GM everyone

The boundaries of web3 are only limited by the creativity of the founding teams. The optionality and flexibility that this technology grants both the customer and company is what makes this industry to compelling. It gamifies the consumer experience.

"No longer fans paying but fans receiving value from their creator and this opens up a virtuous circle that can only increase further." - “dvcati.eth”

The mystery box from inBetweeners is a fantastic example of this gamification of loyalty assets to their community. If you have not seen the first stages of the Mystery Box Reward Redemption Flow, please see the first article here:

https://mirror.xyz/europalabs.eth/tS27ZYVFzKhRqPSDqcGF1LSxZWplWuF5n8L9VDRytIY

TLDR: The inBetweeners members were granted a free token called the “Mystery Box”, contents unknown at the time. First Box Burning event took place via Europa Lab’s Redemption Logic Technology. Over 1,000 members decided to burn their box token to receive the reward: a bespoke Famiglia Hoodie by GianPiero worth $+250.

Full FAQ Via inBetweeners:

https://inbetweenersnft.notion.site/inbetweenersnft/inBetweeners-Signature-Hoodie-Release-FAQ-d006c5858af74b1c8fef9a323c1277fa

The INVASION of the Famiglia Hoodie

It is very unique concept that a digital asset can give the owner the choice to burn the token to receive a physical product. It adds a lot of layers. 1) Economic: deflationary supply of the underlining digital asset. 2) Gamification: what will come next in the box? Will it be better than the hoodie? 3) Financial: sell the box (the original free loyalty asset) on the open and make a profit (free $$$). But, lets add another layer, what if the physical asset you receive from burning the digital asset is the key to another digital asset? The only way to receive the perks of this new digital asset is taking the unknown risk of burning the box or buying the hoodie on the open market!

Inside this Famiglia Hoodie, the customers will find a qr code and a unique numerical code. This QR will point to Invasion Hoodie Mint page. Anyone with this unique code will be allowed to mint a INVASION token. The code can only be used one time. The Europa Labs contract checks the database of codes to ensure the code is valid before validating the mint (Fun side note: bye bye minting bots!). 1 wallet can mint more than 1 Invasion token, if they have more than 1 unique code. This new digital collectible will serve as access to an exclusive inBetweeners x High Snobiety event. Date/Location TBD.

TLDR: being a member of the inBetweeners, you received a free “Mystery Box” Token, burn this token and have a bespoke designer Hoodie sent to your home. Dont own a bear? The hoodies were available for sale on the inbetweeners online store for $256. These hoodies will contain a qr code and unique code that will allow the claim of a new digital collectible. This new digital collectible will be used to generate a ticket to an an exclusive inBetweeners x High Snobiety event. Date/Location TBD.

inBetweeners is a global crowdsourced community focused on spreading love and positivity across the metaverse. Access to the community is limited to 10,777 bear holders, each special in its own way.  The inBetweener’s art is hand drawn by Gianpiero, a world-renowned artist whose work has been sought after by Snoop Dog, Netflix, Levis, Bel Aire Rose, and more.

For inBetweeners, Gianpiero has joined up with Justin Bieber to bring the NFTs to the world stage. Behind them, is a team of start-up operators, celebrities, and growth marketers to ensure the longevity of the community.

At Europa Labs, we built and are launching a dedicated web3 application flow for the InBetweeners team to power their tokenized Famiglia Designer Hoodie (token redeemable).

Tokenized redeemables are NFTs that are backed by a claim on a physical item, rather than a simple jpeg. Tokenized Redeemables enable luxury good enthusiasts to acquire, hold, and trade claims around scarce collections, without having to deal with custody and shipping during each purchase.

Redeeming is easy – simply trigger the contract redemption function, which can be done via application interface at redeem.inbetweeners.io, and the Designer Hoodie will show up on your front doorstep.

How it works - the User Experience for Designer Hoodie Redemption

At Europa Labs, we built a dedicated web3 application flow for the inBetweeners team to power their tokenized Famiglia Hoodie token redeemable.

Tokenized redeemables are a type of non-fungible token (NFT) that represent ownership of a physical item, rather than just a digital image. This allows luxury goods enthusiasts to easily acquire, hold, and trade claims on scarce collections (in this case the inBetweeners’ Mystery Box) without the hassle of handling custody and shipping with each trade.

