecosystems rather than isolated products that are not connected to others.
  The more there is around products, the higher the chance of hitting the target.
  Web 3 Social has this important feature for me.

How to make money from this knowledge?

I want to emphasize once again that the trend is just emerging, so it's unclear what it will turn into.
You can approach it from any side and choose your unique path.
Below I will indicate what I'm doing myself.

• Entering crypto social networks at the early stages of development, which allows for quick promotion, creating content and building an audience.
  But it's hard to predict whether the network will survive.

• Creating a brand. I'm creating a personal brand, Crypto Girls, and the brand of our community, Crypto Girls DAO.

• Participating in communities or creating your own - contribute and grow with and because of the community.

• Creating a personal token or a community token.
  Investing in other tokens; doing activities to get project tokens for free.

• Educational activities.
  For instance, I run a channel, record podcasts and videos, write articles, attract like-minded people, and accumulate social capital.

• Development of such familiar areas as marketing, design, jurisprudence, psychology, management, and others with an emphasis on the concept of Web 3.

What resources will help those interested to delve more deeply into this topic?

In Web 3, the ability to independently search for information plays a special role. There are not many people who can lucidly convey such new material to you.

Keep in mind the high degree of uncertainty, potential risks, and understand that Web 3 is not the ultimate truth, but rather part of the cycle from centralization to decentralization; from closure to openness, which should give a new impetus to the development of society.

My goal is to provide hints, a foundation. The rest is your imagination and research.

Don’t forget to follow me on Lens and Farcaster

https://lenster.xyz/u/cryptogirls

https://warpcast.com/cryptogirls

click - the link to the article WEB 3 SOCIAL

1. What is a brand and why is it so important

It is hard to underestimate the importance of brands these days.

We are surrounded by brands, they are everywhere, in every sector of the economy, whether it is science, politics, education, medicine, services, goods or technology. It is hard to imagine a world without brands.

A brand can be thought of as a composite of opinions, ideas, impressions, emotions, images, characteristics, and reputation associated with an entity or a group of entities. Brands have an effect on us, they sway us, they infiltrate our thoughts, they shape our decisions, and they largely dictate our lives.

I will not take sides on whether this is a beneficial or detrimental trend; everyone must make their own conscious choice on whether or not to accept the status quo.
For my own part, I'm all in.

2. Examples of existing Web 3 brands

2.1 Cryptocurrency brands

The first and most obvious is Bitcoin. Bitcoin is the main brand of the Web 3 world and has many loyal followers all around the world and from very diverse social circles. A whole philosophy has emerged around bitcoin, bitcoin is not just a cryptocurrency, not just a technology, not just the foundation of the Web 3 world.
Bitcoin has become a religion.
It is a powerful weapon, and the most amazing thing is that we don’t know who created it.

2.2 Venture Capital Brands

A16z is one of the most illustrious venture capital firms, endowed with both a high degree of financial capital as well as a powerful social presence.
A16z's involvement in a project instantly imparts to it a tremendous degree of respectability, elevates its public awareness, and attracts other investors.
This venture capital also actively engages in educational and media activities, such as offering tutorial programs, podcasts, informative articles, and analyses.
A16z is the trendsetter of the industry

2.3. Community Brands

Speaking of the community, I should mention the Nouns DAO. The Nouns DAO is a sterling example of a strong community brand.
Its most distinguishing feature is the NFTs with square glasses, which have become an emblem of sorts for the DAO.
Major figures on Twitter have gone so far as to set these NFTs as their profile pictures, creating an atmosphere of selective exclusivity and luring new members with the desire to be part of the DAO. If you're interested, you can start here:

https://nouns.center/

2.4 Personal Brand

And, of course, the perfect example of a strong personal brand is Vitalik Buterin, the co-creator of Ethereum.
His incredible success has attracted millions of followers, who will undoubtedly stand by him no matter the endeavor.
He is a testament to the fact that it’s ok to be weird and different, to be unconventional, and to remain true to one's own self.
And being a genius definitely helps a lot.

3. Brand building, Web 3 platforms and tools

The open digital world is emerging before our eyes. We have completed the formation of the essential infrastructure (which, naturally, will continue to be improved in the future) and we have moved on to the next stage of constructing an open social system.

An exponential development of crypto brands, likely analogous to what we witness in the physical world, lies ahead.
Rather than composing a guiding handbook on how to construct a brand, I will rather highlight a few fundamental concepts to set you off.

A few simple ideas to get you started:

• Register a memorable domain that will remain consistent across all social networks.

• Balance your actions, don't go to extremes. The desire for total control over your brand and people who work with you must be balanced by freedom and flexibility, non-interference, and the ability to go with the flow.
  This is a fundamental issue that is very common in life, from parenting to the different systems of government.
  Acknowledge these multifaceted issues, do not micro-manage the mundane, you must be able to become a spectator and steer the disorder in the right direction at the right time.

• Work in different languages (the ability to promote in Russian and Chinese would be great), don't limit yourself to the audience of one single culture.
  Don't be scared if you don't know the foreign language well enough!

• Do not neglect your visual style.
  Come up with an extraordinary logo and visual language, pay close attention to the blend of colors and brand acknowledgement.
  For example, here is a nice design made by a member of our community.

And remember, your story and your personal journey should be unique.

I did not attempt to duplicate the ideas of others or create a stringent visual scheme from the beginning, everything develops naturally and as a part of the creative process.

Crypto Girls - is my way of exploring myself, accepting my imperfections, my peculiarities, the desire to open up to the world.
My energy attracts like-minded people who want to develop and express themselves together. This is how the Crypto Girls Community comes into being a reality.
Another note, gender is not important for our community, we want to maintain a common vibe of self-development, support, and the idea of equality for people of all genders.

Next, I will write about protocols/tools that can help you to build your own successful brand.
The competition and saturation in Web2 is very high, so my main focus is on Web3 protocols and social media.
Your brand will grow together with the success of the Web3 Social ecosystem.

3.1 Lens Protocol and Ecosystem

First you have to create a Lensfrens profile that will work as an access point and the default profile for all applications of the Lens Protocol.
Don’t forget to choose a beautiful domain and memorable design.

