China Space Station ∶10 model, Iron and Steel in Street Earth 2 and Global Part-time Unmanned New Energy Business Vehicle . From 10 to 14 May, the Chinese brand day of 2023 was held in Shanghai. At the 2023 China brand fair, held during the same period, nearly 1,000 Chinese enterprises in approximately 60,000 square metres of exhibits produced new products, new technologies, new services, and showcase brand development.

The brand is seen as a front, and it is also strenuous. Let us feel branded and look forward to branding from a hard-copy Chinese-manufactured Chinese brand.

The concentration of heavy weights in large countries has highlighted the new Chinese branding power

The brand is a comprehensive reflection of the competitiveness of business and of the State and an important symbol of high-quality economic development. From manufacture to construction, running to run, from home to the global, 38 central enterprises were brought together, twice as large as the 2021 line, and a large group of “upon-the-ground” heavy vehicles were concentrated, showing strong Chinese brands.

Innovation is stronger. The top helmets of the security shell on the island, the footprints of the nuclear industry, the mainstay on the base of the core fuel components … On 10 May, the national televised launch of the “State and I” IP Images at the Exposition, which attracted a number of viewers as soon as they became known.

As a landmark result of our three generation of nuclear power, “States and Nos. 1” is a name for our own innovative capacity. “From fuel components to critical equipment, from core materials to a systematic platform, viewers can see models or in-kind at the site and feel the technical strength of our high-end equipment.” The Deputy Secretary and Director of the National Electorate Party Group spoke.

Large-scale national mailing, polar frigerator “snow 2”, first global LNG dual-fuelled crude-oil vessel … In China’s ship extension area, a “China I”, behind a fine model, v. the development history of our ship industry from small to large and weaker. The Secretary-General and Director of the Chinese Ship Party Group stated: “As one of the largest global ship-building groups, we will accelerate the construction of the world’s first-class ships group in accordance with the criteria of excellence in products, brands, innovation leaders and modern first-class business governance”.

Market footprints are farther. In China, the construction of an exhibition pad, a large sandboard, is marked by an ambitious “China-building city”. The project area of the Central Commercial Zone project of the New Administrative Capital of Egypt, with a model elevated at 385.5 metres, is being built on the “First High Building for Africa”. It was noted that since the launch of the “One Route” initiative, China has built over 2,400 projects in countries and areas along its borders.

With the gradual resumption of the civil aviation passenger market, Chinese flights are accelerating the global layout. During the summer fall season, seven international navigation points from the sea surface and two regional traffic points from the sea were opened, covering hot doors such as Tokyo, Singapore, Bangkok, Frankfurt and London. New bunkers, passenger and recreational facilities … At the site of the exhibit, a number of viewers are present in the air service occupier area, with the latest service product introduced by the near-distance national carrier.

Development is more green. Open chairs, intelligent lighting systems, 600 kilometres of overflights China’s medium-sized vehicles have released the latest green low-carbon technology results, the Hivos of Hydrogen Energy. Vehicles are not only able to achieve an automatic awakening, automatic roll-out, but also to achieve “zero emissions” through the use of clean energy.

The National Energy Group exhibits a model for a wind-fired integrated hydro-based energy base, which exhibits a full picture of the new energy base in the Nangarten desert; the Group exhibits the world’s single largest single automated container dock; and China’s medium- and medium-sized railway rolls, with a “snow-go-plose” guilder model, with a view to bringing the audience to their place through a scientific and technological sensitivities.

Innovative elites compete and contribute to a new quality life

The people’s aspirations for a better life are the starting point for high-quality development and the footprint. At the fair, a new life of good quality, built by a series of innovative elites, was deeply felt.

Figure-driven, stimulating brand innovation.

Entered the jungle, with the leaders of the Great Silk Interactive Zone. Artificial imaging techniques based on hand-to-art images, which require input of raw chores, gender, etc., can automatically generate personalized wires. “As a result of digitization, plants can customize production for each wire cloth and deliver it to consumers as soon as 24 hours.” Lee Jianhua, President of the Ulrich Silk Board, said that digitization had become the core competitiveness of the brand.

At the exhibit, a large number of old brands were launched with a digital collection of 500 items. “The short video platform, combined with IP, which is a cross-border innovation, will instil new vigour to enhance the visibility and impact of old brands”. The Officer-in-Charge concerned said.

Demand has led to the expansion of branding spaces.

