Many parents have encountered these parenting problems. A survey shows that obesity and poor eyesight are becoming the bottleneck problems restricting the physique of teenagers in China, and the insufficient intake of micronutrients is also closely related to unhealthy eating habits. So, how to solve these problems?

On May 20, on the occasion of the 2021 national nutrition week and the 32nd national student nutrition day, the “2021 national nutrition week · children’s nutrition upgrading forum” guided by the Chinese Nutrition Society and hosted by jiawo group was held in Beijing. “In recent years, the nutritional and health status of adolescents in China has improved significantly, but there are still the dual challenges of malnutrition and malnutrition. Unreasonable dietary behavior is one of the main factors affecting health.” Yang Yuexin, President of China Nutrition Society, mentioned in his speech.

At the meeting, experts agreed that there are still deficiencies in the popularization of knowledge about children’s reasonable diet and nutritional needs in China. At the forum, Wu Jia, a registered dietitian and well-known popular science author, LAN Bingying, a registered dietitian and food writer, and Xue Yong, an associate professor of the school of food science and Nutritional Engineering of China Agricultural University, appeared to answer the questions raised by the on-site mother group.

Question 1: my child is 4 years old. He doesn’t like meat and is very picky about food. I’m afraid he can’t keep up with his nutrition. How can he improve it?

LAN Bingying: when you accuse your children of being picky about food, you are also picky about food. First, reflect on yourself. Children are picky about food. Our parents should reflect on themselves. First, is my cooking too bad? Second, is there a dish he can eat or likes on the table? This is very important, otherwise he won’t have to eat. Third, parents should reflect on whether I have to learn when he eats, and whether I lose my temper and accuse him when he has food he doesn’t want to eat. How can you be picky again? If the above problems are solved, the child is not far from being picky.

Question 2: I’m the mother of a 13-year-old boy. The child grows very fast after entering puberty. I’m worried that nutrition can’t keep up. I want to ask an expert, what special nutritional supplements do children need during their growth?

Wu Jia: I suggest you learn the dietary guidelines for Chinese residents, learn the dietary pagoda and meal plate, and compare the general pattern of the child’s dietary structure. If it is similar to what we recommend, you don’t have to worry about what to supplement. If the child has a partial or picky diet, he may not drink enough milk, whether to supplement calcium, or eat enough meat and eggs, you should consider supplementing protein.

Question 3: my son is short-sighted before the age of 7. Usually he likes watching cartoons and playing games on his mobile phone. What do experts think of children’s love of playing mobile phones?

Xue Yong: from the perspective of nutrition, we should eat some nutrients that can protect vision, such as vitamin A, B vitamins and vitamin C. what food contains vitamins that can protect vision? For example, carrots, spinach, fruits and whole grain foods are rich in these vitamins. Blueberries have very important components and are rich in anthocyanins. Our research shows that anthocyanins have strong antioxidant ability and anti fatigue ability. They can promote the formation of retinal cells and the protection of eyes.

Question 4: my child is in grade one this year. He doesn’t like breakfast every morning. What’s the impact on his health?

LAN Bingying: it has a great impact. If he doesn’t eat breakfast in the morning, he is prone to sleepiness and memory loss in class. If he doesn’t eat for a long time, it will affect his academic performance. Moreover, we have an old saying that if he doesn’t eat in the morning, he is more likely to overeat in the middle of the day and at night, and he may be more likely to get fat in the long run. In addition, our bile should be emptied at breakfast. If he doesn’t eat breakfast for a long time, The prevalence of gallstones may increase in adulthood.

Question 5: I especially like salmon. I want to give it to my children. I don’t know whether the fat content is high or not. Will I get fat if I eat too much?

Wu Jia: in fact, any food with rich nutritional value will get fat if you eat too much. The important thing is to control this amount. Salmon is high in fat in aquatic products, but omega-3 and DHA are good for children’s health, adults, and Chinese people’s insufficient intake of fatty acids. So to sum up, the first thing is to control the amount. The second is that salmon is still worth eating.

Question 6: children can’t remember ancient poems until they recite them for a long time. What food can they eat to improve their memory?

LAN Bingying: it is necessary to eat fish and shrimp three times a week, which can supplement sufficient DHA and stimulate his memory. At the same time, if he is a primary school student, he should ensure 9-11 hours of sleep every day. Sleep is very important to his memory. Finally, remember to drink two cups of milk or dairy products every day.

Question 7: our child is seven years old. His figure is thin among his peers. No matter how much he eats, he doesn’t grow meat. Isn’t there enough nutrition and don’t know what to do?

Wu Jia: first of all, parents should not worry. First, they should see whether their children’s height development is normal and whether their energy development is normal. If they are thin but not weak, it is good. On the contrary, children’s obesity is a problem we are very worried about.

At the meeting, some experts mentioned that the eating habits of malnourished children are often bad. They eat too much high calorie and high-fat food, but exclude vegetables, fruits and other healthy foods. Therefore, learning to choose food and nutritional meals scientifically is the key to make children from “full” and “good” to “right”. Experts pointed out that children aged 3-12 grow and develop rapidly. In particular, they need to grasp brain development and supplement scientific nutrition in place. They can increase the intake of polyunsaturated fatty acid omega-3 and eat more deep-sea fish including salmon and deep-sea protein; In addition, blueberries rich in anthocyanins and vitamin A, vitamin A and β The intake of carotene, carrots and other fruits and vegetables is conducive to vision protection.