We use the Lenster website for publishing from the desktop or laptop.

And you can use the Orb app to access the ecosystem from your smartphone.

Publish new posts regularly, mass subscribe to other users (people will subscribe in return), over time you will gain followers and the protocol will start to promote your profile, building the momentum.

We've been growing our Crypto Girls account since the summer of 2022 and I can already see the results of our hard work.
We have strong engagement from our community, a steady growth in likes and comments.
Projects offer to promote their products, give us whitelists, provide access to various testnet programs.
Lens followers are subscribing to our Twitter and other social network profiles.

Keep an eye on new projects building their products with Lens protocol, they are interested in onboarding new active users and rewarding them later.

Look for new tools that help with promotion, optimize your work.
You can find a Lens List of our members if you click the link, we are the third most popular Lens community at the moment.

https://lists.inlens.xyz/lists/828274338313011201

3.2 Farcaster and Ecosystem

Farcaster and Lens are the best social protocols that are actively growing communities and various projects.
Sign up for Farcaster using the main mobile app.

The format of Farcaster is similar to Twitter and involves posting short messages. Posting images is also possible.

Keep an eye out for new applications built on Farcaster.
Some of them can help with promotion, for example Launchcaster.

The Launchcaster allows you to pin the best posts and reach the top recommended to extra attention from users and get new followers.

3.3. Mirror, Paragraph, Xlog

For longer publications, use Web3 publishing platforms (the most popular one is Mirror).

First of all, by doing so you will leave your mark on the Web3 and create a permanent record in the distributed database.

The tools to index and search for information stored on the blockchain are already starting to appear (I wrote more about these tools in the article about Web 3 Search, read it - HERE )

And second, the use of Web3 services is valued by builders and developers who can become your partners in the future.

Another increasingly popular Web3 publishing platform is Paragraph.

Paragraph is integrated with Unlock Protocol and is focused on building deeper relationships with the community, encouraging active readers, and sending them exclusive content.
It's a relatively new platform, so it's easier to get to the top and there's some hope for future airdrops as well.

I also want to mention the xlog, as a central part of the rss3 ecosystem.

It is not well known, but the functionality is very similar to Mirror and there is an opportunity to quickly go viral and get noticed by the developers (xlog team has already contacted us and thanked us for the content).

Get busy and stay active in all ecosystems.
If possible, use multiple publishing platforms, increase your Web3 presence and build your brand by spreading the reach.

Finally, I want to mention a cool tool that Mirror provides - the ability to collect articles in the NFT format (in Paragraph this feature is in test mode right now).
You can set total NFT supply and the cost of the mint, thereby getting donations and using the NFT to engage with your community.

4. Engaging with the community

The community is the brand's followers, loyal subscribers who are interested and invested in your brand.

Web3 allows you to create a strong and coherent community that is not limited to a single social platform.
You can connect and engage with the community, link it and grow by spreading your influence all over the digital world.

These are the tools to help you organize this abstraction into something more structured, connected and manageable.

4.1 Guild.xyz

Pay attention to the projects that are integrating with the Guild.

The list is growing all the time.

You can use the Guild.xyz as an anchor point and build the logic of engaging with the community based on the integrations of different services.

For example, you can create a special role in Discord for those users who collected NFT of your article published on Mirror.

This way you will stimulate the support for your activities, identify the most active and loyal followers and get the opportunity to reward them not only with a special role, but also, for example, with access to unique gated content, NFT and token drops, and so on.

You can find our Guild here - LINK

4.2 Unlock protocol

Another important project integrated with Guild.xyz is the Unlock Protocol.

It allows you to create and maintain communication with users and followers using NFTs. Unlock Protocol, integrates with other Web3 applications such as Paragraph (a publishing platform) and, for example, Tropee.

You can create a membership contract using the Unlock Protocol and regulate the distribution of unique content to selected members of your community using Tropee or Paragraph.

5. Conclusion

Protocols and platforms that will help you to grow and develop the Web3 brand are just beginning to emerge.

There is no clearly established way to grow and expand the community, all the tools are very abstract and will change in the future.
On the one hand, it makes your life difficult and uncertain.
On the other hand, you have a unique opportunity to be one of the early builders, and find a good place in the emerging ecosystem.

Did you notice the importance of ecosystems?
The strength of a project is determined by the number of integrations and partnerships. The strength of a brand depends on the number and quality of social connections.

Don't forget that there are real people behind the nicknames and avatars.
Meeting a community in real life is a great opportunity to make it stronger.
We've already organized multiple Crypto Girls events in Russia, Estonia, UK and in Dubai.

There are more events planned in the future.

Thank you for being here with us, the future is bright and we expect even greater things to come!

Don’t forget to follow us on Social Media:

Twitter Crypto Girls - LINK Twitter Crypto Girls Community - LINK

Lens Crypto Girls - LINK
Lens Crypto Girls Community - LINK

Guild.xyz - LINK

Ну и подписывайтесь сразу на наш телеграм канал, там много полезного. жмём - ТУТ ССЫЛКА НА КАНАЛ CRYPTO GIRLS

1. Что такое бренд и почему это важно

Думаю, что о значимости брендов в наше время много говорить не придётся. Нас окружают бренды, они повсюду, во всех отраслях, будь то наука, политика, образование, медицина, рынок услуг/товаров/технологий. Сложно представить себе сферу, в которой отсутствуют бренды.

Под брендом можно понимать комплекс представлений, мнений, ассоциаций, эмоций, образов, характеристик, репутации о субъекте (группе субъектов) или об объекте (объектах).

Бренды забирают наше внимание, манипулируют нами, вмешиваются в наши мысли, влияют на наш выбор, определяют нашу жизнь.

Не хочется рассуждать о том, хорошо это или плохо. Да и вряд ли такие категории вообще существуют. Принимать или нет существующие правила - осознанный выбор каждого. Не знаю как вы, но я в игре!

2. Примеры брендов Web 3 мира

2.1. Бренд криптовалюты

Первое и самое очевидное - это Биткоин. Биткоин является главным брендом Web 3 мира и имеет множество верных последователей из разных частей планеты и социальных кругов. Вокруг биткоина появилась целая философия, биткоин - это не просто криптовалюта, не просто технология, не просто фундамент Web 3 мира. Биткоин стал религией. Это мощное оружие и что самое удивительное - неизвестно кто за ним стоит.

