Ok, in case you're asking yourself "BITCOIN WHAAAAT?" , I definitely see your point but yeah, we're talking about:
👉 those famous Cryptopunks
👉 as NFTs
👉 on the Bitcoin Blockchain

With a very high probability, you're one of those screaming that NFTs on Bitcoin can't be done but let me clear your mind with a bit of history: NFTs were born within the Bitcoin Blockchain. The first NFT inscripted (or minted) on the bitcoin chain was Quantum, originally inscripted via the Namecoin and then sold in 2021 during an auction on Sotheby's for almost 1.5 milion dollars.

Aha, now you're no more "SHAME! SHAME! SHAME!" me, uh?

I won't dive deep into the historical part, but rather I'd love to talk a bit about this new phenomena that is booming and it's called Ordinals. (never call them NFTs on Bitcoin!)

What are Ordinals?

In the context of Bitcoin, "ordinal" refers to the order in which transactions are processed and confirmed by the network. When a user sends a transaction, it is broadcast to the network and included in the next block that is mined. The order of transactions within a block is referred to as the "ordinal position" of the transactions. The ordinal position of a transaction can affect its likelihood of being confirmed by the network and the fees required to get it confirmed in a timely manner. Transactions that are included in earlier blocks are more likely to be confirmed faster, so users who want their transactions to be processed quickly may choose to pay higher fees to incentivize miners to include their transactions in an earlier block.

So, when it comes to Ordinals on Bitcoin, you have to keep in mind that:

👉 Ordinals are based on the time in which they were inscribed in the blockchain;

👉 They're mostly transactions between wallets, inscribed within the bitcoin blockchain;

👉 They can contain a file, wether it is a jpeg, an audio file, a video or a gif.

Now you can see why we're talking about "NFTs" on Bitcoin...

Recently, people started inscribing jpegs and audio on-chain, creating this new NFT on Bitcoin wave, and the most famous one has been the one of Bitcoin Punks, preceded just few days earlier from another collection called Ordinal Punks.

What's the difference though? Well, I could say timing and inscription! While Bitcoin Punks is recognized to be the first PFP 10k collection on Bitcoin, Ordinal Punks have been correctly inscribed within the first 650 inscription EVER on Bitcoin.

Are you kinda understanding where I am going now?

It's not that easy, but you can see that there's a huge difference between NFTs on Ethereum and NFTs on Bitcoin, and actually reasons are different:

• on Ethereum, people use to focus on IDs of different collections, specific traits or meme numbers within each different collection. In Bitcoin, these are not important but rather it's important the Ordinals that stands behind the transaction. Is it the first Ordinal inscribed in a block? It's rare! Is it the last Ordinal inscribed? Hell yeah, another rare one!

• Even though some collection can be somehow ugly, they can be FOREVER considered (if processed in these days) the first ones ever on Bitcoin! We're moving currently full speed ahead toward 100k Inscriptions and you may say "Oh, that's a lot!". What if these will become 1 million transactions in, say, a bunch of weeks? You'll still be within the first 10% of the transactions.

• Rather than talking about collectibles, we are talking about numismatic in here. The importance of an NFT is either provided from the Collection, either provided from the intrinsic value that we can assign to the specific ordinal of the collection itself

About this last point, there's an amazing document talking about Ordinals, explaining clearly how to make an interpretation about that. If we look within this documentation, you will see that value can be provided (exactly as in numismatic) not only to imaged but, rather, even to single bits of Bitcoin like Satoshis.

A Satoshis is 1/100000000 Bitcoin, the smaller amount of that, and it can have a huge value based on the ordinals in which it's been inscribed.

Here following, few examples about that:

Said so, should you start looking into Ordinal?

In my humble opinion, you have to. These are changing completely the NFT game, as there's no Smart Contract based on that, only the bitcoin blockchain. Everything is directly inscribed in that, no strings attached.

Furthermore, all the protocols and projects built on bitcoin are moving faster than expected lately, as everyone wants to make sure that Ordinals will have a marketplace with a proper UX and UI, making sure people will be able to buy/sell/trade Ordinals on this blockchain.

What should you do to make sure to be ready with this?

Start being part of this revolution is not easy but you can do few steps to begin. First of all, make sure to download a Sparrow Wallet or any other Bitcoin Wallet. If you need an help on how to receiver Ordinals on Sparrow, here's a good guide about it.

