Phaita, a columnist of editorial and opinion leaders

Five to four youth festivals, also the first trading day in the capital city of May, saw a large banking unit, such as young people, turning over. The same day saw the opening of the Civil Bank, which was again in the unit for nearly eight years; the Chinese bank rose by 7.36 per cent, the Central Bank rose by 6.77 per cent, the Transport Bank increased by 6.68 per cent, the Business Bank increased by 4.87 per cent in several other major banks, the Agricultural Bank by 4.68 per cent, the Plateau Bank by 4.17 per cent and the Bank by 3.80 per cent, so that the Bank’s unit had increased significantly, with the exception of the Greater City, and had seen less in history.

Indeed, the performance of the Banking Unit on 4 May could be considered a contraction of the Bank Unit this year. Indeed, this year the banking unit, in particular the six major countries, experienced a remarkable increase. Since this year (as of 4 May), a cumulative increase of 20.94 per cent has been observed in the large-scale banking index of the Schengen countries, with a rise of 14.06 per cent, 23.02 per cent, 24.69 per cent, 16.34 per cent, 24.89 per cent, 24.24 per cent, 24.24 per cent, respectively, in the prices of workers, farms, pedestrians, pedestrians, pedestrians, commissariats, garette banks. This increase in the banking unit, which is represented by six major acts, is extremely difficult in the context of the continued low equity prices of many units.

It is not difficult to explain the reasons for the rise in the banking unit, especially the six-strong increase. The most striking interpretation is “value investment” or “value return”, after which the value of the six strands is too high in terms of the data in the statements. In 2022, net profits amounting to $364.83 billion, not only the most lucrative bank, but also the most lucrative market company in equity A, were the lowest in six major business ventures this year. In fact, on the top lucrative list of the most lucratively marketed companies, the pedestrian, construction, agricultural and middle pedestrians occupy the top four positions, ranked 10th and the garage bank ranked 12.

This is due to the fact that the six major banks are very profitable banks, which create conditions for high-profile, high-equity rates in the six major banks. To this end, in the 2022-year annual report, the Bank introduced a lucrative cash credit programme, with each general equity unit finding a gold dividend of yuan renminbi (including taxes) and assigning a total of 1,081,69 million yuan renminbi to the general equity, or 30.0 per cent of the net profit attributable to the parent company’s shareholder, or 31.3 per cent of the net profit attributable to the parent company’s general shareholder. Even at a rate of 6.13 per cent, the rate of dividends was much higher than the rate of bank deposits for the same period, even at a rate of 4.95 per cent for the day-to-day trip on 4 May.

Moreover, even after an increase in equity since this year, the value of the six major lines remains low. As at 4 May, the dynamic market rate of turnover remained less than five times as many as five times as possible; the rate of turnover in agriculture, construction, transport, etc. was five times greater, with 5.2 times as high as in the middle and 5.4 times as in the post-reserve bank. Moreover, all six major banks are currently in a state of net decay, such as a net asset of 9.05 per unit at the end of 2022, but a unit price of only 4.95 per cent and a net market rate of only 54.70 per cent. The value of the bank unit’s investments is evident. Therefore, the banking unit should be properly structured and a manifestation of market value investment.

However, with regard to the conduct of the banking unit, I feel more that it is a tactic of the concept of “medium-evaluation”. After all, the value of the investments of the six major lines has always been visible and does not require deliberate value discovery. However, for the time being, the six major banks have been rebuilt by the market, and why have investors watched the value of their investments in the six main lines? Since, in the investor’s view, the six main banks are money-generating banks, even the most lucrative ones, the banking unit is not growing. For example, net profits in 2022 for work lines increased by only 3.49 per cent on the same scale, with an increase of 0.02 per cent in the first quarter of the year, almost zero. Moreover, the banking unit is familiar and largely unsuitable, and therefore lacks the necessary imagination space for investors.

