Spoiler alert: throwing a few airdrops around and calling it a day is not it.

Ready to learn how Intract has become one of the go-to platforms for user acquisition and engagement in web3? Let’s get into it! 🔥

Intract has become a leader in the web3 quest space, now with over 5 million active users, but what really stands out is how genuine their approach feels. From the beginning, they’ve been intentional about building genuine communities of web3 enthusiasts, steering clear of inflated, bot-filled numbers. “We’ve worked hard to keep our space as authentic as possible, with minimal bots and Sybil actors,” Apurv shared.

Here’s the thing: even in the best communities, user interest eventually drops off. So, how do you keep your audience engaged without bleeding resources dry? According to Apurv, it’s all about creating incentives that feel earned, not just handed out.

One hot topic we touched on was the continued relevance of quests as a growth tool. Critics say they just attract airdrop hunters looking for quick gains. While there’s truth to that, Apurv thinks it’s all about how you structure them.

Quests can still be a great way to get your first 100, 500, or even 1,000 users. The key? Start with education. 

• The first few quests should be about teaching new users how to interact with your protocol. This gives them a reason to stick around beyond just the rewards.

• As you grow, transition to on-chain actions, getting users to make real transactions or interact with your dApp in meaningful ways.

• Once you have an established base, switch to advocacy-based quests: think user-generated content, referrals, and partnerships.

“Quests are great for DeFi protocols because they attract the type of users who already have experience in the space,” Apurv explained. But it’s crucial to keep evolving your quest design to keep engagement high and attract the right kind of users. You don’t want to be stuck in the same cycle, attracting the same types of users without growth.

The conversation turned to one of the most complex topics in web3 marketing: conversions. What’s the point of bringing users through the door if they’re not sticking around?

So, what’s the secret sauce for turning curious participants into long-term active users? Know your user personas and cater your messaging to them. If you’re attracting new users unfamiliar with your protocol, make sure your landing page clearly explains who you are and what value you bring. Make it dead simple for them to get started - no one wants to navigate a maze just to figure out what you’re offering.

And most importantly: support is everything. Whether it’s a live agent in your Discord or an interactive FAQ, the quicker you can answer questions, the more likely you are to convert curious visitors into active users.

If you’ve ever struggled with influencer partnerships, this one’s for you. One of the unique aspects of Intract’s growth strategy is its focus on micro-influencers. These are people who run Telegram groups, host alpha chats, or lead small communities on X. They might not have massive followings, but they have highly engaged audiences that trust them.

“Micro-influencers are the unsung heroes of web3,” said Apurv. He shared that these creators aren’t motivated by big paychecks. They genuinely care about educating their communities and sharing opportunities they believe in. The way you approach them matters makes the difference between having them as collaborators and turning them into real project advocates. By tapping  into this network, you’re looking at some of the highest conversion rates in the industry.

Airdrops have brought  people running since 2020, but as Apurv highlighted in our interview, attracting users is only half the battle - retaining them is where the real work begins. He suggested projects leverage Intract to pair airdrop-driven campaigns with meaningful community engagement, ensuring that new users stick around for more than just the free tokens.

“The data speaks for itself: conversion rates can hit as high as 50% if you have an active airdrop or points program,” the co-founder shared. “But without long-term value, those users will leave as soon as the rewards dry up.”

When it comes to growth, most of the time it might not even be about reinventing the wheel - it’s in most cases all about partnering with the right ecosystems. Intract saw a massive uptick in engagement when it partnered with big names like Polygon for their zkEVM campaign and Linear Finance for a ‘DeFi push’.

“When you’re integrated with a well-known ecosystem, you’re instantly visible to a wider audience of active users, influencers, and other projects,” the co-founder noted. This kind of visibility is hard to get from solo campaigns. If you’re a growing project, aligning with larger players in the space is one of the smartest moves you can make.

Whether you’re using quests, airdrops, or partnerships, the end goal for your project is user retention. Structure your campaigns thoughtfully, engage with your community authentically, and always focus on long-term value.

Want more insights on how to optimize your growth strategy?

Check out the full episode with Intract’s co-founder and subscribe to the Growth Stories newsletter for more tips on growing your web3 project!

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Not the sexiest name—I know, still working on that (patent pending).

This idea started last year during the bear market when I noticed two glaring gaps in the podcast ecosystem:

1. A lack of valuable, digestible information about fundraising in tough environments like the bear market.

2. A shortage of straightforward, bite-sized audio content—especially in sectors like auditing.

So, I began interviewing startups about their fundraising journeys at the Angel, Seed, and Pre-Seed stages, aiming to keep each episode under 30 minutes. While those early recordings are still unpublished, I used the lessons learned to shape the current podcast format with Growth Stories—a 15-minute Minicast packed with actionable insights on Web3 marketing tactics and takeaways.

And guess what? It’s been working great! Our first episode received over 130 organic mints, and the best compliment I’ve ever received: someone told me it was the first podcast they listened to all the way through in one go. Hands down, my favorite feedback to date.

Is that really enough time to deliver rich, meaningful content? While I’m not the first (and won’t be the last) to experiment with this format, here’s why I think it works: telling guests to keep it concise—to distill their experience into 1-2 minutes—forces clarity. In fact, it often results in a more direct and informative listening experience than a typical 50-minute podcast. While I enjoy hearing about someone’s Princeton days and their Kilimanjaro adventures, my main goal is to learn how to grow my project. And in 15 minutes, I can get the same value I’d get from a full hour of chatter.

Maybe you won’t agree, but so far, no one’s asked for more. 🤷 Feel free to change that in the comments below.

What's the latest in web3 marketing?

🏙 Towns now enables users to create free towns for the first 100 users.

🌠 Galxe has integrated TON blockchain.

🌐 Yield Guild Games onchain guilds are now on Base.

🤝 Permission introduced the Survey feature.

Alex and Laura are hosting the first web3 marketing minicast, where they share the best growth insights... in 15min or less. We practice what we preach ;)

We've launched our growth consultancy tackling full GTM strategies, brand positioning, content marketing, and token-launch LBP strategies (Growth on Farcaster included).

DM us on Farcaster or Telegram & let’s jumpstart your growth!

The concept is simple: start by offering users a powerful single-player tool - something that delivers value on its own. Over time, that tool evolves into a broader network, where interactions between users create lasting value.

Zora’s journey aligns with this thesis perfectly. Originally, it built a platform where creators could easily mint their art - fast and frictionless. This functionality drew massive interest a couple of years ago during the NFT boom and resurfaced recently with boosted mints, which became highly popular during the Farcaster craze. Creators subsidized gas costs to drive engagement, leading to additional organic mints—especially with the rise of Frames. The tool tapped into an audience hungry for $degen vibes and, more importantly, tokens.

