Introduction

In the latest edition of the “Study of the Study” case, Shena, in the context of the “Conceived Proclamation” play, has not only received an invitation from the Little Forest temple for a period of six months but also from the Al-Khalil Port Theatre Group, and has shown a set of five-step punches to prove himself.

The civilian police officers of the cafeteria and station posts were analysed for long periods of time when the passengers arrived and the entrance and station were closed, and no one could only fly outside the station. As a result of the expanded scope of the civilian police survey, it was found that the person in question was a child.

It is understood that the eight-year-old boy has a family name and is not located near the railway. The Civil Police immediately informs the children and parents of their presence at the Jin and Station posts. Upon arrival at the police station, the child and his mother were informed, upon enquiry, that the same afternoon the boy was absent from the Jin and Station Square, where the small toys were taken off. At the time of the operation, the children were forced to return to their homes for fear in the minds of their children, who were hit by the winds of the bus.

Once the situation survey is clear, the civilian police criticized the child for placing an unmanned aerial vehicle in the garage square and for disseminating to him and his parents the regulations governing the safety of the railways and the road-care knowledge. Owing to the age of the child, the civilian police, with criticism of education, told the child and parents that, within 500 metres of the railway line, low-emissions such as unmanned aerial vehicles, winds, balloons, etc., were banned, since these low-space objects could easily endanger the railway’s high-pressure power networks and high-speed trains. Tribute to the memory of the correspondent, Mr. Diljuya

As one of the first 10 pilot counties and cities of forest head system in Yunnan, after more than one year of exploration and practice, Maitreya city of Honghe Prefecture has established a collaborative linkage mechanism of “forest head + inspector”, a four-level forest head responsibility system of “City + Township + administrative village + group”, and a responsibility system of “guarantee + linkage” between township and town. Up to now, the city’s four forest managers and forest rangers have patrolled 3560 people in the responsible area through the mobile app.

Maitreya has vigorously implemented ecological protection and restoration projects such as mountain greening, water system combing and pastoral scenery protection. In 2021, the natural forest protection project will be completed, with more than 6 square kilometers of forest tending and about 1.3 square kilometers of degraded grassland ecological restoration.

The forest coverage of Mizhi mountain in Keyi Town, Maitreya city is as high as 80%. In order to protect the “dense branch fairyland”, since the implementation of the forest head system, the local government has arranged special personnel to continuously weave a dense management grid to make this green space more vibrant. In 2021, forest ecotourism in Keyi Town, Maitreya city received 491800 tourists annually, with a comprehensive income of 9.369 million yuan, an increase of 16.4% over 2020.

Anning City, Kunming began to implement the forest head system in December 2021. In the “urban brain” of Anning City, click the app of the forest director system of Anning City. It can be seen that Anning City has designated 300 management and protection grids, one grid and one forest ranger, clearly delineated the patrol scope, patrol route and patrol time, refined management, and accurately implemented the forest management responsibility to people according to the grid.

In addition, Anning City has actively explored the management system of “forest chief + forest police chief”, mobilized the people to actively participate in the management of forest resources, actively provided clues to “110” and protected forest resources by multiple means; Explore the management mode of “forest head system + protected community”, and set up “protected community” for key protected plants for protection; The system of “forest head system + professional fire fighting team” was established to improve the treatment of 82 foresters and 279 forest rangers in the city. At the same time, high-power electric vehicles are uniformly equipped as vehicles for forest patrol and protection, which greatly improves the enthusiasm and work efficiency of management and protection personnel.

Since 2021, Yunnan has promoted high-level and effectively implemented the principles of practical responsibility, detailed objectives, specific tasks and practical measures. Driven by the provincial forest leaders, forest leaders at all levels focus on going deep into the responsibility area to carry out forest patrol, supervise all levels to grasp the forest leader system in an all-round, all regions and the whole process, and timely find and solve key and difficult problems.

At present, a five level forest head system at the provincial, state (city), county (city, district), township (street) and village (community) levels has been fully established, with a total of 36999 forest heads at all levels in the province. From the provincial level to the county level, a mechanism for issuing the “order of the chief Forest Officer” shall be established. It is the first in China to establish a forest head supervision system with responsible comrades of the people’s congresses and CPPCC at the provincial, state (city), county (city, district) levels as supervisors, so as to effectively solve the problem of overlapping “athletes and referees”.

In 2022, Yunnan will continue to pay equal attention to managing, protecting, increasing and living green, and further promote the forest head system.

Yes, we are in the video age. One day, someone like me who focuses on writing may have to retire early. The key is that each of my manuscripts is still so long that it takes energy to read. Therefore, the time of retirement may be much earlier.

You don’t see many people. You can brush your mobile phone for hours. Those short videos can attract you so much without any pressure - unconsciously, time flows in happiness.

This is the “trend”.

The marketing people are taking advantage of the trend. Because where consumers are, the eyes of marketers should be there; What consumers like to see, marketers should give their best. After all, it is rare in the world to have super self but super ability like jobs.

