Holis Gang,

We’ve made it to newsletter infinity, that’s #8 sideways! A big moment for two reasons:

One, it’s my favorite number. Two, my brilliant cofounder Amira is joining me to co-write this edition. If you don’t know her yet, Amira is the reason our operations don’t get lost in the sauce. She keeps me grounded when I drift too far into creative delulu mode.

This Is the best one yet because This is what you’ll find:

• ✨ Recaps from Permissionless and EthCC

• 🧃 Raw truths about what really happens after you host an event

• 🧘‍♀ Why conscious experience design is the future

• 💻 Hackathons and events coming up

Marketers in the Arena Recap (a permissionless side event)

We wrapped June with Marketers in the Arena, a founder-focused event hosted by Stellar and Myosin at Public Records, alongside our friends at Refraction.

This wasn’t your average mixer. It was built for builders; designed to leave you with tactics, stories, and strategies to bring back to your team.

💡 Highlights:

• Simon Yi (Myosin) kicked it off with a keynote on why specificity = is the marketing superpower

• Kate from Stellar broke down how their hands-on grant program can supercharge go-to-market support

• We talked about the gap between playbooks and the trenches, and what it really takes to tell stories that land and earn trust

Oh, and we soft-launched something fun…

The Way of Marketing: a mini book with 8 acts, handed out as swag, but really the start of a deeper project.

If you were there, you felt it. The energy. The alignment. The hunger to build better.

Stellar backed this because they know ecosystems grow through real activation, education, and presence, not hype. And in case you missed it, Guava is now Myosin’s official event execution partner. We’re excited about this collaboration because Guava brings marketing to life, and Myosin is here to amplify that impact at every level.

This is what happens when real marketers get in the arena.

Insight from Amira.

Got a great product but no sticky community?

You’ve probably tried:

• Running a webinar or two with decent turnout… but zero follow-up.

• Starting a Discord or Slack that went quiet after a few weeks.

• Posting on socials, hoping someone engages.

The truth is: community doesn’t grow from content alone. It grows from connection, but you don’t have the time or systems in place to make that happen consistently.

We’ve seen brands transform one-off hackathons into a series that drives repeat engagement and content momentum with the right system in place.

The Misconceptions

Misconception #1: “Community” means just launching a group.
Nope, community requires consistent touchpoints, not just one channel.

Misconception #2: Events are a one-time engagement play.
The real value comes from using events to feed your retention, content, and funnel strategies, not just boost engagement once.

Misconception #3: You need a full-time team to run it all.
You don’t need more hands, you need a tight system that runs repeatedly and keeps people coming back.

What you want

You want people to actually show up. To stay. To bring others. To feel something when they engage with your brand. To convert leads into loyal users or customers. 

But more than that?
You want a system that turns those one-off engagements into something bigger. Community momentum, better retention, and a flywheel that runs even when you don’t.

What we do differently

We’ve built communities across various industries and hosted successful online events, ranging from hackathons with thousands of attendees to grassroots activations that spark genuine conversations.

As community-first marketers, we don’t just run events. We build systems that turn attendees to regulars, and regulars into advocates. 

We’ve done it across formats, with systems that even lean teams can manage.

What we recommend

The Community Engine: Guava’s Online Events + Email Follow-Up System

A 6-8 week engagement where we:

• Design + run a weekly online event format (AMA, interview series, webinar, build-along, demo day, etc.)

• Create your event calendar and execution process

• Build your marketing and email follow-up system to nurture leads + attendees

• Automate event invites and follow-up

• Show you how to turn every session into content you can repurpose

 You walk away with:

• A weekly online event system your team can run with ease

• An email funnel that keeps attendees engaged between sessions

• Community-focused strategy tailored to your brand’s goals

• A simple ops system your team or VA can run async

• A repeatable way to turn event content into social, email, or YouTube clips (we’ll show you how)

Optional add-ons:

• We host the events for you

• Reporting + strategy wrap-up with content repurposing ideas

This is for you if…

→ You’re a brand, startup, or creator building a community, not just an audience
→ You want to engage your audience regularly, without creating more manual work
→ You’ve run events before, but haven’t seen them turn into long-term community energy
→ You believe connection is the core of your brand, you just need the right rhythm

Want to see what this could look like for your brand?

