The Chinese cosmetics industry is on the track of recovery.

The February Mercotics Data Tracking Report for the Caring Industry, published by UPU securities, shows that there has been a general return of cosmetics and cosmetics from various platforms in the near future. For example, GMV, a cosmetics, increased by 5 per cent in February in the east of Nanjing, with only a 6.24 per cent increase in cosmetics between January and mid-March.

According to data released by the National Statistics Office on 15 March, between January and February, the total retailing of social goods amounted to $776.7 million, an increase of 3.5 per cent. Of these, the total retail trade in cosmetics was $65.6 billion, an increase of 3.8 per cent over the same period, achieving the first positive growth since August 2022.

Obviously, the cosmetics industry has survived.

The most direct feedback on industrial recovery often comes from brands and consumers. According to data provided by the Inter-Agency Support Group, sales of the brand in January and February 2023 recorded a double-digit increase, with a positive growth posture shown by various sources on the line and below.

Nina indicated that, in order to catch up with rapid consumer recovery, the new central factory construction project of the parent company, the Beletani group, had recently been officially launched, with an annual yield of up to 5 billion.

In recent days, IBC has launched a series of well-known cosmetics branding initiatives. A question-and-answer exercise was conducted on the Mercotics White Bureau line and nearly 1,500 web-friendly responses were collected on microbo, red paper, station B, and knowledgeable platforms. The statistical results show that, with the full rolling out of social stadium, cybercauses have increased their willingness to buy, and are joying themselves as the main driving force of consumption.

Three years after the cosmetics industry has been filled with brown and hard water

Cosmetics have returned to manuscripts.

The interviewees in Jenan stated that: “After the moment, we will certainly want cosmetics, dressed in good clothes, to play.” Another interviewee from Shanghai, Littlechild, said: “A small objective this year is to continue to be commonality and to try more distinctive cosmetics in time of departure.”

However, consumer lifestyles are changing dramatically.

Chen stated that, over the past three years, he had become a habits of money, watching dozens of eyes in the home and, for the time being, not trying to buy new goods. As a result of the fact that most of her work is now performed by her home, the number of her use of cosmetics, anti-trust products is decreasing.

The cosmetics industry has experienced more unexpected changes and shifts.

After the outbreak of the epidemic in late 1900, many cosmetics companies experienced a decline in performance in the first half of 2020, capital outflows, and the market as a whole was plunged into decline. Until the epidemic stabilizes, the demand for cosmetics for social consumption rebounds in the second half of 2022.

The first of these storms is the indigenous cosmetics brand.

Home-based brand brand brands received four funding from 2020 to 2021, of which wheel C was completed in August 2021 to reach $300 million. The same is true for the branding of male audiences, with five rounds of financing completed in 2020 and 2021, with an overall value of over $400 million. The C咖, established in March 2021, completed a 100 million yuan renminbi in September 2012.

New consumer escalation trends received considerable market attention in 2018 and 2019, and domestic and foreign capital enthusiastically sought investment opportunities in cosmetics.

However, since the second half of 2021, there has been a rapid reduction in the number of financing cases for indigenous cosmetics.

Under large environmental shocks, demand for cosmetics consumption has declined significantly, and the financing of the entire indigenous cosmetics industry is more than ever. This can be summarized as follows: the lack of inputs for research and development innovation, too much reliance or replication of some rapid-potential elements, leading to a large number of cheap product replications, competitions converging over time and the sharpening of market competition.

In their interviews, the Røse team verbly stated that, on the one hand, there was a downward trend in consumption under the front line; on the other hand, new brands were broken down as rains and concentrated in low-end markets, with frequent “price wars” and reduced profitability.

Not only are national product plates, but the international cosmetics group is also faced with performance fluctuations.

The annual income of the Ya poetry Date declined by 4 per cent to $142.9 billion for the year 2020, but increased by 13 per cent and 9 per cent for the fiscal year 2021 and 2022. By the first and second quarter of 2023, performance declined by 11 per cent and 17 per cent respectively.

There are similar trajectory sites in the capital groups. Income declined by 18.8 per cent to S$920.9 million in 2020. By 2021, performance grew by 12 per cent to 10,052 million yen, and business profits increased by 178 per cent. In 2022, the growth in performance declined to 5.7 per cent, while the fall in business profits was 53.7 per cent.