If you're feeling a bit more geek, you can download Bitcoin Core and install a prune node on Bitcoin on your laptop. Is kinda easy, you can do it by following this video.

Right after that, you need some BTC that you can purchase on every CEX or DEX around.

That's it, nothing more! To inscribe a transaction, you need to send a transaction from a wallet to another one by inscribing an image within that. Unfortunately, there's no easy procedure but, if you're curios to know how I did it for Cryptopunks, just ping me on Linkedin and I'll be glad to walk you through!

Long live and prosper my friend, I hope you've liked this one and now, onto the next one 🚀

My proposal of focusing on content creation started quite good in 2022 but then, in September, this happened:

I know, I know: you haven't be upset at all! I have a bit more than 50 readers as of now and none of you should be upset BUT a promise is a promise!

When I started my newsletter, I did it with 2 main ideas:

👉 focusing on web2, not web3
👉 allowing web2 companies to understand how to move into web3

I did it just once, but my promise for the next year is to be completely accountable about that! No spam, max 2 mail per month, to explore potential use cases!

In the meantime, this Xmas there's been a frenzy of free mint and easy mint via Manifold, a tool I've been talking about a lot in September! In case you want to test how to mint out your very first collection, here's my how to guide on this:

1️⃣ Why does it make sense to launch your own NFT collection?
2️⃣ Setting up your first wallet
3️⃣ Creating images via AI 🔮
4️⃣ Manifold pt.1. - Discovering the Tool
5️⃣ Manifold pt.2 - Minting NFT (on testnet)
6️⃣ Manifold pt. 3 - Launching on Mainnet 🚀

Get ready for 2023, it will be so much fun🚀

Ah, in case you haven't, my free mint is still open! Owning one will give you the chance to free mint every single new token I'll be dropping from 2023 on (and I promise, there will be different of them!) 🚀

In case you want to mint, here's the link 👉 https://app.manifold.xyz/c/futura-dechiricoz

See you next year fren, enjoy these holiday ❤️

So we ready? We ready! 🚀

First official newsletter of Fly3r is out! As promised, my aim for this newsletter will be quite a simple one: focusing on web2 companies that are able to could join the web3 space and leverage its opportunities. The first take will be about an Italian sports and winter brand called Colmar (yes, like the French city!)

An important disclaimer: this is NOT FINANCIAL ADVICE, neither an objective financial analysis of the company. Moreover, is just a personal analysis on how the company addresses has been moving forward overtime and which strategies it can leverage to boost growth into web3.

First and foremost, let me say thank to that strong group of 32 people who happened to hop in even before the launch of my first newsletter.

Thank you, Thank you, Thank you 🙏 As much as this will be worthwhile, I took a snapshot of your emails and will try my best to reward you later on!

Moving forward, let me introduce you a bit about the forma. It will be quite a simple one and will be based on 3 main bullet point:

👉 The Company: introduction about the company itself and howt
👉 The Story: what has been done over time
👉 Bridging into web3: which kind of activities it can leverage to boost growth

As this is the first newsletter I'm sending, please feel free to send over comments and ideas while reading this so I can better shape it!

Colmar - The Company

The birth date of the company goes back to the 20s in Italy. To be more precise, the company was born in 1923 from Mario Colombo in a city very close to Milan, called Monza. Since the very beginning, focus of the company has been the one of producing hats, gloves and shirts made of wool plus focus on technical job supplies. This lasted till the end of the 40s, when the end of the II World War brought the company to discover another opportunity: the one of winter sports.

Given the new rise of sports and the capability, for the company, of creating technical and solid winter products, plus the geographical know how given the distance of Monza from mountains, Colmar became rapidly one of the top notch companies producing technical winter sports and, very soon, became the main sponsor of the Italian Skiing team, supporting them through all the Olympics medals won from the team during the 1970s.

Since 2009, the Company decided to launch even an everyday fashion brand, focusing on a younger target market but still leveraging very technical and high quality products.

Colmar - The Story

Colmar has always been on the hedge of creating cool products for technicians, sports addicted and people who are willing to dress in a fashionable and sporty way. For this reason, Colmar has always tried to balance its position by leveraging, on one side, strong partnerships with athletes in different winter sectors and, on the other side, winking to the mass by doing great adv that would become a "must". Italians that will read this newsletter will definitely remember this [probably]:

While, during 70s and 80s, you could only buy Colmar's products in top tier shops or in those ones very focused on skiing (I already own one of them, it was my father's one!), lately the company started opening flagships stores either in Italy either worldwide, so to grow the brand and the positioning.