There are also large real estate assets in the bank unit’s assets, which are also why investors are admirable. After all, with population ageing, the depreciation of real estate is almost inevitable. Thus, although the banking unit appears to have a good investment value, many investors maintain a cooling attitude towards the banking unit.

Why, then, has the banking unit been gradually recovering from the market since this year? The six main lines have a completely new concept, the “medium-evaluation” concept. In November last year, the President of ACMC was able to propose, for the first time at the annual meeting of the 2022 Financial Street Forum, “exploring the establishment of a China-specific system of valuation”, at the twenty-23 working session of ACAC, held on 2 February this year, the President was again referring to the topic of the China-specific valuation system and exploring a collective decision to establish a Chinese-specific system of valuation to become the Board of Trustees.

The introduction of the “meditated” is of great significance to the current Chinese market. On the one hand, it provides the market with a clear direction, and the undervalued central bank entrepreneurship is thus the target of market focus, with the result that the typology of the stock is being manipulated by the market, and the six major pedestrian shares are thus strong. On the other hand, these middle-word equities (e.g., two barrels of oil) and six major banks are essentially weighted units, which can stabilize large dispossessments and even drive up the bulk of the stock, which create conditions for a secure landing of the full registration system and for the distribution of new units under the registration system. In addition, the establishment of six major banks of the central bank’s entrepreneurship is also conducive to the value added of State-owned shareholders’ assets and even to the creation of conditions for the refinancing of these enterprises. Thus, the introduction of “medium-evaluations” is a major invention that is well known for the wisdom of regulators.

It is against this background that the banking units, such as the six major banks, have been kept up. After all, there is a “medium-evaluation” guide, with a flag of “value investment”, and the market will certainly not misperform the banking unit. After all

Photographic German: General Dothmond Home, Swiss State Mengöl-Cober became a candidate for the street’s wish. In London, a higher-than-average first door is being sought to replace the Spanish door, Kepa (28 years old) and the Senegalese door (31 years old), whose performance is poor. Mendi was said to have been told that he might leave the club in the summer, and Dotmond would certainly want to retain the Swiss, although he had committed a great mistake in his puppet competition with his puppets (indignation, kicking the balloon), it was undeniable that he remained one of the best doors of Deca, but that Kober would have preferred to hit the champion together.

Map BP:

FURIA 2-0 ATK（Inferno 16-8；Vertigo 16-1）

Figure 1: Inferno

Figure 1 shows Inferno actively selected by ATK. Furia didn’t start to work until the middle of the first half because they lost the pistol game first. As Furia maintained its economy, ATK’s attack began to hit a wall everywhere. Furia, who felt the fight, scored 6 points in a row at the end of the first half and ended the half with 9-6. In the second half, Furia still kept a hot hand. Kscerato and art quickly opened the score. ATK had no good way to stop Furia’s fast attack, and finally lost 8-16.

Figure 2: Vertigo

Come to their own map, although the opponent defends first, Furia is not afraid at all. The differences in map understanding between the two sides soon appeared, and Furia was not soft at all. Drop seized this good opportunity to brush the data and cut down the rating in Figure 2.05 and ADR in figure 109.4. In the end, Furia took a 14-1 lead at half-time, and didn’t give a meeting to the mobile phone in the second half, so she took it away 16-1.

In the next step, we will further strengthen the investigation and punishment and crack down on these illegal and criminal acts. Those who engage in distribution and delivery business without “electronic pass” will be detained for 10 days and fined 500 yuan in accordance with Article 50 of the law on administrative penalties for public security.

Source: xingba.com

I believe many girls also secretly score their lovers in their hearts to guess how they will behave when they become fathers in the future. In fact, as long as you have a heart, everyone can become a good father in the hearts of children, and different people express their father’s love in different ways. Today, star bar, the star picking factory, will introduce to you the top five star men with the most outstanding potential of good father. I hope every boy who dreams of being a good father can get help from today’s sharing! (please refer to the sun and rising constellations)

First place: Libra

Reason for listing: be able to give TA the assistance needed in time at any stage of children’s growth.