Book a 20-min call and we’ll map out a plug-and-play weekly event flow you can launch quickly, even if you’ve never run consistent events before.

Stef in Cannes: Conscious Events, Real Connection

Now let’s talk EthCC Cannes. (Hi again, it’s Stef.)

We showed up to all the hits: Mantle, Stellar, Kraken, WalletConnect, Zerion x Dayana’s pre-RAAVE… and loved every second.

But by the end?

🔥 The heat was intense

🫠 The people-ing was real

😮‍💨 The burnout? Creeping in

So, we added a little wellness to the mix. We closed with two regenerative events for our close friends + clients:

Sunset w/ Myosin - a boat ride at sea, just quality time.

Cannes You Come? - a wellness spa day and cheeky invite that made people feel something.

Because here’s our philosophy: Events shouldn’t drain. They should heal.

Your investors, your teammates, your community: they’re human.

And in crypto, burnout feels more like a feature than a bug, decompression is key. 

At Guava, we believe health is your most valuable asset. It’s the base layer. It’s how you unlock presence. And so is the ability to connect authentically.

That’s why we’ve been bringing wellness to stages all over the world. Not as a cute extra, but as a must-have even for ourselves after a busy week of production. We’ve done it in Bangkok and the Bahamas, incorporating sound baths, yoga sessions, and IV drips as the soul of the experience, because rest is productive.

And we’ve seen it happen. When people feel calm and fully present, they open up. They listen better. They build stronger.

We’re still showing up to the next RAAVE, we love to dance and celebrate.
But we’re doing it without leaving ourselves behind. Because parties are great, but so is remembering to rest and reboot. 

We make it social. We make it sensorial. We make it sacred.
Just weird enough to be unforgettable. 

Will you join us at the next one?

We are also sharing: 

📍 IRL EVENTS

• Unlock Summit 2025 – July 31 – Aug 3 · Zacatlán, Puebla, Mexico

• Science of Blockchain Conference (SBC) – Aug 4–6 · Berkeley, United States

• Blockchain Rio – Aug 6–7 · Rio de Janeiro, Brazil

• ETHGlobal Happy Hour NYC – Aug 14 · New York City, United States

• Pragma New York 2025 – Aug 14 · New York City, United States

• ETHGlobal New York 2025 – Aug 15–17 · New York City, United States

💻 HACKATHONS

• ICP WCHL25 - Qualification Round – Deadline: July 26 · $300K prize

• ChainOpera AI Hackathon – Deadline: July 27 · $10K prize

• Unite DeFi Async Hackathon – July 25 – Aug 6 · $525K prize

• Morph’s Consumer Buildathon – Deadline: Aug 3 · $15K prize

• Core Connect Global Buildathon – Deadline: Aug 10 · $1.2M prize

• Hedera Africa Hackathon – Submit: July 31 – Sept 30 · $1M prize

Con amor y sazón,

The Guava Gang 🌴

Las cosas están cambiando en el mundo de Guava.

Hola amigos,

Welcome back to another edition of Guava Global in your inbox. We’ve been heads-down preparing for one of our busiest years yet. In this issue, you’ll find a quick recap of our time at the Uniswap House in Mexico City, insights on why marketing hackathons might just be your cheat code to understanding your audience, the importance of going hyper-local, and where you can catch up with us: in New York during Permissionless and in Cannes at ETHCC.

Vibe Marketing

We’ve heard about vibe coding. We’ve heard about hackathons.

With The Marketing Hack, we took the best of both and made it all about marketing. That’s exactly what we did with Stellar in our very first edition.

The Marketing Hack with Stellar wasn’t your average crypto event. No technical talks. No monologues on gas optimization. 

Instead: Over 500 live viewers, 59 participants. 27 submissions. 3 tracks. 2 days. And one big question:

What if marketing was the product?

That question turned a last-minute event into a prototype for something way bigger: a new model of community-led GTM in crypto. Less dev worship, more creative rebellion. Less “growth hack,” more growth culture.

And it started in the heart of Mexico City.

This wasn’t a one-off event.

This was a thesis:

If you want real users, start with real culture.

