Part 1 - Discussion on Web2, Web3 and Metaverse Social Topics

During the early days of Web2, there’re many social platforms were born, and these social platforms became one of the popular ways for us to keep in touch with friends, family and colleagues. However, with the rise and development of Web3, more and more users are gradually concentrated on the Web3 social platform. So how do Web2 social practitioners think of Web3 social ways？

From the perspective of the network structure of social products, the simpler the network structure is, the easier it is to do a cold start, while the more complex network structure is，it would be difficult to cold start but the ceiling is higher. The network structure can be divided into a single-point-to-single-point linear structure, a point-to-point umbrella structure, and a multi-point-to-multi-point network structure. Social products with a single-point-to-single-point linear structure, such as love couple products, only have a social relationship between two users, and there is no more complex networked social relationship, so this type of product is easier to do cold start, more like tool products; point-to-point social products with an umbrella-like structure, such as the platform Knowledge Planet that links KOLs with fans together, there is a strong relationship between KOLs and fans, but the relationship between fans of different KOLs is relatively weak; more point-to-point For social products with a multi-point mesh structure, such as Facebook and Twitter, the social links between users present a mesh structure.

For the above three types of social network products, the difficulty of cold start increases in turn. Loving Couple social products can run as long as there are a few pairs of users, and social products linking KOL and fans can run as long as there are a few KOLs. It is the most difficult to cold-start social products with a mesh structure. It requires a large number of users to run. Of course, once it runs, the ceiling is extremely high, such as FaceBook, Twitter, WeChat, and Weibo.

In addition, social products can also be classified and analyzed in each quadrant through the dimensions of acquaintance and stranger’s relationships, content and interaction.

Back to the topic of Web2 and Web3 social networking, the current user volume of Web3 is still very small, and the number of monthly active wallets of Metamask is 20 to 30 million. Considering that users will have multiple wallets, we estimate the actual monthly activity of Web3. It may be less than 10 million, and a relatively small social product of Web2 may exceed 10 million monthly users. Therefore, it is actually more difficult to socialize only in the Web3 crowd. The Web3 social products that can be seen at present also reflect this problem. The Web3 social products such as Bitclout and Monaco, which target Facebook and Twitter directly, are basically short-lived even with the incentive method of tokens, because the social network of its network structure. The user volume required by the product is too large, and the current Web3 volume cannot support it; and products such as Mirror and Mask network, which are classified into the Web3 social track, do not have a network structure in Web3, they are tool products, but they are very clever. In the use of Web2 network for dissemination, such as writing a Mirror in web3 and then sharing it on twitter and other Web2 platforms for dissemination and consumption. Showme is a tool for creators to maintain fans. Products with such an umbrella network structure have the possibility of survival in Web3 because the network structure is simple.

Based on the above analysis and thinking, we believe that it is difficult to socialize with the Web3 users. A possible way is to combine web2 and web3 to explore, integrate the web2 and web3 crowds, and combine the respective advantages of web2 and web3, such as web2 The advantages of product experience and the advantages of web3's assets and data inseparability. Through the product, the channel between web2 and web3 is opened, the threshold for web2 users to enter web3 is lowered, and more web2 users can enter the web3 world, and the platform will also benefit in this process.

What are the main ways of socializing in the Metaverse?

It can be divided into several perspectives. The first is product type, and the other is platform-based Metaverse products, such as Sandbox and Decentraland. This type of product is mainly in the form of 3D virtual scenes, attracting users to participate by 2b/2c and other enterprises to hold online activities, online interactive games, and the exchange of online and offline business behaviors. Most of them play as participants or players. The direct social motivation of participants or players can basically be summarized as obtaining information, obtaining benefits and online transactions. The social connection between each other is relatively weak. Therefore, this type of platform-type product Strictly speaking, it cannot be defined as a "social" product based on solving social needs and achieving social links. In terms of world composition, the creation of such scenes and props and clothing is more dependent on platforms and cooperative brands ( Such as rtfkt, genie), the co-creation capability provided by the platform itself is relatively weak; another type of product form is Roblox, Recroom, including domestic Bud and other game-oriented social gamefi products, and users’ demands in the product are mainly Social networking is achieved through games. Most of the users in this part are young European and American groups in the Gen Z group. These products are mainly based on rich and diverse game scenarios, highly open and free co-creation capabilities and diverse game-play. To attract user’s participation, users can establish connections and interactions with friends or strangers with common interests in the virtual scene through the real-time game itself. In addition, the third type of social products are social products that use VR and wearable devices as terminals, such as the most representative vrchat and Facebook's horizon, Firefox's hubs and NVIDIA's omniverse, which entered the game from the traditional Internet. Due to the latter two products，it is still in a very early stage, so we can take vrchat as an example to analyze the particularity of this type of product first. In addition to providing a more immersive experience, vrchat makes the product itself through the combination of games, subcultures, Internet trends, etc. More with the characteristics of the metaverse, immersion, imagination, visual and somatosensory impact will make the boundaries between virtual and reality more and more blurred, and the user's real social experience will be more realistic, so from this stage, this type of product is more representative of the metaverse form oriented by social behavior. This is our future goal.

— — — — ——— PART TWO— — — — — —

Part 2 - Metaverse Social APP, Introduction of THE PLACE

The Place as a metaverse social app, here’s its background introduction:

Inkeverse has upgraded its brand and entered the metaverse in an all-round way. It has made a variety of product layouts in China, and The Place is the metaverse social product that carries overseas market in Inkeverse. Based on our understanding of web2 and web3 industries, plus our understanding of social products, we decided to make a social product that integrates web2 and web3, which is The Place.

In addition to the company background, according to the current social environment and the background of the current trend of overseas mainstream products. First of all, the outbreak of the epidemic has accelerated the online dependence of ordinary users, and traditional 2D social networking, whether its text, voice, or video, cannot bring more on-the-spot experience brought by offline real social (3D social), and users lack control. The sense of users’ belonging feeling is not strong, and the interactive experience is relatively scattered and fragmented; and 3D has more advantages in solving such problems. 3D social networking restores the focus to people themselves, and users can manipulate "self" to achieve more real-time interactions and experiences. For crowd selection, we will locate the Gen-Z group, and we also see this group as more electronic and online. Whether they learn, work, live, and entertainment, they are more likely to be active online than millennials and baby boomers. They are accustomed to online expression, and the social purpose in this part of the group is not so strong. What they need more is identity and self-realization. Therefore, for the efficiency advantages of 2D social networking, we hope that 3D social networking can bring better expression, engagement, creation and real-time feedback, so that users can immerse themselves in the scenes, characters and atmosphere, which is also our original intention for developing The Place App.

Here’s the roadmap of The Place:

Release The Place beta version in mid-September； Q4 will release the official version of The Place, expand new scenes, new game-play and new spaces； 23'Q1 will release The Place 2.0, which will convert more scenes and spaces into NFT.

How does HootLabs NFT appear on The Place?

As a social product, the core of The Place is to meet the social needs of users. HootLabs NFT will be given corresponding social assets and social rights in The Place, including but not limited to NFT clothing, proprietary nicknames, special mark, in addition, there will be an independent label space Hoot Space to display all NFT series under HootLabs, and will give the rights and interests of the space to the HootLabs holders. In the medium and long-term planning, according to market conditions and user needs, corresponding space and real estate NFTs will be launched to long-term holders of HootLabs NFTs.