Libra men are always a little nervous about whether they are qualified for this role when they are not a father, and they won’t show too strong willingness to “want to be a father”, but if you underestimate them because of this, it’s a big mistake! Because Libra itself is prone to hesitation, the more they pay special attention to and care about topics, the more likely they are to hesitate to make a final decision. But when the arrow is on the line, they always have amazing excellent performance when they lose their choice. Take the topic of “how to be a good father”. Libra man who has no children may say “educating children is a matter of great responsibility, I’m afraid I can’t do it”, “taking care of children takes a lot of time, and I’m afraid I’m not patient enough”, etc. but when there is a child who needs their care, the words “can’t do it”, “impossible” and “not enough” that Libra man said before will all become “no problem”. Not only that, the constellation’s unique ability to accurately perceive the state and needs of others can also work on its own children. If children need affirmation and praise, they are the most intimate cheerleaders; If children are depressed, they will send the most ironed comfort in time. The meticulous Libra father may be more competent than many thick line mothers in understanding people!

Second place: Scorpio

Reason for listing: always understand children’s thoughts and become intimate friends with children.

Scorpio men always give the impression of “refusing the outside world”. They don’t like to talk about their private affairs to anyone (even friends), and they don’t easily expose their weaknesses and wounds to others. Therefore, they always seem to be wrapped with a mysterious veil, which makes people feel difficult to get close to. But Scorpio is actually characterized by external cold and internal heat. In peacetime, they spend all their time complaining to others to calmly observe others, so although they say very little, they have developed keen observation. And this insight is used by them to focus on the people they care about - lovers and relatives. When getting along with children, Scorpio men will not be perfunctory because their children are young. Children can not only find strong support from their parents, but also get equal attention and communication like friends.

Third place: Aries

Reason for listing: they will not put on the airs of parents to ensure dignity and are willing to understand the child’s heart.

Aries men are naturally happy and like to enjoy everything around them with a natural attitude. Before they get married, they are very satisfied with their state of “single nobility” and enjoy themselves at any time because of this rough freedom. But they also do not reject marriage, because although they have lost some freedom after marriage, they are satisfied with the part of responsibility they have taken, and they have become an indispensable subject in the family. Besides, Aries man also loves his family very much. They cherish every bit of happiness with their family. As for the performance of Aries man after being promoted to father, there is nothing to say. Although this childlike constellation will inevitably appear some “out of tune” behaviors from outsiders after becoming a father, children like their Aries father very much. Because in front of them, the lively side of the child’s character can be released as much as possible. Sometimes the father of Aries will even go crazy with his children. Even if he makes a mess in the house and attracts the white eyes of his wife, the Aries man will firmly stand in the same position with his children. Because Aries men have a big boy’s heart, which will not change with the passage of time, which is their charm.

Fourth place: Cancer

Reason for listing: a gentle and loving good father can always make children feel the warmth of fatherly love.

Even before being a father, cancer men are already “potential good fathers” in the eyes of their relatives and friends. Because they never say anything about their children. Indeed, few men of any constellation like children as much as cancer men. They like children’s words full of childlike fun, their childish laughter and simple likes and dislikes, and they like it to some envy. Because of this, cancer men are particularly willing to play with their children. When they have their own children, they will spoil them badly. No matter how busy they are, as long as the children have something to do, they will put down the work at hand and take the children’s affairs as the most important thing. Children are the most sensitive and can easily tell who is really good to them and who dotes on them more. Therefore, in families with cancer fathers, there is often a combination of “loving father and strict mother”. Because cancer men always take too much care of their children, mothers have no choice but to act as strict regulators in line with the policy of “one singing red face and one singing white face”!

Fifth place: Aquarius

Reason for listing: smart and rational wise fathers can make children feel the power of example.