The Marketing Hack with Stellar gave us:

• Spanish-language content on marketing best practices

• A network of brilliant LATAM creatives ready to work

• A live case study in how to run GTM sprints that don’t suck

• Momentum we didn’t ask for, but now can’t ignore

The success wasn’t in the submissions alone. It was in the energy of the room when judges flipped through ideas. In the laughter when someone nailed the tone. In the way people looked around and felt, “Wait…we can do this here?”

Yeah. You can. And you should.

What Now?

This isn’t just about Stellar. Or Mexico. Or even marketing. It’s about building a different future for crypto, one that doesn’t treat culture like an afterthought.

If crypto is supposed to be global, borderless, and community-owned, then your GTM needs to look like it. And that starts with putting creative leadership in the hands of the people who actually live in the markets you say you want to serve.

No more “localization.” No more parachuting in polished campaigns from HQ. This is about building with, not for.

It’s about making marketing a native part of the stack. It’s about proving that go-to-market is just as technical, creative, and foundational as code. It’s about creating infrastructure for adoption, not just protocols.

The next billion users don’t care about your TVL. They care about whether what you’re building speaks their language, gets their jokes, and solves their problems.

🦄 Uniswap House in Mexico

We sat down with Sara Manjee from Uniswap Labs to talk LATAM: from the psychology of money to why Mexico is becoming one of DeFi’s most exciting hubs. Spoiler: Latin America isn’t just a hot topic, it’s where some of the most promising experiments in onchain finance are already happening.

💬 Coming Up: 

Marketers in the Arena w/ Myosin, Stellar & Refraction — June 26th (Register here)

A side event bringing together incredible marketers to roast projects across the Stellar ecosystem, followed by some intimate hangs with your favorite marketers constantly taking over your twitter feed.

Mental Wealth Club at ETHCC: Cannes you come? — July 4th (dm for link)

Guava loves hosting wellness events, from sound baths and yoga sessions to IV drips. This one is a cozy collab with our friends at CoUnity. A close out event refueling founders from the inside out.

PS. We have two other top secret events with limited invites: One is for founders who want to build on Stellar and meet THE CEO Denelle in Cannes, the other is for CMOs & Founders looking to work with Myosin. If any of those seem like a fit for you DM me (@nftmami).

Words of Wisdom

We’re launching marketing-first activations across Latino America, and we want to do it together.

Reply to this email if you’d like to:

• Pitch a project

• Sponsor a session

• Join our media experiments

We’ve got the team to level up your LATAM growth as you head on your way to Argentina for DevConnect later this year 🙂

Con Amor y Curiosidad,

La Guava Gang ❤

In this edition, we break down why your Head of Events is more than someone who books your travel: they are your strategist, translator, and a catalyst for global growth, and why it might just be us at Guava... hehe ;).

From cenitas in CDMX, to convos with builders across LATAM, we’re sharing insights, Proofs of Parties, and the kind of energy only IRL can deliver.

Enjoy! 

Why You Need a Head of Events, and Why It‘s Guava 

By EsteFi

In today’s societal norms, and a chronically online world, events aren’t just about a cocktail party, or reminder on a calendar: they shape how people feel about your product. They’re the spice that adds to the community recipe, the platform that amplifies movements, and the bridge that connects products with people across borders.

At the center of that spark is your Head of Events, not just an organizer, but a strategist, a translator, and an architect for expansion.

If you’re not approaching events with intention and strategy, you’re missing out, and actively leaving money, relevance, and long-term relationships on the table.

So no, this isn’t about throwing a party.
This is about designing momentum on your terms.
With a partner who gets the assignment. That’s where we come in.

We Don’t Just Plan Events. We Build Ecosystems.

Our event strategy is about developing your brand or product into the next global conference agenda.

We design presence with purpose.

Every activation, every regional touchpoint, every curated space is part of a larger vision: to create self-sustaining communities that thrive long after the lights go down.

With over a decade of experience across industries and deep roots in the arts and blockchain, we understand that real traction comes from local relevance and cultural fluency.

Whether it’s onboarding developers in Latin America, creating investor moments in Asia, or launching consumer products in the Global Majority, we translate ambition into action, and action into adoption.

Learn more about our experience. 