— — — — —— PART THREE— — — — — —

Part 3 - Questions & Answers

Q: Will INKEPASS, Hootbirds and YING's Holders have different ways to play in The Place?

The core of the The Place is aim to create a metaverse social product, which will have multiple social scenes. We would gain some more users into our platform. We hope continue to expand the influence of our entire HootLabs through The Place, including to let more people get to know INKEPASS/Hootbirds/YING NFTs, so as to drive the influence of HootLabs NFT and increase its value. The positioning of INKEPASS is to open the token key for all subsequent web3 projects of Inkeverse, and also to have Freemint or Airdrop rights for all subsequent projects. YING and Hootbirds will be differentiated from INKEPASS. We will align and benchmark the rights and interests of INKEPASS according to the amount of user's holdings, holding time, pledge time and other dimensions. The core purpose is to give more rights to community users who have been with HootLabs for a long time in the current bear market environment.

In the early stage of The Place, we will give HootLabs Holder the rights，Holder can get an unique nickname or some special marks. Holder is equivalent to owning the platform's lifetime membership rights. Other ordinary users do not have this function, and there will also be corresponding Airdrops such as NFT clothing. If the corresponding rights and interests are like real estate and space, we will choose to launch it at the right time according to the situation of the whole market.

Q: Will The Place collaborate with Inkeverse's domestic social products?

At the beginning, we wanted to expand more overseas markets in Europe and the United States. At present, other social products of INKEVERSE such as Jimu and Inke live broadcast have lots of domestic users. We will try to do some expansion including cooperation. According to our sufficient overseas market’s research and analysis, overseas young people have a deep understanding of the Web3 community, and they are more likely to accept emerging affairs. Therefore, we also hope to attract more European and American Web3 community users to settle in The Place platform.

Q: For The Place App, will birds still have empowerment? Because the bird was airdropped by INKEPAS?

Hootbirds will have empowerment. First of all, Hootbirds also have points to get. Points can be exchanged for Place Coin, and Place Coin can be used to purchase assets in The Place. In addition, Hootbirds will also be reflected in The Place.

Q: Since The Place has no threshold for web2 users, how can the rights and interests of web3 users be guaranteed?

Our consideration in the development of the entire The Place concept is divided into several aspects. In the first aspect, we would think is it necessary to buy an NFT as its entry threshold? We will not set this threshold in the early stage, because the concept of web2 people playing games is still ‘free to play’ way, unlike web3 industry, which must buy an NFT first then play play the game, this perception is difficult for web2 users to change. Our strategy is to let web2 users come to play first, and then add the NFT threshold to the subsequent behavior of some users and some links. This is also the direction that other excellent project teams are working together to introduce more web2 users into the web3 world more smoothly.

In the second aspect, there are some more complicated operations in web3. For example, you need to register a Metamask wallet, you need to memorize the words, and you need to authorize and spend gas fees when you go to buy something. For web2 users, it also has a relatively high operational threshold and cognitive threshold. In response to this problem, we will do some corresponding processing, such as supporting the web3 users by log in method with Metamask, and we also support web2 users to log in with Snapchat or Apple ID; in addition, we will automatically generate a wallet for the user, In terms of operating experience, it is not much different from the web2 login method. If web2 users need to purchase NFT, we can support payment and purchase in fiat currency, and then carry out the official airdrop, instead of requiring users to authorize and pay gas fee, so as to reduce the operating threshold and cognitive threshold of web2 users . For some users of web3, especially the rights of NFT Holders, we will give social assets that other web2 users on the platform do not have, including but not limited to NFT clothing, special nicknames and tags, Place Coin, etc.; these holders are similar to have rights of Lifetime membership in The Place. For INKEPASS holders, as well as users who hold and participate in pledges for a long time, we will give more airdrop rights. In addition, we will open the exchange of Place Coin and mall pledge points in the HootLabs mall, which are all guarantees for our holders rights.

Regarding to how to measure the users of long-term holding of HootLabs NFT, we will evaluate it based on the user's holding time, amount of holdings, and whether to participate in staking and other conditions. For example, for long-term holding users, especially INKEPASS holders, holders who participate in staking, and users who have supported us from the beginning, the benefits we give will have more bonuses. We will treat community users fairly, which is the direction of our efforts. We also hope that users can provide us with some more suggestions. We will also conduct communication and open discussions with the community.

本次AMA将有三部分内容：

第一部分：HootLabs社区用户问题回顾 第二部分：元宇宙社交APP THE PLACE详情介绍 第三部分：自由问答

第一部分 - Web2，Web3和元宇宙社交类话题讨论

1.早期的Web2期间，诞生了很多社交平台，这些社交平台成为我们与朋友、家人和同事紧密联系的方式之一。但随着Web3的兴起发展，也有越来越多的用户，逐渐集中在Web3社交平台上。 那么Web2社交从业者如何看待Web3的社交？

从社交产品的网络结构这个视角来看，网络结构越简单的社交产品越容易做冷启动，网络结构越复杂的产品冷启动难但天花板更高。网络结构可以分为单点对单点的线状结构、点对面的伞状结构、以及多点对多点的网状结构。单点对单点线状结构的社交产品，比如情侣打卡产品，只在两个用户之间存在社交关系，并不存在更复杂的网状的社交关系，所以这类产品比较容易做冷启动，更偏工具类产品；点对面伞状结构的社交产品，比如链接KOL和粉丝的平台知识星球，在KOL和粉丝之间存在强关系，但不同KOL的粉丝之间的关系比较弱；多点对多点网状结构的社交产品，比如Facebook、Twitter这类，用户与用户之间的社交链接呈现出网状的结构。

以上3种网络类型的社交产品，冷启动的难度是依次提高的，情侣类社交产品只要有几对用户就可以跑起来，链接KOL和粉丝的社交产品只要有几个KOL在就能跑起来，网状结构的社交产品冷启是最难的，需要很大的用户体量才能跑起来，当然一旦跑起来之后天花板是极高的，像Facebook、Twitter、微信、微博。

除此之外，社交产品也可以通过熟人陌生人关系、内容和互动等维度做各个象限的归类和分析，因为时间关系我们不再做过多的展开。

再回到Web2和Web3社交的话题，Web3当前的用户体量还非常小，Metamask两三千万的月活钱包数量，考虑到用户会拥有多个钱包的情况，我们预估Web3实际的月活可能不到一千万，而且Web2的一款比较小的社交产品都可能超过一千万的月活。所以只在Web3这个人群里做社交其实是比较难的。目前能看到的Web3社交产品也反应了这个问题，Bitclout、Monaco这种直接对标Facebook、Twitter的Web3社交产品，即使带了token的激励方式但基本上都是昙花一现，因为网状结构的社交产品需要的用户体量太大当前Web3体量无法支撑；而Mirror、Mask network这种被归类到Web3社交赛道的产品，在Web3里并不存在网络结构，它们属于工具类产品只是很巧妙的在利用Web2的网络做传播，比如在Web3里写一篇Mirror然后分享到Twitter等Web2平台上传播和消费。Showme是针对创作者维护粉丝的工具，这类伞状网络结构的产品在Web3是有存活的可能性的，因为网络结构相对简单。