In the traditional web2 ecommerce model, a luxury item must be shipped to the buyer before it can be resold.  However, with the web3 model and tokenized redeemables, users can buy and trade claims on these items multiple times before they are actually "shipped" to the final buyer who wants to use the mint-edition item. This streamlines the trading process, reduces shipping costs, simplifies custody, and offers other benefits.

To redeem the Famiglia Hoodie, users will need to provide their physical address and shipping information through the dedicated web app.  Users simply enter their shipping information, desired size, and other information – and then initiate a “burn transaction” of their mystery box to finalize their purchase order.  The redemption process is limited to one box per bear.

This information is then exported to a third-party shipping and fulfillment company for processing. During the redemption process, users can also choose attributes such as size, which will be reflected upon fulfillment. Once the NFT has been redeemed, users will receive a confirmation email at the address specified in the web app.

When an NFT is redeemed, the overall supply of the "mint condition" item it represents decreases by one unit, making the item itself more scarce and valuable. This presents an opportunity for the client to create a social marketing campaign as the hoodies are redeemed and the available supply decreases over time.

Utilizing Decentralized Web Services

Critical to the mission of enabling a web3 future, the application build utilizes a number of native-web3 services to ensure a robust, decentralized, and performant backend for users.

The website assets are stored on a decentralized cloud platform called Storj DCS (decentralized cloud storage) – which splits all of the static object content in to small pieces, streaming them in parallel from over 17,000 endpoints across the globe – thus enabling quick load times across the world without the need for data replication or a CDN.

For the dedicated Famiglia redemption App, Europa has built its own metadata rendering service instead of using a third-party data service (such as OpenSea API) to retrieve NFT metadata. This service natively indexes key collection content and events using a dedicated subgraph with The Graph.

RPC routing for the application is accomplished using the Pocket Network, instead of a centralized provider – this enabling a more secure, decentralized, and resilient backend for the interface between the ethereum network and the application.

Moving forward - a dedicated web3 application for inBetweeners

The Europa Core 1.3 update includes new features and enhancements including:

• Faster Pass Generation with improved UX

• Mobile Native (SMS) Pass Generation and Onboarding

• Ties users’ On-Chain, NFT art to their Mobile Pass

• New token-gated experiences and features

• Native social support for Instagram, Twitter, and web3 social platforms like Lens and Farcaster

• Integration of OpenSea’s Seaport API for branded trading funnel and royalty capture

Announcing Version 1.3 of the Europa Core – a Web3 Loyalty Engine

Over the past few months, our product team at Europa Labs has been heads-down – focused on building a scalable product engine that enables companies, brands, and creators to bring value to their web3 communities – driving loyalty, enhancing utility, and delighting customers and end-users along the way.

Today, we are excited to announce the latest release of our product engine, V1.3, – which adds several new enhancements, features, and design updates in response to customer demand.

Improving the User Experience for Pass Generation

Faster Pass Generation

Previously, when generating a pass within the “my-tokens” page, users would have to manually input their information for each action – including their name and email address each time they sought to utilize their Access Token. This created unnecessary friction during the onboarding process.

Our latest V1.3 update streamlines this process – requiring less data entry – and thus accelerates the user experience for the process of pass generation within the web3 application.

By reducing the number of required data forms and eliminating an unnecessary wallet signature, we have demonstrably reduced the confirmation time of pass generation itself, which now requires only a single signed message from the token-holder’s wallet to verify ownership.

Mobile-Native Pass Generation and SMS Onboarding

At Europa Labs, we believe that the majority of users will be onboarded to web3 through their mobile phones. Thus, we have built our core application engine to support this experience.

Frequently, the confirmation email containing the users’ Apple Wallet or Android pass would be filtered into spam by our users’ email providers.  In our last release (v1.2), we implemented best practices around spam-filter bypass, keyword optimization, and trusted hostname setup – but our user feedback was clear – this email-driven process still felt somewhat cumbersome.

As a result, we decided to rethink this email flow entirely and replace it with a mobile-native approach for users, cutting out email and replacing it with an SMS-driven pass-generation flow.

During the pass generation experience, users will now enter their phone number rather than email, accept the terms and conditions, and will receive the pass confirmation as a text message, enabling them to add it to their Apple Wallet or Android in a purposefully-designed manner which natively interfaces with the mobile operating system.

Tying Users’ onchain, NFT art to their Mobile Pass directly

A key aspect of NFT-driven web3 communities are the ability for holders to feel unique through a customized frontend, making the experience personal to the unique user.