Your Cultural Strategist for the Global South

In a world fractured by geography and fragmented by context, Guava Global serves as your cultural translator, adjusting messaging and shaping the narrative so it resonates in Lagos, Lisbon, Mexico City, and beyond.

Meet people where they are, let's give humans a reason to believe, build, and belong.

When You Think of Events, Think Bigger

Because events are not the end goal. They are the beginning of something to make you memorable.

A powerful event strategy is the first domino in your go-to-market, your community roadmap, and your regional expansion.

And at the helm?
A professional who leads with vision, executes with precision, and builds with heart.

If You’re Serious About Expansion, Let’s Talk

Because if you’re:

• entering a new region,

• launching something big, or

• scaling what you’ve built…

you need a team that sees the big picture.
You need someone who’s not just planning logistics, but designing at scale.

You need Guava.

Let’s talk.

Events are Essential.

“As AI becomes more integrated into our lives, in-person experiences will become even more valuable.” That’s a quote from Sam Altman, CEO of OpenAI, in a somewhat recent interview.

And yet, so many companies still underestimate the power of events. Don’t be like them. 

When others Zig, we Zag.

🎥 Check out this short video where Amira breaks down 3 key reasons your brand needs events.

Carnita Asada, Culture & Crypto in LATAM

We had an awesome time during ETH Cinco de Mayo week, soaking in powerful talks, hanging with friends, dancing to DJ Cush at Proof of Fiesta (btw, check out his latest mixtape), and wrapping it all up with a solid carnita asada with the homies.

But our favorite part?

Talking with builders we admire about Crypto and Web3 in LATAM.

Check out these short interviews by EsteFi with:

🎙 Ben from Mantle (BD legend)

🎙 Paola, a brilliant Colombian architect, designer, and so much more!

🎙 René, a Mexico-based marketer & builder shaping the local scene

What’s your take? What’s something crypto still doesn’t get about LATAM?

Immaculate vibes at Proof of Fiesta 🪩

Sharing some snapshots so you can feel the energy for yourself:

Stunning visuals, custom cocktails, warm faces, and one-of-a-kind vibes.

You had to be there. But if you weren’t… here’s a little taste.

🎥 Check out the full video recap here.

Big thanks to Mantle for playing with us and sponsoring this unforgettable night by Guava! 📸

The Mental Wealth Club

Do you have a project we should shout out next month? Hit us up.

Con amor y sazón,
The Guava Gang 🌴

This one’s packed. From designing merch that moves people, to spotlighting builders across LATAM and beyond: this edition is all about intention.

Intention in what we make.

Intention in what we wear.

Intention in how we gather.

Intention in how we’re seen.

Here’s what we’ve been creating, celebrating, and learning.

Merch Is Not a “Take Me Home”. It’s a Gateway…

How great design transforms attendees into passionate community members

By EsteFi

You hand out a t-shirt. Someone smiles. Maybe they throw it on. Maybe they throw it out.

But what if that shirt did more than take up space in a suitcase? What if it became a uniform? A conversation starter? A catalyst for brand loyalty?

Let’s break it down: merch is not a freebie (after all it’s coming out of your marketing budget). It’s a strategic tool. And if used intentionally, it can convert passive event attendees into long-term believers in your brand.

The Real Impact of Merch (Backed by Data)

According to the Advertising Specialty Institute (ASI), 85% of people remember the brand that gave them a piece of merch, and 58% keep it for one to four years. That’s more long-term brand retention than most digital ads.

Let’s put it in perspective:

• The average cost-per-impression (CPI) for a branded t-shirt is $0.007.

• 73% of people own a promotional product, and 83% of those say they are more likely to do business with the brand as a result.

When merch is meaningful, the marketing impact lingers.

Why It Works: Psychology + Culture

1. Tangibility Builds Trust

In a digital-first world, something you can touch carries weight. A well-made item builds emotional connection in a way Instagram ads can't.

2. Scarcity Increases Value

When merch is treated like a drop instead of a giveaway, people perceive it as special. Limited runs = higher perceived value.

3. Identity Signaling

When someone wears your merch, they’re telling the world they align with your mission, your vibe, your people.

4. Community Rituals

From volunteer tees to ambassador jackets, merch becomes a marker of belonging. People love to feel part of something bigger.