The growth that has taken place since 2021 has largely benefited from the return of high-end consumption, which, owing to the lack of entry and exit, has been facilitated by the choice of consumers who have travelled abroad to purchase high-end products from domestic duty-free channels and by the loss of new maritime tax-free zones.

The upward trend in consumption has, on the one hand, contributed to the emergence of new indigenous cosmetics brands and, on the other, has allowed many consumers to begin to invest more in high-end international cosmetics brands.

But it is too high to succeed.

Like current brands, the cosmetics industry also chooses to maintain brand value through periodic pricing. The brands under the flag of international cosmetics groups have increased several times after the outbreak of the epidemic in 2020, but when the industry as a whole was further under pressure in 2022, consumers began to become increasingly sensitive to prices and to a enthusiastic decline in consumption. In addition, competition in high-end markets has increased as more local branders enter.

In interviews with individuals within a national cosmetics company, it was stated that international brands had been difficult to earn money. On the one hand, he feels the high demand of consumers for international brands and, on the one hand, he can be harassed by national product plates in youth groups. From a market marketing perspective, it is easier to talk about stories and to give consumers an impressive brand.

When the industry as a whole began its own rescue

Interestingly, when the high-endization tactics of the international cosmetics group are in cooling, indigenous brands are becoming more sophisticated in order to enhance competitiveness and integrity.

It is one of the important festivals on the Nalati grassland in Xinjiang

On February 19, on the air grassland of Nalati, Xinyuan County, Xinjiang

A nawurezi Festival dominated by horse sports

Wonderful

Singing the horseback culture of grassland nomads

When the grassland elves meet snow mound

Take you to open

Another event in ice and snow

Colorful winter ice and snow folk sports

Let the snow covered narati prairie in early spring

Liven up

On the day of the event, the Nalati air grassland was bustling

Tourists from inside and outside Xinjiang gathered here

Enjoy the unique charm of narati air grassland in winter

In nawurez Festival, everyone sang and danced

Treat guests with nawurezi porridge

Akon’s folk activities include playing and singing, horse racing, picking sheep and chasing girls

Competing at the foot of the snow mountain

On the field, the players rode their horses and whipped, chasing each other and fighting hard

There was constant applause and cheers

It is understood that this activity aims to further enrich the people’s spiritual and cultural life

Create a strong atmosphere for national fitness

Series tourism with traditional events and activities

Continue to promote “tourism + sports”

Bring tourists a richer travel experience

Correspondent: Zhang Wenting kengataius taganiti

Comprehensive: Zhou Qian

Guo Xinming, deputy to the National People’s Congress and President of the Nanjing Branch of the central bank, prepared a proposal on “promoting the rectification of cash rejection and optimizing the RMB circulation environment” during the two sessions. He believes that the current laws and regulations have four problems in rectifying the rejection of cash and optimizing the RMB circulation environment, and puts forward corresponding suggestions.

In this regard, Guo Xinming said in an exclusive interview with the 21st Century Business Herald reporter that at present, China’s net cash investment remains at a high level, and the demand for cash is still strong. RMB cash is the legal tender of the country. It is not only related to financial inclusion and the rights and interests of financial consumers, but also plays an important role in maintaining the stability of the financial system. The innovation of payment methods should be conducive to the smooth payment environment, the protection of people’s livelihood and the promotion of the public’s sense of happiness and access. Discriminatory or non convenient measures should not be taken to exclude cash payment, resulting in a “digital divide”. At present, the phenomenon of cash rejection occurs from time to time in society, and the rectification of cash rejection needs to be strengthened.

Make clear the nature of the charging and non cash receiving behavior of the business entity under special scenarios

In order to effectively safeguard the legal status of RMB and actively practice the concept of Finance for the people, the central bank issued the announcement of the people’s Bank of China ([2018] No. 10) in July 2018, which clearly pointed out that “no unit or individual shall refuse to accept cash by means of standard terms, notices, statements, notices and so on”; The announcement of the people’s Bank of China ([2020] No. 18) was issued in December 2020 to further standardize the receipt and payment of RMB cash.