However, Zora’s evolution isn’t just about better minting tools. What began as an artist/creator tool has grown into something entirely different—a social protocol focused on media, with an embedded money layer. It’s no longer in the same category as other on-chain artist platforms like Manifold, SuperRare, or Foundation. Those platforms prioritize helping artists monetize their work and connect with collectors, providing features like custom pricing, edition limits, and mint duration options.

That’s where many misunderstand what Zora has become. Zora’s pivot has shifted its focus from traditional artist tooling to building a social experience. Concepts like "editions," "collections," and "collectors" now feel outdated within Zora's new framework. Today, Zora is more about discoverability and network-driven media interactions—much like how creators on Instagram or YouTube create content for visibility within the platform's ecosystem.

This shift in focus a textbook case of leveraging on-chain network effects. What started as a simple creator tool evolved into a social protocol, driven by the natural growth of its network, creating something entirely new. Today, Zora operates more like a social app than a creator platform, and this pivot is crucial for understanding its role in the Web3 landscape.

Join the OOO Web3 Marketing Hackathon!

What's the latest in Web3 Marketing?

📢 We created a list of 163 web3 marketing companies to help you stay updated.

🍪 Learn everything about Cookie3 Analytics & KOL Intelligence with this ultimate breakdown.

🎧 Pods now allows you to show prices & values in USD.

🎯 Addressable shipped their Launch & Link Hub.

We've launched our growth consultancy tackling full GTM strategies, brand positioning, content marketing, and token-launch LBP strategies (Growth on Farcaster included).

DM us on Farcaster or Telegram & let’s jumpstart your growth!

Founders have been using roadshows to drum up excitement for IPOs for decades. Why? Because no one buys a token or stock they’ve never heard of. That’s how many people missed out on the early gains of $DEGEN and $PEPE (way before the $MOODENG era).

Absolutely. The web3 roadshow is all about awareness-building, but in a digital or phygital format (ugh, yes, we hate that term too). Imagine you’ve just announced your Seed round and started spending some budget on sponsoring events like Story Protocol and Sahara AI did at KBW or Token2049. But your social engagement is still not where it needs to be to keep your TGE date top-of-mind.

Here’s the trick: get on Twitter (X) Spaces - a lot of them. And I mean it.

Being present on Spaces (in both quantity and quality) is key to building momentum. Love or hate it, Crypto Twitter is still the place to be. Farcaster and Unlonely may be cool and trendy, but the real magic for TGEs still happens on Twitter.

1. The Mega-Space Strategy:

   Plan a multi-hour mega-Space right during your token launch. Invite investors, KOLs, angels, thought leaders, partners, industry peers, and - don’t forget - the exchanges. The goal? To get people to see you on a Space with all the big names they already follow, talking about your project and the just launched token, all while you’re the host. This creates a compound effect, and by the end, your audience sees your token launch as the next big thing.

   Think of what Gary Vee did when he launched VeeFriends—he went on every podcast, from the biggest shows to the tiniest niche ones. Did he need to be on that 500-follower podcast? No. But speaking to those niche audiences created a ripple effect, ultimately contributing to $60 million in value at launch.

2. The Steady Awareness Strategy:

   Not confident you can get DeFi Dad on your Mega-Space? No worries. Break it down into multiple smaller Spaces spread out over two weeks before TGE. Focus on steadily building awareness with consecutive Spaces involving your partners, collaborators, and ecosystem players. You’ll get a larger reach and more sustained engagement by keeping your presence active across multiple sessions.

How To Build The BEST Creator Program in Web3 - w/ Chris Comrie @Phaver

Collect this episode to support Growth Stories and secure your spot on the leaderboard!

https://pods.media

The key is consistency and visibility—ensuring your project is front and center as many times as possible in the weeks leading up to your TGE. Hype is built through repetition, presence, and by leveraging your network to amplify your message.

What do you think? Will these strategies work for you? Let me know your thoughts in the comments below, and if you have any ideas for optimizing TGE prep, I’d love to hear them.

Enjoyed the read? Stay curious and subscribe to the Growth Stories newsletter for more actionable insights! 📰📬

*This article was written in collaboration with Chris Comrie, Head of Creator Program at Phaver.

The latest in Web3 Growth Startups

📲 Status Mobile added a Swap feature, allowing users to trade tokens directly in-app.

🎧 Pods now lets you follow and listen to anyone's on-chain profile on platforms like Apple Podcasts and more.

⚡ Fuul launched on BNB Chain, enabling projects to create, manage, and scale incentive programs with ease.

🍄 Bello has refocused on two core areas: Messaging and Blueprint. As part of this shift, Insights, Blockchain data support, and Segments features will be deprecated.

🎯 Addressable released their October update, packed with exciting new features.

We've launched our growth consultancy tackling full GTM strategies, brand positioning, content marketing, and token-launch LBP strategies (Growth on Farcaster included).

DM us on Farcaster or Telegram & let’s jumpstart your growth!

Founders pour their blood and sweat into creating something meaningful, only to face unrealistic communities that stir up FUD over delayed TGEs.

Take Nostra and Phaver, for example - textbook cases of how to build strong, engaged communities committed to long-term success. They’ve stayed focused on consistent growth, strategic fundraising, and community building, rather than rushing token launches.

Nostra has earned a reputation as the fastest-growing protocol by TVL on Starknet, placing a bold bet on Layer 2 scalability long before the network was fully ready. Not only that, but Nostra was also among the first to introduce a points system when the concept was still in its infancy.

However, once the token was finally launched, airdrop farmers and community members voiced massive complaints about their allocations, feeling they were disproportionate to the asset’s value or the time they had invested in the protocol. This backlash was amplified by disillusionment from the relatively small Starknet airdrop, even though Nostra had no responsibility for those expectations or the ecosystem-wide sentiment.

This highlights a recurring issue in web3: unrealistic expectations from communities regarding token rewards, expectations often disconnected from the actual work being done by protocols to build long-term value.

Phaver recently faced a wave of FUD after announcing a delay in their promised TGE. Fortunately, they’ve built something few projects can claim—an all-star creator program. As a social app, Phaver knew early on that without users, there’s no activity, and without activity, the app is essentially “dead on arrival,” as Chris Comrie, Head of Creator Program, put it in a recent interview with me.

What’s driven Phaver’s massive engagement and over 500k downloads to date is their flagship creator program. Creators who are deeply invested in the app post regularly, build large followings, and contribute to a thriving ecosystem that is remarkably healthy for its current stage. And that’s what should really matter!

It’s no secret that one of web3’s biggest draws is the monetary opportunity behind product tokenization and the potential growth of a new asset class. But are we pushing too far by tolerating unrealistic FUD from those demanding instant token rewards?

Is this web3 social welfare—this demand for instant token gratification without regard for the hard work behind building something sustainable—even viable in the long run?