The booths of the junctions are the shoes of the champions that have been put on board. “The two run shoes provide efficient buffers and stability through nitrogen technologies and carbon pipeline systems.” The staff of the exhibit show that, in the event of a popular gymnasium, the road will be directed towards more mass run-off groups, providing people with more comfortable, stable and secure run-off experience.

“The brightness and comfortability are important indicators for consumers in selecting project products.” The Officer-in-Charge of the Pole Tech Observatory stated that, in keeping with the trend of rising consumption, the polar display of smart projection equipment with third-generation photovoltaic technology would better achieve a balance between projecting lightness, visualization and comfort.

Rural revitalization and branding.

The annual sales amounting to more than 20 billion yuan renminbi are accompanied by a “new farmers” support scheme at the exhibition pound. Since last year’s operation of the project, the programme has been intensive in the areas of Glining, Guangxi Sesay, Sichuan Drive, 3 raw materials, cumulatively trained 170 micro-entrepreneurs and cokemen to help over 1,000 practitioners to harvest.

Beijing, the New Fair, the Push, the Fonds, the Leaving of the Chinese brand this year, launched an innovative rural revitalization exhibition area, attracting a large audience of up to 93 unique agricultural brands.

The brand is a good life and has been on the road. China, 11 May

This exercise, which closely features the winter climate, focuses on seasonal accident prevention, uses air forces such as helicopters, unmanned aerial vehicles for disaster management in the context of forest fire accidents. The exercises consisted of nine air emergency response exercises, such as unmanned aerial surveillance, unmanned aerial search and rescue, unmanned communications lighting, unmanned aerial early warning, unmanned aerial fire extinguishing, helicopter crane, helicopter medical rescue, air rescue and helicopter delivery. A total of five unmanned fixed-wing aircraft, 20 multi-rotary-wing aircraft, 2 BELL407 helicopters and 1 BELL412 helicopter were flown.

Recently, once the relevant information of this giant bacterium was released, some researchers were shocked and began to analyze and evaluate its characteristics. This is a giant microorganism that has never been found before, which is 10 times higher than the upper limit of bacterial volume recognized by human beings.

The discovery is incredible and eye opening. This oversized bacterium is even larger than fruit flies and nematodes. The latter is a common research target in the laboratory. In the laboratory research, in order to carry out the bacterial infection test, they will infect smaller bacteria with fruit flies and nematodes and observe the changes after infection.

In addition to overturning the volume and complex structure of microorganisms, this giant bacterium may also be an important link missing in the evolution of complex cells. For a long time, researchers have divided life forms into two categories: prokaryotes, including bacteria and single celled microorganisms called Archaea; Eukaryotes include everything from yeast to most multicellular life forms, including humans. The DNA of prokaryotes is in a free floating state, while the DNA of eukaryotes is wrapped in the nucleus. Eukaryotes also divide various cell functions into vesicles called organelles, and can move molecules from one vesicle to another, which prokaryotes cannot achieve.

However, the newly discovered giant bacteria blurred the boundary between prokaryotes and eukaryotes. About 10 years ago, Olivier Gros, a marine biologist at the University of the French Antilles, accidentally found a strange creature in a local swamp, which grew in filaments on the surface of rotten mangrove leaves. It was not until five years later that he and his colleagues realized that these organisms were actually a special kind of bacteria. Recently, when researchers conducted in-depth analysis of the bacteria and tried to fully understand its biological characteristics, they realized that the research results refreshed people’s previous understanding of the concept of bacteria.

Some microorganisms, such as slime molds and blue-green algae, form clearly visible stems or filaments composed of piles of cells, but the research team used various microscopy and staining methods to verify that mangrove filaments are actually the structure of each cell. In addition, the cell includes two membrane capsules, one of which contains the DNA of all cells. This membrane capsule is an organelle, This is a major new scientific development, which means that the two branches of life are not as different as previously thought. Maybe it’s time to reconsider our definitions of eukaryotes and prokaryotes.

Another capsule is filled with water, which may be one of the reasons why the bacteria grow unusually large. Previously, microbiologists thought that bacteria must be very small, in part because they need to eat and breathe, and detoxify through the diffusion of molecules inside the cell, and the moving distance of these molecules is very limited. In 1999, researchers found a huge sulfur eating microorganism on the coast of Namibia, about the size of a poppy seed. The microbial body is large because its cell material is squeezed on the outer cell wall by a huge cystic structure filled with water and nitrate. The basic molecules of this microorganism can still diffuse, because only the cells at the edge are living. Later, scientists also found other large sulfur eating microorganisms, but their filament structure is composed of multiple cells.