Real-World Conversions

• Gitcoin's DAO patch turn contributors into lifelong advocates by giving them a wearable badge of honor.

• Nouns DAO’s IRL glasses became an iconic symbol, turning holders into walking billboards (and conversation starters).

• Coachella wristbands double as access and mementos, still worn long after the event ends.

The takeaway? Merch doesn’t end when the event does. It extends your reach into the real world.

How to Measure Merch ROI

It’s not just about warm fuzzies. You can measure the real impact:

• QR/NFC Scans: Track digital engagement linked to physical items.

• Redemption Rates: Offer access or perks through merch.

• Social Shares: Look for tagged posts wearing or mentioning the merch.

• Repeat Engagement: Who comes back? Who wears your brand twice?

Let’s Get This Right

At Guava, we believe the best merch is:

• Designed with purpose

• Rooted in story

• Integrated into your broader strategy

• Made to matter, not to fill swag bags

We don’t do landfill fashion. We do lasting impressions.

Want to learn how to design merch that drives action, builds identity, and makes people feel part of your mission? 

We’ve done everything from money guns to newspapers, poker chip kits, and even custom cocktails.
Your brand presence doesn’t have to live on a t-shirt—it can show up anywhere. Even on a coaster. 😉

Let’s talk.
Your community (and your KPIs) will thank you.

So many voices, so much power from the global majority

Over the past weeks, we’ve been connecting with brilliant minds across the Web3 ecosystem, amplifying builders, organizers, and storytellers shaping the future from every corner of the world.

Through our media series, we’ve spotlighted powerful initiatives, and in some cases, we’ve joined the action ourselves (like with our media partnership for ETH Cinco de Mayo!).

Don’t miss these conversations:

🍈 Our chat with Celic Torres — co-founder of ETH Cinco de Mayo. From side events to the hacker house, the ETH Cinco de Mayo schedule is packed with purpose: and it’s all going down this week.

We’re diving deep into how this event is creating real space for Latin builders to shine. Follow along on our socials to catch all the interviews, behind-the-scenes moments, and the stories that matter.

🍈 Amiraa x Abena — the founder of ETHAccra, a standout hackathon making waves in Ghana. We talked about building from Africa for the world, and how the local energy is shaping global innovation.

🍈 Simoneth x Ethereum Lima — a live session with Yami, Cryptomorfosis, and Jargo about Ethereum Lima, happening May 10. If you’re in Peru, this is the event you don’t want to miss.

🍈 Guava x Base LATAM — The amazing Base Latam community led by Leo invited us to share what we’re building, the heart of Guava, and what’s coming next. Big thanks to Base LATAM for holding the space and for having us! 🎙 Listen to the recording.

And by the way…

TOMORROW, Friday May 2, we’re throwing a beautiful party with our friends at Mantle to celebrate ETH Cinco de Mayo. Vibes only, no shilling. Music, visuals, and community. Come through.

🪩 RSVP 🪩

The Mental Wealth Club

Do you have a project we should shout out next month? Hit us up.

Con amor y sazón,
The Guava Gang 🌴

For our 4th edition, we’re bringing you something a little different: a How to turn your events into experiences that grow your community and your KPIs guide, straight from the Guava HQ.

This is a thoughtful framework built from real experience after hosting, designing, and producing gatherings that hit differently. Think: strategy meets soul.

Don’t miss this banger, plus:

•  A new Mental Wealth Club gem

• Two new Guava Gang members

• And an RSVP if you’ll be in CDMX this May

Your Events can’t be just based on Vibes 
They need to be your secret sauce to Growth Hack

By EsteFi

TL;DR

This blog is your guide to creating unforgettable experiences that empower your community and turn casual attendees into core contributors.

If you’re building in Web3, don’t just host events. Craft experiences.
Web3 isn’t just about protocols and products. It’s about people. People want to feel something, not just attend something.

➞ Empower your community
➞ Build emotional connection
➞ Convert attention into advocacy
➞ And yes, have fun while you’re at it 

If your “community strategy” is hosting a workshop right at the event start, serving food mid talk, and not allowing anyone to eat until everyone is done speaking and the food is cold, then we have got to talk. By the way, I have seen this exact thing happen. I actually tapped out and decided I’d never attend an event like this again.

What Even Is an Experience?