Some children may be afraid of their Aquarius father when they are young, because Aquarius men can’t have a particularly strong affinity for outsiders or their families; And when Aquarius man is serious, even adults will feel a sense of distance -- it’s really because when this constellation is serious, his whole body will emit an aura of refusing people thousands of miles away. That’s true for adults, let alone children. However, the role of “father” should represent authority, rules, constraints and guidance. With age, Aquarius dad will gradually become a mountain worthy existence in children’s hearts. Although they encounter small problems in life and are more likely to ask for female tenderness from their mother when they want to complain and find comfort, in their hearts, their father is always the model they want

Flowers belong to the four seasons, and it seems to favor spring and summer alone. A bunch of flowers entering the country can always be amazing in a second, making the ordinary scenery impressive.

Even the thin color and background will be full of vitality because of the addition of flowers. This summer, flowers are no longer a accessory to wear, but become the protagonist and replace the position of important items.

Bloggers have also made new flowers, which makes #flower wear beautiful.

Sexy beauty bra

Organza, sequins, lace, what other materials can you think of for beautiful bra? At this moment, replacing the flowers with bra, even if it is not practical, does not hinder the mood of serious concave modeling photography.

Many bloggers share the selfie of the home wearing beautiful bra flowers. The flowers in a single color are sexy and gorgeous. They don’t need too much decoration. It’s a beautiful gift from nature.

Afraid of going out, you can choose more and denser flowers.

You can also choose a light white shirt as the inner match and put flowers outside the shirt.

Flowers with different varieties and colors are like adding printing or lattice embellishment on solid color cloth, which is rich and hierarchical.

If you want to make a flower wear at home on a whim like bloggers, you must choose safe and gentle flowers. Thorny roses are not recommended to try. You can keep the leaves properly to set off the flowers.

Gorgeous badge on the shoulder

Bra can also be used as a beautiful skirt or shoulder decoration in addition to flowers. A blooming Hydrangea is very suitable to hang on the shoulder and become a gorgeous “badge”.

This idea is also more practical than flower bra. Even with a basic I-shaped vest, it can make the shape on the red carpet. If you think the flowers can’t stand the outdoor exposure, you can choose exquisite and realistic silk flowers, so you can easily get out of the street. The best way to match flowers is to drink vests or dresses in a smooth color.

In addition to the badges on the shoulders, flowers can also be used as decoration for long skirts, extending the fishtail skirt in a gorgeous way, which is very suitable for swimming pool parties in summer.

But you rarely know the risks they take and the suffering they endure

What did the astronauts experience on the way back?

What did the astronauts pay behind the journey of Mu Yugeng star?

Chinese people in the bright star river

Building a space home for mankind

Fearlessly move forward in the face of difficulties and dangers

To explore the vast universe

Expand the future of human destiny

On this road

The three astronauts are back

The Chinese are setting out

Produced by: Sun Zhiping

Coordinator: Li Guoli

Director: He Cheng, sun Yuxuan

Editor: Xia Chenggang

Reporter: Kong Xiangpeng, Wang Ruilin

Art Director: Xia Yong

Thanks:

China Manned Space Engineering Office

Jiuquan Satellite Launch Center Dongfeng TV station

Joint production

Tencent News Studio

Audio and video Department of Xinhua News Agency

Xinhua News Agency PLA branch

Xinhua daily telegraph

Co-presented by

Popular film and television drama resources are now sold online interest chain

A popular film and television drama or variety show is bound to occupy the hot search of microblog every time it is updated. However, on many video websites, updated popular film and television dramas or variety shows usually need to pay to become members to watch. As a result, some businesses selling resources are eyeing “new” fans and selling resources.

Popular microblog comment area now sells resource messages

The reporter of Beijing Youth Daily found that behind the sharing of resources, there is a benefit chain. Merchants said that it is usually free when sharing resources to users for the first time. After the customer source is stable, they will charge a few yuan for each episode of film and television drama or variety show. The buyer can also become an “agent” by paying more than 100 yuan, and can obtain the corresponding “secret collection” from the merchant to attract customers.

In this regard, the legal profession said that bad businesses selling resources infringed the copyright of the website or copyright owner and should bear civil liability.