As marketers, we all know there’s always a trade-off between rapid growth and maintaining that delicate balance between loyalists and opportunists (yes, looking at you, airdrop hunters). Chasing high growth often attracts opportunistic users who are only in it for the quick rewards, but it risks alienating the true loyalists—the ones who genuinely believe in the project’s long-term vision.

Striking that balance is key: growth that attracts committed users, without over-relying on token incentives. Otherwise, you’re building a fragile foundation based on fleeting interest.

What's the latest in web3 marketing?

Pods now lets you add video versions of your podcast - catch Growth Stories there soon!

Towns, the onchain messaging platform, just launched after raising a cool $25.5M.

🇹🇭 AdEx is hosting a web3 marketing summit in Bangkok this November alongside MarketAcross.

Blueprint just wrapped up its first cohort. Ready to join the next one?

Unstoppable Domains shipped Sherlock Assistant, letting you explore on-chain portfolios as you browse the web.

We are launching our growth consultancy tackling full GTM strategies, brand positioning, content marketing, and token-launch LBP strategies (Growth on Farcaster included).

DM us on Farcaster or Telegram & let’s jumpstart your growth!

I’ve been there—trying to manage more than 20+ conversations at once is overwhelming. At least with email, you can categorize, sort, and plan. But on Telegram? It's like swimming without a life raft.

So, what’s the lifeline?

Simple: The Spreadsheet Hack.
Yep, good old Excel (or Google Sheets) is your savior. Here’s the playbook 👇:

1. Open each chat

2. Document the details: Add the company name, person’s name, and their TG handle to your spreadsheet (trust me, you’ll thank yourself later).

3. Prioritize like a boss:

   • Low Priority: These are the “let’s keep in touch” folks you’ll probably bump into at the next conference. Check in every 4-5 months.

   • Medium Priority: There’s potential here. Synergies or useful connections could develop over time. Touch base every 3 months.

   • High Priority: Jackpot. These are the must-pursue contacts where you should loop in your team and actively work towards an integration or partnership. Circle back ASAP!

Pro Tip: Don’t forget, Telegram CRM tool anyone? 👀 The world needs it.

Crypto runs on Telegram, and with this method, you can turn chat overload into organized opportunity.

We've launched our growth consultancy tackling full GTM strategies, brand positioning, content marketing, and token-launch LBP strategies (Growth on Farcaster included).

DM us on Farcaster or Telegram & let’s jumpstart your growth!

This highlights a key point: posts from your company’s page are likely reaching only a tiny fraction of your audience, even if they follow your page.

But don’t worry—your efforts on LinkedIn aren’t wasted. You just need to approach it strategically. The key is to organically boost your posts through Founder-Led and Persona-Led Marketing (which we’ve covered in a previous edition).

So yes, building your personal brand and getting people excited about your company is the key first step. But what else can you do? Here are some insights and tricks we’ve learned from growing the LinkedIn page of the largest web3 accelerator.

When you post, click on 'Notify employees' to send them a notification and prompt them to engage with the post. You can only do this once a day. Leveraging your employees' networks is a powerful, often overlooked strategy—when they engage and repost, it creates a ripple effect, attracting more attention to your company’s posts.

You get 250 credits each month (only 100 in the beginning) to invite your connections to follow your page. It’s best to use them all at the beginning of the month.

As one person follows the page, you get that credit back and are able to invite yet another connection. These credits renew on the 1st of every month so you can start all over again.

Thought leadership content in PDF format often performs exceptionally well. When you create a strong report or thesis, people tend to:

• Repost it.

• Repost it with their own thoughts, summarizing your content, adding insights, or encouraging their network to read it (this is the best outcome for you).

• Save the PDF and repost it, giving you credit with a tag.

• Unfortunately, some might steal the PDF, post it as their own, and omit any mention of your company (not ideal, so ensure your branding is strong to maintain awareness).

By now, you’ve likely heard that LinkedIn is adding a new 'Video' tab to its app. New features often come with a boost from the algorithm, so it’s worth investing in some quality video content to test it out for yourself.

Gone are the days of large, eye-catching link previews. Now, unless you're running a paid ad, Linkedin is reducing your link preview thumbnails to small inline images (see below). To avoid having your post go unnoticed, be sure to upload a custom thumbnail when sharing an article or YouTube video. Otherwise, your post will take up minimal space on the feed and will be easy to miss.

Collect this newsletter (it's FREE)

Alex is hosting the first Web3 Marketing minicast, with each episode packed with insights from top creators, marketers, and founders in the space... all in under 15 minutes.

The latest in Web3 Growth Startups

🔵 Zora has made an update to the minting process: the 24-hour countdown now begins after 200+ mints.

🍪 Cookie3 has announced two exciting product updates slated for the coming months: Advanced Attribution & Cross-Chain Analytics, and progress on their Blockchain-Native LLM Interface.

🌠 Galxe introduced the Galxe Super App - an upgrade that transforms Galxe into a unified hub, streamlining the entire web3 journey.

🍄 Blueprint Cohort 1 drove over 30ETH of minted content in primary sales & close to 100,000 editions collected in the first week.

We are launching our growth consultancy tackling full GTM strategies, brand positioning, content marketing, and token-launch LBP strategies (Growth on Farcaster included).

DM us on Farcaster or Telegram & let’s jumpstart your growth!

This week, we're diving into a controversial topic: ads. Specifically, an "ugly thesis" about their future in the crypto space.

We're bombarded with ads every day, everywhere we look. I mean, when was the last time you had a pleasant experience on Instagram, let alone on Twitter?

Brace yourselves—this might be the worst idea you've ever heard. Imagine encountering ads while sending tokens. Yes, you read that right. 

Imagine a world where you're sending USDC to your fiancé and have several options to choose from:

1. Reduce Transaction Costs: Watch an ad to shave off 10% of the cost.

2. Speed Up Transactions: Watch an ad to speed up the transaction, similar to paying for transaction priority during the last bull run.

Lovely, right? If you're as outraged as us, how likely are you to think that this is coming? Let us know in the comments or message us on TG - we'll release the results next week.

Alex is hosting the first Web3 Marketing minicast, with each episode packed with insights from top creators, marketers, and founders in the space... all in under 15 minutes.

There might be. Ads are not inherently bad - they do remain one of the best monetization tools to date - just look at Netflix and Hulu bringing back those pesky packages "without ads," as if we didn't sign up for that thesis in the first place.

What about ads onchain? Orrr... on Farcaster? 👀

We've seen something cool being built lately, and best of all, by a lemon 🍋 .

Che cosa? Limone.eth, one of the most reputable builders on Farcaster recently built a cool way for projects to be featured in well, you guessed right... a frame 🖼 .

He designed a billboard-style frame with nine tiles where brands can pay for a spot and gain visibility in one of Farcaster’s top channels. This new approach offers a fresh way for brands to engage with Farcaster, moving beyond the platform’s previously limited options and reducing their reliance on channels as the primary growth engine.