Guo Xinming said that the current regulations on the administration of RMB stipulate the issuing subject, type and liquidity of RMB, but the regulations were promulgated in 2000. The background of the regulations is quite different from that at present. The ideas, principles and contents determined are no longer suitable for the development and changes of economy and Finance and the innovation needs in the field of payment, The real demand of RMB in the digital economy cannot be met. Therefore, in order to maintain the legal status and financial stability of RMB, further promote the rectification of cash rejection, and effectively protect the rights and interests of consumers in the use of cash, it is urgent to improve the laws and regulations related to the rectification of cash rejection as soon as possible from the perspective of top-level design, so as to provide legal support for the standardized and efficient rectification of RMB cash rejection.

It is noteworthy that the current laws and regulations are not clear about the nature of cash rejection. Guo Xinming said that the current laws and regulations have mandatory provisions on the issuing subject, type and liquidity of RMB, ensuring that there is a superior legal basis for the rectification and rejection of cash, but did not fully consider the special and accidental scenarios in cash circulation and use. For example, first, China’s cash circulation and voucher material distribution have strong regional characteristics, In some areas with strong preference for paper money, the public’s willingness to use coins is low; Second, in the case of large cash payment or malicious use of a large number of coins for payment, the trading party is easy to add restrictive terms due to risk considerations; Third, the use of damaged and defaced RMB for payment, and the trading party refuses to accept it out of the protection of its own reasonable rights and interests. The unified rejection of damaged currency, coins, large amounts of cash and other special scenes as cash rejection behavior is not conducive to purifying the RMB circulation environment and does not comply with the spirit of fairness and justice of the law.

He further said that in order to ensure that the rectification of cash rejection is practical, on the premise of fully considering the legitimate rights and interests of consumers, on October 22, 2021, The central bank issued the punishment of the people’s Bank of China for rejecting RMB cash in the third quarter of 2021, which stressed: “rejecting incomplete and defaced RMB, dimes, coins and other acts belong to the lack of service awareness or service level of merchants, and should not be defined as the illegal act of rejecting cash.” Although the above provisions reflect the “temperature” of administrative law enforcement and practice the concept of Finance for the people, they lack the necessary basis of laws and regulations, so it is difficult to obtain the understanding of the rejected object, which is very easy to increase the risk of duty performance.

Guo Xinming suggested that the scope of cash rejection should be clearly defined in laws and regulations. It is suggested to sort out the special and occasional scenes of rejecting RMB cash, and clearly define the charging and non cash receiving behavior of business entities under special scenes in the regulations on the administration of RMB, so as to provide a rigorous legal basis for the rectification of rejecting cash. Timely discuss the monetary legal compensation system, refer to the quota management experience of other countries and regions in the world, and consider adding “coin payment limit” and “cash transaction limit” to avoid the situation that the transaction party rejects cash of certain material, type and quantity “reasonable but illegal”.

Standardize the cash payment behavior under the new business mode in the form of laws and regulations

Is it one size fits all to reject cash? The answer is, of course, No.

Guo Xinming told reporters, “People’s Bank of China [2018] No. 10 and [2020] No. 18 announcements have detailed provisions on the classification of specific scenes. The announcement emphasizes that no unit or individual shall reject cash in the form of standard terms, notices, statements, notices, etc., except where non cash payment instruments should be used according to law. For public services with strong demonstration effect, wide range of stakeholders and great social impact Institutions and market players should strengthen the awareness of cash service. According to different consumption patterns, cash acceptance requirements are put forward according to local conditions. In view of various problems existing in the transaction, relevant business entities should inform and respect the public’s choice before doing good. “

Is it reasonable to explicitly prompt “cash only” in some public consumption scenarios? In this regard, Guo Xinming told the 21st Century Business Herald reporter, “on the premise of accepting cash payment, encourage the use of safe and legal non cash payment tools to protect consumers’ choice of payment methods.”

How to protect the payment rights and interests of consumers in similar situations where unmanned supermarkets and vending machines cannot provide cash collection and payment services? Especially for special groups, how to bridge the resulting “digital divide”?

Guo Xinming told the 21st Century Business Herald reporter, “with the development of digital economy and the emergence of new business forms and models