Like the microorganisms found in Namibia, the newly discovered mangrove bacteria also have a huge saclike structure - about water, accounting for 73% of the total volume. This similarity and genetic analysis led the research team to classify it into the same genus as most other giant microorganisms and suggested naming it Thiomargarita magnafica.

The largest Thiomargarita magnafica micro organism found now is up to 2 cm long. If the microorganism is not trampled, swallowed, blown away by the wind or swept away by the waves, its size will become larger.

When sequencing, researchers found that the genome of the bacteria is about 11 million base pairs, which is obviously different from that of the bacteria. When sequencing, it also contains about 4 million base pairs, which is about 11 million base pairs.

By labeling DNA with fluorescent substances, the microbial genome is so large because the same piece of DNA has more than 500000 copies. The protein manufacturing plant called ribosome also exists in the capsule filled with DNA, which may make the gene code more efficient to encode protein. Bacteria are often considered to be a small, simple and underevolved life form, also known as “protein capsule”, but by studying this largest microbial structure, we will have a new understanding of microorganisms. (Ye Qingcheng)

Recently, Chongqing police cracked a fake Moutai fake sale case, and arrested 24 suspect. When destroying four “black dens” for production, storage and marketing, the police seized more than 800 bottles of fake Maotai brand liquor, more than 3000 kg of base liquor to be filled, 14 sets of counterfeiting equipment and 27000 sets of packaging materials at the scene, and preliminarily estimated the amount involved at 100 million yuan.

“Fake Maotai” is often found, but it is not often to hire “wanghong” to find buyers on the short video platform.

In this case, in order to expand sales, the lawless elements hired the “net red” anchor to produce video content identifying the true and false Maotai brand liquor, registered multiple accounts on the short video platform for rolling broadcasting, and promoted it after accumulating a certain popularity.

When fake Maotai flows to the short video platform, the huge flow of short video has become a channel coveted by criminals. What will happen to the major short video platforms that have been criticized?

Fake sellers are eyeing short video traffic

When the original intention of recording and sharing a better life on the short video platform began to be linked with business, “taste change” naturally became a logical result, among which the most unavoidable problem was “selling fake goods”.

It is precisely because they are familiar with the business “rules” in the Internet world. In the case of fake Maotai uncovered by Chongqing Police this time, criminals not only independently hook, fill, package and store, but also find a new way in the channel. They hire an online celebrity anchor to explain how to identify real and fake Maotai liquor to attract traffic.

How strong is the flow effect brought by “Maotai”? The tiktok changed to the platform of shaking, fast, B, little red book, and entered Moutai in the search bar. The more frequent video categories were: Moutai wine authenticity identification, Moutai wine price list / daily market, Moutai Kwai live broadcast, Moutai liquor recycling, etc. Among them, the amount of video reading and praise about Maotai authenticity identification are very considerable.

In these comment areas that identify the authenticity of Maotai videos, many users will mention the question of “how to buy”, and the answers given by the anchor are almost “private letters”.

The Panther changed the 2 anchors randomly and showed that when the Moutai wanted to buy, the anchors would send micro signals, and even deliberately used “tiktok + facial expression” as a hint to avoid platform monitoring.

In the communication with the anchor after adding wechat, the other party said that the Maotai liquor in his hand was not taken directly from the manufacturer or dealer, but “received by himself or from the channel”. As for the specific source, the other party did not give a clear reply, but kept marketing users to place orders, and stressed that “his point is very famous in XX and XX region”, etc.

As for why not open business on the short video platform, the answer given by the other party is: “old wine can’t go to online stores”; At the same time, the advantage of not going to online stores is that consumers can “point to one, shoot one” and deliver goods on the same day. For the question of “no guarantee from the platform party, no confidence in payment” put forward by leopard transformation, the other party has never replied directly, but constantly stressed that it can be packaged and photographed and delivered on the same day.

After the whole process, these anchors first gather traffic through “Maotai authenticity identification” video, and then turn the traffic of these public domains into private domains through wechat, and then conduct marketing.

“The problem of selling fake wine on short videos is not new.” Ms. Chen, who is in charge of quality inspection of the first byte commercialization, told leopard Transformation: “I am responsible for reviewing the qualification, trademark and deposit of the entry merchants. The entry of liquor merchants belongs to specific investment attraction, which is completely different from the entry threshold of other retail categories. I need to fill in various qualification certificates and platform research forms when applying. After filling in, there will be strict manual review in the later stage.”