基于以上的分析和思考，我们认为单独针对Web3人群做社交是很难的，一个可能的方式是结合Web2和Web3来做探索，融合Web2和Web3人群，并结合Web2和Web3各自的优势，比如Web2的产品体验优势以及Web3的资产和数据互通优势。 通过产品打通Web2与Web3的通道，降低Web2用户进入Web3的门槛，让更多Web2用户进入到Web3世界，结合Web3用户NFT持有情况自动做人群分类和归类来提高社交效率，与此同时平台在这个过程中也会受益。

2.目前元宇宙社交主要有哪些的玩法？

可以分几个角度来说，首先是产品类型，一类是平台型元宇宙产品，比如Sandbox、Decentraland。这类型的产品主要是以3D虚拟场景的形式，通过吸引2b/2c等企业举办办线上活动、在线互动游戏、线上和线下商业行为互通等方式吸引用户来参与，用户在这种形态里更多是扮演参与者或者玩家，对于参与者或玩家直接的社交动机基本可以总结为获取信息、获取福利以及在线交易，彼此之间的社交连接行为相对较弱，因此这类型的平台型产品严格意义上说不能定义为以解决社交需求和达成社交链接为准的“社交型”产品，在世界构成上，这类的场景搭建和道具、服装的创建更多依赖平台以及合作的品牌方（比如rtfkt，genie），平台本身提供的共创能力相对较弱；另外一类的产品形态是以roblox，recroom包括国内的bud等游戏导向为主的社交游戏型产品，用户在产品内的诉求主要是通过游戏的方式实现社交，这部分的用户大部分是以Z时代的欧美年轻群体为主，而这类产品主要是通过丰富多元的游戏场景，高度开放自由的共创能力和多样的游戏玩法吸引用户参与，用户可以与好友或者共同兴趣的陌生人在虚拟场景内通过实时游戏本身建立连接和互动。另外第三类的社交产品是以VR和可穿戴设备作为终端的社交产品，比如最具代表性的vrchat和从传统互联网入局的Facebook的horizon、火狐的hubs以及英伟达的omniverse，由于后面两个产品目前还处于非常早期的阶段，因此我们可以先拿vrchat举例来分析这类产品的特殊性，除了提供更具沉浸感体验之外，vrchat通过与游戏、亚文化、网络潮流等的结合使产品本身更具有元宇宙的特点，沉浸、想象力、视觉和体感冲击等会让虚拟和现实的界限越来越模糊，而用户的真实社交体验会更逼真，因此从这个阶段来说，这类型的产品更能代表以社交行为导向的元宇宙形态。这也是我们未来的目标。

第二部分 - 元宇宙社交APP，THE PLACE介绍

The Place作为一款元宇宙社交 app，背景介绍如下：

Inkeverse进行品牌升级，全面进军元宇宙，国内做了多款产品的布局，而The Place是承载Inkeverse在海外的元宇宙社交产品。结合上面我们对web2和web3的理解，以及对社交产品的理解，我们决定做一款融合web2和web3 的社交产品，也就是The Place。

除了公司背景外，根据如今的社会环境和当前海外主流产品走势的背景。首先疫情的爆发加速了普通用户的线上依赖，而传统的社交2D社交无论是文字、语音、视频都无法带来更多线下真实社交（3D社交）带来的临场体验，用户缺少可控性，对于身份所属感不强，以及互动体验相对分散和割裂；而3D在解决此类问题上更具有优势。3D社交把重心还原到人本身上，用户可以操控“自己”达成更多实时的互动和体验。对于人群选择，我们会定位到Gen-Z这个群体也是看中这部分群体本身就是更电子化，更线上化，无论是学习工作生活娱乐方式来说，比起千禧和婴儿潮来说他们更习惯于线上表达，而这部分群里的社交目的性也没有那么强烈，他们更需要的是身份认同和自我实现，因此而对于2D社交的效率优势来说，我们更希望3D社交能带来更好的表达、参与、创造和实时反馈，让用户能够沉浸到场景、人物和氛围中来，这一点也是我们做The Place的初衷。

关于The Place的未来发展规划，以下是其Roadmap展示：

9月中旬发布The Place Beta版； Q4发布The Place正式版，扩展新场景、新玩法和新空间； 23’Q1发布The Place 2.0版，将更多场景和空间进行NFT化

HootLabs NFT如何出现在The Place？

The Place作为一款社交产品，核心是解决用户的社交需求，HootLabs厂牌下发行的NFT，在The Place里面分别会赋予相应的社交资产和社交权益，包括但不限于NFT服饰、专有昵称、特殊标记，此外会有独立的厂牌空间Hoot Space，来展示Hoot Labs旗下的所有NFT系列，并且将把空间的权益和利益给到Hoot Labs社区Holders。中长期的规划，会根据市场情况以及用户需求，推出相应的空间和地产NFT，给到Hoot Labs NFT的长期持有者。

第三部分 - 自由问答

Q: INKEPASS, Hootbirds和YING的Holder们在The Place里会有不同的玩法吗？

整个The Place我们的核心还是想打造一款元宇宙社交产品，里面会有丰富的社交场景。会拉更多的一些用户进到我们这个平台里。希望通过这款产品不断的去扩大我们整个HootLabs包括INKEPASS/Hootbirds/YING的影响力，从而带动HootLabs NFT的影响力和提高其价值。INKEPASS的定位是开启Inkeverse后续所有的web3项目的通证钥匙，同时也是具备后续所有项目的Freemint或者空投权益。YING和Hootbirds会和INKEPASS有所区分，我们会根据用户的持有数量、持有时间、质押时间等多个维度的持有情况，来拉齐和对标INKEPASS的权益。核心目的是，在当前这个熊市环境下，把更多的权益给到和Hoot Labs长期走下去的社区用户。

前期在The Place我们会给到HootLabs Holder的权益是Holder享有专有的昵称或者一些特殊的标记，Holder相当于拥有了平台的终身会员权益，其他普通用户不具备此功能，同时也会有相应的NFT服饰等空投。相应的权益像地产和空间的话我们会根据整个市场的情况然后选择在合适的时机去推出。

Q: The Place会和映宇宙的国内社交产品深度合作吗？

我们初期更多地想拓展欧美海外市场，目前映宇宙的其他社交产品如积目，映客直播的用户大多国内居多，我们会尝试去做一些拓展包括合作。根据我们充分的海外市场调研分析，海外年轻人对Web3社区了解颇深，他们更容易接受新兴的事务，所以我们也希望拉动一波欧美Web3社区用户入驻到The Place平台内。

Q: 针对The Place, 鸟还会有赋能吗？因为鸟是INKEPASS空投的？

Hootbirds会有赋能，首先是Hootbirds也是有积分的,积分是能够兑换Place Coin, Place Coin可以去购置The Place内的资产。另外Hootbirds也会在The Place有所体现。

Q: The Place既然对web2用户没有门槛，那web3的用户权益怎么保证？

我们在整个The Place理念设计上的考虑，分为几个方面。

第一个方面，它的准入门槛是不是必须得需要买一个NFT？我们前期不会设置这个门槛，因为web2人群玩游戏的理念还是free to play，不像web3一样必须先买一个NFT然后再在play，这个认知对于web2用户来说是很难改变的。我们的策略是让web2用户先进来玩儿，然后在后续的一些用户的行为过程以及一些环节里面再加上NFT门槛。这也是当前其他比较优秀的项目团队在共同努力的方向，把更多的web2用户更平滑的引入到web3世界。