Resource sellers claim that charging 188 yuan can become an “agent”

Frequent “resource” sales information under popular film and television dramas

Recently, a number of popular film and television dramas and variety shows have become the “front” of major video websites. The latest dramas and programs usually require users to recharge and become “VIP members” of various websites.

The reporter of Beiqing daily noted that the updated popular film and television dramas and variety shows often bring their own topics, which are brushed on the microblog hot search, attracting the attention of netizens. During this period, some businesses focused on these “new” netizens. In the comment area of some popular film and television dramas hot search microblog, some netizens who claim to have the latest “resources” of film and television dramas or variety shows often appear, and say that “you can get” resources “by praising comments and private messages”.

Recently, the reporter of Beiqing daily randomly selected a microblog topic of a popular variety show and clicked to check it. It was found that under the top microblog, there were resource sellers. After they liked and wrote a private letter, the other party automatically replied that “because of the microblog ceiling”, proposed to “add VX (wechat)” and left a wechat signal. After the addition, the other party asked the reporter of Beiqing daily what resources he wanted, and said that “you can buy a red envelope at will”. After receiving a red envelope of 1 yuan, the other party sends the online disk resources of the latest variety show.

In this regard, some netizens commented that it is “very cost-effective” to buy resources sporadically compared with the cost of tens of yuan or hundreds of yuan of recharge members, but some netizens also questioned: will this infringe the copyright of some video websites? Is there a scam or interest chain behind the sale of resources?

Recharge 188 yuan to become “agent” and obtain “resource bank”

Recently, the reporter of Beiqing daily added a number of businesses selling resources as buyers and found that a small number of businesses would choose to provide them free of charge in the face of the reporter of Beiqing daily who “asked for resources” for the first time, saying they could “keep in touch” with him, and there will be continuous provision of popular drama resources in the follow-up. Subsequently, the reporter of Beiqing daily continued to ask the merchant about the resources of many popular films. The merchant proposed to pay fees ranging from 1 yuan to 8.8 yuan. However, some businesses admitted that even in the face of users who “seek resources” for the first time, they need to pay several yuan red envelopes before sending the corresponding resources.

And where do these netizens come from? The reporter of Beiqing daily noted that in the circle of friends of many businesses selling resources, in addition to updating the resources of popular film and television dramas, films and variety shows every day, they will also publish advertisements saying “long-term recruitment of film and television agents”. A businessman introduced that he can become an agent by paying 188 yuan at one time. He can “sell some popular movies, TV dramas and paid dramas on the Internet” through the “resource library” provided by the team. A businessman who has a recruitment agent told the Beiqing daily, “acting as an agent is a business that can earn no loss. After paying the fee, he will teach the secret of attracting customers.”

Subsequently, the reporter of Beiqing daily paid 188 yuan, and the other party became the “home” of the reporter of Beiqing daily, and then pulled the reporter into the “resource renewal group” and “drainage (attracting customer traffic) course”. “Shangjia” said that the task of “drainage” is mainly carried out in the microblog. After attracting users looking for resources in the microblog, complete the transaction in wechat, so as to maintain long-term contact with users and “stabilize the source of customers”.

Although “home” claims to have a team to provide “resource pool”, but Beiqing Daily reporter noted that these resources, mostly from dozens of shares of free resources WeChat official account and some SkyDrive search sites. “Home” reminds that these official account and search pages of WeChat are “directly owned by agents and agents, and can not be shared with buyers of resources”.

“Spend money to buy praise” can “break through” in the agent group?

After becoming an agent, how to drain? On September 29, “Shangjia” told the reporter of Beiqing daily that taking the latest issue of “where’s dad 5” on September 28 as an example, we found the corresponding topics in the microblog hot search, “After clicking in, check the popular microblog inside. Remember, find an unofficial blog and comment below with your microblog number, indicating that there are resources that can be sold. Let netizens like you and send you a private letter. Then set automatic reply to your own microblog and let them ‘add wechat’.” Merchants remind that in the early stage, they can send resources to users who add wechat for free. After attracting tourists, they can recommend the “drama package” service to each other, and regularly provide the latest resources of a film and television drama or variety show. “Usually, they can charge each other 6.66 yuan or 8.88 yuan at one time, mainly the number of episodes and the popularity of TV dramas”.