2.2. Бренд фонда

A16z обладает огромным финансовым и социальным капиталом.Фонд оказывает влияние на развитие проектов, имеет большой вес в управлении. Информация об инвестициях а16з в какой-либо проект автоматически делает этот проект легитимным, он становится на слуху, другие инвесторы хотят занести туда свой капитал. Также а16з занимается образовательной и медиа деятельностью - проводит различные курсы, подкасты, пишет статьи. А16з создает тренды.

2.3. Бренд коммьюнити

Говоря о коммьюнити, хочется отметить бренд Nouns DAO. Его отличительной чертой являются НФТ с квадратными очками.Это целая экосистема проектов и людей, которая образовалась вокруг мема. Крупные твиттер инфлюенсеры ставят себе на аву эти нфт, что создаёт ощущение элитарной секты и возникает сильное желание стать её частью. Если вам интересно, то начать копать можно отсюда.

https://nouns.center/

2.4. Личный бренд

Ну и, конечно, не забываем про Виталика, создателя Ethereum. Виталик имеет множество последователей, они слепо пойдут за ним в любой проект, который он упомянет или начнёт. Пример Виталика многому учит. В частности, тому, что быть странным - это нормально. Не нужно стесняться. Просто будьте собой, примите себя, не следуйте шаблонам и стандартам. При этом ещё желательно быть гением.

3. Создание бренда, Web 3 площадки и инструменты

Открытый цифровой мир зарождается у нас на глазах. Мы закончили с построением базовой инфраструктуры (которая, разумеется, будет совершенствоваться) и переходим к этапу построения открытой социальной системы. Впереди нас ждёт бум брендов, подобно тому, как это было в “реальном” мире.

Я не хочу писать инструкции о том, как создавать бренд. С этим справляются маркетологи, шаблонные статьи которых можно найти в интернете.

От себя хочется упомянуть лишь следующее:

• Придумайте красивый (желательно свободный) домен, который вы будете занимать во всех социальных сетях.

• Ищите балансы во всём, не уходите в крайности. Желание тотального контроля жизни бренда и тех, кто с вами работает, должно уравновешиваться полной свободой, невмешательством, возможностью плыть по течению. Это фундаментальные вопросы, которые встают во всех сферах - от воспитания детей до системы управления государством. Распознавайте философские проблемы, не тоните в рутине, вы должны уметь становиться сторонним наблюдателем и в ответственный момент направлять хаос в нужное русло.

• Работайте на 2 языка (третьим мог бы быть китайский), не ограничивайтесь СНГ аудиторией. Я недавно начала работать на английском и в некоторых моментах с англоязычной аудитории уже получаю намного больше отдачи. К тому же партнерства с проектами являются важной нишей, для них будет приятно видеть англоязычный контент. Не пугайтесь, если плохо знаете язык, мы часто кидаем в наш канал материалы на английском, давайте учиться вместе!

• Не забывайте про стиль. Придумайте оформление аватарки и заднего фона, обратите внимание на сочетание цветов. Мне нравится оформление участника нашего коммьюнити.

В остальном считаю, что каждый путь и история должны быть уникальны. Я не читала маркетологов и не разрабатывала четкий план создания бренда, всё развивается естественным образом и движется в потоке.

Crypto Girls - это мой путь познания себя, принятие своей неидеальности, своих особенностей, желание открыться миру. Моя энергия притягивает единомышленников, которые хотят развиваться и выражаться вместе. Так появляется Crypto Girls Community. Заметьте, пол неважен, важно поддерживать общий вайб саморазвития, поддержки, идеи равенства.

Ниже я укажу протоколы/инструменты, которые могут вам помочь в создании бренда. Конкуренция в Web 2 очень высокая, поэтому основной упор я делаю на Web 3 протоколы и социальные сети. Ваш бренд будет расти по мере и за счёт роста Web 3 Social.

3.1. Lens protocol и экосистема

О том, что такое Lens protocol, можно узнать более подробно в статье Артёма - участника нашего коммьюнити. жмём - ТУТ ССЫЛКА НА СТАТЬЮ

На Lensfrens оформляем профиль, который будет действовать на все приложения социального протокола Ленс.С вас красивый домен + оформление.

Для публикаций используем с компьютера Lenster.

C телефона удобно сидеть через приложение Orb.

Делайте регулярные публикации, подписывайтесь в больших количествах на других пользователей (многие подписываются в ответ), со временем наберёте подписчиков и протокол начнёт сам рекламировать ваш профиль.

Я развиваю аккаунт Crypto Girls с лета и уже вижу результат работы. Нас заметила команда Ленс. Есть стабильные лайки и комментарии.
Проекты предлагают стать лицом их продукта, дают вайтлисты, доступы к закрытому тестированию.Многие с Ленс переходят и подписываются на наш твиттер.

Следите за проектами, которые появляются на протоколе, они заинтересованы в том, чтобы заполучить активных пользователей, наградив их.

Ищите новые инструменты, которые помогают в продвижении, оптимизируют работу. Тут, например, можно найти список наших девочек, который сейчас находится на третьем месте по популярности.

https://lists.inlens.xyz/

3.2. Farcaster и экосистема

О том, что такое Farcaster, можно узнать более подробно в статьях участницы нашего чата - Жени. жмём - ТУТ ССЫЛКА НА Ч.1 СТАТЬИ жмём - ТУТ ССЫЛКА НА Ч.2 СТАТЬИ

На момент написания статьи Фаркастер и Ленс являются лучшими социальными протоколами, которые активно обрастают коммьюнити и проектами.

Регистрируемся в Фаркастере, используя основное мобильное приложение.

По формату Фаркастер похож на твиттер и предполагает написание коротких постов. Однако выкладывание фотографий также возможно.

Следите за новыми приложениями, построенными на Фаркастере. Некоторые из них помогают в продвижении, например, Launchcaster.

Лаунчкастер позволяет закрепить лучшие посты и выйти в топ, что привлекает дополнительное внимание пользователей.