第二个方面，web3里有一些比较复杂的操作，比如说需要注册一个钱包，需要记助记词，当你去买东西还需要去授权和花Gas费。对于web2用户来说它也是有比较高的一个操作门槛以及认知门槛的。针对这个问题我们会做了一些相应的处理，比如支持Metamask这种web3的登陆方式，同时我们也支持用户用web2登录方式比如Snapchat或者苹果ID；此外，我们会自动帮用户生成一个钱包，对用户的操作体验来说，它和web2登录方式是没有太多的区别。如果web2用户需要购置NFT，我们可以支持用法币的方式去支付和购买，然后再进行官方的空投，而不是让用户必须去授权和交gas fee，这样来降低web2用户的操作门槛和认知门槛。

对于web3的一些用户尤其是NFT Holder的权益，我们会给予平台里其他web2用户没有的社交资产，包括但不限于NFT服饰、特殊昵称和标记、Place Coin等等；这批Holders类似于平台内的终身会员。针对INKEPASS用户，以及长期持有和参与质押的用户，我们会给予更多的空投权益。此外，我们在HootLabs商城会打通Place Coin和商城质押积分的兑换，这些都是提供给我们Holders权益的保证。

关于怎样去衡量长期持有HootLabs NFT，我们会根据用户的持有时间、持有数量、以及是否参与质押等多个条件组合去评估。比如说长期持有的尤其INKEPASS的用户，和参与质押的用户，以及从初期就支持我们的用户来说，我们给到的权益是会有更多的加成。我们会对社区用户做到一个公平的对待，这是我们努力的方向，也希望用户多能给我们提供一些丰富的建议，我们也会和社区做持续沟通和开放的讨论。

There are a total of 5,831 images for this reveal. There are four identities in the visual presentation , namely the Metaverse YING, Sports Star YING, Fashion Idol YING, and Game NPC YING. all made up of different layers, features and elements.

There are 12 elements that make up the different identities: eyes, clothing, body, backgear, background, ears, mouth, face, hair, id, dimension and headgear. These are all the base accessories which are involved in the generation and in addition to these, we made 21 1/1, all unique.

The final total number of layers is over 400.

In addition, there are 10 easter eggs, which when found can unlock some other NFTs.

Some notes about rarities.

We have set a number of rarities in each category, and a small percentage in the opensea means a high scarcity

Rarities in the first tier: 21 1/1

Second tier rarities: 18 in total in two categories: 10 angels (with an angel halo on their heads) and 8 with an owl on their backs

Other rarities: for example, the five models with Mechanical arms are basically rare

The two silver armours in the meta are also rare

The dimension layer in the body is only 10% rare

Percentage of four roles.

Sports YING：40% 

Fashion YING：32% 

NPC YING：20%

Meta YING：8%

Percentage of four skins.

basic basic body: 70.6%

sport sport body: 16.5%

sportdarker body: 10.8%

diamond body: 1.8%

大家期待的YING NFT开盒了，快来一睹为快，了解稀缺度吧！

本次开图的共有5831张。在视觉呈现上有四种身份 ，分别为元宇宙映映，运动达人映映，潮人映映，游戏NPC映映，都由不同的图层、特征、元素来组成。

共12种元素组成不同的身份，分别是眼睛、服饰、皮肤、背件、背景、耳朵、嘴巴、脸部、头发、id、dimension、头饰。这是所有的基础配件，这些配件都会参与生成，除了这些，我们还做了21个1/1，都是独一无二的。

最终的图层总数超过了400.

另外，共有10个彩蛋款，找到之后可以解锁一些其他的NFT。

关于稀缺款的一些说明：

我们在每个类别里都设置了一些稀有款，opensea里百分比小的则代表稀缺性高

第一梯队的稀有款：21个1/1

第二梯队的稀有款：分为两类共18个：一类是10个天使（头上有天使光环），另一类是身上背着猫头鹰的有8个

其他的稀有款：比如带机械手臂的五个款 基本都是稀缺款

还有meta里的两款银色盔甲也是稀缺款

皮肤里的dimension图层很稀缺占比只有10%

四种角色占比：

Sports YING占比40%

Fashion YING占比32%

NPC YING占比20%

Meta YING占比8%

四种皮肤占比：

basic基础皮肤：70.6%

sport运动皮肤：16.5%

sportdarker深色运动皮肤：10.8%

diamond钻石皮肤：1.8%

• General mode: Single staking 1YING will get 15 base points per day, superimposed calculation.

• YING Staking Time Calculation:

Up to 30 continuous days of staking, each NFT produces base point per day+1

Up to 90 continuous days of staking, each NFT produces base point per day+2

Up to 180+continuous days of staking, each NFT produces base point per day+3

• YING Staking Quantity Calculation:

Staking 3-20NFTs, gross product of all NFTs x 1.1 = Total points balance

Staking 21-50NFTs, gross product of all NFTs x 1.18 = Total points balance

Staking 51+ NFTs, gross product of all NFTs x 1.24 = Total points balance

2.The first Phase Points Exchange

(1)Exchangeable for physical prizes, the quantity is limited，first come first served.

•  5 iPhone 13 Pros，points value 100000

• 5 IPad Airs，points value 53000

• 5 Oculus Quest 2 VRs，points value 36000 for each

• 5 Logitech Keyboards，points value 13000 for each

• 50 Onekey mini hardware wallets, points value 4800 for each

• 30 Limited Luggages, points value 3000 for each

• 50 Space Garage Kits, points value 1700 for each

• 50 HootLabs T-shirts, points value 800 for each

• 50 Limited Flying Discs，points value 500 for each

• 50 HootLabs Caps, points value 400 for each

(2)NFT blind box

• Quantity: 60，points value 15000 for each

mfers, INKEPASS, Cheers Up, simeji， YINGs, Hootbirds, Xiaoying physical blind boxes

• Form: Points are consumed to open the blind box, all NFT content will be displayed in advance, and the NFT will be announced after the blind box is opened.

(3) Whitelist of other projects

• Exchange: Determine the point value according to specific whitelist items

• Draw: Consume points for lucky draw

More rewards will be announced later.

3.Description:

(1) Each wallet address is limited to exchange one per item

(2) Regarding the exchange of physical prizes in the Points Mall: Just fill in the consignee's name, mobile phone number, delivery address, Discord ID and email address when exchanging. After the exchange is completed, it will be shipped within about a week, and the administrator will uniformly send the logistics information to your reserved mailbox. If you need to change the delivery information, please open a ticket immediately after exchanging;

(3) Regarding the exchange of NFT blind box /other projects’whitelists in the Points Mall: Please fill in the accurate discord ID and wallet address when exchanging. After exchanging, the administrator will add a role to the exchanger in the discord. If the project party needs us to collect the wallet address, it will directly collect the wallet address and discord ID that log in to the points system. If you need to change the Discord ID/wallet address, please open a ticket for modification immediately after the exchange.