Ms. Chen said: “After all these factors meet the requirements, the liquor merchants may be qualified to open a shop on the platform. During my tenure, the deposit of liquor is 200000, which is very high. But even so, many liquor sellers play tricks and pour inferior liquor into high-end wine bottles. However, if they meet knowledgeable consumers, they will find professional institutions to identify after buying. So , the platform has received such complaints before. “

A senior practitioner in the industry told leopard transformation that in recent years, under the regulatory requirements, the restrictions on the anchor and business delivery of short video platforms have become more and more strict. This can be seen from the fact that the content of the online popular anchor in the “fake Maotai liquor” case did not choose to bring the goods directly, but used the so-called public welfare and popular science content as a cover.

“Compared with direct marketing, such content is easier to obtain platform recommendation and increase traffic weight; more importantly, it will also weaken users’ consumption vigilance to a great extent, but it is easy to stimulate consumption. It can be seen from media reports that in just a few months, this gang has successively produced and sold more than 20000 bottles of high imitation Maotai brand liquor.”

The source further said, “In the later stage of sales, in order to avoid supervision and censorship, the means of selling fake goods are becoming more and more hidden. Generally, the anchor will not directly link the chain, because it is likely to be directly blocked by the platform. They will probably leave other contact information in the introduction office, comment area or when interacting with the audience, such as joining the exclusive wechat group and jumping out of the short video platform for sales 。”

Why is it always Maotai?

Maotai can always be seen in some major fake sales cases?

This may not be difficult to understand. The “scarcity” of Maotai in the consumer market and capital market makes Maotai a “financial asset” with investment value.

Li Fei, who is in charge of marketing, made a small profit because of his experience of buying Maotai. In July 2017, he spent 14000 yuan to buy a bottle of 3L Feitian Maotai. He told leopard transformation that the original purpose was to give people away, but later he didn’t give them away. Not long ago, he saw from an e-commerce platform that the price of the same Maotai with the same specification but updated year has exceeded 25000 yuan / bottle. He inquired from the second-hand market. The 3L Feitian delivered in 2017 was almost 40000 yuan, and the price tripled.

In the era of consumption upgrading, people’s strong purchase demand for Maotai liquor makes the market terminal continuously out of stock. Even though Maotai has successively raised the ex factory prices of non-standard liquor and series liquor since 2021, this still can not be achieved

In fact, a successful drama can continue to be polished and improved. As long as it is written and performed for the people, it can’t be too elaborate.

There are many great events for me in 2021: the 100th anniversary of the founding of the Communist Party of China, the 70th anniversary of the founding of Chongqing Sichuan theater, and my 20th year as president. The work of “sister Jiang” has been selected as the only one in the hundred year plan to perform in Chongqing. What makes me most happy is that in May 2021, we participated in the “exhibition of excellent stage works for the 100th anniversary of the founding of the Communist Party of China”. Sichuan Opera “sister Jiang” had the opportunity to enter Tsinghua University, Renmin University of China, Communication University of China and Central University for Nationalities and have close contact with college teachers and students. Every performance in Colleges and universities was packed and warmly welcomed, which made me feel the power of classics again and again and strengthened our confidence in carrying forward traditions and displaying classics.

I am often grateful to the interested audience. After watching the performance, a Tsinghua student left such a statement: “as young people in the new era, we must inherit the revolutionary spirit, continue the red blood, set great aspirations, clarify great virtues and shoulder great responsibilities.” These heartfelt feelings and sincere exchanges between hearts encourage us to overcome difficulties in creation and rehearsal.

The 100th anniversary of the founding of the party in Chongqing was ushered in by a high-quality concert in Sichuan. More than 150 actors and actresses took part in the performance, with the oldest nearly 90 years old and the youngest only 14 years old. So grand and unforgettable! Our hearts are filled with gratitude for the importance attached by the party and the state to the work of culture and art, so that we can leave a strong mark on the road of art and live up to our lifelong persistent pursuit of Sichuan opera art.

In 2021, the double city economic circle in Chengdu Chongqing region sounded the clarion call of jointly building Bashu cultural tourism corridor. Taking this opportunity, I will promote Sichuan theater to start the construction of learning troupes, encourage young actors to innovate and produce high-quality products, and support them to choose the main beam and play the leading role.

While enriching the people’s spiritual and cultural life, the Sichuan opera academy has also won the honor of the advanced collective of the national cultural and tourism system. Now, the whole hospital is full of energy and spirit. On the road of trying to be a “vanguard” of literary and artistic exchanges, it has always maintained a state of charge.