The positive impact of intersectionality: While there were significant differences in each country in the reactions to advertising, at an overall level, intersectional ads that represent people across a variety of social categorizations performed well in Turkey (+3.5), the U.K. (+ 4.1), and the U.S. (+5.5), with less impact noted in Japan (+1.2). The degree to which the advertising moves people closer to the brand is, in most cases, higher among traditionally marginalized populations than the consumer average in each country. Across Turkey, the U.S., and the U.K., many of the groups that feel under-represented overlap with those who are most moved by intersectional advertising.