Staking URL：

https://www.hootlabs.io/#stake

积分质押和兑换规则

1.YING积分计算方式-时间/数量：

• 通用模式：单独质押单张YING，获得15基础积分每天，数量叠加计算。

• YING质押时间计算：

连续质押达30天，每个NFT每天获得基础分+1

连续质押达90天，每个NFT每天获得基础分+2

连续质押达180天以上，每个NFT每天获得基础分+3

• YING质押数量计算：

质押3-20个NFT，所有NFT生产总值×1.1=总积分

质押21-50个NFT，所有NFT生产总值×1.18=总积分

质押51+个NFT，所有NFT生产总值×1.24=总积分

2.第一期积分兑换

(1)可兑换实物奖品，数量有限先到先得

• 5个iPhone 13 Pro 手机，每个需积分值100000

• 5个iPad Air，每个需积分值53000

• 5个Oculus Quest 2 VR眼镜，每个需积分值36000

• 5个Logitech机械键盘，每个需积分值13000

• 50个Onekey mini硬件钱包，每个需积分值4800

• 30个限量行李箱，每个需积分值3000

• 50个限量太空手办，每个需积分值1700

• 50件HootLabs T恤，每件需积分值800

• 50个限量飞盘，每个需积分值500

• 50个HootLabs 鸭舌帽，每个需积分值400

(2)NFT盲盒

• 数量：60个，每个需积分值15000

mfers，inkepass，Cheers Up，simeji

YING，Hootbirds，小映实物盲盒

• 形式：积分消耗开盲盒，提前展示所有NFT内容，开完盲盒会公示NFT

(3)其他项目白名单

• 兑换：根据具体白名单项目确定积分兑换值

• 抽取：消耗积分幸运抽奖

更多的奖品敬请期待……

3.说明：

(1)每个钱包地址每个物品限制兑换一个；

(2)关于积分商城兑换实物奖品：只需在兑换时填写收货人姓名、手机号、收货地址，Discord ID以及邮箱即可。兑换完大概一周内发货，管理员会统一将物流信息发送到您预留的邮箱。如需更改收货信息，请兑换完立即开票申请修改；

(3)关于积分商城兑换NFT盲盒/其他项目白名单：在兑换时请填写准确Discord ID和钱包地址，兑换完后管理员会在Discord内给兑换者加上role。如项目方需要我们收集钱包地址，将直接收集登陆积分系统的钱包地址和discord ID，如需更改Discord ID/钱包地址，请兑换完后立即开票申请修改。

Staking URL：

https://www.hootlabs.io/#stake

• How to login to the points page

• Use your browser to open the official address https://www.hootlabs.io/, then click on the stake module to enter the stake page, connect (with the MetaMask of NFT inside) the wallet address and you can check my scores. The points gained can be exchanged for goods in the Points Mall.

• How to get points for staking

• 1. Points earned from staking are calculated according to the time of the staking and the number of staking.

• 2. The base points are earned daily for staking an NFT, and the base points vary for different types of NFTs, superimposed calculation.

• 3. Note: The number of INKEPASS and Hootbirds staking are calculated at the same value, while the number of YING staking is calculated at a higher value.

• Calculation of points for single staking：

• A. Theme setting.

• 1. We will set up theme months by month in combination with the larger ecology to dynamically adjust the NFT corresponding score.

• 2. Combine with co-branding cooperation or other operational angles of expansion, dynamically adjust the NFT corresponding score.

• B. General mode:

• Single staking 1 INKEPASS will get 20 base points per day, superimposed calculation.

• Single staking 1Hootbirds will get 5 base points per day, superimposed calculation.

Points calculation - time/quantity:

A.INKEPASS/Hootbirds/ staking Time Calculation:

Up to 30 continuous days of staking, each NFT produces base point per day+1

Up to 90 continuous days of staking, each NFT produces base point per day+2

Up to 180+continuous days of staking, each NFT produces base point per day+3

B.The number of INKEPASS/Hootbirds staking is calculated in the same way.

INKEPASS/Hootbirds Staking Quantity Calculation：

Staking 2-10NFTs, gross product of all NFTs x 1.1 = Total points balance

Staking 11-32NFTs, gross product of all NFTs x 1.18 = Total points balance

Staking 33+ NFTs, gross product of all NFTs x 1.24 = Total points balance

Points consumption

• 1.Exchangeable for physical prizes, including physical peripherals and custom digital peripherals

• iPhone 13 Pro

• Oculus Quest 2 VR

• MARSHALL STANMORE II Bluetooth

• HootLabs T-shirt

• HootLabs Cap

• Inkeverse Garage Kits

• 2.Exchangeable for other project Whitelist/NFT.(Points vary for different Whitelist)

• 3.Exchangeablefor Alpha community tickets

• 4. Exchangeable for web2 memberships, namely, INKE Live Member, Jimu Member and Super Like Member

• 5. Exchangeable for tickets to offline events, including offline event meetups and offline experience shops

• 6. Exchangeable for Web3 benefits

• More rewards will be announced later.

Points Description

• Points will be calculated and issued from 0:00 UTC+8 after 24 hours of staking NFT (points are not tradable)

•  Points will not be calculated for the day if the staking is cancelled by the user before 24:00 on the same day.

• Once points have been exchanged, they are non-refundable.

Staking Description

• Staked Hootbirds or YINGs will remain in your wallet and will not be affected by the staking.

• Batch staking and batch unstaking are supported, saving approximately 30% in gas fees for batch staking.

• You can increase the number of staking and release some of them in tthe staking process.

• Staking must be released in advance before trading on OpenSea and other platforms, otherwise the transaction will not be successful.

• Staked INKEPASS may be unstaked for a period of time if they are pending order on OpenSea, etc.

• Staked INKEPASS will leave your wallet and be transferred to the official staking contract.

• Batch staking is not available at this time to ensure contract security.

• INKEPASS in staking status will be transferred to the official staking contract and will need to be unstake back to the user's wallet in order to freemint.

HootLabs的积分详细规则如下：

如何登陆积分页面

用浏览器打开官方地址 https://www.hootlabs.io

点击质押模块即可进入质押页面，连接（内含NFT的小狐狸）钱包地址，可查看我的积分。获得的积分可以在积分商城里兑换商品。

质押如何获得积分

1.质押获得积分是按照质押时间和质押数量来计算。

2.质押单张每天可获得基础积分，不同类型NFT的基础积分也不同，质押数量叠加计算。

3.注意：INKEPASS和Hootbirds质押数量的计算数值一样，而YING质押数量的计算数值更高。

单独质押分数计算：

A. 主题设置：

我们会按月份和大生态结合，设置主题月，动态调整NFT对应分数。

结合联名合作或其他运营角度的拓展，动态调整NFT对应分数。

B、通用模式:

单独质押单张INKEPASS，获得20基础积分每天，数量叠加计算。

单独质押单张Hootbirds，获得5基础积分每天，数量叠加计算。

积分计算方式-时间/数量：

A、INKEPASS/Hootbirds质押时间计算：

连续质押达30天，每个NFT每天获得基础分+1

连续质押达90天，每个NFT每天获得基础分+2

连续质押达180天以上，每个NFT每天获得基础分+3

B、INKEPASS/Hootbirds质押数量计算方式相同：

质押2-10个NFT，所有NFT生产总值×1.1=总积分

质押11-32个NFT，所有NFT生产总值×1.18=总积分

质押33+个NFT，所有NFT生产总值×1.24=总积分

积分使用

• 可兑换实体奖品，包括实体周边和定制数字周边

• iPhone 13 Pro 手机

• Oculus Quest 2 VR眼镜

• 马歇尔二代摇滚重低音无线蓝牙音箱

• HootLabs T恤

• HootLabs 鸭舌帽

• 映宇宙手办

• 可兑换其他项目白名单/NFT。（不同的白名单，积分不等）

• 可兑换Alpha社群门票

• 可兑换web2会员，分别为映客直播会员、积目会员和超级喜欢会员

• 可兑换线下活动门票，包括线下活动见面会、映宇宙线下体验店等

• 可兑换Web3权益

更多的奖励兑换，后续会持续公布

积分说明

• 质押NFT达24小时后，UTC+8 0:00开始计算积分并发放（积分不可交易）

• 用户在当日24:00之前取消质押，不计算当日积分

• 积分一旦兑换，不可退换。

质押说明

*1. 质押状态的Hootbirds或*YING，仍在您的钱包内不影响使用。**

• 支持批量质押和批量解除质押，批量质押约节省30%的gas费

• 支持中途增加质押数量，也可以解除部分质押数量

• 在OpenSea等平台交易前需提前解除质押，否则无法交易成功

• 质押状态下在OpenSea等平台挂单时，在一段时间内可能被解除质押

2. 质押状态的INKEPASS，将离开您的钱包转移至官方质押合约。

• 为保障合约安全性，暂不支持批量质押。

• 质押状态的INKEPASS转移至官方质押合约里，需要解除质押回到用户的钱包里，才能freemint。

The Metaverse

1. Inkeverse will provide users with a more real-time, more synchronized, and more immersive experience, from 2D to 3D, from mobile phones to AR/VR. Let us imaginecrazy, and use AR/VR to virtualize in Inkeverse social contact!

2. The content ecology of Inkeverse is jointly built by the platform and users. In addition to PGC, UGC and even AIGC, we will provide users with convenient creation tools to create a rich Inkeverse content ecosystem together!

3. Inkeverse is composed of multiple social metaverse platforms, and Ying NFT collection will appear on Inkeverse's various social metaverse platforms with Inkeverse corporate image IP and digital spokesperson!

Ecological co-construction

1. The establishment and expansion of Metaverse requires excellent talents and teams, and we will continue to look for the best talents who share our vision in the metaverse field;

2. Inkeverse will discuss and plan together with the Hoot Labs community to introduce YING into web3.0 in a more appropriate and effective way and expand its influence;

Brand building

1. Continue to build and enhance the influence of YING on social media, plan content, clothing, scenes, and improve content reserves;

2. Focus on cross-industry cooperation, increase YING's exposure and influence through brand linkage, platform linkage, artist linkage, etc.;

3. Establish cooperative relations with the operation of various platforms in related fields, obtain traffic support and participate in platform activities, and expand business space;

4. Co-brand with well-known artists and fashion designers to create a virtual fashion brand with YING as the image

5. Create influential live events to give back to fans and users;

6. Planning follow-up business cooperation and advertising, endorsement and peripheral production;

Hidden Easter Eggs

1. There are many clues hidden in YING's NFT production, waiting for you to open it!

Offline activities

1. Bring YING and HootLabs community users into Inkeverse's offline social space, including but not limited to Super Likes offline experience store, Hitup Bar offline experience store

2. Establish cooperative relationships with a number of offline commercial spaces, and regularly hold offline event meetings for YING fans

3. Actively participate in web3.0 industry summits and related NFT exhibitions, and continue to increase the exposure and influence of HootLabs and YING.

第一部分：HootLabs社区用户问题回顾

第二部分：里程碑项目YING的内容解读

第三部分：自由问答

第一部分：HootLabs社区用户问题回顾

1.映客进入web3的主线是什么？

今年我们公司的战略方向调整为元宇宙，并且在6.15号进行了公司品牌升级 - 由映客升级为映宇宙，这也凸显了我们进军元宇宙的决心。

去年21年我们就在研究元宇宙，关于元宇宙的定义和描述有很多，截止目前元宇宙仍然没有清晰且唯一的定义，我们研究下来总结了行业对元宇宙的概念有以下4点的共识：

1）元宇宙会给用户提供更实时的、更同步的、更沉浸式的体验，更多是从移动端2D到3D，以及从手机设备到AR/VR可穿戴设备；

2）元宇宙里面的内容生态是由平台和用户共建，除了PGC还有UGC甚至AIGC，需要提供便捷的创作者工具；

3）元宇宙平台里面生产的内容、数据、资产应该属于用户本身，不应该因平台某一天关掉，用户数据也丢失了；

4）元宇宙里面需要有一套完备的经济体系，用户可能在元宇宙里面有一份可观的收入，或者能够取代用户在真实物理世界里的工作。

结合以上4点认知，我们在元宇宙布局分了两个大的方向，一个方向是体验层面的，也就是1和2，将产品体验从2D升级到3D，并且探索AR/VR下一代智能设备；另一个方向是数据和资产层面的，也就是3和4，这也是web3的范畴。

所以，进入web3大前提是我们公司要进军元宇宙，结合我们对元宇宙的认知我们除了在体验层面做战略布局之外，也需要在数据和资产层面也就是web3方向做战略布局，这是我们进入web3的主线。

2.认为进入web3的成功标志是什么？

在web3方面我们还处于相对早期的阶段，除了研究行业里的优质项目，调研各个赛道可能存在的机会，我们也在做web3项目的孵化和投资，想要从各个维度完善上面提到的几方面的布局。

我们认为一个项目的成功标志是：通过提供产品和服务，解决了用户的需求和痛点，为用户提供实用的产品价值 - 这和是否与web3无关，所有成功的产品都应该具备这个特点。

这个也是健康的项目能吸引用户留存的关键，真实的应用场景，跟生活方式息息相关，健康完善的经济体系。我觉得对于用户体验，用户层面的互动娱乐、社交需求挖掘和产品塑造是映客的强项，和写在基因里的优势。产品端的优势带入到web3里，会有更多的可能性。

3.在集团层面，想把web3做成什么规模？投入人力物力如何？

我们公司的优势是做互动娱乐和社交，所以我们更希望在社交方向做布局，社交产品的天花板和想象空间比较高，所以做成会有很大的用户规模

核心业务团队20人左右；除此之外，元宇宙中后台团队上百人为业务团队提供支撑；与此同时战投部门会做战略布局。

4.项目方如何对INKEPASS做更好的价值支撑，或者在哪些方面让pass的价值更高一些？

我们认为INKEPASS的价值，是与HootLabs社区建设和发展是强相关的。我们会在社区方面持续进行建设：

1、市场方面：与更多项目方建立合作，拓宽HootLabs社区用户覆盖面，为社区用户争取其他项目的各种权益和利益；

2、运营方面：丰富社区玩法，推出NFT质押和积分商城，加强社群线上活动，并启动线下活动的组织；

3、项目方面：随着HootLabs web3项目落地，例如The Place，给予HootLabs NFT Holders持续的空投和权益赋能；

4、社区方面：我们会在合适的时间节点，把HootLabs版税收入的一部分，拿出来反馈给社区，让家人与项目方一起来共建HootLabs社区。

5.HootLabs的roadmap回顾

2022.6发行权益通证，品牌升级，全面布局映客元宇宙生态，打造矩阵化社交产品；发布映客纪念版NFT；社区中建立collab giveaway频道，给用户福利；

2022.7发布里程碑式NFT项目; 发布积分质押计划；

Q3发布INKE社交型产品The Place，赋能INKEPASS的持有者，建造映客元宇宙的第一颗社交星球；

Q4发布The Place 2.0版，升级社交功能，添加活动功能。

6.The Place到底要做什么？作为一款APP，在web3里怎么串联起这些NFT的项目？

The Place是一个线上虚拟现实的社交产品，我们希望通过将线下的社交互动行为通过3D的方式进行还原，打造一个多元场景，富有沉浸体验的社交互动平台。 Place同时兼容web2和web3，web3里的NFT是Place里社交的核心元素。