As such – the participants’ NFT and it’s brand should be natively embedded across the user experience.  In this vein, we have added a feature that ties each users’ unique NFT to their entire experience within the europa product engine.  Consider it akin to an anchor that maintains a sense of synchronicity across the users experience, while also being a unique identifier to the NFT holder. In doing so, Europa is providing a further touchpoint for users to dive deeper into the world of Web3 and fully embrace a more identifiable, unique connection with their brand of choice.

As a first step, the users’ NFT is now represented and displayed within their generated Mobile Pass.  For Apple Wallet, the Europa Core engine pulls the NFT metadata associated with each NFT, tying it directly into the pass generation process.

For the 11 Captains’ Club, users’ will now see their unique hat image represented in their Apple/Android wallet as such:

![Mobile Pass – cryptographically tied to NFT via https://www.ethpass.xyz/

](https://images.mirror-media.xyz/publication-images/t897kJwNk7rtZyQLxZuOo.png?height=518&width=975)

The ticket will land in the users’ mobile wallet (Apple/Android Wallet) and will look and act exactly like an airline ticket would.

As part of the Europa Framework, this metadata is pulled from the decentralized cloud directly, using an IPFS-pin backed by Storj - utilizing web3-native object storage.

In addition, every other piece of automated communications – including emails that user receives for redemption, etc. will also contain an image of the users’ NFT, assigned by token ID.

New token-gated experiences and features

As part of the latest Europa Core release (version 1.3) – we have also incorporated new optional UI elements for our clients, including support for a token-gated banner image and support button.

Some of our clients, like 11 Captains’ Club, have already taken advantage of these new core engine improvements – by creating new, in-app, token-gated flows to enhance their membership experience.

In the example below, 11 has incorporated the ability to opt-in to a private marketing list, available only through the in-app flow.

![New token-gated banner image/workflow

](https://images.mirror-media.xyz/publication-images/eHRNSCI9WRqwcOG4ITFzS.png?height=972&width=975)

Other clients have implemented automated concierge desks, support flows, and other features – tying together an in-app, token-gated experience to third party webhooks and APIs.

We are happy to work with our clients to enable concierge/messaging flows that create automatic support workflows outputting to email, sms, slack, etc.

Connect your users Instagram, Twitter, and web3 social platforms like Lens and Farcaster

As part of the Europa Core v1.3 Release, we are announcing the general availability of a native integration for most social networks.

Any customer/client that has built a web3 app with us – and utilizes our Europa Core (Loyalty Framework) can now enable their users to directly connect to Instagram Twitter, and web3 social platforms like lens.xyz and farcaster.

The recent launch of web3 support on most social platforms now enables influencers on platforms like Instagram, Twitter, and others to showcase their digital asset collections and “flex their status” (or directly market) their most useful digital assets to their followers.

Web3 is becoming an increasingly important part of social media-driven marketing and growth initiatives, and Europa is here to guide our customers through the technology and best practices around web3 and social.

This will enable influencers on Instagram to showcase their digital asset collections and “flex” them to their followers.

Stay tuned for more deep dives into our various social integration patterns.

Locking-in creator royalty flows

As always, we enable our customers to select which actions, utility, and specific features they would like to associate with their Web3 Loyalty Application.

One specific feature our clients have asked for is the ability to capture trading royalties that are be generated from marketplace trading volume, given the emergence of 0-royalty marketplaces.

To solve this problem, we have designed an in-app listing experience using OpenSea’s Seaport API. This optional feature enables our clients’ loyalty members to trade NFTs directly from the Europa instance, with a curated, branded experience.

By opting-in to this feature, brands create a trading funnel, in-app, that captures new royalties, driving new recurring revenue streams for the loyalty collection creator.

Summary

Everything about Europa is customized specifically for our clients to build a deeper relationship with their most loyal fans, while harnessing the power of Web3.

Europa Core is an end to end solution for creators and businesses to empower their customer relationships through digital collectibles.

The crypto-native team at Europa Labs integrates with protocols such as Ethereum, Storj DCS, OpenSea, The Graph, and zkSync to offer composable, cutting edge solutions for their clients. The solution scales along with the customer’s business. Through Europa’s solution, customers can easily mint tokenized redeemables, offer them to their communities, and deliver the digital assets to customers. This allows customers to focus on their business, rather than the underlying Web3 technology.

For more information about web3 loyalty platforms subscribe to our blog, and visit our website at europalabs.io.