• An event is what happens.

• An experience is how it makes people feel.

You can host a workshop. Or you can create a moment where someone meets a future co-founder. Big difference.

Think less: “panel with a sad cheese tray,” more “sunset hike followed by a hot seat founder dinner that leads to a signed term sheet.”

Why Do Events Matter in Web3?

Web3 is trust-first. And trust? It’s built in real life.

You can’t tweet your way into people’s hearts forever. You need IRL (or thoughtfully designed URL) moments that create:

• Emotional resonance 

• Shared memories 

• Inside jokes 

• Long-term loyalty 

74% of people feel more positive about a company after attending an event (and that’s before the free merch).

The Bow Tie Method: How to Create Events with Real ROI

Events shouldn’t be one-and-done. You’re not just “throwing an event”—you’re creating a growth loop.

We call it the Bow Tie Effect:

1. Ideation & Hype
   Create buzz. Partner with cool people. Start the group chat.

2. Capture & Amplify
   Your event is content. Period. Record the vibes. Capture testimonials. Get those videos.

3. After-Impact & Retention
   Follow up. Say thank you. Send photos. Share alpha. Keep the loop going.

Psych hacks that boost engagement:

• FOMO & Scarcity → “Only 25 spots left!” 

• Social Proof → Show who's coming. Make it the place to be.

• Loss Aversion → “Don’t miss your chance…” works better than “Here’s what you get.

• Peak-End Rule → Make the highlight and the closing unforgettable. That’s what people remember.

Formats We Love (and When to Use Them)

1. Small But Mighty: Dinners, Cold Plunges, Founder Circles
Perfect for trust-building and deep conversations.
Design tip: Add a physical component: yoga, surfing, even a lil' hike. The body remembers.

2. Cocktail Parties & Mixers
Casual. Chaotic. High conversion.
Design tip: Gamify it. Give people a reason to meet 5 new friends. 

3. Summits & Conferences
Do you want public relations (media attention), investor interest, and marketing content — all at the same time, with one single action or event?
Design tip: Let people choose their adventure. Personalized tracks = engaged attendees.

4. Hacker Houses & Residencies
For builders who want to stay focused, no distractions, just meaningful work.
Design tip: Daily check-ins, side quests, and co-creation magic.

Empower Your Team, Too

Events aren’t just for the community. They're powerful tools for internal alignment.

✅ Build trust through in-person connection
✅ Strengthen your team’s shared narrative
✅ Celebrate collective wins and milestones

Your operations lead, your community manager, your designers — they all play a role.

Give your team the recognition and energy they deserve.

A Few Events That Inspired Us

• Oasis Onchain— tailor-made tracks, tropical vibes, alpha IRL.

• House of Ink — deep-dive hacker house meets creative studio. Life-changing.

• mCon.fun — the OG of vibes + value. Where it all started (For me at least).

Final Tips & Tricks

• Get to know your attendees before they arrive.

• Don’t let tech overshadow the people.

• Always have one peak moment and a memorable close.

• Events = content. Film everything.

• Don’t sleep on post-event follow-up. That’s where the magic compounds.

Need help throwing an event that feels different?

Let’s talk.
Your community (and your KPIs) will thank you.

Meet Our Newest Team Member

We’re excited to introduce Vanessa, our new Operations Manager at Guava.

A multidisciplinary creative and systems strategist, Vanessa joins the team with a deep history of building programs, platforms, and partnerships across art, education, technology, and Web3. 

She’s led initiatives to uplift community, sharpen infrastructure, and scale ideas that matter with a focus on equity, access, and intention.

Follow her work

The Mental Wealth Club

Take 5 minutes at the end of your day to audit your energy.

Ask yourself:

→ What moments lit me up?
→ What drained me?
→ Who or what helped me feel connected?

What you notice in yourself, you can nurture in your community.

Sign up, corazón.

As you may know, Guava is an official media partner for ETH Cinco de Mayo, and we’re teaming up with our besties at Mantle and Odisea to throw a party kicking off Crypto Month in LATAM.

Will you be in Mexico City on May 2nd?

🪩 RSVP now.

Still not signed up for ETH Cinco de Mayo? Don’t miss out, it’s free.

Do you have a project we should shout out next month? Hit us up.