But frames don't have to be limited just to Farcaster... imagine reading the latest news and instantly seeing a one-click frame reminding you to finish your Amazon purchase or mint an NFT you liked on X—all without leaving the tab or being redirected.

As web3 adoption grows, this seamless approach to marketing and user experience could soon become a natural part of our daily digital interactions.

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Alex and Chiara are organizing the 2nd edition of the Web3 Marketing Lounge at Token2049 in Singapore. With over 600 registrations, it's set to be the largest meetup of web3 marketers at a crypto event!

Mint Your Pass Here to Confirm your Spot!

Sign Up 👉 https://lu.ma/nbfxcx4k

The latest in Web3 Growth Startups

✔ Permission.io released a new product update, making it easier for users to discover more brands and rewards.

⛓ Absolute Labs now fully supports three additional chains—NEAR, Base, and Linea—alongside Ethereum and Polygon.

🤖 Utilify Labs launched two new products, Yuti Bot and Wink, enhancing the blockchain experience for their users.

🔓 Unlock Labs introduced a convenient email-based login feature for Unlock accounts.

🍄 Bello now allows you to broadcast messages to Warpcast users. Paid users can automatically send up to 5,000 messages per day to any FID.

We are launching our growth consultancy tackling full GTM strategies, brand positioning, content marketing, and token-launch LBP strategies (Growth on Farcaster included).

DM us on Farcaster or Telegram & let’s jumpstart your growth!

Let's consider a fresh perspective - what’s most important for companies when organizing events?

The goal should be maximizing impact and onboarding new participants while revitalizing the traditional conference format.

Here are some key areas to focus on:

Firstly, stop allowing sponsors to pay for speaking spots. Avoid inviting the same people to speak repeatedly and cramming the schedule with over 15 presentations a day. Instead, try partnering with non-crypto communities in the cities we’re visiting. This can help connect with and onboard new builders, breaking our echo chamber.

Partner with fellow companies in the space rather than competing for the same fragmented audience. The real value comes from the builders and innovators who can enrich your ecosystem, not just the brand talk. FYI, we marketers come for the free drinks and may stick around for the appetizer.

Introduce roundtables or hands-on activities to bring new voices into the conversation and refresh the format. Encourage more active participation by requiring proof of hacking for party access, ensuring attendees contribute meaningfully. Focus on attendees' well-being by offering sleep clinics, workouts, and healthy eating options—think sleep clinics or ice baths. Balance product emphasis with equal focus on growth and adoption.

Choose The Right Day

For upcoming events like Token2049, side events start as early as Sunday the 15th, so it's wise to give attendees some time to fly into Singapore. However, keep in mind that towards the later days, people are often exhausted from all the raves and workshops.
Bonus Tip: Select a venue that can adapt to last-minute changes due to unforeseen circumstances (remember the high liquidity in Dubai this year?)

1. Host developer onboarding sessions - Flock is a great example where the founder did a quick demo on why builders should contribute to the ecosystem and how easy it is to do so. Even if you're not an infrastructure project, composability is key to staying relevant.

2. Organize private dinners - While not new, the quality of private dinners and small brunches can be vastly improved. If you’ve launched your alpha and are looking to raise funds, organize a private investor dinner. If you're a network looking to grow, invite top-tier projects, vet everyone, and issue NFT event passes to track attendance. Bonus points if you secure an exclusive venue for your pipeline generation day.

3. Throw a multi-tiered panel event - Move beyond sponsored events where the same speakers discuss the same topics. Be like afk - emulate Lens' success in organizing probably one of the cleanest and most high quality events at EthCC this year. How? By inviting top-tier speakers and structuring panels to ensure strong speakers are spread throughout the event (Panel 2 & 4 out 5 total ones is usually a popular way to do it) - this way, you get the best audience for at least half of the time.

Collect our newsletter & if we reach 10 collects (it's FREE), we'll do a deep dive on what set Lens' afk event apart from the rest.

We are launching our growth consultancy tackling full GTM strategies, brand positioning, content marketing, and token-launch LBP strategies (Growth on Farcaster included).

DM us on Farcaster or Telegram & let’s jumpstart your growth!

The latest in Web3 Growth Startups

🚀 Zealy integrated TON blockchain to boost your Telegram crypto app’s reach on a budget.

🍪 Cookie3 shipped expanded EVM chain compatibility, enhanced performance, and upcoming native TON and Solana app analytics.

📩 EtherMail shipped multi-chain support, enabling enhanced DApp interactions and expanded fund transfers.

📱 Zora improved their Beta mobile app with new features.

🖼 XMTP introduced Open Frames, allowing devs to build a Frame that works across ecosystems like Farcaster, XMTP, Lens Protocol, and more

So here's a collection of metrics to consider:

1. Collection Rate (CoR): Forget about Click-through rate (CTR); CoR, coined by yours truly, is the new metric to watch. With onchain publications flourishing, the idea of collecting is making a comeback. Mirror.xyz started it, but CoR takes it further by tracking the direct monetary impact of your content. Instead of directing users to a web page with another "Collect" button, take them straight to the end of the tunnel and ask for their money, nicely.

2. Net HODLR Score (NHS): For all the Brits reading this, it's not what you may think. The Net HODLR Score measures how many of your new users are holding or staking your token versus dumping it. Announcements often rave about the percentage of tokens locked up after a Token Generation Event (TGE), but how do you measure this? 👀

   Simply use tools like Glassnode and HodlWave alternatives to easily track the desired asset's Net HODLR Score.

3. quality Daily Active Users (qDAUs): qDAUs are almost synonymous with Farcaster's true metrics, moving beyond vanity metrics like Twitter impressions. Introduced with active badges (later replaced by power badges), qDAUs help distinguish legitimate users from spammy accounts. To qualify for an active badge, a user had to meet several criteria: a complete profile (display name, bio, profile picture), a connected Ethereum address, at least 100 followers, an account older than 7 days, and at least one inbound reply and reaction in the last 30 days.

Projects looking to harness a more genuine audience can take advantage of Farcaster's qDAU metrics and use them for growth via channels to see who's actually a power user and big believer in the project—something Laura and I have specialized in when tracking Farcaster engagement.

4. Monthly Active Developers (MAD): Developers are a critical metric to track in the web3 space. With over 20,000 active developers, resources are limited, and not every network gets equal attention. If you're an ecosystem lead or working in developer relations, tracking the number of monthly active developers can help you understand the level of active development on your network.

5. Transaction volume: Transaction volume is often a more revealing indicator than TVL or the number of Unique Addresses. While TVL might show $5 million during a bull market, equivalent to three times the value in ETH during a bear run, transaction volume measures the actual number of transactions over a specific period. This metric provides a clearer picture of your project's current momentum and user engagement.