3.3. Mirror, Paragraph, Xlog

Для публикаций используйте Веб 3 паблишинг платформы (самая популярная - Mirror). Во многом они являются менее функциональными, чем тот же Teletype.

Однако, во-первых, тем самым вы оставляете свой след в Веб 3 базе. Уже начинают появляться инструменты для поиска информации, хранящейся на блокчейне (об этом я писала в статье про Поиск в Веб 3 , читайте - ТУТ ССЫЛКА). И, во-вторых, использование Веб 3 сервисов ценится западными билдерами, с которыми вам, вероятно, предстоит сотрудничать.

Второй набирающей популярность Веб3 паблишинг платформой является Paragraph.

Параграф интегрирован с Unlock Protocol и ориентирован на то, чтобы выстраивать с коммьюнити более глубокие отношения, поощрять активных читателей, отправлять им эксклюзивный контент. Это новая платформа, поэтому легче выйти в топ и есть надежда на airdrop.

Также я указала xlog, образующий экосистему rss3. Он не очень известен, однако по функционалу не уступает Миррор и есть возможность быстро засветиться (нам уже написала команда и поблагодарила за контент).

Отмечаемся во всех экосистемах. По возможности используйте несколько паблишинг платформ, так вы увеличиваете своё Веб 3 присутствие и шансы на airdrop.

Отдельно хочется упомянуть классный инструмент, который предоставляет Mirror, - collect статей в формате НФТ (в Параграфе эта функция в тестовом режиме). Вы можете устанавливать суплай и стоимость минта, тем самым получать донаты и использовать НФТ для работы с коммьюнити.

4. Работа с коммьюнити

Коммьюнити - это те самые последователи бренда. Веб 3 позволяет собрать коммьюнити в едином абстрактном пространстве, которое не ограничивается одной платформой. Веб 3 позволяет установить с коммьюнити связь, простирающуюся по всему открытому интернету. Ниже представлены инструменты, которые помогают организовать эту абстракцию во что-то конкретное.

4.1. Guild

Важную информацию о том, что такое гилд и как с помощью него организовать работу коммьюнити, вы можете узнать из нашей статьи про Гилд, ТУТ - ССЫЛКА.

Обратите внимание на проекты, которые интегрированы с Гилд. Список постоянно растёт.

Гилд можно взять за основу и выстраивать логику работы с коммьюнити исходя из интеграций. Например, вы можете создать особую роль для тех, кто сделал collect вашей статьи на Миррор в формате НФТ.

Тем самым вы, во-первых, стимулируете поддержку вашей деятельности. Во-вторых, идентифицируете активных последователей и получаете возможность наградить их не только особой ролью, но и, например, доступом к уникальному контенту, токенами и так далее.

Нашу гильдию можно найти ТУТ - ССЫЛКА.

4.2. Unlock protocol

Среди проектов, интегрированных с Guild, можно найти Unlock Protocol. Анлок протокол позволяет создавать связь с пользователями с помощью НФТ.

Анлок протокол, в свою очередь, интегрируется с другими Веб 3 приложениями, например, с Paragraph (паблишинг платформой) и Tropee. Вы можете создать контракт членства с помощью Анлок протокола и регулировать распространение уникального контента для отдельных членов с помощью Tropee или Paragraph.

5. Заключение

Протоколы и платформы, способствующие развитию Веб 3 бренда, только начинают появляться. Ещё нет четко выстроенной схемы работы, инструменты очень абстрактны. С одной стороны это усложняет нам жизнь. С другой стороны вы имеете уникальную возможность зайти в начале пирамиды и занять в ней хорошее место.

Заметили значимость экосистемности? Сила проекта определяется исходя из числа интеграций и партнерств. Сила бренда зависит от количества и качества социальных связей.

Не забывайте, что за никами и аватарками стоят реальные люди. Встреча с коммьюнити - отличный повод для того, чтобы съездить в другой город или страну. Мы уже виделись в России, в Эстонии, в Лондоне, несколько раз в Дубаи.

Спасибо, что вы есть, впереди много новых инструментов, стран и людей!

Наши социальные сети:

телеграм канал Crypto Girls - ТУТ ССЫЛКА телеграм канал Crypto Girls Community - ТУТ ССЫЛКА

ленс Crypto Girls - ТУТ ССЫЛКА ленс Crypto Girls Community - ТУТ ССЫЛКА

Guild - ТУТ ССЫЛКА

What data was collected?

Web 3.0 searching tools:

https://searchcaster.xyz - Farcaster social graph search https://bress.xyz/feed - Mirror search (listed in the Cyberconnet social graph ecosystem) https://app.yup.io/?search - search in Lens, Farcaster, Mirror https://rss3.io - wallet search https://lens.sepana.io - Lens protocol search https://askmirror.xyz - Mirror search https://cloutavista.com - DeSo search https://dune.ora.so - Dune search

Web3 searching tools by using scrolling feeds:

https://context.app - excellent functionality and convenient to use on a computer https://interface.social - nice phone app https://easy.me - social wallet with good UX\UI, recently launched a mobile app

Examples of using:

1. Askmirror - search for articles exclusively in Mirror. This allows you to discard unnecessary information that, for example, Google gives out. The only negative is that there is no sorting by article rating yet.

2. RSS3 allows you to track activity in various networks and protocols, both financial and social.

3. Yup, in comparison with Askmirror, expands the boundaries of the search and adds Lens and Farcaster. There is also a rating and relevance of articles / posts.

4. Сontext allows you to monitor the financial and NFT activity of friends, you can connect twitter and it will find the wallets of the accounts you are subscribed to.

5. Interface has integrated the Lens Protocol and Farcaster. It also allows you to monitor the activity of your friends' wallets.

I will note a nice mobile application, scroll down the feed and see what people of interest to us are doing now.

Thanks for your attention!

Our twitter

Crypto Girls Crypto Girls Community

Our Lens

Crypto Girls Crypto Girls Community

NFA!

1. Introduction

The uniqueness of cryptocurrency lies in its versatility. Economists, lawyers, psychologists, programmers, marketers - everyone can find something for themselves

By using the term "cryptocurrency," what I mean is the open digital world created with blockchain technology. Cryptocurrencies are not just digital currencies, we should think more in terms of "digital assets", "open digital economy", "open digital world".

