On the afternoon of January 25, the first session of the sixth Yuxi people’s Congress opened at the Nier Grand Theater. On behalf of the Municipal People’s government, mayor Jiang Hua made a government work report to the general assembly.

Looking back on 2021, the ranking of major economic indicators of Yuxi City in the whole province has been significantly advanced, and the economic and social development is ready to catch up and surpass. Looking forward to 2022, the economic and social development goals of Yuxi City are as follows: the city’s regional GDP will increase by 8%, the investment in fixed assets will increase by more than 9%, the total retail sales of social consumer goods will increase by more than 8%, the total import and export volume will increase by 15%, the increase of consumer prices will be controlled at about 3%, the general public budget income will increase by 3%, and the per capita disposable income of urban and rural residents will increase by 6% and 8% respectively, The registered urban unemployment rate was controlled within 5%, the urbanization rate was increased by 2 percentage points, and the grain output was stable at more than 600000 tons.

Focusing on the above objectives, Yuxi will focus on nine aspects: implementing the industrial multiplication plan and accelerating the construction of a strong industrial city; Comprehensively promote rural revitalization and accelerate agricultural and rural modernization; Expand effective supply and accelerate the upgrading of modern service industry; Deepen reform and opening up and enhance the momentum of innovation and development; Strengthen the project orientation and fully expand the effective investment scale; Accelerate the construction of digital Yuxi and create a new benchmark of digital industry; Implement regional urban renewal and improve the construction quality of new urbanization; Promote green development and build a beautiful Yuxi; Improve people’s well-being and let the whole people share the fruits of development.

In accordance with the qualitative objectives and quantitative indicators proposed in the 14th five year plan for national economic and social development of Yuxi City and the outline of the long-term objectives for the year 2035, as well as the arrangements and deployment of the Sixth Party Congress for the next five years, the key task of Yuxi in the next five years is to make green the “most beautiful background” for high-quality development; Let industry stand up as the “strongest backbone” of high-quality development; Let common prosperity write the “best answer” for high-quality development.

10 practical things of benefiting the people in Yuxi in 2022

Yuxi’s 10 practical things to benefit the people in 2022 cover employment, education, medical treatment, transportation and other aspects. The specific contents are as follows:

1. More than 28000 urban jobs were added, 7000 people with employment difficulties were helped to find employment, and more than 700000 rural labor forces were stably transferred for employment.

2. Start the construction of 10 kindergartens and primary and secondary schools, and add 360 kindergarten degrees and 1620 primary school degrees. We will fully implement the construction of the central kitchen project of schools in central urban areas to ensure the centralized feeding of primary schools in the stage of compulsory education on March 1.

3. Implement the project to improve the specialized ability of county-level people’s hospitals. 100% set up independent stomatology clinics, 95% set up rehabilitation professional groups, 60% set up independent ophthalmology clinics and 40% set up geriatrics professional groups.

4. Accelerate the construction of “four good rural roads”, and newly reconstruct 260 kilometers of rural roads.

5. Develop facility agriculture and build more than 200000 mu of high standard farmland.

6. Implement 50 rural water supply guarantee projects to consolidate and improve rural drinking water safety; We will solidly promote the “toilet revolution”, transform and build 6840 rural household toilets and 214 public toilets.

7. 150 urban renewal projects, 200 old residential areas and 900 shantytowns were implemented. Accelerate the construction of municipal roads and open up 16 “dead end roads”, including 5 in the central urban area and 11 in other counties (cities and districts).

8. 35km of new natural gas pipeline network and 10000 new residential users.

9. At least 700 cultural performances benefiting the people will be held, benefiting more than 1 million people.

10. Provide free cervical cancer screening and health guidance to more than 10000 women of difficult school age.

11. 
    

No one expected that “living” will become the realistic appeal of many enterprises from a slogan in 2020.

This year, enterprises really realized the importance of “cash is king”, which is reflected in the fact that “marketing” has become unprecedentedly important in the household industry. How many orders can they grab has become the key to the life and death of enterprises. At this time, order is king.

But after a period of time, the phenomenon of “excessive force” is becoming more and more common - most enterprises not only fail to achieve the desired effect, but also cause harm to the brand.

For example, low prices harm the interests of dealers and old customers. The same live broadcast bargaining will make consumers tired and impatient with the brand.

This reflects the contradictory struggle of enterprises - is it to seek survival and short-term results at any cost? Or long-term development and brand vitality? Does the household industry still need a brand in 2020? What else can we do as a “brand”?

In fact, the two are not the opposite of either or, but need higher wisdom to integrate them, and finally achieve the tripartite win-win of consumer value, brand value and dealer value.