Con amor y sazón,
The Guava Gang 🌴

This year’s flying by. First quarter? Done. We’re gearing up for some serious momentum as we ride the wave to new All-Time-Highs. From in-person connections to brand drops, it’s been non-stop energy, and we’re just getting started.

Here's a pulse check on culture, community, and what we’ve been cooking up.

• 🇲🇽 We announced that Guava Global is an official media partner for ETH Cinco de Mayo in Mexico City. You already know—we're bringing sabor.

• We shared a behind-the-scenes look at how we brought the House of Ink to life—design tips, builder vibes, and lessons we’ll carry forward. Check it out.

• 💬 EsteFi sat down with Cush, founder of Odisea, to talk about building frontier tech in Latin America. From storytelling to systems change—it’s a convo you don’t want to miss. Watch here.

We recently sat down with Sury, one of the organizers behind ETH Cinco de Mayo, to talk about:

• Why hackathons are still where the magic happens
• Highlights from last year’s first edition
• This year’s partners, mentors & what’s in store

📍 ETH Cinco de Mayo runs May 1–4 in CDMX
🎟 Register for free: https://ethcdm.com/  

And speaking of May... we’re cooking up something special with Mantle in Mexico City that same week. Expect vibey interiors, global guests, and the kind of sabor that only Guava brings.

💃🏽 RSVP early 

The Guava Gang is growing. Say hello to Simoneth, our new events manager.

Her first impact steps:

• Shot and produced content for our Creator Program with Onboard.

• Helped produce the Base Around The World Latam Hackathon.

• 🌎 Now leading our very first R&C report (Research & Curiosidades):
  A deep dive into why LATAM is the next frontier for crypto, culture & community—and how Guava is mapping its way through it all. More soon. You’re gonna want to read this one. 

By EsteFi
A few years ago, I met a couple in LA who introduced me to a life practice I didn't knew I needed: Kundalini yoga. What began as curiosity led to clarity—and a deeper connection to myself and my goals.

💎 This month’s mental wealth gem 💎

‘Close your eyes, lift your heart. What you’re seeking is already rising within you.’

Try this practice, and let me know how it hits.

🎧 Listen to Almond’s latest Afro inspired mixtape, it’s fire

📥 Bonus Resource
Our girl Amira designed a free Event ROI Tool to help you figure out which IRL events are actually worth your energy.
Use it to weigh alignment with your team’s goals, budget, and strategy—before booking that flight.
👉 Find it here.

We’re outside this spring:
🌍 Dubai for Token2049 with Across
🌮 CDMX for ETH Cinco de Mayo (again, RSVP here if you’re around)

Do you have a project we should shout out next month? DM us.
Stay tuned, stay grounded, and stay spicy.

Con amor y sazón,
The Guava Gang 🌴

Qué onda, fam? 

EthDenver is like a mini high school reurion for the Ethereum fam—no matter when you joined the space. It’s this annual checkpoint where you see folks level up: some come to soak up knowledge, others dive into hacking, and a few graduate with a shiny new idea, project, or gig. Then, next year rolls around, and boom—you’re back with your crew, making moves and creating new memories.

For me, EthDenver is not just a conference but an energy. It’s a week of friend overload, getting sh!t done, and setting the tone for the year ahead.

Last year? NGL, it was rough. I was in the trenches mentally, shedding layers of my own BS and trying to find my footing again. Fast forward to now: life feels good. Scratch that, life feels exciting. And I’m beyond grateful for Guava. Watching it grow and thrive has been surreal. We’ve had the privilege of working with some of our favorite projects in the ecosystem while staying true to who we are and where we come from.

We went all out this year. Here are some of our highlights:

• Produced the hacker house pre-Denver for Ink Onchain, welcoming 30+ hackers from over 10 countries.

• Shook things up with a cocktail experience alongside Across Protocol (check it out here).

• Closed out the week with a late-night poker night sponsored by Fareplay.io (peep it here)—and of course, teamed up with Pizza DAO for some cheesy goodness (proof here).

The Guava Gang has a new member… Almond has joined the team as head of brand & media. She came to capture the essence of EthDenver with us.

Some highlights: 

• She was interviewed by Lukso for the RESONATE web3 DJ experience (watch here).