After 2.5 years in the market I have developed a strategy that fits my strengths, resources, skills, desires and outlook for the future of Web 3.0. I'm not saying that you should completely agree with my vision, but I am suggesting that you can read my ideas and develop your own approach to the digital market.

Diving into crypto in 2020, my biggest bet was fundamental L1 blockchains. They ended up being the biggest winners of the famous market rally of 2021-2022. Now it is time to place new bets.

It seems that the stage of building basic monetary infrastructure will soon be over and we should move on to the next most important thing – building an open social digital system. This step is extremely important and everyone understands that it is coming, even many people outside of the crypto world.

The best thing for us is that we are still at the very beginning of the long social journey and have a unique opportunity to get into this new foundation of the giant Web 3.0 Social Pyramid.

2. What is the Web 3.0 Social Trend and what types of social projects are already there?

Let me explain what the Web 3.0 Social Trend is first. By social I first and foremost mean decentralized platforms and services that create and support interactions of people/groups with each other.

If the first layer of Web 3.0 we can conventionally refer to as “monetary infrastructure”, the second layer consists specifically of the social actions of different individuals/groups/DAOs directed at each other.

For a more efficient and structural analysis, I have split Web 3.0 social projects into different categories.

Note that there are no clear boundaries between them, all categories are intertwined with each other and will probably merge later to create that "new open decentralized Internet" we dreamed of all these years.

I suggest that we take a look at the following social categories. More focused and detailed analysis will be covered later by our community in additional articles:

• Social graphs

The social graph visually resembles a spider's web and stores the chain of connections between different participants. These connections are a major social media asset monetized by legacy social companies through targeting, advertising and selling data to third parties.

Existing monopolies are not interested in open and free-flowing data because they get the most profit out of a closed and controlled system. However, this makes them ineffective, rigid and leads to stagnation and inevitable collapse of user bases and revenue.

Open social graphs make it easier to create social apps because they provide underlying infrastructure with a constantly growing user base, so developers don't have to start from scratch, instead building on top of existing social structures. These open decentralized structures open up opportunities for advertising, communications, rating and reputation systems, and community management. They can create completely new forms of cooperation and interactions among users of different backgrounds and interests.

Users' benefits are quite obvious as well, they can finally have full ownership of the social profile, the ability to own and profit from user-generated content, and efficiently monetize it.

From an investment perspective, social graphs are very attractive by providing a growing ecosystem of services and projects, bringing value back to the investors.

The social graph is the foundation on which many applications will be built. Soon we will see the rise of new Discord,Twitter, Facebook and many others.

A list of social graphs:

https://cyberconnect.me https://lens.xyz https://mem.co https://relationlabs.ai https://www.dsnp.org https://subsocial.network https://primitives.xyz https://www.knn3.xyz https://ulas.network

• DAO

A DAO, or Decentralized Autonomous Organization is a well known and popular concept, but at the time of writing, most DAOs are neither decentralized nor autonomous. For now, most of them are just decentralized communities with small groups of core contributors and questionable governance.

Nevertheless, by looking at twitter threads we can see that DAOs are becoming very popular,  users are actively creating and joining DAOs with different goals in mind, ranging from shared investments to social and alpha-sharing communities.

The activities of DAOs are transparent and easy to share on social media so they usually form a full-fledged brand that attracts new followers. New products are created around the successful DAO, so DAO membership becomes very important for the reputation of prominent users.

Crypto Influencers indicate DAO memberships and roles in the profiles to raise the social value of their personal brand. DAOs are frequently emerging around already existing crypto projects as a form of true decentralization.

A good example of a DAO with a strong brand and community is NounsDAO.

A list of popular DAOs can be found here:

https://daocentral.com/explore

• Social identity, social rating

This category of social projects records user contributions to project development, community help, and other activities. The idea is similar to building a social rating system. It can be used in many important areas of Web 3.0 from decentralized finance, credit platforms, whitelisting and even airdrops distribution. It can increase trust between pseudonymous participants, make cooperation more efficient.

It is not clear yet exactly which form social identity will take, for example, it can make a snapshot of social activity and social connections in the Lens Protocol, perform analysis of financial activity in DeFi protocols, activity and participation in governance voting.

A list of projects building Social identity:

https://poap.delivery https://galaxy.eco https://rabbithole.gg https://noox.world https://beta.dequest.io https://www.disco.xyz https://mintkudos.xyz https://dappback.com https://floats.city https://www.gitpoap.io https://www.lvlprotocol.xyz https://ever.xyz https://www.proofofhumanity.id https://www.orangeprotocol.io https://lifeform.cc/did-protocol.html https://quadrata.com https://www.unipass.id https://qui.xyz https://www.sismo.io https://beta.layer3.xyz https://alpha.etherscore.network https://www.spectral.finance https://worldcoin.org https://www.idena.io https://www.brightid.org https://www.civic.com https://ont.io https://www.did.id https://crew3.xyz https://www.daylight.xyz https://charismasocial.xyz

• Social media

There are some theories that when we create an organization, we create a separate living breathing organism that pursues personal interest and tries to survive and beat competitors by any means necessary. And that is exactly where I see the main problem with existing legacy social networks violently refusing to share power by opening the user base and algorithms to other projects.

It seems that decentralization can solve this problem by giving users and creators control over the platform, ownership of personal data, profiles, subscribers, which will positively impact creativity, monetization and attract new users.

We can see that many Web 3.0 social networks have already appeared, some offer tokens for creating posts and content, building the so-called “Share to earn” economy (an offshoot of the general trend on monetization of any activity).

While it's hard to recognize a final winner of this race, I think we can start looking for candidates in these emerging ecosystems.