7.The Place成功的阶段性目标有哪些？投入多少预算去实现？如果阶段性目标没有实现有什么备份计划？

The Place短期目标在于打造场景和完善用户体验为目标，以及逐步渗透nft的结合场景，中长期还是会结合nft做更多的深入场景；在内容生产方面，前期以平台PGC为主，中期逐渐为用户提供DIY功能往UGC发展 - 这也是元宇宙产品的必经之路试错成本低，可以投入有限的资金验证需求。

所有的互联网产品都是从很小的产品去验证，验证完后，它会长大。如果它能创造很强的体验、具有强社交性强、传播性，可能瞬间会从10万用户膨胀到1000万用户。映客直播当年也从刚开始几个月没有人直播，只有三五个人，到突然一夜之间变成几十万人直播，然后变成全社交事件。所谓的社交产品它都是一个强爆发力，核心本质是能否真正做出强用户体验、强口碑、强传播的产品。

对于营收和预算来说，这是一个动态尝试的过程，元宇宙是一个更新的项目，核心的判断会依据数据变化做决策。可能在三五年之后它会到达爆发点，但在这前几年是要有有积累有沉淀的。

坦白来讲，目前还很初期，我们从0-1，相当于元宇宙的创业公司。看产品究竟多有影响力，还是要等它真正发布的时候，从用户体验来看，有可能它是成功的，也有可能是失败的，这都是正常状态，核心的还是要在大的方向下，做出正确选择和资源投入，在元宇宙趋势下，我们未来会有越来越多的产品去呈现和发布，也有信心和能力把这些产品做出符合商业逻辑的生态。

预算：分阶段来看，初期在产品验证阶段低成本快速迭代，打磨产品体验优化产品数据，同时探索商业模式；产品验证+商业闭环验证完毕，可无上限投入。

备份计划：xx用户 + xx场景 + xx社交需求，针对这3个维度做排列组合，比如我们初期是针对 欧美用户 + 实时互动场景  + 陌生社交需求。

补充说明一下映客在整体元宇宙层面上的投入，元宇宙对技术挑战还挺大的，包括虚拟人、虚拟场景，从企业管理方面，会根据当下时机、发展的情况去投入，如果投入会让护城河越扎越深、经济模型完全闭环，也可以是无上限的投入。如果投入是死胡同，肯定不会了。

我们有自己的技术和资源，也会和第三方合作，生态的分工和合作很明确。没有必要每一个轮子自己制作，重要的是能把外面所有的模块组件组合起来去做创新，像苹果也并不是每个部件都自制发明而创造，它重要的是组合创新。

现在短时间内元宇宙的比拼和竞争的要点不在技术，技术的基础设施并不算元宇宙真正的基础设施，目前国内外的公司都没有搭建起来，元宇宙真正的大规模发展，必须等到顶级硬件终端的发布才会对行业产生颠覆性的影响。映客做的是应用层面的创新。映宇宙是由一个一个产品代表的小宇宙共同构成的。

第二部分:里程碑项目YING的内容解读

1.我们进入第二部分，里程碑项目YING的内容解读。之前在Mirror上发了一篇文章哈，YING-超越之路

https://mirror.xyz/inkepass.eth/I76F6Ykk0Ctu20stLds_oXYarlwX8PkAJJB9noz3MDU

现在给大家详细介绍一下YING的定位：

映映-YING，映宇宙生态型企业形象IP，映宇宙的数字代言人。在产品形态上：映映将在映宇宙中有着不同的身份以及多重任务，我们会看到映映经常出现在积目、超级喜欢、映客直播、情侣星球、原原世界、The Place等社交星球中。

在视觉呈现上：她有四种身份：元宇宙映映，运动达人映映，潮人映映，游戏NPC映映，之后大家也会在制作的NFT系列里发现他们的不同。

在品牌发展的角度：未来，映宇宙将和更多知名艺术家、服装设计师做品牌联名，打造以映映为形象的虚拟时尚品牌，进行服装、配饰设计。映映（YING NFT ) + 虚拟时尚NFT，能够让IP触达到真正的用户群体和粉丝，也能够帮助映宇宙将线下用户带到线上，让每一个社区用户可以参与到IP运营和共创中，共建映宇宙的Web3新生态。

在社区方面：每一位持有者都将与映映的IP深度绑定，包括品牌合作、NFT系列相关产品等权益。品牌系统形成后，项目合作奖励和社区收益将基于链上记录的贡献。数据将透明的分发给社区成员。

2.YING系列为什么定为了7777这个数量？

首先是代表7周年。INKEPASS的1111和Hootbirds的1111，加起来正好是9999，这个也是主流NFT项目的一个体量。另外，在NFT的制作上，我们也有跟数字相关的彩蛋，大家可以关注一下。后面会有很多有意思的玩儿法，这些数字也是跟映客的开始和成长都息息相关的。

3.YING是以品牌的角度去发展，这方面有哪些规划可以提前透露的吗？

是的，映映路线图的中心是通过YING链接元宇宙和现实中的生活。 有几个部分吧，首先，大背景是映宇宙已经准备好了：

1. 映宇宙会为用户提供更实时的、更同步的、更沉浸式的体验，从2D到3D，从手机到AR/VR，让我们疯狂的想象，借助 AR/VR在映宇宙里进行虚拟社交！

2. 映宇宙的内容生态由平台和用户共建，除了PGC还有UGC甚至AIGC，我们将为用户提供便捷的创作工具，一起打造丰富的映宇宙内容生态！

3. 映宇宙会由多个社交元宇宙平台矩阵组成，映映会以映宇宙企业形象IP和数字代言人出现在映宇宙的各个社交元宇宙平台！

第二方面是生态的共建：

1. 映宇宙的建立和拓展，需要优秀的人才和团队，HootLabs除了自己的产品研发之外，我们也在持续寻找与我们有共同愿景的最优秀的人才和项目，目前有找我们的一些NFT的数据工具，一些创作者工具等。我们会觉得最有生命力最有意思的创意一定来源于社区，因为社区是最了解项目的人，也是深度参与的人，所以有web3赛道投融资方面的holder优先联系我，之后大家可以加我discord一起探讨；

2. 映宇宙将与HootLabs社区一起探讨和策划，将映映以更合适且有效的方式引入web3.0并拓展影响力，大家可以投票参与一些组织决策，一起建议建设品牌的全面发展。