6. Transaction Value Enabled (TVE): One metric that you hear very rarely of is TVE. A web3-specific metric, TVE measures "the aggregate monetary value of transactions facilitated by a protocol over a given time period", per Chainlink. TVE is calculated by summing the USD value of each transaction that passes through a protocol during a specified period. For example, if someone borrows $50 worth of ETH on Nostra and a Chainlink Price Feed is used to determine the price, the TVE of the transaction would be $50.

   So, what's the difference between TVE and Total Value Secured (TVS)?

   While TVS provides a snapshot of the value secured by main web3 infrastructure at a specific moment, TVE is a flow metric that captures the value of activities over time. This makes TVE an advanced metric that offers more meaningful insights into the Web3 ecosystem, reflecting ongoing economic activity rather than a single point in time.

7. Referral Rate (RR): You can use the Referral Rate to measure the effectiveness of your referral program by calculating the percentage of users who recommend a protocol's products or services to others. Widely used by trading, insurance, and staking platforms, referral programs have been known to significantly boost trading volume and overall revenue.

   For instance, platforms like GMX and InsurAce employ 10-30% revenue sharing from referred users, demonstrating the powerful impact of a well-executed referral program.

   In the web2 space, the global industry standard for referral rates is 2-3%. However, we're currently conducting an upcoming case study to provide more accurate numbers for the web3 space. Help us create the first industry-standard expected referral rate in web3 by filling out this anonymous form with your metrics.

8. Lifetime Wallet Referral Value (WRV): Often referred to as Customer Referral Value in the web2 space, calculating Lifetime Wallet Referral Value involves a few key steps. First, determine the value transacted of a referred wallet, which can include trading, staking, borrowing, or locked asset value. For networks, it might also translate into the mining value accumulated in a wallet based on user activity.

   How much revenue will referrals bring to your protocol? Here’s the formula illustrated:

Wallet Referral Value = [Single Transaction Value of Referred Wallet x # Times Referred Wallet has Transacted on the Protocol] – Average Cost of Referral Incentive

If you wish to calculate this on an annual or quarterly basis, use the following formula:

Net [Annual] Revenue from Referred Wallets = Total Revenue from Referred Wallets – [Annual] Cost of Referral Program

For example, for a protocol with $1,000,000 in total revenue from referred customers and $350,000 in annual referral program costs, the net annual revenue from referred customers would be: $1,000,000 – $350,000 = $650,000.

9. Wallet Lifetime Value (WLTV): Yep, I've just made LTV more web3.

   Wallet Lifetime Value (WLTV) = [Average Transacted Value of a Wallet x Transaction Frequency of a Wallet] – Wallet Acquisition Cost

   Let's break down the calculation of Wallet Lifetime Value (WLTV) with a practical example. Suppose a wallet has an average transacted value of $10,000, an annual transaction frequency of 3 on a specific protocol, and an average acquisition cost of $5,000. The WLTV would be calculated as follows:
   
   [10,000 x 3] – 5,000 = 30,000 – 5,000 = $25,000.

   Engagement timelines in web3 can be much shorter wallets transacting on emerging protocols more during periods of hype. For DEXes like Uniswap, calculating transaction frequency on an annual or quarterly basis is valid since it is a go-to platform for token swaps.

10. Wallet Referral Success Rate (WRSR): This key metric helps you understand the longevity of referred wallets. It measures the percentage of referred wallets that remain active after 6 months. You can calculate this for the overall referral program or for each referrer wallet to determine the quality of the affiliate.

    Wallet Referral Success Rate = (Number of Active Referred Wallets After 6 Months / 
    Total Number of Referred Wallets) × 100

For those wondering why we haven’t included metrics like the unique number of addresses, TVL, impressions, or likes, it's because these metrics don't fully capture how valuable the protocol is to the community or how seriously the community is invested in the project.

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The latest in Web3 Growth Startups

🔓 Unlock Labs' new "I’m Going!" feature lets attendees stake a small amount when RSVPing on their onchain ticketing platform. If they attend, they get it back - no-shows forfeit the payment.

🤖 Zealy introduced the Zealy AI Assistant designed to help you generate fun quests for your community in just two clicks.

🤙 Huddle01 launched Huddle01 Meet, enabling users to hang out with communities, brainstorm with teams, or host streams.

💻 XMTP launched Group Chats, leveraging MLS to bring the most secure, privacy preserving, soon-to-be decentralized group chat to devs.

🍄 Bello introduced Blueprint, its new 4-week accelerator designed to help creators go viral onchain. Applications for Cohort 1 are now open!

We've launched our growth consultancy tackling full GTM strategies, brand positioning, content marketing, and token-launch LBP strategies (Growth on Farcaster included).

DM us on Farcaster or Telegram & let’s jumpstart your growth!

From on-chain campaigns and new features launched by MarketingFi companies, to case studies of successful marketing strategies like the Mint a Penny campaign we discussed recently, we’ve got you covered.

First off, let’s talk about EthCC and the current state of web3 marketing through the lens of the event.

The market is picking up, leading to more job openings with attractive salaries and a return to the $100k average salary range.

People are eager to learn more and are aware of the onchain saga, but many are still unsure whether to fully commit. That's why Laura and I decided to go all in with our onchain newsletter, instead of choosing behiiv as a distribution platform.

In fact, we’re launching a dedicated 4-week series on growing your onchain presence with topics including:

• Growth Avenues on Farcaster: Exploring the main strategies for growth.

• The Rise of Channels: Why channels are the next big thing in marketing.

• Guerilla Marketing with Timely Product Support: How frames can enhance your campaigns.

• Why Phaver Matters: Understanding its importance in the ecosystem as the go-to mobile experience for cross-posting across Lens & Farcaster.

We're also building our community on Farcaster in the /web3growth channel. If you’re not there yet, join us as we aim to bring together all growth minds onchain.

The audience at EthCC felt more genuine, with less shilling and more confidence about where the space can be in a few years.

We’re particularly bullish on targeted marketing campaigns onchain, and we’ll continue to showcase why in our weekly protocol deep dives. If you want to be featured, reach out to us @growth_beast or @lauraananda on Telegram.

We’re currently in the golden era of side events, but some might argue that we won't be seeing as many in the coming years.

With more token supply flooding the market and fewer incentives to spend on smaller side events, consolidation seems inevitable. Partners from the same sector are more likely to pool their resources to attract a larger, more engaged audience in a single place, rather than being spread thin across multiple simultaneous events.

Ultimately, the quality of speakers and panels can't be maintained across hundreds of side events, and the availability of cool venues and good catering is limited. It's only a matter of time until more marketers realize this scarcity and start actively questioning the ROI of these events, pushing for a more consolidated approach to event planning.

Besides, with so many side events, is anyone still attending the main event?