At present, successful cases emerged during the epidemic, such as Lin Qingxuan’s help to repair the damaged “mask face” of front-line medical staff, the live broadcast of yuntiaodi in taxx bar, and the recent frequent appearance of “love without delay” of Gu family home super product day, all achieved the following points at the same time:

Insight into social emotions and find resonance points between brands and consumers

Break the traditional routine and let the product value fall to the ground

Marketing out of the circle to further enrich the connotation of the brand

These successful cases show that even in the worst market environment, the brand can still make a difference and maintain or even enlarge the brand value.

Insight into “social emotions” and find brand resonance

The epidemic has not only caused a huge impact on the economy, but also brought a series of impacts on people’s psychology, emotion and behavior habits, “social emotion” is also changing. At this time, it is the time for brands to seize the opportunity to strengthen the minds of consumers.

For example, because of the need of epidemic prevention, everyone needs to wear masks. In particular, front-line nurses are easy to be cut out of their “mask face” when they are on duty continuously. Skin care brand Lin Qingxuan seized the new scene needs, combined with product advantages to create a new user mind, forming a new highlight of “repairing the mask face of medical staff”.

Family home is aware of more subtle changes in “social mood”.

In 2020, the sudden arrival of the epidemic pushed the pause button on everyone’s life, the opening time of school was postponed, the work plan was suspended, and even the original marriage date had to be postponed. The long-term isolation and tension make people yearn for ordinary simple emotions and return to the normal track of life.

Life is pressed the pause button, but the love in everyone’s heart is still fermenting.

In this context, on April 2, gujia home and people’s network launched the “love without delay” - the collection of “love stories” during the epidemic. Once the activity was launched, it aroused a high resonance among all the people, and the popularity of microblog continued to ferment. The topic has been read more than 220 million times, triggering 40000 discussions among netizens.

Immediately after the second round, following a circle of friends with the largest viewing diameter of the super moon in the whole year, the huge red word “囍” on the Bank of the West Lake in Hangzhou on the evening of April 8 once again attracted attention.

This masterstroke also comes from Gu’s home - in Hangzhou West Lake, a famous holy land of love, Gu’s big word “囍” expresses the voice of the whole society: spring will always come, and the cold winter of the domestic epidemic has gone away. Let love not be postponed, and a better life in 2020 can be put on the agenda!

Through a series of actions, Gu family home has entered more people’s hearts, which also proves once again that a good brand can “light up life”. Especially when the brand can resonate with users, it is the best advertisement.

As sun Laichun, the founder of Lin Qingxuan, said, when a person faces the epidemic, the most powerful thing is immunity; When an enterprise faces the epidemic, the most powerful thing is brand power.

People are isolated at home, and consumers’ minds will not be isolated. You should let customers know what your brand is.

Live broadcasting is not “TV shopping”, but also to deepen brand awareness

From emotional resonance to commercial transformation, enterprises also need to “step on the door”. Under the epidemic, live marketing has become the choice of most enterprises.

However, most of the overwhelming live selling has become a “replica of TV shopping”, which has aroused doubt and even disgust.

In fact, the core of webcast is high-quality content (the professional ability of the anchor). Whether it is reward or goods, its business model is the realization of influence.

The home broadcast often lacks the most core “content”, and the anchor is often the “bargainer”. How can such a live broadcast last long? How can consumers buy and have a clear understanding of the brand?

Shanghai famous bar taxx gives a good case. During the epidemic period, taxx bar opened online, and DJ broadcast the new form of “cloud disco” which was highly praised by disco lovers all over the country. A live broadcast reaps 7 million + sound waves, with a revenue of more than 720000 yuan a night. While creating joy and reducing anxiety, it also contributed positive energy to curb the epidemic.

At the same time, in the home furnishing industry, we see that Gu’s home furnishing “takes an unusual road” again. On the super brand day in 2020, Gu Jia invited debate celebrities and star couples Fu Seoul, Lao Liu, Cheng Lu and Si Wen from the wonderful world to open a special “live battle”.

Different from most simple and crude sales of live marketing, focusing on “who should be the master of marriage house decoration?” The topic of “Tucao”, which all the people can make complaints about, has opened up a deep discussion.

On the day of live broadcast, the number of online viewers in Gu’s home tmall live broadcast room reached 4.8538 million.

During the live broadcast, guests will experience the advantages of home and home in a humorous way. This way of “indirectly bringing goods” for the family not only makes it easier for users to accept and participate, and finally empowers the terminal, but also makes people deepen their understanding of “super brand day”, and users and brands become friends.

If the brand wants to go out of the circle, it must put down its airs