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        <title>Drew's Newsletter</title>
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            <title><![CDATA[The Future for Holder]]></title>
            <link>https://paragraph.com/@drew/holder-wind-down</link>
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            <pubDate>Mon, 10 Jun 2024 19:14:42 GMT</pubDate>
            <description><![CDATA[A few weeks ago, we decided to officially shut down Holder. It was the hardest decision I’ve ever had to make.

Ultimately, the web3 market is too early for the company we wanted to build.

We took a major bet on a nascent, emerging industry and knew it would be an uphill battle. Web3 brand messagin]]></description>
            <content:encoded><![CDATA[<p>I’ve struggled writing this for a while —&nbsp;I debated whether or not I should even post anything publicly — but I finally put some thoughts together.<br><br>A few weeks ago, we decided to officially shut down Holder. It was the hardest decision I’ve ever had to make.<br><br>Ultimately, the web3 market is too early for the company we wanted to build.<br><br>We took a major bet on a nascent, emerging industry and knew it would be an uphill battle. Web3 brand messaging and marketing automation will be a MAJOR category in the future, but it's not ready yet in its current form.<br><br>I'm incredibly grateful for this experience and the opportunity to lead and build Holder. I'm so proud of what we built, the team we assembled, and the amazing products we shipped.<br><br>I can't say thank you enough to our team, investors, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.highalpha.com">High Alpha</a>, board members (<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out ember-view" href="https://www.linkedin.com/in/kandersen1/">Kristian Andersen</a> <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out ember-view" href="https://www.linkedin.com/in/keithlaska/">Keith Laska</a>), and all our customers and partners who took a chance on us. The journey was truly the reward.<br><br>So what’s next? This is still just the beginning for me. I'm working on some new projects and continuing to lean into the things that truly excite me —&nbsp;web3 marketing, Farcaster, B2B web3, the future of SaaS, real AI use cases, the music industry, and more —&nbsp;with the goal of launching something new in the future.<br><br>My true passion is to help build companies and grow them. While I work on what's next, I’m taking some time to help others start new companies or grow their businesses, focused on marketing, growth, product, and messaging. I'll be advising some startups and doing some fractional marketing work, so if you're working on something cool and want to chat, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://warpcast.com/drewbeechler">reach out</a> on Farcaster.</p><p>I'm also an open book — I'd love to chat with other founders and am willing to share everything about building (and winding down) Holder. I hope there are many lessons I can help share through our experience and I'd love to see this contribute to the greater good of more companies being successful in the future. Depending on the reception of this post, I may do some AMAs on Farcaster and happy to tell all. </p>]]></content:encoded>
            <author>drew@newsletter.paragraph.com (Drew Beechler)</author>
            <category>web3</category>
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            <title><![CDATA[Purple's Proposal to Fund Farcon]]></title>
            <link>https://paragraph.com/@drew/purples-proposal-to-fund-farcon</link>
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            <pubDate>Mon, 12 Feb 2024 18:35:58 GMT</pubDate>
            <description><![CDATA[I voted yes today to Purple’s Prop 54 to fund and support Farcon and the Farcon Hackathon.&nbsp;There were quite a number of questions and concerns b...]]></description>
            <content:encoded><![CDATA[<p>I voted yes today to <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://nouns.build/dao/ethereum/0xa45662638e9f3bbb7a6fecb4b17853b7ba0f3a60/453?tab=activity">Purple’s</a> <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://nouns.build/dao/ethereum/0xa45662638e9f3bbb7a6fecb4b17853b7ba0f3a60/vote/54">Prop 54</a> to fund and support Farcon and the Farcon Hackathon.&nbsp;There were quite a number of questions and concerns being voiced in the Purple channel and group chat, so I thought I’d share my thoughts if it helps anyone else decide.</p><p><strong>First off</strong> — events like Farcon are some of the most impactful and strategic events for building a community of builders, users, and fans. I saw this firsthand when we built our Connections user conference at ExactTarget and with Dreamforce (100k+ attendees) when I was at Salesforce. I believe Farcon is going to be the next Dreamforce, WWDC, or Google I/O, but built around a permissionless, decentralized protocol. How cool is that?</p><p>The value and ROI on supporting this is tremendous. If all Purple used its treasury on was retroactive Prop House rounds and funding Farcon every year, I’d be very content (though I have much larger aspirations for what we can accomplish). That’s why spending 1/3 of the treasury doesn’t bother me.&nbsp;</p><p><strong>Second</strong> — let’s talk about the budget. Yes, the proposal could/should have had more details and a rough line-item budget for how the funds will be used. I think it helps tremendously for visibility and getting folks onboard. Personally, I would have been more likely to vote for it if there was absolutely zero budget, though. 10E to sponsor Farcon and help put it on? I’d vote for that all day.</p><p>I’ve personally managed event budgets in the multiple six figures, and the budget ted <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://warpcast.com/ted/0xab6fe844">shared on Farcaster</a> is very frugal on all fronts. You can tell they are not trying to waste this money while making the event as valuable as possible. Events in general (especially in a major city like LA) are <em>EXPENSIVE</em>. For comparison, this is well below any sponsorship level at a major conference like Consensus, Mainnet, ETH Denver, Bitcoin Miami, etc. Hosting just a simple happy hour for 200+ people can be $15-20k in most places.&nbsp;</p><p>This is barely scratching the surface of what it takes to put together a conference like this. They’ve been incredibly transparent in the conference planning and have shared more than any other conference organizer ever would with a sponsor.</p><p>This team is also known, OG Farcasters and Purple holders. They’ve been talking about this sponsorship and proposal for a while. They’re just moving very fast, trying to get things done and probably didn’t think a line-item budget was necessary for people to get behind it —&nbsp;it’s clear they’re not trying to rug the treasury.</p><p><strong>Third</strong> — urgency here is incredibly important. The organizing team is probably under immense time constraints right now. If anything, this proposal is cutting it too close to the event itself and they needed this prop to close weeks ago. I wish we could have voted on the proposal a couple of months ago, but we’re here now.</p><p>It takes months (and years sometimes) to put together a conference, and the organizers need upfront funds to book venues, make deposits, and know they aren’t on the hook personally for thousands in liabilities. I’m sure the lack of support, asking for edits and resubmissions, etc. is impeding a great deal on their planning. That’s why I think it’s important to answer any questions in the /purple channel or with @ted and @mcbain directly over the next 48 hours and get this passed asap.</p><p>I’m choosing to assume positive intent and support builders doing superhuman things to expand and further the Farcaster ecosystem. Hopefully, this helps other voters in thinking about their decision!</p>]]></content:encoded>
            <author>drew@newsletter.paragraph.com (Drew Beechler)</author>
            <category>daos</category>
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