This being said, our first Web3 Marketing Lounge at EthCC was an absolute success, and we couldn't thank you enough for spreading the word and joining us! Over 100 marketers from all corners of the space came to mingle and share their pain points and growth strategies.

However, during discussions with fellow marketers, we realized something important. To be an effective marketer in web3, you need to actively use the products. Here are a few dilemmas we noticed:

• Lack of a Mobile Wallet: Many attendees didn't have a mobile wallet on their phone, otherwise useful for minting a POAP or a limited-edition NFT on the spot.

• Limited Multi-Chain Usage: Some weren't actively using multiple chains— i.e. a significant portion didn't use Base or have ETH on Base, despite its rising popularity from the Farcaster craze.

• Knowledge Gaps in Bridging: Many marketers didn't know how to bridge assets across chains, highlighting issues of siloed knowledge due to intense workloads and continuously poor UX.

• Limited Engagement with Web3 Social: Many were also not active on web3 social platforms or still had doubts on launching campaigns on platforms like Lens, Farcaster, or Paragraph.

These gaps underscore the need for us marketers to immerse ourselves in the products and ecosystems we promote to stay relevant and effective.

*The Web3 Marketing Lounge was organized by Alex H. & Chiara Munaretto.

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The latest in Web3 Growth Startups

🍄 Bello introduced Blueprint, its new 4-week accelerator designed to help creators go viral onchain. Applications for Cohort 1 are now open!

👣 Footprint Analytics updated their Ethereum Layer 2 Overview dashboard, now featuring more chains and additional view options.

🤑 AdEx announced a 30% cashback for early users on every $10k spent on ads with AdEx.

🪄 MetaCRM boasts three new product features: Ticket Analysis for Service, the Magic Wand, and updated Role Settings.

🌠 Galxe revealed that the GAL token is being migrated to Gravity (G) to unify and optimize the user experience across both ecosystems.

🤙 Huddle01 launched Huddle01 Meet, enabling users to hang out with communities, brainstorm with teams, or host streams.

📊 Multibase 2.0 is now live, allowing web3 teams to create a single control panel with multiple charts and custom queries for real-time blockchain monitoring and detailed web analytics.

📱 Console released their iPhone and Android apps, promising faster community growth compared to Discord and Telegram.

We are launching our growth consultancy tackling full GTM strategies, brand positioning, content marketing, and token-launch LBP strategies (Growth on Farcaster included).

DM us on Farcaster or Telegram & let’s jumpstart your growth!

... and recently, they've been making waves with innovative on-chain guerrilla marketing campaigns and setting new standards in the industry.

For a long time now, Coinbase has been known for its forward-thinking advertising strategies, earning praise from industry leaders for challenging traditional norms and continually educating the public about cryptocurrency's evolving role in the financial system (Remember the infamous QR code ad during Super Bowl LVI).

In early February, Coinbase shook things up yet again with a thought-provoking TV ad that challenged the conventional perception of traditional U.S. fiat currency, particularly the penny. The ad humorously highlighted the penny's outdated and inefficient nature, pointing out the cumbersome aspects of physical currency.

Following this clever ad and leveraging Farcaster's innovative frame technology, Coinbase launched the "Mint a Penny" campaign. This allowed users to mint their own penny NFTs through a Farcaster frame or via MintAPenny.xyz on Base. These limited-edition penny NFTs not only showed how digital currency can give new value to $0.01 but also served as a unique promotional opportunity.

After minting their penny NFT, users could visit the Coinbase merch shop, connect their wallet, and purchase a commemorative penny hat for just $29.99 (The minted penny would allow the first 100 users to purchases the hat for just $0.01).

This campaign was one of the first to take users through the entire marketing funnel, from initial engagement to the final purchase, all within Farcaster’s engaging framework.

Even with only 1000 commemorative hats available, the response was huge—over 219,000 penny NFTs have been claimed.

This proves that full-cycle onchain marketing is here to stay, and with Onchain Summer upon us, it's only going to get bigger. If you're eager to experiment with new ways to connect with the most dedicated supporters of your protocol, consider using a points system or a thoughtfully crafted NFT mint to reward them and turn it into real-life assets. And yes, I'm talking about socks (because hats are sooo last bull run).

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1. Why did you choose to build your personal brand on LinkedIn, and why do you believe others should consider doing the same?

It wasn’t a one-night magic decision, it came logically after years of unsatisfied social media exposure. Instagram and TikTok weren’t really my type of platform. I love knowledge, and I love writing about it. So I casually joined LinkedIn a few years ago, just exploring the platform. Up until 6 months ago. I realized the potential of the platform in sharing valuable knowledge and building a network of people who have the same mindset of knowledge, growth, and critical thinking. Once I started sharing more content, people started to ask me: how did you create your personal brand? (enhance your question) And that’s when I realized that what I was doing was inspiring people to start being active on LinkedIn and hence I could help them making this social network work for them too. Building your personal brand is not just doing business, is a journey of self-discovery. This latter, combined with the compound results you get over time for just being able to properly advertise yourself online for the skills you have, should make everyone think: Why haven’t I optimized my profile yet? Once you tell people what you are good at and showcase it in posts every day, you become a magnet for opportunities targeted for you.

2. How do you find inspiration for your LinkedIn posts?

Via what I call: a hypervigilant mindset. You observe the world and consciously react to it. Anything around you is content, and that’s where my inspiration comes from. It seems fictional and vague, but once you adopt this mindset you will see ideas flowing over and over to you. Here’s how it works: 

• You clearly set the type of topics you want to write about

• You consciously understand what is your take on this topic (example: pro or against AI?)

• You critically observe the world around you and keep a proactive/vigilant mind that grasps news/opinions/words that can be the basis of your topic + your take

• You write that down on your notes (no need to fully elaborate it)

• You schedule 2h in your calendar per week to elaborate on all your ideas (notes) and turn them into posts for the week after

You need to train your mind daily to make the hypervigilant mindset work for you.

Aside from that, looking at what other inspiring creators post always help me in improving the type of content I create.

3. What types of content does your audience engage with the most?

Collaborative posts, stories and polls. Let me address them one by one. Collaborative posts allow you to double leverage the network, increasing comments, likes, and reach and also the quality of posts thanks to different perspectives brought by the people you collaborate with. Stories: people love hearing stories, whether it is your story or the way you storytell an advice, an example or anything else. Finally, I started using more polls. Polls will help you in two ways: getting more specific insights from your audience (for you) and making them feel engaged with your posts (for them). 

4. How do you use personal posts to build a deeper connection with your audience?

That’s a great question, but if done properly all posts ar/should be personal posts. I don’t need to put a picture of myself or tell my story to make it personal. If your personal brand revolves around sharing your opinions or your strategies to help your audience achieve a certain outcome, that it is personal enough. Being vulnerable makes you human. It detaches you from the concept of business and allows you to concretize the concept of “people buy from people” - but ultimately you should stay personal also in other types of content, not just when sharing your challenges or achievements. That’s when your audience fully connects with you - because they can see your story in all your posts.