In the past two years, I have been promoting a kind of thinking: social marketing based on short video. Of course, if possible, add a keyword - community.

From the perspective of marketing, short videos are equivalent to popular products, communities are equivalent to channels, and socialization is equivalent to the extensive participation of users. Therefore, social marketing based on short video is to create a popular model of communication, which is to create word-of-mouth communication - you can call virus communication.

It’s better to compare the domestic wave with the wave after 2020.

Short video marketing “senior players”

In fact, in the business community, Yao Jiqing can be regarded as a senior “player” in this regard.

He was the president of the film “Murphy’s relationship” in 2012. At that time, it was not called short video, but “advertising film” or “micro film”; At that time, smart phones and wechat were not popular; At that time, 4G had not been launched, so viewers could only watch it on computers.

This micro film is directed by Zhang Yuan and starred by Wang Xiaoshan, Shen Teng and Li Xinyun (please note that Shen Teng was far less famous at that time). It is said that it cost about two or three million yuan. A newly appointed president has such a big hand in brand. It is estimated that only Yao Jiqing dares to do it. It is said that this move also inadvertently opened the precedent of “online New Year blockbuster”.

According to media reports, since it was released in mid December 2012, “relationship in bed” has exceeded 50 million Internet hits in three weeks, rapidly rising to the first place in the viewing rankings of Youku, 56 and iqiyi, causing a sensation in the industry. Later, the cumulative broadcast volume was nearly 200 million. If wechat and 5g were so popular at that time as they are today, they would definitely be popular and not inferior to what is page and houlang. Later, mousse launched “relationship in bed” 2 and 3, both of which can be regarded as high-quality products and benchmarks.

Now, as time advances to 2021, Yao Jiqing is still interested in video marketing. This is not true. On the “world sleep day” on March 21, they joined hands with the China sleep research association and jointly released the public welfare MV song “life will win only if you lie down” (hereinafter referred to as “lie down”). Once this music MV was launched, it aroused public debate with its “lying win”, “magic” and various strong contrasts. The song was rated as “the strongest # mom’s advice to sleep #” and “hard core Lullaby” by the media’s big new world phase, while GQ called it “the adapted version of magic Lullaby” - more and more articles on advice to sleep 10W + spread in the circle of friends.

Compared with the route of both stars and content in the “bed” series, the star elements of “lying win” are much less, and the content planning is more skilled, showing its ability to control virus videos more skillfully.

Manufacturing contrast

The so-called explosion must start from the origin. The origin of the enterprise is the product; Of course, the origin of video is the content itself. So what’s so exciting about lying and winning?

In my opinion, 1 The use of musical expression is more cordial, penetrating and infectious than the simple speech sermon in houlang. 2. Let mother-in-law Yi Nengjing and other “old” mothers appear, full of topic sense; 3. The content of the lyrics vividly interprets “lie down and win”: sleep, sleep, my dear baby, sleep well, you can only win if you lie down. Staying up until the early morning, she looks ten years old; Dream all want to lose weight, stay up late, the risk of obesity is twice as high; If you don’t sleep when the moon sleeps, your heart rate doubles when you sleep late… 4 The form of songs is freestyle rap, which shows “quite young people”; 5. Directly adapt the world famous song “Lullaby”, which has an instant taste. I can’t help but repeat it again, and I can’t help but praise it.

There is a strong contrast: the rap style of lullaby; “Old” mothers continue to sing to adult children; A group of mothers sing (only one as a child), like the rhythm of establishing a “mother’s women’s group”; The lyrics are the adult and humorous Lullaby

Japanese gold medalist Hiroki Takahashi mentioned in his book “good video catches the heart in one second” that a primary principle is “just go in the opposite direction”, that is to fundamentally overthrow the “inherent thinking” and do “new things that absolutely no one has seen”.

Just like a storm, strong contrast will produce flow. The greater the contrast, the stronger the sense of surprise, the stronger people’s desire to share, and the greater the flow.

According to our ancestors, it is to win with “strange”.

However, mousse obviously considered more on this basis. On the one hand, it attaches great importance to the sense of participation: for example, in addition to Yi Nengjing’s mother-in-law and Yang Di’s mother, it also invited 30 ordinary mothers to sing together, hoping to create the empathy of “mother” and trigger the psychological participation of the public; On the other hand, it also has a strong flow thinking: Yi Nengjing’s mother-in-law, Ms. Zhang Hong, participated in “mother-in-law and mother” with her son Qin Hao and daughter-in-law last year, which is impressive. She has become an online popular mother-in-law. Coupled with the flow blessing of her daughter-in-law and son, it can not be underestimated. By borrowing the classic lullaby and world sleep day, the traffic is obviously extraordinary. In fact, after the video was launched, Yi Nengjing, Qin Hao, Yang Di and others obviously forwarded it quickly, forming an extremely important catalyst for virus video.

Swipe the screen: crazy biography in the video age