A list of social networks:

https://www.revel.xyz https://mirror.xyz https://solcial.io https://phaver.com https://yuser.co https://www.atem.io https://nftychat.xyz https://gm.xyz https://youminter.com https://taki.app https://www.huddln.io https://www.rug.fm https://orbis.club https://www.darkblock.io https://www.hashchat.xyz https://yup.io https://www.seam.so/new https://www.reveal.so https://tabula.gg https://www.dialect.to https://chat.blockscan.com https://mailchain.com https://metalink.com/login https://connect.nansen.ai https://beb.xyz https://satellite.im https://decode.chat https://comm.app https://dscvr.one https://comm.app https://interface.social https://bress.xyz https://paragraph.xyz

• Social tokens

The debate about private money has been going on for a long time. States have clung to their monetary monopoly until blockchain created an open system and put states power under a threat.

Most likely, both public and private money will co-exist, at least in the near future, and the one that proves to be the most effective will win in the end.

I see a lot of potential in social money in the long-term. Think about it, what is a dollar? It's a giant pyramid scheme. Its value is based on three things - trust in the US government and legal system, trading oil and dollar-nominated lending.

But we are free to organize our own community, come up with a mission, decorate and structure it, create a global brand, build partnerships, and drive adoption of our own digital currency by different agents with earned reputation and trust - so finally we can have our own personal dollar that is not limited or controlled by centralized government.

I think we'll see a lot of success stories like this in the near future. To conclude, I plan to invest in strong emerging community/influencer tokens, and eventually will create my own token for Crypto Girls Community.

A list of social token platforms:

https://www.tryroll.com https://rally.io https://forefront.market https://www.calaxy.com https://metokens.com https://strataprotocol.com https://www.talentprotocol.com https://solcial.io

• Tools for building and managing a community

These tools mostly fall into the "infrastructure" category, but I've listed them here for reference.

It's hard to say if there will be a winner in this category and what kind of tools will become industry standard. In my opinion, these features should be integrated into the Web 3.0 social networks, where the community will have easy and convenient access. It is also quite obvious to integrate these tools into the social graphs, such as the Lens Protocol.

A list of tools to create/manage a DAO:

https://backdrop.so https://highlight.xyz https://commonwealth.im https://www.utopialabs.com https://dework.xyz https://www.usecocreate.io https://samudai.xyz https://crew3.xyz https://www.daolens.com https://www.coinvise.co https://nouns.build https://sourcecred.io https://intros.ai https://www.kali.gg https://llama.xyz https://www.catapultlabs.xyz https://adimverse.com https://www.orcaprotocol.org https://wonderverse.xyz https://snapshot.org https://guild.xyz https://beb.xyz https://twitter.com/joincirclexyz https://www.gnosisguild.org https://tributelabs.xyz https://sobol.io https://www.showkarma.xyz https://www.outcome.finance https://www.tally.xyz https://metaforo.io https://www.iluma.xyz https://coordinape.com https://www.panvala.com https://dispatch.xyz https://matrica.io https://www.poko.fund https://site.gmfam.xyz https://www.dispatch.forum https://partiful.com

• Influencer/brand relations with followers

This category includes social tokens, social networking and community management tools.

The bottom line is that brands (commercial and personal)/influencers want a deeper and more meaningful relationship with their followers. And followers want to have more attention from their favorites.

An open system can help them achieve exactly that because it won't try to monetize these relationships and interfere in other people's relationships.

A list of platforms that provide communication between brands and followers:

https://www.socol.io https://www.arianee.org https://zoopcards.com https://komon.io https://www.tyb.xyz https://join.tell.ie https://www.truts.xyz https://www.snickerdoodle.com https://www.hang.xyz https://www.channel.xyz https://unlock-protocol.com https://www.mintstars.com https://blog.sermorpheus.com https://heirloom.io https://perk.shop

3. Why I bet on Web 3.0 Social success

• Economic environment

It seems that the current growth phase is behind us and the heavy market correction will continue in the near future.

In this scenario, the value of free capital will begin to increase (yes, we theoretically can go back to printing money, but a heavy correction after over stimulating the economy for so long is inevitable). It is also important to keep in mind that market adaptation to new reality will take some time and inevitable negative developments (e.g. liquidation, bankruptcies, etc.) may take years to finally be over.

This cool down period for the growth phase should be used properly. It is time to create something new that will allow true success during the next wave of industry growth. Capital may be leaving the markets, but another important resource remains: people.

• People

People cannot exist in complete isolation. We constantly feel the need to engage in social interactions with each other. That's exactly what's happening right now in Web 3.0 - community building, unification, cooperation, and product creation.

So I've come to the conclusion that growing your own community of single minded people is the best thing to have for anyone interested in growing in the Web 3.0 world. People reach out to you, offer ideas, help and share value. With the right people you can build basically any business or project, move into politics, it opens up limitless possibilities.

• Existing Infrastructure

We already have several blockchains, wallets, information sharing services, tools for development, a large number of experienced builders, developers, and new people onboarding onto Web 3.0 every day.Now we are ready to build a social system. It wasn't ready yet in 2018, but it is now. Web 3.0 will continue to grow despite slower capital injections and market cool-down.

• Twitter Research

Twitter right now is de-facto the main discussion platform to come up with new Web 3.0 ideas and share them to millions of users (it will take some time for proper Web 3.0 competitors like Lenster to rise and take significant market share).

Our research of the latest Twitter trends showed a massive growth of Web 3.0 social projects, while dozens of new social platforms and services are being built right now. More and more people create and join the communities to turn them into full-fledged decentralized brands for all the world to see.

• Limited awareness

At the same time, some hardcore crypto users are oblivious to the coming social trend, they are focused on DeFi monetary projects with straight forward profit incentives. They ignore Web 3.0 social projects, focus their attention on the areas they are familiar with and can’t see the emerging benefits and opportunities.

Crypto social is a completely new thing and it might become the new profit generating meta very soon. With limited awareness and attention from mainstream crypto-community, early adopters of Web 3.0 social trends might be handsomely rewarded in the future.

• We are the customers.

What is important to understand is that we are the target audience who will use new social products. We are the target group and to create proper decentralized community social projects might distribute tokens to the early adopters and contributors who helped and were active on early stages of development and growth. Keep that in mind while interacting with new platforms and services.

4. How to make money with Web 3.0 Social

• Airdrops and token giveaways

We all know the stories about the projects rewarding early users for signing up for a newsletter or filling out an interest form. Thousands of free tokens were awarded for testnet participation or ambassadorship programs.