5. How often do you post on LinkedIn to maintain momentum?

I vary. I never post less than 3 times per week and never more than 6. I want to keep a balance that allows me to stay consistent over time. The most important thing I realized is that it doesn’t really matter if it’s one post more or less, so don’t overfocus on these small details that may keep you away from actually being consistent over a long period (1 year<). Focus on delivery quality and start with an amount of posts that is feasible for you, considering the other life commitments you have. My rule of thumb: balancing time-efforts-goals. This way you don’t give false hopes to yourself, you don’t overstress, and you simply adjust your goals based on your life priorities. Last, don’t compare yourself to others, build your own time-efforts-goals path. You ultimately decide what is momentum for you, which can change over the months.

6. What strategies do you use to achieve your LinkedIn goals, whether it's increasing followers, getting clients, securing speaking engagements, or expanding your network?

This question needs more than a paragraph answer as you may shape your strategy differently according to your goals. Briefly, it always revolves around:

• The content: Are you reporting other people’s information? Are you sharing your knowledge? Are you dreaming and sharing creative ideas?

• The way you write: Are you trying to solve a problem? Are you trying to become famous? Are you trying to impress others with your opinion?

• The CTA: Who do you want to take action? And what action shall be taken? Make it clear.

• Your overall profile: once again, who are you trying to impress? How can you best optimize your profile based on what your ideal target would look you up for?

We'd certainly see a level of excitement likely topping the craze of the 2021 bull run. The good news is, everyone can launch a token faster and easier than ever (just take a look at Pump.fun's raging success recently).

Creator tokens are nothing new in the crypto space. They behave just like regular ERC-20 tokens and were first introduced as a valid experiment all the way back in 2022 by Mark Schaefer through his $RISE token launch, as a means to both drive community engagement and measure on-chain activity.

If you’ve run KOL marketing campaigns before, you’ll likely agree that estimating their ROI is in itself a challenge. At the end of the day, as a marketer you want to know if the expected on-chain engagement is worth the spend.

And what's worse, web3 content creators have historically relied on Twitter and LinkedIn to build a following, meaning that beyond their fancy follower count, they have no idea who is actually active on-chain.

That’s where creator tokens and community currencies come into play, serving as a solution to convert supporters on-chain and track their engagement across different campaigns. 

One word: Utility.

Creator tokens offer the widest range of utility in the space, similar to Farcaster channels, which took off half a year ago and have since become the next best thing to build fully on-chain communities from the ground up.

Rewards distribution - creators can reward supporters directly through token claims for specific occasions, like brand new partnerships or follower count milestones.

You’ve reached 100,000 followers on X? Launch a campaign allowing supporters to claim 100 $GROW tokens each and then redeem them for physical products on platforms like Perkshop.

Faster follower conversion on-chain - creators can token-gate distribution channels or upcoming mints (that's why we chose Paragraph to host our newsletter). While the idea has been around for years now, NFTs were primarily used as the main way to token-gate publications or discussion groups. You've just built a Telegram channel with 3,000 followers? Use $GROW tokens as a way to restrict access to new supporters who only hold $GROW.

Campaign segmentation - build an on-chain audience and user persona for each distribution channel. Thinking of launching a campaign for your LinkedIn audience? Add a voucher at the end of each post allowing followers to claim $GROW tokens. Pair that with Addressable.io analytics stack and you’ll have a very clear idea about how many memecoin traders follow you. 

Track your converted on-chain audience - is click-through rate an antiquated tracking method for your newsletter? Add a $GROW token code at the end of each edition and measure the collection rate (CR) instead. Creator tokens allow you to track channel-specific engagement and then take it on-chain (leaderboards showcasing the most engaged supporters are all the rage nowadays).

This way, web3 marketers and companies looking to leverage content creators and KOLs to expand their projects' reach can reliably gauge campaign ROI and engage with real, targeted users, rather than relying on inflated follower counts on X.

Join us at the exclusive Web3 Marketing Lounge of the week for a chance to network with top web3 marketers and growth experts.

Interested in sponsoring the event? Spread the word and contact us on Telegram at @growth_beast.

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We look forward to seeing you there!

Community currencies have emerged as the poster child of the Farcaster craze from a few months ago when the likes of $WOWOW, $DEGEN, $FRAME, $HIGHER, $ENJOY, and many more sprung up like mushrooms after the rain. Following the rise of Warpcast channels that work in a way just like Facebook groups, some of these channels were built around a token or deployed one later on.

What's interesting though is that it's not Farcaster to first bring the concept of community currencies to life, but yes, you guessed it... Reddit.

A Little History Lesson:

• 2019: Reddit tried community currencies and didn't quite make it.

• 2024: Farcaster memecoins are thriving as community currencies.

So why the Difference?

It's partly cultural, but also because wallet-native social platforms make memecoins a seamless part of the user experience. Imagine tipping $DEGEN, claiming tokens via frames, and so much more that's been tried and tested over the past months. (we'll dive into a separate edition on the top growth-friendly Farcaster frames).

The $DEGEN Transformation:

What started as a memecoin with a unique distribution method and truly degenerate community, has evolved into a widespread community currency. $DEGEN is now everywhere because it solved the cold start problem plaguing new apps launching in web3, and sparking a boom in social apps on Farcaster and Base.

The latest in Web3 Growth Startups

◣ Layer3 introduced Loot Boxes, offering daily rewards for users who log in.

💬 MetaCRM launched the “Flyer” feature, allowing projects to send “direct messages" and notifications via web3 protocols like XMTP and Push Protocol.

🤖 CommunityOne unveiled Community Guru, their new AI-powered assistant for community managers and founders.

🤝 Permission now supports image, video, and news search, making it more dynamic than ever to own and earn from your data while searching online.

🏅 Kazm added Badges, providing a fun and motivating way for your members to showcase their achievements within your community.

➡ Link3 launched the Creator Network, making it easy to find and connect with verified creators and top KOLs in one place.

Alex has launched his growth consultancy tackling full GTM strategies, brand positioning & content marketing, and token-launch LBP strategies.

DM him on Farcaster or Telegram & let’s jumpstart your growth!

We all know that product-led marketing works, but we’re in the bull run. Every day, everyone and their neighbor is launching products—some great, some not so great. And to be honest... it’s tough for your company’s page to cut through the noise.

But do you know who can?

You guessed it… the FOUNDER.

Here’s the new playbook for web3 growth, used by industry leaders like Cathy Hackl, Robbie Ferguson, Justin Vogel, Dan Romero, and more.

Building both the founder’s brand and the company’s page is a case of 1+1=3.