Beiqing Daily reporter asked to develop their own “home” as an agent: how to “break through”? The other party said that there is an effective way, but it needs to pay 288 yuan to teach.

“Shangjia” told the reporter of Beiqing daily that this “effective way” is to “spend money to buy praise or comments”. “The more people praise and comment, the higher the probability of microblogging being retrieved and seen.” “Shangjia” revealed that the cost of buying likes or comments is usually 2 yuan and 100 articles. After the reporter inquired about the “popular items” in Beiqing, the reporter still couldn’t buy them in time, but he couldn’t get the “likes” of the “popular items” in Beiqing. Later, the reporter still tried to buy them in time, but he couldn’t get the “likes” of the “popular items” in Beiqing. In this regard, “Shangjia” explained that “rubbing the heat of hot topics also needs luck

Citizen: there are people riding in the busy streets

Uncle Li told the reporter of Sanqin Metropolis Daily that he saw this scene when he walked to the gate of Xiaozhai SEG International Shopping Center at noon on October 21.

“A young man in his twenties and thirties, riding a horse, walked calmly in the traffic.” Uncle Li said that at that time, many passers-by stopped to watch, and the motor vehicles in the same industry slowed down to avoid. “I don’t think this behavior is appropriate. It’s not only unsafe, but also interferes with the driving of other vehicles.” Uncle Li counted carefully to the reporter, “first, there are so many cars on the road. What if the horse is frightened and out of control? Second, I think riding on the street will affect the traffic order.” Uncle Li said that when he saw a fresh picture of citizens, he ran to the middle of the road and raised his mobile phone to take photos. “It’s not safe. What if you’re hit by a car?”

Traffic police: causing congestion can be punished

At noon yesterday, the reporter of Sanqin Metropolis Daily came to the site of the incident for a return visit. Several sanitation workers and small vendors near SEG shopping center confirmed this to the reporter. A small vendor also provided the reporter with two photos he took. The man rode his horse to Xiaozhai cross and turned from Chang’an Middle Road to Xiaozhai East Road. In the photo, the traffic police were on duty at the cross. “The traffic police saw it and didn’t stop it.” A vendor said.

Is it legal to ride horses in downtown areas? The reporter then contacted Li Zhaohai, a policeman of Yanta brigade of traffic police in Xiaozhai district. Police officer Li said that there is no clear provision in the road traffic safety law, but if it causes onlookers and traffic jams, it can be punished according to disturbing public order and applying the public security administration punishment law.

Traffic police remind: the road traffic conditions are complex, livestock are easy to be frightened and easy to get out of control, resulting in personal injury and property loss. It is not recommended that citizens take livestock to the busy streets. In addition, citizens should try not to look around in this situation, so as not to cause traffic congestion and ensure their own safety. In addition, if you encounter such phenomena, you can call 122 in time, and the traffic police will go to deal with it as soon as possible. Our reporter Zhang Qingyue

The plan proposes that one belt, one road, be supported by Hainan to vigorously develop the service trade of Chinese medicine, and promote the deep integration of Chinese medicine services with tourism and pension industry, and attract the construction of “one belt and one way” national consumers, and promote the construction of Boao Le Cheng International Medical tourism front zone.

It is reported that in December 2021, the people’s Government of Hainan Province and the State Administration of traditional Chinese medicine reached a cooperation agreement on promoting the inheritance, innovation and development of traditional Chinese medicine in Hainan free trade port. According to the agreement, the State Administration of traditional Chinese medicine will provide support in five aspects: improving the traditional Chinese medicine service system suitable for the construction of the free trade port, comprehensively improving the ability of traditional Chinese medicine prevention, treatment and rehabilitation services, building a modern traditional Chinese medicine health industry system in the free trade port, strengthening the construction of traditional Chinese medicine talent team and promoting the development of Li medicine, so as to accelerate the inheritance and innovative development of traditional Chinese medicine, Build Hainan free trade port into an important window for traditional Chinese medicine to the world.