第三方面上品牌建设：

映映是一个来源于web3，走入web2的形象，链接元宇宙和现实中的生活。

1.持续打造和提升映映在社交媒体影响力，策划内容、服装、场景，完善内容储备；

2.以异业合作为主，通过品牌联动、平台联动、艺人联动等增加映映曝光及影响力；

3.与各平台相关领域运营建立合作关系，获得流量支持及参与平台活动，拓展商业空间；

4.与知名艺术家、服装设计师做品牌联名，打造以映映为形象的虚拟时尚品牌；

5.打造有影响力的直播事件，回馈粉丝及用户；

6.策划后续商业合作及广告、代言及周边制作。

让一个nft系列 一个IP更有价值 对于我们来说不是制作更多的nft，而是让这个IP不断的出圈，经营以及合作。我们应该应该相信作为映宇宙的代言人，映映在这方面将有无限的潜力。

第四方面，制作中的隐藏彩蛋

隐藏彩蛋会在Twitter和Discord公布，请大家及时关注公告信息。

第五方面，更多的线下活动

1.带着映映和HootLabs社区用户走进映宇宙的线下社交空间，包括但不限于超级喜欢线下体验店，积目酒吧线下体验店；

2.与多家线下商业空间建立合作关系，定期举办映映粉丝线下活动见面会；

3.积极参加web3.0行业峰会以及相关NFT展会，持续增加HootLabs和映映的曝光度和影响力。

第三部分：自由问答

Q:为什么能吸引用户用place？Place的哪些功能是web2的app解决不了的？

A:传统的2D社交、交友方式更多是在解决人机交互和信息分发的问题，互动的双方通过信息和内容的交换达成匹配关系，用户本身对于自身的操控感和所属感不强。而真实的线下交友和社交方式更自然，更强调“实时反馈”，3D结合音视频互动会让用户能够更有身临其境的感觉，最大程度上还远了线下的及时反馈和对自我及环境的掌控感。

相比web2，Place引入了NFT作为核心的社交元素，NFT是在web3世界里的是互通的，是属于用户自己的数字资产，NFT代表了用户的圈层、标签、审美、资产，在Place里对用户的Profile是很有力的补充，同时NFT可自动标记人群分类，让各个项目的家人们更容易找到彼此，NFT在place里为用户提供更好更便捷的社交。

Q:目标用户是谁，具备什么特征？通过什么渠道和方法吸引和触达这批人？

A:目标用户为对于游戏和社交界限感相对不那么敏感的z时代群体，这部分群体对于新产品和新形态持开放态度，传统的社交产品已经无法满足这类用户对于强互动、多元性、即使反馈等的诉求。前期用户群主打欧美市场，中后期会逐渐铺开到全球其他地区。

Web2方式：通过目标群里接受度较高的社交媒体对产品进行曝光和营销、同时结合产品功能和特定场景生成一些可分享、邀请的场景进行产品内的裂变；web3方式：与web3项目方进行市场合作，以项目入驻的方式进行用户群拓展

Q：有哪些线下场景的规划吗？例如开店

A：整个映宇宙就是做先上线下的产品矩阵，超级喜欢 积目 都会有线下的体验店和多家合作的商业空间，也会跟艺术家合作，推出我们的吃服装和潮流线下的店，关于线下店是我们可以轻松拿下的项目，可谓势在必得到时也会定期举办一些holder的线下活动。

Q：INKEPASS在公司的定位？INKEPASS前期宣传不多，关于YING的赋能规划？

A：我们也会分析每个NFT的定位和长期发展路线，INKEPASS 是结合web3 和其他项目的钥匙，在INKEPASS 前期的一些活动比较少，我们的重心放在了Hootbirds和YING的制作上， YING后期会加强活动，投入的资源和精力都会更多，希望用户给我们一些时间，看到我们的决心和改变，因为品牌升级，品牌形象也从猫头鹰升级为YING，因为我们有30天退款保障，代表映客7周年，价格上不会表现太差，YING最有可能打造为蓝筹的项目

Q：何时能使用到The Place？

A：The Place将会在8月上线

INKEVERSE, a cosmic space parallel to the real world, a social metaverse with infinite vitality and a matrix-like small planet with countless “new social dimensions”.

Started from HootLabs, we explored and witnessed Inkeverse’s transformative journey. We’re embarking on an adventure together today. An adventure with twists and turns, through murky waters and unimaginable growth, with occasional bumps but most importantly, with HootLabs by our side. There is an interesting phenomenon when enough people gather together with asingular mindset and a shared objective- change.

As we begin to introduce our milestone project YING, we need to understand where we started and our end goal to guide us forward together.

Core concept:

YING, Inkeverse’s digital spokesperson, is still learning various skills, including human knowledge, behavior habits, etc., but may occasionally not understand it. She likes Inkeverse’s life, but sometimes she would complain a little bit. At present, she is still learning and developing her skills, but in the future, she will be the most popular socialite in INKEVERSE. She is outgoing, wise, brave, and wild. Sometimes she will reveals her lovely and sweet personality. YING will have different identities and multiple tasks to do in Inkeverse. We will see YING often show up in social planets such as Hitup, Super Like, Inke Livestreaming, Couple Planet, Yuanyuan World, The Place, etc. YING could be presented to Web3.0 users for the first time in the NFT collection as four different identities: Metaverse YING, Sports Star YING, Fashion Idol YING, and Game NPC YING.

As we speak of Web3.0, we have to mention Inkeverse’s new social app in the field of Web3.0, The Place, a real-time interactive platform where users can create and control their own 3D virtual characters. Social networking has always been the most important business module in the ecological layout of Inkeverse.

In the future, we are looking forward to how YING will connect with the wider virtual world in The Place, to see what wonderful sparks will be generated. In the future, Inkeverse will collaborate with more well-known artists and fashion designers to create a virtual fashion brand with YING. YING will be the image avatar to design her clothing and accessories. At the same time, these contents will also be given to each user of Inkeverse as their personal assets and common rights in social planets such as Hitup, Superlike, Inke Live-streaming, Lover Planet, Yuanyuan World, The Place, etc. The most important personalized symbol to express yourself in Inkeverse.

We believe that the YING NFT + virtual fashion NFT will allow IP to reach real user groups and followers, and will also help Inkeverse bring offline users online. YING can extend its vitality to every community user through NFT technology, so that they can truly participate in IP operation and jointly build a new Web3.0 ecosystem in Inkeverse. Players who hold YING NFT are also exploring new ways of life and expressing themselves in Inkeverse. They can show their alter ego through various IP images and build a unique virtual and spiritual place of enjoyment in Inkeverse.

Community:

In Web3.0, the user is the owner of information and network resources. At the same time, based on the unmodifiable nature of the blockchain, users personal information belongs to themselves. Each holder will be deeply bound to YING's IP which includes brand cooperation, NFT series related products and other rights. After the brand system is formed, project cooperation rewards and community benefits will be based on the contributions recorded on the chain. Data will be transparently distributed to community members.

Conclusion:

We've created a community like no other, and all of us should be proud of what we've accomplished so far. The path to the future we want to take is apparent, and the possibilities are endless. And we hope you stay long enough to celebrate with us. And as we journey on this adventure, we want you to know that you’ll always find a safe place with us. Build with us. Learn with us. Grow with us.

We are YING.