You’ve heard the saying, “People buy from people.” After all, we even try to give Satoshi Nakamoto a face to personify the creator of this tech.

As the founder, you get to add your excitement, your why, and your unique perspective to your company’s campaigns. You’re also the one who can forge relationships and partnerships with other founders.

Founders make the best spokespersons for their companies because the community wants to hear from those actively building. Do it right, and you'll be amazed by the growth of your supporter base.

Tip: This strategy isn’t limited to founders. Encourage subject matter experts on your team to build their personal brands and share their expertise. This creates a ripple effect, expanding your startup’s audience, thought leadership, and credibility.

Stay tuned for next week's edition where we unveil 30 ready-to-use content ideas for web3 founders. 👀

As a thank you for being one of our early subscribers, we're giving you FREE access to a curated Twitter (X) list of 163 top web3 growth and marketing companies.

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The latest in Web3 Growth Startups

💫 Galxe launched Gravity, a Layer 1 omnichain smart contract platform, allowing developers to tap into Galxe's diverse ecosystem and vast community to build and connect.

◣ Layer3 introduced Daily Offers, a new feature allowing CUBE holders to earn personalized airdrops for their daily onchain activities.

🎮 Kazm now supports Base, enabling projects to engage their community on Base with quests, rewards, and more.

🔔 Push Protocol introduced emoji reactions to Push dApp messages, making chats more engaging and expressive.

💳 Dialect rolled out Alert Stack integrations across the Solana ecosystem.

📊 GMX launched real-time trading and governance alerts powered by Notify, offering customizable notifications via email, Telegram, Discord, and Coinbase Wallet.

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Probablemente.

Los KOLs (Key Opinion Leaders) pueden aumentar significativamente la exposición de tu proyecto. En el mejor de los casos, pueden atraer a la audiencia correcta y convencerlos de invertir durante la venta pública.

¿Pero, son absolutamente necesarios?

Respuesta simple: No está de más tenerlos.

Repuesta compleja: Si no están comprometidos a producir contenido de alta calidad relacionado con el proyecto, tal vez debas dedicar más tiempo a seleccionar tus opciones.

Es la tendencia de moda esta temporada. Durante el mercado alcista de 2021, los falsos influencers estaban por todas partes, exigiendo tan solo $500 por dos retweets insignificantes. Esto obligó a los proyectos a replantear su "estrategia de influencers" y priorizar la calidad.

Así como seleccionas inversores no solo por su compromiso financiero, sino también por las perspectivas de una relación mutuamente beneficiosa después de la inversión, lo mismo ocurre al elegir KOLs para tu ronda de influenciadores.

Piensa en ello como una plataforma LBP (Liquidity Bootstrapping Pool), como Fjord Foundry, donde los proyectos se lanzan de manera independiente, pero los que están curados tienen una mayor probabilidad de éxito.

O simplemente considera cuántas veces has comprado un producto muy recomendado porque un amigo te lo sugirió. Lo mismo ocurre con los KOLs.

Conclusión: Los KOLs son tus embajadores. Deben amar genuinamente lo que estás construyendo, para que no tengas que incentivarlos constantemente para que participen.

Pero, ¿qué tipo de KOLs ofrecen los mejores resultados? ¿Será que ciertas regiones atraen a una audiencia más grande o más inversiones?

Mantente atento a la segunda parte para descubrirlo.

Pon tu empresa frente a los principales mercadólogos, constructores e inversores de web3. Estamos buscando socios patrocinadores iniciales. ¡Llena este ormulario para ponerte en contacto!

Las últimas novedades en Startups de Crecimiento Web3

🐤 Chirpley lanzó la Versión 3 de su mercado, con nuevas herramientas para marketing de influencers y colaboración en campañas.

🍪 Cookie3 reveló su hoja de ruta para el TGE de $COOKIE, anunciando que se lanzará en Ethereum y Base, reflejando el volumen de transacciones de su comunidad

🦁 Safary introdujó el primer libro de estrategias de crecimiento para Farcaster, basado en más de 20 proyectos como $DEGEN, $HIGHER y Drakula.

⚡ HyperLab se asoció con THORChain para gestionar todos sus esfuerzos de publicidad pagada.

🌀 Spindl lanzó lo que afirma ser la primera red publicitaria totalmente on-chain.

🎨 Canva reveló más de 12 lanzamientos en el discurso principal de CanvaCreate de este año. Mira todas las actualizaciones aquí.

Alex ha lanzado su consultoría de crecimiento, abordando estrategias completas de GTM, posicionamiento de marca y marketing de contenido, y estrategias de lanzamiento de tokens LBP.

Envíale un mensaje directo en Farcaster o Telegram y ¡vamos a impulsar tu crecimiento!

Probably.

At the very least, KOLs (Key Opinion Leaders) can significantly boost your project's exposure. At best, they can attract the right audience and convince them to invest during the public sale.

But do you absolutely need them?

Simple answer: it doesn’t hurt to have them.

Complex answer: If they’re not committed to producing high-quality, project-related content, you might want to spend more time curating your choices.

It’s the sexy trend this season. During the 2021 bull market, fake influencers were everywhere, demanding as little as $500 for just two meager retweets. This forced projects to rethink their "influencer strategy” and prioritize quality.

Just as you select investors not only based on their financial commitment but also on the prospects of a mutually beneficial relationship post-investment, the same goes for choosing KOLs for your influencer round.

Think of it like an LBP (Liquidity Bootstrapping Pool) platform, such as Fjord Foundry, where projects launch independently, but those that are curated have a much higher chance of success.

Or just consider how often you’ve purchased a well-touted product because a friend recommended it. Same goes for KOLs.

Bottom line: KOLs are your ambassadors. They should genuinely love what you’re building, so you don’t have to nudge them for engagement.

But which type of KOLs yield the highest results? Do certain regions attract a bigger audience or more investment?

Stay tuned for part 2 to find out.

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The latest in Web3 Growth Startups

🐤 Chirpley launched Version 3 of their marketplace, featuring new tools for influencer marketing and campaign collaboration.

🍪 Cookie3 revealed their roadmap for the $COOKIE TGE, announcing $COOKIE will launch on both Ethereum and Base, reflecting their community's transaction volume.

🦁 Safary introduced the first growth playbook for Farcaster, based on the growth strategies of over 20 Farcaster projects like $DEGEN, $HIGHER, Drakula.

⚡ HyperLab partnered with THORChain to manage all of its paid advertising efforts.

🌀 Spindl launched what it claims to be the first truly on-chain ad network.

🎨 Over 12 launches were revealed at this year's CanvaCreate keynote. Watch all the updates here.

Alex has launched his growth consultancy tackling full GTM strategies, brand positioning & content marketing, and token-launch LBP strategies.

DM him on Farcaster or Telegram & let’s jumpstart your growth!