• She brought reggaeton vibes to the Lukso x Zerion party, turning up the energy and getting everyone moving (relive it here). Shoutout to Abraham from Espacio Cripto for capturing it all in video (check it out).

• I had a chat with her about the importance of mental wealth, and we explored some powerful insights on culture, the importance of our past, and how she navigates her own well-being.

And with this interview, we welcome a new section in our newsletter—a little corner of the internet by Guava to help you manifest your highest vibrations.

Quick how-to’s for inner grounding + spells to inspire you to think about growth and alignment.

Here’s your first dose:

"What if your limitations are just the points of view you’ve bought as real? What if it turned out better than you could ever imagine?"

The meta’s shifting to LATAM, and we’re ready to ride that wave. Not for the sake of trend, but because we are LATAM, and we want to see the Global Majority win.

Here’s what’s on deck, LATAM and beyond:

• Lisbon: Myosin House + Non Fungible Conference

• Amsterdam: Cosmolocal

• Token2049 Dubai

• Mexico: EthCinco De Mayo in CDMX

• Permissionless BK (NY): Hacker house vibes incoming

• Cannes & EthCC: A little controversial, but I am also curious.

• EthMexico: Conferences, Myosin House + Meetups

• DevConnect: Wrapping up strong in Argentina

We’re just getting started—2025 is about to hit different. We are mapping out a route across LATAM, called el Caminito a DevConnect, if you know any protocols or potential sponsors looking to grow their community across the Americas book some time with me here.

Con amor y sazón,
EsteFi & The Guava Gang 🌴

We’re evolving. We’re rebranding, expanding, and re-shaping our mission.

2025 is all about holding the spotlight on the Global Majority.

As you may know (or maybe not), Guava’s team is built by a team from Latin America and Africa—regions where we believe technology will drive real change. That’s why we’re doubling down on supporting creatives first, buildors, and founders shaping the future of culture & finance.

We’re making this happen by:
🔸 Highlighting the stories of the most exciting dreamers and creators from these regions.
🔸 Partnering with orgs and projects that align with our vision.
🔸 Bringing next-level experiences to the events we curate.

Are you one of these visionaries? Send us a message—let’s co-create.

Our suitcases are packed. We’re bringing the Guava energy to ETHDenver with three amazing events.

INK is the bridge between users and the builders shaping DeFi. Powered by the Superchain and backed by a decade of crypto expertise, INK provides a world-class development environment to turn bold ideas into financial evolutions.

From February 22–26, we’re producing the Hacker House—where over 30 hackers will experience INK’s mentorship firsthand. 

Expect sneak peeks soon.

Another incredible gathering, Across, is hosting a cocktail hour inviting its partners and closest confidants to discuss what it means to unify Ethereum. 

Across is a fast, secure, and capital-efficient cross-chain bridge that enables seamless asset transfers across Ethereum and Layer 2 networks.

We’re hyped about the Across-inspired cocktails we’ve created for the night.

We’ll be raising a glass for you! Want to work with their team?
DM us and we’ll make an intro.

We’re beyond excited to co-host the Milady Community Rave with Fareplay—a web3 casino where all wagers happen onchain, powered by USDC.

During ETHDenver, we’re bringing Fareplay Casino to the Golden Kava Lounge. It’s a high-stakes, right-energy activation, in the heart of already thriving communities like Remilia, Miladys, Cousins, and the broader Degen fam.

We can’t wait to share all the pics, vibes, and wins from the night.
RSVP here

Our co-founder Estef (@NFTmami) shared two threads reflecting on her experience & learnings organizing the Mantle x Lab7007 Hackathon in Tokyo—a gathering of 120+ builders, artists, and creatives exploring the edges of onchain culture in Japan.

She also shared her personal takeaways on the state of Web3, what it means to foster collaboration between artists and technologists, and, of course, how Tokyo turned her into a Mantle Mami.

Two must-reads.

A huge shoutout to Lulu Avalloni, the AMAZING Brazilian artist behind our new branding, inspired by tropical vibes, muchas guavas (lots of guavas), animals, and all the beauty of Global Majority cultures.

Let’s build, let’s create, and let’s make Web3 look like all of us.

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📍 New Website Coming Soon (old one here)