Right now (beside the hot temperature) you can find a nice surprise in Piazza Gae Aulenti in Milan 👇

Flagship stores have become fundamental not only to grow the brand but, furthermore, to make sure the company could create long-lasting partnerships. Among the most important ones, it's important to underline the ones with Lacoste (distribution for the Italian Market), X-Bionic & X-Socks (Italian brand focused on sports and technical products).

I would have loved to see a bit more about the numbers of the company, so to present how it could grow and boost its positioning, but I wasn't able to do so. Hopefully, from the next one, I'll pick up companies with financials opened to the mass and give you an insight of the company's performance.

This question is for you then: if you have some insights on corporate numbers than can help me create this, please drop me a line by answering to this email and I'll be glad to give an update!

Bridging into web3

You may ask yourself now: is it worth for a company like this to bridge into web3?
Well, you know it, I would never ever say no (lol) but I'll try to explain HOW this can be leverage from company as Colmar.

In the previous paragraphs, I've addressed 2 main points:
👉 Colmar is a company that has been able to innovate over time
👉 Colmar has been able to move from the Italian market to the Global one and maintaining the main skillset and power of the brand

Lately, we have seen many projects entering web3 in the fashion Industry:
🤝 Gucci has signed up multiple partnership not just to create a new revenue streams but, moreover, to build a presence in the NFT & metaverse industry;
👀 Nike, leading the entire space with the highest revenue from the space, has bought a company in the AI/VR industry (RTFKT) and create a completely new brand, with a clear vision and a solid brand positioning;
🐊 Lacoste partnered with Minecraft to release its first, physical, collection to bridge the gap with NFT and Metaverse space and launched the UNDW3 Genesis Pass, its first pass in the NFT space to create token-gated opportunities

These are just a few of the companies that joined the web3 space starting as physical names (haven't addressed The Fabricant, launching straight out as a web3 company), it's clear to see how fashion is becoming more and more a thing where metaverses and NFTs are guiding the path.

The main know how and feature of the Italian company hereby addressed can be leveraged as a core element to define and create a specific positioning in the environment. I'm talking about the high technical products and the focus on winter sports.

Imagine how this can impact the web3 space:
👉 leading the winter sports in the top metaverses by creating events and opportunities to earn rewards that can just be leveraged on Colmar's environmemnts
👉 launching a token-gated community for passionate about winter's sports and crypto, creating top-notch events in high level locations and launching new trends to be followed on
👉 partnering with companies that allows tracking while skiing (eg Garmin) and allowing users that purchased NFT from Colmar to earn rewards while dressing up with the brand

From NFT to a utility token to metaverses, Colmar can address a specific niche and leverage it to increase either brand awareness either P&L. Even though every company has, in its mind, to grow revenues and make way more solid financials, in the web3 this can't be addressed as a short term solutions. To name a few, see what's happened with companies as Pepsi: if you're here just to monetize, you'd better leave.

You may ask yourself "how everything stated above can be done?". The answer, as we know, is not easy, but surely I'd suggest to:
👉 focus on the overall brand positioning and 5/10 years strategies
👉 make sure the web3 strategies can fit with the physical ones, so to make everything intertwined
👉 create a web3 brand that is related but different from Colmar (because the aim is to be top-of-mind for a new world that is growing strong)
👉 setup partnerships within the environment that can help create a sense of trust right from the beginning
👉 start teasing the opportunity within already estabilished sponsorships that will happen in the winter's sports, so to be the very first one winter related company to talk web3 to the mass
👉 choose the best community from where to start from
👉 choose the most suitable blockchain on where to build from (in my case, I would balance quality of the chain with sustainability issues, so to be aligned with company's values)

The process is not an easy one for sure but, with a step-by-step approach, growth will happen by being the first winter company leading the whole market.

________________________________________________________________________

Thank for staying this me for this read! I hope you liked it, in case you don't please let me know what didn't worked out well by answering me back! See you in 2 weeks for a new wave of Fly3r!

Next week I'll be in Lisbon and London, in case you're there drop me a line so we can catch-up!

For the Italian Fam🇮🇹: drop of my token is still on. It will cost 0 ETH + Gas fees, I'll be dropping something cool when this sold out! If you have a Metamask wallet and want to mint it, you can find it here 👉 https://app.manifold.xyz/c/futura-dechiricoz

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