Now there is less money in the market and much more professional drop hunters trying to get the next big airdrop. The competition is severe, heavily automated, scripted and taken over by bots. They are willing to do a lot of work for little to no reward.

So how do you beat them?

To do this you have to understand your advantage and use it – it could be your gender, unconventional ideas, personal skills, appearance, openness, technical knowledge, or other specialization.

It's unclear if social projects will airdrop tokens simply for filling out a form, this model was done already and too many people are trying to abuse it. Maybe they will choose a more complex and intricate distribution format. Nevertheless, the hype phase will inevitably come.

It seems promising to look for new interaction formats with social projects, for example by posting new unique content in social graphs. Some social projects might reward users who bring attention to the platform and help them build an ecosystem by filling it with new exciting content.

And as a nice bonus, your crypto social media activity is a great way to build on-chain reputation. It will be extremely valuable in the future. The more likes, followers, posts and impressions you will gather – the higher your social rating and the higher your chance to be rewarded by projects in the future.

• Followers, brands.

Gated news monopolies and legacy media are losing their power. People are more interested in the content of ordinary people like you and me. Once you've gathered an audience, you can create anything you want, share the most diverse and unique content imaginable and be successful.

While the competition in the emerging social networks is low, there is a great opportunity to quickly promote and grow your profile, attract subscribers, and build a personal brand.

• Project partnerships

By having popular social media accounts, you can sign into partnerships with different projects and receive various benefits, be it specific whitelists, token allocations, special rewards or sale discounts. We already have some successful partnerships via our Lens profile, so you can try it as well.

• Content monetization

Decentralized social networks are more user-centric, which creates new opportunities for content monetization – built-in donations, paid subscriptions, tipping systems and special NFT drops, among many.

• Domains, profiles

Another idea is to claim cool domain names in social graphs and other ecosystems that might be of interest to people who come after you. Company names, brands, names, popular nicknames. Domains and profiles are easy to sell because you own them in the NFT format.

• Investing in creators economy

New and promising investment opportunity – investing in social tokens of specific DAOs/influencers/brands. You can also invest in content, profiles, posts (Lens Protocol already implemented these features, but at a very early stage, check them out).

• Grants

If you have a popular account with active community/followers, it's not hard to get a grant from social projects and use these resources to start or expand your own business.

5. Ecosystems watchlist

Spot hits bring the most profits, while also having the lowest probability of hitting. Regarding this I like to bet on ecosystems.

In an ecosystem, the success of one project has a positive impact on other projects in the ecosystem as well as on the whole ecosystem. I think we should look for winners somewhere here. However, it is not yet clear how these ecosystems will correlate with each other.

It is also necessary to consider the number of partnerships, integrations, interests of Web 3.0 builders based on their Twitter subscriptions.

5.1 Lens Protocol ecosystem

Lens Protocol is a social graph from the team that created the Aave DeFi protocol.

Relevant list of the Lens Protocol ecosystem projects can be found here:

https://lensgarden.xyz/

From the entire ecosystem, I will highlight the profile service https://www.lensfrens.xyz. Importantly, it’s a unified profile for all applications built on Lens protocol. Therefore, it makes sense to take up domains and gain subscribers with little competition. Please note, the profile is sold together with the subscribers!

From the social networks built on Lens, I highlight https://lenster.xyz.You can post whatever you want, collect likes and subscribers. As a result, this may affect your future social rating and increase the probability/amount of airdrops.

I’d also like to mention the availability of its own marketplace – https://lensport.io. For now, you can buy profiles and posts on it, but I think the monetization and investment options will expand in the future. Investing in creators (content creators) is a promising and new niche which we’ll be following up.

5.2 Cyberconnect ecosystem

Cyberconnect is a Chinese social graph.

A list of the Cyberconnect ecosystem projects is on their website, scroll down here:

https://cyberconnect.me/

If you want to find more projects, then you can follow the twitter of the founders/affiliated individuals, open their subscriptions and look for leads.

From the entire ecosystem, I highlight https://link3.to. You can take up a domain, organize/participate in AMA and send/collect Soulbound tokens (identities). These activities are likely to affect your social ranking.

Cyberconnect itself looks less promising than Lens. While in the Lens Protocol most of the projects come from the community, here is a sense of centralization and secrecy.

However, Cyberconnect cooperates closely with other Chinese projects, including rss3, mask network, matrix world. I suggest diving deeper into their ecosystem and partnerships. You can see that they are connected and doing "their internet".

Also, pay attention to rss3 and its social protocol https://crossbell.io. Everything is still so early there that I managed to take up domains of blockchain names and VC. I haven't emphasized it into a separate ecosystem yet, but it is likely to be done.

It's important to bet on both sides, so we’ll observe this ecosystem as well.

5.3 Farcaster ecosystem

Farcaster is an open protocol that allows the creation of social applications.

A list of applications on Farcaster can be found here:

https://farapps.farcase.xyz/

and here:

https://www.farcaster.xyz/ecosystem

From the entire ecosystem, my attention grabbed the Farcaster app itself, which is positioning itself as a Web 3.0 Twitter.

The app has an interesting feature that allows you to track the NFT activity of app users. You can see the name of the NFT, and how many users of the application own it.

Additionally, you can check the names of the owners of each popular (over a different period of time) NFT.

And the time they minted an NFT.

It’s quite useful, considering that almost all of Farkaster's users are Western builders and people related to Web 3.0.

5.4 DeSo ecosystem

DeSo is a social blockchain.

Its token is already traded and a large number of domains are taken, so it seems less promising. Nevertheless, it’s worth monitoring the ecosystem's evolution.

A list of the DeSo ecosystem projects can be found here:

https://signup.deso.com/explore

The ecosystem features decentralized analogues of all popular Web 2.0 social networks: Tiktok, Twitter, Instagram, Linkedin, Medium, Discord. It looks like a purely commercial story from the VCs. There is no sense of community involvement, which doesn't match the essence of the social. However, things can change.

5.5 Ceramic ecosystem

Ceramic provides developers their own way to integrate important features such as advanced identities (profiles, reputation, social graphs), user-generated type of content (messages, interactions), use of dynamic data in apps, and many more.