According to the news of Qianyue capital, the pure beauty brand “dewy lab” announced the completion of a ten million dollar pre-A round of financing, led by Huachuang capital and followed by xiaohongshu, and Qianyue capital acted as the exclusive financial adviser.

According to tianyancha, dewy lab is subordinate to Shanghai Dahai Technology Development Co., Ltd., which was established in March 2020. It has been established for more than one year and has completed three rounds of financing in a row. It is worth mentioning that this is also the first beauty brand invested by xiaohongshu.

In January 2021, he officially launched the first batch of products in Tmall flagship store, including foundation cream, powder and blush cream. At present, the products are also extended to eyebrow cream, Concealer plate, high disc, Lip Glaze, cosmetic brush and other cosmetic products. The price of the brand ranges from 100 yuan to 360 yuan, of which the price of powder is 359 yuan and that of loose powder is 199 yuan. It belongs to the category of high price among domestic cosmetics brands.

Generally speaking, entrance and exit brands such as lipsticks, eye shadow plates, and so on are the most popular brands of Chinese cosmetics, and at the same time maintain high frequency new speed to constantly capture the attention of consumers.

The makeup products like foundation and loose powder are much more delicate and effective. They are very particular about using the skin feeling, and the rate of trial error is too low for the cutting-edge brands. Moreover, the higher pricing of base makeup also virtually increases the difficulty of consumers’ acceptance.

However, Wu Yi obviously hopes to find another way out for himself in the highly competitive beauty track by creating the logo of “pure beauty”. From the introduction of the brand to the product page, Yi is trying to convey the concept of “pure beauty”.

Nowadays, the competition for online traffic entrance is intensified, and xiaohongshu’s shareholding is bound to provide resource support for brand publicity. It is worth mentioning that interface fashion once reported that xiaohongshu also invested in the Chinese luxury brand “duanmuliang brocade” at the end of 2021. Little red book first set foot in the field of beauty or another direction for its commercialization.

Source: Taobao

In fact, the concept of “clean beauty” first came from the European and American markets. From the safe and non-toxic use of ingredients, it gradually evolved to requiring brands to be friendly to animals, zero cruelty, environment-friendly and sustainable development. For example, the Farmacy brand just acquired by P & G at the end of 2021 emphasizes that its products use natural ingredients, do not contain formaldehyde and synthetic fragrance, mineral oil and plasticizer, and never do animal experiments.

In the past two years, there have also been some local brands boasting “pure beauty” in the Chinese market, such as sober beauty Suxing, red chamber Zhuzhan, fulovjell fuyuanji and ontop. Most of the core points of these brands in publicity are to eliminate some controversial ingredients that are potentially harmful to the skin in product development.

Correspondingly, “sensitive muscle”, “gentle” and other efficacy descriptions often appear in the publicity of pure beauty makeup to prove the safety of the product. The founder of Wuyi brand also mentioned in an interview with 36 krypton, “the number of sensitive muscle women in China is about 200 million, and there have been some bright brands in the domestic skin care field, such as Winona, Yuze and so on.” In his opinion, when the trend of “minimalist skin care” formed, young Chinese consumers’ awareness of “pure beauty makeup” was also rising rapidly.

Image source: Yu Yi

To some extent, the concept of “pure beauty” is indeed more like the upgrading of the “component party”. However, just like the popular concept of “sensitive muscle”, there is no official definition of the concept of “purity” in academia or cosmetics regulation. However, there is no clear formula for which ingredients are included in the unsafe “blacklist” of various brands. This makes “pure beauty” more like a marketing concept at this stage.

It can be seen that in order to enhance the impression of “pure beauty” in the hearts of the general public, some brands will name and list the potential safety problems of some chemical ingredients on the official account of the social platform. However, whether some chemical components that have attracted consumers’ attention really have safety concerns is still inconclusive in academia.

Taking Paraben as an example, the Washington Post reported that dermatologists pointed out that there was no accurate conclusion in the past two years, which could be linked to hormonal disorders, breast cancer or skin cancer.

At the same time, some experts worry that when the public is generally resistant to the use of mature preservative ingredients such as Nipagin Esters, businesses choose new ingredients to replace this preservative. In fact, the research is more insufficient, which may cause skin allergy or product ingredient pollution.

In the past two years, on the “cosmetics recall and alarm” page of the U.S. Food and drug administration, many pure beauty brands, including the well-known brand beautycounter, have implemented product recalls due to problems such as mold, yeast and bacteria.

Therefore, for pure beauty, how to quickly establish clear industry standards is the key to the long-term development of this segment.

In addition, there is not much time left for “pure beauty” to establish authority. With the rise of domestic cosmetics in the past two years, many new brands have fallen down rapidly after becoming popular for a while. Gaining the favor of capital does not guarantee that the brand will remain evergreen in this industry.