Epidemic prevention, thief prevention and accident prevention, “three prevention and nine steps” to celebrate the Spring Festival!

Please check the travel guide at the end of the year

Epidemic prevention guide

Step 1: do a good job in protection

Wear a disposable medical mask when going out, and prepare alcohol, wash free hand sanitizer and other items that are easy to carry with you

Step 2: abide by the rules and regulations without breaking through

Actively cooperate with body temperature measurement in public places, hand-held green code and cooperate with inspection in sequence

Step 3: pay attention to official rumors

The network information is mixed, and the epidemic situation is dynamic. Please pay attention to the official release

Anti theft Guide

Step 1: put your valuables away

At the end of the year, there was a large flow of people, and the mobile phone was firmly held in the palm of the hand, which did not give the thief an opportunity!

Try to store valuables in zippered pockets or insert them with both hands

Step 2: be alert to strange faces

When strangers approach frequently, be vigilant and keep a safe distance

Step 3: set the function of mobile phone

Make good use of the cloud space and cloud services officially supported by mobile phones to bind personal accounts, so as to find the lost devices at the first time

Accident prevention guide

Step 1: safety awareness should be in place

Changsha code sweeping tram has been equipped with safety helmet. Put it on!

Seat belt when riding in large and small cars, fasten it!

Step 2: be alert to the distance between front and rear vehicles

There are more vehicles returning home than usual. Please keep the distance and travel at a constant speed

Step 3: don’t get into trouble with drunk driving

Families and friends have more gatherings during holidays. Try to have dinner at home

Don’t drink while driving, don’t drive when drinking, call a valet if necessary

A busy and fulfilling year is coming to an end. Let’s guard the safety of travel together

Keep in mind that the “Three Prevention guidelines” advocate local spring festival in medium and high-risk areas

I wish you all a happy New Year!

Author | panfeni editor | Qin Yan

Probe store bloggers are blooming everywhere. Do many businesses like the traffic behind “them” or fame?

“There’s something wrong with this lens!”

“XXX, you’re not in the right state when you eat. This is a small yellow croaker in the East China Sea. You eat it like a roasted autumn knife on the street.”

“Deviated from the script preset, so we can’t tell the shopkeeper”

At 10 pm, in the office of a maker space in Minhang District, Shanghai, the atmosphere gradually smelled of gunpowder.

Four young people sat scattered behind the table and said nothing to the “leader” in the middle of the office. Severe reprimands sounded from time to time. Even through the glass partition door, you can feel the “cold” of the air.

Such scenes are not uncommon in this circle. For 70% of MCN institutions or search bloggers, The competition in the industry has become more and more cruel - “after the industrialization and patterning of the probe store, the blogger’s creed has changed from showing the truth to that everything has a price. But what should we do? Everyone needs to survive. The shooting, copywriting and later stage behind the probe store also need to be paid, even for finance.” A senior leader said.

The field of search shop (video content production), which is not a new thing, entered an explosive period with the popularity of live broadcast and short video content two years ago.

The big V and up owners of various exploration stores have risen one after another, ranging from subdivided life categories to doing business in clothing, food, housing and transportation, covering almost the whole industry. Some of the former editors of the text search shop have become outbound hosts, some have been reselled as KOL, and some have successfully “run away” to start a business. In their development path, the outside world has found that “exploring the store” has long been regarded as an industry active in daily life, “changing the soup without changing the medicine, updating the equipment, playing methods and prices, and unchanged the hidden rules of the industry” - said a blogger.

Exploring the outlet of the store: the change of content under performance

As a kind of vertical content, search shop has existed for a long time. At the end of 2015, the official account was not long known, but the trend was fixed. In this process, the first thing to emerge is the emergence of a variety of local “life numbers” all over the country. For these early entrants, exploring store content creation is one of their important means of realization.