A list of the Ceramic ecosystem projects can be found here:

https://developers.ceramic.network/learn/highlighted-projects

I don't feel the strength of the community yet, I don't like the visuals, and the technical side is not clear. However, the project is often glimpsed on Twitter. I think it's worth taking a closer look at it as well.

6. Conclusion

Social category in crypto seems promising because of its novelty, large number of monetization variations and its understandability for people outside the crypto world. However, the winners will be difficult to discern.

Do a lot of betting with low risk, keep an eye on the ecosystems, and dig into Twitter. Think about your advantages and develop a unique market strategy. Be ready that you need to search for unique information from primary sources on your own.

7. Our social media

Twitter Crypto Girls

Twitter DAO

Lensfrens Crypto Girls

Lensfrens DAO

Thanks for translating:

Twitter Macevoy

Twitter Solomiya

Twitter Mike

Thank you for your attention! You can collect our article for supporting us!

Позже я множество раз сталкивалась с потерями (иногда сама создавала их) и каждый раз становилась лучше. В 2020 году на мир обрушилось серьёзное испытание - коронавирус. Можно сказать без преувеличения, что это событие изменило жизнь каждого.

Маски, отмена авиасообщений, банкротства, потеря работы, протекционизм, переход на дистанционный режим, болезни, смерти и прочее.

Мир пережил много разрушений и потерь. Я сама полностью лишилась жизни, которой жила последние 6 лет. Но, как обычно, это дало толчок чему-то новому. Алан Гринспен назвал бы этот процесс созидательным разрушением. (книга 
А. Гринспен «Капитализм в Америке»)
Созидательное разрушение - главная движущая сила экономического прогресса, нескончаемая буря, разрушающая бизнес и человеческие жизни, но по ходу этого создающая более продуктивную экономику. Серьезные проблемы реального мира дали толчок для развития цифрового. Многие сферы нашей жизни, которые ранее происходили оффлайн, перешли в онлайн.

Взаимодействие в сети стало удобней. Скорость распространения информации увеличилась. Возросло количество приложений для инвестиций, их интерфейс стал более понятным. Большую популярность получили такие платформы, как тикток. Источником информации и объектом для наблюдения становились не централизованные сми и даже не привычные звёзды, а обычные люди, создающие контент посредством социальных сетей. Это породило так называемый тренд "Creator economy". Миллионы людей попробовали себя в роли инвесторов и блогеров. Информация об успешных вложениях разлеталась быстро и доходила до всех.

В совокупности с печатанием денег (а также другими удачно сложившимися факторами) это привело нас к сверхдоходности (причём на многих рынках).
В криптовалюте мы перескакивали с тренда на тренд, с мании на манию.

Дефи, блокчейны, нфт, сошиал, плей ту ерн/лерн/мув, дао, метаверс, прайваси. Однако, кажется, что праздник заканчивается и начинается отходняк.

Вопрос, который я себе задаю, что дальше? Центральные банки повышают ключевые ставки и сворачивают стимулирование экономики. Из истории следует, что, как правило, ужесточение политики центрального банка приводит к смене настроений и переходу к депрессии. Ценность свободных денег увеличивается, кредитование и инвестиции замедляются. Стоимость активов начинает падать. Коронавирус выявил неэффективность не просто бизнеса, а целых отраслей экономики и государственных/социальных институтов, которые живут лишь за счет вливания в них большого количества денег. Прекращение поступления денег приведёт к эффекту домину, где один субъект будет падать за другим.

Оглядываясь на хайп 2021 года, кажется, что его сложно переплюнуть и новым людям пока неоткуда взяться.
Отсутствие притока новых людей и денег приводит к падению пирамид, увеличению количества скама, сворачиванию проектов.

В противоположном сценарии (с мягкой денежной политикой) деньги продолжают печататься, жизнь неэффективных институтов искусственно поддерживается, и мы переходим к гиперинфляции, что в итоге может означать падение государственных валют (в этом сценарии криптовалюты, которые являются частными деньгами, получили бы новую силу).

Несмотря на всё это, процесс перехода нашего мира в цифровой, кажется, необратим. Подобно тому, как когда-то создавался рынок открытой международной торговли, сейчас создаётся открытый цифровой рынок. Создание этого рынка стало возможным благодаря блокчейну, который позволяет фиксировать наличие активов и переход прав на них. Это гигантский рынок, который охватывает почти всё население земли и не имеет границ.

Исходя из этого, я делаю долгосрочную ставку на рынок цифровых активов, подытожу:

• Ожидаю падение устаревших институтов реального мира (например, SP500), которые, вероятно, потянут за собой рынок цифровых активов. Допускаю, что цифра может упасть раньше (из-за слабого регулирования и размеров) или не упасть вообще (например, если цб вернутся к мягкой политике и продолжат печатать деньги).

• В первую очередь ставлю на инфраструктурные проекты, которые считаю значимыми для поддержания открытого цифрового рынка (основной портфель - это блокчейны, собираю с осени 2020 г, примеры проектов в портфеле - GLMR, FLOW, AZERO, DOT, AVAX, NEAR, MINA, SOL, IMX, CSPR, ROSE, ADA, ATOM, EFI, NYM). Буду держать дальше.

• Понимаю, что большая часть проектов умрёт.

• Выборочно захожу в новые проекты, равномерно фиксирую прибыль.

• Держу свободный кэш в ожидании депрессии.

Добавлю:

• Неопределенность

Никто не скажет вам точно будет ли рынок в ближайшее время падать или расти. Потому что это сложная система, где действует множество факторов, одно событие переплетается с другим, последствия проявляются с задержкой, меняя движение и тд.

В то же время неопределенность может прийти в баланс с определённостью, должны быть какие-то фундаментальные постулаты, на которых строится стратегия. Часть моих выше.

• Радикальность

Ввиду неопределенности нельзя быть радикальными и делать всю ставку лишь на 1 сценарий.

🖤 Что бы ни случилось - после разрушения всегда идёт созидание. Вопрос лишь во времени.

Тут больше мыслей

https://t.me/cryptonotions

https://t.me/cryptonastja