But finance isn’t just numbers and trades, it’s also about people, their stories, and their identities.

Everyone will have an identity in the house of finance. Hyperliquid Names brings that identity onchain, removing trust, removing centralization, and putting you in control.

Our Journey So Far

This week we launched open mint, the final phase of our fair distribution process. From the beginning, our goal was to ensure that everyone had a fair and equal opportunity to get their name. Names are deeply personal but are shared and repeated across people. We designed our distribution process to be the fairest approach that is resistant to bots, scalpers, insider deals, and collusion. Our 31-hour auction system, modeled directly after the Hyperliquid Spot Token auction system, was time zone neutral and ensured that no geographic region had an advantage. Every part of our rollout was intentionally designed to give real Hyperliquid users, the ones participating with purpose, the fairest and most equitable chance at getting their name.

In just four months, we’ve achieved both fair name distribution and feature parity with the leading web3 name services in the space. Users can link a human-readable .hl name to their wallet, which appears across 20+ dApps and protocols with new integrations going live regularly. Furthermore, you can associate your Bitcoin, Solana, and other EVM addresses, along with data like your avatar, social media links, and bio directly with your name for easy lookup.

We’re seeing rapid adoption of Hyperliquid Names both from developers building on the protocol as well as users signaling their .hl alignment onchain and offchain. There are integrations from established players like Farcaster and GemWallet to new projects like *.hl.baby, which lets you use .hl names directly in your browser. Nearly 2,000 wallets have set .hl as their primary name and many more display it on social platforms like Twitter, Discord, and Telegram.

This is a clear signal of the unstoppable growth of the Hyperliquid ecosystem and the shared belief in what we’re building: a future that is open, permissionless, and owned by the users.

Today, Hyperliquid Names is your web3 name service on Hyperliquid. But from the beginning, our vision has been far more ambitious. We set out to build your digital identity in the house of finance—a way to have presence, identity, and reputation onchain.

To understand why this matters, we need to take a step back and look at the current state of online identity.

The Problem with Online Identity

Today, identity lives in web2. Centralized social platforms define how we present ourselves, interact with others, and build reputation online. While these systems work, they come with trade-offs.

Take Twitter for example. Your handle, profile picture, display name, and bio live on AWS, gated by Twitter’s servers. Your reputation, followers, posts, and engagement are owned and controlled entirely by the platform. Even when you use Twitter to log in to other sites, you’re still locked into their ecosystem. It’s convenient, but it’s centralized, opaque, and controlled by one company.

This isn’t unique to Twitter. From Instagram to Discord, email to phone numbers, online identity is fragmented, siloed, and never truly yours. Furthermore, these identities often expose your personal information and can be fraudulently replicated for identity theft. Worst of all, these identities may disappear completely if the platform shuts down or bans you.

For developers, things are even worse. Every platform has different authentication schemes, APIs, and data model. Integrations are costly, complex, and intentionally restrictive. This keeps users locked in, discourages interoperability, and creates exploitative revenue models.

Hyperliquid brought the financial infrastructure of centralized exchanges onchain. Now it’s time to do the same for identity.

Web3 Identity Today

Identity rests on three key pillars:

1. Authentication: how you sign in

2. Persona: how you present yourself

3. Reputation: how others perceive you

Authentication is the part web3 already gets right. Wallets, secured by private keys or smart contracts, enable decentralized, non-custodial login. The user experience continues to improve with protocols that abstract away the onchain complexity and let users sign in with an email or phone.

Personas in web3 exist but are limited. Web3 name services can store data like your pfp, display name, or bio onchain. However, they were designed for resource lookup, not as identity systems. Name services lack verified data and reputation systems that are necessary for users and dApps to rely on them. Without any better alternatives, users treat the top-level domain as a shallow stand-in for identity.

Reputation is a missing pillar. Web3 social protocols have attempted to recreate it, but they lack the adoption needed to bootstrap the network effects that make platforms like Twitter and Discord valuable. Reputation isn’t portable and asking users to rebuild it from scratch is a losing battle.

Web3 identity won’t be achieved until we have all three pillars of identity onchain.

The Future of Identity with Hyperliquid Names

Hyperliquid Names is building your digital identity in the house of finance. It combines your onchain activity and your existing online presence to create a unified and verifiable identity purpose built for Hyperliquid. By making your identity accessible, composable, and verifiable, we unlock a new dimension of social DeFi where trust, reputation, and influence move onchain.

Hyperliquid’s design philosophy is clear: build for the future of finance. This laser-focused approach enables innovations that deviate from industry norms but are orders of magnitude more effective. For example, the dual-block architecture on HyperEVM separates lightweight user transactions from heavier operations like contract deployments. This user-level setting wouldn’t make sense for a general purpose blockchain, but it’s ideal for a financial system with predictable behavior between users and protocols.

That same philosophy guided our approach to identity. Hyperliquid Names isn’t meant to serve all of web3, it’s tailored specifically for the house of finance. This allowed us to make design decisions that other web3 name services and identity protocols could not. One example is that we removed the legacy Registry→Resolver architecture of ENS/DNS. Because we don’t need generic resource lookup, the added complexity of a modular Resolver architecture wasn’t justified. Instead, we introduced a novel Registrator component with a versioning mechanism that can support new fields, data types, and privacy features without breaking backwards compatibility or requiring migrations.

We also launched .hl names as ERC721s from day one, which contrasts with the legacy name service design where NFTs are optional depending on the Resolver you choose. Hyperliquid users expect their identity to be tokenized, tradable, and composable and our design reflects that.

With Hyperliquid Names, your .hl name links directly to your online identity. Your Twitter reach, GitHub contributions, and Discord reputation can be brought onchain and be accessible to any dApp or protocol in a standard, open, and verifiable way. On HyperCore, your trading stats, positions, PnL, and volume tell your financial story. On HyperEVM, your tokens, NFTs, airdrops, and governance participation reflect your alignment and activity. Hyperliquid Names bridges everything through your .hl name, enabling both users and dApps to access the full context of your identity onchain.

Your .hl name becomes who you are across web2 and web3. Your identity becomes persistent, reputation becomes composable, and data stays under your control. We bring reputation onchain, so your financial success directly fuels your social capital. We enable discoverability, letting you speculate on people the same way you do with tokens. With onchain identity comes onchain access, unlocking the ability to social-gate in a transparent and decentralized way.

We’re not here to replace the platforms you use. We’re here to make them transparent, accessible, decentralized, and user owned—just like the rest of Hyperliquid.

The Next Step

This journey toward digital identity has no final destination because identity, like people themselves, is ever-changing. Hyperliquid Names will continue to adopt new technologies, support emerging uses cases, and help build the house of finance.

As our immediate next step, we will be launching three features that showcase what identity on Hyperliquid can become.

First, you’ll be able to link your .hl name to your Twitter account. With a single authentication, your Twitter profile and reputation will be accessible onchain in a verifiable and trust-minimized way. This allows dApps and protocols to integrate your social presence seamlessly, bringing richer social context to DeFi with minimal developer overhead.

Second, we’re tapping into the power of HyperCore. Your .hl name will surface key elements of your trading profile. From your initial HYPE airdrop allocation to your overall PnL, your .hl name will be a living portfolio that reflects your financial identity. This means addresses you copy trade today become the influencers you follow tomorrow.

Finally, privacy will be a core priority. Your identity belongs to you, and you control what others can see. Hyperliquid Names will give you full control over the visibility and anonymity of your .hl identities.

Our vision is simple:

Bring your identity onchain.

Let users own it. Let developers build on it.

Let the Hyperliquid ecosystem grow from it.