Xu Jing (pseudonym) joined an entrepreneurial advertising company in Shanghai after graduating from university in 2015. The enterprise is small and there are not many people. There are three editors, a part-time financial HR and a boss. The topic of delicious food is not complicated for her. “I’ll collect what’s delicious and give it to the boss if there is a business opportunity. After confirmation, I’ll take my camera to the store to collect and write, and a picture and text draft will be completed.”

A column called “popular food” often becomes Xu Jing’s reference template. “What they do is the kind of video content recorded and broadcast by traditional TV stations, that is, they go to stores one by one in Shanghai and take the host to try. The effect after shooting is good. Throughout 2015, I followed their program to nearly 100 stores, and several of them also made commercial distribution.”

From 2015 to 2017, Xu Jing’s team focused on serving local offline businesses and stores in Shanghai. From home decoration, food to candy and digital, content was produced in the form of graphics and text - “at this stage, as long as it is a store with high consumer attention, we can quickly get traffic through some gimmicky content to create topics.”

At that time, the mass consumption depended on the promotion and guidance of the we media platform. After the “strong alliance” between merchants and creators, the growth effect of public accounts and store customers was significant.

“In order to attract customers to businesses, we usually put a group purchase link at the bottom of the article, and even send cash coupons by private letter. Take an article with a reading of nearly 50000 as an example, we usually add nearly 1000 group purchase orders for the shopkeeper in the current month, excluding the 3% group purchase (platform) deduction, which is a very considerable number,” Xu Jing told understand notes.

However, the ebb tide of traffic came too fast, and the positions of graphic and graphic agents began to be eroded. After 2018, with the advent of the era dominated by short videos, the reading volume of graphic life numbers began to plummet. The change behind this is the all-round innovation of traditional graphics and text from content to form. Some small actions and playing methods that have been unfavourable in the past are quietly changing.

Tiktok’s company moved its main battlefield from WeChat official account to the channel of voice, B station, Taobao live broadcast, etc. the main content of Xu Jing’s company is to explore stores, but the content is different from video to video.

The biggest feature of the short video era is that the boundary of the content is gradually blurred and the extension is gradually expanding. Video empowers everything - old factories, small shops in cities and towns, abandoned mines can become capital projects after packaging; Many traditional urban cuisines, museums, restaurants, small towns and even rural life are popular due to the empowerment of short videos. The carrier is not always new. The key is how to innovate the content and presentation form.

Xu Jing and her colleagues have made comprehensive adjustments since the second half of 2018. “The brief on the commercial list is more and more biased towards video, and the time is shorter and shorter. It has to have gimmicks, interesting plot and commercial transformation… It used to be a picture and text content one person a day, but now it is three people a day to produce a video.”

With Xu Jing as the host, the team began to postpone the logic of the local life number and constantly update short videos. At the same time, the company also began to recruit some “Editors” who “can be photographed and speak beautiful words”. At the same time, they began to cooperate with many external search store bloggers, “eat what they can do, and needless to say what they can’t do. Just turn to some outsourcing (search store bloggers in the circle) to do it.” According to Xu Jing, “the cost of the company has not increased too much, but there are obviously more business orders.”

If Xu Jing followed the times step by step and embarked on the road of transformation, Zhang Yu (pseudonym) is a typical representative of crossing the river by touching the stone.

In 2020, the horn of returning to work after the epidemic sounded, “local life” has become the market that major platforms are scrambling to target, and “exploring stores” happens to be an important link in local life.

According to iResearch consulting data, the local living service market will grow from 19.5 trillion yuan in 2020 to 2025

On the dazzling shelves, there are children’s favorite hand-made toys and all kinds of books. Children choose their favorite goods in front of each stall and bargain with “vendors”. When you come and I go, you give out warm love and harvest your beloved items.

On the same day, the total amount of money from the school charity sale was 5735 yuan. At present, all of it has been put into the kindergarten love fund and will be used to help children in need in the future.